Analytics Usage Statistics

Statistics for websites using Analytics technologies

Google Analytics
Facebook Domain Insights
Facebook Pixel
Google Conversion Tracking
Facebook Signal
New Relic
Quantcast Measurement
comScore
Rapleaf
LiveRamp

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Name 10k 100k Million Entire Web
Google Analytics 6,335 69,865 627,344 29,407,805
Facebook Domain Insights 2,648 14,178 81,150 2,417,987
Quantcast Measurement 2,108 9,572 56,796 1,091,615
comScore 2,029 7,980 27,529 688,972
New Relic 1,889 10,776 43,455 1,708,108
Facebook Signal 1,878 10,974 39,547 1,231,768
Google Conversion Tracking 1,854 11,849 78,131 743,416
Rapleaf 1,528 7,565 23,880 527
Facebook Pixel 1,461 12,454 70,030 922,584
Omniture SiteCatalyst 1,458 5,239 15,857 167,566
LiveRamp 1,432 7,262 23,162 483
MediaMath 1,262 5,540 20,494 6,163
Lotame Crowd Control 1,219 6,491 28,065 11,163
Everest Technologies 1,170 5,986 27,142 674
DoubleClick Floodlight 1,056 5,007 15,719 33,322
Optimizely 880 3,422 12,243 227,475
Bing Universal Event Tracking 855 4,715 18,020 49,046
Krux Digital 832 3,711 9,265 3,757
Twitter Analytics 802 3,884 11,644 16,943
Chartbeat 748 2,504 5,234 14,252

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Analytics, or web analytics is gathered by measuring internet data either directly or indirectly. BuiltWith tracks on-site analytical systems that are typically identified by their javascript signature. Analytics typically works by allowing the javascript tag to perform certain functions such as creating a cookie (that allows return visitor tracking, bounce tracking) and testing browser functionality (version, screensize) as well as this the request provides the tracking code with information regarding the location of the visitor. All of this information is aggregated and compiled into the analytical information made available to the user.

Google Analytics which was launched in November 2005 is currently the most used analytical package on the internet, which was based on Urchin 5, which still features in the top analytical packages in use today, Google’s analytics javascript tag is probably the most hit URL in the world.