Optimizely Usage Statistics

Top 10k

Top 100k

Top 1m

All Internet

Optimizely empowers companies to deliver more relevant and effective digital experiences on websites and mobile through A/B testing and personalization.

http://www.optimizely.com

Analytics and Tracking · Conversion Optimization · Personalization · Site Optimization · A/B Testing

Optimizely Customers

Get access to data on 1,390,543 websites that are Optimizely Customers. We know of 131,588 live websites using Optimizely and an additional 1,258,955 sites that used Optimizely historically and 100,422 websites in the United States.

Download Lead List

Optimizely Awards

7th most popular in the United States in Conversion Optimization category.
8th most popular on the Entire Internet in Conversion Optimization category.
10th most popular in the Top 10k sites in Conversion Optimization category.
12th most popular in the Top 100k sites in Conversion Optimization category.
13th most popular in the Top 1 Million sites in Conversion Optimization category.
3rd most popular in Saint Helena in Conversion Optimization category.
4th most popular in Australia in Conversion Optimization category.
6th most popular in New Zealand in Conversion Optimization category.
6th most popular in Slovakia in Conversion Optimization category.
8th most popular in Belgium in Conversion Optimization category.
The most popular in the United States in Personalization category.
The most popular on the Entire Internet in Personalization category.
The most popular in the Top 10k sites in Personalization category.
The most popular in the Top 100k sites in Personalization category.
The most popular in the Top 1 Million sites in Personalization category.
The most popular in Canada in Personalization category.
The most popular in Germany in Personalization category.
The most popular in New Zealand in Personalization category.
2nd most popular in the United States in Site Optimization category.
3rd most popular on the Entire Internet in Site Optimization category.
The most popular in Australia in Site Optimization category.
2nd most popular in the United States in A/B Testing category.
2nd most popular on the Entire Internet in A/B Testing category.
The most popular in New Zealand in A/B Testing category.
13th most popular in Australia in Analytics and Tracking category.
17th most popular in Saint Helena in Analytics and Tracking category.

Optimizely Location Market Share and Movement

Full Market Share Report

Technology	Won	Lost
Mixpanel	9,050	6,439
comScore	8,497	2,054
Google Conversion Tracking	8,093	24,075
Omniture Adobe Test and Target	7,354	1,028
Twitter Analytics	6,289	3,853

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Optimizely Competitors and Similar

LinkedIn Insights
128,046 live websites

Beeketing
135,598 live websites

CrazyEgg
138,135 live websites

Twitter Conversion Tracking
111,281 live websites

ClickFunnels
111,221 live websites Sumo

Sumo
106,114 live websites

Twitter Analytics
105,015 live websites

Mixpanel
93,964 live websites

Shareaholic
87,620 live websites

IgnitionOne
95,453 live websites

Evergage
81,770 live websites

Bing Universal Event Tracking
204,934 live websites Klaviyo

Klaviyo
56,530 live websites

Visual Website Optimizer
54,198 live websites vCita

vCita
51,685 live websites

Softcube
46,985 live websites

Bold Commerce
43,694 live websites

Facebook Tag API
40,230 live websites Cedexis

Cedexis
40,157 live websites

PayPal Marketing Solutions
38,301 live websites

Visual IQ
39,149 live websites

comScore
248,569 live websites Roistat

Roistat
21,154 live websites

Google Content Experiments
19,447 live websites

Omniture Adobe Test and Target
16,558 live websites Woopra

Woopra
15,717 live websites

HubSpot Call to Actions
15,087 live websites

AB Tasty
14,684 live websites

LimeSpot
12,318 live websites Fera

Fera
11,374 live websites

Download Lead List

Get a list of 1,390,543 websites using Optimizely which includes location information, hosting data, contact details, 131,588 currently live websites and an additional 459,889 domains that redirect to sites in this list. 1,258,955 sites that used this technology previously and 100,422 websites in the United States currently using Optimizely.

Site Totals

Total Live: 131,588
459,889 additional website redirects^?.
USA Live Sites: 100,422
Live and Historical: 1,390,543

Top 1m: 0.94%
9,364
Top 100k: 3.65%
3,646
Top 10k: 9.35%
935

United States: 100,422
Australia: 6,355
United Kingdom: 3,743
Canada: 1,838
Germany: 1,354
Netherlands: 887
France: 710
New Zealand: 547
Japan: 506
.co: 422
Brazil: 392
Italy: 343
Spain: 332
China: 297
Russia: 262
Belgium: 231
Sweden: 206
Switzerland: 195
.io: 185
Poland: 170
India: 164
Slovakia: 164
Denmark: 159
.me: 134
Czech Republic: 132
Mexico: 129
Hong Kong: 126
Norway: 122
Taiwan: 119
Austria: 114
Ireland: 105
Greece: 105
Singapore: 102
Finland: 92
Hungary: 87
South Africa: 77
Chile: 72
Romania: 55
South Korea: 55
Saint Helena: 55
Argentina: 53
Portugal: 53
Israel: 46
Turkey: 42
Malaysia: 38
Vietnam: 31
UAE: 30
Ukraine: 30
Estonia: 29
Philippines: 27
Peru: 26
.tv: 26
Indonesia: 24
Central African Republic: 24
Cocos Islands: 23
Thailand: 23
Lithuania: 23
Mali: 22
Gabon: 22
Bulgaria: 21
Costa Rica: 20
Puerto Rico: 19
Anguilla: 18
Iceland: 18
Niue: 18
Croatia: 17
Latvia: 17
Nigeria: 16
Equatorial Guinea: 16
Dominican Republic: 15
Ecuador: 14
Luxembourg: 14
Kazakhstan: 12
Slovenia: 12
Serbia: 12
Saint Vincent and the Grenadines: 10
Belarus: 10
Uruguay: 10
Panama: 10
Malta: 10
Palau: 10
Egypt: 9
Pakistan: 9
Saudi Arabia: 8
Morocco: 8
Kenya: 8
Mauritius: 7
Armenia: 7
Venezuela: 7
Cyprus: 6
Qatar: 6
Micronesia: 5
Cambodia: 5
Paraguay: 5
Azerbaijan: 5
United States Virgin Islands: 5
Afghanistan: 5
Tonga: 5
Iran: 5
Lebanon: 5

Optimizely Variations

Optimizely Rollouts