Advertising Usage Statistics

Statistics for websites using Advertising technologies

DoubleClick.Net
Google Adsense
AppNexus
Facebook Custom Audiences
Rubicon Project
Google Publisher Tag
The Trade Desk
Advertising.com
Openads/OpenX
Index Exchange

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Name 10k 100k Million Entire Web
Google Video 10 69 535 9,143
Thomson Reuters Multimedia Center 2 13 184 455
Clip Syndicate 7 72 1,295 40,078
Rutube 0 1 6 1,972
College Humour 0 14 114 2,415
LiveVideo 26 207 2,093 41,844
Reuters Insider OVP 12 24 269 96
Jump Cut 368 2,131 9,484 132,692
YouTube IFrame Embed 66 365 895 78
VioCorp 0 0 1 281
Yahoo Video 0 2 37 739
Redlasso 0 5 129 1,868
Blog Talk Radio 17 159 1,721 18,026
Game Brink 0 1 39 1,378
Mixcloud 3 28 185 1,870
CGI Communications 1 29 552 65,710
DivShare 0 4 56 702
Castfire 162 1,510 14,666 190,905
Brightcove 0 1 21 61
blogTV 1 28 589 36,971

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Online advertising provides a revenue stream for website owners and a promotion and marketing channel for advertisers. BuiltWith can track online advertisers via there banner signatures embedded into a page. Most advertisers provides two channels, one for their advertising partners and one for their web site owning customers. There are many different web advertising companies, some very large such as Google provide text and image advertising and have huge markets, other smaller companies provide more niche advertising management.

Google Adsense is the most used advertising system found on BuiltWith scanned sites, DoubleClick, the second most tracked technology, was finally approved for purchase (by the FTC and EU) by Google in 2008 making Google control the majority of the non-search specific internet advertising.