Ads.txt Usage

Statistics for websites using Ads.txt technologies

Ads.txt
Google Direct
AppNexus Reseller
Google Reseller
OpenX Reseller
PubMatic Reseller
SpotXChange Reseller
AOL Reseller
AppNexus Direct
RubiconProject Reseller

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Name 10k 100k Million Entire Web
Ads.txt 1,772 7,774 28,668 508,081
Google Direct 1,643 7,117 24,943 442,063
AppNexus Reseller 1,381 5,535 15,996 283,496
Google Reseller 1,208 5,058 17,082 302,743
OpenX Reseller 1,163 4,618 13,622 241,421
OpenX Direct 1,064 3,860 9,090 161,101
PubMatic Reseller 1,038 4,383 12,543 222,298
RubiconProject Reseller 1,036 3,888 12,908 228,767
AOL Reseller 1,016 4,130 12,217 216,521
AppNexus Direct 1,016 4,021 9,688 171,699

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Ads.txt is the IAB's method of increasing transparency in the programmatic advertising space. A file called ads.txt is added to the website which lists the authorized digital sellers for the website where the file is found.