Analytics Usage Distribution in the Top 1 Million Sites

Distribution for websites using Analytics technologies

Top In Analytics Usage Distribution in the Top 1 Million Sites

Technology	Websites	%
Google Analytics	505,948	50.59
Global Site Tag	445,640	44.56
Facebook Pixel	161,330	16.13
Google Conversion Linker	156,240	15.62
Facebook Conversion Tracking	128,777	12.88
Facebook Signal	108,599	10.86
Facebook Domain Insights	76,970	7.7
Hotjar	74,309	7.43
Cloudflare Insights	63,834	6.38
Cloudflare Web Analytics	62,380	6.24
Google Conversion Tracking	62,073	6.21
Microsoft Clarity	62,036	6.2
Bing Universal Event Tracking	56,733	5.67
TikTok Conversion Tracking Pixel	51,435	5.14
LinkedIn Insights	46,546	4.65
Yandex Metrika	44,683	4.47
Fastly	39,972	4
New Relic	39,032	3.9
Twitter Conversion Tracking	31,905	3.19
Hubspot	30,003	3
Cloudflare Rocket Loader	26,583	2.66
Salesforce	25,821	2.58
Klaviyo	25,275	2.53
Google Optimize 360	24,681	2.47
Matomo	23,652	2.37
Twitter Website Universal Tag	19,845	1.98
Funding Choices	19,212	1.92
Pinterest Conversion Tracking	18,891	1.89
Adobe Dynamic Tag Management	17,737	1.77
PayPal Marketing Solutions	15,632	1.56
Trustpilot	14,497	1.45
Adobe Marketing Cloud	13,081	1.31
Microsoft Azure Monitor	12,931	1.29
comScore	12,649	1.26
Lotame Crowd Control	12,355	1.24
Reddit Conversion Tracking	12,331	1.23
KnowBe4	12,136	1.21
CrazyEgg	11,970	1.2
Twitter Analytics	11,945	1.19
DoubleClick Floodlight	11,827	1.18
Yahoo Dot	11,371	1.14
Omniture SiteCatalyst	11,199	1.12
Azure Monitor	11,195	1.12
Visual Website Optimizer	11,095	1.11
Rapleaf	10,740	1.07
Snowplow	10,575	1.06
Segment	10,360	1.04
Active Campaign	10,226	1.02
Brevo	10,043	1
LiveRamp	9,559	0.96
Pardot	9,354	0.94
MailerLite	9,186	0.92
FullStory	9,019	0.9
Akamai mPulse	8,724	0.87
Baidu Analytics	8,676	0.87
Quantcast Measurement	8,331	0.83
RudderStack	8,161	0.82
Grafana	8,070	0.81
Top Mail.ru	7,779	0.78
Yahoo Web Analytics	7,579	0.76
Amplitude	7,500	0.75
Google Analytics IP Anonymization	7,184	0.72
Optimizely	6,038	0.6
Report URI	5,947	0.59
Microsoft Application Insights	5,937	0.59
Mouseflow	5,936	0.59
Mixpanel	5,873	0.59
Adobe Launch	5,554	0.56
MediaMath	5,428	0.54
OpenTelemetry	5,283	0.53
Marketo	5,199	0.52
Dynatrace OneAgent	5,175	0.52
Histats	5,066	0.51
StatCounter	4,874	0.49
Datadog	4,829	0.48
Digital Window	4,749	0.47
Tynt Tracer	4,548	0.45
PostHog	4,502	0.45
ZoomInfo	4,467	0.45
Ruxit	4,466	0.45
Plausible Analytics	4,312	0.43
Attentive	4,258	0.43
UptimeRobot	4,177	0.42
Lucky Orange	4,153	0.42
Google Call Conversion Tracking	4,132	0.41
6sense	4,077	0.41
SendPulse	4,064	0.41
Dotomi	3,968	0.4
accessiBe	3,937	0.39
33 Across	3,914	0.39
Confiant	3,808	0.38
Adobe Analytics	3,793	0.38
Matomo Tag Manager	3,764	0.38
Everest Technologies	3,648	0.36
AppsFlyer	3,607	0.36
WP Advanced Ads	3,605	0.36
Kwai Conversion Tracking	3,576	0.36
CNZZ	3,507	0.35
Pingdom RUM	3,393	0.34
Nielsen	3,366	0.34
Smartlook	3,293	0.33
loader.io	3,280	0.33
Heap	3,272	0.33
Dynatrace	3,267	0.33
Pendo	3,206	0.32
Bazaarvoice	3,076	0.31
Chartbeat	3,041	0.3
Leadfeeder	3,003	0.3
Clearbit	2,764	0.28
Google Analytics with Ad Tracking	2,662	0.27
AB Tasty	2,650	0.26
Content Square	2,631	0.26
Naver Analytics	2,581	0.26
Clicky	2,580	0.26
Metricool	2,509	0.25
Supership	2,508	0.25
dotdigital Engagement Cloud	2,485	0.25
CQuotient	2,460	0.25
LiveInternet	2,399	0.24
Fathom Analytics	2,394	0.24
Innocraft Cloud	2,394	0.24
Rambler	2,346	0.23
Parse.ly	2,334	0.23
Gemius	2,317	0.23
Adjust	2,295	0.23
Branch	2,251	0.23
Omnisend	2,234	0.22
Eloqua	2,222	0.22
Capterra	2,211	0.22
ConvertKit	2,190	0.22
Gemius PL	2,172	0.22
Rebuy	2,146	0.21
Better Stack	2,141	0.21
Adobe Experience Platform Launch	2,114	0.21
RD Station	2,072	0.21
Alexa Metrics	1,995	0.2
Alexa Certified Site Metrics	1,963	0.2
Statsig	1,954	0.2
Piwik PRO	1,931	0.19
Secomapp	1,880	0.19
Convert	1,873	0.19
Freshworks CRM	1,864	0.19
Mautic	1,862	0.19
Apollo IO	1,848	0.18
Roistat	1,807	0.18
Ahoy	1,797	0.18
Elevar	1,797	0.18
AudioEye	1,775	0.18
Marfeel	1,764	0.18
Inspectlet	1,740	0.17
Omniture Adobe Test and Target	1,735	0.17
Salesforce Marketing Cloud Personalisation	1,735	0.17
Visual Studio Tracking	1,732	0.17
Signal	1,718	0.17
Simprosys	1,707	0.17
Salesforce Web to Lead	1,707	0.17
Claritas	1,690	0.17
Braze	1,683	0.17
Fingerprint Pro	1,608	0.16
51.la	1,607	0.16
TradeDoubler	1,583	0.16
Survicate	1,549	0.15
Salesforce Interaction Studio	1,483	0.15
AppDynamics	1,472	0.15
Salesforce Audience Studio	1,462	0.15
Umami	1,447	0.14
Merge	1,445	0.14
Akamai Page Integrity Manager	1,431	0.14
Zaraz	1,426	0.14
Yahoo Tag Manager	1,420	0.14
G2 Conversion	1,412	0.14
PicReel	1,399	0.14
SALESmanago	1,395	0.14
iGoDigital	1,392	0.14
Mindbox	1,357	0.14
ClickFunnels	1,346	0.13
Automizely	1,336	0.13
BlueConic	1,318	0.13
eSputnik	1,307	0.13
whos.amung.us	1,305	0.13
Flag Counter	1,300	0.13
Demandbase	1,294	0.13
Customer.io	1,289	0.13
Acint	1,276	0.13
Insider	1,270	0.13
Plotly	1,239	0.12
SpeedCurve	1,237	0.12
Retention.com	1,213	0.12
ThreatMetrix	1,209	0.12
ConnectWise	1,203	0.12
Poptin	1,193	0.12
Site24x7	1,181	0.12
Monsido	1,176	0.12
ScarabResearch	1,168	0.12
ProfitWell	1,160	0.12
HighLevel	1,156	0.12
Blotout	1,149	0.11
Shareaholic	1,118	0.11
Bold Commerce	1,109	0.11
Pmetrics	1,107	0.11
Zoho PageSense	1,086	0.11
BrightEdge	1,086	0.11
Amazon Advertising Sizmek Ad Suite	1,076	0.11
Treasure Data	1,067	0.11
MailMunch	1,057	0.11
Tapfiliate	1,053	0.11
Bombora	1,044	0.1
GrowthBook	1,030	0.1
Qualified	1,025	0.1
PageFly	1,023	0.1
Forter	1,020	0.1
Loop Returns	1,016	0.1
Northbeam	1,002	0.1
Intelligems	994	0.1
Kameleoon	983	0.1
FirstPromoter	981	0.1
WebTrends	981	0.1
Navegg	979	0.1
UpSellit	979	0.1
Stackify	963	0.1
ETracker	958	0.1
TVSquared	953	0.1
Nosto	947	0.09
CleverTap	946	0.09
Quantum Metric	944	0.09
Gaug.es	939	0.09
Supabase	935	0.09
OptiMonk	934	0.09
Popconvert	928	0.09
Drip	922	0.09
Zoho CRM	897	0.09
Digioh	896	0.09
Pipedrive	895	0.09
Loyalty Lion	892	0.09
Metorik	890	0.09
Stape	872	0.09
Hyros	871	0.09
LaunchDarkly	869	0.09
ProLayers LeadConnector	865	0.09
Exponea	855	0.09
Moat	850	0.08
AT Internet	845	0.08
Beehiiv	830	0.08
Microsoft Dynamics 365 Marketing	828	0.08
Cedexis	826	0.08
SalesLoft	824	0.08
Shoplift	817	0.08
Commanders Act	812	0.08
Riskified	802	0.08
GRIN	799	0.08
Sumo	793	0.08
Karte	792	0.08
Userpilot	766	0.08
UserGuiding	766	0.08
Tolstoy	759	0.08
Feathr	752	0.08
Honeybadger	751	0.08
Dynamic Yield	737	0.07
SharpSpring	733	0.07
Dinamize	725	0.07
retail CRM	721	0.07
SpyCloud	718	0.07
Kenshoo	714	0.07
ShieldSquare	714	0.07
Listrak	707	0.07
Monetate	706	0.07
Findify	706	0.07
Lead Forensics	700	0.07
Ptengine	690	0.07
emBlue	689	0.07
Agora	686	0.07
MoEngage	676	0.07
Bizible	671	0.07
Mieruca	669	0.07
ClickDimensions	661	0.07
RevenueHunt	657	0.07
Instana	651	0.07
OpenReplay	641	0.06
iovation	635	0.06
aWeber	631	0.06
Yottaa	627	0.06
Infusionsoft	614	0.06
WizRocket	612	0.06
Google Analyticator	603	0.06
Sprig	597	0.06
Blue	596	0.06
SaleCycle	596	0.06
Connectif	589	0.06
PriceSpider	587	0.06
Clerk	583	0.06
Black Crow AI	579	0.06
Curalate	577	0.06
ActiveProspect	576	0.06
Benchmark	576	0.06
Affiliatly	576	0.06
Partnerize	574	0.06
CallTrackingMetrics	570	0.06
Usabilla	570	0.06
Leadinfo	568	0.06
Hitwebcounter	566	0.06
Thrive Leads	565	0.06
ipstack	563	0.06
mParticle	562	0.06
HotLog	554	0.06
Simple Analytics	551	0.06
GoKwik	548	0.05
Clarivate	543	0.05
Netcore	538	0.05
CartStack	531	0.05
HetrixTools	526	0.05
Amplemarket	517	0.05
Spotler Activate	516	0.05
SessionCam	508	0.05
Maileon	507	0.05
Conversant Media	507	0.05
Visitor Analytics	505	0.05
Blackbaud Raisers Edge	505	0.05
Raygun	485	0.05
Ravelin	485	0.05
DotMetrics	484	0.05
Act-On	479	0.05
Smart Emailing	478	0.05
Qubit	476	0.05
Intellimize	471	0.05
Salesfire	465	0.05
Varify	463	0.05
Acoustic Campaign	460	0.05
Doppler	459	0.05
Instantly	458	0.05
Marin Software	457	0.05
Crowdriff	452	0.05
Anonymised	448	0.04
Dreamdata	448	0.04
Retail Rocket	446	0.04
Albacross	445	0.04
Sprinklr	443	0.04
ShinyStat	435	0.04
Konduto	428	0.04
DataXu	428	0.04
Rivo Loyalty	427	0.04
Google AMP Client ID	424	0.04
TUNE	423	0.04
Kommo	418	0.04
Foleon	418	0.04
eXTReMe Tracking	415	0.04
Amazon CloudWatch RUM	409	0.04
Zarget	408	0.04
PartnerStack	407	0.04
Care Cart	404	0.04
Google Content Experiments	402	0.04
AD EBis	400	0.04
US Gov Digital Analytics Program	400	0.04
AutomateWoo	396	0.04
Woopra	394	0.04
EveryAction	391	0.04
Netcore Cloud	388	0.04
Plerdy	382	0.04
Lytics	380	0.04
InsightExpress	379	0.04
Retargeted	377	0.04
Clustr Maps	373	0.04
IO Technologies	372	0.04
AdTriba	370	0.04
Heatmap IT	363	0.04
OwnerIQ	362	0.04
Angulartics	359	0.04
OnThe IO	357	0.04
Loggly	357	0.04
Get Lasso	356	0.04
Segmentify	356	0.04
Aptrinsic	355	0.04
Probely	353	0.04
Supercounters	352	0.04
WhatConverts	351	0.04
Keen IO	349	0.03
OneAll	349	0.03
Wigzo	349	0.03
Oktopost	348	0.03
The Hotels Network	345	0.03
ABlyft	341	0.03
SugarCRM	340	0.03
Carma Marketing Hub	338	0.03
Lunio	338	0.03
Openstat	337	0.03
Gainsight	337	0.03
Littledata	336	0.03
Smartech	335	0.03
Sift Science	334	0.03
Trengo	331	0.03
Eulerian	331	0.03
EX.CO	329	0.03
SuiteCRM	328	0.03
Adscale	328	0.03
Tatari	326	0.03
KISSmetrics	325	0.03
Hello Retail	325	0.03
Social Miner	324	0.03
ChurnZero	320	0.03
Freshpaint	319	0.03
Wicked Reports	319	0.03
Mailganer	319	0.03
Mutiny	319	0.03
Beusable	317	0.03
Navattic	311	0.03
CleverReach	310	0.03
Smart Leads Inc	310	0.03
Oribi Analytics	309	0.03
Infoline	309	0.03
Optimizely Recommendations	308	0.03
Conga	308	0.03
Efficient Frontier	307	0.03
Facebook Tag API	307	0.03
ContactPigeon	307	0.03
Flexmail	306	0.03
4Cite	301	0.03
Clearsale	299	0.03
OmniConvert	297	0.03
Acecounter	295	0.03
Freshmarketer	294	0.03
Revolver Maps	293	0.03
Informz	293	0.03
PathFactory	289	0.03
Talkdesk	288	0.03
SmartHint	285	0.03
TruConversion	285	0.03
NeonCRM	284	0.03
Decibel Insight	284	0.03
SecuredVisit	282	0.03
Salsify	279	0.03
Analytify.io	278	0.03
minFraud MaxMind	277	0.03
Yieldify	277	0.03
Usablenet	276	0.03
Affilae	275	0.03
Factors.ai	273	0.03
Abandoned Cart Recovery by Marsello	272	0.03
Polar Analytics	270	0.03
CARBON AI	270	0.03
StatusCake	269	0.03
The Marketer	265	0.03
Coremetrics	265	0.03
Gladly	265	0.03
Tolt	264	0.03
SpyLog	263	0.03
LimeSpot	263	0.03
Voyado	263	0.03
GA Connector	262	0.03
Deadline Funnel	261	0.03
Flocktory	261	0.03
Toast	259	0.03
BloomReach	259	0.03
Nelio Testing	258	0.03
Zeta Marketing Platform	258	0.03
Webtrekk	258	0.03
Maxymiser	257	0.03
Widde	256	0.03
Gleam	256	0.03
Boomtrain	255	0.03
360	254	0.03