Analytics Usage Statistics

Statistics for websites using Analytics technologies

Google Analytics
Quantcast Measurement
MediaMath
Facebook Domain Insights
comScore
Lotame Crowd Control
Google Conversion Tracking
New Relic
Rapleaf
Facebook Pixel

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Name 10k 100k Million Entire Web
Google Analytics 6,719 73,550 772,851 28,576,286
comScore 2,696 13,062 46,926 624,094
Facebook Domain Insights 2,693 13,533 126,783 2,145,780
Quantcast Measurement 2,625 45,913 67,788 1,057,804
Rapleaf 2,461 12,758 40,611 862
MediaMath 2,452 13,926 47,415 6,045
Lotame Crowd Control 2,267 13,053 43,520 13,261
New Relic 2,148 12,780 67,666 1,112,748
Google Conversion Tracking 2,100 12,820 89,008 971,995
Datalogix 1,683 9,011 30,613 443
Omniture SiteCatalyst 1,649 6,145 25,880 205,239
Moat 1,525 7,363 19,481 1,143
Facebook Pixel 1,510 9,158 60,231 551,632
Krux Digital 1,402 5,692 13,783 4,029
DoubleClick Floodlight 1,347 6,485 22,140 37,677
Twitter Analytics 1,299 5,752 16,352 23,217
MediaMind 1,207 6,507 19,777 17,453
Optimizely 1,075 4,178 15,035 312,860
Nielsen//NetRatings 1,069 5,036 14,639 37,249
OwnerIQ 1,051 5,720 18,588 3,559

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Analytics, or web analytics is gathered by measuring internet data either directly or indirectly. BuiltWith tracks on-site analytical systems that are typically identified by their javascript signature. Analytics typically works by allowing the javascript tag to perform certain functions such as creating a cookie (that allows return visitor tracking, bounce tracking) and testing browser functionality (version, screensize) as well as this the request provides the tracking code with information regarding the location of the visitor. All of this information is aggregated and compiled into the analytical information made available to the user.

Google Analytics which was launched in November 2005 is currently the most used analytical package on the internet, which was based on Urchin 5, which still features in the top analytical packages in use today, Google’s analytics javascript tag is probably the most hit URL in the world.