Analytics Usage Distribution in the Top 100k Sites

Distribution for websites using Analytics technologies

Top In Analytics Usage Distribution in the Top 100k Sites

Technology	Websites	%
Google Analytics	59,055	59.06
Global Site Tag	52,182	52.18
Google Conversion Linker	22,522	22.52
Facebook Pixel	18,252	18.25
Facebook Domain Insights	16,955	16.96
Facebook Conversion Tracking	14,671	14.67
Facebook Signal	12,082	12.08
Hotjar	12,059	12.06
Cloudflare Insights	11,352	11.35
Cloudflare Web Analytics	11,051	11.05
Fastly	10,356	10.36
Bing Universal Event Tracking	10,136	10.14
Microsoft Clarity	9,866	9.87
New Relic	9,386	9.39
LinkedIn Insights	9,368	9.37
TikTok Conversion Tracking Pixel	8,020	8.02
Twitter Conversion Tracking	7,863	7.86
Salesforce	7,757	7.76
Google Conversion Tracking	7,401	7.4
Google Optimize 360	5,327	5.33
Twitter Website Universal Tag	4,998	5
Hubspot	4,759	4.76
Yandex Metrika	4,728	4.73
Adobe Dynamic Tag Management	4,706	4.71
Omniture SiteCatalyst	4,067	4.07
Matomo	3,944	3.94
Funding Choices	3,937	3.94
Cloudflare Rocket Loader	3,622	3.62
comScore	3,577	3.58
Adobe Marketing Cloud	3,460	3.46
Reddit Conversion Tracking	3,411	3.41
Microsoft Azure Monitor	3,073	3.07
Akamai mPulse	3,069	3.07
Azure Monitor	2,975	2.97
Lotame Crowd Control	2,906	2.91
CrazyEgg	2,794	2.79
Segment	2,761	2.76
FullStory	2,754	2.75
DoubleClick Floodlight	2,736	2.74
Twitter Analytics	2,628	2.63
Visual Website Optimizer	2,578	2.58
KnowBe4	2,368	2.37
Rapleaf	2,354	2.35
Amplitude	2,330	2.33
Optimizely	2,245	2.24
Snowplow	2,043	2.04
Quantcast Measurement	2,033	2.03
Pardot	1,966	1.97
LiveRamp	1,965	1.96
Adobe Launch	1,925	1.92
Pinterest Conversion Tracking	1,892	1.89
RudderStack	1,788	1.79
Dynatrace OneAgent	1,785	1.78
Google Analytics IP Anonymization	1,745	1.74
Trustpilot	1,717	1.72
Report URI	1,694	1.69
Yahoo Web Analytics	1,684	1.68
Marketo	1,651	1.65
Mixpanel	1,624	1.62
Yahoo Dot	1,608	1.61
Ruxit	1,602	1.6
Klaviyo	1,589	1.59
Datadog	1,544	1.54
Grafana	1,520	1.52
OpenTelemetry	1,468	1.47
Chartbeat	1,449	1.45
6sense	1,431	1.43
Everest Technologies	1,407	1.41
Microsoft Application Insights	1,388	1.39
Adobe Analytics	1,382	1.38
Dynatrace	1,356	1.36
AppsFlyer	1,339	1.34
Active Campaign	1,311	1.31
Baidu Analytics	1,282	1.28
Top Mail.ru	1,164	1.16
Pendo	1,115	1.12
MailerLite	1,028	1.03
Mouseflow	1,026	1.03
ZoomInfo	1,002	1
Content Square	943	0.94
Parse.ly	925	0.92
Confiant	920	0.92
StatCounter	918	0.92
PostHog	917	0.92
Dotomi	907	0.91
Marfeel	896	0.9
Nielsen	892	0.89
Branch	878	0.88
AB Tasty	878	0.88
Heap	845	0.84
Adobe Experience Platform Launch	835	0.84
Gemius	825	0.82
Adjust	814	0.81
Pingdom RUM	805	0.8
MediaMath	800	0.8
Gemius PL	785	0.78
Plausible Analytics	780	0.78
Omniture Adobe Test and Target	777	0.78
Clearbit	771	0.77
Brevo	769	0.77
Bazaarvoice	766	0.77
Histats	759	0.76
CQuotient	732	0.73
Tynt Tracer	707	0.71
Matomo Tag Manager	702	0.7
Braze	702	0.7
Eloqua	700	0.7
33 Across	691	0.69
Akamai Page Integrity Manager	653	0.65
Visual Studio Tracking	638	0.64
Salesforce Marketing Cloud Personalisation	634	0.63
BlueConic	633	0.63
UptimeRobot	623	0.62
loader.io	622	0.62
Demandbase	617	0.62
Claritas	577	0.58
Google Analytics with Ad Tracking	576	0.58
AppDynamics	561	0.56
Capterra	558	0.56
Attentive	550	0.55
Salesforce Interaction Studio	542	0.54
G2 Conversion	541	0.54
Statsig	532	0.53
Digital Window	521	0.52
Alexa Metrics	519	0.52
Alexa Certified Site Metrics	511	0.51
CNZZ	507	0.51
Leadfeeder	501	0.5
Quantum Metric	494	0.49
Salesforce Audience Studio	487	0.49
SendPulse	470	0.47
accessiBe	468	0.47
Apollo IO	463	0.46
Lucky Orange	462	0.46
Salesforce Web to Lead	458	0.46
Supership	441	0.44
iGoDigital	440	0.44
Qualified	426	0.43
Merge	419	0.42
SpeedCurve	415	0.42
Smartlook	414	0.41
Signal	410	0.41
Google Call Conversion Tracking	408	0.41
WP Advanced Ads	404	0.4
Clicky	398	0.4
Fathom Analytics	397	0.4
Better Stack	388	0.39
dotdigital Engagement Cloud	381	0.38
Plotly	379	0.38
ProfitWell	369	0.37
Mautic	365	0.36
Piwik PRO	360	0.36
WebTrends	358	0.36
Convert	350	0.35
Insider	347	0.35
Digioh	341	0.34
Bombora	338	0.34
Moat	335	0.34
Innocraft Cloud	334	0.33
ThreatMetrix	331	0.33
Rambler	330	0.33
Mindbox	330	0.33
Bizible	329	0.33
Ahoy	328	0.33
TradeDoubler	328	0.33
Naver Analytics	326	0.33
Survicate	319	0.32
BrightEdge	319	0.32
Amazon Advertising Sizmek Ad Suite	317	0.32
Treasure Data	316	0.32
Inspectlet	313	0.31
Customer.io	311	0.31
Yahoo Tag Manager	310	0.31
Fingerprint Pro	308	0.31
Monetate	305	0.3
Dynamic Yield	305	0.3
AT Internet	304	0.3
Metricool	303	0.3
Freshworks CRM	300	0.3
CleverTap	295	0.3
Karte	294	0.29
Amplemarket	290	0.29
AudioEye	283	0.28
LaunchDarkly	282	0.28
Site24x7	278	0.28
Riskified	277	0.28
LiveInternet	276	0.28
UpSellit	271	0.27
Kameleoon	270	0.27
GrowthBook	269	0.27
DotMetrics	264	0.26
Flag Counter	258	0.26
SalesLoft	257	0.26
Forter	252	0.25
ScarabResearch	252	0.25
Umami	246	0.25
Usabilla	246	0.25
Instana	244	0.24
ConvertKit	240	0.24
Kwai Conversion Tracking	239	0.24
Monsido	238	0.24
ShieldSquare	237	0.24
Findify	237	0.24
Honeybadger	235	0.24
Kenshoo	232	0.23
Navegg	227	0.23
Commanders Act	227	0.23
Clarivate	226	0.23
PicReel	224	0.22
whos.amung.us	224	0.22
mParticle	216	0.22
Agora	214	0.21
US Gov Digital Analytics Program	209	0.21
Userpilot	206	0.21
SpyCloud	205	0.2
Exponea	204	0.2
Yottaa	202	0.2
Stackify	201	0.2
eSputnik	200	0.2
Zaraz	199	0.2
WizRocket	199	0.2
Intellimize	197	0.2
Beehiiv	196	0.2
Shareaholic	195	0.19
Curalate	195	0.19
Partnerize	194	0.19
MoEngage	192	0.19
TVSquared	192	0.19
Tapfiliate	188	0.19
OpenReplay	187	0.19
Sprinklr	186	0.19
Cedexis	182	0.18
RD Station	178	0.18
Sprig	175	0.18
FirstPromoter	171	0.17
Blotout	170	0.17
Roistat	166	0.17
PathFactory	166	0.17
EX.CO	165	0.16
Gaug.es	163	0.16
Mutiny	163	0.16
UserGuiding	160	0.16
Elevar	158	0.16
Hitwebcounter	157	0.16
Listrak	157	0.16
Pipedrive	156	0.16
SALESmanago	154	0.15
Fireblade	153	0.15
Amazon CloudWatch RUM	152	0.15
IO Technologies	151	0.15
SaleCycle	150	0.15
Supabase	149	0.15
PayPal Marketing Solutions	149	0.15
Netcore	149	0.15
OnThe IO	145	0.14
PartnerStack	144	0.14
Clustr Maps	143	0.14
Ravelin	143	0.14
Keen IO	142	0.14
Lytics	142	0.14
Feathr	141	0.14
Decibel Insight	140	0.14
Zoho PageSense	139	0.14
Qubit	139	0.14
Navattic	139	0.14
iovation	137	0.14
Conga	137	0.14
Dreamdata	135	0.14
Highspot	135	0.14
Retention.com	134	0.13
Anonymised	132	0.13
Poptin	131	0.13
Foleon	131	0.13
ETracker	129	0.13
SessionCam	127	0.13
Infoline	127	0.13
Nudge	127	0.13
Pmetrics	126	0.13
Simple Analytics	126	0.13
Google AMP Client ID	126	0.13
Ptengine	125	0.12
Oktopost	124	0.12
Usablenet	123	0.12
Google Analyticator	122	0.12
Microsoft Dynamics 365 Marketing	122	0.12
Raygun	121	0.12
Netcore Cloud	117	0.12
Rokt	116	0.12
Sift Science	115	0.12
Boomtrain	115	0.12
Aptrinsic	115	0.12
HighLevel	114	0.11
GRIN	114	0.11
Gainsight	114	0.11
Maxymiser	114	0.11
51.la	113	0.11
emBlue	112	0.11
Khoros	112	0.11
Efficient Frontier	111	0.11
4Cite	111	0.11
ForeSee Results	110	0.11
Drip	109	0.11
Zeta Marketing Platform	109	0.11
Nosto	107	0.11
Angulartics	107	0.11
SecuredVisit	107	0.11
Acoustic Campaign	106	0.11
Northbeam	104	0.1
Talkdesk	104	0.1
Google Content Experiments	103	0.1
Rebuy	102	0.1
Adobe CQ Analytics	102	0.1
Blue	101	0.1
ipstack	101	0.1
Dun and Brandstreet Visitor Intelligence	101	0.1
Coremetrics	101	0.1
BloomReach	101	0.1
ShinyStat	100	0.1
Sumo	100	0.1
trueAnthem	100	0.1
EveryAction	99	0.1
Blackbaud Raisers Edge	99	0.1
Graduway	99	0.1
Omnisend	98	0.1
Mieruca	98	0.1
PriceSpider	98	0.1
ClickFunnels	97	0.1
Automizely	97	0.1
Optimizely Recommendations	97	0.1
Webtrekk	97	0.1
AdTriba	95	0.1
eXTReMe Tracking	94	0.09
Seismic	94	0.09
Bold Commerce	93	0.09
Marin Software	93	0.09
Acint	92	0.09
DataXu	92	0.09
Lunio	92	0.09
OptiMonk	91	0.09
Zoho CRM	91	0.09
Benchmark	91	0.09
ClickDimensions	91	0.09
ClickTale	91	0.09
Varify	91	0.09
Smartech	91	0.09
Gladly	91	0.09
iPerceptions	89	0.09
InsightExpress	89	0.09
Albacross	87	0.09
ChurnZero	87	0.09
Iterable	86	0.09
Opinary	85	0.08
Folloze	85	0.08
Lead Forensics	84	0.08
KISSmetrics	84	0.08
Tatari	84	0.08
Loop Returns	82	0.08
BlueCore	82	0.08
ProLayers LeadConnector	81	0.08
MailMunch	81	0.08
Mather Economics	81	0.08
TeaLeaf	80	0.08
Revolver Maps	79	0.08
Probely	79	0.08
Incident.io	79	0.08
Certona	78	0.08
ConnectWise	77	0.08
Unbxd	77	0.08
HotLog	76	0.08
Woopra	76	0.08
Kochava	75	0.08
GrowSumo	75	0.08
Flocktory	75	0.08
Adscale	74	0.07
Freshmarketer	74	0.07
AD EBis	74	0.07
Eulerian	74	0.07
Visitor Analytics	73	0.07
Split	73	0.07
aWeber	72	0.07
Stape	72	0.07
Throtle	72	0.07
Hyros	71	0.07
Vision Critical	71	0.07
ActiveProspect	70	0.07
Dinamize	70	0.07
SharpSpring	70	0.07
Loggly	70	0.07
CreatorIQ	70	0.07
Secomapp	69	0.07
Facebook Tag API	69	0.07
StatusCake	69	0.07
Terminus	69	0.07
GoKwik	68	0.07
HockeyStack	68	0.07
OmniConvert	68	0.07
Act-On	67	0.07
TUNE	67	0.07
Maileon	66	0.07
Supercounters	66	0.07
SiteSpect	66	0.07
Factors.ai	66	0.07
Retail Rocket	65	0.06
Content Insights	65	0.06
Exit Bee	64	0.06
minFraud MaxMind	64	0.06
Salsify	64	0.06
OpinionLab	64	0.06
Freshpaint	63	0.06
Resonate	62	0.06
Qualifio	62	0.06
Tolstoy	61	0.06
Qualia	61	0.06
Heatmap IT	61	0.06
HetrixTools	61	0.06
Crowdriff	61	0.06
Google Flights Conversion Tracking	61	0.06
Actirise	61	0.06
Infusionsoft	60	0.06
Site Meter	60	0.06
Shoplift	60	0.06
FouAnalytics	60	0.06
Optimove	59	0.06
Leadfamly	59	0.06
Blue Triangle Tech	59	0.06
Gleam	58	0.06
Simon Data	58	0.06
Rtoaster	58	0.06
Instantly	57	0.06
Metorik	57	0.06
Get Koala	57	0.06
LiveSession	57	0.06
Macromill	57	0.06
Visual IQ	57	0.06
Zipy	56	0.06
Recruitics	56	0.06
Wysistat	56	0.06
Doppler	55	0.06
Wootric	55	0.06
Yellzz	55	0.06
GoSquared	54	0.05
Simprosys	53	0.05
Analytics Insights for WordPress	53	0.05
NeonCRM	53	0.05
Beusable	53	0.05
Conversant Media	53	0.05
Mailganer	53	0.05
GA Connector	53	0.05
PageFly	52	0.05
Acquia Lift	52	0.05
360	51	0.05
Zaius	51	0.05
Insightera	51	0.05
Crimson Hexagon	50	0.05
CleverReach	50	0.05
Black Crow AI	50	0.05