Analytics Usage Statistics

Statistics for websites using Analytics technologies

Google Analytics
Facebook Domain Insights
Facebook Signal
Google Conversion Tracking
Facebook Pixel
New Relic
Quantcast Measurement
comScore
Rapleaf
Everest Technologies

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Name 10k 100k Million Entire Web
Google Analytics 6,317 61,787 585,899 29,329,524
Facebook Domain Insights 2,737 13,888 81,156 2,737,757
Facebook Signal 2,271 13,471 51,030 506
Quantcast Measurement 2,040 9,896 46,226 1,084,289
New Relic 1,981 11,465 48,740 2,182,557
comScore 1,963 8,677 26,405 77,848
Google Conversion Tracking 1,954 12,784 75,164 1,023,647
Facebook Pixel 1,607 12,393 73,800 1,351,897
Omniture SiteCatalyst 1,400 5,258 15,810 148,781
Rapleaf 1,261 6,178 20,060 509
LiveRamp 1,175 5,920 19,418 455
Everest Technologies 1,059 5,930 21,666 752
DoubleClick Floodlight 1,013 5,031 15,421 32,197
Bing Universal Event Tracking 947 5,376 16,642 54,011
MediaMath 940 4,044 10,991 6,052
Lotame Crowd Control 935 4,884 14,126 9,218
Optimizely 902 3,613 11,109 222,074
Twitter Analytics 775 3,557 10,994 16,174
CrazyEgg 727 4,091 14,209 121,764
Chartbeat 689 2,150 4,521 13,139

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Analytics, or web analytics is gathered by measuring internet data either directly or indirectly. BuiltWith tracks on-site analytical systems that are typically identified by their javascript signature. Analytics typically works by allowing the javascript tag to perform certain functions such as creating a cookie (that allows return visitor tracking, bounce tracking) and testing browser functionality (version, screensize) as well as this the request provides the tracking code with information regarding the location of the visitor. All of this information is aggregated and compiled into the analytical information made available to the user.

Google Analytics which was launched in November 2005 is currently the most used analytical package on the internet, which was based on Urchin 5, which still features in the top analytical packages in use today, Google’s analytics javascript tag is probably the most hit URL in the world.