Analytics Usage Distribution in the Top 1 Million Sites

Distribution for websites using Analytics technologies

Top In Analytics Usage Distribution in the Top 1 Million Sites

Technology	Websites	%
Google Analytics	454,503	45.45
Global Site Tag	409,641	40.96
Facebook Pixel	158,524	15.85
Facebook Signal	130,611	13.06
Google Conversion Linker	122,649	12.26
Facebook Conversion Tracking	102,405	10.24
Facebook Domain Insights	74,568	7.46
Hotjar	67,108	6.71
Google Conversion Tracking	64,584	6.46
Yandex Metrika	59,206	5.92
Bing Universal Event Tracking	48,799	4.88
Microsoft Clarity	45,692	4.57
LinkedIn Insights	44,249	4.42
New Relic	38,162	3.82
TikTok Conversion Tracking Pixel	36,292	3.63
Cloudflare Insights	34,818	3.48
Cloudflare Web Analytics	32,478	3.25
Fastly	31,630	3.16
Google Optimize 360	31,448	3.14
Hubspot	28,171	2.82
Funding Choices	24,656	2.47
Matomo	23,547	2.35
Twitter Website Universal Tag	22,626	2.26
Cloudflare Rocket Loader	21,800	2.18
Twitter Conversion Tracking	19,038	1.9
DoubleClick Floodlight	18,072	1.81
Pinterest Conversion Tracking	16,587	1.66
Klaviyo	14,751	1.48
Adobe Dynamic Tag Management	14,309	1.43
Rapleaf	14,078	1.41
Lotame Crowd Control	13,312	1.33
Adobe Marketing Cloud	13,091	1.31
Omniture SiteCatalyst	12,485	1.25
comScore	12,381	1.24
Quantcast Measurement	11,582	1.16
LiveRamp	11,473	1.15
Trustpilot	11,426	1.14
Yahoo Web Analytics	11,347	1.13
Yahoo Dot	11,328	1.13
CrazyEgg	10,861	1.09
Baidu Analytics	10,211	1.02
Amplitude	9,760	0.98
Snowplow	9,459	0.95
Segment	9,273	0.93
Azure Monitor	9,107	0.91
Visual Website Optimizer	8,981	0.9
Active Campaign	8,884	0.89
KnowBe4	8,843	0.88
Salesforce	8,819	0.88
Adobe Analytics	8,670	0.87
Pardot	8,180	0.82
MailerLite	8,146	0.81
Reddit Conversion Tracking	7,894	0.79
Google Analytics IP Anonymization	7,736	0.77
FullStory	7,727	0.77
Microsoft Azure Monitor	7,315	0.73
Akamai mPulse	7,207	0.72
Marketo	6,955	0.7
Microsoft Application Insights	6,842	0.68
Salesforce Audience Studio	6,637	0.66
Twitter Analytics	6,586	0.66
Adobe Launch	6,441	0.64
MediaMath	6,354	0.64
Mixpanel	5,775	0.58
Tynt Tracer	5,701	0.57
Digital Window	5,227	0.52
Mouseflow	5,146	0.51
ZoomInfo	5,137	0.51
Optimizely	5,071	0.51
Adobe Experience Platform Identity Service	4,947	0.49
Dotomi	4,836	0.48
PostHog	4,661	0.47
Histats	4,610	0.46
Supership	4,436	0.44
Attentive	4,384	0.44
StatCounter	4,363	0.44
loader.io	4,226	0.42
6sense	4,198	0.42
accessiBe	4,171	0.42
Datadog	3,941	0.39
UptimeRobot	3,890	0.39
Lucky Orange	3,817	0.38
SendPulse	3,810	0.38
RudderStack	3,793	0.38
Heap	3,722	0.37
Matomo Tag Manager	3,714	0.37
Kwai Conversion Tracking	3,642	0.36
Pingdom RUM	3,598	0.36
Everest Technologies	3,561	0.36
Report URI	3,531	0.35
Chartbeat	3,471	0.35
CNZZ	3,435	0.34
Google Analytics with Ad Tracking	3,306	0.33
33 Across	3,280	0.33
Confiant	3,267	0.33
Leadfeeder	3,238	0.32
Pendo	3,166	0.32
Plausible Analytics	2,914	0.29
Google Call Conversion Tracking	2,886	0.29
Omniture Adobe Test and Target	2,843	0.28
Smartlook	2,785	0.28
Bazaarvoice	2,737	0.27
AppsFlyer	2,698	0.27
Clearbit	2,688	0.27
Dynatrace	2,622	0.26
Parse.ly	2,620	0.26
Gemius PL	2,548	0.25
PayPal Marketing Solutions	2,519	0.25
Moat	2,502	0.25
Naver Analytics	2,476	0.25
Fathom Analytics	2,472	0.25
Adobe Experience Platform Launch	2,472	0.25
Gemius	2,464	0.25
Visual Studio Tracking	2,462	0.25
LiveInternet	2,437	0.24
Signal	2,418	0.24
Rambler	2,378	0.24
Eloqua	2,362	0.24
Clicky	2,356	0.24
Ravelin	2,354	0.24
51.la	2,328	0.23
Alexa Metrics	2,314	0.23
Alexa Certified Site Metrics	2,281	0.23
AB Tasty	2,269	0.23
CQuotient	2,269	0.23
G2 Conversion	2,207	0.22
Mautic	2,198	0.22
OpenTelemetry	2,195	0.22
Grafana	2,193	0.22
Branch	2,175	0.22
Convert	2,123	0.21
Yahoo Tag Manager	2,099	0.21
Content Square	2,097	0.21
Omnisend	2,052	0.21
Piwik PRO	1,966	0.2
Pmetrics	1,964	0.2
Innocraft Cloud	1,892	0.19
dotdigital Engagement Cloud	1,890	0.19
Inspectlet	1,855	0.19
Capterra	1,840	0.18
iGoDigital	1,838	0.18
Adjust	1,785	0.18
whos.amung.us	1,744	0.17
BlueConic	1,744	0.17
Zaraz	1,739	0.17
Nakanohito	1,721	0.17
Demandbase	1,712	0.17
ProfitWell	1,692	0.17
Metricool	1,653	0.17
Salesforce Web to Lead	1,645	0.16
Zoho PageSense	1,627	0.16
ConvertKit	1,615	0.16
Salesforce Marketing Cloud Personalisation	1,605	0.16
Amazon Advertising Sizmek Ad Suite	1,599	0.16
AppDynamics	1,539	0.15
Roistat	1,532	0.15
Braze	1,518	0.15
Salesforce Interaction Studio	1,499	0.15
Ahoy	1,476	0.15
RD Station	1,456	0.15
Insider	1,436	0.14
WP Advanced Ads	1,419	0.14
Rebuy	1,417	0.14
TradeDoubler	1,411	0.14
SalesLoft	1,396	0.14
Treasure Data	1,382	0.14
Nielsen	1,372	0.14
AudioEye	1,369	0.14
ThreatMetrix	1,368	0.14
Survicate	1,359	0.14
ScarabResearch	1,328	0.13
SALESmanago	1,322	0.13
Secomapp	1,299	0.13
Marfeel	1,279	0.13
Bombora	1,278	0.13
Claritas	1,235	0.12
AT Internet	1,205	0.12
Customer.io	1,189	0.12
SpeedCurve	1,172	0.12
Navegg	1,157	0.12
eSputnik	1,152	0.12
Usabilla	1,118	0.11
Elevar	1,112	0.11
Bold Commerce	1,107	0.11
Mieruca	1,101	0.11
Acint	1,084	0.11
Flag Counter	1,074	0.11
LaunchDarkly	1,072	0.11
Monsido	1,063	0.11
Bizible	1,056	0.11
Poptin	1,048	0.1
Digioh	1,044	0.1
Mindbox	1,044	0.1
Tapfiliate	1,030	0.1
Honeybadger	1,027	0.1
ConnectWise	1,011	0.1
BrightEdge	1,007	0.1
Kenshoo	1,006	0.1
Sumo	993	0.1
WebTrends	991	0.1
CleverTap	986	0.1
iovation	946	0.09
Automizely	944	0.09
Quantum Metric	929	0.09
Shareaholic	919	0.09
TVSquared	891	0.09
PicReel	886	0.09
Commanders Act	881	0.09
Nosto	881	0.09
Plotly	880	0.09
Akamai Page Integrity Manager	880	0.09
Ptengine	878	0.09
Drip	877	0.09
OptiMonk	877	0.09
Northbeam	867	0.09
UpSellit	864	0.09
Findify	859	0.09
Loop Returns	854	0.09
GRIN	850	0.08
MailMunch	847	0.08
Riskified	845	0.08
Stackify	838	0.08
Loggly	823	0.08
ETracker	819	0.08
Kameleoon	815	0.08
Blue	803	0.08
Karte	799	0.08
Fingerprint Pro	797	0.08
OwnerIQ	789	0.08
Monetate	788	0.08
Sift Science	782	0.08
Blotout	779	0.08
PageFly	774	0.08
Exponea	771	0.08
Loyalty Lion	768	0.08
Listrak	767	0.08
Emarsys eMarketing Suite	766	0.08
TeaLeaf	758	0.08
ipstack	740	0.07
Forter	732	0.07
FirstPromoter	724	0.07
Feathr	719	0.07
Statsig	706	0.07
Microsoft Dynamics 365 Marketing	704	0.07
Yottaa	700	0.07
Lead Forensics	699	0.07
emBlue	695	0.07
Dynamic Yield	693	0.07
Raygun	691	0.07
AD EBis	691	0.07
SharpSpring	677	0.07
Pipedrive	673	0.07
Instana	673	0.07
Qubit	667	0.07
Umami	661	0.07
DataXu	658	0.07
Hyros	646	0.06
Curalate	639	0.06
Qualified	636	0.06
ClickDimensions	627	0.06
Metorik	624	0.06
Google Analyticator	616	0.06
Thrive Leads	616	0.06
FouAnalytics	613	0.06
WizRocket	608	0.06
PriceSpider	606	0.06
Agora	603	0.06
DotMetrics	603	0.06
PartnerStack	600	0.06
Gaug.es	570	0.06
userTrack	570	0.06
CartStack	569	0.06
Freshworks CRM	568	0.06
CallTrackingMetrics	567	0.06
Retention.com	565	0.06
ClickFunnels	561	0.06
aWeber	557	0.06
Userpilot	556	0.06
HotLog	545	0.05
UserGuiding	542	0.05
MoEngage	540	0.05
Retail Rocket	527	0.05
Partnerize	522	0.05
Leadinfo	517	0.05
Infusionsoft	516	0.05
4Cite	516	0.05
SpyCloud	513	0.05
Act-On	512	0.05
Sprig	508	0.05
Woopra	507	0.05
Netcore	507	0.05
Clerk	504	0.05
Visitor Analytics	502	0.05
ShieldSquare	500	0.05
Cedexis	499	0.05
Affiliatly	488	0.05
Lytics	487	0.05
Zoho CRM	485	0.05
Acoustic Campaign	484	0.05
SessionCam	480	0.05
Heatmap IT	480	0.05
SecuredVisit	473	0.05
Adscale	472	0.05
Site24x7	469	0.05
mParticle	468	0.05
Hitwebcounter	464	0.05
RevenueHunt	461	0.05
SaleCycle	460	0.05
Zarget	457	0.05
Connectif	453	0.05
Supabase	452	0.05
Efficient Frontier	450	0.04
Care Cart	442	0.04
Marin Software	441	0.04
ShinyStat	437	0.04
Albacross	437	0.04
Google AMP Client ID	436	0.04
Zeta Marketing Platform	436	0.04
Google Content Experiments	434	0.04
Tolstoy	432	0.04
KISSmetrics	429	0.04
Decibel Insight	425	0.04
IO Technologies	422	0.04
Angulartics	421	0.04
HighLevel	414	0.04
Merge	414	0.04
Konduto	412	0.04
Black Crow AI	409	0.04
Crimson Hexagon	402	0.04
Boomtrain	401	0.04
Supercounters	399	0.04
SmartHint	398	0.04
eXTReMe Tracking	397	0.04
Social Miner	394	0.04
Smart Emailing	393	0.04
Dreamdata	392	0.04
Doppler	391	0.04
AdTriba	390	0.04
GlassBox	390	0.04
Oribi Analytics	389	0.04
Squeezely	388	0.04
OnThe IO	386	0.04
ClickTale	386	0.04
Retargeted	386	0.04
Opinary	386	0.04
Oktopost	386	0.04
Mutiny	385	0.04
Infoline	382	0.04
ChurnZero	381	0.04
Openstat	369	0.04
TUNE	366	0.04
HetrixTools	361	0.04
Crowdriff	361	0.04
Plerdy	358	0.04
Yieldify	358	0.04
Intelligems	356	0.04
Netcore Cloud	356	0.04
Clarivate	355	0.04
US Gov Digital Analytics Program	355	0.04
Smartech	354	0.04
OpenReplay	352	0.04
Webtrekk	351	0.04
Ortto	349	0.03
Tatari	349	0.03
OneAll	346	0.03
Keen IO	342	0.03
Terminus	342	0.03
BloomReach	338	0.03
The Hotels Network	333	0.03
Maxymiser	333	0.03
Acecounter	332	0.03
ActiveProspect	331	0.03
minFraud MaxMind	328	0.03
Aptrinsic	327	0.03
Littledata	326	0.03
ProLayers LeadConnector	323	0.03
Clearsale	321	0.03
Simon Data	321	0.03
GA Connector	320	0.03
Flocktory	320	0.03
Trengo	319	0.03
Smart Leads Inc	318	0.03
Simple Analytics	317	0.03
Segmentify	317	0.03
Kommo	312	0.03
Mather Economics	310	0.03
Amazon CloudWatch RUM	307	0.03
Clustr Maps	306	0.03
WhatConverts	304	0.03
EveryAction	304	0.03
AutomateWoo	303	0.03
Carma Marketing Hub	303	0.03
Beusable	302	0.03
Probely	300	0.03
GoKwik	298	0.03
Foleon	298	0.03
retail CRM	296	0.03
Eulerian	293	0.03
ZenClerk	289	0.03
Linx Impulse	288	0.03
Revolver Maps	286	0.03
ContactPigeon	285	0.03
BlueCore	283	0.03
LiveTex	282	0.03
SpyLog	281	0.03
Optimizely Recommendations	279	0.03
Conversant Media	278	0.03
Coremetrics	278	0.03
Hello Retail	276	0.03
Gainsight	276	0.03
Freshmarketer	274	0.03
Linx Retail	273	0.03
Freshsales	272	0.03
ForeSee Results	270	0.03
Salesfire	268	0.03
Triggered Messaging	268	0.03
Analytics Insights for WordPress	267	0.03
Resonate	267	0.03
PathFactory	266	0.03
Wootric	262	0.03
Wicked Reports	259	0.03
SteelHouse	259	0.03
Infinity	258	0.03
Dun and Brandstreet Visitor Intelligence	258	0.03
360	257	0.03
Flexmail	256	0.03
KickFire	254	0.03
Affilae	253	0.03
Enviou	252	0.03
Get Lasso	252	0.03
ConvertFlow	251	0.03
DMD	251	0.03
SMSBump	249	0.02
InsightExpress	249	0.02
Informz	246	0.02
Certona	246	0.02
PersonaClick	243	0.02
Netmining	243	0.02
Barracuda Web App Firewall	242	0.02
Open Web Analytics	241	0.02
Popupsmart	239	0.02
Optimove	239	0.02
Usablenet	237	0.02
Proof	236	0.02
iPerceptions	235	0.02
AvantMetrics	235	0.02
i2i	234	0.02
Yellzz	234	0.02
StatusCake	234	0.02
Nudge	234	0.02
Shoplift	232	0.02
TruConversion	231	0.02
FC2 Analyzer	231	0.02
GoSquared	230	0.02
Toast	230	0.02
Sprinklr	230	0.02