Advertising Usage Distribution in the Top 10k Sites

Top In Advertising Usage Distribution in the Top 10k Sites

Technology	Websites	%
DoubleClick.Net	5,937	59.37
Ads.txt	2,464	24.64
Google Direct	2,308	23.08
Google Remarketing	1,981	19.81
RubiconProject Reseller	1,936	19.36
PubMatic Reseller	1,931	19.31
AppNexus Reseller	1,929	19.29
OpenX Reseller	1,895	18.95
Google Reseller	1,877	18.77
IndexExchange Reseller	1,841	18.41
RubiconProject Direct	1,834	18.34
SmartAdServer Reseller	1,830	18.3
ContextWeb Reseller	1,809	18.09
PubMatic Direct	1,770	17.7
IndexExchange Direct	1,741	17.41
Improve Digital Reseller	1,730	17.3
Facebook Custom Audiences	1,728	17.28
FreeWheel Reseller	1,722	17.22
AppNexus Direct	1,694	16.94
Smaato Reseller	1,684	16.84
RhythmOne Reseller	1,677	16.77
OpenX Direct	1,671	16.71
Amazon Direct	1,665	16.65
Amazon APS Direct	1,662	16.62
Yahoo Reseller	1,653	16.53
Lijit Reseller	1,646	16.46
OneTag Reseller	1,646	16.46
ShareThrough Reseller	1,640	16.4
Sonobi Reseller	1,609	16.09
Sovrn Reseller	1,597	15.97
LoopMe Reseller	1,591	15.91
AOL Reseller	1,566	15.66
Google Adsense	1,554	15.54
Adform Reseller	1,554	15.54
Triple Lift Direct	1,552	15.52
The MediaGrid Direct	1,543	15.43
Triple Lift Reseller	1,543	15.43
ORC International Reseller	1,539	15.39
AdMan Reseller	1,521	15.21
SpotXChange Reseller	1,519	15.19
Media.net Reseller	1,519	15.19
Lijit Direct	1,507	15.07
33 Across Reseller	1,506	15.06
AdYouLike Reseller	1,490	14.9
Criteo Direct	1,481	14.81
The MediaGrid Reseller	1,477	14.77
Tremor Video Reseller	1,474	14.74
OneTag Direct	1,474	14.74
GumGum Reseller	1,473	14.73
Converstand Media Reseller	1,457	14.57
Yieldmo Reseller	1,439	14.39
SmartAdServer Direct	1,423	14.23
Beachfront Reseller	1,410	14.1
DistrictM Reseller	1,398	13.98
Media.net Direct	1,378	13.78
Sovrn Direct	1,349	13.49
ShareThrough Direct	1,330	13.3
Teads Direct	1,327	13.27
Criteo Reseller	1,323	13.23
Amazon Reseller	1,210	12.1
Telaria Reseller	1,203	12.03
RhythmOne Direct	1,195	11.95
Amazon APS Reseller	1,193	11.93
Yahoo Direct	1,192	11.92
Google Publisher Tag	1,140	11.4
Converstand Media Direct	1,139	11.39
LKQD Reseller	1,138	11.38
vidoomy Reseller	1,125	11.25
Synacor Reseller	1,121	11.21
Improve Digital Direct	1,115	11.15
Rich Audience Reseller	1,099	10.99
GumGum Direct	1,090	10.9
Sonobi Direct	1,086	10.86
E-Planning Reseller	1,086	10.86
AOL Direct	1,080	10.8
Between Digital Reseller	1,075	10.75
33 Across Direct	1,056	10.56
Adform Direct	1,044	10.44
ContextWeb Direct	1,023	10.23
ORC International Direct	1,022	10.22
Rich Audience Direct	1,021	10.21
Smaato Direct	1,004	10.04
FreeWheel Direct	987	9.87
SmartyAds Reseller	986	9.86
Bizo	982	9.82
Outbrain Direct	980	9.8
Admixer Reseller	978	9.78
AdYouLike Direct	970	9.7
Outbrain Reseller	969	9.69
Aniview Reseller	965	9.65
Undertone Reseller	962	9.62
Yieldmo Direct	953	9.53
Google Floodlight Counter	944	9.44
DistrictM Direct	894	8.94
Consent Management Platform API v 2.0	889	8.89
LinkedIn Ads	862	8.62
AdMan Direct	857	8.57
Mobfox Reseller	855	8.55
fluct Reseller	854	8.54
SpotXChange Direct	844	8.44
Teads Reseller	841	8.41
Between Digital Direct	839	8.39
Criteo	835	8.35
Taboola Direct	805	8.05
Vidazoo Reseller	800	8
Connectad Reseller	777	7.77
AppNexus	764	7.64
Connectad Direct	750	7.5
E-Planning Direct	746	7.46
Amazon Ad System	743	7.43
ucfunnel Reseller	730	7.3
Seedtag Direct	711	7.11
The Trade Desk	706	7.06
Quantum Native Solutions Reseller	695	6.95
Smartclip Reseller	695	6.95
Xapads Reseller	690	6.9
Nativo Reseller	683	6.83
fluct Direct	681	6.81
Nativo Direct	657	6.57
Comet Cox Media Reseller	649	6.49
vidoomy Direct	648	6.48
Undertone Direct	630	6.3
GroundTruth Reseller	626	6.26
Adtelligent Direct	619	6.19
Yieldlab Reseller	616	6.16
SpringServe Reseller	608	6.08
Rubicon Project	600	6
comScore Activation	600	6
Twitter Ads	595	5.95
RTB House Direct	590	5.9
Brave Reseller	585	5.85
Pubmatic	577	5.77
Kargo Reseller	574	5.74
LoopMe Direct	569	5.69
Next Millenium Direct	565	5.65
Next Millenium Reseller	562	5.62
MGID Direct	556	5.56
Openads/OpenX	552	5.52
SunMedia Direct	551	5.51
Amazon Transparent Ad Marketplace	547	5.47
Revcontent Reseller	543	5.43
Brightcom Direct	542	5.42
Amazon Associates	539	5.39
Triton Digital Reseller	538	5.38
Adtelligent Reseller	536	5.36
RTB House Reseller	524	5.24
Bidtellect Reseller	520	5.2
Synacor Direct	508	5.08
FLoC	500	5
Infolinks Direct	498	4.98
Smartclip Direct	498	4.98
Revcontent Direct	491	4.91
Stroeer Direct	491	4.91
Fyber Reseller	487	4.87
Beachfront Direct	483	4.83
Tremor Video Direct	479	4.79
Adobe Audience Manager	475	4.75
Admixer Direct	474	4.74
TargetSpot Reseller	473	4.73
Connatix Direct	470	4.7
Taboola	467	4.67
SpringServe Direct	465	4.65
LKQD Direct	464	4.64
ucfunnel Direct	463	4.63
Kargo Direct	461	4.61
Index Exchange	459	4.59
ID5	452	4.52
Yieldlab Direct	443	4.43
Telaria Direct	443	4.43
Chocolate Direct	435	4.35
Vidazoo Direct	432	4.32
MGID Reseller	429	4.29
Mobfox Direct	428	4.28
Aniview Direct	428	4.28
DemDex	420	4.2
Viralize Direct	419	4.19
Mars Media Group Reseller	416	4.16
Consumable Reseller	412	4.12
Chocolate Reseller	406	4.06
Smartstream Reseller	394	3.94
SmartyAds Direct	392	3.92
Xapads Direct	391	3.91
Stroeer Reseller	388	3.88
Insticator Direct	377	3.77
ad.plus Direct	376	3.76
my6sense Reseller	359	3.59
Triton Digital Direct	358	3.58
Dailymotion Direct	353	3.53
AmazonBot Disallow	352	3.52
Consumable Direct	352	3.52
Viralize Reseller	349	3.49
Taboola Reseller	347	3.47
Gamoshi Reseller	345	3.45
Outbrain	345	3.45
Yoc Direct	344	3.44
BrightRoll Reseller	338	3.38
Google Floodlight Sales	336	3.36
WideOrbit Reseller	336	3.36
Reddit Ads	334	3.34
Google Inteactive Media Ads	329	3.29
Brightcom Reseller	321	3.21
Genesis Media Reseller	317	3.17
AdTrue Direct	316	3.16
Truvid Direct	304	3.04
Lockerdome Direct	301	3.01
AerServ Reseller	294	2.94
Unified ID 2.0	293	2.93
Facebook Reseller	293	2.93
DynAdmic Reseller	286	2.86
Teads	280	2.8
SunMedia Reseller	276	2.76
Tappx Direct	275	2.75
TripleLift	273	2.73
Header Tag by Index Exchange	269	2.69
Prebid	268	2.68
Sekindo Direct	264	2.64
Primis Direct	264	2.64
LiveIntent Direct	257	2.57
IponWeb BidSwitch	256	2.56
pixfuture Direct	255	2.55
adstir Reseller	247	2.47
Gamma SSP Reseller	244	2.44
Mars Media Group Direct	226	2.26
YieldBot Reseller	225	2.25
Integral Ad Science	224	2.24
Exponential Direct	218	2.18
Tapad	217	2.17
JW Player Tracking	215	2.15
AvantisVideo Direct	213	2.13
Yoc Reseller	210	2.1
Tappx Reseller	208	2.08
Somoaudience Reseller	208	2.08
Improve Digital	200	2
TrustX Direct	199	1.99
Imonomy Reseller	198	1.98
Underdog Media Direct	197	1.97
152 Media Direct	196	1.96
Native Ads Reseller	196	1.96
DAConsortium Reseller	190	1.9
Burst Media	189	1.89
AdRoll	188	1.88
Videology Group Reseller	186	1.86
Conversant	186	1.86
Imonomy Direct	186	1.86
AerServ Direct	184	1.84
Blockthrough	182	1.82
Adform	181	1.81
TargetSpot Direct	177	1.77
ContextWeb	170	1.7
Sharethrough	169	1.69
Snap Pixel	166	1.66
AWIN	165	1.65
Affiliate Window	161	1.61
Mobile Ad Trading Direct	156	1.56
DAConsortium Direct	150	1.5
ExactTarget	148	1.48
Gamma SSP Direct	147	1.47
Optimatic Reseller	147	1.47
Turn	146	1.46
StickyAds TV	143	1.43
SkimLinks	143	1.43
Yadro BannerHost	142	1.42
AndBeyond.Media Direct	141	1.41
Sourcepoint	140	1.4
Aggregate Knowledge	138	1.38
LiveIntent	138	1.38
Permutive	138	1.38
StackAdapt	132	1.32
Commission Junction	131	1.31
PulsePoint Reseller	130	1.3
Facebook Direct	129	1.29
Yieldmo	129	1.29
Vuble Reseller	128	1.28
cXense	127	1.27
Adobe Audience Manager Sync	126	1.26
Cedato Reseller	126	1.26
Smart Adserver	125	1.25
AdAsia Reseller	125	1.25
Inventory Partner Domain	125	1.25
WideOrbit Direct	124	1.24
Quantum Native Solutions Direct	123	1.23
Sortable Direct	123	1.23
Sonobi	121	1.21
Seedtag Reseller	121	1.21
BlueKai	119	1.19
Cheq	117	1.17
Audigent	117	1.17
Gamoshi Direct	115	1.15
optAd360 Direct	113	1.13
Link Share	108	1.08
AdTrue Reseller	108	1.08
Lockerdome Reseller	108	1.08
Rich Audience	108	1.08
ADFOX	106	1.06
saambaa Direct	105	1.05
MemeVideo Direct	105	1.05
Mediawayss Direct	103	1.03
Admiral VRM	102	1.02
Bauer	102	1.02
WMG International	102	1.02
Experian Reseller	101	1.01
Nativo	99	0.99
adstir Direct	99	0.99
GumGum	96	0.96
Rocket Fuel	96	0.96
ad.plus Reseller	96	0.96
Fyber Direct	95	0.95
C1X Reseller	94	0.94
Neustar AdAdvisor	92	0.92
Beeswax	92	0.92
RTK Direct	91	0.91
Connatix	91	0.91
Vuble Direct	90	0.9
GeoEdge	89	0.89
Impact	88	0.88
Brandmetrics	88	0.88
Adyoulike	87	0.87
Streamlyn Media Direct	87	0.87
Omnitag	85	0.85
Connatix Reseller	84	0.84
DynAdmic Direct	84	0.84
Advertising.com	83	0.83
Streamlyn Media Reseller	83	0.83
SiteScout	82	0.82
BlockAdBlock	81	0.81
DoubleVerify	81	0.81
DeepIntent Direct	79	0.79
AdBlock Acceptable Ads	76	0.76
Internet Billboard Direct	76	0.76
GourmetAds Direct	75	0.75
Intimate Merger	75	0.75
Wunderkind	75	0.75
vi	74	0.74
Evidon	74	0.74
Adbutler	74	0.74
BounceX	73	0.73
Exponential Reseller	73	0.73
Media.net	72	0.72
Roku	72	0.72
IntentIQ	70	0.7
StreamRail Reseller	69	0.69
Eyeota	68	0.68
Ooyala Reseller	68	0.68
152 Media Reseller	68	0.68
saambaa Reseller	68	0.68
Yandex	67	0.67
Brave Direct	67	0.67
Quantcast Reseller	65	0.65
SSPHighway Reseller	65	0.65
Atlas	64	0.64
DoubleClick Bid Manager	63	0.63
Movable Ink	63	0.63
ExoClick	62	0.62
BidSwitch Reseller	62	0.62
Genesis Media Direct	62	0.62
PulsePoint Direct	62	0.62
Flashtalking	62	0.62
AdRiver	61	0.61
RevContent	60	0.6
Somoaudience Direct	60	0.6
Toutiao	59	0.59
MGID	59	0.59
ADman Media	58	0.58
Sekindo Reseller	58	0.58
Caraytech e-planning	58	0.58
Vertoz Direct	57	0.57
Ad Lightning	57	0.57
PHP Ads	56	0.56
Undertone	56	0.56
RTB House	56	0.56
AdAsia Direct	56	0.56
ADTECH	55	0.55
Cedato Direct	55	0.55
MicroAd	54	0.54
OneTag	53	0.53
Switch Concepts Direct	53	0.53
Simpli.fi	52	0.52
ad6 media Reseller	52	0.52
Switch Reseller	52	0.52
DeepIntent Reseller	52	0.52
Podsights	52	0.52
Mediavine	51	0.51
Primis Reseller	51	0.51
FirstImpression Direct	51	0.51
adingo	50	0.5
Colombia Online	50	0.5
Zedo Direct	49	0.49
Loopme	49	0.49
Rakuten Affiliate	47	0.47
Mobile Ad Trading Reseller	47	0.47
MNTN	47	0.47
Freestar	46	0.46
Between Digital	45	0.45
Nativery	44	0.44
Dable	44	0.44
AcuityAds	44	0.44
Hashtag Labs	44	0.44
Trackonomics	44	0.44
Insticator Reseller	43	0.43
Chaturbate	42	0.42
So-net Media	42	0.42
Ligatus Direct	42	0.42
Motionspots Direct	42	0.42
BidGear	42	0.42
Admixer	41	0.41
GourmetAds Reseller	41	0.41
InsurAds	41	0.41
HasOffers	40	0.4
Adswizz	40	0.4
MemeVideo Reseller	40	0.4
Media Innovation Group	38	0.38
YuMe Reseller	38	0.38
popIn	38	0.38
GfK Sensic	38	0.38
Comet Cox Media Direct	37	0.37
Adition	37	0.37
AdKernel	37	0.37
AliExpress	36	0.36
Total Media Direct	36	0.36
RockerBox	36	0.36
Performance Horizon	36	0.36
Kargo	36	0.36
Videology Group Direct	36	0.36
CDS Global	36	0.36
pixfuture Reseller	34	0.34
TIM Media Direct	34	0.34
AdRecover	34	0.34
OnAudience	33	0.33
Inneractive Reseller	33	0.33
DistroScale Direct	33	0.33
RTK Reseller	33	0.33
MediaWallah	32	0.32
IndexExchange	32	0.32
Dailymotion Reseller	32	0.32
Videmob Reseller	32	0.32
Media Trust	32	0.32
iPROM	31	0.31
1PlusX	31	0.31
ConnectAd	31	0.31
Jobcase	31	0.31
PlatformOne	31	0.31
Infolinks	30	0.3
Minute Media	30	0.3
Advertising Technologies	30	0.3
Rock You Reseller	30	0.3
Arkadium	30	0.3
FreakOut	29	0.29
Clickio Direct	29	0.29
Adstir	29	0.29
ad6 media Direct	29	0.29
Adnami	29	0.29
Plista Reseller	29	0.29
Adelphic	29	0.29
Value Commerce	28	0.28
DTScout	28	0.28
Adpone	28	0.28
eXelate	28	0.28
Bidtellect	28	0.28
SmartNews Ads	28	0.28
Drawbridge	28	0.28
Retargetly	28	0.28
iSpot.tv	27	0.27
Plista Direct	27	0.27
Google Matched Content	26	0.26
Vhbx Reseller	26	0.26
Yahoo Ad Sync	26	0.26
Adpushup	26	0.26
AdGlare	26	0.26
JuicyAds	26	0.26
Unblockia	26	0.26
Infolinks Reseller	25	0.25
Oath Reseller	25	0.25
Spotify Advertising	25	0.25
Specless	25	0.25
Clever Advertising	24	0.24

226,962 Detections

of Advertising in the Top 10k Sites. Last updated 24th Sep 2024.

DoubleClick.Net is currently the most popular technology in this category.