Analytics Usage Distribution in the Top 1 Million Sites

Distribution for websites using Analytics technologies

Top In Analytics Usage Distribution in the Top 1 Million Sites

Technology	Websites	%
Google Analytics	505,897	50.59
Global Site Tag	389,289	38.93
Facebook Pixel	157,926	15.79
Facebook Signal	136,105	13.61
Facebook Conversion Tracking	111,031	11.1
Google Conversion Linker	108,126	10.81
Facebook Domain Insights	84,194	8.42
Hotjar	68,780	6.88
Yandex Metrika	66,131	6.61
Google Conversion Tracking	60,440	6.04
New Relic	48,181	4.82
LinkedIn Insights	47,518	4.75
Google Optimize 360	44,839	4.48
Bing Universal Event Tracking	42,342	4.23
Fastly	34,323	3.43
Hubspot	30,881	3.09
Cloudflare Insights	28,238	2.82
Microsoft Clarity	26,705	2.67
TikTok Conversion Tracking Pixel	26,304	2.63
Cloudflare Web Analytics	25,961	2.6
Twitter Website Universal Tag	24,347	2.43
Matomo	24,003	2.4
Cloudflare Rocket Loader	21,783	2.18
Baidu Analytics	19,855	1.99
Twitter Conversion Tracking	19,826	1.98
DoubleClick Floodlight	17,985	1.8
Quantcast Measurement	17,547	1.75
comScore	17,486	1.75
Yahoo Web Analytics	16,765	1.68
Pinterest Conversion Tracking	16,350	1.64
Google Analytics IP Anonymization	16,309	1.63
Klaviyo	14,550	1.46
Adobe Dynamic Tag Management	13,751	1.38
Rapleaf	13,379	1.34
Lotame Crowd Control	13,104	1.31
Yahoo Dot	12,795	1.28
Adobe Marketing Cloud	12,317	1.23
LiveRamp	12,280	1.23
CrazyEgg	12,249	1.22
Omniture SiteCatalyst	12,182	1.22
Trustpilot	11,846	1.18
MediaMath	11,509	1.15
Everest Technologies	10,850	1.08
Segment	9,955	1
Twitter Analytics	9,897	0.99
Adobe Analytics	9,744	0.97
Snowplow	9,647	0.96
Pardot	9,211	0.92
Salesforce	8,934	0.89
Active Campaign	8,844	0.88
KnowBe4	8,590	0.86
MailerLite	8,244	0.82
Amplitude	8,016	0.8
FullStory	7,589	0.76
Adobe Launch	7,478	0.75
Microsoft Application Insights	7,176	0.72
Funding Choices	7,088	0.71
Adobe Experience Platform Identity Service	6,732	0.67
Dotomi	6,665	0.67
Azure Monitor	6,629	0.66
Moat	6,447	0.64
StatCounter	6,443	0.64
Mixpanel	6,337	0.63
CNZZ	6,302	0.63
Reddit Conversion Tracking	6,262	0.63
Tynt Tracer	6,067	0.61
Salesforce Audience Studio	5,995	0.6
Marketo	5,897	0.59
Akamai mPulse	5,638	0.56
Visual Website Optimizer	5,548	0.55
33 Across	5,508	0.55
Mouseflow	5,477	0.55
Lucky Orange	5,041	0.5
Digital Window	4,889	0.49
Optimizely	4,677	0.47
Google Analytics with Ad Tracking	4,655	0.47
Report URI	4,517	0.45
Heap	4,408	0.44
Pingdom RUM	4,325	0.43
SendPulse	4,324	0.43
51.la	4,292	0.43
Microsoft Azure Monitor	4,262	0.43
ZoomInfo	4,254	0.43
Attentive	4,233	0.42
LiveInternet	4,169	0.42
Datadog	4,119	0.41
loader.io	4,063	0.41
Confiant	3,992	0.4
UptimeRobot	3,961	0.4
Histats	3,853	0.39
Alexa Metrics	3,654	0.37
Rambler	3,645	0.36
Alexa Certified Site Metrics	3,629	0.36
Pendo	3,617	0.36
Chartbeat	3,535	0.35
FouAnalytics	3,457	0.35
Leadfeeder	3,382	0.34
Grafana	3,281	0.33
OwnerIQ	3,278	0.33
Clicky	3,202	0.32
6sense	2,968	0.3
Naver Analytics	2,950	0.3
Google Call Conversion Tracking	2,926	0.29
Ravelin	2,880	0.29
Smartlook	2,815	0.28
Omniture Adobe Test and Target	2,687	0.27
Bazaarvoice	2,632	0.26
Eloqua	2,576	0.26
Pmetrics	2,542	0.25
Sumo	2,502	0.25
RudderStack	2,479	0.25
ConvertKit	2,466	0.25
Gemius	2,466	0.25
Nielsen	2,433	0.24
Branch	2,432	0.24
PayPal Marketing Solutions	2,429	0.24
WP Advanced Ads	2,417	0.24
Parse.ly	2,376	0.24
Amazon Advertising Sizmek Ad Suite	2,360	0.24
Gemius PL	2,354	0.24
Matomo Tag Manager	2,273	0.23
Signal	2,271	0.23
Fathom Analytics	2,259	0.23
Inspectlet	2,245	0.22
Dynatrace	2,220	0.22
AppsFlyer	2,207	0.22
PostHog	2,135	0.21
Plausible Analytics	2,119	0.21
Capterra	1,981	0.2
Acint	1,972	0.2
accessiBe	1,950	0.19
Salesforce Web to Lead	1,944	0.19
Bold Commerce	1,939	0.19
dotdigital Engagement Cloud	1,885	0.19
Bombora	1,863	0.19
Adobe Experience Platform Launch	1,828	0.18
Ahoy	1,808	0.18
DataXu	1,801	0.18
Roistat	1,732	0.17
CQuotient	1,730	0.17
Survicate	1,669	0.17
Zoho PageSense	1,627	0.16
Omnisend	1,625	0.16
AudioEye	1,618	0.16
Mautic	1,617	0.16
AB Tasty	1,612	0.16
AppDynamics	1,600	0.16
whos.amung.us	1,595	0.16
Adjust	1,568	0.16
iGoDigital	1,564	0.16
G2 Conversion	1,557	0.16
Visual Studio Tracking	1,536	0.15
Yahoo Tag Manager	1,534	0.15
Nakanohito	1,513	0.15
Innocraft Cloud	1,510	0.15
MailMunch	1,497	0.15
ProfitWell	1,491	0.15
Content Square	1,482	0.15
TradeDoubler	1,476	0.15
Shareaholic	1,433	0.14
Secomapp	1,423	0.14
Rebuy	1,408	0.14
Drip	1,376	0.14
Demandbase	1,356	0.14
AT Internet	1,354	0.14
Clearbit	1,327	0.13
Claritas	1,286	0.13
BlueConic	1,273	0.13
Usabilla	1,267	0.13
ClickFunnels	1,245	0.12
Metricool	1,223	0.12
Treasure Data	1,203	0.12
Customer.io	1,178	0.12
Piwik PRO	1,172	0.12
Thrive Leads	1,166	0.12
Google Analyticator	1,163	0.12
Flag Counter	1,158	0.12
SpeedCurve	1,156	0.12
Kenshoo	1,145	0.11
Stackify	1,127	0.11
Sift Science	1,125	0.11
Visitor Analytics	1,124	0.11
GRIN	1,120	0.11
Tapfiliate	1,117	0.11
SalesLoft	1,101	0.11
Automizely	1,085	0.11
Monsido	1,081	0.11
Braze	1,080	0.11
Elevar	1,057	0.11
ScarabResearch	1,051	0.11
SharpSpring	1,031	0.1
Feathr	1,031	0.1
WebTrends	1,025	0.1
Freshworks CRM	1,020	0.1
aWeber	1,020	0.1
Poptin	992	0.1
Infusionsoft	967	0.1
Lead Forensics	952	0.1
TeaLeaf	949	0.09
CallTrackingMetrics	948	0.09
Salesforce Interaction Studio	933	0.09
HotLog	931	0.09
ConnectWise	922	0.09
Insider	917	0.09
TVSquared	912	0.09
Mindbox	903	0.09
Zeotap	899	0.09
OptiMonk	895	0.09
Bizible	880	0.09
FirstPromoter	867	0.09
ETracker	858	0.09
PageFly	855	0.09
Zaraz	855	0.09
Dynamic Yield	853	0.09
Sqreen	850	0.08
Navegg	842	0.08
iovation	841	0.08
Digioh	837	0.08
UpSellit	837	0.08
ClickDimensions	829	0.08
BrightEdge	827	0.08
Loyalty Lion	822	0.08
Plotly	821	0.08
Listrak	816	0.08
Qubit	811	0.08
Partnerize	804	0.08
eSputnik	800	0.08
Convert	786	0.08
Nosto	780	0.08
ipstack	755	0.08
SALESmanago	732	0.07
Riskified	732	0.07
Ptengine	725	0.07
Instana	725	0.07
AdTriba	724	0.07
Pipedrive	721	0.07
Raygun	721	0.07
Quantum Metric	719	0.07
Microsoft Dynamics 365 Marketing	714	0.07
CleverTap	707	0.07
Yottaa	706	0.07
Act-On	701	0.07
ThreatMetrix	699	0.07
Findify	699	0.07
Mieruca	695	0.07
Oribi Analytics	691	0.07
Honeybadger	683	0.07
Gaug.es	678	0.07
Marin Software	678	0.07
Loop Returns	677	0.07
Commanders Act	662	0.07
Shopify Tracking	661	0.07
Affiliatly	655	0.07
PicReel	653	0.07
Cedexis	651	0.07
Monetate	647	0.06
Woopra	641	0.06
Heatmap IT	639	0.06
Google AMP Client ID	629	0.06
Opinary	626	0.06
PriceSpider	620	0.06
Curalate	606	0.06
Visual IQ	593	0.06
SessionCam	591	0.06
Umami	586	0.06
Openstat	586	0.06
Zoho CRM	579	0.06
Acoustic Campaign	575	0.06
Metorik	573	0.06
Adscale	572	0.06
Exponea	571	0.06
Loggly	568	0.06
Conversant Media	566	0.06
WizRocket	556	0.06
eXTReMe Tracking	553	0.06
Google Content Experiments	552	0.06
Agora	548	0.05
OneAll	543	0.05
Ortto	536	0.05
RECOD3	533	0.05
Analytics Insights for WordPress	530	0.05
Efficient Frontier	530	0.05
Angulartics	530	0.05
Kochava	528	0.05
360	524	0.05
Albacross	522	0.05
Karte	515	0.05
DotMetrics	514	0.05
Hitwebcounter	512	0.05
Retail Rocket	508	0.05
Crowdriff	508	0.05
AD EBis	501	0.05
Lytics	501	0.05
Userpilot	499	0.05
PartnerStack	493	0.05
IXI Digital	490	0.05
Keen IO	486	0.05
Infoline	483	0.05
LaunchDarkly	479	0.05
Fingerprint Pro	477	0.05
Kameleoon	475	0.05
KISSmetrics	473	0.05
SpyCloud	470	0.05
Cross Pixel Media	469	0.05
Northbeam	469	0.05
IO Technologies	465	0.05
ProLayers LeadConnector	458	0.05
userTrack	456	0.05
OnThe IO	452	0.05
RevenueHunt	452	0.05
LiveTex	451	0.05
Netcore	440	0.04
Clarivate	438	0.04
Terminus	438	0.04
Realytics	431	0.04
Littledata	428	0.04
Keywee	426	0.04
ShinyStat	423	0.04
Revolver Maps	422	0.04
Facebook Tag API	418	0.04
Popupsmart	417	0.04
SpyLog	417	0.04
Zarget	414	0.04
Deadline Funnel	412	0.04
ClickTale	412	0.04
EveryAction	411	0.04
Site24x7	409	0.04
Wicked Reports	408	0.04
MoEngage	408	0.04
Proof	402	0.04
Oktopost	400	0.04
Forter	396	0.04
Acecounter	395	0.04
Clustr Maps	394	0.04
IntelligenceWP	388	0.04
Maxymiser	385	0.04
Tolstoy	384	0.04
SteelHouse	384	0.04
Black Crow AI	384	0.04
Carro	378	0.04
Resonate	378	0.04
SaleCycle	378	0.04
Webtrekk	377	0.04
Sprig	375	0.04
emBlue	373	0.04
Qualified	369	0.04
Analytify.io	367	0.04
mParticle	365	0.04
NinthDecimal	364	0.04
Yieldify	364	0.04
Hyros	363	0.04
WhatConverts	362	0.04
Toast	362	0.04
The Hotels Network	360	0.04
Datalogix	358	0.04
4Cite	358	0.04
Kommo	357	0.04
Web Stat	353	0.04
HighLevel	352	0.04
SecuredVisit	352	0.04
Leadinfo	351	0.04
ShieldSquare	344	0.03
GoSquared	343	0.03
Site Meter	342	0.03
HetrixTools	340	0.03
Decibel Insight	339	0.03
ConvertFlow	335	0.03
Freshsales	335	0.03
Netmining	335	0.03
Coremetrics	335	0.03
AutomateWoo	334	0.03
Informz	334	0.03
Freshmarketer	333	0.03
US Gov Digital Analytics Program	333	0.03
Plerdy	331	0.03
i2i	328	0.03
Akamai Page Integrity Manager	328	0.03
Wootric	323	0.03
GA Connector	315	0.03
Aptrinsic	313	0.03
Netcore Cloud	312	0.03
Wiredminds	311	0.03
ActiveProspect	309	0.03
Simon Data	308	0.03
AvantMetrics	307	0.03
Gleam	305	0.03
ChurnZero	304	0.03
Care Cart	302	0.03
Foleon	301	0.03
Gainsight	298	0.03
CartStack	294	0.03
Alphonso	293	0.03
REDretarget	291	0.03
Recruitics	290	0.03
Zeta Marketing Platform	288	0.03
Boomtrain	286	0.03
Crimson Hexagon	284	0.03
FC2 Analyzer	284	0.03
Retention.com	284	0.03
NeonCRM	283	0.03
UserGuiding	283	0.03
Adobe CQ Analytics	282	0.03
IgnitionOne	282	0.03
LimeSpot	281	0.03
Throtle	281	0.03
Smartech	280	0.03
KickFire	279	0.03
Barracuda Web App Firewall	278	0.03
Flocktory	276	0.03
TruConversion	274	0.03
SiteWit	271	0.03
minFraud MaxMind	270	0.03
Yellzz	270	0.03
Dreamdata	269	0.03
LeadLander	266	0.03
Eulerian	265	0.03
Triggered Messaging	265	0.03
Mather Economics	265	0.03
WordPress Stats	264	0.03
retail CRM	264	0.03
Tatari	264	0.03
Clerk	264	0.03
StatusCake	264	0.03
Blue	263	0.03
LinkMink	262	0.03
Emarsys eMarketing Suite	262	0.03
PathFactory	260	0.03
Abandoned Cart Recovery by Marsello	256	0.03
Perfex	255	0.03
Popmechanic	254	0.03
RD Station	252	0.03
ForeSee Results	252	0.03
Smart Emailing	251	0.03
Ve Interactive	247	0.02
BlueCore	247	0.02
Baomitu	246	0.02
Alexa Analytics	246	0.02
Beusable	246	0.02
OpenReplay	245	0.02
Funnelytics	244	0.02
Tencent Analytics	242	0.02
Statsig	241	0.02
Effective Measure	241	0.02
LeadDyno	240	0.02
GrowSumo	239	0.02
Trengo	238	0.02
Doppler	237	0.02
Infonline	236	0.02
Optimizely Recommendations	234	0.02
Insightera	234	0.02
ProveSource	233	0.02
Ontraport	233	0.02
Simple Analytics	232	0.02
Flexmail	229	0.02
Mutiny	229	0.02
Infinity	228	0.02
SMSBump	227	0.02
Supercounters	222	0.02
Open Web Analytics	220	0.02
Carma Marketing Hub	220	0.02
Wheelio	219	0.02
Ptengine China	218	0.02
mycounter - Page Counter	216	0.02
Cloud Technologies	214	0.02
Zaius	214	0.02