Advertising Usage Statistics

Statistics for websites using Advertising technologies

DoubleClick.Net
Facebook Custom Audiences
AppNexus
Google Adsense
Google Remarketing
Rubicon Project
Google Publisher Tag
Advertising.com
Index Exchange
Ads.txt

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Name 10k 100k Million Entire Web
DoubleClick.Net 5,312 42,135 319,512 1,873,591
Facebook Custom Audiences 2,749 17,341 103,952 1,343,566
AppNexus 2,632 15,826 58,382 421,327
Google Publisher Tag 2,253 10,029 35,948 156,723
Google Remarketing 2,069 13,465 75,772 1,009,459
Rubicon Project 1,955 11,052 37,525 2,202
Ads.txt 1,737 7,747 29,417 535,949
Google Direct 1,601 7,086 25,656 467,427
Google Adsense 1,564 13,926 139,440 12,189,618
Advertising.com 1,488 8,537 27,804 2,605
Index Exchange 1,362 7,952 26,414 410,767
AppNexus Reseller 1,326 5,518 16,437 299,466
Openads/OpenX 1,300 7,010 24,008 84,123
The Trade Desk 1,293 6,739 19,918 8,722
Google Reseller 1,181 5,071 17,496 318,760
DemDex 1,166 5,057 14,141 875
DoubleClick Bid Manager 1,158 7,155 24,871 266
OpenX Reseller 1,139 4,613 14,085 256,615
Adobe Audience Manager Sync 1,065 4,684 13,139 200
Yahoo Small Business 1,062 7,040 28,449 25,089

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Online advertising provides a revenue stream for website owners and a promotion and marketing channel for advertisers. BuiltWith can track online advertisers via there banner signatures embedded into a page. Most advertisers provides two channels, one for their advertising partners and one for their web site owning customers. There are many different web advertising companies, some very large such as Google provide text and image advertising and have huge markets, other smaller companies provide more niche advertising management.

Google Adsense is the most used advertising system found on BuiltWith scanned sites, DoubleClick, the second most tracked technology, was finally approved for purchase (by the FTC and EU) by Google in 2008 making Google control the majority of the non-search specific internet advertising.