Analytics Usage Statistics

Statistics for websites using Analytics technologies

Google Analytics
Facebook Domain Insights
Google Conversion Tracking
New Relic
Facebook Pixel
comScore
Quantcast Measurement
Rapleaf
Lotame Crowd Control
MediaMath

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Name 10k 100k Million Entire Web
Google Analytics 6,500 69,406 640,627 27,999,315
Facebook Domain Insights 2,614 14,263 81,205 2,358,461
Quantcast Measurement 2,176 10,060 60,287 1,104,044
comScore 2,166 10,521 47,894 675,536
New Relic 1,938 11,309 49,587 1,878,956
Google Conversion Tracking 1,926 12,221 78,791 711,364
Rapleaf 1,651 8,696 29,034 575
Omniture SiteCatalyst 1,509 5,508 17,790 188,172
Facebook Pixel 1,420 10,985 64,811 785,581
MediaMath 1,382 6,785 43,165 5,971
Lotame Crowd Control 1,325 7,468 34,718 11,702
DoubleClick Floodlight 1,083 5,074 16,557 37,075
Optimizely 964 3,698 13,527 239,970
Krux Digital 864 3,899 10,393 3,428
Twitter Analytics 841 4,170 12,237 19,324
LiveRamp 827 6,049 28,938 154
Datalogix 821 4,515 18,012 453
Chartbeat 800 2,644 5,762 16,967
Bing Universal Event Tracking 800 4,277 16,278 45,417
CrazyEgg 776 4,284 17,152 137,777

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Analytics, or web analytics is gathered by measuring internet data either directly or indirectly. BuiltWith tracks on-site analytical systems that are typically identified by their javascript signature. Analytics typically works by allowing the javascript tag to perform certain functions such as creating a cookie (that allows return visitor tracking, bounce tracking) and testing browser functionality (version, screensize) as well as this the request provides the tracking code with information regarding the location of the visitor. All of this information is aggregated and compiled into the analytical information made available to the user.

Google Analytics which was launched in November 2005 is currently the most used analytical package on the internet, which was based on Urchin 5, which still features in the top analytical packages in use today, Google’s analytics javascript tag is probably the most hit URL in the world.