Analytics Usage Distribution in the Top 100k Sites

Distribution for websites using Analytics technologies

Top In Analytics Usage Distribution in the Top 100k Sites

Technology	Websites	%
Google Analytics	60,497	60.5
Global Site Tag	55,212	55.21
Facebook Pixel	22,580	22.58
Google Conversion Linker	19,692	19.69
Facebook Signal	19,375	19.38
Facebook Domain Insights	17,130	17.13
Facebook Conversion Tracking	12,823	12.82
Hotjar	12,117	12.12
LinkedIn Insights	10,224	10.22
Bing Universal Event Tracking	10,011	10.01
New Relic	9,678	9.68
Fastly	8,585	8.58
Microsoft Clarity	8,325	8.33
Google Conversion Tracking	8,284	8.28
Google Optimize 360	7,265	7.26
TikTok Conversion Tracking Pixel	6,798	6.8
Cloudflare Insights	6,765	6.76
Twitter Website Universal Tag	6,349	6.35
Cloudflare Web Analytics	6,337	6.34
Twitter Conversion Tracking	5,340	5.34
Yandex Metrika	5,193	5.19
Hubspot	5,052	5.05
DoubleClick Floodlight	5,041	5.04
Funding Choices	5,010	5.01
Omniture SiteCatalyst	4,688	4.69
Adobe Dynamic Tag Management	4,447	4.45
Rapleaf	4,352	4.35
Matomo	4,278	4.28
comScore	4,172	4.17
Adobe Marketing Cloud	4,108	4.11
Lotame Crowd Control	3,756	3.76
Yahoo Web Analytics	3,514	3.51
Adobe Analytics	3,387	3.39
LiveRamp	3,347	3.35
Cloudflare Rocket Loader	3,308	3.31
Salesforce	3,075	3.08
Quantcast Measurement	2,859	2.86
CrazyEgg	2,809	2.81
Akamai mPulse	2,708	2.71
Segment	2,693	2.69
Pinterest Conversion Tracking	2,639	2.64
Reddit Conversion Tracking	2,490	2.49
Amplitude	2,395	2.4
Azure Monitor	2,382	2.38
Adobe Launch	2,366	2.37
Snowplow	2,279	2.28
FullStory	2,257	2.26
Marketo	2,253	2.25
Visual Website Optimizer	2,223	2.22
Optimizely	2,095	2.1
Yahoo Dot	1,985	1.98
KnowBe4	1,960	1.96
Salesforce Audience Studio	1,917	1.92
Pardot	1,892	1.89
Adobe Experience Platform Identity Service	1,824	1.82
Google Analytics IP Anonymization	1,807	1.81
Twitter Analytics	1,742	1.74
Microsoft Azure Monitor	1,733	1.73
Chartbeat	1,690	1.69
Microsoft Application Insights	1,622	1.62
Mixpanel	1,616	1.62
Dotomi	1,615	1.62
6sense	1,602	1.6
Tynt Tracer	1,510	1.51
Baidu Analytics	1,474	1.47
Supership	1,364	1.36
ZoomInfo	1,350	1.35
Everest Technologies	1,323	1.32
Trustpilot	1,316	1.32
Omniture Adobe Test and Target	1,237	1.24
Active Campaign	1,224	1.22
Datadog	1,222	1.22
Parse.ly	1,185	1.18
MediaMath	1,144	1.14
33 Across	1,129	1.13
Moat	1,116	1.12
MailerLite	1,104	1.1
Report URI	1,099	1.1
Dynatrace	1,061	1.06
Pendo	1,033	1.03
Heap	988	0.99
Mouseflow	986	0.99
Adobe Experience Platform Launch	943	0.94
AppsFlyer	935	0.94
Gemius PL	926	0.93
Gemius	924	0.92
Confiant	921	0.92
RudderStack	907	0.91
loader.io	885	0.88
Pingdom RUM	884	0.88
Clearbit	884	0.88
Branch	870	0.87
Klaviyo	868	0.87
G2 Conversion	827	0.83
Eloqua	807	0.81
Content Square	806	0.81
StatCounter	801	0.8
AB Tasty	791	0.79
BlueConic	791	0.79
PostHog	777	0.78
Google Analytics with Ad Tracking	770	0.77
Demandbase	766	0.77
Histats	747	0.75
Attentive	747	0.75
Bazaarvoice	727	0.73
Visual Studio Tracking	696	0.7
Digital Window	695	0.7
Matomo Tag Manager	690	0.69
CQuotient	669	0.67
Alexa Metrics	662	0.66
Alexa Certified Site Metrics	654	0.65
Adjust	653	0.65
Braze	641	0.64
OpenTelemetry	639	0.64
iGoDigital	639	0.64
UptimeRobot	621	0.62
ProfitWell	617	0.62
Nielsen	610	0.61
Plausible Analytics	604	0.6
Salesforce Marketing Cloud Personalisation	599	0.6
Marfeel	598	0.6
Salesforce Interaction Studio	570	0.57
AppDynamics	568	0.57
accessiBe	551	0.55
Amazon Advertising Sizmek Ad Suite	544	0.54
Signal	535	0.53
Leadfeeder	525	0.52
Lucky Orange	521	0.52
CNZZ	519	0.52
Fathom Analytics	509	0.51
SendPulse	489	0.49
Bizible	482	0.48
Grafana	476	0.48
Bombora	473	0.47
Capterra	471	0.47
Quantum Metric	466	0.47
Mautic	449	0.45
Yahoo Tag Manager	445	0.44
Salesforce Web to Lead	442	0.44
Claritas	441	0.44
AT Internet	440	0.44
Usabilla	439	0.44
Treasure Data	432	0.43
Insider	425	0.43
WebTrends	423	0.42
SalesLoft	423	0.42
Digioh	420	0.42
SpeedCurve	419	0.42
Clicky	418	0.42
Ravelin	418	0.42
ThreatMetrix	411	0.41
Convert	408	0.41
Akamai Page Integrity Manager	405	0.4
Piwik PRO	400	0.4
Smartlook	380	0.38
LaunchDarkly	375	0.38
Rambler	347	0.35
Kenshoo	347	0.35
Zaraz	345	0.34
PayPal Marketing Solutions	340	0.34
Customer.io	337	0.34
TeaLeaf	332	0.33
Monetate	320	0.32
Inspectlet	319	0.32
Pmetrics	317	0.32
LiveInternet	305	0.3
Riskified	304	0.3
Honeybadger	303	0.3
whos.amung.us	301	0.3
dotdigital Engagement Cloud	301	0.3
Naver Analytics	293	0.29
DotMetrics	292	0.29
Nakanohito	289	0.29
Instana	289	0.29
CleverTap	288	0.29
Innocraft Cloud	286	0.29
TradeDoubler	286	0.29
Qualified	284	0.28
Google Call Conversion Tracking	278	0.28
Ahoy	277	0.28
Commanders Act	277	0.28
Survicate	275	0.27
BrightEdge	275	0.27
Navegg	272	0.27
ScarabResearch	272	0.27
AudioEye	271	0.27
Mindbox	266	0.27
Sift Science	262	0.26
FouAnalytics	261	0.26
Plotly	257	0.26
Findify	248	0.25
Loggly	247	0.25
Zoho PageSense	242	0.24
Monsido	241	0.24
Karte	240	0.24
Dynamic Yield	239	0.24
Kwai Conversion Tracking	235	0.24
UpSellit	228	0.23
iovation	227	0.23
Kameleoon	226	0.23
Forter	221	0.22
Yottaa	220	0.22
4Cite	218	0.22
Qubit	214	0.21
US Gov Digital Analytics Program	213	0.21
OwnerIQ	212	0.21
TVSquared	211	0.21
mParticle	210	0.21
Curalate	209	0.21
Stackify	208	0.21
SecuredVisit	203	0.2
Statsig	202	0.2
Metricool	201	0.2
IO Technologies	194	0.19
Fingerprint Pro	192	0.19
DataXu	191	0.19
WP Advanced Ads	188	0.19
WizRocket	187	0.19
trueAnthem	187	0.19
Efficient Frontier	186	0.19
Userpilot	186	0.19
Shareaholic	185	0.18
Flag Counter	185	0.18
Decibel Insight	185	0.18
Mather Economics	184	0.18
PartnerStack	183	0.18
eSputnik	182	0.18
Mutiny	181	0.18
OnThe IO	180	0.18
Zeta Marketing Platform	179	0.18
Exponea	177	0.18
Listrak	177	0.18
Agora	176	0.18
Emarsys eMarketing Suite	175	0.18
Crimson Hexagon	174	0.17
Sprig	171	0.17
Tapfiliate	170	0.17
GlassBox	169	0.17
ForeSee Results	169	0.17
MoEngage	168	0.17
ShieldSquare	164	0.16
Boomtrain	164	0.16
Infoline	164	0.16
Sumo	163	0.16
Mieruca	163	0.16
SpyCloud	159	0.16
Lytics	159	0.16
ConvertKit	157	0.16
Raygun	157	0.16
ClickTale	155	0.16
Feathr	154	0.15
SALESmanago	153	0.15
BloomReach	153	0.15
Blue	148	0.15
Netcore	148	0.15
Roistat	147	0.15
FirstPromoter	147	0.15
SaleCycle	147	0.15
Aptrinsic	146	0.15
ipstack	144	0.14
PathFactory	144	0.14
AD EBis	143	0.14
Webtrekk	143	0.14
Ptengine	141	0.14
Partnerize	139	0.14
Maxymiser	137	0.14
InsightExpress	136	0.14
RD Station	134	0.13
PicReel	134	0.13
BlueCore	134	0.13
ETracker	131	0.13
Google AMP Client ID	130	0.13
Cedexis	130	0.13
Gainsight	130	0.13
KISSmetrics	128	0.13
Clarivate	128	0.13
Dreamdata	127	0.13
Acoustic Campaign	127	0.13
Merge	127	0.13
Google Analyticator	126	0.13
Poptin	125	0.12
Lead Forensics	125	0.12
SessionCam	123	0.12
Drip	121	0.12
Marin Software	121	0.12
Oktopost	121	0.12
Microsoft Dynamics 365 Marketing	120	0.12
Dun and Brandstreet Visitor Intelligence	120	0.12
Gaug.es	119	0.12
Certona	119	0.12
Pipedrive	118	0.12
51.la	117	0.12
Usablenet	117	0.12
emBlue	116	0.12
Google Content Experiments	115	0.12
Adscale	115	0.12
GRIN	115	0.12
Terminus	115	0.12
Tatari	115	0.12
Netcore Cloud	113	0.11
Nudge	112	0.11
Nosto	109	0.11
Qualia	108	0.11
Angulartics	107	0.11
Site24x7	106	0.11
Smartech	106	0.11
Umami	105	0.1
Amazon CloudWatch RUM	105	0.1
Hitwebcounter	104	0.1
Coremetrics	104	0.1
EX.CO	104	0.1
Keen IO	102	0.1
UserGuiding	102	0.1
Opinary	102	0.1
Bold Commerce	101	0.1
Elevar	101	0.1
Flocktory	101	0.1
Sprinklr	101	0.1
Heatmap IT	100	0.1
userTrack	100	0.1
PriceSpider	100	0.1
Omnisend	99	0.1
Act-On	99	0.1
Northbeam	99	0.1
Woopra	98	0.1
Clustr Maps	97	0.1
ClickDimensions	95	0.1
Conga	95	0.1
Catchpoint	94	0.09
Optimizely Recommendations	92	0.09
Blue Triangle Tech	92	0.09
Keywee	92	0.09
MailMunch	90	0.09
eXTReMe Tracking	89	0.09
Freshpaint	88	0.09
EveryAction	87	0.09
GrowSumo	86	0.09
Macromill	86	0.09
OptiMonk	85	0.08
Netmining	85	0.08
ShinyStat	84	0.08
ChurnZero	83	0.08
Albacross	82	0.08
iPerceptions	82	0.08
Foresee Answers Cloud	82	0.08
Arkose Labs	82	0.08
Resonate	81	0.08
Rokt	81	0.08
Solvvy	81	0.08
Supabase	80	0.08
minFraud MaxMind	80	0.08
Intellimize	80	0.08
Graduway	79	0.08
Split	78	0.08
Foleon	78	0.08
TUNE	77	0.08
Exit Bee	77	0.08
Visitor Analytics	76	0.08
Freshworks CRM	76	0.08
Blotout	76	0.08
SiteSpect	75	0.08
OpenReplay	75	0.08
Adobe CQ Analytics	75	0.08
DMD	75	0.08
SteelHouse	75	0.08
Insightera	75	0.08
Infonline	75	0.08
Supercounters	74	0.07
AdTriba	74	0.07
Simon Data	74	0.07
Secomapp	73	0.07
Wootric	73	0.07
Ortto	73	0.07
KickFire	73	0.07
SharpSpring	72	0.07
Retail Rocket	72	0.07
Gladly	72	0.07
Namogoo	72	0.07
HotLog	71	0.07
Zarget	71	0.07
GA Connector	71	0.07
Smart Leads Inc	71	0.07
aWeber	68	0.07
Eulerian	68	0.07
Navattic	68	0.07
OpinionLab	68	0.07
Automizely	66	0.07
Acint	66	0.07
CallTrackingMetrics	65	0.06
Zoho CRM	65	0.06
ConnectWise	65	0.06
Rebuy	65	0.06
Folloze	65	0.06
Visual IQ	64	0.06
Revolver Maps	63	0.06
Simple Analytics	63	0.06
Yellzz	63	0.06
Kochava	63	0.06
Segmentify	63	0.06
Highspot	63	0.06
AirPR	62	0.06
Probely	61	0.06
Freshmarketer	60	0.06
Rtoaster	60	0.06
IgnitionOne	59	0.06
Black Crow AI	59	0.06
Unbxd	59	0.06
LaunchMetrics	58	0.06
ChannelAdvisor	58	0.06
CARBON AI	58	0.06
SmarterHQ	58	0.06
OmniConvert	57	0.06
Acquia Lift	57	0.06
Zeotap	57	0.06
Recruitics	56	0.06
StatusCake	56	0.06
Cross Pixel Media	56	0.06
Optimove	56	0.06
Openstat	55	0.06
GoSquared	55	0.06
Feedify	55	0.06
indigitall	55	0.06
Lunio	55	0.06
Seismic	55	0.06
PageFly	54	0.05
Freshsales	54	0.05
Loop Returns	54	0.05
360	53	0.05
Hyros	53	0.05
Beusable	53	0.05
Fireblade	53	0.05
HERO	53	0.05
Analytics Insights for WordPress	52	0.05
Oribi Analytics	52	0.05
HetrixTools	52	0.05
Barracuda Web App Firewall	52	0.05
Yieldify	52	0.05
Wysistat	52	0.05
Datastream	52	0.05
Iterable	52	0.05
FullContact	52	0.05
UserZoom	52	0.05
Infusionsoft	51	0.05
Site Meter	51	0.05
Xtremepush	51	0.05
BrainPad Rtoaster	51	0.05
OneAll	50	0.05
Tolstoy	50	0.05
Triblio	50	0.05
Allbound	50	0.05
Linx Impulse	49	0.05
Urchin 5	49	0.05