Advertising Usage Distribution in the Top 1 Million Sites

Top In Advertising Usage Distribution in the Top 1 Million Sites

Technology	Websites	%
DoubleClick.Net	324,221	32.42
Facebook Custom Audiences	155,463	15.55
Google Remarketing	123,783	12.38
Google Adsense	117,940	11.79
Ads.txt	106,970	10.7
Google Direct	104,018	10.4
RubiconProject Reseller	55,673	5.57
AppNexus Reseller	55,366	5.54
Google Reseller	54,803	5.48
OpenX Reseller	54,511	5.45
PubMatic Reseller	54,031	5.4
IndexExchange Reseller	52,575	5.26
SmartAdServer Reseller	49,659	4.97
ContextWeb Reseller	47,805	4.78
Improve Digital Reseller	47,638	4.76
FreeWheel Reseller	43,980	4.4
RubiconProject Direct	43,955	4.4
RhythmOne Reseller	43,203	4.32
Yahoo Reseller	42,278	4.23
PubMatic Direct	42,068	4.21
Smaato Reseller	41,822	4.18
Adform Reseller	41,733	4.17
AOL Reseller	41,137	4.11
Lijit Reseller	40,809	4.08
SpotXChange Reseller	40,612	4.06
LoopMe Reseller	40,595	4.06
AppNexus Direct	40,500	4.05
OneTag Reseller	40,344	4.03
IndexExchange Direct	40,313	4.03
Sovrn Reseller	40,058	4.01
Lijit Direct	39,952	4
ShareThrough Reseller	39,737	3.97
Sonobi Reseller	39,678	3.97
GumGum Reseller	39,608	3.96
Amazon Direct	39,457	3.95
ORC International Reseller	38,782	3.88
Tremor Video Reseller	37,981	3.8
OpenX Direct	37,502	3.75
33 Across Reseller	37,398	3.74
Sovrn Direct	37,065	3.71
AdMan Reseller	36,926	3.69
Beachfront Reseller	36,849	3.68
Triple Lift Reseller	36,439	3.64
Criteo Direct	35,828	3.58
DistrictM Reseller	35,613	3.56
Amazon APS Direct	35,573	3.56
The MediaGrid Reseller	34,865	3.49
The MediaGrid Direct	34,850	3.48
OneTag Direct	34,696	3.47
Converstand Media Reseller	34,488	3.45
Triple Lift Direct	34,385	3.44
Consent Management Platform API v 2.0	33,925	3.39
AdYouLike Reseller	33,624	3.36
ShareThrough Direct	33,082	3.31
SmartAdServer Direct	32,768	3.28
Media.net Reseller	32,455	3.25
Yieldmo Reseller	32,232	3.22
Media.net Direct	31,649	3.16
RhythmOne Direct	31,494	3.15
Criteo Reseller	30,603	3.06
LKQD Reseller	30,316	3.03
Google Publisher Tag	28,839	2.88
Yahoo Direct	28,768	2.88
Converstand Media Direct	28,168	2.82
LinkedIn Ads	28,061	2.81
Teads Direct	28,007	2.8
Criteo	27,759	2.78
AOL Direct	27,530	2.75
Synacor Reseller	27,349	2.73
Improve Digital Direct	27,185	2.72
Telaria Reseller	26,023	2.6
Sonobi Direct	25,928	2.59
AppNexus	25,347	2.53
vidoomy Reseller	25,204	2.52
Amazon Reseller	24,771	2.48
33 Across Direct	24,626	2.46
GumGum Direct	24,404	2.44
E-Planning Reseller	24,373	2.44
Between Digital Reseller	23,855	2.39
Adform Direct	23,657	2.37
FLoC	23,125	2.31
Amazon APS Reseller	23,120	2.31
ContextWeb Direct	22,919	2.29
Google Floodlight Counter	22,600	2.26
Yieldmo Direct	21,960	2.2
Admixer Reseller	21,833	2.18
ORC International Direct	21,811	2.18
SmartyAds Reseller	21,512	2.15
AdYouLike Direct	21,418	2.14
Rich Audience Direct	21,292	2.13
AdBlock Acceptable Ads	21,271	2.13
Outbrain Direct	20,855	2.09
Rubicon Project	20,684	2.07
Mobfox Reseller	20,536	2.05
Rich Audience Reseller	20,514	2.05
Outbrain Reseller	20,352	2.04
Aniview Reseller	20,141	2.01
DistrictM Direct	20,115	2.01
Twitter Ads	19,990	2
FreeWheel Direct	19,952	2
Undertone Reseller	19,825	1.98
Smaato Direct	19,389	1.94
Teads Reseller	19,338	1.93
The Trade Desk	19,277	1.93
Between Digital Direct	18,503	1.85
AdMan Direct	18,030	1.8
fluct Reseller	17,779	1.78
SpotXChange Direct	17,544	1.75
Amazon Ad System	17,488	1.75
App-Ads.txt	17,316	1.73
Vidazoo Reseller	17,094	1.71
Amazon Associates	17,048	1.7
ucfunnel Reseller	16,851	1.69
Taboola Direct	16,099	1.61
Connectad Direct	16,032	1.6
E-Planning Direct	15,691	1.57
Pubmatic	15,484	1.55
Nativo Direct	15,352	1.54
GroundTruth Reseller	15,303	1.53
vidoomy Direct	14,604	1.46
Smartclip Reseller	14,448	1.44
Yieldlab Reseller	13,721	1.37
Connectad Reseller	13,649	1.36
Comet Cox Media Reseller	13,306	1.33
Adtelligent Direct	13,183	1.32
Quantum Native Solutions Reseller	12,695	1.27
Openads/OpenX	12,537	1.25
Toutiao	12,459	1.25
Index Exchange	12,404	1.24
Yadro BannerHost	12,255	1.23
Bidtellect Reseller	12,209	1.22
Fyber Reseller	12,170	1.22
Taboola	12,001	1.2
Undertone Direct	11,741	1.17
MGID Direct	11,734	1.17
comScore Activation	11,701	1.17
Amazon Transparent Ad Marketplace	11,604	1.16
Seedtag Direct	11,505	1.15
RTB House Direct	11,218	1.12
fluct Direct	11,147	1.11
SpringServe Reseller	11,071	1.11
LoopMe Direct	11,066	1.11
Stroeer Direct	11,066	1.11
ID5	11,044	1.1
Brave Reseller	10,961	1.1
Triton Digital Reseller	10,703	1.07
Brightcom Direct	10,233	1.02
Smartstream Reseller	10,185	1.02
Tremor Video Direct	10,111	1.01
Nativo Reseller	10,094	1.01
Mars Media Group Reseller	10,019	1
TargetSpot Reseller	10,012	1
Next Millenium Direct	9,892	0.99
Revcontent Reseller	9,763	0.98
Infolinks Direct	9,745	0.97
Beachfront Direct	9,640	0.96
Revcontent Direct	9,637	0.96
Chocolate Reseller	9,531	0.95
Synacor Direct	9,322	0.93
TripleLift	9,092	0.91
Google Floodlight Sales	9,060	0.91
Consumable Reseller	9,037	0.9
Yieldlab Direct	9,021	0.9
Xapads Reseller	9,001	0.9
Mobfox Direct	8,902	0.89
DemDex	8,809	0.88
Adtelligent Reseller	8,773	0.88
Stroeer Reseller	8,677	0.87
Kargo Direct	8,504	0.85
Telaria Direct	8,393	0.84
LKQD Direct	8,342	0.83
MGID Reseller	8,327	0.83
Outbrain	8,322	0.83
SunMedia Direct	8,317	0.83
Teads	8,310	0.83
Admixer Direct	8,236	0.82
Smartclip Direct	8,083	0.81
ucfunnel Direct	8,055	0.81
IponWeb BidSwitch	7,987	0.8
Unified ID 2.0	7,950	0.8
Next Millenium Reseller	7,899	0.79
ad.plus Direct	7,815	0.78
Viralize Direct	7,709	0.77
Connatix Direct	7,693	0.77
Snap Pixel	7,593	0.76
Triton Digital Direct	7,563	0.76
Viralize Reseller	7,458	0.75
Kargo Reseller	7,455	0.75
Prebid	7,434	0.74
AdRoll	7,420	0.74
SmartyAds Direct	7,382	0.74
Facebook Reseller	7,304	0.73
SpringServe Direct	7,225	0.72
Reddit Ads	7,161	0.72
Adobe Audience Manager	7,154	0.72
Gamoshi Reseller	7,101	0.71
Tapad	7,050	0.7
Brightcom Reseller	6,974	0.7
BlueKai	6,927	0.69
Lockerdome Direct	6,821	0.68
Chocolate Direct	6,814	0.68
RTB House Reseller	6,771	0.68
AWIN	6,737	0.67
my6sense Reseller	6,452	0.65
Vidazoo Direct	6,391	0.64
ADFOX	6,224	0.62
Google Inteactive Media Ads	6,195	0.62
AdTrue Direct	6,170	0.62
Yoc Direct	6,089	0.61
Genesis Media Reseller	5,982	0.6
AerServ Reseller	5,832	0.58
Consumable Direct	5,706	0.57
SunMedia Reseller	5,638	0.56
Facebook Direct	5,531	0.55
Aniview Direct	5,392	0.54
BrightRoll Reseller	5,303	0.53
Yieldmo	5,296	0.53
LiveIntent	5,159	0.52
Google Matched Content	5,097	0.51
Adform	4,979	0.5
WideOrbit Reseller	4,830	0.48
Header Tag by Index Exchange	4,781	0.48
StackAdapt	4,780	0.48
Dailymotion Direct	4,767	0.48
ExactTarget	4,743	0.47
Sekindo Direct	4,740	0.47
Improve Digital	4,722	0.47
Primis Direct	4,590	0.46
Conversant	4,584	0.46
Xapads Direct	4,525	0.45
Taboola Reseller	4,511	0.45
DynAdmic Reseller	4,416	0.44
Simpli.fi	4,411	0.44
pixfuture Direct	4,245	0.42
Gamma SSP Reseller	4,241	0.42
YieldBot Reseller	4,205	0.42
AerServ Direct	4,131	0.41
Sharethrough	4,125	0.41
AvantisVideo Direct	4,064	0.41
Truvid Direct	4,062	0.41
GumGum	4,036	0.4
JW Player Tracking	4,014	0.4
Affiliate Window	3,955	0.4
Integral Ad Science	3,946	0.39
Yandex	3,923	0.39
Videology Group Reseller	3,859	0.39
DAConsortium Reseller	3,842	0.38
StickyAds TV	3,803	0.38
Mars Media Group Direct	3,781	0.38
Trellian	3,703	0.37
Tappx Direct	3,692	0.37
adstir Reseller	3,615	0.36
Mediavine	3,527	0.35
Tappx Reseller	3,521	0.35
DTScout	3,460	0.35
Insticator Direct	3,443	0.34
Aggregate Knowledge	3,302	0.33
Imonomy Reseller	3,201	0.32
Media.net	3,175	0.32
Roku	3,144	0.31
OneTag	3,134	0.31
152 Media Direct	3,130	0.31
Underdog Media Direct	3,089	0.31
ContextWeb	3,086	0.31
Exponential Direct	3,078	0.31
TrustX Direct	3,078	0.31
Burst Media	3,006	0.3
saambaa Direct	2,925	0.29
Seedtag Reseller	2,903	0.29
Somoaudience Reseller	2,882	0.29
TargetSpot Direct	2,841	0.28
Adobe Audience Manager Sync	2,810	0.28
adingo	2,762	0.28
Dable	2,753	0.28
Yoc Reseller	2,752	0.28
Impact	2,746	0.27
Native Ads Reseller	2,728	0.27
Audigent	2,711	0.27
AdThrive	2,629	0.26
Ezoic Direct	2,619	0.26
Colombia Online	2,595	0.26
ClickCease	2,555	0.26
Commission Junction	2,473	0.25
Clever Advertising	2,473	0.25
Sonobi	2,457	0.25
Smart Adserver	2,429	0.24
SiteScout	2,406	0.24
ADman Media	2,403	0.24
Ezoic	2,394	0.24
MGID	2,381	0.24
CafeMedia	2,363	0.24
MediaWallah	2,357	0.24
Beeswax	2,324	0.23
Adyoulike	2,227	0.22
LiveIntent Direct	2,218	0.22
Quantum Native Solutions Direct	2,211	0.22
SkimLinks	2,209	0.22
Clickagy	2,176	0.22
DoubleClick Bid Manager	2,160	0.22
WideOrbit Direct	2,143	0.21
ExoClick	2,119	0.21
Gamma SSP Direct	2,102	0.21
Brandmetrics	2,072	0.21
Intimate Merger	2,062	0.21
Omnitag	2,028	0.2
RTB House	2,014	0.2
PulsePoint Reseller	1,995	0.2
optAd360 Direct	1,985	0.2
Fyber Direct	1,951	0.2
Undertone	1,900	0.19
IntentIQ	1,868	0.19
Optimatic Reseller	1,850	0.18
Genesis Media Direct	1,834	0.18
Total Media Direct	1,833	0.18
Imonomy Direct	1,824	0.18
Cedato Reseller	1,821	0.18
Adbutler	1,803	0.18
Mobile Ad Trading Direct	1,785	0.18
vi	1,719	0.17
AdTrue Reseller	1,711	0.17
Sortable Direct	1,697	0.17
AdAsia Reseller	1,686	0.17
Rocket Fuel	1,681	0.17
Link Share	1,656	0.17
Sourcepoint	1,646	0.16
Advertising.com	1,639	0.16
Experian Reseller	1,614	0.16
DAConsortium Direct	1,614	0.16
Admiral VRM	1,592	0.16
Loopme	1,576	0.16
Turn	1,573	0.16
Chaturbate	1,572	0.16
Nativery	1,542	0.15
Gamoshi Direct	1,536	0.15
Comet Cox Media Direct	1,520	0.15
DoubleVerify	1,507	0.15
cXense	1,504	0.15
Infolinks	1,489	0.15
ad.plus Reseller	1,474	0.15
C1X Reseller	1,467	0.15
ADTECH	1,466	0.15
Vuble Reseller	1,454	0.15
adstir Direct	1,453	0.15
Rich Audience	1,451	0.15
BlockAdBlock	1,450	0.14
Eyeota	1,440	0.14
Sape	1,439	0.14
SmartNews Ads	1,439	0.14
Neustar AdAdvisor	1,436	0.14
MNTN	1,429	0.14
Lockerdome Reseller	1,424	0.14
Nativo	1,393	0.14
Wunderkind	1,386	0.14
RevContent	1,382	0.14
Rakuten Affiliate	1,378	0.14
A8.net	1,374	0.14
GoAffPro	1,371	0.14
ShareASale	1,343	0.13
Ooyala Reseller	1,338	0.13
WMG International	1,334	0.13
Bauer	1,327	0.13
MemeVideo Direct	1,322	0.13
Mediawayss Direct	1,310	0.13
ad6 media Reseller	1,304	0.13
AcuityAds	1,298	0.13
BounceX	1,283	0.13
Evidon	1,279	0.13
Caraytech e-planning	1,246	0.12
Ad Lightning	1,241	0.12
PulsePoint Direct	1,213	0.12
Permutive	1,189	0.12
MicroAd	1,179	0.12
PHP Ads	1,171	0.12
Centro	1,167	0.12
Triple Whale	1,126	0.11
Internet Billboard Direct	1,110	0.11
DeepIntent Reseller	1,106	0.11
Zedo Direct	1,057	0.11
RTK Direct	1,035	0.1
Sekindo Reseller	1,028	0.1
Vuble Direct	1,028	0.1
So-net Media	1,020	0.1
Quantcast Reseller	1,017	0.1
A-ADS	1,011	0.1
Adpone	1,008	0.1
SSPHighway Reseller	1,008	0.1
Oath Reseller	1,003	0.1
Streamlyn Media Reseller	999	0.1
Adnami	999	0.1
DynAdmic Direct	997	0.1
Flashtalking	996	0.1
Moshimo	993	0.1
GourmetAds Direct	992	0.1
StreamRail Reseller	992	0.1
Clickio Direct	988	0.1
Infolinks Reseller	983	0.1
Motionspots Reseller	979	0.1
AdRiver	958	0.1
BidSwitch Reseller	951	0.1
The Moneytizer	948	0.09
Movable Ink	930	0.09
Yektanet	929	0.09
IndexExchange	917	0.09
Perfect Audience	915	0.09
FreakOut	912	0.09
Federated Media Publishing	912	0.09
Podsights	908	0.09
Brave Direct	890	0.09
DeepIntent Direct	889	0.09
Connatix	882	0.09
Kargo	881	0.09
Freestar	881	0.09
HasOffers	879	0.09
Streamlyn Media Direct	871	0.09
Primis Reseller	870	0.09
Cedato Direct	867	0.09
Switch Reseller	866	0.09
JuicyAds	865	0.09
iSpot.tv	862	0.09
RockerBox	859	0.09
Admixer	857	0.09
Atlas	854	0.09
Adition	828	0.08
AdKernel	822	0.08
GeoEdge	821	0.08
GourmetAds Reseller	818	0.08
Sojern	814	0.08
Adswizz	813	0.08
AndBeyond.Media Direct	813	0.08
Post Affiliate Pro	810	0.08
OnAudience	809	0.08
seedtag	805	0.08
Connatix Reseller	803	0.08
Tribal Fusion	798	0.08
DistroScale Direct	798	0.08
Refersion	797	0.08
AdAsia Direct	793	0.08
Ligatus Direct	787	0.08
EMX	786	0.08
Exponential Reseller	779	0.08
Dstillery	777	0.08
AdGear	775	0.08
Between Digital	775	0.08
Somoaudience Direct	774	0.08
Rewardful	772	0.08
Value Commerce	769	0.08
AdScore	768	0.08
152 Media Reseller	753	0.08
Adelphic	741	0.07
Vertoz Direct	737	0.07
BuySell Ads	732	0.07
Mobile Ad Trading Reseller	718	0.07
Exponential	715	0.07
Brand CDN	713	0.07
Vidoomy	712	0.07
ReachLocal	709	0.07
AmberData DMP	699	0.07
Advertising Technologies	687	0.07
Basis	681	0.07
optAd360	681	0.07
Appier	677	0.07
Switch Concepts Direct	668	0.07
Wirtualna Polska	661	0.07
Retargetly	660	0.07
Weborama	658	0.07
Amobee	650	0.06
Coull Reseller	649	0.06
Vhbx Reseller	643	0.06
ad6 media Direct	643	0.06
Nextdoor Ads	641	0.06
Amazon NA Ad Widget	632	0.06
Seznam	628	0.06
iPROM	624	0.06
eXelate	621	0.06
Juicer DMP	610	0.06
Inneractive Reseller	608	0.06
Pepperjam	608	0.06

5,868,725 Detections

of Advertising in the Top 1 Million Sites. Last updated 10th Apr 2024.

DoubleClick.Net is currently the most popular technology in this category.