Advertising Usage Statistics

Statistics for websites using Advertising technologies

DoubleClick.Net
Google Adsense
Facebook Custom Audiences
AppNexus
Google Publisher Tag
Google Remarketing
Rubicon Project
The Trade Desk
Pubmatic
Openads/OpenX

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Name 10k 100k Million Entire Web
DoubleClick.Net 5,228 39,336 295,185 1,277,851
Facebook Custom Audiences 2,424 14,380 87,247 814,574
AppNexus 2,290 12,368 41,160 24,433
Google Publisher Tag 2,276 11,834 38,770 181,371
Google Adsense 2,149 16,900 163,662 14,162,806
Rubicon Project 1,656 8,407 24,831 6,583
The Trade Desk 1,349 6,806 28,227 7,438
Index Exchange 1,313 6,271 16,504 771,334
Pubmatic 1,295 6,795 20,782 559
Openads/OpenX 1,273 6,696 19,089 98,595
Advertising.com 1,257 6,603 20,847 1,316
Yahoo Small Business 1,249 6,663 22,865 12,279
Google Remarketing 1,235 8,408 56,771 662,516
DemDex 1,145 5,154 13,589 1,400
IponWeb BidSwitch 1,000 4,660 12,207 73
Criteo 969 4,042 21,810 92,524
BlueKai 955 4,877 20,361 1,988
Adobe Audience Manager Sync 877 4,354 11,737 390
Twitter Ads 842 4,021 11,910 28,613
ContextWeb 794 3,539 8,990 1,542

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Online advertising provides a revenue stream for website owners and a promotion and marketing channel for advertisers. BuiltWith can track online advertisers via there banner signatures embedded into a page. Most advertisers provides two channels, one for their advertising partners and one for their web site owning customers. There are many different web advertising companies, some very large such as Google provide text and image advertising and have huge markets, other smaller companies provide more niche advertising management.

Google Adsense is the most used advertising system found on BuiltWith scanned sites, DoubleClick, the second most tracked technology, was finally approved for purchase (by the FTC and EU) by Google in 2008 making Google control the majority of the non-search specific internet advertising.