Analytics Usage Statistics

Statistics for websites using Analytics technologies

Google Analytics
Facebook Domain Insights
Facebook Pixel
Google Conversion Tracking
Facebook Signal
New Relic
Quantcast Measurement
comScore
Rapleaf
LiveRamp

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Name 10k 100k Million Entire Web
Google Analytics 6,358 69,642 628,944 29,407,805
Facebook Domain Insights 2,650 14,256 82,629 2,417,987
Quantcast Measurement 2,122 9,663 54,593 1,091,615
comScore 2,041 8,065 27,723 688,972
New Relic 1,897 10,848 43,715 1,708,108
Facebook Signal 1,891 11,031 39,766 1,292,233
Google Conversion Tracking 1,869 11,904 78,585 743,416
Rapleaf 1,594 7,969 25,125 527
LiveRamp 1,494 7,651 24,381 483
Omniture SiteCatalyst 1,468 5,257 15,899 167,566
Facebook Pixel 1,467 12,524 70,981 922,584
MediaMath 1,296 5,797 20,346 6,163
Lotame Crowd Control 1,249 6,684 28,603 11,163
Everest Technologies 1,234 6,562 29,760 674
DoubleClick Floodlight 1,070 5,130 15,682 33,322
Optimizely 881 3,421 12,063 227,475
Bing Universal Event Tracking 864 4,754 18,024 49,046
Krux Digital 857 3,817 9,511 3,757
Twitter Analytics 812 3,935 11,467 16,943
Chartbeat 752 2,518 5,195 14,252

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Analytics, or web analytics is gathered by measuring internet data either directly or indirectly. BuiltWith tracks on-site analytical systems that are typically identified by their javascript signature. Analytics typically works by allowing the javascript tag to perform certain functions such as creating a cookie (that allows return visitor tracking, bounce tracking) and testing browser functionality (version, screensize) as well as this the request provides the tracking code with information regarding the location of the visitor. All of this information is aggregated and compiled into the analytical information made available to the user.

Google Analytics which was launched in November 2005 is currently the most used analytical package on the internet, which was based on Urchin 5, which still features in the top analytical packages in use today, Google’s analytics javascript tag is probably the most hit URL in the world.