Analytics Usage Statistics

Statistics for websites using Analytics technologies

Google Analytics
Facebook Domain Insights
Facebook Pixel
Google Conversion Tracking
Facebook Signal
New Relic
Quantcast Measurement
Rapleaf
LiveRamp
comScore

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Name 10k 100k Million Entire Web
Google Analytics 6,392 69,362 622,268 29,329,524
Facebook Domain Insights 2,672 14,165 82,881 2,737,757
Quantcast Measurement 2,168 9,889 53,319 1,084,289
comScore 2,072 8,364 24,902 77,848
New Relic 1,938 11,132 44,733 2,182,557
Google Conversion Tracking 1,919 12,174 78,545 1,023,647
Facebook Signal 1,919 11,239 40,560 506
Rapleaf 1,723 8,845 27,783 509
LiveRamp 1,617 8,504 26,988 455
Facebook Pixel 1,517 12,274 71,461 1,351,897
Omniture SiteCatalyst 1,489 5,423 16,443 148,781
MediaMath 1,434 6,582 17,943 6,052
Everest Technologies 1,397 7,808 26,435 752
Lotame Crowd Control 1,355 7,245 21,777 9,218
DoubleClick Floodlight 1,133 5,534 16,256 32,197
Krux Digital 924 4,178 10,563 3,992
Optimizely 913 3,474 11,936 222,074
Bing Universal Event Tracking 903 4,989 18,334 54,011
Twitter Analytics 873 4,250 12,192 16,174
Chartbeat 761 2,575 4,896 13,139

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Analytics, or web analytics is gathered by measuring internet data either directly or indirectly. BuiltWith tracks on-site analytical systems that are typically identified by their javascript signature. Analytics typically works by allowing the javascript tag to perform certain functions such as creating a cookie (that allows return visitor tracking, bounce tracking) and testing browser functionality (version, screensize) as well as this the request provides the tracking code with information regarding the location of the visitor. All of this information is aggregated and compiled into the analytical information made available to the user.

Google Analytics which was launched in November 2005 is currently the most used analytical package on the internet, which was based on Urchin 5, which still features in the top analytical packages in use today, Google’s analytics javascript tag is probably the most hit URL in the world.