Analytics Usage Distribution in the Top 100k Sites

Distribution for websites using Analytics technologies

Top In Analytics Usage Distribution in the Top 100k Sites
Technology Websites %
Google Analytics 60,435 60.44
Global Site Tag 45,539 45.54
Facebook Pixel 23,044 23.04
Facebook Signal 19,557 19.56
Facebook Domain Insights 18,624 18.62
Google Conversion Linker 18,211 18.21
Facebook Conversion Tracking 15,347 15.35
Google Conversion Tracking 14,875 14.88
New Relic 12,630 12.63
Hotjar 12,521 12.52
Google Optimize 360 10,748 10.75
LinkedIn Insights 10,657 10.66
Fastly 8,795 8.8
Bing Universal Event Tracking 8,076 8.08
Twitter Website Universal Tag 7,073 7.07
Yandex Metrika 5,596 5.6
Twitter Conversion Tracking 5,526 5.53
Microsoft Clarity 5,400 5.4
comScore 5,226 5.23
Hubspot 5,115 5.12
Omniture SiteCatalyst 4,917 4.92
DoubleClick Floodlight 4,868 4.87
Cloudflare Insights 4,724 4.72
TikTok Conversion Tracking Pixel 4,499 4.5
Matomo 4,496 4.5
Adobe Dynamic Tag Management 4,423 4.42
Cloudflare Web Analytics 4,258 4.26
Adobe Marketing Cloud 4,226 4.23
Adobe Analytics 4,094 4.09
Quantcast Measurement 3,988 3.99
Google Analytics IP Anonymization 3,933 3.93
Baidu Analytics 3,874 3.87
Mixpanel 3,726 3.73
Yahoo Web Analytics 3,657 3.66
Rapleaf 3,493 3.49
CrazyEgg 3,304 3.3
FullStory 2,917 2.92
Snowplow 2,917 2.92
Segment 2,907 2.91
Salesforce 2,869 2.87
Cloudflare Rocket Loader 2,814 2.81
Adobe Launch 2,795 2.8
Adobe Experience Platform Identity Service 2,768 2.77
Everest Technologies 2,629 2.63
MediaMath 2,585 2.58
Lotame Crowd Control 2,555 2.56
Twitter Analytics 2,519 2.52
LiveRamp 2,466 2.47
Akamai mPulse 2,322 2.32
Pardot 2,257 2.26
Pinterest Conversion Tracking 2,246 2.25
Yahoo Dot 2,211 2.21
Amplitude 2,150 2.15
Marketo 2,086 2.09
Optimizely 2,039 2.04
Chartbeat 1,840 1.84
Microsoft Application Insights 1,817 1.82
KnowBe4 1,642 1.64
Reddit Conversion Tracking 1,640 1.64
Report URI 1,632 1.63
Moat 1,624 1.62
Salesforce Audience Studio 1,622 1.62
Dotomi 1,610 1.61
CNZZ 1,524 1.52
Azure Monitor 1,450 1.45
Visual Website Optimizer 1,362 1.36
Google Analytics with Ad Tracking 1,233 1.23
Pingdom RUM 1,199 1.2
Active Campaign 1,181 1.18
Parse.ly 1,179 1.18
Pendo 1,178 1.18
Omniture Adobe Test and Target 1,158 1.16
Trustpilot 1,154 1.15
Alexa Metrics 1,102 1.1
Alexa Certified Site Metrics 1,095 1.1
StatCounter 1,076 1.08
Heap 1,030 1.03
Eloqua 1,009 1.01
Mouseflow 1,004 1
Datadog 960 0.96
loader.io 953 0.95
OwnerIQ 946 0.95
ZoomInfo 943 0.94
Branch 928 0.93
Grafana 925 0.92
Nielsen 889 0.89
6sense 880 0.88
Microsoft Azure Monitor 876 0.88
Tynt Tracer 875 0.88
Amazon Advertising Sizmek Ad Suite 874 0.87
Dynatrace 867 0.87
33 Across 831 0.83
MailerLite 813 0.81
Klaviyo 806 0.81
Adobe Experience Platform Launch 802 0.8
Gemius 746 0.75
RudderStack 725 0.73
AppsFlyer 721 0.72
Gemius PL 711 0.71
Lucky Orange 681 0.68
Bazaarvoice 677 0.68
AppDynamics 677 0.68
Adjust 671 0.67
UptimeRobot 662 0.66
BlueConic 624 0.62
Demandbase 615 0.62
iGoDigital 575 0.57
Digital Window 568 0.57
SendPulse 548 0.55
AB Tasty 546 0.55
Signal 540 0.54
Rambler 533 0.53
ProfitWell 529 0.53
Clicky 510 0.51
LiveInternet 501 0.5
51.la 500 0.5
Capterra 499 0.5
Attentive 497 0.5
Salesforce Web to Lead 496 0.5
Inspectlet 493 0.49
Kenshoo 491 0.49
Leadfeeder 490 0.49
WebTrends 490 0.49
G2 Conversion 490 0.49
Fathom Analytics 487 0.49
Claritas 483 0.48
Content Square 475 0.48
Sqreen 474 0.47
AT Internet 473 0.47
CQuotient 460 0.46
Histats 456 0.46
Bombora 449 0.45
TeaLeaf 427 0.43
Bizible 404 0.4
Customer.io 392 0.39
Usabilla 387 0.39
Ahoy 382 0.38
Plausible Analytics 381 0.38
Pmetrics 379 0.38
Sift Science 373 0.37
Braze 372 0.37
Dynamic Yield 371 0.37
SpeedCurve 370 0.37
Sumo 363 0.36
Yahoo Tag Manager 360 0.36
Smartlook 359 0.36
Matomo Tag Manager 358 0.36
DataXu 348 0.35
Visual Studio Tracking 343 0.34
Salesforce Interaction Studio 334 0.33
Commanders Act 329 0.33
dotdigital Engagement Cloud 325 0.32
Mautic 324 0.32
Ravelin 316 0.32
Digioh 315 0.32
Quantum Metric 315 0.32
Treasure Data 311 0.31
PostHog 308 0.31
Naver Analytics 306 0.31
Zeotap 304 0.3
SalesLoft 303 0.3
TradeDoubler 302 0.3
Stackify 294 0.29
Google Call Conversion Tracking 293 0.29
Instana 291 0.29
Qubit 289 0.29
Nakanohito 284 0.28
Monetate 281 0.28
Clearbit 278 0.28
Findify 274 0.27
AudioEye 269 0.27
Keywee 269 0.27
Plotly 267 0.27
PayPal Marketing Solutions 245 0.24
Google Analyticator 243 0.24
Flag Counter 242 0.24
Monsido 242 0.24
ConvertKit 237 0.24
Aptrinsic 237 0.24
Survicate 236 0.24
Mindbox 236 0.24
FouAnalytics 233 0.23
Infoline 232 0.23
Visual IQ 231 0.23
BrightEdge 230 0.23
CleverTap 229 0.23
Efficient Frontier 229 0.23
Honeybadger 227 0.23
Innocraft Cloud 225 0.22
DotMetrics 225 0.22
ShinyStat 218 0.22
SessionCam 216 0.22
Facebook Tag API 215 0.22
Insider 215 0.22
Zoho PageSense 212 0.21
Feathr 212 0.21
US Gov Digital Analytics Program 210 0.21
ScarabResearch 209 0.21
Opinary 208 0.21
Keen IO 207 0.21
Shareaholic 207 0.21
IO Technologies 206 0.21
iovation 205 0.2
Curalate 205 0.2
TVSquared 204 0.2
ForeSee Results 204 0.2
ThreatMetrix 203 0.2
Acint 200 0.2
OnThe IO 200 0.2
Yottaa 200 0.2
Drip 199 0.2
InsightExpress 196 0.2
Riskified 196 0.2
UpSellit 193 0.19
Partnerize 192 0.19
Marin Software 190 0.19
ClickTale 189 0.19
Agora 188 0.19
Angulartics 187 0.19
Akamai Page Integrity Manager 187 0.19
Navegg 182 0.18
Exit Bee 182 0.18
Tapfiliate 178 0.18
whos.amung.us 177 0.18
AdTriba 175 0.18
Raygun 173 0.17
Acoustic Campaign 173 0.17
Mather Economics 172 0.17
FirstPromoter 171 0.17
Bold Commerce 170 0.17
KISSmetrics 170 0.17
Zaraz 167 0.17
Clarivate 167 0.17
Roistat 165 0.16
Terminus 164 0.16
Google AMP Client ID 163 0.16
Loggly 162 0.16
Listrak 161 0.16
Convert 160 0.16
WizRocket 158 0.16
mParticle 158 0.16
GlobalWebIndex 157 0.16
Lytics 157 0.16
ipstack 156 0.16
RECOD3 156 0.16
Google Content Experiments 156 0.16
Maxymiser 155 0.16
Totango 154 0.15
MailMunch 152 0.15
accessiBe 152 0.15
SpotEffects 152 0.15
Neodata 151 0.15
Audiohook 151 0.15
Sub2Tech 151 0.15
Decibel Insight 151 0.15
Coremetrics 150 0.15
Webtrekk 150 0.15
HotLog 148 0.15
ObjectivePortal 147 0.15
Hitwebcounter 144 0.14
Lead Forensics 144 0.14
eSputnik 144 0.14
Foresee Answers Cloud 143 0.14
ClickDimensions 140 0.14
Forter 138 0.14
Gainsight 138 0.14
Gaug.es 137 0.14
Effective Measure 137 0.14
SaleCycle 137 0.14
aWeber 135 0.14
PathFactory 135 0.14
Woopra 134 0.13
Karte 134 0.13
LaunchDarkly 133 0.13
ETracker 132 0.13
Heatmap IT 131 0.13
Act-On 131 0.13
Kameleoon 129 0.13
SpyCloud 128 0.13
Ptengine 127 0.13
Infonline 127 0.13
PartnerStack 126 0.13
SharpSpring 124 0.12
eXTReMe Tracking 121 0.12
Cedexis 121 0.12
Microsoft Dynamics 365 Marketing 121 0.12
Oktopost 121 0.12
360 120 0.12
Pipedrive 120 0.12
Clustr Maps 119 0.12
Ortto 119 0.12
Site24x7 118 0.12
Adobe CQ Analytics 118 0.12
SteelHouse 118 0.12
Qualified 117 0.12
Netcore 112 0.11
4Cite 112 0.11
Poptin 111 0.11
SecuredVisit 111 0.11
ShieldSquare 111 0.11
Infusionsoft 110 0.11
OneAll 110 0.11
AD EBis 110 0.11
Certona 110 0.11
BlueCore 109 0.11
Oribi Analytics 108 0.11
Exponea 108 0.11
Dun and Brandstreet Visitor Intelligence 108 0.11
Visitor Analytics 107 0.11
CallTrackingMetrics 107 0.11
GRIN 107 0.11
PriceSpider 107 0.11
Flocktory 107 0.11
Openstat 106 0.11
Albacross 105 0.1
GrowSumo 105 0.1
NinthDecimal 104 0.1
EveryAction 104 0.1
Metricool 102 0.1
userTrack 101 0.1
OptiMonk 100 0.1
GrowingIO 100 0.1
MoEngage 100 0.1
ClickFunnels 98 0.1
Kochava 98 0.1
Mutiny 98 0.1
trueAnthem 98 0.1
Netmining 95 0.1
Mieruca 94 0.09
Nosto 94 0.09
OpinionLab 93 0.09
GoSquared 92 0.09
Tatari 92 0.09
Revolver Maps 91 0.09
iPerceptions 91 0.09
Wootric 90 0.09
Adscale 89 0.09
BloomReach 89 0.09
Thrive Leads 87 0.09
Recruitics 87 0.09
Site Meter 85 0.08
Tencent Analytics 84 0.08
SALESmanago 84 0.08
Flipp 84 0.08
Resonate 82 0.08
Conga 82 0.08
Insightera 81 0.08
KickFire 80 0.08
Crowdriff 80 0.08
Vision Critical 80 0.08
SpyLog 79 0.08
Barracuda Web App Firewall 79 0.08
Foleon 78 0.08
Usablenet 78 0.08
Atatus 77 0.08
Automizely 76 0.08
i2i 76 0.08
Fireblade 76 0.08
Graduway 74 0.07
Upland Software 73 0.07
Umami 72 0.07
PicReel 72 0.07
Simon Data 72 0.07
Freshmarketer 72 0.07
Popmechanic 72 0.07
SiteSpect 71 0.07
Retail Rocket 71 0.07
Optimizely Recommendations 71 0.07
Solvvy 71 0.07
Secomapp 70 0.07
Freshsales 70 0.07
Yellzz 70 0.07
Blueshift 70 0.07
Informz 70 0.07
Baomitu 69 0.07
Zoho CRM 69 0.07
IgnitionOne 69 0.07
LeadLander 69 0.07
StatusCake 69 0.07
Linkpulse 69 0.07
Elevar 68 0.07
Zeta Marketing Platform 68 0.07
LiftIgniter 68 0.07
minFraud MaxMind 67 0.07
GA Connector 67 0.07
Netcore Cloud 67 0.07
Boomtrain 67 0.07
ChannelAdvisor 66 0.07
Crimson Hexagon 65 0.06
Blue Triangle Tech 65 0.06
LiveTex 64 0.06
Ptengine China 64 0.06
Throtle 63 0.06
Gleam 63 0.06
Smartech 63 0.06
Acquia Lift 63 0.06
Triblio 62 0.06
AirPR 62 0.06
Omnisend 61 0.06
WordPress Stats 61 0.06
Zarget 61 0.06
IpMeta 61 0.06
Cross Pixel Media 60 0.06
emBlue 60 0.06
Pixalate 60 0.06
LiveSession 60 0.06
Beusable 59 0.06
Bronto 59 0.06
Allbound 59 0.06
FC2 Analyzer 58 0.06
Urchin 5 58 0.06
Tolstoy 58 0.06
Yieldify 58 0.06
Freshpaint 57 0.06
Split 57 0.06
Alphonso 57 0.06
ChurnZero 57 0.06
Motigo Stats 56 0.06
Amazon CloudWatch RUM 56 0.06
Chartable 56 0.06
HetrixTools 55 0.06
HERO 54 0.05
Blue 53 0.05
Black Crow AI 53 0.05
Datalogix 52 0.05
Proof 52 0.05
Datastream 52 0.05
Rtoaster 52 0.05
Ve Interactive 51 0.05
LaunchMetrics 51 0.05
Iterable 51 0.05
UserZoom 51 0.05
UserEcho 50 0.05
CARBON AI 49 0.05
Typepad Analytics 48 0.05
UserGuiding 48 0.05
Cohesion Apps 48 0.05
CreatorIQ 48 0.05
Seismic 48 0.05
Rebuy 47 0.05
Toast 47 0.05
PageFair 47 0.05
Metorik 46 0.05
IXI Digital 46 0.05
LinkMink 46 0.05
Bound 46 0.05
GlassBox 46 0.05
Nuance 46 0.05
Web Stat 45 0.04
PageFly 45 0.04
Supercounters 45 0.04
Uzerly 45 0.04
Logentries 45 0.04
Unica 45 0.04
Qualifio 45 0.04
Reflektion 45 0.04
Content Insights 45 0.04
Meiqia 44 0.04
Open Web Analytics 44 0.04
taggbox 44 0.04

553,464 Detections

of Analytics and Tracking in the Top 100k Sites. Last updated 17th Nov 2022.

Google Analytics Google Analytics is currently the most popular technology in this category.

Top 1m
Top 1,000,000 sites by traffic
3,058,768
Top 100k
Top 100,000 sites by traffic
553,464
Top 10k
Top 10,000 sites by traffic
78,416
Entire Internet
130,825,971
United States
37,974,885
United Kingdom
5,423,202
Russia
5,906,911
Brazil
3,535,677
Germany
3,092,294
Netherlands
2,348,871
France
2,296,157
Italy
2,226,451
Australia
2,290,162
Japan
1,890,549
Canada
2,064,447
.co
1,513,088
China
2,094,427
India
1,408,683
Spain
1,324,064
Poland
1,275,430
CH Switzerland
766,926
CZ Czech Republic
713,138
BE Belgium
710,635
SE Sweden
673,630
VN Vietnam
575,565
IO .io
615,457
DK Denmark
541,976
MX Mexico
534,870
AR Argentina
490,609
TR Turkey
457,431
AT Austria
418,647
HU Hungary
446,701
ZA South Africa
450,239
NZ New Zealand
415,482
UA Ukraine
399,268
RO Romania
383,294
KR South Korea
401,082
ID Indonesia
387,287
GR Greece
336,253
FI Finland
317,849
CL Chile
316,066
IL Israel
314,757
NO Norway
307,463
PT Portugal
295,398
TW Taiwan
259,483
ME .me
288,621
SK Slovakia
252,784
MY Malaysia
245,446
IE Ireland
207,335
SG Singapore
186,581
HK Hong Kong
149,487
TH Thailand
146,198
CC Cocos Islands
173,029
LT Lithuania
131,660
IR Iran
127,448
BG Bulgaria
122,851
BY Belarus
99,992
RS Serbia
88,181
SI Slovenia
85,379
EE Estonia
86,559
AE UAE
86,418
KZ Kazakhstan
90,028
TV .tv
80,211
PE Peru
79,249
HR Croatia
74,241
LV Latvia
75,129
PK Pakistan
72,719
PH Philippines
69,896
NG Nigeria
60,427
AI Anguilla
54,802
LU Luxembourg
46,249
MA Morocco
49,591
UY Uruguay
42,885
NU Niue
42,569
SA Saudi Arabia
38,623
KE Kenya
36,068
IS Iceland
33,762
BD Bangladesh
33,756
EC Ecuador
32,395
PW Palau
33,499
LK Sri Lanka
26,172
GE Georgia
25,059
MT Malta
20,854
NP Nepal
19,971
AZ Azerbaijan
18,176
UZ Uzbekistan
20,105
MD Moldova
18,837
RE Reunion
17,806
CR Costa Rica
17,597
GG Guernsey
17,476
DO Dominican Republic
16,227
MK Macedonia
15,831
AM Armenia
16,773
GT Guatemala
15,504
TN Tunisia
15,234
SH Saint Helena
16,242
PR Puerto Rico
14,885
PY Paraguay
13,845
EG Egypt
13,226
VC Saint Vincent and the Grenadines
13,449
CY Cyprus
12,723
AL Albania
12,603
WS Samoa
12,173
VE Venezuela
11,155
BA Bosnia and Herzegovina
10,804
LI Liechtenstein
9,470
PA Panama
9,364
TO Tonga
9,124
QA Qatar
8,294
BO Bolivia
8,314
MN Mongolia
7,789
ML Mali
10,113
FM Micronesia
7,656
TZ Tanzania
7,070
IM Isle of Man
7,884
BS Bahamas
7,217
DZ Algeria
6,166
ZW Zimbabwe
6,143
BZ Belize
5,745
MU Mauritius
5,996
SO Somalia
6,355
KG Kyrgyzstan
6,089
CX Christmas Island
6,730
ST Sao Tome and Principe
7,065
LB Lebanon
5,461
SV El Salvador
5,489
GP Guadeloupe
5,003
MQ Martinique
4,896
CM Cameroon
5,582
UG Uganda
4,491
KW Kuwait
4,519
JO Jordan
4,396
GH Ghana
4,292
MC Monaco
4,125
HN Honduras
4,122
CI Cote d'Ivoire
3,823
NC New Caledonia
3,592
NA Namibia
3,512
AF Afghanistan
3,243
LC Saint Lucia
4,079
KH Cambodia
3,037
PS Palestine
2,936
VI United States Virgin Islands
2,969
SN Senegal
2,850
AG Antigua and Barbuda
2,878
KY Cayman Islands
2,811
OM Oman
2,758
NI Nicaragua
2,678
FO Faroe Islands
2,793
BH Bahrain
2,737
AO Angola
2,723
BM Bermuda
2,632
MZ Mozambique
2,483
TT Trinidad and Tobago
2,544
JM Jamaica
2,258
MM Myanmar
2,265
BW Botswana
2,088
AS American Samoa
2,102
MV Maldives
2,100
GS South Georgia and the South Sandwich Islands
2,312
AD Andorra
1,746
RW Rwanda
1,817
MG Madagascar
1,690
SC Seychelles
1,623
JE Jersey
1,668
ZM Zambia
1,584
GI Gibraltar
1,493
TJ Tajikistan
1,679
SX Sint Maarten
1,728
GL Greenland
1,387
GF French Guiana
1,229
IQ Iraq
1,213
MS Montserrat
1,309
CD Congo
1,207
BB Barbados
1,189
FJ Fiji
1,064
GY Guyana
1,118
YT Mayotte
1,123
ET Ethiopia
961
TC Turks and Caicos Islands
1,000
SM San Marino
934
PM Saint Pierre and Miquelon
1,094
PF French Polynesia
919
SR Suriname
888
BJ Benin
904
AX Ă…land Islands
827
HT Haiti
821
TG Togo
780
GD Grenada
886
AW Aruba
800
VU Vanuatu
611
PG Papua New Guinea
623
GU Guam
659
MW Malawi
618
BI Burundi
646
VG British Virgin Islands
632
BN Brunei
579
YE Yemen
453
BF Burkina Faso
497
SD Sudan
522
TM Turkmenistan
508
CW Curacao
512
LS Lesotho
468
CU Cuba
385
WF Wallis and Futuna
465
DJ Djibouti
400
TL East Timor
410
SB Solomon Islands
371
VA Vatican City
228
SZ Swaziland
331
GM Gambia
325
KN Saint Kitts and Nevis
319
BT Bhutan
316
MR Mauritania
294
SL Sierra Leone
305
SY Syria
279
CK Cook Islands
288
MP Northern Mariana Islands
248
MO Macao
212
DM Dominica
223
GN Guinea
142
LR Liberia
146
NE Niger
125
TD Chad
126
UM United States Minor Outlying Islands
108
GA Gabon
82
KI Kiribati
101
SJ Svalbard and Jan Mayen
100
NF Norfolk Island
68
MH Marshall Islands
61
HM Heard Island and McDonald Islands
51
FK Falkland Islands
58
LY Libya
42
GW Guinea-Bissau
52
AQ Antarctica
35
PN Pitcairn
30
CV Cabo Verde
33
LA Lao People's Democratic Republic
45
SS South Sudan
24
NR Nauru
16
BV Bouvet Island
13
BL Saint Barthélemy
11
Analytics and Tracking Categories