Advertising Usage Statistics

Statistics for websites using Advertising technologies

DoubleClick.Net
Google Adsense
Facebook Custom Audiences
AppNexus
Google Remarketing
Rubicon Project
Advertising.com
Google Publisher Tag
Index Exchange
Openads/OpenX

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Name 10k 100k Million Entire Web
DoubleClick.Net 5,317 46,592 366,195 1,873,591
AppNexus 2,724 15,826 54,285 421,327
Facebook Custom Audiences 2,701 17,496 108,908 1,343,566
Google Adsense 2,424 18,161 142,669 12,189,618
Google Publisher Tag 2,384 10,540 38,403 156,723
Rubicon Project 2,147 12,411 39,685 2,202
Google Remarketing 2,059 12,948 81,030 1,009,459
Advertising.com 1,890 10,752 35,207 2,605
Index Exchange 1,803 10,128 31,431 410,767
The Trade Desk 1,713 8,853 25,809 8,722
Openads/OpenX 1,710 9,152 27,401 84,123
Pubmatic 1,601 8,513 27,598 404,783
DemDex 1,512 6,776 17,484 875
Adobe Audience Manager Sync 1,340 6,140 15,933 200
Yahoo Small Business 1,316 8,094 27,930 25,089
BlueKai 1,315 7,082 20,963 1,983
IponWeb BidSwitch 1,242 6,241 18,976 404,424
Criteo 1,148 4,936 21,231 478,002
Tapad 1,134 5,543 15,175 103
Turn 1,107 5,191 13,790 2,114

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Online advertising provides a revenue stream for website owners and a promotion and marketing channel for advertisers. BuiltWith can track online advertisers via there banner signatures embedded into a page. Most advertisers provides two channels, one for their advertising partners and one for their web site owning customers. There are many different web advertising companies, some very large such as Google provide text and image advertising and have huge markets, other smaller companies provide more niche advertising management.

Google Adsense is the most used advertising system found on BuiltWith scanned sites, DoubleClick, the second most tracked technology, was finally approved for purchase (by the FTC and EU) by Google in 2008 making Google control the majority of the non-search specific internet advertising.