Optimizely Usage Statistics

Top 10k

Top 100k

Top 1m

All Internet

Optimizely empowers companies to deliver more relevant and effective digital experiences on websites and mobile through A/B testing and personalization.

http://www.optimizely.com

Analytics and Tracking · A/B Testing · Site Optimization · Conversion Optimization · Personalization

Optimizely Customers

Get access to data on 1,016,348 websites that are Optimizely Customers. We know of 216,411 live websites using Optimizely and an additional 799,937 sites that used Optimizely historically and 143,746 websites in the United States.

Download Lead List

Optimizely Awards

3rd most popular in the United States in A/B Testing category.
2nd most popular in the Top 10k sites in A/B Testing category.
3rd most popular on the Entire Internet in A/B Testing category.
3rd most popular in the Top 100k sites in A/B Testing category.
3rd most popular in the Top 1 Million sites in A/B Testing category.
The most popular in Switzerland in A/B Testing category.
2nd most popular in Denmark in A/B Testing category.
2nd most popular in Puerto Rico in A/B Testing category.
2nd most popular in Taiwan in A/B Testing category.
3rd most popular in Argentina in A/B Testing category.
3rd most popular in the United States in Site Optimization category.
3rd most popular on the Entire Internet in Site Optimization category.
4th most popular in the Top 10k sites in Site Optimization category.
5th most popular in the Top 100k sites in Site Optimization category.
5th most popular in the Top 1 Million sites in Site Optimization category.
The most popular in Mali in Site Optimization category.
2nd most popular in Switzerland in Site Optimization category.
2nd most popular in Denmark in Site Optimization category.
10th most popular in the United States in Conversion Optimization category.
9th most popular in the Top 10k sites in Conversion Optimization category.
6th most popular in Switzerland in Conversion Optimization category.
2nd most popular in the United States in Personalization category.
2nd most popular on the Entire Internet in Personalization category.
The most popular in Switzerland in Personalization category.
16th most popular in Switzerland in Analytics and Tracking category.
19th most popular in Puerto Rico in Analytics and Tracking category.

Optimizely Location Market Share and Movement

Full Market Share Report

Technology	Won	Lost
Google Conversion Tracking	14,127	15,507
Facebook Conversion Tracking	7,804	31,511
Hotjar	7,227	15,501
Twitter Analytics	6,949	3,846
comScore	6,743	3,897

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Optimizely Competitors and Similar

TikTok Conversion Tracking Pixel
187,624 live websites

comScore
166,696 live websites

CrazyEgg
145,469 live websites

Twitter Conversion Tracking
123,075 live websites

Klaviyo
307,440 live websites

Sumo
90,997 live websites

AT Internet
87,785 live websites

Shareaholic
78,378 live websites

PayPal Marketing Solutions
80,802 live websites

Poptin
68,747 live websites

Twitter Analytics
68,737 live websites

Bold Commerce
63,306 live websites

Softcube
58,895 live websites

ClickFunnels
357,526 live websites

Visual Website Optimizer
57,817 live websites

vCita
56,352 live websites

Secomapp
36,289 live websites

Metricool
34,295 live websites

Roistat
34,689 live websites

Beeketing
29,535 live websites

PageFly
31,354 live websites

Convert
28,730 live websites

HubSpot Call to Actions
28,367 live websites

Pendo
26,638 live websites

Bing Universal Event Tracking
395,069 live websites

Zoho PageSense
19,669 live websites

Proof Factor
20,390 live websites

AB Tasty
19,468 live websites

LinkedIn Insights
398,540 live websites

ProfitWell
17,917 live websites

Download Lead List

Get a list of 1,016,348 websites using Optimizely which includes location information, hosting data, contact details, 216,411 currently live websites and an additional 489,465 domains that redirect to sites in this list. 799,937 sites that used this technology previously and 143,746 websites in the United States currently using Optimizely.

Site Totals

Total Live: 216,411
489,465 additional website redirects^?.
USA Live Sites: 143,746
Live and Historical: 1,016,348

Top 1m: 0.9%
9,003
Top 100k: 3.23%
3,229
Top 10k: 8.5%
850

United States: 143,746
United Kingdom: 5,556
Australia: 4,850
Germany: 3,258
Switzerland: 2,963
Canada: 2,939
Netherlands: 2,018
Denmark: 1,228
New Zealand: 1,117
France: 1,018
.io: 870
Spain: 824
Italy: 749
.co: 734
Japan: 733
Mali: 600
Brazil: 582
Norway: 515
India: 490
Austria: 424
Poland: 423
Taiwan: 415
Belgium: 412
.me: 410
China: 396
Russia: 392
Argentina: 379
Mexico: 342
Singapore: 330
South Africa: 268
Sweden: 246
Ireland: 190
Czech Republic: 179
Greece: 162
Portugal: 146
Finland: 142
Hong Kong: 128
Philippines: 127
Romania: 126
Ukraine: 118
Chile: 110
Anguilla: 108
Turkey: 102
Hungary: 98
Indonesia: 85
Slovakia: 84
Thailand: 81
Peru: 81
Puerto Rico: 76
Malaysia: 70
Israel: 69
South Korea: 68
Cocos Islands: 66
Kenya: 56
Vietnam: 52
Nigeria: 48
.tv: 40
Bulgaria: 39
Costa Rica: 38
UAE: 38
Malta: 35
Luxembourg: 35
Pakistan: 32
Estonia: 31
Lithuania: 31
Saint Helena: 31
Iceland: 29
Bangladesh: 28
Latvia: 26
Croatia: 24
Ecuador: 24
Morocco: 23
Micronesia: 22
Saint Vincent and the Grenadines: 21
Saudi Arabia: 21
Uruguay: 20
Panama: 19
Dominican Republic: 17
Guernsey: 15
Tonga: 15
Egypt: 14
Slovenia: 14
Niue: 14
Venezuela: 13
Iran: 13
Kazakhstan: 13
Paraguay: 13
Armenia: 12
Georgia: 12
Guatemala: 11
Somalia: 11
Nepal: 11
Serbia: 11
Liechtenstein: 11
Mauritius: 10
Uganda: 10
Bermuda: 10
Cyprus: 9
Reunion: 9
Samoa: 9
Ghana: 8
Albania: 8
Palau: 8
Honduras: 8
Tanzania: 8
Jamaica: 8
Isle of Man: 8
Moldova: 7
Botswana: 7
Belize: 7
Belarus: 7
United States Virgin Islands: 7
Sri Lanka: 7
El Salvador: 6
Cote d'Ivoire: 6
Bolivia: 6
Jordan: 6
Tunisia: 6
Bahrain: 6
Mongolia: 6
Montserrat: 5
Senegal: 5
Lebanon: 5
Bosnia and Herzegovina: 5
Cameroon: 5
Trinidad and Tobago: 5
Kuwait: 5
Zimbabwe: 5

Optimizely Variations

Optimizely Geotargeting

Optimizely Rollouts