Advertising Usage Statistics

Statistics for websites using Advertising technologies

DoubleClick.Net
Google Adsense
Facebook Custom Audiences
AppNexus
Google Publisher Tag
Rubicon Project
The Trade Desk
Advertising.com
Google Remarketing
Pubmatic

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Name 10k 100k Million Entire Web
DoubleClick.Net 5,464 44,047 374,406 1,277,851
AppNexus 2,666 15,046 58,299 24,433
Facebook Custom Audiences 2,581 15,817 100,500 814,574
Google Adsense 2,434 18,582 162,794 14,162,806
Google Publisher Tag 2,422 11,655 43,785 181,371
Rubicon Project 1,985 10,560 31,296 6,583
The Trade Desk 1,742 9,689 43,645 7,438
Advertising.com 1,664 9,043 30,403 1,316
Index Exchange 1,638 8,046 21,467 771,334
Openads/OpenX 1,609 8,580 25,577 98,595
Pubmatic 1,600 8,687 26,547 559
Yahoo Small Business 1,531 8,524 28,452 12,279
DemDex 1,422 6,664 18,764 1,400
Google Remarketing 1,293 8,739 60,236 662,516
BlueKai 1,275 7,089 24,745 1,988
IponWeb BidSwitch 1,258 6,139 17,969 73
Adobe Audience Manager Sync 1,160 5,842 15,823 390
Criteo 1,133 4,989 26,206 92,524
Rocket Fuel 1,036 5,548 20,660 2,134
Turn 1,034 5,157 14,280 2,320

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Online advertising provides a revenue stream for website owners and a promotion and marketing channel for advertisers. BuiltWith can track online advertisers via there banner signatures embedded into a page. Most advertisers provides two channels, one for their advertising partners and one for their web site owning customers. There are many different web advertising companies, some very large such as Google provide text and image advertising and have huge markets, other smaller companies provide more niche advertising management.

Google Adsense is the most used advertising system found on BuiltWith scanned sites, DoubleClick, the second most tracked technology, was finally approved for purchase (by the FTC and EU) by Google in 2008 making Google control the majority of the non-search specific internet advertising.