Analytics Usage Distribution in the Top 10k Sites

Distribution for websites using Analytics technologies

Top In Analytics Usage Distribution in the Top 10k Sites

Technology	Websites	%
Google Analytics	6,081	60.81
Global Site Tag	5,643	56.43
Facebook Domain Insights	2,526	25.26
Google Conversion Linker	2,444	24.44
Facebook Pixel	2,275	22.75
Facebook Signal	1,845	18.45
Fastly	1,640	16.4
Facebook Conversion Tracking	1,609	16.09
New Relic	1,397	13.97
Hotjar	1,383	13.83
LinkedIn Insights	1,362	13.62
Bing Universal Event Tracking	1,293	12.93
Salesforce	1,227	12.27
Microsoft Clarity	1,049	10.49
Twitter Website Universal Tag	1,019	10.19
Google Optimize 360	990	9.9
Google Conversion Tracking	925	9.25
Omniture SiteCatalyst	874	8.74
Cloudflare Insights	859	8.59
Cloudflare Web Analytics	821	8.21
TikTok Conversion Tracking Pixel	814	8.14
Twitter Conversion Tracking	810	8.1
DoubleClick Floodlight	803	8.03
Adobe Dynamic Tag Management	767	7.67
Adobe Marketing Cloud	748	7.48
comScore	738	7.38
Rapleaf	696	6.96
Mixpanel	689	6.89
Hubspot	670	6.7
Funding Choices	650	6.5
Adobe Analytics	619	6.19
Lotame Crowd Control	611	6.11
Twitter Analytics	586	5.86
Akamai mPulse	555	5.55
LiveRamp	544	5.44
Matomo	499	4.99
Reddit Conversion Tracking	493	4.93
Yandex Metrika	480	4.8
Adobe Launch	462	4.62
Optimizely	442	4.42
Segment	423	4.23
CrazyEgg	404	4.04
FullStory	395	3.95
Quantcast Measurement	393	3.93
Marketo	391	3.91
Yahoo Web Analytics	387	3.87
Snowplow	385	3.85
Azure Monitor	366	3.66
Amplitude	364	3.64
Everest Technologies	353	3.53
Google Analytics IP Anonymization	348	3.48
Chartbeat	348	3.48
Cloudflare Rocket Loader	329	3.29
WebTrends	324	3.24
Pinterest Conversion Tracking	308	3.08
Visual Website Optimizer	306	3.06
6sense	305	3.05
Datadog	300	3
Microsoft Azure Monitor	289	2.89
Yahoo Dot	288	2.88
Omniture Adobe Test and Target	278	2.78
Pardot	233	2.33
KnowBe4	229	2.29
Adobe Experience Platform Identity Service	227	2.27
Dotomi	223	2.23
Parse.ly	210	2.1
Dynatrace	208	2.08
Microsoft Application Insights	206	2.06
Branch	200	2
Baidu Analytics	198	1.98
Adobe Experience Platform Launch	198	1.98
ZoomInfo	196	1.96
AppsFlyer	195	1.95
Report URI	194	1.94
RudderStack	192	1.92
Coremetrics	184	1.84
Moat	178	1.78
Demandbase	172	1.72
Nielsen	171	1.71
Supership	170	1.7
Pendo	169	1.69
Eloqua	168	1.68
Gemius	168	1.68
Tynt Tracer	167	1.67
Content Square	163	1.63
Gemius PL	163	1.63
Salesforce Audience Studio	153	1.53
MediaMath	152	1.52
Adjust	152	1.52
33 Across	151	1.51
Heap	148	1.48
OpenTelemetry	148	1.48
Clearbit	138	1.38
Pingdom RUM	137	1.37
Mouseflow	134	1.34
Grafana	126	1.26
Confiant	121	1.21
Marfeel	121	1.21
Trustpilot	119	1.19
Braze	119	1.19
Bazaarvoice	116	1.16
Visual Studio Tracking	113	1.13
G2 Conversion	111	1.11
BlueConic	111	1.11
loader.io	109	1.09
Quantum Metric	108	1.08
PayPal Marketing Solutions	107	1.07
Akamai Page Integrity Manager	107	1.07
Google Analytics with Ad Tracking	106	1.06
AB Tasty	106	1.06
PostHog	105	1.05
AT Internet	104	1.04
Maxymiser	103	1.03
StatCounter	102	1.02
SpeedCurve	102	1.02
Amazon Advertising Sizmek Ad Suite	97	0.97
Bizible	95	0.95
Alexa Metrics	94	0.94
MailerLite	93	0.93
ProfitWell	91	0.91
Salesforce Marketing Cloud Personalisation	91	0.91
Plausible Analytics	89	0.89
Alexa Certified Site Metrics	89	0.89
Salesforce Interaction Studio	89	0.89
Active Campaign	88	0.88
Signal	85	0.85
Bombora	85	0.85
Matomo Tag Manager	82	0.82
LaunchDarkly	81	0.81
AppDynamics	81	0.81
CNZZ	80	0.8
Fireblade	78	0.78
Klaviyo	77	0.77
Usabilla	76	0.76
ThreatMetrix	74	0.74
Digital Window	73	0.73
Treasure Data	72	0.72
Kenshoo	70	0.7
DotMetrics	69	0.69
accessiBe	67	0.67
Digioh	66	0.66
Capterra	65	0.65
US Gov Digital Analytics Program	64	0.64
TeaLeaf	61	0.61
UptimeRobot	59	0.59
TradeDoubler	58	0.58
Yahoo Tag Manager	58	0.58
Salesforce Web to Lead	58	0.58
Qualified	57	0.57
Histats	56	0.56
Attentive	56	0.56
Lucky Orange	55	0.55
iGoDigital	55	0.55
CQuotient	54	0.54
Insider	54	0.54
Leadfeeder	52	0.52
Claritas	52	0.52
Survicate	51	0.51
Mutiny	51	0.51
Honeybadger	50	0.5
ClickTale	50	0.5
Plotly	49	0.49
Statsig	49	0.49
SalesLoft	49	0.49
Clicky	48	0.48
Ahoy	48	0.48
Fathom Analytics	47	0.47
Partnerize	47	0.47
Google AMP Client ID	47	0.47
Karte	47	0.47
CleverTap	46	0.46
UpSellit	46	0.46
Fingerprint Pro	45	0.45
Ravelin	45	0.45
trueAnthem	45	0.45
AudioEye	44	0.44
Convert	44	0.44
SpyCloud	44	0.44
PathFactory	44	0.44
Sift Science	43	0.43
Piwik PRO	43	0.43
Commanders Act	43	0.43
Monetate	42	0.42
Sprinklr	42	0.42
ForeSee Results	42	0.42
Instana	41	0.41
whos.amung.us	40	0.4
mParticle	40	0.4
Mautic	39	0.39
Inspectlet	39	0.39
Userpilot	39	0.39
Dun and Brandstreet Visitor Intelligence	39	0.39
Navegg	38	0.38
Qualia	38	0.38
Mindbox	38	0.38
Rambler	37	0.37
Merge	37	0.37
Smartlook	36	0.36
Kameleoon	36	0.36
Arkose Labs	36	0.36
ShieldSquare	35	0.35
Sprig	35	0.35
Riskified	35	0.35
Decibel Insight	35	0.35
InsightExpress	35	0.35
Naver Analytics	34	0.34
SendPulse	34	0.34
TVSquared	34	0.34
Gainsight	34	0.34
Aptrinsic	34	0.34
Customer.io	33	0.33
BrightEdge	33	0.33
Dynamic Yield	33	0.33
Stackify	32	0.32
Forter	32	0.32
WizRocket	32	0.32
PartnerStack	32	0.32
Agora	31	0.31
Qubit	31	0.31
Boomtrain	31	0.31
Zeta Marketing Platform	31	0.31
EX.CO	31	0.31
Catchpoint	31	0.31
Innocraft Cloud	30	0.3
IO Technologies	30	0.3
OnThe IO	30	0.3
Efficient Frontier	30	0.3
Adobe CQ Analytics	30	0.3
Infoline	30	0.3
Mather Economics	30	0.3
Crimson Hexagon	29	0.29
Zaraz	29	0.29
Findify	29	0.29
Webtrekk	29	0.29
dotdigital Engagement Cloud	28	0.28
MoEngage	28	0.28
Shareaholic	27	0.27
DataXu	27	0.27
LiveInternet	26	0.26
iovation	26	0.26
Nakanohito	26	0.26
OpinionLab	26	0.26
Intellimize	26	0.26
Umami	25	0.25
Cedexis	25	0.25
Rokt	25	0.25
Google Call Conversion Tracking	24	0.24
GrowthBook	24	0.24
AD EBis	24	0.24
Yottaa	23	0.23
Blue Triangle Tech	23	0.23
Kwai Conversion Tracking	22	0.22
ConvertKit	22	0.22
Zoho PageSense	22	0.22
RD Station	22	0.22
iPerceptions	22	0.22
SessionCam	22	0.22
Amazon CloudWatch RUM	22	0.22
Keen IO	21	0.21
Ptengine	21	0.21
Netcore	21	0.21
Opinary	21	0.21
Curalate	21	0.21
Conga	21	0.21
Pmetrics	20	0.2
eSputnik	20	0.2
Monsido	20	0.2
Highspot	20	0.2
Roistat	19	0.19
Mieruca	19	0.19
OpenReplay	19	0.19
Lytics	19	0.19
PriceSpider	19	0.19
Oktopost	19	0.19
GlassBox	19	0.19
Solvvy	19	0.19
Google Content Experiments	18	0.18
Split	18	0.18
Resonate	18	0.18
4Cite	18	0.18
SecuredVisit	18	0.18
Throtle	18	0.18
Insightera	18	0.18
Keywee	18	0.18
Seismic	18	0.18
Foresee Answers Cloud	18	0.18
Content Insights	18	0.18
Google Analyticator	17	0.17
WP Advanced Ads	17	0.17
Blue	17	0.17
ScarabResearch	17	0.17
Loggly	17	0.17
Emarsys eMarketing Suite	17	0.17
ChurnZero	17	0.17
DMD	17	0.17
Kochava	17	0.17
Macromill	17	0.17
Effective Measure	17	0.17
Certona	17	0.17
Folloze	17	0.17
SALESmanago	16	0.16
Apollo IO	16	0.16
AdTriba	16	0.16
UserGuiding	16	0.16
Site24x7	16	0.16
FouAnalytics	16	0.16
Usablenet	16	0.16
Navattic	16	0.16
CreatorIQ	16	0.16
Hushly	16	0.16
Flag Counter	15	0.15
OwnerIQ	15	0.15
Freshpaint	15	0.15
Microsoft Dynamics 365 Marketing	15	0.15
Netmining	15	0.15
Exponea	15	0.15
SaleCycle	15	0.15
GrowSumo	15	0.15
BloomReach	15	0.15
Optimove	15	0.15
Qualifio	15	0.15
UX Feedback	15	0.15
51.la	14	0.14
Raygun	14	0.14
Tapfiliate	14	0.14
Marin Software	14	0.14
SiteSpect	14	0.14
Adscale	14	0.14
Angulartics	14	0.14
Urchin 5	14	0.14
LiveSession	14	0.14
Optimizely Recommendations	14	0.14
Terminus	14	0.14
Infonline	14	0.14
UserZoom	14	0.14
Sumo	13	0.13
Drip	13	0.13
OptiMonk	13	0.13
Bold Commerce	13	0.13
Gaug.es	13	0.13
Hitwebcounter	13	0.13
KISSmetrics	13	0.13
RECOD3	13	0.13
Facebook Tag API	13	0.13
LiftIgniter	13	0.13
AirPR	13	0.13
Nuance	13	0.13
Metricool	12	0.12
Poptin	12	0.12
PicReel	12	0.12
Clustr Maps	12	0.12
ipstack	12	0.12
ClickDimensions	12	0.12
Flocktory	12	0.12
Dreamdata	12	0.12
Acoustic Campaign	12	0.12
KickFire	12	0.12
Netcore Cloud	12	0.12
aWeber	11	0.11
ShinyStat	11	0.11
Wootric	11	0.11
Revolver Maps	11	0.11
Lead Forensics	11	0.11
Heatmap IT	11	0.11
emBlue	11	0.11
Toast	11	0.11
Zarget	11	0.11
userTrack	11	0.11
Recruitics	11	0.11
Freshmarketer	11	0.11
StatusCake	11	0.11
Eulerian	11	0.11
Tatari	11	0.11
BlueCore	11	0.11
Calibermind	11	0.11
Freshworks CRM	10	0.1
Supabase	10	0.1
HockeyStack	10	0.1
Smartech	10	0.1
Visual IQ	10	0.1
Talkdesk	10	0.1
Vision Critical	10	0.1
Google Flights Conversion Tracking	10	0.1
Visitor Analytics	9	0.09
360	9	0.09
Pipedrive	9	0.09
Site Meter	9	0.09
Zoho CRM	9	0.09
Ortto	9	0.09
Gleam	9	0.09
Simon Data	9	0.09
Yellzz	9	0.09
Get Koala	9	0.09
Wysistat	9	0.09
indigitall	9	0.09
Cohesion Apps	9	0.09
TrenDemon	9	0.09
Altmetric	9	0.09
Namogoo	9	0.09
IntoTheBlock	9	0.09
Linkpulse	9	0.09
Secomapp	8	0.08
ETracker	8	0.08
ConnectWise	8	0.08
Kommo	8	0.08
Clearsale	8	0.08
Simple Analytics	8	0.08
Adoric	8	0.08
Beusable	8	0.08
taggbox	8	0.08
Airbrake	8	0.08
Customily	8	0.08
TrueFit	8	0.08
Zift Solutions	8	0.08
Blueshift	8	0.08
Countly	8	0.08
Uberall	8	0.08
Acquia Lift	8	0.08
PageFair	8	0.08
Jebbit	8	0.08
Zeotap	8	0.08
Nudge	8	0.08
Unica	8	0.08
Wayin	8	0.08
BrainPad Rtoaster	8	0.08
Conductrics	8	0.08
MadKudu	8	0.08
Memo	8	0.08
HighLevel	7	0.07
SiteWit	7	0.07
Automizely	7	0.07
eXTReMe Tracking	7	0.07
Analytify.io	7	0.07
WordPress Stats	7	0.07
Woopra	7	0.07
Elevar	7	0.07
GoatCounter	7	0.07
Supercounters	7	0.07
163	7	0.07
GoSquared	7	0.07
Motigo Stats	7	0.07
Benchmark	7	0.07
EveryAction	7	0.07
Financial Content	7	0.07
minFraud MaxMind	7	0.07
GA Connector	7	0.07
Clarivate	7	0.07
LeadLander	7	0.07
Givex	7	0.07
Fraudlogix	7	0.07
Experian Stats	7	0.07
Allbound	7	0.07
Rtoaster	7	0.07