Analytics Usage Statistics

Statistics for websites using Analytics technologies

Google Analytics
Facebook Signal
Facebook Pixel
Google Conversion Tracking
Facebook Domain Insights
Quantcast Measurement
Rapleaf
New Relic
comScore
LiveRamp

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Name 10k 100k Million Entire Web
Google Analytics 7,167 74,297 623,540 29,329,524
Facebook Signal 3,128 24,582 127,643 506
Facebook Pixel 2,548 21,848 116,076 1,351,897
Facebook Domain Insights 2,532 13,251 78,516 2,737,757
Quantcast Measurement 2,375 11,555 65,040 1,084,289
Rapleaf 2,292 10,736 30,326 509
comScore 2,197 10,494 41,738 77,848
Google Conversion Tracking 2,063 15,874 84,675 1,023,647
LiveRamp 2,053 9,048 24,592 455
Everest Technologies 2,034 8,588 23,161 752
MediaMath 1,925 7,990 27,926 6,052
New Relic 1,818 10,638 42,973 2,182,557
Lotame Crowd Control 1,783 8,321 29,572 9,218
Krux Digital 1,351 5,217 11,370 3,992
Omniture SiteCatalyst 1,336 4,706 13,727 148,781
Bing Universal Event Tracking 1,202 7,779 24,465 54,011
DoubleClick Floodlight 1,124 5,317 18,198 32,197
Datalogix 1,107 5,123 14,125 484
Twitter Analytics 1,037 4,273 13,592 16,174
Moat 1,023 4,111 9,498 989

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Analytics, or web analytics is gathered by measuring internet data either directly or indirectly. BuiltWith tracks on-site analytical systems that are typically identified by their javascript signature. Analytics typically works by allowing the javascript tag to perform certain functions such as creating a cookie (that allows return visitor tracking, bounce tracking) and testing browser functionality (version, screensize) as well as this the request provides the tracking code with information regarding the location of the visitor. All of this information is aggregated and compiled into the analytical information made available to the user.

Google Analytics which was launched in November 2005 is currently the most used analytical package on the internet, which was based on Urchin 5, which still features in the top analytical packages in use today, Google’s analytics javascript tag is probably the most hit URL in the world.