Analytics Usage Distribution in the Top 100k Sites

Distribution for websites using Analytics technologies

Top In Analytics Usage Distribution in the Top 100k Sites
Technology Websites %
Google Analytics 62,526 62.53
Global Site Tag 56,013 56.01
Facebook Pixel 23,452 23.45
Facebook Signal 20,425 20.42
Google Conversion Linker 19,302 19.3
Facebook Domain Insights 18,351 18.35
Facebook Conversion Tracking 14,331 14.33
Hotjar 12,603 12.6
New Relic 10,936 10.94
Google Optimize 360 10,387 10.39
LinkedIn Insights 10,030 10.03
Bing Universal Event Tracking 9,504 9.5
Google Conversion Tracking 8,636 8.64
Fastly 8,460 8.46
Microsoft Clarity 6,810 6.81
Twitter Website Universal Tag 6,706 6.71
TikTok Conversion Tracking Pixel 6,235 6.24
Cloudflare Insights 6,044 6.04
Cloudflare Web Analytics 5,639 5.64
Twitter Conversion Tracking 5,615 5.62
DoubleClick Floodlight 5,358 5.36
Yandex Metrika 5,129 5.13
comScore 4,968 4.97
Lotame Crowd Control 4,767 4.77
Hubspot 4,738 4.74
Omniture SiteCatalyst 4,724 4.72
Yahoo Web Analytics 4,512 4.51
Rapleaf 4,451 4.45
Matomo 4,399 4.4
Adobe Dynamic Tag Management 4,352 4.35
Adobe Marketing Cloud 4,244 4.24
Quantcast Measurement 4,224 4.22
Cloudflare Rocket Loader 3,700 3.7
Adobe Analytics 3,694 3.69
LiveRamp 3,280 3.28
Google Analytics IP Anonymization 3,142 3.14
Salesforce 3,010 3.01
CrazyEgg 2,911 2.91
Pinterest Conversion Tracking 2,748 2.75
Akamai mPulse 2,728 2.73
Segment 2,716 2.72
Snowplow 2,638 2.64
Funding Choices 2,633 2.63
Everest Technologies 2,608 2.61
Adobe Launch 2,588 2.59
Twitter Analytics 2,335 2.34
Adobe Experience Platform Identity Service 2,285 2.28
Amplitude 2,282 2.28
Yahoo Dot 2,275 2.28
Azure Monitor 2,197 2.2
Reddit Conversion Tracking 2,131 2.13
FullStory 2,126 2.13
Marketo 2,076 2.08
Optimizely 2,024 2.02
Pardot 1,916 1.92
MediaMath 1,900 1.9
Salesforce Audience Studio 1,890 1.89
Chartbeat 1,800 1.8
KnowBe4 1,762 1.76
Mixpanel 1,680 1.68
Microsoft Application Insights 1,674 1.67
Baidu Analytics 1,664 1.66
Visual Website Optimizer 1,635 1.64
Tynt Tracer 1,602 1.6
Dotomi 1,530 1.53
Microsoft Azure Monitor 1,442 1.44
Omniture Adobe Test and Target 1,350 1.35
Trustpilot 1,311 1.31
Supership 1,308 1.31
Report URI 1,303 1.3
Moat 1,245 1.24
Datadog 1,238 1.24
6sense 1,212 1.21
Parse.ly 1,184 1.18
Active Campaign 1,168 1.17
ZoomInfo 1,136 1.14
33 Across 1,136 1.14
Pendo 1,135 1.14
Pingdom RUM 1,087 1.09
Heap 1,085 1.08
Confiant 1,074 1.07
Mouseflow 1,011 1.01
Google Analytics with Ad Tracking 999 1
MailerLite 979 0.98
Dynatrace 971 0.97
Gemius 962 0.96
Gemius PL 935 0.94
Branch 930 0.93
AppsFlyer 930 0.93
loader.io 928 0.93
StatCounter 892 0.89
Adobe Experience Platform Launch 885 0.88
Histats 869 0.87
Alexa Metrics 867 0.87
Alexa Certified Site Metrics 852 0.85
Klaviyo 825 0.82
Eloqua 824 0.82
Grafana 819 0.82
Nielsen 756 0.76
RudderStack 755 0.76
Adjust 740 0.74
Content Square 739 0.74
BlueConic 738 0.74
Bazaarvoice 728 0.73
Digital Window 722 0.72
Demandbase 716 0.72
G2 Conversion 669 0.67
Attentive 657 0.66
CQuotient 652 0.65
AppDynamics 650 0.65
Signal 644 0.64
AB Tasty 643 0.64
CNZZ 632 0.63
UptimeRobot 624 0.62
PostHog 612 0.61
Visual Studio Tracking 606 0.61
iGoDigital 604 0.6
Lucky Orange 601 0.6
Amazon Advertising Sizmek Ad Suite 598 0.6
ProfitWell 593 0.59
Clearbit 584 0.58
Matomo Tag Manager 578 0.58
accessiBe 519 0.52
Plausible Analytics 513 0.51
AT Internet 488 0.49
Salesforce Interaction Studio 484 0.48
Bizible 479 0.48
SendPulse 478 0.48
Yahoo Tag Manager 478 0.48
Braze 478 0.48
Treasure Data 471 0.47
Leadfeeder 469 0.47
Usabilla 461 0.46
Bombora 460 0.46
Salesforce Marketing Cloud Personalisation 459 0.46
Salesforce Web to Lead 455 0.46
WebTrends 453 0.45
Clicky 441 0.44
Fathom Analytics 440 0.44
Claritas 432 0.43
Capterra 429 0.43
Mautic 425 0.43
Quantum Metric 415 0.42
OpenTelemetry 407 0.41
TeaLeaf 406 0.41
Ravelin 405 0.4
Dynamic Yield 402 0.4
Rambler 399 0.4
Insider 395 0.4
Inspectlet 390 0.39
SpeedCurve 387 0.39
Smartlook 382 0.38
Honeybadger 379 0.38
Kenshoo 377 0.38
SalesLoft 376 0.38
whos.amung.us 373 0.37
TradeDoubler 365 0.36
DataXu 365 0.36
ThreatMetrix 351 0.35
LiveInternet 344 0.34
Digioh 344 0.34
Piwik PRO 340 0.34
Customer.io 331 0.33
Pmetrics 328 0.33
Nakanohito 327 0.33
Ahoy 324 0.32
Navegg 324 0.32
Findify 323 0.32
Monetate 306 0.31
Naver Analytics 304 0.3
Loggly 303 0.3
PayPal Marketing Solutions 302 0.3
Survicate 302 0.3
Akamai Page Integrity Manager 301 0.3
Zaraz 299 0.3
Instana 299 0.3
dotdigital Engagement Cloud 298 0.3
ScarabResearch 294 0.29
DotMetrics 291 0.29
Riskified 284 0.28
Sift Science 281 0.28
WP Advanced Ads 279 0.28
LaunchDarkly 271 0.27
CleverTap 271 0.27
Google Call Conversion Tracking 270 0.27
Commanders Act 252 0.25
AudioEye 250 0.25
Sumo 250 0.25
Mindbox 249 0.25
Stackify 248 0.25
Qubit 248 0.25
Plotly 244 0.24
TVSquared 238 0.24
Innocraft Cloud 236 0.24
Convert 235 0.24
Monsido 230 0.23
Curalate 225 0.22
Zoho PageSense 221 0.22
Keywee 220 0.22
Sqreen 219 0.22
Flag Counter 217 0.22
OwnerIQ 217 0.22
Efficient Frontier 216 0.22
Karte 215 0.22
Yottaa 211 0.21
iovation 210 0.21
UpSellit 205 0.2
Forter 204 0.2
WizRocket 204 0.2
Qualified 203 0.2
MoEngage 197 0.2
IO Technologies 196 0.2
US Gov Digital Analytics Program 196 0.2
FouAnalytics 195 0.19
Google AMP Client ID 194 0.19
OnThe IO 192 0.19
ClickTale 190 0.19
Shareaholic 189 0.19
mParticle 188 0.19
Decibel Insight 187 0.19
Mather Economics 187 0.19
Listrak 186 0.19
Infoline 186 0.19
Exponea 184 0.18
eSputnik 183 0.18
Kameleoon 182 0.18
Userpilot 179 0.18
Metricool 178 0.18
4Cite 178 0.18
SecuredVisit 177 0.18
Netcore 173 0.17
ConvertKit 172 0.17
ForeSee Results 172 0.17
Partnerize 170 0.17
Emarsys eMarketing Suite 170 0.17
Tapfiliate 168 0.17
51.la 166 0.17
BrightEdge 165 0.16
Crimson Hexagon 164 0.16
Webtrekk 164 0.16
Maxymiser 162 0.16
Google Analyticator 159 0.16
AD EBis 159 0.16
Agora 157 0.16
ShieldSquare 157 0.16
SessionCam 156 0.16
Cedexis 156 0.16
Zeta Marketing Platform 154 0.15
trueAnthem 154 0.15
Fingerprint Pro 153 0.15
SALESmanago 153 0.15
Boomtrain 153 0.15
Raygun 152 0.15
Marin Software 152 0.15
InsightExpress 152 0.15
SaleCycle 152 0.15
Mutiny 152 0.15
Lytics 150 0.15
GlassBox 149 0.15
PartnerStack 148 0.15
Acoustic Campaign 148 0.15
Drip 145 0.14
Feathr 145 0.14
Ptengine 144 0.14
ipstack 142 0.14
SpyCloud 141 0.14
Roistat 140 0.14
Mieruca 140 0.14
Angulartics 140 0.14
Terminus 140 0.14
BloomReach 140 0.14
Sprig 139 0.14
Hitwebcounter 138 0.14
Blue 138 0.14
Kwai Conversion Tracking 137 0.14
FirstPromoter 133 0.13
Aptrinsic 132 0.13
BlueCore 132 0.13
Keen IO 131 0.13
Netcore Cloud 131 0.13
userTrack 130 0.13
Coremetrics 129 0.13
PathFactory 129 0.13
Lead Forensics 128 0.13
Adscale 128 0.13
emBlue 126 0.13
Gainsight 125 0.12
Clarivate 125 0.12
ETracker 124 0.12
Certona 124 0.12
Google Content Experiments 123 0.12
Dun and Brandstreet Visitor Intelligence 123 0.12
Site24x7 122 0.12
KISSmetrics 121 0.12
Oktopost 121 0.12
Heatmap IT 120 0.12
Smartech 119 0.12
Statsig 118 0.12
Tatari 118 0.12
Bold Commerce 117 0.12
Gaug.es 114 0.11
EX.CO 112 0.11
Poptin 110 0.11
Elevar 109 0.11
PriceSpider 109 0.11
Freshworks CRM 108 0.11
Pipedrive 108 0.11
Nosto 108 0.11
Umami 107 0.11
Microsoft Dynamics 365 Marketing 107 0.11
Usablenet 107 0.11
OneAll 104 0.1
Zeotap 104 0.1
Opinary 104 0.1
Woopra 103 0.1
ShinyStat 101 0.1
GRIN 101 0.1
eXTReMe Tracking 99 0.1
Flocktory 98 0.1
ClickDimensions 97 0.1
Adobe CQ Analytics 97 0.1
Act-On 96 0.1
GrowSumo 95 0.1
Clustr Maps 94 0.09
Omnisend 93 0.09
MailMunch 93 0.09
PicReel 93 0.09
Supercounters 93 0.09
AdTriba 93 0.09
Infonline 93 0.09
SteelHouse 92 0.09
Foresee Answers Cloud 91 0.09
Visual IQ 90 0.09
UserGuiding 88 0.09
EveryAction 88 0.09
Resonate 88 0.09
OptiMonk 87 0.09
Ortto 87 0.09
Albacross 86 0.09
Netmining 86 0.09
Graduway 86 0.09
Effective Measure 86 0.09
Conga 86 0.09
Arkose Labs 86 0.09
Namogoo 86 0.09
Flipp 86 0.09
Solvvy 86 0.09
Eulerian 85 0.08
Catchpoint 85 0.08
Wootric 84 0.08
Qualia 84 0.08
Northbeam 84 0.08
Visitor Analytics 83 0.08
iPerceptions 83 0.08
Blue Triangle Tech 83 0.08
HotLog 82 0.08
Split 81 0.08
Dreamdata 81 0.08
Amazon CloudWatch RUM 81 0.08
Acint 80 0.08
CallTrackingMetrics 80 0.08
SiteSpect 80 0.08
Macromill 79 0.08
aWeber 78 0.08
SharpSpring 78 0.08
Freshpaint 78 0.08
Optimizely Recommendations 78 0.08
Insightera 78 0.08
OpinionLab 78 0.08
Secomapp 77 0.08
Retail Rocket 77 0.08
minFraud MaxMind 77 0.08
Foleon 77 0.08
AirPR 77 0.08
Feedify 76 0.08
Fireblade 76 0.08
Exit Bee 76 0.08
Analytics Insights for WordPress 75 0.08
Zarget 74 0.07
KickFire 74 0.07
Revolver Maps 73 0.07
GoSquared 73 0.07
indigitall 73 0.07
Intellimize 73 0.07
Kochava 72 0.07
Recruitics 71 0.07
Smart Leads Inc 71 0.07
Gladly 70 0.07
Oribi Analytics 69 0.07
Simon Data 69 0.07
ChurnZero 66 0.07
Yellzz 65 0.06
Rokt 65 0.06
Folloze 65 0.06
Selligent 64 0.06
Infusionsoft 63 0.06
Freshmarketer 63 0.06
Black Crow AI 63 0.06
Iterable 63 0.06
Openstat 62 0.06
Accertify 62 0.06
Site Meter 61 0.06
HERO 61 0.06
CARBON AI 61 0.06
Automizely 60 0.06
Zoho CRM 60 0.06
GA Connector 60 0.06
IgnitionOne 60 0.06
ChannelAdvisor 60 0.06
SmarterHQ 60 0.06
StatusCake 59 0.06
Blueshift 59 0.06
360 58 0.06
PageFly 58 0.06
ConnectWise 58 0.06
Optimove 58 0.06
Segmentify 58 0.06
UserZoom 57 0.06
Freshsales 56 0.06
Gleam 56 0.06
Yieldify 56 0.06
DMD 56 0.06
Acquia Lift 56 0.06
Rtoaster 56 0.06
Rebuy 55 0.06
HetrixTools 55 0.06
Facebook Tag API 55 0.06
IpMeta 55 0.06
LiveSession 55 0.06
ClickFunnels 54 0.05
Doppler 54 0.05
Cloud Technologies 54 0.05
Barracuda Web App Firewall 54 0.05
LaunchMetrics 54 0.05
Unbxd 54 0.05
Toast 53 0.05
Popmechanic 53 0.05
Linx Impulse 52 0.05
Xtremepush 52 0.05
Urchin 5 51 0.05
LiveTex 51 0.05
Cross Pixel Media 51 0.05
Triblio 51 0.05
Seismic 51 0.05
RD Station 50 0.05
MadKudu 50 0.05
Linx Retail 50 0.05
LeadLander 50 0.05
Wysistat 50 0.05
Leadfamly 50 0.05
Datastream 50 0.05
CreatorIQ 50 0.05
Reflektion 50 0.05
Clearsale 49 0.05
SpyLog 49 0.05
TUNE 49 0.05
Highspot 49 0.05
Hyros 48 0.05

574,525 Detections

of Analytics and Tracking in the Top 100k Sites. Last updated 12th Sep 2023.

Google Analytics Google Analytics is currently the most popular technology in this category.

Top 1m
Top 1,000,000 sites by traffic
3,320,638
Top 100k
Top 100,000 sites by traffic
574,525
Top 10k
Top 10,000 sites by traffic
77,145
Entire Internet
125,791,199
United States
41,626,937
United Kingdom
5,233,967
Russia
5,367,343
Brazil
3,924,503
Germany
2,996,571
Netherlands
2,388,125
Japan
2,087,282
France
2,309,583
Australia
2,397,860
Italy
2,187,235
Canada
2,039,477
India
1,816,380
China
2,170,360
Spain
1,442,473
Poland
1,294,497
.co
1,189,661
CH Switzerland
801,761
CZ Czech Republic
676,804
BE Belgium
711,083
SE Sweden
638,604
MX Mexico
603,418
TR Turkey
556,058
VN Vietnam
578,483
IO .io
626,083
DK Denmark
517,716
AR Argentina
455,849
HU Hungary
457,692
ZA South Africa
474,395
UA Ukraine
404,258
AT Austria
395,909
KR South Korea
453,844
RO Romania
395,856
NZ New Zealand
413,684
GR Greece
385,360
ID Indonesia
391,693
IL Israel
338,216
PT Portugal
322,722
CL Chile
319,736
FI Finland
315,924
TW Taiwan
285,138
NO Norway
299,457
SK Slovakia
253,239
ME .me
267,588
IE Ireland
229,895
MY Malaysia
243,624
SG Singapore
208,750
TH Thailand
177,625
CC Cocos Islands
204,031
AE UAE
168,866
HK Hong Kong
147,005
LT Lithuania
146,108
BG Bulgaria
138,503
PK Pakistan
109,342
IR Iran
87,020
RS Serbia
94,780
SI Slovenia
97,102
EE Estonia
97,392
HR Croatia
89,401
PE Peru
92,515
AI Anguilla
97,894
PH Philippines
84,413
TV .tv
83,351
BY Belarus
88,878
LV Latvia
81,686
KZ Kazakhstan
82,238
NG Nigeria
71,685
MA Morocco
62,717
SA Saudi Arabia
55,930
LU Luxembourg
48,829
UY Uruguay
46,236
BD Bangladesh
43,881
KE Kenya
47,214
EC Ecuador
45,881
LK Sri Lanka
34,809
NU Niue
36,369
IS Iceland
34,198
PW Palau
35,758
NP Nepal
31,521
MT Malta
26,971
GE Georgia
29,261
CR Costa Rica
27,081
EG Egypt
25,651
TN Tunisia
24,184
AM Armenia
24,400
MD Moldova
21,344
GG Guernsey
20,477
GT Guatemala
19,806
UZ Uzbekistan
21,445
AZ Azerbaijan
18,574
DO Dominican Republic
17,946
MK Macedonia
17,584
RE Reunion
18,552
CY Cyprus
16,989
VE Venezuela
15,706
PY Paraguay
15,343
AL Albania
14,596
PA Panama
13,962
QA Qatar
14,522
PR Puerto Rico
14,714
BA Bosnia and Herzegovina
12,295
WS Samoa
12,439
LB Lebanon
12,808
TO Tonga
10,515
GH Ghana
12,022
SH Saint Helena
12,332
TZ Tanzania
11,074
BO Bolivia
10,721
VC Saint Vincent and the Grenadines
11,308
UG Uganda
9,842
KW Kuwait
9,856
JO Jordan
9,098
LI Liechtenstein
9,726
MU Mauritius
9,010
DZ Algeria
8,310
SO Somalia
9,500
SV El Salvador
7,701
MN Mongolia
7,926
ZW Zimbabwe
7,705
IM Isle of Man
8,613
BS Bahamas
7,302
FM Micronesia
7,421
CM Cameroon
7,875
KH Cambodia
6,574
BZ Belize
6,266
OM Oman
6,388
BH Bahrain
6,420
CX Christmas Island
7,227
KG Kyrgyzstan
6,055
HN Honduras
5,794
NA Namibia
5,536
AF Afghanistan
5,215
GP Guadeloupe
5,646
MM Myanmar
4,870
MQ Martinique
5,185
CI Cote d'Ivoire
4,935
MC Monaco
4,619
SN Senegal
4,648
AD Andorra
4,001
NI Nicaragua
3,890
PS Palestine
3,437
AO Angola
3,753
MV Maldives
3,435
MZ Mozambique
3,174
NC New Caledonia
3,478
ZM Zambia
3,173
AG Antigua and Barbuda
3,143
SC Seychelles
3,014
ET Ethiopia
3,038
JM Jamaica
2,889
KY Cayman Islands
3,095
BW Botswana
3,072
IQ Iraq
2,772
TT Trinidad and Tobago
2,825
RW Rwanda
2,744
FO Faroe Islands
2,910
ST Sao Tome and Principe
3,215
VI United States Virgin Islands
2,933
BM Bermuda
2,736
CD Congo
2,718
MG Madagascar
2,726
GI Gibraltar
1,980
BJ Benin
1,929
ML Mali
2,115
AS American Samoa
1,881
JE Jersey
1,934
MS Montserrat
2,156
FJ Fiji
1,743
TG Togo
1,739
LC Saint Lucia
2,049
TJ Tajikistan
1,757
SR Suriname
1,657
AW Aruba
1,718
BB Barbados
1,565
SM San Marino
1,510
GS South Georgia and the South Sandwich Islands
1,686
GY Guyana
1,330
BF Burkina Faso
1,233
MW Malawi
1,226
HT Haiti
1,124
GL Greenland
1,215
GF French Guiana
1,235
PM Saint Pierre and Miquelon
1,250
PF French Polynesia
1,022
PG Papua New Guinea
944
TC Turks and Caicos Islands
945
BT Bhutan
885
YT Mayotte
1,026
YE Yemen
831
VU Vanuatu
858
CU Cuba
819
SD Sudan
848
VG British Virgin Islands
808
GD Grenada
800
TM Turkmenistan
648
SX Sint Maarten
636
GM Gambia
735
BI Burundi
774
BN Brunei
685
AX Åland Islands
655
LS Lesotho
637
SL Sierra Leone
679
SY Syria
537
GU Guam
589
LY Libya
461
SZ Swaziland
499
MO Macao
393
SB Solomon Islands
550
GA Gabon
499
MR Mauritania
432
LR Liberia
462
DJ Djibouti
480
CK Cook Islands
430
TL East Timor
441
VA Vatican City
248
WF Wallis and Futuna
359
CV Cabo Verde
383
CW Curacao
414
GN Guinea
321
NE Niger
460
MP Northern Mariana Islands
332
KN Saint Kitts and Nevis
247
DM Dominica
264
MH Marshall Islands
128
SJ Svalbard and Jan Mayen
118
LA Lao People's Democratic Republic
176
TD Chad
148
NF Norfolk Island
61
SS South Sudan
67
HM Heard Island and McDonald Islands
70
GW Guinea-Bissau
62
UM United States Minor Outlying Islands
56
KI Kiribati
49
CG Congo
32
FK Falkland Islands
27
BV Bouvet Island
13
NR Nauru
29
AQ Antarctica
26
KM Comoros
13
GQ Equatorial Guinea
13
CF Central African Republic
12
PN Pitcairn
9
BL Saint Barthélemy
10
Analytics and Tracking Categories