Analytics Usage Distribution in the Top 10k Sites

Top In Analytics Usage Distribution in the Top 10k Sites

Technology	Websites	%
Google Analytics	5,999	59.99
Global Site Tag	5,502	55.02
Facebook Domain Insights	2,445	24.45
Facebook Pixel	2,419	24.19
Google Conversion Linker	2,129	21.29
Facebook Signal	2,053	20.53
LinkedIn Insights	1,378	13.78
Fastly	1,373	13.73
Hotjar	1,352	13.52
New Relic	1,318	13.18
Facebook Conversion Tracking	1,303	13.03
Bing Universal Event Tracking	1,286	12.86
Twitter Website Universal Tag	1,043	10.43
Google Conversion Tracking	988	9.88
Google Optimize 360	980	9.8
Microsoft Clarity	950	9.5
DoubleClick Floodlight	879	8.79
Twitter Conversion Tracking	879	8.79
Omniture SiteCatalyst	851	8.51
TikTok Conversion Tracking Pixel	790	7.9
Cloudflare Insights	761	7.61
Rapleaf	761	7.61
Adobe Marketing Cloud	751	7.51
Adobe Dynamic Tag Management	742	7.42
comScore	721	7.21
Cloudflare Web Analytics	714	7.14
Adobe Analytics	647	6.47
Funding Choices	627	6.27
LiveRamp	577	5.77
Yahoo Web Analytics	542	5.42
Hubspot	541	5.41
Salesforce	538	5.38
Akamai mPulse	527	5.27
Yandex Metrika	521	5.21
Lotame Crowd Control	514	5.14
Reddit Conversion Tracking	464	4.64
Matomo	459	4.59
Optimizely	437	4.37
Marketo	426	4.26
Adobe Launch	420	4.2
Segment	407	4.07
CrazyEgg	404	4.04
Quantcast Measurement	402	4.02
Snowplow	369	3.69
FullStory	348	3.48
Pinterest Conversion Tracking	341	3.41
Amplitude	341	3.41
Chartbeat	340	3.4
Adobe Experience Platform Identity Service	327	3.27
Salesforce Audience Studio	316	3.16
6sense	316	3.16
Azure Monitor	315	3.15
Google Analytics IP Anonymization	313	3.13
Visual Website Optimizer	296	2.96
Cloudflare Rocket Loader	294	2.94
Twitter Analytics	294	2.94
Dotomi	281	2.81
Yahoo Dot	280	2.8
Datadog	275	2.75
Omniture Adobe Test and Target	271	2.71
Pardot	260	2.6
Everest Technologies	249	2.49
Moat	241	2.41
KnowBe4	227	2.27
Parse.ly	224	2.24
Supership	217	2.17
Mixpanel	214	2.14
Tynt Tracer	208	2.08
ZoomInfo	206	2.06
Microsoft Azure Monitor	205	2.05
Adobe Experience Platform Launch	195	1.95
Dynatrace	192	1.92
Microsoft Application Insights	189	1.89
Branch	187	1.87
AppsFlyer	186	1.86
Baidu Analytics	183	1.83
Eloqua	181	1.81
33 Across	178	1.78
Report URI	176	1.76
Demandbase	174	1.74
Pendo	166	1.66
Gemius	166	1.66
Gemius PL	156	1.56
Content Square	154	1.54
Adjust	151	1.51
Heap	150	1.5
MediaMath	149	1.49
Nielsen	149	1.49
Clearbit	145	1.45
Pingdom RUM	130	1.3
BlueConic	130	1.3
G2 Conversion	127	1.27
Braze	125	1.25
Trustpilot	124	1.24
Confiant	124	1.24
Google Analytics with Ad Tracking	121	1.21
Mouseflow	120	1.2
OpenTelemetry	115	1.15
loader.io	113	1.13
RudderStack	112	1.12
Bizible	109	1.09
Amazon Advertising Sizmek Ad Suite	107	1.07
Quantum Metric	106	1.06
Bazaarvoice	104	1.04
SpeedCurve	104	1.04
Marfeel	99	0.99
AB Tasty	98	0.98
Bombora	98	0.98
StatCounter	94	0.94
AT Internet	94	0.94
Alexa Metrics	93	0.93
WebTrends	93	0.93
Visual Studio Tracking	92	0.92
Alexa Certified Site Metrics	91	0.91
AppDynamics	91	0.91
MailerLite	88	0.88
ProfitWell	88	0.88
Salesforce Marketing Cloud Personalisation	88	0.88
Signal	87	0.87
Usabilla	86	0.86
Salesforce Interaction Studio	86	0.86
Active Campaign	83	0.83
Kenshoo	83	0.83
Klaviyo	81	0.81
Akamai Page Integrity Manager	81	0.81
Plausible Analytics	78	0.78
Digioh	77	0.77
ThreatMetrix	77	0.77
Digital Window	76	0.76
CNZZ	72	0.72
PostHog	71	0.71
Attentive	71	0.71
Matomo Tag Manager	70	0.7
TeaLeaf	70	0.7
DotMetrics	70	0.7
LaunchDarkly	69	0.69
Yahoo Tag Manager	67	0.67
trueAnthem	65	0.65
Grafana	63	0.63
US Gov Digital Analytics Program	63	0.63
Capterra	60	0.6
Ravelin	59	0.59
Treasure Data	59	0.59
accessiBe	58	0.58
Lucky Orange	57	0.57
iGoDigital	57	0.57
Qualified	56	0.56
Leadfeeder	54	0.54
Survicate	53	0.53
Claritas	52	0.52
Insider	52	0.52
UptimeRobot	51	0.51
TradeDoubler	51	0.51
SalesLoft	51	0.51
Fathom Analytics	50	0.5
Qualia	50	0.5
Convert	50	0.5
Histats	49	0.49
Karte	49	0.49
Salesforce Web to Lead	48	0.48
Mutiny	48	0.48
Clicky	47	0.47
Loggly	47	0.47
CQuotient	46	0.46
ForeSee Results	46	0.46
whos.amung.us	45	0.45
ClickTale	45	0.45
Honeybadger	44	0.44
Sift Science	42	0.42
Commanders Act	42	0.42
PathFactory	42	0.42
SendPulse	41	0.41
Ahoy	41	0.41
CleverTap	41	0.41
Instana	41	0.41
Rambler	39	0.39
Inspectlet	39	0.39
mParticle	39	0.39
UpSellit	39	0.39
Mautic	38	0.38
Nakanohito	38	0.38
Sprig	38	0.38
Mindbox	38	0.38
InsightExpress	38	0.38
AudioEye	37	0.37
Efficient Frontier	37	0.37
Dun and Brandstreet Visitor Intelligence	37	0.37
Catchpoint	37	0.37
Plotly	36	0.36
Monetate	36	0.36
GlassBox	36	0.36
Naver Analytics	35	0.35
SpyCloud	35	0.35
Piwik PRO	34	0.34
Google AMP Client ID	34	0.34
iovation	34	0.34
Fingerprint Pro	33	0.33
PartnerStack	33	0.33
Kameleoon	33	0.33
Arkose Labs	33	0.33
Pmetrics	32	0.32
Crimson Hexagon	32	0.32
Statsig	32	0.32
Agora	32	0.32
Userpilot	32	0.32
Aptrinsic	32	0.32
Decibel Insight	32	0.32
Partnerize	31	0.31
Riskified	31	0.31
Dynamic Yield	31	0.31
FouAnalytics	31	0.31
Smartlook	30	0.3
IO Technologies	30	0.3
TVSquared	30	0.3
BrightEdge	30	0.3
Infoline	30	0.3
Sprinklr	30	0.3
Mather Economics	30	0.3
PayPal Marketing Solutions	29	0.29
Customer.io	29	0.29
SecuredVisit	29	0.29
Gainsight	29	0.29
Webtrekk	29	0.29
LiveInternet	28	0.28
OnThe IO	28	0.28
4Cite	28	0.28
Maxymiser	28	0.28
Stackify	27	0.27
Forter	27	0.27
WizRocket	27	0.27
Qubit	27	0.27
Findify	27	0.27
Boomtrain	27	0.27
Amazon CloudWatch RUM	27	0.27
Solvvy	27	0.27
Innocraft Cloud	26	0.26
Navegg	26	0.26
dotdigital Engagement Cloud	26	0.26
OwnerIQ	26	0.26
ShieldSquare	26	0.26
Zeta Marketing Platform	26	0.26
Blue Triangle Tech	26	0.26
Shareaholic	25	0.25
DataXu	25	0.25
Adobe CQ Analytics	25	0.25
OpinionLab	25	0.25
Fireblade	25	0.25
MoEngage	24	0.24
AD EBis	24	0.24
Zaraz	23	0.23
Cedexis	23	0.23
Rokt	23	0.23
Kwai Conversion Tracking	22	0.22
Zoho PageSense	22	0.22
Mieruca	22	0.22
Split	22	0.22
Coremetrics	22	0.22
Macromill	22	0.22
eSputnik	21	0.21
Yottaa	21	0.21
EX.CO	20	0.2
Folloze	20	0.2
Site24x7	19	0.19
Google Content Experiments	19	0.19
SessionCam	19	0.19
Monsido	19	0.19
Netcore	19	0.19
Exponea	19	0.19
Lytics	19	0.19
Foresee Answers Cloud	19	0.19
Highspot	19	0.19
BloomReach	18	0.18
Infonline	18	0.18
Keywee	18	0.18
Intellimize	18	0.18
UX Feedback	18	0.18
Roistat	17	0.17
Ptengine	17	0.17
SiteSpect	17	0.17
ScarabResearch	17	0.17
Adscale	17	0.17
Netmining	17	0.17
Oktopost	17	0.17
Conga	17	0.17
Hushly	17	0.17
Google Analyticator	16	0.16
WP Advanced Ads	16	0.16
KISSmetrics	16	0.16
Curalate	16	0.16
Certona	16	0.16
AirPR	16	0.16
Metricool	15	0.15
ConvertKit	15	0.15
Sumo	15	0.15
Keen IO	15	0.15
Umami	15	0.15
Lead Forensics	15	0.15
iPerceptions	15	0.15
UserGuiding	15	0.15
Urchin 5	15	0.15
PriceSpider	15	0.15
Opinary	15	0.15
DMD	15	0.15
Terminus	15	0.15
Kochava	15	0.15
Usablenet	15	0.15
Seismic	15	0.15
Flag Counter	14	0.14
Blue	14	0.14
Angulartics	14	0.14
Merge	14	0.14
Optimizely Recommendations	14	0.14
GrowSumo	14	0.14
Google Call Conversion Tracking	13	0.13
Bold Commerce	13	0.13
Drip	13	0.13
RD Station	13	0.13
Tapfiliate	13	0.13
Marin Software	13	0.13
Freshpaint	13	0.13
Microsoft Dynamics 365 Marketing	13	0.13
Flocktory	13	0.13
SaleCycle	13	0.13
Tatari	13	0.13
BlueCore	13	0.13
Navattic	13	0.13
Namogoo	13	0.13
Freshworks CRM	12	0.12
Poptin	12	0.12
ShinyStat	12	0.12
Gaug.es	12	0.12
Clustr Maps	12	0.12
Heatmap IT	12	0.12
emBlue	12	0.12
ClickDimensions	12	0.12
userTrack	12	0.12
EveryAction	12	0.12
Nosto	12	0.12
ChurnZero	12	0.12
Resonate	12	0.12
LiftIgniter	12	0.12
CreatorIQ	12	0.12
UserZoom	12	0.12
Visitor Analytics	11	0.11
OptiMonk	11	0.11
ipstack	11	0.11
Raygun	11	0.11
Simple Analytics	11	0.11
Adoric	11	0.11
Zarget	11	0.11
minFraud MaxMind	11	0.11
Freshmarketer	11	0.11
Optimove	11	0.11
Insightera	11	0.11
Effective Measure	11	0.11
Jebbit	11	0.11
Calibermind	11	0.11
TrenDemon	11	0.11
Qualifio	11	0.11
Unica	11	0.11
Nuance	11	0.11
aWeber	10	0.1
Acint	10	0.1
Zoho CRM	10	0.1
PicReel	10	0.1
SALESmanago	10	0.1
Dreamdata	10	0.1
KickFire	10	0.1
StatusCake	10	0.1
Netcore Cloud	10	0.1
Get Koala	10	0.1
Exit Bee	10	0.1
PageFair	10	0.1
Rtoaster	10	0.1
Content Insights	10	0.1
Airship	10	0.1
Memo	10	0.1
51.la	9	0.09
Hitwebcounter	9	0.09
Wootric	9	0.09
OpenReplay	9	0.09
Toast	9	0.09
Simon Data	9	0.09
Customily	9	0.09
Acoustic Campaign	9	0.09
Emarsys eMarketing Suite	9	0.09
Clarivate	9	0.09
ByteDance	9	0.09
Blueshift	9	0.09
Eulerian	9	0.09
LiveSession	9	0.09
Acquia Lift	9	0.09
Visual IQ	9	0.09
Leadfamly	9	0.09
Nudge	9	0.09
Vision Critical	9	0.09
Fraudlogix	9	0.09
Repro	9	0.09
MadKudu	9	0.09
O2MC Dimml	9	0.09
HighLevel	8	0.08
ETracker	8	0.08
eXTReMe Tracking	8	0.08
Pipedrive	8	0.08
Revolver Maps	8	0.08
Site Meter	8	0.08
Woopra	8	0.08
NeonCRM	8	0.08
HockeyStack	8	0.08
Yellzz	8	0.08
Smartech	8	0.08
OmniConvert	8	0.08
Wysistat	8	0.08
Segmentify	8	0.08
indigitall	8	0.08
Iterable	8	0.08
Zeotap	8	0.08
SmarterHQ	8	0.08
Altmetric	8	0.08
Chartable	8	0.08
Conductrics	8	0.08
Beamery	8	0.08
DimML	8	0.08
Linkpulse	8	0.08
Automizely	7	0.07
Secomapp	7	0.07
WordPress Stats	7	0.07
ConnectWise	7	0.07
Beusable	7	0.07
Ortto	7	0.07
AdTriba	7	0.07
GA Connector	7	0.07
Facebook Tag API	7	0.07
Sitestat	7	0.07
LeadLander	7	0.07
Recruitics	7	0.07
MailTrack	7	0.07
Zift Solutions	7	0.07
Black Crow AI	7	0.07
Foleon	7	0.07
Popmechanic	7	0.07
Smart Leads Inc	7	0.07
Cohesion Apps	7	0.07
Uberall	7	0.07
ChannelAdvisor	7	0.07
TapClicks	7	0.07
Airbrake	7	0.07
Throtle	7	0.07
Postie	7	0.07
Experian Stats	7	0.07
Google Flights Price Accuracy	7	0.07
BrainPad Rtoaster	7	0.07
Atlas Action Tags	7	0.07

72,333 Detections

of Analytics and Tracking in the Top 10k Sites. Last updated 26th Apr 2024.

Google Analytics is currently the most popular technology in this category.