Analytics Usage Statistics

Statistics for websites using Analytics technologies

Google Analytics
Facebook Domain Insights
Google Conversion Tracking
Quantcast Measurement
Facebook Pixel
New Relic
comScore
Rapleaf
MediaMath
LiveRamp

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Name 10k 100k Million Entire Web
Google Analytics 6,444 70,198 633,933 29,407,805
Facebook Domain Insights 2,692 13,812 80,365 2,417,987
Quantcast Measurement 2,363 12,243 59,070 1,091,615
comScore 2,283 10,914 35,051 688,972
New Relic 1,997 11,658 47,622 1,708,108
Google Conversion Tracking 1,949 12,505 79,633 743,416
MediaMath 1,771 8,833 29,464 6,163
Rapleaf 1,689 8,844 28,200 527
LiveRamp 1,658 8,783 28,095 483
Omniture SiteCatalyst 1,532 5,569 17,895 167,566
Facebook Pixel 1,466 11,727 68,252 922,584
Lotame Crowd Control 1,357 7,495 29,637 11,163
DoubleClick Floodlight 1,111 5,401 18,099 33,322
Everest Technologies 980 4,381 14,578 674
Optimizely 924 3,605 12,697 227,475
Twitter Analytics 917 4,471 13,601 16,943
Krux Digital 890 4,164 10,413 3,757
Bing Universal Event Tracking 868 4,799 17,840 49,046
Datalogix 805 4,577 14,654 519
Moat 769 4,284 11,697 738

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Analytics, or web analytics is gathered by measuring internet data either directly or indirectly. BuiltWith tracks on-site analytical systems that are typically identified by their javascript signature. Analytics typically works by allowing the javascript tag to perform certain functions such as creating a cookie (that allows return visitor tracking, bounce tracking) and testing browser functionality (version, screensize) as well as this the request provides the tracking code with information regarding the location of the visitor. All of this information is aggregated and compiled into the analytical information made available to the user.

Google Analytics which was launched in November 2005 is currently the most used analytical package on the internet, which was based on Urchin 5, which still features in the top analytical packages in use today, Google’s analytics javascript tag is probably the most hit URL in the world.