Advertising Usage Distribution in the Top 1 Million Sites

Top In Advertising Usage Distribution in the Top 1 Million Sites

Technology	Websites	%
DoubleClick.Net	379,959	38
Google Adsense	190,130	19.01
Facebook Custom Audiences	172,796	17.28
Google Remarketing	138,351	13.84
Ads.txt	119,780	11.98
Google Direct	116,286	11.63
RubiconProject Reseller	58,421	5.84
AppNexus Reseller	58,091	5.81
Google Reseller	57,587	5.76
PubMatic Reseller	57,502	5.75
OpenX Reseller	56,669	5.67
IndexExchange Reseller	55,310	5.53
SmartAdServer Reseller	51,782	5.18
ContextWeb Reseller	51,710	5.17
RhythmOne Reseller	49,339	4.93
AOL Reseller	48,946	4.89
Improve Digital Reseller	48,893	4.89
SpotXChange Reseller	48,728	4.87
FreeWheel Reseller	47,084	4.71
Yahoo Reseller	46,050	4.61
RubiconProject Direct	45,618	4.56
Sovrn Reseller	45,156	4.52
Smaato Reseller	44,928	4.49
ORC International Reseller	44,765	4.48
PubMatic Direct	43,896	4.39
LoopMe Reseller	43,218	4.32
Lijit Reseller	43,136	4.31
AppNexus Direct	43,026	4.3
Tremor Video Reseller	42,675	4.27
GumGum Reseller	42,262	4.23
IndexExchange Direct	41,930	4.19
Lijit Direct	41,857	4.19
OneTag Reseller	41,785	4.18
Adform Reseller	41,573	4.16
DistrictM Reseller	41,269	4.13
AdMan Reseller	40,629	4.06
Sonobi Reseller	40,622	4.06
Amazon Direct	40,009	4
Sovrn Direct	39,970	4
Beachfront Reseller	39,651	3.97
OpenX Direct	38,904	3.89
33 Across Reseller	38,815	3.88
Google Publisher Tag	37,866	3.79
Triple Lift Reseller	37,621	3.76
ShareThrough Reseller	37,595	3.76
LKQD Reseller	36,955	3.7
Criteo	36,099	3.61
The MediaGrid Direct	35,958	3.6
The MediaGrid Reseller	35,842	3.58
OneTag Direct	35,720	3.57
Criteo Direct	35,677	3.57
RhythmOne Direct	35,494	3.55
SmartAdServer Direct	35,218	3.52
AdYouLike Reseller	35,054	3.51
Converstand Media Reseller	34,682	3.47
Triple Lift Direct	34,671	3.47
Yahoo Direct	33,521	3.35
Synacor Reseller	33,468	3.35
Media.net Direct	33,193	3.32
Yieldmo Reseller	32,997	3.3
ShareThrough Direct	32,961	3.3
Media.net Reseller	32,272	3.23
AppNexus	31,548	3.15
Criteo Reseller	31,277	3.13
AOL Direct	30,912	3.09
Consent Management Platform API v 2.0	30,175	3.02
AdBlock Acceptable Ads	30,135	3.01
ORC International Direct	29,776	2.98
Converstand Media Direct	29,676	2.97
Telaria Reseller	29,269	2.93
Teads Direct	28,912	2.89
LinkedIn Ads	28,546	2.85
FLoC	28,271	2.83
Sonobi Direct	27,242	2.72
Improve Digital Direct	27,221	2.72
33 Across Direct	26,956	2.7
Amazon Reseller	26,625	2.66
DistrictM Direct	26,502	2.65
ContextWeb Direct	26,187	2.62
Rubicon Project	25,837	2.58
Admixer Reseller	25,510	2.55
Between Digital Reseller	25,479	2.55
GumGum Direct	25,391	2.54
Google Floodlight Counter	25,314	2.53
Adform Direct	25,250	2.53
vidoomy Reseller	24,758	2.48
E-Planning Reseller	24,736	2.47
Aniview Reseller	24,436	2.44
FreeWheel Direct	24,418	2.44
Teads Reseller	24,184	2.42
Amazon Ad System	24,089	2.41
Outbrain Direct	23,817	2.38
Rich Audience Direct	23,669	2.37
AdYouLike Direct	23,570	2.36
Yieldmo Direct	23,478	2.35
Pubmatic	23,421	2.34
SmartyAds Reseller	23,284	2.33
The Trade Desk	23,233	2.32
Mobfox Reseller	23,210	2.32
SpotXChange Direct	22,873	2.29
Twitter Ads	22,723	2.27
Between Digital Direct	22,645	2.26
Smaato Direct	22,166	2.22
Outbrain Reseller	21,261	2.13
Rich Audience Reseller	21,160	2.12
Openads/OpenX	20,219	2.02
Connectad Direct	20,170	2.02
AdMan Direct	19,952	2
fluct Reseller	19,553	1.96
ucfunnel Reseller	18,967	1.9
Index Exchange	18,930	1.89
Taboola Direct	18,870	1.89
E-Planning Direct	18,778	1.88
Vidazoo Reseller	18,651	1.87
GroundTruth Reseller	18,408	1.84
App-Ads.txt	17,877	1.79
Comet Cox Media Reseller	17,231	1.72
Yadro BannerHost	16,980	1.7
vidoomy Direct	16,845	1.68
Amazon Associates	16,710	1.67
Bidtellect Reseller	16,328	1.63
Quantum Native Solutions Reseller	16,193	1.62
comScore Activation	16,114	1.61
Yieldlab Reseller	15,915	1.59
adtelligent Direct	15,770	1.58
ID5	15,631	1.56
Amazon Transparent Ad Marketplace	15,440	1.54
Fyber Reseller	15,123	1.51
Undertone Reseller	14,967	1.5
Smartclip Reseller	14,828	1.48
Taboola	14,561	1.46
Connectad Reseller	14,359	1.44
LoopMe Direct	14,116	1.41
RTB House Direct	13,803	1.38
Stroeer Direct	13,803	1.38
SpringServe Reseller	13,728	1.37
Synacor Direct	13,671	1.37
Nativo Direct	13,441	1.34
TripleLift	13,405	1.34
DemDex	13,340	1.33
MGID Direct	13,127	1.31
fluct Direct	13,110	1.31
Undertone Direct	12,878	1.29
Seedtag Direct	12,810	1.28
Tremor Video Direct	12,703	1.27
Outbrain	12,602	1.26
Beachfront Direct	12,583	1.26
IponWeb BidSwitch	12,438	1.24
Revcontent Direct	12,381	1.24
Revcontent Reseller	11,807	1.18
Brightcom Direct	11,761	1.18
Teads	11,327	1.13
Chocolate Reseller	11,296	1.13
Telaria Direct	11,218	1.12
Smartstream Reseller	11,171	1.12
ucfunnel Direct	11,143	1.11
Infolinks Direct	10,781	1.08
adtelligent Reseller	10,603	1.06
Unified ID 2.0	10,527	1.05
Yieldlab Direct	10,480	1.05
Chocolate Direct	10,332	1.03
Google Floodlight Sales	10,093	1.01
Admixer Direct	10,087	1.01
Mars Media Group Reseller	10,084	1.01
Prebid	10,038	1
ad.plus Direct	10,024	1
Lockerdome Direct	9,975	1
Triton Digital Reseller	9,790	0.98
Viralize Direct	9,751	0.98
Mobfox Direct	9,730	0.97
Smartclip Direct	9,727	0.97
TargetSpot Reseller	9,680	0.97
Google Inteactive Media Ads	9,436	0.94
SpringServe Direct	9,287	0.93
AdRoll	9,196	0.92
AerServ Reseller	9,056	0.91
Connatix Direct	9,052	0.91
Next Millenium Direct	9,037	0.9
Mediavine	9,023	0.9
SunMedia Direct	9,013	0.9
LKQD Direct	8,873	0.89
Sharethrough	8,838	0.88
Brave Reseller	8,831	0.88
AdTrue Direct	8,693	0.87
Stroeer Reseller	8,627	0.86
Snap Pixel	8,610	0.86
Genesis Media Reseller	8,373	0.84
my6sense Reseller	8,355	0.84
Toutiao	8,184	0.82
Facebook Reseller	8,174	0.82
Adobe Audience Manager	8,076	0.81
SmartyAds Direct	7,897	0.79
Triton Digital Direct	7,844	0.78
Google Matched Content	7,774	0.78
Improve Digital	7,760	0.78
Aggregate Knowledge	7,753	0.78
AWIN	7,564	0.76
Viralize Reseller	7,454	0.75
ADFOX	7,319	0.73
BlueKai	7,296	0.73
Consumable Direct	7,206	0.72
Consumable Reseller	7,105	0.71
Tapad	7,067	0.71
BrightRoll Reseller	7,031	0.7
Kargo Direct	6,946	0.69
Nativo Reseller	6,822	0.68
Omnitag	6,630	0.66
Adyoulike	6,603	0.66
pixfuture Direct	6,541	0.65
StackAdapt	6,456	0.65
Header Tag by Index Exchange	6,455	0.65
Brightcom Reseller	6,383	0.64
Yoc Direct	6,351	0.64
Adform	6,289	0.63
Trellian	6,254	0.63
AvantisVideo Direct	6,230	0.62
Media.net	6,098	0.61
Simpli.fi	6,051	0.61
Reddit Ads	6,032	0.6
Neustar AdAdvisor	5,990	0.6
StickyAds TV	5,986	0.6
Videology Group Reseller	5,902	0.59
MGID Reseller	5,767	0.58
RevContent	5,741	0.57
Sekindo Direct	5,677	0.57
Primis Direct	5,675	0.57
ContextWeb	5,675	0.57
Nativo	5,545	0.55
YieldBot Reseller	5,541	0.55
RTB House Reseller	5,535	0.55
Dailymotion Direct	5,480	0.55
GumGum	5,391	0.54
ExactTarget	5,387	0.54
Yieldmo	5,322	0.53
Gamoshi Reseller	5,294	0.53
OneTag	5,283	0.53
AerServ Direct	5,142	0.51
Aniview Direct	5,136	0.51
Facebook Direct	5,130	0.51
Imonomy Reseller	4,957	0.5
Next Millenium Reseller	4,912	0.49
Taboola Reseller	4,877	0.49
WideOrbit Reseller	4,702	0.47
Yandex	4,624	0.46
Integral Ad Science	4,614	0.46
Gamma SSP Reseller	4,592	0.46
DynAdmic Reseller	4,520	0.45
Affiliate Window	4,475	0.45
Tappx Reseller	4,438	0.44
Conversant	4,384	0.44
152 Media Direct	4,242	0.42
IntentIQ	4,209	0.42
Rocket Fuel	4,180	0.42
LiveIntent	4,152	0.42
adstir Reseller	4,121	0.41
JW Player Tracking	4,110	0.41
Mars Media Group Direct	4,089	0.41
MediaWallah	4,048	0.4
DTScout	3,998	0.4
SunMedia Reseller	3,902	0.39
Somoaudience Reseller	3,813	0.38
Truvid Direct	3,802	0.38
Beeswax	3,766	0.38
Burst Media	3,746	0.37
DAConsortium Reseller	3,739	0.37
saambaa Direct	3,726	0.37
Ezoic	3,721	0.37
Adobe Audience Manager Sync	3,553	0.36
Insticator Direct	3,428	0.34
Vidazoo Direct	3,331	0.33
Connatix	3,306	0.33
Tappx Direct	3,285	0.33
Native Ads Reseller	3,284	0.33
RockerBox	3,179	0.32
SiteScout	3,143	0.31
Roku	3,111	0.31
Smart Adserver	3,065	0.31
Xapads Reseller	3,063	0.31
Clever Advertising	3,047	0.3
Xapads Direct	3,035	0.3
AdThrive	3,015	0.3
ClickCease	2,992	0.3
Sonobi	2,945	0.29
ExoClick	2,908	0.29
MGID	2,902	0.29
Underdog Media Direct	2,855	0.29
Exponential Direct	2,852	0.29
Commission Junction	2,789	0.28
CafeMedia	2,767	0.28
Audigent	2,691	0.27
DoubleClick Bid Manager	2,679	0.27
Ezoic Direct	2,678	0.27
Gamma SSP Direct	2,665	0.27
SkimLinks	2,587	0.26
TargetSpot Direct	2,587	0.26
Comet Cox Media Direct	2,562	0.26
Quantum Native Solutions Direct	2,472	0.25
Flashtalking	2,460	0.25
Admiral VRM	2,430	0.24
RTB House	2,358	0.24
Seedtag Reseller	2,294	0.23
Advertising.com	2,292	0.23
LiveIntent Direct	2,287	0.23
Link Share	2,253	0.23
PulsePoint Reseller	2,245	0.22
WideOrbit Direct	2,241	0.22
Intimate Merger	2,232	0.22
Oath Reseller	2,231	0.22
Mobile Ad Trading Direct	2,205	0.22
Loopme	2,193	0.22
AdAsia Reseller	2,184	0.22
Brandmetrics	2,175	0.22
Impact	2,153	0.22
Adbutler	2,131	0.21
vi	2,095	0.21
optAd360 Direct	2,071	0.21
Total Media Direct	2,040	0.2
Infolinks	1,996	0.2
Roq.ad	1,978	0.2
Imonomy Direct	1,977	0.2
Cedato Reseller	1,961	0.2
AcuityAds	1,957	0.2
Infolinks Reseller	1,954	0.2
AdTrue Reseller	1,941	0.19
Nativery	1,907	0.19
Turn	1,895	0.19
Undertone	1,888	0.19
DoubleVerify	1,875	0.19
Sourcepoint	1,869	0.19
adstir Direct	1,867	0.19
TrustX Direct	1,863	0.19
Optimatic Reseller	1,846	0.18
Experian Reseller	1,828	0.18
Sape	1,809	0.18
Federated Media Publishing	1,760	0.18
Rakuten Affiliate	1,756	0.18
Sortable Direct	1,739	0.17
ad.plus Reseller	1,738	0.17
cXense	1,736	0.17
Evidon	1,715	0.17
Triple Whale	1,698	0.17
ShareASale	1,690	0.17
BlockAdBlock	1,688	0.17
Gamoshi Direct	1,688	0.17
IndexExchange	1,682	0.17
ad6 media Reseller	1,677	0.17
C1X Reseller	1,676	0.17
DAConsortium Direct	1,670	0.17
Yektanet	1,666	0.17
Eyeota	1,664	0.17
Vuble Reseller	1,659	0.17
PulsePoint Direct	1,647	0.16
AdKernel	1,617	0.16
Tribal Fusion	1,616	0.16
Rich Audience	1,616	0.16
Clickagy	1,588	0.16
ADTECH	1,567	0.16
Permutive	1,562	0.16
Fyber Direct	1,540	0.15
Centro	1,536	0.15
AdGear	1,515	0.15
Ad Lightning	1,485	0.15
A8.net	1,479	0.15
WMG International	1,476	0.15
Exponential	1,460	0.15
DynAdmic Direct	1,435	0.14
Lockerdome Reseller	1,433	0.14
Adpone	1,409	0.14
MicroAd	1,408	0.14
DeepIntent Direct	1,405	0.14
SpotX	1,397	0.14
GoAffPro	1,394	0.14
StreamRail Reseller	1,382	0.14
SpotXchange	1,378	0.14
Genesis Media Direct	1,376	0.14
Kargo	1,374	0.14
The Moneytizer	1,352	0.14
RTK Direct	1,350	0.14
A-ADS	1,344	0.13
Perfect Audience	1,300	0.13
Sekindo Reseller	1,268	0.13
BounceX	1,229	0.12
Yoc Reseller	1,227	0.12
AdAsia Direct	1,217	0.12
OnAudience	1,204	0.12
Brave Direct	1,201	0.12
Between Digital	1,196	0.12
Moshimo	1,191	0.12
MemeVideo Direct	1,184	0.12
Cedato Direct	1,173	0.12
PHP Ads	1,170	0.12
So-net Media	1,151	0.12
SSPHighway Reseller	1,150	0.12
Appier	1,144	0.11
Adswizz	1,142	0.11
Exponential Reseller	1,141	0.11
Adition	1,137	0.11
AmberData DMP	1,131	0.11
eXelate	1,127	0.11
Streamlyn Media Direct	1,126	0.11
Freestar	1,124	0.11
Podsights	1,122	0.11
Primis Reseller	1,112	0.11
BuySell Ads	1,111	0.11
Mediawayss Direct	1,100	0.11
Clickio Direct	1,098	0.11
Quantcast Reseller	1,094	0.11
Vuble Direct	1,087	0.11
Movable Ink	1,079	0.11
HasOffers	1,076	0.11
FreakOut	1,075	0.11
SmartNews Ads	1,072	0.11
Atlas	1,072	0.11
DeepIntent Reseller	1,066	0.11
seedtag	1,057	0.11
Refersion	1,055	0.11
Marfeel	1,055	0.11
AdRiver	1,050	0.1
Ligatus Direct	1,036	0.1
JuicyAds	1,031	0.1
Ooyala Reseller	1,028	0.1
BidSwitch Reseller	1,019	0.1
Yahoo Ad Sync	1,011	0.1
Value Commerce	1,010	0.1
Media Innovation Group	1,008	0.1
Caraytech e-planning	1,005	0.1
VigLink	997	0.1
Streamlyn Media Reseller	994	0.1
Mobile Ad Trading Reseller	989	0.1
Sojern	981	0.1
Internet Billboard Direct	976	0.1
iPROM	975	0.1
Webgains	963	0.1
Wunderkind	963	0.1
AndBeyond.Media Direct	945	0.09
Adelphic	943	0.09
Post Affiliate Pro	937	0.09
Dable	931	0.09
152 Media Reseller	908	0.09
Dstillery	896	0.09
Switch Reseller	896	0.09
ReachLocal	889	0.09
Adnami	887	0.09
Polar	883	0.09
Zedo Direct	878	0.09
RTK Reseller	876	0.09
adingo	869	0.09
Inneractive Reseller	849	0.08
Motionspots Reseller	836	0.08
Amobee	835	0.08
BidSwitch	833	0.08
optAd360	826	0.08
Vertoz Direct	819	0.08
Plista Direct	814	0.08
Advertising Technologies	800	0.08
Coull Reseller	800	0.08
ad6 media Direct	798	0.08
GourmetAds Direct	790	0.08
popIn	788	0.08
JustPremium	782	0.08
Vidoomy	774	0.08
iSpot.tv	773	0.08
Seznam	764	0.08
Connatix Reseller	763	0.08
AliExpress	740	0.07
Nextdoor Ads	731	0.07
Sunmedia	724	0.07
DistroScale Direct	721	0.07
Bidtellect	711	0.07
Switch Concepts Direct	711	0.07
Retargetly	708	0.07
Brand CDN	706	0.07
Rewardful	697	0.07
Colombia Online	694	0.07
Inmobi	694	0.07
Widespace Direct	688	0.07
AvantisVideo Reseller	683	0.07

6,581,369 Detections

of Advertising in the Top 1 Million Sites. Last updated 12th Sep 2023.

DoubleClick.Net is currently the most popular technology in this category.