Analytics Usage Distribution in the Top 100k Sites

Distribution for websites using Analytics technologies

Top In Analytics Usage Distribution in the Top 100k Sites

Technology	Websites	%
Google Analytics	62,526	62.53
Global Site Tag	56,013	56.01
Facebook Pixel	23,452	23.45
Facebook Signal	20,425	20.42
Google Conversion Linker	19,302	19.3
Facebook Domain Insights	18,351	18.35
Facebook Conversion Tracking	14,331	14.33
Hotjar	12,603	12.6
New Relic	10,936	10.94
Google Optimize 360	10,387	10.39
LinkedIn Insights	10,030	10.03
Bing Universal Event Tracking	9,504	9.5
Google Conversion Tracking	8,636	8.64
Fastly	8,460	8.46
Microsoft Clarity	6,810	6.81
Twitter Website Universal Tag	6,706	6.71
TikTok Conversion Tracking Pixel	6,235	6.24
Cloudflare Insights	6,044	6.04
Cloudflare Web Analytics	5,639	5.64
Twitter Conversion Tracking	5,615	5.62
DoubleClick Floodlight	5,358	5.36
Yandex Metrika	5,129	5.13
comScore	4,968	4.97
Lotame Crowd Control	4,767	4.77
Hubspot	4,738	4.74
Omniture SiteCatalyst	4,724	4.72
Yahoo Web Analytics	4,512	4.51
Rapleaf	4,451	4.45
Matomo	4,399	4.4
Adobe Dynamic Tag Management	4,352	4.35
Adobe Marketing Cloud	4,244	4.24
Quantcast Measurement	4,224	4.22
Cloudflare Rocket Loader	3,700	3.7
Adobe Analytics	3,694	3.69
LiveRamp	3,280	3.28
Google Analytics IP Anonymization	3,142	3.14
Salesforce	3,010	3.01
CrazyEgg	2,911	2.91
Pinterest Conversion Tracking	2,748	2.75
Akamai mPulse	2,728	2.73
Segment	2,716	2.72
Snowplow	2,638	2.64
Funding Choices	2,633	2.63
Everest Technologies	2,608	2.61
Adobe Launch	2,588	2.59
Twitter Analytics	2,335	2.34
Adobe Experience Platform Identity Service	2,285	2.28
Amplitude	2,282	2.28
Yahoo Dot	2,275	2.28
Azure Monitor	2,197	2.2
Reddit Conversion Tracking	2,131	2.13
FullStory	2,126	2.13
Marketo	2,076	2.08
Optimizely	2,024	2.02
Pardot	1,916	1.92
MediaMath	1,900	1.9
Salesforce Audience Studio	1,890	1.89
Chartbeat	1,800	1.8
KnowBe4	1,762	1.76
Mixpanel	1,680	1.68
Microsoft Application Insights	1,674	1.67
Baidu Analytics	1,664	1.66
Visual Website Optimizer	1,635	1.64
Tynt Tracer	1,602	1.6
Dotomi	1,530	1.53
Microsoft Azure Monitor	1,442	1.44
Omniture Adobe Test and Target	1,350	1.35
Trustpilot	1,311	1.31
Supership	1,308	1.31
Report URI	1,303	1.3
Moat	1,245	1.24
Datadog	1,238	1.24
6sense	1,212	1.21
Parse.ly	1,184	1.18
Active Campaign	1,168	1.17
ZoomInfo	1,136	1.14
33 Across	1,136	1.14
Pendo	1,135	1.14
Pingdom RUM	1,087	1.09
Heap	1,085	1.08
Confiant	1,074	1.07
Mouseflow	1,011	1.01
Google Analytics with Ad Tracking	999	1
MailerLite	979	0.98
Dynatrace	971	0.97
Gemius	962	0.96
Gemius PL	935	0.94
Branch	930	0.93
AppsFlyer	930	0.93
loader.io	928	0.93
StatCounter	892	0.89
Adobe Experience Platform Launch	885	0.88
Histats	869	0.87
Alexa Metrics	867	0.87
Alexa Certified Site Metrics	852	0.85
Klaviyo	825	0.82
Eloqua	824	0.82
Grafana	819	0.82
Nielsen	756	0.76
RudderStack	755	0.76
Adjust	740	0.74
Content Square	739	0.74
BlueConic	738	0.74
Bazaarvoice	728	0.73
Digital Window	722	0.72
Demandbase	716	0.72
G2 Conversion	669	0.67
Attentive	657	0.66
CQuotient	652	0.65
AppDynamics	650	0.65
Signal	644	0.64
AB Tasty	643	0.64
CNZZ	632	0.63
UptimeRobot	624	0.62
PostHog	612	0.61
Visual Studio Tracking	606	0.61
iGoDigital	604	0.6
Lucky Orange	601	0.6
Amazon Advertising Sizmek Ad Suite	598	0.6
ProfitWell	593	0.59
Clearbit	584	0.58
Matomo Tag Manager	578	0.58
accessiBe	519	0.52
Plausible Analytics	513	0.51
AT Internet	488	0.49
Salesforce Interaction Studio	484	0.48
Bizible	479	0.48
SendPulse	478	0.48
Yahoo Tag Manager	478	0.48
Braze	478	0.48
Treasure Data	471	0.47
Leadfeeder	469	0.47
Usabilla	461	0.46
Bombora	460	0.46
Salesforce Marketing Cloud Personalisation	459	0.46
Salesforce Web to Lead	455	0.46
WebTrends	453	0.45
Clicky	441	0.44
Fathom Analytics	440	0.44
Claritas	432	0.43
Capterra	429	0.43
Mautic	425	0.43
Quantum Metric	415	0.42
OpenTelemetry	407	0.41
TeaLeaf	406	0.41
Ravelin	405	0.4
Dynamic Yield	402	0.4
Rambler	399	0.4
Insider	395	0.4
Inspectlet	390	0.39
SpeedCurve	387	0.39
Smartlook	382	0.38
Honeybadger	379	0.38
Kenshoo	377	0.38
SalesLoft	376	0.38
whos.amung.us	373	0.37
TradeDoubler	365	0.36
DataXu	365	0.36
ThreatMetrix	351	0.35
LiveInternet	344	0.34
Digioh	344	0.34
Piwik PRO	340	0.34
Customer.io	331	0.33
Pmetrics	328	0.33
Nakanohito	327	0.33
Ahoy	324	0.32
Navegg	324	0.32
Findify	323	0.32
Monetate	306	0.31
Naver Analytics	304	0.3
Loggly	303	0.3
PayPal Marketing Solutions	302	0.3
Survicate	302	0.3
Akamai Page Integrity Manager	301	0.3
Zaraz	299	0.3
Instana	299	0.3
dotdigital Engagement Cloud	298	0.3
ScarabResearch	294	0.29
DotMetrics	291	0.29
Riskified	284	0.28
Sift Science	281	0.28
WP Advanced Ads	279	0.28
LaunchDarkly	271	0.27
CleverTap	271	0.27
Google Call Conversion Tracking	270	0.27
Commanders Act	252	0.25
AudioEye	250	0.25
Sumo	250	0.25
Mindbox	249	0.25
Stackify	248	0.25
Qubit	248	0.25
Plotly	244	0.24
TVSquared	238	0.24
Innocraft Cloud	236	0.24
Convert	235	0.24
Monsido	230	0.23
Curalate	225	0.22
Zoho PageSense	221	0.22
Keywee	220	0.22
Sqreen	219	0.22
Flag Counter	217	0.22
OwnerIQ	217	0.22
Efficient Frontier	216	0.22
Karte	215	0.22
Yottaa	211	0.21
iovation	210	0.21
UpSellit	205	0.2
Forter	204	0.2
WizRocket	204	0.2
Qualified	203	0.2
MoEngage	197	0.2
IO Technologies	196	0.2
US Gov Digital Analytics Program	196	0.2
FouAnalytics	195	0.19
Google AMP Client ID	194	0.19
OnThe IO	192	0.19
ClickTale	190	0.19
Shareaholic	189	0.19
mParticle	188	0.19
Decibel Insight	187	0.19
Mather Economics	187	0.19
Listrak	186	0.19
Infoline	186	0.19
Exponea	184	0.18
eSputnik	183	0.18
Kameleoon	182	0.18
Userpilot	179	0.18
Metricool	178	0.18
4Cite	178	0.18
SecuredVisit	177	0.18
Netcore	173	0.17
ConvertKit	172	0.17
ForeSee Results	172	0.17
Partnerize	170	0.17
Emarsys eMarketing Suite	170	0.17
Tapfiliate	168	0.17
51.la	166	0.17
BrightEdge	165	0.16
Crimson Hexagon	164	0.16
Webtrekk	164	0.16
Maxymiser	162	0.16
Google Analyticator	159	0.16
AD EBis	159	0.16
Agora	157	0.16
ShieldSquare	157	0.16
SessionCam	156	0.16
Cedexis	156	0.16
Zeta Marketing Platform	154	0.15
trueAnthem	154	0.15
Fingerprint Pro	153	0.15
SALESmanago	153	0.15
Boomtrain	153	0.15
Raygun	152	0.15
Marin Software	152	0.15
InsightExpress	152	0.15
SaleCycle	152	0.15
Mutiny	152	0.15
Lytics	150	0.15
GlassBox	149	0.15
PartnerStack	148	0.15
Acoustic Campaign	148	0.15
Drip	145	0.14
Feathr	145	0.14
Ptengine	144	0.14
ipstack	142	0.14
SpyCloud	141	0.14
Roistat	140	0.14
Mieruca	140	0.14
Angulartics	140	0.14
Terminus	140	0.14
BloomReach	140	0.14
Sprig	139	0.14
Hitwebcounter	138	0.14
Blue	138	0.14
Kwai Conversion Tracking	137	0.14
FirstPromoter	133	0.13
Aptrinsic	132	0.13
BlueCore	132	0.13
Keen IO	131	0.13
Netcore Cloud	131	0.13
userTrack	130	0.13
Coremetrics	129	0.13
PathFactory	129	0.13
Lead Forensics	128	0.13
Adscale	128	0.13
emBlue	126	0.13
Gainsight	125	0.12
Clarivate	125	0.12
ETracker	124	0.12
Certona	124	0.12
Google Content Experiments	123	0.12
Dun and Brandstreet Visitor Intelligence	123	0.12
Site24x7	122	0.12
KISSmetrics	121	0.12
Oktopost	121	0.12
Heatmap IT	120	0.12
Smartech	119	0.12
Statsig	118	0.12
Tatari	118	0.12
Bold Commerce	117	0.12
Gaug.es	114	0.11
EX.CO	112	0.11
Poptin	110	0.11
Elevar	109	0.11
PriceSpider	109	0.11
Freshworks CRM	108	0.11
Pipedrive	108	0.11
Nosto	108	0.11
Umami	107	0.11
Microsoft Dynamics 365 Marketing	107	0.11
Usablenet	107	0.11
OneAll	104	0.1
Zeotap	104	0.1
Opinary	104	0.1
Woopra	103	0.1
ShinyStat	101	0.1
GRIN	101	0.1
eXTReMe Tracking	99	0.1
Flocktory	98	0.1
ClickDimensions	97	0.1
Adobe CQ Analytics	97	0.1
Act-On	96	0.1
GrowSumo	95	0.1
Clustr Maps	94	0.09
Omnisend	93	0.09
MailMunch	93	0.09
PicReel	93	0.09
Supercounters	93	0.09
AdTriba	93	0.09
Infonline	93	0.09
SteelHouse	92	0.09
Foresee Answers Cloud	91	0.09
Visual IQ	90	0.09
UserGuiding	88	0.09
EveryAction	88	0.09
Resonate	88	0.09
OptiMonk	87	0.09
Ortto	87	0.09
Albacross	86	0.09
Netmining	86	0.09
Graduway	86	0.09
Effective Measure	86	0.09
Conga	86	0.09
Arkose Labs	86	0.09
Namogoo	86	0.09
Flipp	86	0.09
Solvvy	86	0.09
Eulerian	85	0.08
Catchpoint	85	0.08
Wootric	84	0.08
Qualia	84	0.08
Northbeam	84	0.08
Visitor Analytics	83	0.08
iPerceptions	83	0.08
Blue Triangle Tech	83	0.08
HotLog	82	0.08
Split	81	0.08
Dreamdata	81	0.08
Amazon CloudWatch RUM	81	0.08
Acint	80	0.08
CallTrackingMetrics	80	0.08
SiteSpect	80	0.08
Macromill	79	0.08
aWeber	78	0.08
SharpSpring	78	0.08
Freshpaint	78	0.08
Optimizely Recommendations	78	0.08
Insightera	78	0.08
OpinionLab	78	0.08
Secomapp	77	0.08
Retail Rocket	77	0.08
minFraud MaxMind	77	0.08
Foleon	77	0.08
AirPR	77	0.08
Feedify	76	0.08
Fireblade	76	0.08
Exit Bee	76	0.08
Analytics Insights for WordPress	75	0.08
Zarget	74	0.07
KickFire	74	0.07
Revolver Maps	73	0.07
GoSquared	73	0.07
indigitall	73	0.07
Intellimize	73	0.07
Kochava	72	0.07
Recruitics	71	0.07
Smart Leads Inc	71	0.07
Gladly	70	0.07
Oribi Analytics	69	0.07
Simon Data	69	0.07
ChurnZero	66	0.07
Yellzz	65	0.06
Rokt	65	0.06
Folloze	65	0.06
Selligent	64	0.06
Infusionsoft	63	0.06
Freshmarketer	63	0.06
Black Crow AI	63	0.06
Iterable	63	0.06
Openstat	62	0.06
Accertify	62	0.06
Site Meter	61	0.06
HERO	61	0.06
CARBON AI	61	0.06
Automizely	60	0.06
Zoho CRM	60	0.06
GA Connector	60	0.06
IgnitionOne	60	0.06
ChannelAdvisor	60	0.06
SmarterHQ	60	0.06
StatusCake	59	0.06
Blueshift	59	0.06
360	58	0.06
PageFly	58	0.06
ConnectWise	58	0.06
Optimove	58	0.06
Segmentify	58	0.06
UserZoom	57	0.06
Freshsales	56	0.06
Gleam	56	0.06
Yieldify	56	0.06
DMD	56	0.06
Acquia Lift	56	0.06
Rtoaster	56	0.06
Rebuy	55	0.06
HetrixTools	55	0.06
Facebook Tag API	55	0.06
IpMeta	55	0.06
LiveSession	55	0.06
ClickFunnels	54	0.05
Doppler	54	0.05
Cloud Technologies	54	0.05
Barracuda Web App Firewall	54	0.05
LaunchMetrics	54	0.05
Unbxd	54	0.05
Toast	53	0.05
Popmechanic	53	0.05
Linx Impulse	52	0.05
Xtremepush	52	0.05
Urchin 5	51	0.05
LiveTex	51	0.05
Cross Pixel Media	51	0.05
Triblio	51	0.05
Seismic	51	0.05
RD Station	50	0.05
MadKudu	50	0.05
Linx Retail	50	0.05
LeadLander	50	0.05
Wysistat	50	0.05
Leadfamly	50	0.05
Datastream	50	0.05
CreatorIQ	50	0.05
Reflektion	50	0.05
Clearsale	49	0.05
SpyLog	49	0.05
TUNE	49	0.05
Highspot	49	0.05
Hyros	48	0.05