Analytics Usage Distribution in the Top 1 Million Sites

Distribution for websites using Analytics technologies

Top In Analytics Usage Distribution in the Top 1 Million Sites
Technology Websites %
Google Analytics 499,627 49.96
Global Site Tag 363,248 36.32
Facebook Pixel 159,146 15.91
Facebook Signal 139,085 13.91
Facebook Conversion Tracking 113,899 11.39
Google Conversion Linker 104,265 10.43
Google Conversion Tracking 98,483 9.85
Facebook Domain Insights 89,900 8.99
Yandex Metrika 74,819 7.48
Hotjar 71,690 7.17
New Relic 54,610 5.46
LinkedIn Insights 48,619 4.86
Google Optimize 360 48,252 4.83
Bing Universal Event Tracking 42,906 4.29
Microsoft Clarity 34,995 3.5
Fastly 33,780 3.38
Hubspot 30,377 3.04
Cloudflare Insights 28,061 2.81
Baidu Analytics 26,974 2.7
Twitter Website Universal Tag 26,149 2.61
Cloudflare Web Analytics 25,824 2.58
Matomo 24,505 2.45
TikTok Conversion Tracking Pixel 23,896 2.39
Cloudflare Rocket Loader 23,754 2.38
Quantcast Measurement 21,849 2.18
comScore 21,532 2.15
Twitter Conversion Tracking 21,525 2.15
Rapleaf 21,277 2.13
Yahoo Web Analytics 21,092 2.11
DoubleClick Floodlight 20,370 2.04
Lotame Crowd Control 17,223 1.72
Google Analytics IP Anonymization 17,221 1.72
Pinterest Conversion Tracking 16,469 1.65
Mixpanel 16,143 1.61
LiveRamp 15,596 1.56
Yahoo Dot 15,098 1.51
Everest Technologies 14,764 1.48
MediaMath 14,662 1.47
Adobe Dynamic Tag Management 14,512 1.45
Adobe Marketing Cloud 13,639 1.36
Omniture SiteCatalyst 13,377 1.34
CrazyEgg 13,347 1.33
FullStory 12,827 1.28
Klaviyo 12,811 1.28
Snowplow 11,417 1.14
Twitter Analytics 11,223 1.12
Adobe Analytics 11,096 1.11
Segment 10,803 1.08
Trustpilot 9,936 0.99
Pardot 9,728 0.97
CNZZ 9,359 0.94
Salesforce 8,741 0.87
Active Campaign 8,658 0.87
Dotomi 8,553 0.86
Moat 8,509 0.85
Adobe Launch 8,287 0.83
KnowBe4 8,090 0.81
Amplitude 7,940 0.79
Adobe Experience Platform Identity Service 7,831 0.78
Microsoft Application Insights 7,765 0.78
MailerLite 7,700 0.77
Salesforce Audience Studio 7,403 0.74
Tynt Tracer 7,314 0.73
StatCounter 7,206 0.72
OwnerIQ 6,859 0.69
Marketo 6,134 0.61
Reddit Conversion Tracking 6,093 0.61
Akamai mPulse 5,960 0.6
Azure Monitor 5,954 0.6
33 Across 5,887 0.59
Visual Website Optimizer 5,872 0.59
Amazon Advertising Sizmek Ad Suite 5,481 0.55
Google Analytics with Ad Tracking 5,446 0.54
Mouseflow 5,384 0.54
Optimizely 5,300 0.53
Lucky Orange 5,127 0.51
51.la 5,079 0.51
Digital Window 4,996 0.5
Alexa Metrics 4,890 0.49
Alexa Certified Site Metrics 4,870 0.49
Nielsen 4,849 0.48
Report URI 4,840 0.48
LiveInternet 4,779 0.48
Pingdom RUM 4,753 0.48
Histats 4,588 0.46
Heap 4,426 0.44
SendPulse 4,418 0.44
Gemius 4,379 0.44
Gemius PL 4,263 0.43
ZoomInfo 4,255 0.43
Attentive 4,179 0.42
Rambler 4,163 0.42
Grafana 4,095 0.41
Zeotap 4,005 0.4
UptimeRobot 4,005 0.4
Chartbeat 3,999 0.4
loader.io 3,971 0.4
Pendo 3,886 0.39
Funding Choices 3,780 0.38
FouAnalytics 3,707 0.37
Datadog 3,592 0.36
Microsoft Azure Monitor 3,513 0.35
Leadfeeder 3,456 0.35
Clicky 3,423 0.34
Commanders Act 3,025 0.3
Omniture Adobe Test and Target 2,980 0.3
ShinyStat 2,863 0.29
Eloqua 2,850 0.29
Pmetrics 2,793 0.28
PayPal Marketing Solutions 2,781 0.28
Bazaarvoice 2,774 0.28
Sumo 2,768 0.28
Smartlook 2,739 0.27
Branch 2,695 0.27
Signal 2,666 0.27
AdTriba 2,644 0.26
Google Call Conversion Tracking 2,620 0.26
Opinary 2,613 0.26
RudderStack 2,605 0.26
InsightExpress 2,557 0.26
Inspectlet 2,492 0.25
RECOD3 2,490 0.25
Exit Bee 2,488 0.25
Audiohook 2,486 0.25
6sense 2,447 0.24
ConvertKit 2,439 0.24
DataXu 2,425 0.24
Naver Analytics 2,403 0.24
Neodata 2,393 0.24
Sub2Tech 2,393 0.24
SpotEffects 2,391 0.24
GlobalWebIndex 2,366 0.24
ObjectivePortal 2,355 0.24
Fathom Analytics 2,354 0.24
Parse.ly 2,325 0.23
AppsFlyer 2,311 0.23
Dynatrace 2,309 0.23
Ravelin 2,273 0.23
Bombora 2,206 0.22
Acint 2,197 0.22
Bold Commerce 2,162 0.22
Salesforce Web to Lead 2,148 0.21
Adjust 2,125 0.21
Matomo Tag Manager 2,065 0.21
dotdigital Engagement Cloud 2,049 0.2
Capterra 2,020 0.2
Adobe Experience Platform Launch 2,018 0.2
Ahoy 1,914 0.19
Plausible Analytics 1,900 0.19
whos.amung.us 1,847 0.18
Efficient Frontier 1,840 0.18
iGoDigital 1,830 0.18
PostHog 1,792 0.18
CQuotient 1,792 0.18
AB Tasty 1,754 0.18
AppDynamics 1,754 0.18
AudioEye 1,743 0.17
Visual Studio Tracking 1,737 0.17
Yahoo Tag Manager 1,731 0.17
MailMunch 1,707 0.17
TradeDoubler 1,663 0.17
Mautic 1,643 0.16
Nakanohito 1,629 0.16
Roistat 1,614 0.16
Shareaholic 1,603 0.16
Zoho PageSense 1,600 0.16
Pixalate 1,591 0.16
G2 Conversion 1,577 0.16
Kenshoo 1,568 0.16
Uzerly 1,566 0.16
MyTraffic 1,561 0.16
MRP Prelytix 1,560 0.16
Visitor Analytics 1,558 0.16
ProfitWell 1,550 0.16
Drip 1,525 0.15
Demandbase 1,511 0.15
AT Internet 1,508 0.15
Content Square 1,476 0.15
Treasure Data 1,470 0.15
Confiant 1,470 0.15
Google Analyticator 1,449 0.14
Innocraft Cloud 1,391 0.14
Omnisend 1,365 0.14
BlueConic 1,338 0.13
Sift Science 1,313 0.13
Claritas 1,306 0.13
SpeedCurve 1,287 0.13
Stackify 1,286 0.13
Customer.io 1,281 0.13
Secomapp 1,254 0.13
Thrive Leads 1,245 0.12
WebTrends 1,224 0.12
HotLog 1,220 0.12
Flag Counter 1,213 0.12
Braze 1,207 0.12
Sqreen 1,204 0.12
Survicate 1,198 0.12
GRIN 1,178 0.12
ScarabResearch 1,167 0.12
ClickFunnels 1,166 0.12
Rebuy 1,149 0.11
SharpSpring 1,131 0.11
aWeber 1,128 0.11
Feathr 1,122 0.11
CallTrackingMetrics 1,119 0.11
accessiBe 1,108 0.11
Tapfiliate 1,098 0.11
SalesLoft 1,097 0.11
Lead Forensics 1,088 0.11
Infusionsoft 1,064 0.11
Monsido 1,058 0.11
TeaLeaf 1,054 0.11
Digioh 1,037 0.1
Usabilla 1,005 0.1
Automizely 1,002 0.1
Poptin 977 0.1
Clearbit 975 0.1
Adscale 973 0.1
Qubit 971 0.1
Bizible 967 0.1
Insider 960 0.1
TVSquared 949 0.09
ClickDimensions 944 0.09
BrightEdge 937 0.09
Partnerize 934 0.09
Dynamic Yield 923 0.09
ETracker 917 0.09
ipstack 916 0.09
Navegg 906 0.09
Salesforce Interaction Studio 906 0.09
Elevar 905 0.09
Plotly 899 0.09
Oribi Analytics 897 0.09
Listrak 897 0.09
Metricool 891 0.09
Mindbox 879 0.09
OptiMonk 872 0.09
iovation 870 0.09
eSputnik 861 0.09
Findify 861 0.09
Raygun 859 0.09
Marin Software 854 0.09
UpSellit 850 0.08
Nosto 846 0.08
Visual IQ 845 0.08
FirstPromoter 820 0.08
Honeybadger 819 0.08
Keen IO 815 0.08
Instana 801 0.08
CleverTap 792 0.08
Monetate 785 0.08
Act-On 783 0.08
Zaraz 776 0.08
Convert 766 0.08
Conversant Media 759 0.08
Woopra 758 0.08
Yottaa 757 0.08
PageFly 753 0.08
Ptengine 748 0.07
SessionCam 748 0.07
Loyalty Lion 737 0.07
Quantum Metric 726 0.07
Google AMP Client ID 710 0.07
Agora 710 0.07
IXI Digital 709 0.07
Cross Pixel Media 708 0.07
Facebook Tag API 707 0.07
Openstat 702 0.07
Pipedrive 700 0.07
Gaug.es 693 0.07
Kochava 693 0.07
Microsoft Dynamics 365 Marketing 688 0.07
Infoline 688 0.07
Heatmap IT 685 0.07
Riskified 684 0.07
ThreatMetrix 670 0.07
Acoustic Campaign 670 0.07
Curalate 669 0.07
SALESmanago 666 0.07
LiveTex 657 0.07
Google Content Experiments 651 0.07
OneAll 637 0.06
Netmining 637 0.06
Mieruca 636 0.06
Affiliatly 635 0.06
PicReel 632 0.06
Ortto 630 0.06
Angulartics 629 0.06
eXTReMe Tracking 623 0.06
Exponea 616 0.06
Loop Returns 614 0.06
PriceSpider 606 0.06
Retail Rocket 601 0.06
Loggly 599 0.06
WizRocket 594 0.06
IgnitionOne 594 0.06
Realytics 589 0.06
Zoho CRM 579 0.06
Albacross 576 0.06
360 568 0.06
AD EBis 568 0.06
KISSmetrics 558 0.06
NinthDecimal 557 0.06
Metorik 552 0.06
Cedexis 552 0.06
DotMetrics 552 0.06
Datalogix 548 0.05
Umami 540 0.05
IO Technologies 538 0.05
Hitwebcounter 536 0.05
Lytics 534 0.05
Crowdriff 529 0.05
Shopify Tracking 525 0.05
OnThe IO 523 0.05
Karte 523 0.05
Terminus 520 0.05
Kameleoon 519 0.05
SpyLog 505 0.05
SteelHouse 501 0.05
userTrack 496 0.05
Web Stat 489 0.05
Revolver Maps 476 0.05
ClickTale 475 0.05
Proof 471 0.05
Keywee 471 0.05
Clarivate 470 0.05
Aptrinsic 465 0.05
Swell Rewards 460 0.05
Netcore 458 0.05
Forter 455 0.05
Carro 453 0.05
PartnerStack 451 0.05
Baomitu 449 0.04
Site24x7 449 0.04
Bronto 447 0.04
Clustr Maps 441 0.04
Wicked Reports 441 0.04
EveryAction 438 0.04
Throtle 429 0.04
Popupsmart 428 0.04
Resonate 428 0.04
Webtrekk 428 0.04
SpyCloud 427 0.04
Maxymiser 425 0.04
LaunchDarkly 422 0.04
Littledata 420 0.04
Yieldify 419 0.04
4Cite 413 0.04
Hyros 410 0.04
SecuredVisit 410 0.04
RevenueHunt 404 0.04
Coremetrics 402 0.04
Black Crow AI 399 0.04
Recruitics 396 0.04
SaleCycle 395 0.04
Zarget 394 0.04
Oktopost 390 0.04
Northbeam 386 0.04
Akamai Page Integrity Manager 386 0.04
Site Meter 385 0.04
Deadline Funnel 383 0.04
Gleam 375 0.04
GoSquared 373 0.04
MoEngage 373 0.04
mParticle 371 0.04
Decibel Insight 368 0.04
Kommo 367 0.04
Freshmarketer 366 0.04
Tencent Analytics 365 0.04
Leadinfo 359 0.04
i2i 359 0.04
Informz 358 0.04
ActiveProspect 357 0.04
WordPress Stats 356 0.04
Infonline 354 0.04
Freshsales 353 0.04
Xtremepush 352 0.04
Effective Measure 350 0.03
Freshworks CRM 349 0.03
Wiredminds 348 0.03
Plerdy 347 0.03
US Gov Digital Analytics Program 345 0.03
Adobe CQ Analytics 344 0.03
Qualified 342 0.03
WhatConverts 340 0.03
emBlue 340 0.03
Popmechanic 339 0.03
ConvertFlow 337 0.03
Zeta Marketing Platform 336 0.03
Wootric 335 0.03
NeonCRM 335 0.03
Boomtrain 335 0.03
SiteWit 332 0.03
ForeSee Results 331 0.03
Acecounter 329 0.03
Toast 329 0.03
Ve Interactive 327 0.03
GA Connector 326 0.03
The Hotels Network 325 0.03
Simon Data 324 0.03
Dynamic 1001 321 0.03
Alphonso 320 0.03
LeadLander 320 0.03
KickFire 319 0.03
HetrixTools 317 0.03
ShieldSquare 316 0.03
FC2 Analyzer 309 0.03
Triggered Messaging 306 0.03
Barracuda Web App Firewall 305 0.03
Gainsight 305 0.03
AvantMetrics 303 0.03
BlueCore 303 0.03
Blue 301 0.03
CartStack 299 0.03
Emarsys eMarketing Suite 299 0.03
Alexa Analytics 298 0.03
Foleon 298 0.03
Perfex 296 0.03
GrowingIO 296 0.03
iPerceptions 294 0.03
ChurnZero 294 0.03
Qualia 293 0.03
Linkpulse 293 0.03
Cloud Technologies 289 0.03
Netcore Cloud 287 0.03
Mather Economics 286 0.03
minFraud MaxMind 285 0.03
mycounter - Page Counter 283 0.03
Flocktory 283 0.03
Smartech 281 0.03
Yellzz 280 0.03
Tolstoy 279 0.03
REDretarget 278 0.03
Tatari 278 0.03
LimeSpot 277 0.03
Trengo 277 0.03
Eulerian 276 0.03
LeadDyno 274 0.03
Insightera 269 0.03
TruConversion 268 0.03
retail CRM 268 0.03
Care Cart 266 0.03
Certona 265 0.03
Dun and Brandstreet Visitor Intelligence 264 0.03
StatusCake 263 0.03
AutomateWoo 260 0.03
Ptengine China 259 0.03
Totango 259 0.03
Funnelytics 258 0.03
Nextopia 257 0.03
LinkMink 253 0.03
ProLayers LeadConnector 252 0.03
Abandoned Cart Recovery by Marsello 252 0.03
Crimson Hexagon 252 0.03
Flexmail 252 0.03
GrowSumo 252 0.03
VisiStat 251 0.03
PathFactory 251 0.03
Meiqia 250 0.02
Supercounters 250 0.02
RD Station 250 0.02
Beusable 249 0.02
Zaius 248 0.02
Sprig 248 0.02
Clerk 247 0.02

3,288,567 Detections

of Analytics and Tracking in the Top 1 Million Sites. Last updated 27th Jan 2023.

Google Analytics Google Analytics is currently the most popular technology in this category.

Top 1m
Top 1,000,000 sites by traffic
3,288,567
Top 100k
Top 100,000 sites by traffic
599,604
Top 10k
Top 10,000 sites by traffic
85,337
Entire Internet
140,587,102
United States
41,057,707
Russia
6,583,015
United Kingdom
5,746,055
Brazil
3,782,718
Germany
3,267,863
Netherlands
2,469,650
France
2,405,573
Italy
2,298,205
Australia
2,406,524
Japan
1,979,774
Canada
2,164,662
.co
1,637,384
China
2,258,568
India
1,544,068
Spain
1,378,808
Poland
1,327,172
CH Switzerland
804,658
CZ Czech Republic
738,437
BE Belgium
746,472
SE Sweden
710,246
IO .io
651,788
VN Vietnam
604,662
DK Denmark
565,710
MX Mexico
573,172
AR Argentina
497,826
TR Turkey
487,375
AT Austria
438,313
HU Hungary
462,289
ZA South Africa
467,934
NZ New Zealand
431,270
UA Ukraine
415,278
RO Romania
401,874
ID Indonesia
430,050
KR South Korea
426,962
GR Greece
350,985
FI Finland
330,284
CL Chile
332,102
IL Israel
335,343
NO Norway
321,750
PT Portugal
312,752
ME .me
310,527
TW Taiwan
271,503
SK Slovakia
261,953
MY Malaysia
255,300
IE Ireland
215,561
SG Singapore
196,885
CC Cocos Islands
196,146
TH Thailand
157,645
HK Hong Kong
156,637
LT Lithuania
137,505
BG Bulgaria
128,286
IR Iran
123,793
AE UAE
99,748
BY Belarus
103,167
RS Serbia
91,460
SI Slovenia
88,892
EE Estonia
90,716
KZ Kazakhstan
95,508
TV .tv
86,132
PE Peru
84,928
HR Croatia
77,232
LV Latvia
78,539
PK Pakistan
80,899
PH Philippines
68,541
AI Anguilla
69,585
NG Nigeria
66,296
MA Morocco
54,387
LU Luxembourg
48,911
UY Uruguay
45,016
SA Saudi Arabia
43,608
NU Niue
43,601
KE Kenya
39,333
BD Bangladesh
37,263
EC Ecuador
35,570
IS Iceland
35,328
PW Palau
37,783
LK Sri Lanka
28,184
GE Georgia
27,370
MT Malta
22,343
NP Nepal
21,920
UZ Uzbekistan
21,823
AZ Azerbaijan
19,201
CR Costa Rica
19,279
MD Moldova
20,013
GG Guernsey
19,345
RE Reunion
18,410
DO Dominican Republic
17,569
AM Armenia
18,130
TN Tunisia
16,813
MK Macedonia
16,501
SH Saint Helena
18,143
GT Guatemala
16,498
EG Egypt
15,617
PR Puerto Rico
15,268
PY Paraguay
14,630
VC Saint Vincent and the Grenadines
14,221
CY Cyprus
13,311
WS Samoa
13,164
AL Albania
13,282
VE Venezuela
11,990
BA Bosnia and Herzegovina
11,484
PA Panama
10,343
LI Liechtenstein
9,971
TO Tonga
9,676
QA Qatar
9,412
BO Bolivia
8,914
MN Mongolia
8,197
FM Micronesia
8,076
TZ Tanzania
7,762
IM Isle of Man
8,497
BS Bahamas
7,531
DZ Algeria
6,760
CX Christmas Island
8,229
ZW Zimbabwe
6,675
ST Sao Tome and Principe
8,197
SO Somalia
7,109
MU Mauritius
6,543
LB Lebanon
6,201
BZ Belize
6,054
SV El Salvador
6,018
KG Kyrgyzstan
6,409
CM Cameroon
6,350
KW Kuwait
5,314
GH Ghana
5,245
UG Uganda
5,072
JO Jordan
5,097
GP Guadeloupe
5,183
MQ Martinique
5,137
HN Honduras
4,565
MC Monaco
4,418
CI Cote d'Ivoire
4,239
LC Saint Lucia
5,101
NA Namibia
3,829
NC New Caledonia
3,688
AF Afghanistan
3,399
KH Cambodia
3,453
OM Oman
3,276
SN Senegal
3,263
BH Bahrain
3,243
ML Mali
3,216
PS Palestine
3,116
NI Nicaragua
2,971
AG Antigua and Barbuda
3,034
AO Angola
3,025
VI United States Virgin Islands
3,076
KY Cayman Islands
2,913
BM Bermuda
2,827
FO Faroe Islands
2,904
MZ Mozambique
2,659
TT Trinidad and Tobago
2,650
MM Myanmar
2,640
JM Jamaica
2,342
GS South Georgia and the South Sandwich Islands
2,953
MV Maldives
2,323
BW Botswana
2,239
AS American Samoa
2,129
RW Rwanda
2,005
SC Seychelles
1,806
AD Andorra
1,813
MG Madagascar
1,790
ZM Zambia
1,773
JE Jersey
1,793
GI Gibraltar
1,606
TJ Tajikistan
1,810
SX Sint Maarten
1,858
CD Congo
1,419
IQ Iraq
1,407
GL Greenland
1,454
ET Ethiopia
1,267
MS Montserrat
1,457
GF French Guiana
1,296
BB Barbados
1,243
FJ Fiji
1,164
GY Guyana
1,253
YT Mayotte
1,240
TC Turks and Caicos Islands
1,020
PM Saint Pierre and Miquelon
1,141
SM San Marino
967
BJ Benin
1,009
PF French Polynesia
955
SR Suriname
958
HT Haiti
898
AX Åland Islands
860
TG Togo
853
GD Grenada
965
AW Aruba
857
PG Papua New Guinea
671
VU Vanuatu
655
MW Malawi
664
BI Burundi
708
GU Guam
671
VG British Virgin Islands
688
BF Burkina Faso
552
BN Brunei
600
SD Sudan
591
YE Yemen
506
TM Turkmenistan
533
CW Curacao
512
CU Cuba
409
LS Lesotho
506
TL East Timor
465
DJ Djibouti
430
WF Wallis and Futuna
452
SB Solomon Islands
398
VA Vatican City
240
GM Gambia
363
BT Bhutan
350
SZ Swaziland
355
SL Sierra Leone
346
KN Saint Kitts and Nevis
323
MR Mauritania
308
SY Syria
302
CK Cook Islands
279
MO Macao
243
MP Northern Mariana Islands
264
DM Dominica
248
GN Guinea
151
LR Liberia
185
NE Niger
150
TD Chad
140
GA Gabon
114
LA Lao People's Democratic Republic
108
MH Marshall Islands
77
UM United States Minor Outlying Islands
109
KI Kiribati
102
FK Falkland Islands
75
NF Norfolk Island
67
LY Libya
68
HM Heard Island and McDonald Islands
53
SJ Svalbard and Jan Mayen
57
CV Cabo Verde
42
PN Pitcairn
35
AQ Antarctica
35
SS South Sudan
28
GW Guinea-Bissau
37
NR Nauru
18
CG Congo
15
BV Bouvet Island
13
BL Saint Barthélemy
11
CF Central African Republic
9
GQ Equatorial Guinea
6
Analytics and Tracking Categories