Advertising Usage Statistics

Statistics for websites using Advertising technologies

DoubleClick.Net
Google Adsense
AppNexus
Facebook Custom Audiences
Rubicon Project
Advertising.com
The Trade Desk
Openads/OpenX
Google Publisher Tag
Pubmatic

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Name 10k 100k Million Entire Web
DoubleClick.Net 5,527 42,772 310,048 1,257,789
AppNexus 3,209 18,511 66,050 24,334
Google Adsense 2,939 20,037 167,945 14,054,707
Facebook Custom Audiences 2,633 15,186 85,778 717,405
Rubicon Project 2,547 13,279 40,777 6,042
Google Publisher Tag 2,447 11,453 38,760 178,908
Advertising.com 2,377 13,018 42,952 1,396
The Trade Desk 2,356 12,275 39,783 7,048
Index Exchange 2,253 10,830 30,193 747,686
Openads/OpenX 2,249 11,467 34,525 107,861
Pubmatic 2,200 11,249 34,779 648
DemDex 1,837 8,366 24,148 1,523
Yahoo Small Business 1,833 9,149 30,377 13,222
BlueKai 1,815 8,528 25,003 1,815
IponWeb BidSwitch 1,753 8,221 22,282 48
SpotXchange 1,720 10,187 33,889 234
Media Innovation Group 1,649 10,236 35,405 887
Aggregate Knowledge 1,625 9,475 31,595 186
Turn 1,602 7,225 20,121 2,318
Adap.TV 1,569 9,431 31,416 724

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Online advertising provides a revenue stream for website owners and a promotion and marketing channel for advertisers. BuiltWith can track online advertisers via there banner signatures embedded into a page. Most advertisers provides two channels, one for their advertising partners and one for their web site owning customers. There are many different web advertising companies, some very large such as Google provide text and image advertising and have huge markets, other smaller companies provide more niche advertising management.

Google Adsense is the most used advertising system found on BuiltWith scanned sites, DoubleClick, the second most tracked technology, was finally approved for purchase (by the FTC and EU) by Google in 2008 making Google control the majority of the non-search specific internet advertising.