Advertising Usage Statistics

Statistics for websites using Advertising technologies

DoubleClick.Net
Google Adsense
Facebook Custom Audiences
AppNexus
Google Publisher Tag
Rubicon Project
The Trade Desk
Advertising.com
Google Remarketing
Openads/OpenX

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Name 10k 100k Million Entire Web
DoubleClick.Net 5,367 44,696 367,776 1,294,426
AppNexus 2,619 14,679 59,485 20,285
Facebook Custom Audiences 2,586 16,064 100,526 936,874
Google Adsense 2,492 18,592 160,849 13,363,077
Google Publisher Tag 2,436 11,633 43,147 181,679
Rubicon Project 1,927 10,471 30,917 6,133
The Trade Desk 1,747 9,875 39,869 8,795
Advertising.com 1,743 9,443 32,867 1,137
Openads/OpenX 1,631 8,508 25,569 97,236
Index Exchange 1,588 8,088 21,844 617,302
Pubmatic 1,585 8,466 25,454 417
DemDex 1,413 6,764 18,777 1,128
Yahoo Small Business 1,402 8,057 26,912 26,639
BlueKai 1,322 6,992 26,482 2,041
IponWeb BidSwitch 1,282 6,498 18,933 74
Google Remarketing 1,249 8,566 59,515 699,725
Turn 1,182 5,821 15,457 2,019
Adobe Audience Manager Sync 1,175 6,041 16,220 273
Criteo 1,168 5,066 25,430 96,002
Rocket Fuel 1,091 5,838 19,071 2,116

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Online advertising provides a revenue stream for website owners and a promotion and marketing channel for advertisers. BuiltWith can track online advertisers via there banner signatures embedded into a page. Most advertisers provides two channels, one for their advertising partners and one for their web site owning customers. There are many different web advertising companies, some very large such as Google provide text and image advertising and have huge markets, other smaller companies provide more niche advertising management.

Google Adsense is the most used advertising system found on BuiltWith scanned sites, DoubleClick, the second most tracked technology, was finally approved for purchase (by the FTC and EU) by Google in 2008 making Google control the majority of the non-search specific internet advertising.