Advertising Usage Distribution in the Top 10k Sites

Top In Advertising Usage Distribution in the Top 10k Sites

Technology	Websites	%
DoubleClick.Net	5,717	57.17
Ads.txt	2,368	23.68
Google Direct	2,242	22.42
Sellers Json	2,136	21.36
Google Remarketing	1,991	19.91
RubiconProject Reseller	1,897	18.97
AppNexus Reseller	1,895	18.95
PubMatic Reseller	1,894	18.94
OpenX Reseller	1,859	18.59
Google Reseller	1,851	18.51
RubiconProject Direct	1,815	18.15
IndexExchange Reseller	1,810	18.1
SmartAdServer Reseller	1,797	17.97
ContextWeb Reseller	1,776	17.76
Facebook Custom Audiences	1,766	17.66
PubMatic Direct	1,744	17.44
Improve Digital Reseller	1,729	17.29
FreeWheel Reseller	1,716	17.16
IndexExchange Direct	1,700	17
Smaato Reseller	1,668	16.68
Lijit Reseller	1,660	16.6
ShareThrough Reseller	1,649	16.49
AppNexus Direct	1,648	16.48
Amazon Direct	1,643	16.43
Amazon APS Direct	1,640	16.4
OneTag Reseller	1,635	16.35
OpenX Direct	1,634	16.34
RhythmOne Reseller	1,616	16.16
LoopMe Reseller	1,612	16.12
Adform Reseller	1,602	16.02
Yahoo Reseller	1,599	15.99
Triple Lift Reseller	1,579	15.79
Sonobi Reseller	1,565	15.65
The MediaGrid Direct	1,556	15.56
Sovrn Reseller	1,554	15.54
AdMan Reseller	1,533	15.33
ORC International Reseller	1,530	15.3
Media.net Reseller	1,528	15.28
The MediaGrid Reseller	1,520	15.2
Converstand Media Reseller	1,513	15.13
AOL Reseller	1,501	15.01
AdYouLike Reseller	1,499	14.99
Triple Lift Direct	1,494	14.94
Lijit Direct	1,483	14.83
33 Across Reseller	1,472	14.72
Yieldmo Reseller	1,467	14.67
OneTag Direct	1,462	14.62
SmartAdServer Direct	1,456	14.56
GumGum Reseller	1,451	14.51
SpotXChange Reseller	1,447	14.47
Tremor Video Reseller	1,430	14.3
Criteo Direct	1,402	14.02
Media.net Direct	1,398	13.98
Beachfront Reseller	1,397	13.97
Google Adsense	1,384	13.84
ShareThrough Direct	1,338	13.38
DistrictM Reseller	1,335	13.35
Criteo Reseller	1,324	13.24
Teads Direct	1,297	12.97
Amazon Reseller	1,260	12.6
Sovrn Direct	1,250	12.5
Rich Audience Reseller	1,243	12.43
Amazon APS Reseller	1,241	12.41
Telaria Reseller	1,194	11.94
E-Planning Reseller	1,192	11.92
vidoomy Reseller	1,122	11.22
Between Digital Reseller	1,108	11.08
Yahoo Direct	1,101	11.01
LKQD Reseller	1,100	11
Smaato Direct	1,099	10.99
GumGum Direct	1,089	10.89
Improve Digital Direct	1,074	10.74
Outbrain Reseller	1,068	10.68
RhythmOne Direct	1,061	10.61
33 Across Direct	1,053	10.53
Undertone Reseller	1,052	10.52
Converstand Media Direct	1,050	10.5
App-Ads.txt	1,049	10.49
SmartyAds Reseller	1,045	10.45
Google Publisher Tag	1,042	10.42
Admixer Reseller	1,034	10.34
Synacor Reseller	1,024	10.24
Sonobi Direct	1,006	10.06
Adform Direct	998	9.98
Connectad Reseller	984	9.84
AdYouLike Direct	970	9.7
Mobfox Reseller	969	9.69
Rich Audience Direct	965	9.65
LinkedIn Ads	961	9.61
ContextWeb Direct	952	9.52
Aniview Reseller	943	9.43
ORC International Direct	942	9.42
Brave Reseller	940	9.4
AOL Direct	932	9.32
Yieldmo Direct	929	9.29
Google Floodlight Counter	923	9.23
Xapads Reseller	921	9.21
Outbrain Direct	900	9
FreeWheel Direct	900	9
Nativo Reseller	898	8.98
fluct Reseller	850	8.5
Vidazoo Reseller	844	8.44
Consent Management Platform API v 2.0	840	8.4
Teads Reseller	839	8.39
Between Digital Direct	837	8.37
Seedtag Direct	828	8.28
ucfunnel Reseller	812	8.12
AdMan Direct	802	8.02
Kargo Reseller	792	7.92
DistrictM Direct	785	7.85
Taboola Direct	767	7.67
Smartclip Reseller	762	7.62
Criteo	760	7.6
Amazon Ad System	758	7.58
SpotXChange Direct	739	7.39
E-Planning Direct	719	7.19
Yieldlab Reseller	709	7.09
Connectad Direct	701	7.01
Nativo Direct	678	6.78
The Trade Desk	670	6.7
Next Millenium Reseller	663	6.63
AppNexus	648	6.48
RTB House Reseller	643	6.43
AmazonBot Disallow	629	6.29
fluct Direct	629	6.29
GroundTruth Reseller	619	6.19
comScore Activation	616	6.16
vidoomy Direct	615	6.15
RTB House Direct	610	6.1
MGID Reseller	604	6.04
Next Millenium Direct	604	6.04
Mars Media Group Reseller	599	5.99
MGID Direct	598	5.98
Kargo Direct	597	5.97
Adtelligent Direct	595	5.95
Undertone Direct	589	5.89
Quantum Native Solutions Reseller	587	5.87
Comet Cox Media Reseller	577	5.77
Triton Digital Reseller	575	5.75
SpringServe Reseller	568	5.68
Consumable Reseller	567	5.67
Twitter Ads	559	5.59
Insticator Direct	552	5.52
TargetSpot Reseller	552	5.52
FLoC	540	5.4
SunMedia Direct	532	5.32
Vidazoo Direct	529	5.29
LoopMe Direct	525	5.25
Adtelligent Reseller	522	5.22
Infolinks Direct	519	5.19
Insticator Reseller	516	5.16
Amazon Associates	514	5.14
Connatix Direct	513	5.13
Pubmatic	510	5.1
Openads/OpenX	506	5.06
Smartstream Reseller	501	5.01
Amazon Transparent Ad Marketplace	494	4.94
Rubicon Project	490	4.9
Revcontent Reseller	485	4.85
Brightcom Direct	479	4.79
Stroeer Reseller	479	4.79
Chocolate Reseller	474	4.74
Gamoshi Reseller	472	4.72
Admixer Direct	471	4.71
Revcontent Direct	468	4.68
Adobe Audience Manager	466	4.66
Stroeer Direct	464	4.64
Taboola	461	4.61
Bidtellect Reseller	453	4.53
Chocolate Direct	448	4.48
Mobfox Direct	439	4.39
ID5	436	4.36
ucfunnel Direct	434	4.34
Xapads Direct	434	4.34
LKQD Direct	430	4.3
Fyber Reseller	425	4.25
Tremor Video Direct	424	4.24
SmartyAds Direct	421	4.21
Brightcom Reseller	417	4.17
Synacor Direct	417	4.17
Smartclip Direct	416	4.16
Beachfront Direct	413	4.13
Reddit Ads	412	4.12
Viralize Direct	400	4
SpringServe Direct	397	3.97
Aniview Direct	394	3.94
Telaria Direct	393	3.93
Facebook Reseller	384	3.84
Index Exchange	383	3.83
Yieldlab Direct	379	3.79
DemDex	358	3.58
Taboola Reseller	345	3.45
my6sense Reseller	336	3.36
Viralize Reseller	335	3.35
Consumable Direct	335	3.35
Google Floodlight Sales	333	3.33
ad.plus Direct	332	3.32
Tappx Direct	320	3.2
DynAdmic Reseller	309	3.09
Google Inteactive Media Ads	308	3.08
Triton Digital Direct	303	3.03
Outbrain	302	3.02
Yoc Direct	301	3.01
Truvid Direct	298	2.98
Next Millennium Publisher	294	2.94
Dailymotion Direct	292	2.92
Tappx Reseller	290	2.9
Playground XYZ Publisher	281	2.81
Unified ID 2.0	280	2.8
Facebook Direct	279	2.79
adstir Reseller	277	2.77
Genesis Media Reseller	272	2.72
Mars Media Group Direct	268	2.68
AdTrue Direct	265	2.65
WideOrbit Reseller	262	2.62
pixfuture Direct	258	2.58
Prebid	258	2.58
Teads	255	2.55
Seedtag Reseller	254	2.54
LiveIntent Direct	251	2.51
AerServ Reseller	249	2.49
Equativ Publisher	248	2.48
Lockerdome Direct	246	2.46
Gamma SSP Reseller	246	2.46
Yoc Reseller	243	2.43
TripleLift	239	2.39
SunMedia Reseller	238	2.38
Blockthrough	237	2.37
Underdog Media Direct	235	2.35
Integral Ad Science	233	2.33
BrightRoll Reseller	228	2.28
TrustX Direct	224	2.24
ExactTarget	223	2.23
DAConsortium Direct	219	2.19
Brave Direct	216	2.16
Header Tag by Index Exchange	214	2.14
Sekindo Direct	209	2.09
Primis Direct	209	2.09
Inventory Partner Domain	208	2.08
DAConsortium Reseller	202	2.02
JW Player Tracking	202	2.02
IponWeb BidSwitch	199	1.99
AndBeyond.Media Direct	191	1.91
AdRoll	188	1.88
Connatix Reseller	187	1.87
Snap Pixel	186	1.86
Tapad	184	1.84
Conversant	184	1.84
Exponential Direct	183	1.83
Somoaudience Reseller	183	1.83
Adapex Publisher	183	1.83
YieldBot Reseller	181	1.81
AvantisVideo Direct	178	1.78
Gamoshi Direct	176	1.76
Permutive	166	1.66
Fyber Direct	163	1.63
StackAdapt	162	1.62
Turn	159	1.59
152 Media Direct	159	1.59
AWIN	157	1.57
Commission Junction	157	1.57
Native Ads Reseller	157	1.57
Imonomy Reseller	155	1.55
Imonomy Direct	153	1.53
Vidoomy Publisher	153	1.53
AerServ Direct	152	1.52
TargetSpot Direct	151	1.51
diDNA Publisher	148	1.48
Sourcepoint	145	1.45
Affiliate Window	144	1.44
152 Media Reseller	144	1.44
Videology Group Reseller	143	1.43
SkimLinks	143	1.43
Yadro BannerHost	142	1.42
Yandex	141	1.41
LiveIntent	139	1.39
Advibe Media Publisher	130	1.3
cXense	129	1.29
Sharethrough	128	1.28
AdBlock Acceptable Ads	127	1.27
Adform	126	1.26
Sonobi	125	1.25
Burst Media	120	1.2
FoxPush Publisher	120	1.2
Admiral VRM	115	1.15
ContextWeb	113	1.13
Netpub Media Publisher	113	1.13
Improve Digital	112	1.12
Smile Wanted Publisher	112	1.12
ADFOX	109	1.09
Optimatic Reseller	109	1.09
Aggregate Knowledge	108	1.08
Audigent	108	1.08
Smart Adserver	106	1.06
Mobile Ad Trading Direct	106	1.06
Link Share	105	1.05
Gamma SSP Direct	105	1.05
PlayStream Publisher	105	1.05
saambaa Direct	104	1.04
Rich Audience	104	1.04
Nativo	100	1
Adiiix Publisher	99	0.99
Impact	97	0.97
Vuble Reseller	97	0.97
Intimate Merger	96	0.96
StickyAds TV	94	0.94
Bauer	93	0.93
Cedato Reseller	92	0.92
AdAsia Reseller	92	0.92
AdTrue Reseller	91	0.91
GumGum	90	0.9
AppMonet Publisher	90	0.9
AMXRTB Publisher	90	0.9
AdaptMX Publisher	90	0.9
Adobe Audience Manager Sync	89	0.89
Connatix	89	0.89
Quantum Native Solutions Direct	88	0.88
PulsePoint Reseller	88	0.88
BlockAdBlock	88	0.88
Onomagic Publisher	87	0.87
adstir Direct	86	0.86
Sortable Direct	86	0.86
Adpone Publisher	85	0.85
C1X Reseller	82	0.82
Beeswax	82	0.82
GetMedia MX Publisher	82	0.82
optAd360 Direct	81	0.81
Lockerdome Reseller	81	0.81
WideOrbit Direct	81	0.81
Brandmetrics	79	0.79
PHP Ads	77	0.77
WMG International	77	0.77
Yieldmo	76	0.76
Triple13 Publisher	76	0.76
Freestar Publisher	76	0.76
Automatad Publisher	76	0.76
AdRiver	75	0.75
Adbutler	74	0.74
Rocket Fuel	74	0.74
152 Media Publisher	74	0.74
Experian Reseller	73	0.73
Limpid Publisher	73	0.73
Mediawayss Direct	72	0.72
BeOp Publisher	72	0.72
Neustar AdAdvisor	70	0.7
DoubleVerify	70	0.7
MemeVideo Direct	70	0.7
RTK Direct	70	0.7
BounceX	69	0.69
BidsXchange Publisher	69	0.69
Streamlyn Media Publisher	69	0.69
NextOVP Publisher	69	0.69
DeepIntent Direct	68	0.68
Evidon	67	0.67
Quantcast Reseller	67	0.67
GeoEdge	67	0.67
Motionspots Reseller	67	0.67
ADman Media	66	0.66
ad.plus Reseller	66	0.66
Wunderkind	66	0.66
SSPHighway Reseller	66	0.66
DoubleClick Bid Manager	65	0.65
GourmetAds Direct	65	0.65
Streamlyn Media Reseller	65	0.65
Genesis Media Direct	65	0.65
Exponential Reseller	65	0.65
Flashtalking	64	0.64
Audienciad Publisher	64	0.64
RTB House	63	0.63
Atlas5 Tech Publisher	63	0.63
AppLabs Publisher	63	0.63
Atlas	62	0.62
Streamlyn Media Direct	62	0.62
VDO.AI Publisher	62	0.62
MNTN	61	0.61
Vuble Direct	61	0.61
BidSwitch Reseller	60	0.6
PurpleAds Publisher	60	0.6
ThinkCultural Publisher	60	0.6
Movable Ink	59	0.59
Ooyala Reseller	58	0.58
JamboJar Publisher	58	0.58
Media.net	57	0.57
Eyeota	57	0.57
Primis Publisher	57	0.57
Adyoulike	56	0.56
Ad Lightning	55	0.55
Sekindo Reseller	55	0.55
BidFuse Publisher	55	0.55
IndexExchange	54	0.54
StreamRail Reseller	54	0.54
AuxoAds Publisher	54	0.54
RevContent	53	0.53
saambaa Reseller	53	0.53
VidCrunch Publisher	53	0.53
MGID	52	0.52
AcuityAds	52	0.52
Omnitag	51	0.51
ExoClick	51	0.51
Switch Reseller	51	0.51
Vertoz Direct	51	0.51
Primis Reseller	51	0.51
SiteScout	50	0.5
Switch Concepts Direct	50	0.5
FatChilli Publisher	50	0.5
FatChilli Media Publisher	50	0.5
HeaderBiddr Publisher	50	0.5
Rakuten Affiliate	49	0.49
MicroAd	49	0.49
PMB Monetize Publisher	49	0.49
Impactify Publisher	48	0.48
Whildey Publisher	48	0.48
Toutiao	47	0.47
Mediavine	47	0.47
Freestar	47	0.47
Ezoic Publisher	46	0.46
Zedo Direct	46	0.46
Podsights	46	0.46
Trackonomics	46	0.46
Simpli.fi	45	0.45
vi	45	0.45
Performance Horizon	45	0.45
Inmobi	45	0.45
PulsePoint Direct	45	0.45
Minute Media	45	0.45
Cedato Direct	45	0.45
OPA Marketplace Publisher	45	0.45
Copper6 Publisher	45	0.45
Ad.Plus Publisher	44	0.44
DynAdmic Direct	44	0.44
Between Digital	44	0.44
PubWise Publisher	43	0.43
Hashtag Labs	43	0.43
CDS Global	43	0.43
Qortex Publisher	43	0.43
Interdog Media Publisher	42	0.42
Cedato Publisher	42	0.42
Colombia Online	41	0.41
Adswizz	41	0.41
DeepIntent Reseller	41	0.41
Internet Billboard Direct	41	0.41
Advertising.com	41	0.41
Motionspots Direct	41	0.41
Vidverto Publisher	41	0.41
Biddo Technologies Publisher	41	0.41
adingo	40	0.4
AnyManager Publisher	40	0.4
BlueKai	39	0.39
Spotify Advertising	39	0.39
AdAsia Direct	39	0.39
MONEYTAG Publisher	39	0.39
Roku	38	0.38
Infolinks Reseller	38	0.38
Azerion Publisher	38	0.38
Pangle Publisher	38	0.38
Mow Player Publisher	38	0.38
Ignite Mediatech Publisher	38	0.38
AdRecover	38	0.38
Notsy Publisher	38	0.38
Membrana Media Publisher	38	0.38
ConnectAd Publisher	38	0.38
Adsolut Publisher	38	0.38
HasOffers	37	0.37
Adbumps Publisher	37	0.37
Total Media Direct	36	0.36
Adition	36	0.36
Somoaudience Direct	36	0.36
FirstImpression Direct	36	0.36
Zest Stack Publisher	36	0.36
YieldMarTech Publisher	36	0.36
AlgoriX Publisher	36	0.36
Comet Cox Media Direct	35	0.35
ad6 media Reseller	35	0.35
YuMe Reseller	35	0.35
iPROM	35	0.35
GfK Sensic	35	0.35

234,922 Detections

of Advertising in the Top 10k Sites. Last updated 01st Jul 2025.

DoubleClick.Net is currently the most popular technology in this category.