Advertising Usage Statistics

Statistics for websites using Advertising technologies

DoubleClick.Net
Facebook Custom Audiences
Google Adsense
Google Remarketing
AppNexus
Google Publisher Tag
Ads.txt
Rubicon Project
Google Direct
Index Exchange

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Name 10k 100k Million Entire Web
DoubleClick.Net 6,233 57,786 419,023 1,873,591
Facebook Custom Audiences 3,472 27,514 142,635 1,343,566
AppNexus 2,753 13,408 47,782 421,327
Google Adsense 2,449 18,151 152,860 12,189,618
Google Publisher Tag 2,431 12,805 43,070 156,723
Ads.txt 2,389 11,674 47,234 1,108,607
Google Remarketing 2,269 16,861 90,103 1,009,459
Rubicon Project 2,257 11,396 32,052 2,202
Google Direct 2,237 10,884 42,823 1,005,078
Index Exchange 2,025 9,928 28,454 410,767
The Trade Desk 1,999 9,341 34,859 8,722
AppNexus Reseller 1,988 9,148 28,518 669,332
Advertising.com 1,938 8,871 26,675 2,605
Openads/OpenX 1,853 8,215 21,981 84,123
Google Reseller 1,843 8,128 25,596 600,751
OpenX Reseller 1,839 8,296 24,407 572,845
IndexExchange Reseller 1,701 7,286 20,446 479,878
PubMatic Reseller 1,685 7,500 21,599 506,939
AOL Reseller 1,675 7,342 20,468 480,394
RubiconProject Reseller 1,670 7,181 22,918 537,897

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Online advertising provides a revenue stream for website owners and a promotion and marketing channel for advertisers. BuiltWith can track online advertisers via there banner signatures embedded into a page. Most advertisers provides two channels, one for their advertising partners and one for their web site owning customers. There are many different web advertising companies, some very large such as Google provide text and image advertising and have huge markets, other smaller companies provide more niche advertising management.

Google Adsense is the most used advertising system found on BuiltWith scanned sites, DoubleClick, the second most tracked technology, was finally approved for purchase (by the FTC and EU) by Google in 2008 making Google control the majority of the non-search specific internet advertising.