Analytics Usage Distribution in the Top 10k Sites

Distribution for websites using Analytics technologies

Top In Analytics Usage Distribution in the Top 10k Sites

Technology	Websites	%
Google Analytics	6,205	62.05
Global Site Tag	5,593	55.93
Facebook Pixel	2,668	26.68
Facebook Domain Insights	2,650	26.5
Facebook Signal	2,322	23.22
Google Conversion Linker	2,240	22.4
New Relic	1,627	16.27
Facebook Conversion Tracking	1,564	15.64
Google Optimize 360	1,542	15.42
Hotjar	1,523	15.23
Fastly	1,460	14.6
LinkedIn Insights	1,439	14.39
Bing Universal Event Tracking	1,324	13.24
Twitter Website Universal Tag	1,170	11.7
Google Conversion Tracking	1,098	10.98
Twitter Conversion Tracking	1,003	10.03
DoubleClick Floodlight	1,001	10.01
Omniture SiteCatalyst	957	9.57
Adobe Marketing Cloud	873	8.73
comScore	854	8.54
TikTok Conversion Tracking Pixel	810	8.1
Adobe Analytics	799	7.99
Microsoft Clarity	794	7.94
Adobe Dynamic Tag Management	787	7.87
Rapleaf	781	7.81
Cloudflare Insights	732	7.32
Cloudflare Web Analytics	683	6.83
Lotame Crowd Control	643	6.43
Yahoo Web Analytics	638	6.38
Hubspot	570	5.7
Quantcast Measurement	568	5.68
Akamai mPulse	563	5.63
Salesforce	559	5.59
Google Analytics IP Anonymization	558	5.58
LiveRamp	558	5.58
Matomo	529	5.29
Yandex Metrika	528	5.28
Adobe Launch	519	5.19
Adobe Experience Platform Identity Service	515	5.15
CrazyEgg	482	4.82
Snowplow	468	4.68
Optimizely	467	4.67
Reddit Conversion Tracking	466	4.66
Segment	464	4.64
Everest Technologies	435	4.35
Pinterest Conversion Tracking	431	4.31
Marketo	421	4.21
Twitter Analytics	402	4.02
Chartbeat	390	3.9
Amplitude	375	3.75
FullStory	358	3.58
Yahoo Dot	351	3.51
Salesforce Audience Studio	338	3.38
Cloudflare Rocket Loader	321	3.21
Azure Monitor	317	3.17
Funding Choices	307	3.07
Omniture Adobe Test and Target	307	3.07
Pardot	293	2.93
Mixpanel	273	2.73
Datadog	269	2.69
6sense	261	2.61
Parse.ly	242	2.42
Dotomi	240	2.4
Moat	238	2.38
Microsoft Application Insights	228	2.28
MediaMath	228	2.28
Visual Website Optimizer	227	2.27
Report URI	225	2.25
Pendo	215	2.15
Branch	215	2.15
KnowBe4	213	2.13
Adobe Experience Platform Launch	206	2.06
Microsoft Azure Monitor	204	2.04
AppsFlyer	199	1.99
Nielsen	195	1.95
Eloqua	195	1.95
Baidu Analytics	193	1.93
Dynatrace	192	1.92
ZoomInfo	180	1.8
Pingdom RUM	175	1.75
Tynt Tracer	168	1.68
Adjust	164	1.64
Content Square	164	1.64
Demandbase	162	1.62
Gemius	159	1.59
Heap	156	1.56
Gemius PL	155	1.55
33 Across	145	1.45
Supership	144	1.44
Mouseflow	142	1.42
Google Analytics with Ad Tracking	140	1.4
loader.io	137	1.37
Grafana	131	1.31
BlueConic	130	1.3
Trustpilot	128	1.28
Amazon Advertising Sizmek Ad Suite	124	1.24
Confiant	124	1.24
Bazaarvoice	121	1.21
Alexa Metrics	118	1.18
Alexa Certified Site Metrics	115	1.15
AppDynamics	115	1.15
StatCounter	114	1.14
Clearbit	113	1.13
RudderStack	112	1.12
G2 Conversion	109	1.09
Bizible	108	1.08
Quantum Metric	108	1.08
Bombora	107	1.07
WebTrends	105	1.05
AT Internet	101	1.01
Signal	101	1.01
ProfitWell	101	1.01
SpeedCurve	101	1.01
TeaLeaf	98	0.98
CNZZ	94	0.94
MailerLite	92	0.92
Klaviyo	91	0.91
Usabilla	91	0.91
Braze	91	0.91
Active Campaign	90	0.9
Digital Window	90	0.9
AB Tasty	86	0.86
Dynamic Yield	86	0.86
Kenshoo	83	0.83
Visual Studio Tracking	83	0.83
Salesforce Interaction Studio	81	0.81
ThreatMetrix	79	0.79
Matomo Tag Manager	77	0.77
Plausible Analytics	75	0.75
Treasure Data	73	0.73
DotMetrics	70	0.7
Akamai Page Integrity Manager	70	0.7
Yahoo Tag Manager	69	0.69
Claritas	68	0.68
Salesforce Marketing Cloud Personalisation	67	0.67
iGoDigital	66	0.66
Digioh	65	0.65
Attentive	65	0.65
OpenTelemetry	65	0.65
accessiBe	64	0.64
Salesforce Web to Lead	63	0.63
Lucky Orange	62	0.62
PostHog	61	0.61
Findify	61	0.61
LaunchDarkly	60	0.6
Instana	60	0.6
US Gov Digital Analytics Program	60	0.6
DataXu	58	0.58
Ravelin	57	0.57
Clicky	56	0.56
Leadfeeder	56	0.56
Sift Science	56	0.56
Inspectlet	56	0.56
ClickTale	56	0.56
CQuotient	55	0.55
Capterra	54	0.54
ForeSee Results	54	0.54
whos.amung.us	53	0.53
Sqreen	52	0.52
Insider	52	0.52
Histats	51	0.51
TradeDoubler	51	0.51
CleverTap	50	0.5
Efficient Frontier	50	0.5
UptimeRobot	49	0.49
Fathom Analytics	48	0.48
Google AMP Client ID	48	0.48
SendPulse	47	0.47
Ahoy	47	0.47
Survicate	47	0.47
SalesLoft	47	0.47
trueAnthem	47	0.47
Loggly	46	0.46
TVSquared	46	0.46
mParticle	45	0.45
Qualified	45	0.45
Mutiny	45	0.45
Partnerize	44	0.44
PathFactory	44	0.44
Karte	43	0.43
InsightExpress	43	0.43
Pmetrics	42	0.42
Nakanohito	42	0.42
OwnerIQ	42	0.42
Monetate	42	0.42
Convert	40	0.4
UpSellit	40	0.4
Mindbox	40	0.4
Rambler	39	0.39
Mautic	39	0.39
Plotly	39	0.39
iovation	39	0.39
Qualia	38	0.38
Qubit	38	0.38
Arkose Labs	38	0.38
Naver Analytics	37	0.37
Commanders Act	37	0.37
PayPal Marketing Solutions	36	0.36
Piwik PRO	36	0.36
Dun and Brandstreet Visitor Intelligence	36	0.36
GlassBox	36	0.36
AudioEye	35	0.35
Stackify	35	0.35
Crimson Hexagon	35	0.35
Navegg	35	0.35
Honeybadger	35	0.35
Decibel Insight	35	0.35
OpinionLab	35	0.35
Terminus	34	0.34
LiveInternet	33	0.33
Customer.io	33	0.33
Agora	33	0.33
Riskified	33	0.33
MoEngage	33	0.33
IO Technologies	32	0.32
OnThe IO	32	0.32
Aptrinsic	32	0.32
Cedexis	32	0.32
Userpilot	32	0.32
Webtrekk	32	0.32
Infoline	32	0.32
BloomReach	32	0.32
4Cite	32	0.32
SecuredVisit	32	0.32
Smartlook	31	0.31
Shareaholic	31	0.31
Forter	31	0.31
Gainsight	31	0.31
Sprig	31	0.31
WizRocket	31	0.31
Curalate	31	0.31
Maxymiser	31	0.31
Sumo	30	0.3
dotdigital Engagement Cloud	30	0.3
Coremetrics	30	0.3
Keywee	30	0.3
Mather Economics	30	0.3
Foresee Answers Cloud	30	0.3
SessionCam	29	0.29
AD EBis	28	0.28
SpyCloud	28	0.28
Fingerprint Pro	27	0.27
PartnerStack	27	0.27
Blue Triangle Tech	27	0.27
Catchpoint	27	0.27
ConvertKit	26	0.26
WP Advanced Ads	26	0.26
Innocraft Cloud	26	0.26
Zoho PageSense	26	0.26
Kameleoon	26	0.26
Zeta Marketing Platform	26	0.26
Google Analyticator	25	0.25
Zaraz	25	0.25
ScarabResearch	25	0.25
Adobe CQ Analytics	25	0.25
BrightEdge	25	0.25
Boomtrain	25	0.25
Effective Measure	25	0.25
Marin Software	24	0.24
Folloze	24	0.24
Monsido	23	0.23
AirPR	23	0.23
Keen IO	22	0.22
ShieldSquare	22	0.22
Amazon CloudWatch RUM	22	0.22
Fireblade	22	0.22
Kwai Conversion Tracking	21	0.21
iPerceptions	21	0.21
eSputnik	21	0.21
Split	21	0.21
Certona	21	0.21
Mieruca	20	0.2
Ortto	20	0.2
Netcore	20	0.2
Netmining	20	0.2
Lytics	20	0.2
BlueCore	20	0.2
EX.CO	20	0.2
Macromill	20	0.2
UserZoom	20	0.2
Ptengine	19	0.19
Statsig	19	0.19
KISSmetrics	19	0.19
Yottaa	19	0.19
Opinary	19	0.19
Kochava	19	0.19
Namogoo	19	0.19
Nuance	19	0.19
Drip	18	0.18
Lead Forensics	18	0.18
Angulartics	18	0.18
PriceSpider	18	0.18
Oktopost	18	0.18
CreatorIQ	18	0.18
Raygun	17	0.17
Flag Counter	17	0.17
Hitwebcounter	17	0.17
ipstack	17	0.17
SiteSpect	17	0.17
Visual IQ	17	0.17
Infonline	17	0.17
Solvvy	17	0.17
Site24x7	16	0.16
Google Content Experiments	16	0.16
ClickDimensions	16	0.16
Microsoft Dynamics 365 Marketing	16	0.16
Resonate	16	0.16
GrowSumo	16	0.16
Rokt	16	0.16
Vision Critical	16	0.16
UX Feedback	16	0.16
Hushly	16	0.16
Freshworks CRM	15	0.15
Bold Commerce	15	0.15
Pipedrive	15	0.15
Freshpaint	15	0.15
userTrack	15	0.15
emBlue	15	0.15
AdTriba	15	0.15
EveryAction	15	0.15
Exponea	15	0.15
Tatari	15	0.15
Flocktory	15	0.15
Usablenet	15	0.15
Conga	15	0.15
Sprinklr	15	0.15
51.la	14	0.14
Visitor Analytics	14	0.14
Google Call Conversion Tracking	14	0.14
aWeber	14	0.14
Gaug.es	14	0.14
Blue	14	0.14
minFraud MaxMind	14	0.14
Emarsys eMarketing Suite	14	0.14
LiveSession	14	0.14
Selligent	14	0.14
Qualifio	14	0.14
Highspot	14	0.14
LiftIgniter	14	0.14
ShinyStat	13	0.13
FouAnalytics	13	0.13
Woopra	13	0.13
Tapfiliate	13	0.13
Urchin 5	13	0.13
Nosto	13	0.13
IpMeta	13	0.13
Gleam	13	0.13
KickFire	13	0.13
Blueshift	13	0.13
Netcore Cloud	13	0.13
Optimizely Recommendations	13	0.13
Roistat	12	0.12
Clustr Maps	12	0.12
Albacross	12	0.12
StatusCake	12	0.12
Uberall	12	0.12
PageFair	12	0.12
Flipp	12	0.12
Intellimize	12	0.12
Unica	12	0.12
Airship	12	0.12
Poptin	11	0.11
Infusionsoft	11	0.11
Umami	11	0.11
Wootric	11	0.11
Site Meter	11	0.11
Heatmap IT	11	0.11
Toast	11	0.11
UserGuiding	11	0.11
MadKudu	11	0.11
Zeotap	11	0.11
Simon Data	11	0.11
Freshmarketer	11	0.11
ChurnZero	11	0.11
Clarivate	11	0.11
MailTrack	11	0.11
SteelHouse	11	0.11
SaleCycle	11	0.11
Atatus	11	0.11
Seismic	11	0.11
Atlas Action Tags	11	0.11
Acint	10	0.1
OptiMonk	10	0.1
Zoho CRM	10	0.1
GoSquared	10	0.1
Adscale	10	0.1
Smartech	10	0.1
Popmechanic	10	0.1
ChannelAdvisor	10	0.1
Exit Bee	10	0.1
DMD	10	0.1
Experian Stats	10	0.1
TrenDemon	10	0.1
Wayin	10	0.1
SmarterHQ	10	0.1
Calibermind	10	0.1
Linkpulse	10	0.1
BrightFunnel	10	0.1
Memo	10	0.1
Metricool	9	0.09
360	9	0.09
eXTReMe Tracking	9	0.09
Revolver Maps	9	0.09
PicReel	9	0.09
FirstPromoter	9	0.09
RD Station	9	0.09
Zarget	9	0.09
Facebook Tag API	9	0.09
Customily	9	0.09
RECOD3	9	0.09
Yellzz	9	0.09
LeadLander	9	0.09
Meredith	9	0.09
Black Crow AI	9	0.09
Leadfamly	9	0.09
DimML	9	0.09
O2MC Dimml	9	0.09
Beamery	9	0.09
coherent path	9	0.09
ClickFunnels	8	0.08
Secomapp	8	0.08
WordPress Stats	8	0.08
SALESmanago	8	0.08
OneAll	8	0.08
Simple Analytics	8	0.08
Graduway	8	0.08
Zift Solutions	8	0.08
TUNE	8	0.08
Eulerian	8	0.08
Optimove	8	0.08
Smart Leads Inc	8	0.08
UserEcho	8	0.08
Datastream	8	0.08
Fraudlogix	8	0.08
TapClicks	8	0.08
Jebbit	8	0.08
Chartable	8	0.08
Repro	8	0.08
Altmetric	8	0.08
Wyng Digital	8	0.08
FocusVision	8	0.08
Pixalate	8	0.08
Conductrics	8	0.08
Thrive Leads	7	0.07
ConnectWise	7	0.07
Doppler	7	0.07
Elevar	7	0.07
NeonCRM	7	0.07
Feathr	7	0.07
Beusable	7	0.07
Freshsales	7	0.07
Typepad Analytics	7	0.07
Listrak	7	0.07
GA Connector	7	0.07
Acoustic Campaign	7	0.07
Recruitics	7	0.07
Dreamdata	7	0.07