Advertising Usage Distribution in the Top 10k Sites

Top In Advertising Usage Distribution in the Top 10k Sites

Technology	Websites	%
DoubleClick.Net	5,022	50.22
Facebook Custom Audiences	2,630	26.3
Google Remarketing	2,462	24.62
Ads.txt	2,371	23.71
Google Direct	2,291	22.91
Google Adsense	2,237	22.37
RubiconProject Reseller	1,920	19.2
AppNexus Reseller	1,909	19.09
PubMatic Reseller	1,901	19.01
OpenX Reseller	1,891	18.91
IndexExchange Reseller	1,849	18.49
Google Reseller	1,844	18.44
ContextWeb Reseller	1,775	17.75
SmartAdServer Reseller	1,764	17.64
RubiconProject Direct	1,744	17.44
RhythmOne Reseller	1,713	17.13
PubMatic Direct	1,694	16.94
IndexExchange Direct	1,677	16.77
SpotXChange Reseller	1,674	16.74
AOL Reseller	1,666	16.66
Improve Digital Reseller	1,660	16.6
Yahoo Reseller	1,656	16.56
AppNexus Direct	1,646	16.46
FreeWheel Reseller	1,638	16.38
Smaato Reseller	1,602	16.02
ORC International Reseller	1,579	15.79
OpenX Direct	1,573	15.73
Amazon Direct	1,556	15.56
Sovrn Reseller	1,543	15.43
Tremor Video Reseller	1,528	15.28
OneTag Reseller	1,520	15.2
Sonobi Reseller	1,519	15.19
Lijit Reseller	1,508	15.08
AdMan Reseller	1,486	14.86
LoopMe Reseller	1,482	14.82
DistrictM Reseller	1,481	14.81
Triple Lift Direct	1,458	14.58
GumGum Reseller	1,454	14.54
ShareThrough Reseller	1,418	14.18
Lijit Direct	1,406	14.06
Beachfront Reseller	1,406	14.06
Triple Lift Reseller	1,397	13.97
Adform Reseller	1,393	13.93
The MediaGrid Direct	1,391	13.91
Sovrn Direct	1,370	13.7
The MediaGrid Reseller	1,347	13.47
Criteo Direct	1,345	13.45
33 Across Reseller	1,339	13.39
Media.net Reseller	1,328	13.28
LKQD Reseller	1,326	13.26
Yahoo Direct	1,324	13.24
Google Publisher Tag	1,301	13.01
AdYouLike Reseller	1,295	12.95
RhythmOne Direct	1,285	12.85
OneTag Direct	1,283	12.83
Converstand Media Reseller	1,280	12.8
SmartAdServer Direct	1,268	12.68
Criteo	1,266	12.66
Yieldmo Reseller	1,266	12.66
Criteo Reseller	1,255	12.55
Synacor Reseller	1,247	12.47
Media.net Direct	1,240	12.4
ShareThrough Direct	1,231	12.31
AOL Direct	1,227	12.27
AppNexus	1,190	11.9
Teads Direct	1,178	11.78
Telaria Reseller	1,170	11.7
App-Ads.txt	1,143	11.43
Converstand Media Direct	1,114	11.14
ORC International Direct	1,103	11.03
Twitter Ads	1,074	10.74
Amazon Reseller	1,067	10.67
Improve Digital Direct	1,029	10.29
Sonobi Direct	1,013	10.13
ContextWeb Direct	1,005	10.05
DistrictM Direct	991	9.91
Adform Direct	989	9.89
GumGum Direct	985	9.85
33 Across Direct	984	9.84
SpotXChange Direct	982	9.82
Smaato Direct	973	9.73
Rubicon Project	970	9.7
vidoomy Reseller	968	9.68
Google Floodlight Counter	961	9.61
FreeWheel Direct	950	9.5
Admixer Reseller	948	9.48
The Trade Desk	947	9.47
Aniview Reseller	946	9.46
Outbrain Direct	943	9.43
E-Planning Reseller	943	9.43
Between Digital Reseller	941	9.41
SmartyAds Reseller	941	9.41
Amazon Ad System	940	9.4
FLoC	935	9.35
Mobfox Reseller	899	8.99
Rich Audience Direct	895	8.95
Outbrain Reseller	887	8.87
Rich Audience Reseller	878	8.78
Openads/OpenX	873	8.73
LinkedIn Ads	866	8.66
Teads Reseller	862	8.62
Consent Management Platform API v 2.0	858	8.58
Yieldmo Direct	844	8.44
AdYouLike Direct	832	8.32
comScore Activation	831	8.31
ucfunnel Reseller	829	8.29
Pubmatic	811	8.11
Between Digital Direct	810	8.1
GroundTruth Reseller	772	7.72
Taboola Direct	763	7.63
Smartclip Reseller	762	7.62
Index Exchange	754	7.54
Connectad Direct	754	7.54
fluct Reseller	753	7.53
AdMan Direct	750	7.5
Vidazoo Reseller	745	7.45
Comet Cox Media Reseller	736	7.36
E-Planning Direct	719	7.19
Amazon Transparent Ad Marketplace	683	6.83
ID5	666	6.66
DemDex	654	6.54
Amazon Associates	636	6.36
fluct Direct	635	6.35
Yieldlab Reseller	630	6.3
SpringServe Reseller	629	6.29
Undertone Reseller	592	5.92
vidoomy Direct	586	5.86
Taboola	584	5.84
Synacor Direct	584	5.84
Undertone Direct	583	5.83
Quantum Native Solutions Reseller	579	5.79
Adobe Audience Manager	574	5.74
Bidtellect Reseller	571	5.71
adtelligent Direct	565	5.65
Connectad Reseller	554	5.54
LoopMe Direct	553	5.53
Brightcom Direct	547	5.47
Tremor Video Direct	534	5.34
Beachfront Direct	533	5.33
ucfunnel Direct	527	5.27
Mars Media Group Reseller	526	5.26
Unified ID 2.0	524	5.24
Nativo Direct	515	5.15
Fyber Reseller	514	5.14
adtelligent Reseller	509	5.09
RTB House Direct	507	5.07
Brave Reseller	500	5
TripleLift	494	4.94
Facebook Reseller	490	4.9
Stroeer Direct	489	4.89
Seedtag Direct	489	4.89
TargetSpot Reseller	488	4.88
Triton Digital Reseller	480	4.8
Revcontent Direct	476	4.76
Smartclip Direct	476	4.76
MGID Direct	473	4.73
SpringServe Direct	473	4.73
Telaria Direct	472	4.72
Outbrain	466	4.66
Revcontent Reseller	458	4.58
LKQD Direct	451	4.51
Mobfox Direct	446	4.46
Chocolate Direct	437	4.37
Header Tag by Index Exchange	434	4.34
Chocolate Reseller	426	4.26
Smartstream Reseller	424	4.24
Reddit Ads	415	4.15
Admixer Direct	414	4.14
Connatix Direct	412	4.12
Stroeer Reseller	407	4.07
SunMedia Direct	406	4.06
Infolinks Direct	396	3.96
Next Millenium Direct	391	3.91
Toutiao	391	3.91
SmartyAds Direct	389	3.89
ad.plus Direct	384	3.84
Google Inteactive Media Ads	377	3.77
Genesis Media Reseller	370	3.7
Integral Ad Science	367	3.67
Yieldlab Direct	366	3.66
Teads	362	3.62
Viralize Direct	356	3.56
AdTrue Direct	354	3.54
Facebook Direct	354	3.54
Google Floodlight Sales	353	3.53
Triton Digital Direct	346	3.46
Kargo Direct	344	3.44
my6sense Reseller	340	3.4
Sharethrough	337	3.37
Brightcom Reseller	335	3.35
Next Millenium Reseller	331	3.31
Aniview Direct	329	3.29
Prebid	323	3.23
Nativo Reseller	322	3.22
Consumable Direct	320	3.2
Lockerdome Direct	318	3.18
AerServ Reseller	314	3.14
Viralize Reseller	314	3.14
Dailymotion Direct	312	3.12
pixfuture Direct	308	3.08
RTB House Reseller	306	3.06
BrightRoll Reseller	305	3.05
Consumable Reseller	304	3.04
Taboola Reseller	300	3
ContextWeb	299	2.99
Snap Pixel	298	2.98
Tapad	298	2.98
Primis Direct	295	2.95
Sekindo Direct	295	2.95
Somoaudience Reseller	283	2.83
Gamma SSP Reseller	277	2.77
MGID Reseller	271	2.71
WideOrbit Reseller	269	2.69
ExactTarget	266	2.66
LiveIntent Direct	265	2.65
IponWeb BidSwitch	264	2.64
Mars Media Group Direct	263	2.63
Videology Group Reseller	252	2.52
Gamoshi Reseller	252	2.52
Roku	252	2.52
adstir Reseller	250	2.5
Xapads Direct	250	2.5
AdRoll	247	2.47
DynAdmic Reseller	247	2.47
Conversant	244	2.44
Yieldmo	236	2.36
Tappx Direct	236	2.36
YieldBot Reseller	235	2.35
Yoc Direct	234	2.34
Exponential Direct	219	2.19
Truvid Direct	219	2.19
Xapads Reseller	218	2.18
JW Player Tracking	217	2.17
SunMedia Reseller	217	2.17
GumGum	215	2.15
Native Ads Reseller	212	2.12
Adform	208	2.08
AvantisVideo Direct	207	2.07
Tappx Reseller	207	2.07
Insticator Direct	202	2.02
BlueKai	200	2
StackAdapt	197	1.97
LiveIntent	197	1.97
DoubleVerify	189	1.89
Imonomy Reseller	188	1.88
AWIN	178	1.78
AerServ Direct	173	1.73
Improve Digital	172	1.72
IntentIQ	171	1.71
Permutive	170	1.7
DAConsortium Reseller	169	1.69
152 Media Direct	168	1.68
Aggregate Knowledge	165	1.65
SkimLinks	165	1.65
Beeswax	163	1.63
Clickagy	163	1.63
Smart Adserver	159	1.59
Sonobi	157	1.57
Affiliate Window	156	1.56
Burst Media	156	1.56
Vidazoo Direct	156	1.56
cXense	154	1.54
Advertising.com	153	1.53
Mobile Ad Trading Direct	153	1.53
Rocket Fuel	152	1.52
StickyAds TV	151	1.51
DAConsortium Direct	148	1.48
Imonomy Direct	146	1.46
Yadro BannerHost	145	1.45
DoubleClick Bid Manager	145	1.45
AdAsia Reseller	145	1.45
WideOrbit Direct	145	1.45
TargetSpot Direct	143	1.43
Commission Junction	140	1.4
Gamma SSP Direct	137	1.37
AdKernel	137	1.37
Adobe Audience Manager Sync	136	1.36
Omnitag	135	1.35
Underdog Media Direct	135	1.35
Link Share	133	1.33
Nativo	131	1.31
Adyoulike	130	1.3
BlockAdBlock	128	1.28
RTB House	128	1.28
AndBeyond.Media Direct	126	1.26
Neustar AdAdvisor	125	1.25
Sourcepoint	125	1.25
Optimatic Reseller	124	1.24
Vuble Reseller	124	1.24
TrustX Direct	124	1.24
Audigent	123	1.23
Gamoshi Direct	123	1.23
AdTrue Reseller	121	1.21
Quantum Native Solutions Direct	120	1.2
Sortable Direct	120	1.2
AdBlock Acceptable Ads	119	1.19
BounceX	117	1.17
Evidon	115	1.15
Admiral VRM	115	1.15
ADFOX	112	1.12
Cedato Reseller	112	1.12
Brave Direct	111	1.11
PulsePoint Reseller	110	1.1
Exponential Reseller	110	1.1
Podsights	109	1.09
ad.plus Reseller	108	1.08
adstir Direct	107	1.07
ADTECH	106	1.06
Lockerdome Reseller	106	1.06
Impact	105	1.05
C1X Reseller	104	1.04
Seedtag Reseller	100	1
Experian Reseller	100	1
Flashtalking	99	0.99
Rich Audience	97	0.97
Undertone	96	0.96
DynAdmic Direct	96	0.96
RevContent	95	0.95
Fyber Direct	94	0.94
Kargo	94	0.94
Streamlyn Media Direct	94	0.94
WMG International	93	0.93
OneTag	92	0.92
Movable Ink	92	0.92
vi	91	0.91
RTK Direct	91	0.91
Intimate Merger	90	0.9
Simpli.fi	89	0.89
Wunderkind	89	0.89
SiteScout	88	0.88
Loopme	88	0.88
iSpot.tv	87	0.87
Media.net	86	0.86
StreamRail Reseller	86	0.86
ExoClick	85	0.85
Ad Lightning	85	0.85
Turn	82	0.82
MemeVideo Direct	82	0.82
Brandmetrics	81	0.81
Connatix	80	0.8
MicroAd	80	0.8
optAd360 Direct	79	0.79
Genesis Media Direct	77	0.77
Marfeel	76	0.76
Atlas	75	0.75
Sekindo Reseller	74	0.74
Vuble Direct	74	0.74
Mobile Ad Trading Reseller	73	0.73
AdRiver	73	0.73
Mediawayss Direct	73	0.73
AcuityAds	72	0.72
Adpone	72	0.72
saambaa Direct	71	0.71
AdGear	71	0.71
152 Media Reseller	71	0.71
Cedato Direct	71	0.71
Mediavine	70	0.7
Nativery	70	0.7
Streamlyn Media Reseller	70	0.7
Adbutler	68	0.68
SSPHighway Reseller	68	0.68
Ooyala Reseller	68	0.68
Tribal Fusion	67	0.67
SpotXchange	67	0.67
AdAsia Direct	67	0.67
Trackonomics	67	0.67
Motionspots Reseller	66	0.66
Primis Reseller	66	0.66
SpotX	64	0.64
Media Innovation Group	63	0.63
Engage BDR	63	0.63
Quantcast Reseller	62	0.62
Advangelists	62	0.62
Between Digital	61	0.61
BidSwitch Reseller	61	0.61
MediaWallah	60	0.6
PulsePoint Direct	60	0.6
Rakuten Affiliate	59	0.59
Eyeota	59	0.59
Vertoz Direct	59	0.59
IndexExchange	58	0.58
Federated Media Publishing	58	0.58
Plista Direct	58	0.58
Connatix Reseller	54	0.54
ad6 media Reseller	53	0.53
Adswizz	53	0.53
Motionspots Direct	53	0.53
Comet Cox Media Direct	52	0.52
Inneractive Reseller	52	0.52
RockerBox	51	0.51
Adition	51	0.51
Appier	51	0.51
YuMe Reseller	51	0.51
FirstImpression Direct	51	0.51
DeepIntent Reseller	50	0.5
Switch Reseller	50	0.5
Zedo Direct	50	0.5
Switch Concepts Direct	50	0.5
Zedo Reseller	50	0.5
Yandex	49	0.49
SmartNews Ads	49	0.49
So-net Media	49	0.49
iPROM	48	0.48
Yoc Reseller	48	0.48
Ligatus Direct	48	0.48
Freestar	47	0.47
Exponential	47	0.47
MemeVideo Reseller	47	0.47
DistroScale Direct	47	0.47
DTScout	46	0.46
ad6 media Direct	45	0.45
Kargo Reseller	45	0.45
Bidtellect	44	0.44
DAC	44	0.44
Bizo	44	0.44
Videmob Reseller	44	0.44
PHP Ads	43	0.43
popIn	43	0.43
Unblockia	41	0.41
Jivox	41	0.41
Resonate Insights	40	0.4
Drawbridge	40	0.4
RTK Reseller	40	0.4
HasOffers	39	0.39
MGID	39	0.39
Value Commerce	39	0.39
Oath Reseller	39	0.39
adingo	39	0.39
Total Media Direct	39	0.39
Internet Billboard Direct	39	0.39
pixfuture Reseller	39	0.39
StreamRail Direct	38	0.38
Concert	38	0.38
Videology Group Direct	38	0.38
CDS Global	38	0.38
FreakOut	37	0.37
Yektanet	37	0.37
Epsilon Reseller	37	0.37
GfK Sensic	37	0.37
Hashtag Labs	37	0.37
ClickCease	36	0.36
Infolinks	36	0.36
AliExpress	36	0.36
Polar	36	0.36
Plista Reseller	36	0.36
Rock You Reseller	36	0.36
Somoaudience Direct	36	0.36
InsurAds	36	0.36
GourmetAds Reseller	36	0.36
saambaa Reseller	36	0.36
eXelate	35	0.35
Yahoo Ad Sync	35	0.35
Media Trust	35	0.35
Performance Horizon	34	0.34
Dable	34	0.34
Caraytech e-planning	34	0.34
Ligatus Reseller	34	0.34
1PlusX	34	0.34
GeoEdge	34	0.34
Innovid	34	0.34
PlatformOne	34	0.34
Retargetly	33	0.33
TIM Media Direct	33	0.33
Narrativ	33	0.33
AdRecover	33	0.33
Clickio Direct	32	0.32
Coull Reseller	32	0.32
CyberAgent	32	0.32
Infolinks Reseller	31	0.31
Dstillery	31	0.31
Inmobi	31	0.31
AdOcean	31	0.31
VigLink	30	0.3
my6sense Direct	30	0.3
Adelphic	30	0.3
Jobcase	30	0.3
Adpushup	30	0.3
Vhbx Reseller	29	0.29

226,172 Detections

of Advertising in the Top 10k Sites. Last updated 12th Sep 2023.

DoubleClick.Net is currently the most popular technology in this category.