Analytics Usage Distribution in the Top 100k Sites

Distribution for websites using Analytics technologies

Top In Analytics Usage Distribution in the Top 100k Sites

Technology	Websites	%
Google Analytics	59,711	59.71
Global Site Tag	52,797	52.8
Google Conversion Linker	22,767	22.77
Facebook Pixel	18,083	18.08
Facebook Domain Insights	17,239	17.24
Facebook Conversion Tracking	15,129	15.13
Hotjar	12,343	12.34
Facebook Signal	11,679	11.68
Fastly	10,552	10.55
Cloudflare Insights	10,191	10.19
Bing Universal Event Tracking	9,937	9.94
Cloudflare Web Analytics	9,900	9.9
New Relic	9,779	9.78
Microsoft Clarity	9,488	9.49
LinkedIn Insights	9,296	9.3
Twitter Conversion Tracking	7,949	7.95
TikTok Conversion Tracking Pixel	7,948	7.95
Salesforce	7,707	7.71
Google Conversion Tracking	7,587	7.59
Google Optimize 360	5,662	5.66
Twitter Website Universal Tag	5,011	5.01
Yandex Metrika	4,792	4.79
Adobe Dynamic Tag Management	4,789	4.79
Hubspot	4,700	4.7
Omniture SiteCatalyst	4,231	4.23
Matomo	4,030	4.03
Funding Choices	3,965	3.96
comScore	3,684	3.68
Cloudflare Rocket Loader	3,653	3.65
Adobe Marketing Cloud	3,375	3.38
Microsoft Azure Monitor	3,236	3.24
Reddit Conversion Tracking	3,234	3.23
Lotame Crowd Control	3,155	3.16
Akamai mPulse	3,066	3.07
Azure Monitor	2,970	2.97
DoubleClick Floodlight	2,861	2.86
Segment	2,840	2.84
Twitter Analytics	2,805	2.8
CrazyEgg	2,804	2.8
FullStory	2,765	2.76
Rapleaf	2,562	2.56
Visual Website Optimizer	2,532	2.53
Amplitude	2,340	2.34
KnowBe4	2,304	2.3
Optimizely	2,244	2.24
LiveRamp	2,206	2.21
Quantcast Measurement	2,098	2.1
Pardot	2,047	2.05
Snowplow	2,032	2.03
RudderStack	2,029	2.03
Adobe Launch	1,977	1.98
Pinterest Conversion Tracking	1,964	1.96
Report URI	1,885	1.88
Google Analytics IP Anonymization	1,814	1.81
Grafana	1,782	1.78
Dynatrace OneAgent	1,770	1.77
Yahoo Web Analytics	1,729	1.73
Marketo	1,680	1.68
Trustpilot	1,670	1.67
Mixpanel	1,620	1.62
Ruxit	1,586	1.59
Chartbeat	1,571	1.57
Yahoo Dot	1,568	1.57
Klaviyo	1,557	1.56
Datadog	1,527	1.53
OpenTelemetry	1,506	1.51
Adobe Analytics	1,434	1.43
Microsoft Application Insights	1,428	1.43
6sense	1,414	1.41
Active Campaign	1,336	1.34
AppsFlyer	1,319	1.32
Baidu Analytics	1,295	1.3
Dynatrace	1,278	1.28
Everest Technologies	1,229	1.23
PayPal Marketing Solutions	1,165	1.16
Pendo	1,128	1.13
Top Mail.ru	1,083	1.08
Dotomi	1,066	1.07
Mouseflow	1,063	1.06
MailerLite	1,028	1.03
ZoomInfo	961	0.96
StatCounter	942	0.94
Parse.ly	941	0.94
MediaMath	921	0.92
Heap	918	0.92
Content Square	887	0.89
Confiant	881	0.88
AB Tasty	878	0.88
Nielsen	877	0.88
Gemius	856	0.86
Tynt Tracer	838	0.84
Adjust	833	0.83
Adobe Experience Platform Launch	829	0.83
Pingdom RUM	821	0.82
33 Across	820	0.82
PostHog	817	0.82
Omniture Adobe Test and Target	813	0.81
Branch	810	0.81
Gemius PL	810	0.81
Marfeel	805	0.8
Plausible Analytics	795	0.8
loader.io	781	0.78
Histats	771	0.77
Clearbit	771	0.77
Bazaarvoice	771	0.77
CQuotient	738	0.74
Brevo	718	0.72
Eloqua	712	0.71
Matomo Tag Manager	701	0.7
UptimeRobot	683	0.68
Braze	665	0.66
Salesforce Marketing Cloud Personalisation	656	0.66
Akamai Page Integrity Manager	619	0.62
Demandbase	613	0.61
Google Analytics with Ad Tracking	602	0.6
Claritas	571	0.57
AppDynamics	571	0.57
Salesforce Interaction Studio	568	0.57
Attentive	560	0.56
Alexa Metrics	558	0.56
Alexa Certified Site Metrics	552	0.55
Supership	545	0.55
Digital Window	539	0.54
Capterra	536	0.54
BlueConic	534	0.53
Visual Studio Tracking	519	0.52
CNZZ	508	0.51
Statsig	499	0.5
G2 Conversion	498	0.5
Lucky Orange	482	0.48
SendPulse	481	0.48
Salesforce Audience Studio	473	0.47
Quantum Metric	471	0.47
Leadfeeder	470	0.47
Google Call Conversion Tracking	452	0.45
iGoDigital	450	0.45
accessiBe	449	0.45
Salesforce Web to Lead	445	0.44
Signal	430	0.43
Fathom Analytics	426	0.43
Moat	424	0.42
Plotly	417	0.42
Clicky	416	0.42
Smartlook	407	0.41
SpeedCurve	406	0.41
Merge	398	0.4
Qualified	395	0.4
ProfitWell	378	0.38
Better Stack	376	0.38
dotdigital Engagement Cloud	371	0.37
WebTrends	370	0.37
Convert	363	0.36
Mautic	360	0.36
WP Advanced Ads	355	0.36
Ahoy	353	0.35
Apollo IO	352	0.35
Rambler	351	0.35
Insider	351	0.35
Piwik PRO	349	0.35
Innocraft Cloud	348	0.35
Digioh	345	0.34
Amazon Advertising Sizmek Ad Suite	341	0.34
TradeDoubler	339	0.34
Mindbox	329	0.33
ThreatMetrix	328	0.33
Inspectlet	328	0.33
Customer.io	328	0.33
Yahoo Tag Manager	323	0.32
Treasure Data	318	0.32
Bombora	318	0.32
Bizible	312	0.31
AT Internet	309	0.31
Freshworks CRM	307	0.31
LaunchDarkly	305	0.3
Survicate	304	0.3
BrightEdge	303	0.3
Metricool	301	0.3
CleverTap	301	0.3
Monetate	301	0.3
Naver Analytics	298	0.3
LiveInternet	297	0.3
Karte	297	0.3
Flag Counter	293	0.29
Dynamic Yield	293	0.29
Fingerprint Pro	288	0.29
Amplemarket	283	0.28
Kameleoon	272	0.27
Site24x7	269	0.27
AudioEye	265	0.26
Usabilla	262	0.26
Riskified	260	0.26
GrowthBook	257	0.26
Kwai Conversion Tracking	256	0.26
Instana	256	0.26
DotMetrics	255	0.26
UpSellit	253	0.25
SalesLoft	252	0.25
ConvertKit	247	0.25
Findify	245	0.24
Userpilot	243	0.24
ScarabResearch	241	0.24
Umami	240	0.24
Honeybadger	239	0.24
Navegg	239	0.24
Kenshoo	238	0.24
Commanders Act	238	0.24
whos.amung.us	232	0.23
Monsido	228	0.23
Clarivate	223	0.22
ShieldSquare	220	0.22
Partnerize	220	0.22
Stackify	216	0.22
PicReel	215	0.22
Zaraz	214	0.21
US Gov Digital Analytics Program	214	0.21
mParticle	211	0.21
MoEngage	208	0.21
WizRocket	204	0.2
Shareaholic	203	0.2
Yottaa	201	0.2
Forter	199	0.2
SpyCloud	199	0.2
Tapfiliate	195	0.19
Cedexis	195	0.19
Beehiiv	192	0.19
Agora	192	0.19
Exponea	191	0.19
Sprig	190	0.19
Curalate	189	0.19
eSputnik	183	0.18
RD Station	178	0.18
Intellimize	173	0.17
Sprinklr	171	0.17
FirstPromoter	170	0.17
Mutiny	169	0.17
Roistat	166	0.17
UserGuiding	164	0.16
Hitwebcounter	163	0.16
SALESmanago	162	0.16
TVSquared	162	0.16
PathFactory	162	0.16
Listrak	160	0.16
EX.CO	160	0.16
Fireblade	159	0.16
Supabase	158	0.16
Elevar	157	0.16
Qubit	157	0.16
IO Technologies	155	0.16
SaleCycle	155	0.16
Gaug.es	152	0.15
Pipedrive	152	0.15
Amazon CloudWatch RUM	150	0.15
OnThe IO	149	0.15
PartnerStack	149	0.15
Ravelin	148	0.15
Keen IO	146	0.15
Netcore	145	0.14
Clustr Maps	144	0.14
Lytics	141	0.14
OpenReplay	140	0.14
iovation	140	0.14
Poptin	138	0.14
Conga	138	0.14
Aptrinsic	136	0.14
Google Analyticator	135	0.14
Foleon	135	0.14
Google AMP Client ID	134	0.13
Gainsight	134	0.13
Zoho PageSense	133	0.13
Feathr	133	0.13
Decibel Insight	132	0.13
Infoline	132	0.13
Blotout	130	0.13
Pmetrics	128	0.13
Anonymised	128	0.13
Dreamdata	127	0.13
InsightExpress	126	0.13
Microsoft Dynamics 365 Marketing	125	0.12
Nudge	125	0.12
Ptengine	123	0.12
Retention.com	123	0.12
51.la	122	0.12
SessionCam	122	0.12
Highspot	122	0.12
ETracker	121	0.12
Usablenet	121	0.12
Netcore Cloud	119	0.12
Efficient Frontier	118	0.12
Maxymiser	118	0.12
4Cite	117	0.12
Navattic	117	0.12
HighLevel	115	0.12
Sift Science	115	0.12
GRIN	115	0.12
emBlue	114	0.11
ForeSee Results	113	0.11
Acoustic Campaign	112	0.11
SecuredVisit	112	0.11
Drip	111	0.11
Oktopost	111	0.11
Sumo	110	0.11
Freshpaint	110	0.11
Boomtrain	110	0.11
Zeta Marketing Platform	110	0.11
Raygun	109	0.11
Nosto	108	0.11
Angulartics	108	0.11
Coremetrics	107	0.11
Webtrekk	106	0.11
Simple Analytics	105	0.1
Khoros	105	0.1
BloomReach	104	0.1
Omnisend	103	0.1
ipstack	103	0.1
DataXu	103	0.1
Google Content Experiments	103	0.1
Graduway	103	0.1
Talkdesk	103	0.1
Northbeam	102	0.1
trueAnthem	102	0.1
Lead Forensics	100	0.1
Optimizely Recommendations	100	0.1
ClickFunnels	99	0.1
ShinyStat	99	0.1
Dun and Brandstreet Visitor Intelligence	99	0.1
Rebuy	98	0.1
Mieruca	98	0.1
Bold Commerce	97	0.1
eXTReMe Tracking	97	0.1
Blue	97	0.1
EveryAction	96	0.1
Blackbaud Raisers Edge	96	0.1
Acint	95	0.1
Automizely	94	0.09
Benchmark	94	0.09
Marin Software	94	0.09
ClickTale	94	0.09
PriceSpider	94	0.09
Adobe CQ Analytics	94	0.09
ClickDimensions	93	0.09
Folloze	93	0.09
KISSmetrics	92	0.09
MailMunch	91	0.09
Revolver Maps	91	0.09
Smartech	91	0.09
Tatari	91	0.09
Zoho CRM	89	0.09
HotLog	89	0.09
ChurnZero	89	0.09
iPerceptions	88	0.09
TeaLeaf	88	0.09
Opinary	88	0.09
Lunio	88	0.09
Adscale	86	0.09
Eulerian	86	0.09
Seismic	86	0.09
Throtle	85	0.08
Gladly	85	0.08
Albacross	84	0.08
AD EBis	83	0.08
Varify	83	0.08
Mather Economics	82	0.08
Loop Returns	81	0.08
Certona	81	0.08
Maileon	80	0.08
Loggly	80	0.08
OptiMonk	78	0.08
ConnectWise	78	0.08
Qualia	78	0.08
GrowSumo	78	0.08
ProLayers LeadConnector	77	0.08
Woopra	77	0.08
Act-On	77	0.08
Probely	77	0.08
Iterable	77	0.08
Dinamize	76	0.08
Rokt	76	0.08
SharpSpring	75	0.08
SiteSpect	74	0.07
minFraud MaxMind	74	0.07
Freshmarketer	74	0.07
StatusCake	74	0.07
Flocktory	74	0.07
Stape	73	0.07
AdTriba	73	0.07
Vision Critical	72	0.07
Secomapp	71	0.07
Supercounters	71	0.07
CreatorIQ	71	0.07
aWeber	70	0.07
BlueCore	70	0.07
Visitor Analytics	69	0.07
Hyros	69	0.07
Kochava	69	0.07
ActiveProspect	68	0.07
Retail Rocket	68	0.07
Content Insights	68	0.07
Macromill	67	0.07
Unbxd	67	0.07
GoKwik	66	0.07
Incident.io	66	0.07
OpinionLab	66	0.07
Qualifio	66	0.07
Facebook Tag API	65	0.06
Google Flights Conversion Tracking	65	0.06
Exit Bee	64	0.06
LiveSession	64	0.06
OmniConvert	64	0.06
Terminus	64	0.06
Zipy	62	0.06
TUNE	62	0.06
Optimove	62	0.06
Metorik	61	0.06
HockeyStack	61	0.06
Crowdriff	61	0.06
Rtoaster	61	0.06
Split	60	0.06
HetrixTools	60	0.06
Instantly	59	0.06
Wootric	59	0.06
Resonate	59	0.06
Wysistat	59	0.06
Leadfamly	59	0.06
Infusionsoft	58	0.06
Analytics Insights for WordPress	58	0.06
GoSquared	58	0.06
Heatmap IT	58	0.06
Factors.ai	57	0.06
Salsify	57	0.06
Visual IQ	57	0.06
Site Meter	56	0.06
Tolstoy	56	0.06
Beusable	56	0.06
Simon Data	56	0.06
PageFly	55	0.06
Gleam	55	0.06
GA Connector	55	0.06
FouAnalytics	55	0.06
Recruitics	55	0.06
Yellzz	55	0.06
Allbound	55	0.06
Web Stat	54	0.05
Shoplift	54	0.05
CARBON AI	54	0.05
Actirise	54	0.05
Blue Triangle Tech	54	0.05
Doppler	53	0.05
Conversant Media	53	0.05
Get Koala	53	0.05
taggbox	52	0.05
DMD	52	0.05
Yieldify	52	0.05
Segmentify	51	0.05
Catchpoint	51	0.05
Crimson Hexagon	50	0.05
Black Crow AI	50	0.05