Analytics Usage Distribution in the Top 1 Million Sites

Distribution for websites using Analytics technologies

Top In Analytics Usage Distribution in the Top 1 Million Sites

Technology	Websites	%
Google Analytics	504,637	50.46
Global Site Tag	441,989	44.2
Facebook Pixel	156,647	15.66
Google Conversion Linker	149,831	14.98
Facebook Conversion Tracking	127,276	12.73
Facebook Signal	109,032	10.9
Facebook Domain Insights	79,237	7.92
Hotjar	75,204	7.52
Google Conversion Tracking	61,433	6.14
Microsoft Clarity	55,407	5.54
Bing Universal Event Tracking	53,975	5.4
Cloudflare Insights	52,029	5.2
Cloudflare Web Analytics	50,780	5.08
TikTok Conversion Tracking Pixel	48,049	4.8
Yandex Metrika	47,434	4.74
LinkedIn Insights	45,423	4.54
Fastly	45,313	4.53
New Relic	41,100	4.11
Twitter Conversion Tracking	30,132	3.01
Hubspot	28,366	2.84
Google Optimize 360	27,741	2.77
Cloudflare Rocket Loader	25,848	2.58
Salesforce	25,199	2.52
Matomo	22,867	2.29
Klaviyo	21,312	2.13
Twitter Website Universal Tag	20,988	2.1
Funding Choices	20,102	2.01
Trustpilot	18,947	1.89
Pinterest Conversion Tracking	17,523	1.75
Adobe Dynamic Tag Management	17,188	1.72
PayPal Marketing Solutions	16,911	1.69
Lotame Crowd Control	14,183	1.42
comScore	13,836	1.38
DoubleClick Floodlight	13,215	1.32
Adobe Marketing Cloud	13,120	1.31
Rapleaf	13,104	1.31
Google Analytics IP Anonymization	13,084	1.31
Twitter Analytics	13,016	1.3
CrazyEgg	11,782	1.18
Microsoft Azure Monitor	11,769	1.18
Omniture SiteCatalyst	11,665	1.17
LiveRamp	11,384	1.14
Yahoo Dot	11,353	1.14
Baidu Analytics	11,246	1.12
KnowBe4	10,882	1.09
Visual Website Optimizer	10,694	1.07
Segment	10,536	1.05
Snowplow	10,434	1.04
Reddit Conversion Tracking	10,388	1.04
Azure Monitor	10,279	1.03
Active Campaign	9,916	0.99
Pardot	8,964	0.9
Quantcast Measurement	8,822	0.88
FullStory	8,651	0.87
Yahoo Web Analytics	8,408	0.84
Akamai mPulse	8,308	0.83
MailerLite	8,197	0.82
RudderStack	7,764	0.78
Grafana	7,763	0.78
Brevo	7,121	0.71
Amplitude	6,759	0.68
Report URI	6,095	0.61
Mixpanel	6,072	0.61
Microsoft Application Insights	6,004	0.6
Adobe Launch	5,980	0.6
Optimizely	5,967	0.6
Tynt Tracer	5,813	0.58
Mouseflow	5,811	0.58
MediaMath	5,623	0.56
Marketo	5,322	0.53
33 Across	5,072	0.51
Histats	4,973	0.5
Datadog	4,879	0.49
Everest Technologies	4,808	0.48
StatCounter	4,804	0.48
Digital Window	4,667	0.47
Dotomi	4,617	0.46
UptimeRobot	4,591	0.46
Dynatrace OneAgent	4,511	0.45
Confiant	4,479	0.45
ZoomInfo	4,422	0.44
Attentive	4,188	0.42
Lucky Orange	4,154	0.42
Adobe Analytics	4,135	0.41
SendPulse	4,089	0.41
CNZZ	3,995	0.4
Plausible Analytics	3,947	0.39
6sense	3,940	0.39
accessiBe	3,801	0.38
PostHog	3,800	0.38
Google Call Conversion Tracking	3,768	0.38
OpenTelemetry	3,713	0.37
loader.io	3,677	0.37
Nielsen	3,596	0.36
Ruxit	3,595	0.36
Matomo Tag Manager	3,560	0.36
AppsFlyer	3,538	0.35
Supership	3,499	0.35
Pingdom RUM	3,478	0.35
Heap	3,351	0.34
51.la	3,340	0.33
Chartbeat	3,297	0.33
Smartlook	3,231	0.32
Pendo	3,179	0.32
Bazaarvoice	3,041	0.3
Dynatrace	3,028	0.3
Leadfeeder	2,882	0.29
Clearbit	2,853	0.29
Google Analytics with Ad Tracking	2,813	0.28
Naver Analytics	2,755	0.28
Clicky	2,715	0.27
Kwai Conversion Tracking	2,679	0.27
LiveInternet	2,677	0.27
Rambler	2,569	0.26
AB Tasty	2,520	0.25
Gemius	2,495	0.25
CQuotient	2,453	0.25
Parse.ly	2,385	0.24
Branch	2,384	0.24
Gemius PL	2,374	0.24
Adjust	2,314	0.23
Eloqua	2,303	0.23
Innocraft Cloud	2,297	0.23
ConvertKit	2,282	0.23
Metricool	2,200	0.22
Capterra	2,171	0.22
dotdigital Engagement Cloud	2,143	0.21
Alexa Metrics	2,138	0.21
Fathom Analytics	2,129	0.21
Content Square	2,122	0.21
Adobe Experience Platform Launch	2,110	0.21
Alexa Certified Site Metrics	2,108	0.21
Convert	2,092	0.21
RD Station	2,061	0.21
Piwik PRO	2,041	0.2
Rebuy	1,958	0.2
Signal	1,949	0.19
Ahoy	1,937	0.19
Omniture Adobe Test and Target	1,931	0.19
Omnisend	1,906	0.19
Roistat	1,857	0.19
Inspectlet	1,856	0.19
WP Advanced Ads	1,827	0.18
Mautic	1,782	0.18
Freshworks CRM	1,771	0.18
Moat	1,759	0.18
Elevar	1,758	0.18
TradeDoubler	1,757	0.18
ProfitWell	1,733	0.17
Visual Studio Tracking	1,727	0.17
Better Stack	1,702	0.17
Salesforce Web to Lead	1,698	0.17
Braze	1,690	0.17
Yahoo Tag Manager	1,611	0.16
AudioEye	1,607	0.16
Salesforce Audience Studio	1,607	0.16
Salesforce Marketing Cloud Personalisation	1,606	0.16
Marfeel	1,603	0.16
Claritas	1,595	0.16
Fingerprint Pro	1,588	0.16
Secomapp	1,561	0.16
G2 Conversion	1,548	0.15
iGoDigital	1,505	0.15
whos.amung.us	1,480	0.15
AppDynamics	1,480	0.15
Statsig	1,479	0.15
Zaraz	1,409	0.14
Apollo IO	1,401	0.14
Salesforce Interaction Studio	1,395	0.14
Flag Counter	1,380	0.14
SALESmanago	1,370	0.14
Treasure Data	1,347	0.13
Insider	1,329	0.13
Amazon Advertising Sizmek Ad Suite	1,324	0.13
Mindbox	1,320	0.13
ClickFunnels	1,293	0.13
Navegg	1,292	0.13
eSputnik	1,292	0.13
ScarabResearch	1,287	0.13
Demandbase	1,274	0.13
Survicate	1,260	0.13
BlueConic	1,254	0.13
Umami	1,246	0.12
PicReel	1,237	0.12
Akamai Page Integrity Manager	1,232	0.12
Plotly	1,229	0.12
SpeedCurve	1,222	0.12
Pmetrics	1,208	0.12
Customer.io	1,208	0.12
ThreatMetrix	1,195	0.12
ConnectWise	1,195	0.12
Acint	1,179	0.12
Automizely	1,171	0.12
Tapfiliate	1,158	0.12
Monsido	1,143	0.11
Poptin	1,136	0.11
Bombora	1,119	0.11
Bold Commerce	1,117	0.11
Shareaholic	1,115	0.11
Retention.com	1,108	0.11
Site24x7	1,086	0.11
Merge	1,044	0.1
BrightEdge	1,028	0.1
PageFly	1,019	0.1
WebTrends	1,014	0.1
Stackify	1,003	0.1
Forter	1,001	0.1
MailMunch	998	0.1
Zoho PageSense	967	0.1
GrowthBook	964	0.1
ETracker	954	0.1
OptiMonk	951	0.1
Drip	948	0.09
Kameleoon	943	0.09
AT Internet	940	0.09
TVSquared	938	0.09
Loop Returns	938	0.09
UpSellit	929	0.09
Quantum Metric	921	0.09
Dinamize	919	0.09
Nosto	907	0.09
CleverTap	899	0.09
LaunchDarkly	897	0.09
Dynamic Yield	893	0.09
FirstPromoter	892	0.09
Pipedrive	879	0.09
SalesLoft	870	0.09
Riskified	861	0.09
Sumo	858	0.09
HighLevel	857	0.09
Exponea	856	0.09
Hyros	838	0.08
Digioh	831	0.08
Northbeam	823	0.08
Zoho CRM	820	0.08
Commanders Act	818	0.08
Loyalty Lion	814	0.08
GRIN	809	0.08
Metorik	800	0.08
Microsoft Dynamics 365 Marketing	798	0.08
Feathr	791	0.08
Intelligems	784	0.08
Gaug.es	783	0.08
Karte	780	0.08
Cedexis	764	0.08
Kenshoo	753	0.08
Findify	749	0.07
Listrak	747	0.07
Lead Forensics	743	0.07
Ptengine	739	0.07
Usabilla	735	0.07
UserGuiding	733	0.07
Userpilot	733	0.07
Qualified	733	0.07
Mieruca	731	0.07
Bizible	725	0.07
Honeybadger	720	0.07
Tolstoy	720	0.07
Monetate	710	0.07
iovation	705	0.07
Supabase	696	0.07
Partnerize	696	0.07
Popconvert	693	0.07
SharpSpring	687	0.07
retail CRM	680	0.07
Shoplift	680	0.07
ProLayers LeadConnector	679	0.07
ShieldSquare	678	0.07
emBlue	678	0.07
Google Analyticator	673	0.07
SpyCloud	666	0.07
Yottaa	666	0.07
MoEngage	664	0.07
Blue	660	0.07
Instana	649	0.06
AdTriba	646	0.06
Curalate	636	0.06
PriceSpider	632	0.06
ClickDimensions	630	0.06
WizRocket	620	0.06
aWeber	619	0.06
ipstack	613	0.06
HotLog	610	0.06
RevenueHunt	593	0.06
Agora	593	0.06
Infusionsoft	592	0.06
Blotout	584	0.06
Qubit	583	0.06
OpenReplay	582	0.06
Thrive Leads	575	0.06
CartStack	572	0.06
Clerk	571	0.06
Benchmark	560	0.06
Stape	553	0.06
Conversant Media	550	0.06
Netcore	547	0.05
SaleCycle	544	0.05
Affiliatly	541	0.05
Hitwebcounter	540	0.05
Sprig	532	0.05
SessionCam	526	0.05
Raygun	522	0.05
ActiveProspect	511	0.05
Opinary	510	0.05
Clarivate	510	0.05
CallTrackingMetrics	508	0.05
Visitor Analytics	507	0.05
Act-On	504	0.05
Black Crow AI	502	0.05
Retail Rocket	500	0.05
Acoustic Campaign	499	0.05
Connectif	491	0.05
Maileon	489	0.05
Spotler Activate	484	0.05
HetrixTools	483	0.05
DotMetrics	480	0.05
DataXu	475	0.05
Anonymised	474	0.05
Leadinfo	473	0.05
Marin Software	469	0.05
Konduto	468	0.05
AD EBis	468	0.05
ShinyStat	467	0.05
Google AMP Client ID	466	0.05
InsightExpress	464	0.05
mParticle	459	0.05
Ravelin	455	0.05
VisitIQ	455	0.05
Lytics	454	0.05
Crowdriff	452	0.05
RECOD3	449	0.04
Smart Emailing	447	0.04
Simple Analytics	446	0.04
GoKwik	446	0.04
Albacross	445	0.04
Doppler	441	0.04
Amazon CloudWatch RUM	437	0.04
Dreamdata	435	0.04
PartnerStack	430	0.04
Zarget	428	0.04
Angulartics	425	0.04
Sprinklr	420	0.04
Loggly	419	0.04
eXTReMe Tracking	416	0.04
Retargeted	412	0.04
Google Content Experiments	411	0.04
Kommo	410	0.04
Heatmap IT	409	0.04
Woopra	408	0.04
OwnerIQ	404	0.04
Adscale	404	0.04
AutomateWoo	403	0.04
Netcore Cloud	400	0.04
Care Cart	396	0.04
Sift Science	394	0.04
Blackbaud Raisers Edge	394	0.04
IO Technologies	392	0.04
EveryAction	391	0.04
Varify	390	0.04
ChurnZero	389	0.04
TUNE	389	0.04
US Gov Digital Analytics Program	384	0.04
Openstat	378	0.04
Probely	377	0.04
OnThe IO	376	0.04
Segmentify	374	0.04
Plerdy	372	0.04
Hello Retail	369	0.04
OneAll	367	0.04
CleverReach	362	0.04
Eulerian	358	0.04
Foleon	357	0.04
Social Miner	355	0.04
EX.CO	355	0.04
Oktopost	352	0.04
Keen IO	351	0.04
Smartech	351	0.04
Amped	350	0.03
Supercounters	349	0.03
Clustr Maps	348	0.03
Revolver Maps	344	0.03
Acecounter	343	0.03
Trengo	343	0.03
Get Lasso	342	0.03
Smart Leads Inc	342	0.03
4Cite	341	0.03
SmartHint	337	0.03
Carma Marketing Hub	335	0.03
Rivo Loyalty	334	0.03
The Hotels Network	333	0.03
KISSmetrics	332	0.03
Infoline	331	0.03
Tatari	329	0.03
Efficient Frontier	328	0.03
Salesfire	328	0.03
Toast	325	0.03
Instantly	324	0.03
Mutiny	324	0.03
Facebook Tag API	323	0.03
Freshpaint	321	0.03
Clearsale	318	0.03
WhatConverts	317	0.03
Aptrinsic	317	0.03
ABlyft	316	0.03
SecuredVisit	316	0.03
Littledata	313	0.03
Oribi Analytics	307	0.03
Lunio	306	0.03
Yieldify	306	0.03
Beusable	305	0.03
SpyLog	304	0.03
Intellimize	303	0.03
Decibel Insight	301	0.03
Flocktory	300	0.03
Zeta Marketing Platform	298	0.03
minFraud MaxMind	298	0.03
Gainsight	298	0.03
Boomtrain	295	0.03
ContactPigeon	294	0.03
Userflow	293	0.03
Optimizely Recommendations	293	0.03
Conga	293	0.03
TruConversion	292	0.03
FC2 Analyzer	291	0.03
AvantMetrics	291	0.03
CARBON AI	290	0.03
Fireblade	289	0.03
Coremetrics	287	0.03
Freshmarketer	286	0.03
Flexmail	285	0.03
Ortto	285	0.03
Informz	285	0.03
NeonCRM	284	0.03
LiveTex	284	0.03
PersonaClick	280	0.03
StatusCake	280	0.03
Wicked Reports	279	0.03
Gleam	279	0.03
Maxymiser	277	0.03
Mailganer	276	0.03
Webtrekk	276	0.03
Talkdesk	276	0.03
Exit Bee	272	0.03
Analytics Insights for WordPress	268	0.03
ClickTale	268	0.03
360	267	0.03
GA Connector	265	0.03
Usablenet	265	0.03
Analytify.io	264	0.03
Wheelio	263	0.03
Linx Impulse	262	0.03
Leadhub CRM	262	0.03
Freshsales	262	0.03
Navattic	261	0.03
Affilae	259	0.03
Crimson Hexagon	257	0.03
Throtle	257	0.03
Voyado	257	0.03
PathFactory	257	0.03