Advertising Usage Distribution in the Top 1 Million Sites

Top In Advertising Usage Distribution in the Top 1 Million Sites

Technology	Websites	%
DoubleClick.Net	496,109	49.61
Facebook Custom Audiences	157,334	15.73
Google Remarketing	138,360	13.84
Google Adsense	116,800	11.68
Ads.txt	112,064	11.21
Google Direct	105,767	10.58
PubMatic Reseller	58,993	5.9
RubiconProject Reseller	58,693	5.87
AppNexus Reseller	58,579	5.86
Google Reseller	58,112	5.81
OpenX Reseller	57,035	5.7
IndexExchange Reseller	55,032	5.5
SmartAdServer Reseller	51,788	5.18
Sellers Json	48,878	4.89
RubiconProject Direct	48,618	4.86
ContextWeb Reseller	47,579	4.76
Improve Digital Reseller	47,016	4.7
PubMatic Direct	46,389	4.64
Adform Reseller	45,306	4.53
OneTag Reseller	44,865	4.49
AppNexus Direct	44,660	4.47
Lijit Direct	44,621	4.46
FreeWheel Reseller	44,443	4.44
ShareThrough Reseller	44,241	4.42
IndexExchange Direct	43,754	4.38
Amazon Direct	43,525	4.35
Amazon APS Direct	43,332	4.33
Smaato Reseller	42,684	4.27
Lijit Reseller	42,634	4.26
The MediaGrid Direct	41,286	4.13
Sonobi Reseller	41,202	4.12
RhythmOne Reseller	41,177	4.12
OpenX Direct	41,171	4.12
LoopMe Reseller	41,164	4.12
33 Across Reseller	40,961	4.1
Yahoo Reseller	40,796	4.08
SmartAdServer Direct	40,764	4.08
OneTag Direct	39,907	3.99
Criteo Direct	39,351	3.94
ShareThrough Direct	38,951	3.9
The MediaGrid Reseller	38,917	3.89
Media.net Direct	38,555	3.86
Triple Lift Reseller	38,383	3.84
Sovrn Reseller	38,091	3.81
Triple Lift Direct	38,015	3.8
AOL Reseller	37,828	3.78
ORC International Reseller	37,609	3.76
Sovrn Direct	37,222	3.72
AdYouLike Reseller	37,100	3.71
AdMan Reseller	36,901	3.69
Yieldmo Reseller	36,879	3.69
GumGum Reseller	36,257	3.63
SpotXChange Reseller	36,214	3.62
Media.net Reseller	36,001	3.6
Converstand Media Reseller	35,772	3.58
Beachfront Reseller	35,009	3.5
Tremor Video Reseller	34,279	3.43
DistrictM Reseller	33,343	3.33
LinkedIn Ads	32,825	3.28
Teads Direct	32,191	3.22
Improve Digital Direct	31,270	3.13
RhythmOne Direct	30,391	3.04
Converstand Media Direct	30,324	3.03
Criteo Reseller	30,229	3.02
33 Across Direct	29,843	2.98
GumGum Direct	29,031	2.9
Sonobi Direct	28,185	2.82
Amazon Reseller	27,945	2.79
Consent Management Platform API v 2.0	27,768	2.78
Google Publisher Tag	27,559	2.76
Yahoo Direct	27,547	2.75
Amazon APS Reseller	27,391	2.74
Rich Audience Reseller	27,031	2.7
E-Planning Reseller	26,622	2.66
Google Floodlight Counter	26,557	2.66
Yieldmo Direct	26,116	2.61
Telaria Reseller	25,839	2.58
Smaato Direct	25,519	2.55
LKQD Reseller	25,326	2.53
Between Digital Reseller	25,272	2.53
Criteo	25,265	2.53
Adform Direct	24,940	2.49
vidoomy Reseller	24,924	2.49
AdYouLike Direct	24,847	2.48
Synacor Reseller	24,295	2.43
AOL Direct	24,098	2.41
SmartyAds Reseller	24,090	2.41
ORC International Direct	24,014	2.4
ContextWeb Direct	23,765	2.38
AdBlock Acceptable Ads	23,295	2.33
Admixer Reseller	22,454	2.25
Undertone Reseller	22,310	2.23
Outbrain Reseller	22,113	2.21
AppNexus	21,761	2.18
AmazonBot Disallow	21,709	2.17
Aniview Reseller	21,491	2.15
Rich Audience Direct	21,205	2.12
Seedtag Direct	21,171	2.12
Mobfox Reseller	21,086	2.11
Connectad Reseller	20,924	2.09
The Trade Desk	20,271	2.03
Nativo Direct	19,641	1.96
Nativo Reseller	19,253	1.93
AdMan Direct	19,129	1.91
fluct Reseller	18,941	1.89
FreeWheel Direct	18,932	1.89
Amazon Ad System	18,847	1.88
Outbrain Direct	18,275	1.83
Between Digital Direct	17,786	1.78
Brave Reseller	17,626	1.76
DistrictM Direct	17,444	1.74
Xapads Reseller	17,440	1.74
FLoC	17,229	1.72
Undertone Direct	16,580	1.66
Teads Reseller	16,364	1.64
Pubmatic	16,259	1.63
Amazon Associates	16,228	1.62
E-Planning Direct	16,149	1.61
Twitter Ads	15,793	1.58
Rubicon Project	15,679	1.57
ucfunnel Reseller	15,667	1.57
Taboola Direct	15,478	1.55
MGID Direct	15,074	1.51
Kargo Reseller	14,969	1.5
Vidazoo Reseller	14,824	1.48
Connectad Direct	14,739	1.47
SpotXChange Direct	14,714	1.47
Kargo Direct	14,555	1.46
Yieldlab Reseller	14,436	1.44
Adtelligent Direct	13,883	1.39
ID5	13,532	1.35
RTB House Reseller	13,531	1.35
Openads/OpenX	13,504	1.35
App-Ads.txt	13,481	1.35
Quantum Native Solutions Reseller	13,370	1.34
Smartclip Reseller	13,158	1.32
vidoomy Direct	12,719	1.27
Next Millenium Direct	12,382	1.24
Comet Cox Media Reseller	12,058	1.21
RTB House Direct	12,054	1.21
comScore Activation	11,876	1.19
Infolinks Direct	11,830	1.18
Index Exchange	11,820	1.18
GroundTruth Reseller	11,675	1.17
Taboola	11,565	1.16
Next Millenium Reseller	11,519	1.15
fluct Direct	11,509	1.15
Yadro BannerHost	11,308	1.13
Triton Digital Reseller	11,209	1.12
Vidazoo Direct	11,002	1.1
MGID Reseller	10,933	1.09
Google Floodlight Sales	10,872	1.09
Connatix Direct	10,803	1.08
Insticator Direct	10,602	1.06
SpringServe Reseller	10,388	1.04
Tremor Video Direct	10,370	1.04
Fyber Reseller	10,295	1.03
SunMedia Direct	10,237	1.02
Bidtellect Reseller	10,088	1.01
LoopMe Direct	9,889	0.99
Stroeer Direct	9,835	0.98
Telaria Direct	9,764	0.98
Amazon Transparent Ad Marketplace	9,759	0.98
Adtelligent Reseller	9,683	0.97
TripleLift	9,632	0.96
Revcontent Direct	9,626	0.96
Mars Media Group Reseller	9,391	0.94
Consumable Reseller	9,296	0.93
Insticator Reseller	9,260	0.93
Smartstream Reseller	9,228	0.92
IponWeb BidSwitch	9,156	0.92
Admixer Direct	9,113	0.91
TrustX Direct	9,107	0.91
Beachfront Direct	9,037	0.9
Brightcom Direct	8,927	0.89
Reddit Ads	8,921	0.89
Teads	8,776	0.88
Chocolate Reseller	8,670	0.87
Viralize Reseller	8,630	0.86
SmartyAds Direct	8,605	0.86
TargetSpot Reseller	8,547	0.85
Revcontent Reseller	8,475	0.85
Yandex	8,339	0.83
Stroeer Reseller	8,259	0.83
Unified ID 2.0	8,168	0.82
Mobfox Direct	8,058	0.81
LKQD Direct	7,974	0.8
Outbrain	7,922	0.79
ad.plus Direct	7,887	0.79
AdRoll	7,810	0.78
Synacor Direct	7,805	0.78
Smartclip Direct	7,789	0.78
Yieldlab Direct	7,758	0.78
Gamoshi Reseller	7,726	0.77
Improve Digital	7,655	0.77
Snap Pixel	7,559	0.76
Chocolate Direct	7,531	0.75
ucfunnel Direct	7,496	0.75
Viralize Direct	7,380	0.74
Xapads Direct	7,286	0.73
DemDex	7,259	0.73
Prebid	7,155	0.72
Burst Media	7,009	0.7
Google Inteactive Media Ads	6,964	0.7
Brightcom Reseller	6,951	0.7
Tapad	6,947	0.69
AWIN	6,799	0.68
Adobe Audience Manager	6,748	0.67
Mediavine	6,659	0.67
SpringServe Direct	6,636	0.66
Triton Digital Direct	6,456	0.65
Aniview Direct	6,362	0.64
Yoc Direct	6,177	0.62
LiveIntent	6,176	0.62
my6sense Reseller	6,173	0.62
Consumable Direct	5,865	0.59
Yoc Reseller	5,625	0.56
ADFOX	5,607	0.56
Turn	5,536	0.55
Tappx Direct	5,384	0.54
Lockerdome Direct	5,371	0.54
Sharethrough	5,299	0.53
StackAdapt	5,221	0.52
Genesis Media Reseller	5,193	0.52
Taboola Reseller	5,166	0.52
Dailymotion Direct	4,982	0.5
ExactTarget	4,944	0.49
Facebook Reseller	4,891	0.49
DynAdmic Reseller	4,873	0.49
Aggregate Knowledge	4,824	0.48
AdTrue Direct	4,728	0.47
Tappx Reseller	4,728	0.47
Conversant	4,717	0.47
AerServ Reseller	4,706	0.47
StickyAds TV	4,687	0.47
Simpli.fi	4,632	0.46
Nativo	4,618	0.46
adstir Reseller	4,606	0.46
Affiliate Window	4,601	0.46
Truvid Direct	4,531	0.45
Google Matched Content	4,514	0.45
Header Tag by Index Exchange	4,495	0.45
Blockthrough	4,391	0.44
pixfuture Direct	4,369	0.44
Adform	4,367	0.44
SunMedia Reseller	4,356	0.44
Sonobi	4,233	0.42
Seedtag Reseller	4,228	0.42
Media.net	4,165	0.42
Sekindo Direct	4,151	0.42
Primis Direct	4,143	0.41
WideOrbit Reseller	4,120	0.41
YieldBot Reseller	4,046	0.4
BrightRoll Reseller	4,024	0.4
GumGum	4,004	0.4
JW Player Tracking	3,843	0.38
RevContent	3,803	0.38
Neustar AdAdvisor	3,721	0.37
Mars Media Group Direct	3,707	0.37
Integral Ad Science	3,654	0.37
Yieldmo	3,615	0.36
Underdog Media Direct	3,579	0.36
Raptive	3,488	0.35
Commission Junction	3,480	0.35
Gamma SSP Reseller	3,446	0.34
AerServ Direct	3,434	0.34
DAConsortium Direct	3,404	0.34
Audigent	3,319	0.33
AvantisVideo Direct	3,269	0.33
DAConsortium Reseller	3,182	0.32
CafeMedia	3,172	0.32
Brave Direct	3,056	0.31
ContextWeb	3,039	0.3
Videology Group Reseller	3,016	0.3
Inventory Partner Domain	2,996	0.3
Exponential Direct	2,988	0.3
152 Media Direct	2,910	0.29
MGID	2,821	0.28
Ezoic Publisher	2,799	0.28
Imonomy Reseller	2,777	0.28
Colombia Online	2,719	0.27
Facebook Direct	2,705	0.27
Impact	2,675	0.27
Gamoshi Direct	2,628	0.26
Smart Adserver	2,577	0.26
TargetSpot Direct	2,577	0.26
saambaa Direct	2,518	0.25
LiveIntent Direct	2,517	0.25
SkimLinks	2,500	0.25
Brandmetrics	2,497	0.25
Clever Advertising	2,472	0.25
Next Millennium Publisher	2,459	0.25
ADman Media	2,453	0.25
Intimate Merger	2,396	0.24
152 Media Reseller	2,374	0.24
Somoaudience Reseller	2,369	0.24
ClickCease	2,366	0.24
MediaWallah	2,345	0.23
Native Ads Reseller	2,325	0.23
Imonomy Direct	2,322	0.23
Ezoic	2,288	0.23
Connatix Reseller	2,278	0.23
MNTN	2,219	0.22
Rich Audience	2,212	0.22
Adbutler	2,198	0.22
GoAffPro	2,190	0.22
SiteScout	2,166	0.22
Ezoic Direct	2,161	0.22
Trellian	2,154	0.22
Quantum Native Solutions Direct	2,137	0.21
IndexExchange	2,103	0.21
Adyoulike	2,077	0.21
DoubleClick Bid Manager	2,048	0.2
ShareASale	2,047	0.2
Vidoomy Publisher	2,031	0.2
Sourcepoint	2,028	0.2
Sortable Direct	1,998	0.2
adingo	1,959	0.2
Genesis Media Direct	1,929	0.19
Beeswax	1,924	0.19
AndBeyond.Media Direct	1,910	0.19
Undertone	1,906	0.19
Omnitag	1,898	0.19
Adapex Publisher	1,878	0.19
optAd360 Direct	1,795	0.18
Lockerdome Reseller	1,784	0.18
PHP Ads	1,777	0.18
WideOrbit Direct	1,772	0.18
Netpub Media Publisher	1,742	0.17
Rocket Fuel	1,721	0.17
PulsePoint Reseller	1,707	0.17
Total Media Direct	1,700	0.17
Sape	1,698	0.17
Adobe Audience Manager Sync	1,696	0.17
Link Share	1,678	0.17
Gamma SSP Direct	1,676	0.17
Playground XYZ Publisher	1,672	0.17
Fyber Direct	1,670	0.17
Optimatic Reseller	1,664	0.17
Admiral VRM	1,637	0.16
Infolinks	1,634	0.16
Seznam	1,619	0.16
Permutive	1,603	0.16
Cedato Reseller	1,581	0.16
Ad.Plus Publisher	1,526	0.15
Mobile Ad Trading Direct	1,493	0.15
RTB House	1,454	0.15
Centro	1,435	0.14
Eyeota	1,416	0.14
Bauer	1,394	0.14
AdTrue Reseller	1,392	0.14
Experian Reseller	1,387	0.14
ExoClick	1,343	0.13
Rewardful	1,327	0.13
BlockAdBlock	1,309	0.13
diDNA Publisher	1,301	0.13
C1X Reseller	1,296	0.13
Comet Cox Media Direct	1,294	0.13
cXense	1,285	0.13
Loopme	1,283	0.13
Vuble Reseller	1,275	0.13
DTScout	1,258	0.13
DoubleVerify	1,253	0.13
AdAsia Reseller	1,226	0.12
Wunderkind	1,226	0.12
adstir Direct	1,221	0.12
ad.plus Reseller	1,219	0.12
Flashtalking	1,205	0.12
Nativery	1,194	0.12
Spotify Advertising	1,191	0.12
DeepIntent Reseller	1,183	0.12
Ad Lightning	1,172	0.12
FatChilli Publisher	1,162	0.12
FatChilli Media Publisher	1,162	0.12
AdRiver	1,154	0.12
A8.net	1,147	0.11
BounceX	1,138	0.11
MemeVideo Direct	1,129	0.11
GourmetAds Direct	1,105	0.11
OnAudience	1,104	0.11
WMG International	1,101	0.11
AcuityAds	1,092	0.11
Adition	1,091	0.11
AppLovin	1,084	0.11
Atlas	1,075	0.11
Infolinks Reseller	1,072	0.11
Zedo Direct	1,071	0.11
PulsePoint Direct	1,069	0.11
Rakuten Affiliate	1,065	0.11
Mediawayss Direct	1,065	0.11
vi	1,059	0.11
IntentIQ	1,057	0.11
Evidon	1,055	0.11
RockerBox	1,028	0.1
DeepIntent Direct	1,027	0.1
ad6 media Reseller	1,027	0.1
PurpleAds Publisher	1,017	0.1
Clickio Direct	1,001	0.1
Yektanet	996	0.1
Interdog Media Publisher	972	0.1
Kargo	957	0.1
Connatix	952	0.1
Rakuten Advertising	938	0.09
Quantcast Reseller	932	0.09
Minute Media	932	0.09
SSPHighway Reseller	927	0.09
GeoEdge	926	0.09
AdKernel	926	0.09
Caraytech e-planning	911	0.09
DistroScale Direct	909	0.09
GourmetAds Reseller	909	0.09
Freestar	898	0.09
Moshimo	889	0.09
Internet Billboard Direct	889	0.09
Triple Whale	885	0.09
Vuble Direct	882	0.09
The Moneytizer	881	0.09
Advertising Technologies	877	0.09
A-ADS	866	0.09
JuicyAds	866	0.09
Between Digital	865	0.09
Equativ Publisher	858	0.09
BidSwitch Reseller	856	0.09
RTK Direct	856	0.09
FoxPush Publisher	853	0.09
Adswizz	848	0.08
BidFuse Publisher	843	0.08
Ooyala Reseller	841	0.08
MicroAd	838	0.08
Roku	833	0.08
Adiiix Publisher	826	0.08
Chaturbate	823	0.08
HasOffers	820	0.08
Streamlyn Media Reseller	816	0.08
152 Media Publisher	802	0.08
Movable Ink	798	0.08
Sekindo Reseller	787	0.08
ReachLocal	782	0.08
Publift Fuse Platform	765	0.08
StreamRail Reseller	764	0.08
Switch Reseller	763	0.08
Triple13 Publisher	754	0.08
Freestar Publisher	754	0.08
Webgains	753	0.08
Motionspots Reseller	743	0.07
Post Affiliate Pro	739	0.07
Brand CDN	730	0.07
SmarterClick	730	0.07
Inmobi	727	0.07
Dstillery	727	0.07
Amazon Publisher Services	725	0.07
Adnami	722	0.07
Dailymotion Reseller	722	0.07
Sojern	719	0.07
BlueKai	717	0.07
Media Innovation Group	712	0.07
PlayStream Publisher	710	0.07
Basis	704	0.07
AvantLink	703	0.07
Primis Reseller	699	0.07
BuySell Ads	698	0.07
AuxoAds Publisher	697	0.07
Perfect Audience	696	0.07
Refersion	696	0.07
Adelphic	691	0.07
Streamlyn Media Direct	684	0.07
Smile Wanted Publisher	683	0.07
Ligatus Direct	678	0.07
Advibe Media Publisher	677	0.07
Kueez RTB	675	0.07
DynAdmic Direct	674	0.07
Hashtag Labs	671	0.07
Somoaudience Direct	667	0.07
Vidoomy	662	0.07
AdAsia Direct	661	0.07

6,425,715 Detections

of Advertising in the Top 1 Million Sites. Last updated 01st Jul 2025.

DoubleClick.Net is currently the most popular technology in this category.