Analytics Usage Distribution in the Top 10k Sites

Distribution for websites using Analytics technologies

Top In Analytics Usage Distribution in the Top 10k Sites

Technology	Websites	%
Google Analytics	5,828	58.28
Global Site Tag	5,189	51.89
Google Conversion Linker	2,479	24.79
Facebook Domain Insights	2,451	24.51
Facebook Pixel	1,742	17.42
Fastly	1,737	17.37
Facebook Conversion Tracking	1,455	14.55
Hotjar	1,374	13.74
New Relic	1,311	13.11
Salesforce	1,307	13.07
Bing Universal Event Tracking	1,186	11.86
LinkedIn Insights	1,182	11.82
Twitter Conversion Tracking	1,176	11.76
Cloudflare Insights	1,114	11.14
Microsoft Clarity	1,089	10.89
Cloudflare Web Analytics	1,072	10.72
Facebook Signal	1,013	10.13
Google Conversion Tracking	859	8.59
TikTok Conversion Tracking Pixel	830	8.3
Omniture SiteCatalyst	789	7.89
Google Optimize 360	771	7.71
Adobe Dynamic Tag Management	759	7.59
Twitter Website Universal Tag	723	7.23
Adobe Marketing Cloud	621	6.21
comScore	618	6.18
Akamai mPulse	584	5.84
Reddit Conversion Tracking	540	5.4
Hubspot	528	5.28
Yandex Metrika	518	5.18
FullStory	489	4.89
Matomo	477	4.77
Funding Choices	456	4.56
DoubleClick Floodlight	444	4.44
Azure Monitor	427	4.27
Segment	426	4.26
Optimizely	413	4.13
Microsoft Azure Monitor	410	4.1
CrazyEgg	392	3.92
Amplitude	387	3.87
Twitter Analytics	377	3.77
Rapleaf	373	3.73
Adobe Launch	371	3.71
Lotame Crowd Control	352	3.52
LiveRamp	347	3.47
Google Analytics IP Anonymization	327	3.27
Marketo	327	3.27
Cloudflare Rocket Loader	324	3.24
Visual Website Optimizer	317	3.17
Snowplow	315	3.15
Datadog	312	3.12
Chartbeat	309	3.09
Adobe Analytics	303	3.03
Report URI	287	2.87
Quantcast Measurement	276	2.76
Pardot	272	2.72
6sense	271	2.71
KnowBe4	265	2.65
AppsFlyer	265	2.65
RudderStack	250	2.5
OpenTelemetry	248	2.48
Mixpanel	239	2.39
Dynatrace OneAgent	231	2.31
Dynatrace	226	2.26
Everest Technologies	215	2.15
Yahoo Web Analytics	214	2.14
Pinterest Conversion Tracking	204	2.04
Ruxit	204	2.04
Grafana	198	1.98
Yahoo Dot	197	1.97
Microsoft Application Insights	189	1.89
Branch	188	1.88
Parse.ly	187	1.87
Baidu Analytics	179	1.79
Adobe Experience Platform Launch	179	1.79
Pendo	176	1.76
Omniture Adobe Test and Target	176	1.76
Nielsen	166	1.66
Content Square	156	1.56
Eloqua	154	1.54
Trustpilot	152	1.52
Demandbase	152	1.52
Adjust	149	1.49
Heap	139	1.39
Gemius	137	1.37
Mouseflow	131	1.31
Akamai Page Integrity Manager	129	1.29
Gemius PL	129	1.29
StatCounter	128	1.28
Marfeel	128	1.28
Klaviyo	127	1.27
Top Mail.ru	125	1.25
Braze	124	1.24
Pingdom RUM	119	1.19
AB Tasty	119	1.19
ZoomInfo	117	1.17
Bazaarvoice	111	1.11
Dotomi	110	1.1
loader.io	108	1.08
Clearbit	105	1.05
Plausible Analytics	101	1.01
Salesforce Audience Studio	100	1
Quantum Metric	99	0.99
PostHog	98	0.98
Visual Studio Tracking	96	0.96
MailerLite	95	0.95
Active Campaign	94	0.94
SpeedCurve	93	0.93
Salesforce Marketing Cloud Personalisation	90	0.9
CNZZ	89	0.89
AppDynamics	89	0.89
MediaMath	88	0.88
Google Analytics with Ad Tracking	88	0.88
Qualified	87	0.87
Matomo Tag Manager	86	0.86
Statsig	85	0.85
BlueConic	84	0.84
WebTrends	82	0.82
Plotly	80	0.8
Confiant	80	0.8
Salesforce Interaction Studio	80	0.8
AT Internet	77	0.77
Signal	76	0.76
Moat	75	0.75
Bizible	72	0.72
PayPal Marketing Solutions	69	0.69
Fireblade	69	0.69
Bombora	68	0.68
Tynt Tracer	66	0.66
Supership	66	0.66
Salesforce Web to Lead	66	0.66
Clicky	65	0.65
accessiBe	65	0.65
Alexa Metrics	65	0.65
US Gov Digital Analytics Program	65	0.65
Alexa Certified Site Metrics	64	0.64
Amazon Advertising Sizmek Ad Suite	64	0.64
ThreatMetrix	60	0.6
Claritas	60	0.6
UptimeRobot	60	0.6
Amplemarket	60	0.6
Capterra	59	0.59
Merge	59	0.59
CQuotient	58	0.58
Histats	57	0.57
Digioh	57	0.57
33 Across	57	0.57
DotMetrics	56	0.56
Leadfeeder	54	0.54
LaunchDarkly	54	0.54
UpSellit	54	0.54
G2 Conversion	54	0.54
Karte	54	0.54
Mindbox	53	0.53
Fathom Analytics	52	0.52
Partnerize	52	0.52
PathFactory	52	0.52
Sprinklr	51	0.51
CleverTap	50	0.5
Lucky Orange	49	0.49
Survicate	49	0.49
iGoDigital	49	0.49
Digital Window	48	0.48
Brevo	47	0.47
Kenshoo	47	0.47
TradeDoubler	47	0.47
Treasure Data	47	0.47
Yahoo Tag Manager	47	0.47
mParticle	47	0.47
ProfitWell	47	0.47
Usabilla	47	0.47
Mutiny	46	0.46
Fingerprint Pro	44	0.44
Smartlook	44	0.44
Ahoy	44	0.44
Agora	43	0.43
SendPulse	42	0.42
Insider	42	0.42
Instana	42	0.42
Rambler	41	0.41
Khoros	41	0.41
Piwik PRO	40	0.4
Sprig	40	0.4
Attentive	40	0.4
Site24x7	40	0.4
Umami	39	0.39
Folloze	38	0.38
Naver Analytics	37	0.37
Freshworks CRM	37	0.37
SpyCloud	37	0.37
Honeybadger	36	0.36
Inspectlet	36	0.36
AudioEye	34	0.34
Apollo IO	34	0.34
dotdigital Engagement Cloud	34	0.34
Monetate	34	0.34
ShieldSquare	34	0.34
BrightEdge	34	0.34
Intellimize	34	0.34
Dun and Brandstreet Visitor Intelligence	34	0.34
Innocraft Cloud	33	0.33
Mautic	33	0.33
Beehiiv	33	0.33
Better Stack	33	0.33
Kameleoon	33	0.33
Dynamic Yield	33	0.33
trueAnthem	33	0.33
Highspot	33	0.33
Google AMP Client ID	32	0.32
Commanders Act	32	0.32
Riskified	32	0.32
Convert	31	0.31
SalesLoft	31	0.31
Customer.io	30	0.3
Navegg	30	0.3
GrowthBook	30	0.3
ClickTale	30	0.3
MoEngage	29	0.29
WizRocket	29	0.29
ForeSee Results	29	0.29
Userpilot	28	0.28
Decibel Insight	28	0.28
OpinionLab	28	0.28
WP Advanced Ads	27	0.27
Sift Science	27	0.27
Stackify	27	0.27
whos.amung.us	27	0.27
IO Technologies	27	0.27
InsightExpress	27	0.27
Infoline	27	0.27
OnThe IO	26	0.26
Findify	26	0.26
Amazon CloudWatch RUM	26	0.26
ConvertKit	25	0.25
iovation	25	0.25
Coremetrics	25	0.25
Maxymiser	25	0.25
Navattic	25	0.25
Seismic	25	0.25
Shareaholic	24	0.24
LiveInternet	23	0.23
eSputnik	23	0.23
Monsido	23	0.23
PartnerStack	23	0.23
Gainsight	23	0.23
Google Call Conversion Tracking	22	0.22
Clustr Maps	22	0.22
Ravelin	22	0.22
OpenReplay	22	0.22
Aptrinsic	22	0.22
Adobe CQ Analytics	22	0.22
Webtrekk	22	0.22
Conga	22	0.22
Metricool	21	0.21
Flag Counter	21	0.21
TeaLeaf	21	0.21
EX.CO	21	0.21
CreatorIQ	21	0.21
Roistat	20	0.2
Keen IO	20	0.2
Forter	20	0.2
UserGuiding	20	0.2
ScarabResearch	20	0.2
Angulartics	20	0.2
ChurnZero	20	0.2
Foleon	20	0.2
Kwai Conversion Tracking	19	0.19
RD Station	19	0.19
Qualia	19	0.19
iPerceptions	19	0.19
Exponea	19	0.19
Clarivate	19	0.19
Rokt	19	0.19
Mather Economics	19	0.19
Blue Triangle Tech	19	0.19
Supabase	18	0.18
Google Analyticator	18	0.18
Tapfiliate	18	0.18
Cedexis	18	0.18
TVSquared	18	0.18
Split	18	0.18
Netcore	18	0.18
Efficient Frontier	18	0.18
Yottaa	18	0.18
Hitwebcounter	17	0.17
Ptengine	17	0.17
Loggly	17	0.17
Qubit	17	0.17
Vision Critical	17	0.17
Qualifio	17	0.17
HighLevel	16	0.16
NeonCRM	16	0.16
Oktopost	16	0.16
Kochava	16	0.16
Catchpoint	16	0.16
Solvvy	16	0.16
51.la	15	0.15
Gaug.es	15	0.15
Mieruca	15	0.15
FirstPromoter	15	0.15
Curalate	15	0.15
Incident.io	15	0.15
Content Insights	15	0.15
PicReel	14	0.14
Crimson Hexagon	14	0.14
Freshpaint	14	0.14
SaleCycle	14	0.14
AD EBis	14	0.14
FouAnalytics	14	0.14
Throtle	14	0.14
4Cite	14	0.14
SecuredVisit	14	0.14
Uberall	14	0.14
Certona	14	0.14
ProLayers LeadConnector	13	0.13
Poptin	13	0.13
Drip	13	0.13
OptiMonk	13	0.13
Sumo	13	0.13
Benchmark	13	0.13
Microsoft Dynamics 365 Marketing	13	0.13
ClickDimensions	13	0.13
KISSmetrics	13	0.13
Google Content Experiments	13	0.13
PriceSpider	13	0.13
Emarsys eMarketing Suite	13	0.13
Usablenet	13	0.13
Freshmarketer	13	0.13
LiveSession	13	0.13
Zeta Marketing Platform	13	0.13
Boomtrain	13	0.13
Talkdesk	13	0.13
Iterable	13	0.13
Terminus	13	0.13
UX Feedback	13	0.13
Visitor Analytics	12	0.12
Zaraz	12	0.12
SALESmanago	12	0.12
Urchin 5	12	0.12
Graduway	12	0.12
Optimizely Recommendations	12	0.12
Flocktory	12	0.12
Macromill	12	0.12
Experian Stats	12	0.12
Looker	12	0.12
aWeber	11	0.11
ShinyStat	11	0.11
Bold Commerce	11	0.11
Revolver Maps	11	0.11
Blue	11	0.11
SessionCam	11	0.11
SiteSpect	11	0.11
Anonymised	11	0.11
HockeyStack	11	0.11
Dreamdata	11	0.11
Acoustic Campaign	11	0.11
BloomReach	11	0.11
Request Metrics	11	0.11
Infonline	11	0.11
Sardine	11	0.11
Nudge	11	0.11
Pipedrive	10	0.1
Simple Analytics	10	0.1
Site Meter	10	0.1
ipstack	10	0.1
Albacross	10	0.1
Netmining	10	0.1
Gleam	10	0.1
Simon Data	10	0.1
Lytics	10	0.1
Opinary	10	0.1
Lunio	10	0.1
Google Flights Conversion Tracking	10	0.1
Effective Measure	10	0.1
BlueCore	10	0.1
Wayin	10	0.1
Hushly	10	0.1
Foresee Answers Cloud	10	0.1
Omnisend	9	0.09
ActiveProspect	9	0.09
Secomapp	9	0.09
Acint	9	0.09
Pmetrics	9	0.09
360	9	0.09
Raygun	9	0.09
Zoho PageSense	9	0.09
Zoho CRM	9	0.09
eXTReMe Tracking	9	0.09
SharpSpring	9	0.09
Kommo	9	0.09
Woopra	9	0.09
OwnerIQ	9	0.09
Heatmap IT	9	0.09
DataXu	9	0.09
Facebook Tag API	9	0.09
Get Koala	9	0.09
Netcore Cloud	9	0.09
StatusCake	9	0.09
Blueshift	9	0.09
GrowSumo	9	0.09
Tatari	9	0.09
Optimove	9	0.09
LiftIgniter	9	0.09
Allbound	9	0.09
MediaFly	9	0.09
Nuance	9	0.09
Rebuy	8	0.08
GoatCounter	8	0.08
Konduto	8	0.08
Wootric	8	0.08
emBlue	8	0.08
EveryAction	8	0.08
Motigo Stats	8	0.08
Exit Bee	8	0.08
Beusable	8	0.08
Customily	8	0.08
Mailganer	8	0.08
minFraud MaxMind	8	0.08
KickFire	8	0.08
Recruitics	8	0.08
Yellzz	8	0.08
Wysistat	8	0.08
Visual IQ	8	0.08
Jebbit	8	0.08
TapClicks	8	0.08
Insightera	8	0.08
AdFixus	8	0.08
Cohesion Apps	8	0.08
Conductrics	8	0.08
FocusVision	8	0.08
UserZoom	8	0.08
Namogoo	8	0.08
MailMunch	7	0.07
Baomitu	7	0.07
ConnectWise	7	0.07
Lead Forensics	7	0.07
Ptengine China	7	0.07
Maileon	7	0.07
AWStats	7	0.07
GoSquared	7	0.07
Feathr	7	0.07
taggbox	7	0.07
Blotout	7	0.07
Pixalate	7	0.07
Blackbaud Raisers Edge	7	0.07
Airbrake	7	0.07
Nexusguard	7	0.07
Financial Content	7	0.07
Probely	7	0.07
Zipy	7	0.07
Nelio Testing	7	0.07
OmniConvert	7	0.07
Smartech	7	0.07
Eulerian	7	0.07
DMD	7	0.07
Silktide	7	0.07
Gladly	7	0.07
Dengage	7	0.07
indigitall	7	0.07