Analytics Usage Distribution in the Top 10k Sites

Distribution for websites using Analytics technologies

Top In Analytics Usage Distribution in the Top 10k Sites
Technology Websites %
Google Analytics 6,001 60.01
Global Site Tag 4,616 46.16
Facebook Domain Insights 2,765 27.65
Facebook Pixel 2,730 27.3
Google Conversion Linker 2,346 23.27
Facebook Signal 2,237 22.37
New Relic 2,143 21.09
Google Conversion Tracking 1,987 19.73
Facebook Conversion Tracking 1,917 19.17
LinkedIn Insights 1,597 15.97
Hotjar 1,588 15.88
Fastly 1,578 15.78
Google Optimize 360 1,576 15.76
Twitter Website Universal Tag 1,232 12.32
Bing Universal Event Tracking 1,200 12
Omniture SiteCatalyst 1,112 10.98
Adobe Analytics 954 9.38
Twitter Conversion Tracking 943 9.43
Adobe Marketing Cloud 942 9.42
comScore 939 9.35
DoubleClick Floodlight 925 9.17
Adobe Dynamic Tag Management 910 8.96
Quantcast Measurement 693 6.89
Google Analytics IP Anonymization 675 6.75
Mixpanel 656 6.52
Adobe Experience Platform Identity Service 654 6.5
Hubspot 637 6.37
Adobe Launch 635 6.26
Microsoft Clarity 621 6.21
CrazyEgg 616 5.89
TikTok Conversion Tracking Pixel 614 5.98
Matomo 598 5.98
Rapleaf 594 5.94
Salesforce 588 5.77
Yahoo Web Analytics 575 5.68
Akamai mPulse 568 5.68
Cloudflare Insights 526 5.06
Snowplow 524 5.24
FullStory 520 5.2
Segment 516 5.16
Optimizely 514 5.14
Twitter Analytics 494 4.94
Everest Technologies 478 4.78
Yandex Metrika 470 4.69
Cloudflare Web Analytics 464 4.64
Marketo 455 4.49
Chartbeat 427 4.18
Baidu Analytics 415 4.15
LiveRamp 379 3.81
Lotame Crowd Control 373 3.68
MediaMath 369 3.69
Pardot 361 3.55
Yahoo Dot 357 3.57
Reddit Conversion Tracking 357 3.57
Pinterest Conversion Tracking 317 3.15
Amplitude 306 3.06
Moat 302 3.02
Microsoft Application Insights 295 2.95
Report URI 289 2.89
Salesforce Audience Studio 287 2.8
Omniture Adobe Test and Target 279 2.76
Parse.ly 262 2.62
Eloqua 251 2.44
Dotomi 246 2.44
Azure Monitor 244 2.44
Cloudflare Rocket Loader 231 2.31
KnowBe4 227 2.24
Branch 227 2.27
Visual Website Optimizer 225 2.25
Pingdom RUM 220 2.2
Pendo 215 2.15
CNZZ 214 2.18
Google Analytics with Ad Tracking 205 2.05
Adobe Experience Platform Launch 198 1.98
6sense 195 1.95
Datadog 193 1.89
Nielsen 181 1.77
StatCounter 180 1.77
Dynatrace 178 1.78
Alexa Certified Site Metrics 173 1.73
Alexa Metrics 171 1.71
33 Across 155 1.55
Heap 151 1.51
Amazon Advertising Sizmek Ad Suite 150 1.49
Adjust 150 1.5
OwnerIQ 149 1.48
AppDynamics 148 1.48
Tynt Tracer 146 1.45
Demandbase 144 1.44
Grafana 142 1.42
Mouseflow 140 1.4
WebTrends 139 1.39
Microsoft Azure Monitor 137 1.37
AppsFlyer 137 1.37
ZoomInfo 135 1.35
loader.io 129 1.28
Trustpilot 116 1.16
Sift Science 113 1.13
RudderStack 111 1.11
SpeedCurve 109 1.08
Bizible 109 1.09
Dynamic Yield 109 1.09
Active Campaign 105 1.05
BlueConic 104 1.04
Bazaarvoice 102 1.02
Digioh 101 1.01
Bombora 101 1.01
TeaLeaf 100 1
Signal 99 0.98
Kenshoo 99 1.01
Content Square 91 0.91
Klaviyo 89 0.89
Salesforce Web to Lead 88 0.88
Sqreen 86 0.81
Findify 86 0.86
ProfitWell 82 0.82
Lucky Orange 81 0.82
AT Internet 81 0.8
Usabilla 80 0.8
Claritas 79 0.78
US Gov Digital Analytics Program 77 0.77
MailerLite 74 0.74
G2 Conversion 74 0.74
Gemius 73 0.73
Inspectlet 72 0.72
Gemius PL 71 0.69
iGoDigital 70 0.68
Quantum Metric 70 0.7
ForeSee Results 70 0.7
Clicky 69 0.69
AB Tasty 68 0.68
UptimeRobot 66 0.66
Efficient Frontier 62 0.65
Digital Window 62 0.61
Visual Studio Tracking 62 0.62
Fathom Analytics 61 0.6
Treasure Data 61 0.61
Visual IQ 58 0.58
Braze 56 0.56
Yahoo Tag Manager 56 0.56
ClickTale 56 0.55
Akamai Page Integrity Manager 56 0.56
Salesforce Interaction Studio 55 0.55
DotMetrics 55 0.55
Pmetrics 53 0.53
Capterra 53 0.53
Foresee Answers Cloud 53 0.53
TradeDoubler 52 0.52
Rambler 51 0.51
mParticle 51 0.51
Ahoy 50 0.47
Customer.io 50 0.5
DataXu 50 0.5
51.la 49 0.49
SendPulse 49 0.49
Clearbit 49 0.49
Google AMP Client ID 48 0.48
Plotly 48 0.48
Decibel Insight 47 0.47
Instana 46 0.46
Stackify 46 0.46
Google Analyticator 45 0.45
CQuotient 45 0.45
LiveInternet 44 0.43
PathFactory 44 0.44
Plausible Analytics 43 0.41
Coremetrics 43 0.43
Monetate 43 0.44
OpinionLab 43 0.43
SessionCam 42 0.42
iovation 42 0.41
Qubit 42 0.42
Keywee 42 0.42
Partnerize 41 0.41
Sumo 40 0.39
AudioEye 40 0.4
CleverTap 40 0.4
Survicate 40 0.4
ThreatMetrix 40 0.4
SalesLoft 40 0.4
Fireblade 40 0.4
Mindbox 39 0.39
Naver Analytics 38 0.38
Leadfeeder 38 0.38
Nakanohito 38 0.37
Clustr Maps 38 0.33
Terminus 38 0.38
Attentive 37 0.37
Honeybadger 37 0.37
Keen IO 37 0.37
Dun and Brandstreet Visitor Intelligence 37 0.37
Mather Economics 36 0.36
Marin Software 35 0.35
Maxymiser 35 0.35
InsightExpress 35 0.35
Mautic 33 0.33
Matomo Tag Manager 33 0.32
Infoline 33 0.33
Smartlook 32 0.32
dotdigital Engagement Cloud 32 0.32
Agora 32 0.32
Aptrinsic 32 0.32
Zoho PageSense 31 0.3
Netmining 31 0.31
BrightEdge 31 0.31
Webtrekk 31 0.3
Adobe CQ Analytics 31 0.31
Gainsight 31 0.31
Ravelin 30 0.3
Vision Critical 30 0.3
Histats 29 0.26
PayPal Marketing Solutions 29 0.29
Loggly 29 0.29
SpyCloud 29 0.26
Lytics 29 0.29
Google Call Conversion Tracking 28 0.28
Shareaholic 28 0.28
UpSellit 28 0.28
Insider 28 0.28
Effective Measure 28 0.28
Drip 27 0.27
Innocraft Cloud 27 0.27
ConvertKit 26 0.26
Bold Commerce 26 0.26
trueAnthem 26 0.26
aWeber 25 0.25
accessiBe 25 0.25
IO Technologies 25 0.25
Raygun 25 0.25
TVSquared 25 0.25
Commanders Act 25 0.25
Kameleoon 25 0.25
Blue Triangle Tech 25 0.25
Flag Counter 24 0.24
OnThe IO 24 0.24
ipstack 24 0.24
KISSmetrics 24 0.24
Mutiny 24 0.24
Site24x7 23 0.21
Forter 23 0.23
iPerceptions 23 0.24
Cedexis 23 0.24
Angulartics 23 0.23
Riskified 23 0.23
Google Content Experiments 22 0.22
Convert 22 0.21
NinthDecimal 22 0.22
Yottaa 22 0.22
AD EBis 22 0.22
Acoustic Campaign 22 0.22
WizRocket 21 0.21
Zeotap 21 0.2
Curalate 21 0.21
Infonline 21 0.21
SteelHouse 21 0.21
4Cite 21 0.21
SecuredVisit 21 0.21
Certona 21 0.21
Visitor Analytics 20 0.2
Infusionsoft 20 0.2
WordPress Stats 20 0.2
Site Meter 20 0.2
Woopra 20 0.19
Tapfiliate 20 0.2
Monsido 20 0.2
IgnitionOne 20 0.21
Split 20 0.2
Oktopost 20 0.2
Blueshift 20 0.2
GrowSumo 20 0.2
Qualified 20 0.21
Totango 20 0.2
Solvvy 20 0.2
Nuance 20 0.2
360 19 0.19
Hitwebcounter 19 0.19
Ptengine 19 0.19
PostHog 19 0.13
MoEngage 19 0.19
Karte 19 0.19
Clarivate 19 0.21
Insightera 19 0.19
Lead Forensics 18 0.16
Heatmap IT 18 0.18
userTrack 18 0.17
ScarabResearch 18 0.18
Feathr 18 0.18
Netcore 18 0.18
BlueCore 18 0.18
Chartable 18 0.18
AirPR 18 0.18
eXTReMe Tracking 17 0.17
ClickDimensions 17 0.18
SiteSpect 17 0.16
GrowingIO 17 0.17
Freshmarketer 17 0.17
Resonate 17 0.16
PriceSpider 17 0.17
SharpSpring 16 0.16
Tencent Analytics 16 0.17
OneAll 16 0.16
eSputnik 16 0.16
Urchin 5 16 0.16
Kochava 16 0.16
PartnerStack 16 0.16
Experian Stats 16 0.16
LiftIgniter 16 0.16
UserZoom 16 0.16
MailMunch 15 0.15
ETracker 15 0.16
Revolver Maps 15 0.15
GoSquared 15 0.15
Ortto 15 0.15
Nosto 15 0.15
EveryAction 15 0.15
Recruitics 15 0.15
Amazon CloudWatch RUM 15 0.15
Atatus 15 0.15
Cohesion Apps 15 0.15
Gaug.es 14 0.14
Crimson Hexagon 14 0.14
Cross Pixel Media 14 0.14
Mieruca 14 0.14
FirstPromoter 14 0.13
Microsoft Dynamics 365 Marketing 14 0.14
Opinary 14 0.13
BloomReach 14 0.15
LiveSession 14 0.13
Acquia Lift 14 0.14
EX.CO 14 0.14
Flocktory 14 0.14
Uberall 14 0.14
Unica 14 0.14
TapClicks 14 0.14
Idio 14 0.14
Airship 14 0.15
Highspot 14 0.14
CreatorIQ 14 0.14
ClickFunnels 13 0.13
Typepad Analytics 13 0.12
Simon Data 13 0.12
Exponea 13 0.13
LeadLander 13 0.13
Foleon 13 0.13
Meltwater 13 0.13
Hushly 13 0.13
whos.amung.us 12 0.12
163 12 0.12
FouAnalytics 12 0.12
Datalogix 12 0.13
Freshpaint 12 0.11
Freshsales 12 0.12
Facebook Tag API 12 0.12
IpMeta 12 0.12
KickFire 12 0.12
SaleCycle 12 0.12
ShieldSquare 12 0.12
Linkpulse 12 0.12
Conga 12 0.12
Rtoaster 12 0.12
TrenDemon 12 0.12
Intellimize 12 0.12
Poptin 11 0.11
ShinyStat 11 0.09
Metricool 11 0.11
Roistat 11 0.11
HotLog 11 0.11
Oribi Analytics 11 0.11
Pipedrive 11 0.11
Zoho CRM 11 0.11
Qualia 11 0.11
PicReel 11 0.11
Tatari 11 0.11
Motigo Stats 11 0.11
Act-On 11 0.1
Yellzz 11 0.11
Financial Content 11 0.1
StatusCake 11 0.11
Fraudlogix 11 0.11
Linktrack 11 0.1
PageFair 11 0.11
Triblio 11 0.11
Loop11 11 0.11
Beamery 11 0.11
Leadspace 11 0.11
CallTrackingMetrics 10 0.1
Barracuda Web App Firewall 10 0.1
Ptengine China 10 0.1
Throtle 10 0.1
Beusable 10 0.1
Usablenet 10 0.1
Iterable 10 0.1
Engagio 10 0.1
Sprinklr 10 0.1
Atlas Action Tags 10 0.1
BrainPad Rtoaster 10 0.1
GlassBox 10 0.1
GlobalWebIndex 10 0.1
Mass Relevance 10 0.1
Automizely 9 0.09
Baomitu 9 0.07
Digistore24 9 0.07
ActiveProspect 9 0.08
Proof 9 0.09
Piwik PRO 9 0.09
Toast 9 0.09
Wootric 9 0.09
minFraud MaxMind 9 0.09
Clickheat 9 0.09
Gleam 9 0.09
ChurnZero 9 0.09
Zeta Marketing Platform 9 0.09
Boomtrain 9 0.09
ChannelAdvisor 9 0.09
Visual Sciences 9 0.09
Rokt 9 0.09
Datastream 9 0.09
Allbound 9 0.09
Altmetric 9 0.09
Seismic 9 0.09
BrightFunnel 9 0.09
Secomapp 8 0.08
Thrive Leads 8 0.07
OptiMonk 8 0.08
SALESmanago 8 0.08
Albacross 8 0.08
Benchmark 8 0.08
Constellix 8 0.08
taggbox 8 0.07
Sitestat 8 0.08
Zarget 8 0.08
MailTrack 8 0.07
Popmechanic 8 0.08
Black Crow AI 8 0.08
UserEcho 8 0.08
ClickMeter 8 0.08
Gladly 8 0.08
Google Recommendations AI 8 0.08
Poppulo 8 0.08
Google Flights Conversion Tracking 8 0.08
Bound 8 0.08
UserLeap 8 0.08
Flipp 8 0.08
IntoTheBlock 8 0.08
Castle 8 0.08
Conductrics 8 0.08
Memo 8 0.08
Web Stat 7 0.07
LiveTex 7 0.07
Navegg 7 0.07
amoCRM 7 0.07
MyBlogLog 7 0.07
Zaraz 7 0.07
Nedstat Basic 7 0.07
Listrak 7 0.07
Zift Solutions 7 0.07
Iconosquare 7 0.07
Smartech 7 0.07
Localytics 7 0.07

79,276 Detections

of Analytics and Tracking in the Top 10k Sites. Last updated 02nd Aug 2022.

Google Analytics Google Analytics is currently the most popular technology in this category.

Top 1m
Top 1,000,000 sites by traffic
2,960,245
Top 100k
Top 100,000 sites by traffic
550,624
Top 10k
Top 10,000 sites by traffic
79,276
Entire Internet
123,924,203
United States
37,605,898
United Kingdom
5,239,692
Russia
5,799,415
Germany
2,912,298
Brazil
3,282,749
Netherlands
2,265,936
France
2,182,919
Italy
2,152,990
Australia
2,176,956
Japan
1,817,581
Canada
1,965,171
China
2,013,339
.co
1,286,155
Spain
1,270,653
Poland
1,236,264
India
1,239,218
CH Switzerland
736,334
CZ Czech Republic
678,712
BE Belgium
681,148
SE Sweden
641,065
VN Vietnam
537,757
DK Denmark
519,525
AR Argentina
475,664
MX Mexico
494,138
IO .io
490,910
HU Hungary
429,937
AT Austria
397,209
TR Turkey
434,463
ZA South Africa
429,268
UA Ukraine
397,771
NZ New Zealand
395,634
RO Romania
365,836
GR Greece
323,010
KR South Korea
372,293
ID Indonesia
340,536
FI Finland
302,371
CL Chile
300,611
NO Norway
294,793
IL Israel
297,629
PT Portugal
275,483
SK Slovakia
242,717
TW Taiwan
234,919
ME .me
263,875
IE Ireland
198,282
MY Malaysia
211,233
SG Singapore
176,172
IR Iran
138,426
HK Hong Kong
142,303
TH Thailand
136,391
LT Lithuania
125,519
CC Cocos Islands
153,743
BG Bulgaria
117,295
BY Belarus
98,940
RS Serbia
85,300
SI Slovenia
82,765
EE Estonia
82,929
KZ Kazakhstan
86,117
TV .tv
77,141
HR Croatia
71,374
AE UAE
75,488
PE Peru
74,915
LV Latvia
71,502
PH Philippines
70,407
PK Pakistan
66,696
NG Nigeria
54,346
AI Anguilla
47,026
LU Luxembourg
42,257
MA Morocco
45,987
NU Niue
42,928
UY Uruguay
40,323
SA Saudi Arabia
36,143
KE Kenya
33,943
IS Iceland
32,463
BD Bangladesh
31,457
EC Ecuador
30,169
PW Palau
29,629
LK Sri Lanka
25,010
GE Georgia
23,451
MT Malta
19,223
AZ Azerbaijan
17,193
NP Nepal
17,982
MD Moldova
18,041
UZ Uzbekistan
18,714
CR Costa Rica
16,453
RE Reunion
16,146
GG Guernsey
16,236
MK Macedonia
15,293
DO Dominican Republic
15,112
AM Armenia
15,365
GT Guatemala
14,446
SH Saint Helena
15,641
TN Tunisia
14,024
PR Puerto Rico
13,768
PY Paraguay
13,026
EG Egypt
12,313
CY Cyprus
12,125
AL Albania
11,924
BA Bosnia and Herzegovina
10,647
VE Venezuela
10,546
WS Samoa
9,785
VC Saint Vincent and the Grenadines
9,877
LI Liechtenstein
8,538
PA Panama
8,818
TO Tonga
8,331
BO Bolivia
7,839
MN Mongolia
7,524
QA Qatar
7,314
FM Micronesia
7,217
TZ Tanzania
6,532
ML Mali
7,554
BS Bahamas
6,630
IM Isle of Man
6,882
DZ Algeria
5,755
ZW Zimbabwe
5,729
BZ Belize
5,433
SO Somalia
6,090
KG Kyrgyzstan
5,901
MU Mauritius
5,623
SV El Salvador
5,253
LB Lebanon
4,981
GP Guadeloupe
4,746
CM Cameroon
5,228
MQ Martinique
4,314
UG Uganda
4,109
JO Jordan
4,108
KW Kuwait
4,076
MC Monaco
3,823
GH Ghana
3,786
HN Honduras
3,808
CI Cote d'Ivoire
3,587
NC New Caledonia
3,472
NA Namibia
3,331
AF Afghanistan
3,208
CX Christmas Island
3,517
ST Sao Tome and Principe
3,152
KH Cambodia
2,810
PS Palestine
2,766
SN Senegal
2,621
FO Faroe Islands
2,714
VI United States Virgin Islands
2,688
KY Cayman Islands
2,660
BM Bermuda
2,566
OM Oman
2,533
NI Nicaragua
2,474
BH Bahrain
2,495
AG Antigua and Barbuda
2,483
AO Angola
2,484
TT Trinidad and Tobago
2,406
MZ Mozambique
2,285
JM Jamaica
2,168
AS American Samoa
2,052
MM Myanmar
2,123
BW Botswana
2,036
MV Maldives
1,950
AD Andorra
1,584
RW Rwanda
1,725
JE Jersey
1,692
MG Madagascar
1,562
SC Seychelles
1,482
GI Gibraltar
1,449
ZM Zambia
1,452
TJ Tajikistan
1,582
SX Sint Maarten
1,755
LC Saint Lucia
1,586
GF French Guiana
1,144
BB Barbados
1,187
GL Greenland
1,172
MS Montserrat
1,194
IQ Iraq
1,092
CD Congo
1,096
GS South Georgia and the South Sandwich Islands
1,164
FJ Fiji
999
PM Saint Pierre and Miquelon
1,074
SM San Marino
885
PF French Polynesia
892
GY Guyana
947
TC Turks and Caicos Islands
891
ET Ethiopia
854
YT Mayotte
888
SR Suriname
832
HT Haiti
800
BJ Benin
758
AX Åland Islands
745
GD Grenada
846
TG Togo
697
AW Aruba
667
GU Guam
637
PG Papua New Guinea
573
BI Burundi
609
VU Vanuatu
552
MW Malawi
560
BN Brunei
569
VG British Virgin Islands
543
BF Burkina Faso
470
CU Cuba
423
TM Turkmenistan
500
CW Curacao
491
SD Sudan
448
YE Yemen
397
LS Lesotho
455
DJ Djibouti
385
TL East Timor
378
SB Solomon Islands
354
SZ Swaziland
327
WF Wallis and Futuna
327
VA Vatican City
210
MR Mauritania
290
SY Syria
296
GM Gambia
298
BT Bhutan
306
KN Saint Kitts and Nevis
294
CK Cook Islands
273
SL Sierra Leone
282
MP Northern Mariana Islands
221
DM Dominica
209
MO Macao
191
NE Niger
158
GN Guinea
125
LR Liberia
132
SJ Svalbard and Jan Mayen
103
UM United States Minor Outlying Islands
109
KI Kiribati
88
HM Heard Island and McDonald Islands
56
FK Falkland Islands
55
MH Marshall Islands
56
NF Norfolk Island
50
GA Gabon
38
TD Chad
47
GW Guinea-Bissau
45
AQ Antarctica
33
LA Lao People's Democratic Republic
45
SS South Sudan
27
LY Libya
28
CV Cabo Verde
22
PN Pitcairn
18
NR Nauru
15
BV Bouvet Island
13
BL Saint Barthélemy
11
Analytics and Tracking Categories