Advertising Usage Distribution in the Top 10k Sites

Distribution for websites using Advertising technologies

Top In Advertising Usage Distribution in the Top 10k Sites
Technology Websites %
DoubleClick.Net 4,874 48.74
Facebook Custom Audiences 2,689 26.89
Google Remarketing 2,387 23.87
Ads.txt 2,043 20.43
Google Direct 1,966 19.66
AppNexus Reseller 1,624 16.24
RubiconProject Reseller 1,602 16.02
PubMatic Reseller 1,589 15.89
OpenX Reseller 1,583 15.83
Google Reseller 1,546 15.46
IndexExchange Reseller 1,527 15.27
RubiconProject Direct 1,480 14.8
IndexExchange Direct 1,476 14.76
AOL Reseller 1,455 14.55
PubMatic Direct 1,433 14.33
SpotXChange Reseller 1,430 14.3
Google Adsense 1,408 14.08
ContextWeb Reseller 1,406 14.06
RhythmOne Reseller 1,406 14.06
AppNexus Direct 1,389 13.89
OpenX Direct 1,376 13.76
SmartAdServer Reseller 1,353 13.53
Amazon Direct 1,306 13.06
FreeWheel Reseller 1,300 13
Improve Digital Reseller 1,268 12.68
Tremor Video Reseller 1,267 12.67
Google Publisher Tag 1,264 12.64
ORC International Reseller 1,247 12.47
Yahoo Reseller 1,241 12.41
FLoC 1,233 12.33
DistrictM Reseller 1,220 12.2
AOL Direct 1,204 12.04
Smaato Reseller 1,200 12
Sovrn Direct 1,196 11.96
Lijit Direct 1,186 11.86
Sovrn Reseller 1,175 11.75
Triple Lift Direct 1,169 11.69
GumGum Reseller 1,160 11.6
RhythmOne Direct 1,129 11.29
Lijit Reseller 1,124 11.24
Yahoo Direct 1,121 11.21
Sonobi Reseller 1,110 11.1
AdMan Reseller 1,091 10.91
LKQD Reseller 1,087 10.87
Google Floodlight Counter 1,075 10.75
LoopMe Reseller 1,059 10.59
Beachfront Reseller 1,056 10.56
Twitter Ads 1,037 10.37
The MediaGrid Direct 1,026 10.26
AppNexus 1,025 10.25
OneTag Reseller 1,010 10.1
SmartAdServer Direct 1,006 10.06
Synacor Reseller 994 9.94
Adform Reseller 994 9.94
33 Across Reseller 989 9.89
ORC International Direct 988 9.88
Media.net Direct 968 9.68
ShareThrough Direct 961 9.61
DistrictM Direct 960 9.6
Teads Direct 958 9.58
Criteo Direct 952 9.52
Telaria Reseller 940 9.4
Converstand Media Direct 913 9.13
The Trade Desk 909 9.09
SpotXChange Direct 904 9.04
Converstand Media Reseller 898 8.98
LinkedIn Ads 893 8.93
comScore Activation 889 8.89
GumGum Direct 882 8.82
ContextWeb Direct 857 8.57
Triple Lift Reseller 836 8.36
OneTag Direct 834 8.34
AdYouLike Reseller 832 8.32
Sonobi Direct 829 8.29
App-Ads.txt 827 8.27
Amazon Ad System 811 8.11
33 Across Direct 809 8.09
Yieldmo Reseller 806 8.06
ShareThrough Reseller 794 7.94
The MediaGrid Reseller 790 7.9
Criteo Reseller 782 7.82
Improve Digital Direct 772 7.72
Yieldmo Direct 765 7.65
Media.net Reseller 744 7.44
Rubicon Project 732 7.32
Smaato Direct 731 7.31
Criteo 729 7.29
Index Exchange 703 7.03
Admixer Reseller 688 6.88
Comet Cox Media Reseller 679 6.79
Adobe Audience Manager 672 6.72
Outbrain Direct 669 6.69
Teads Reseller 654 6.54
ucfunnel Reseller 642 6.42
Amazon Reseller 631 6.31
DoubleClick Bid Manager 626 6.26
FreeWheel Direct 618 6.18
SmartyAds Reseller 617 6.17
Outbrain Reseller 613 6.13
Taboola Direct 602 6.02
Pubmatic 601 6.01
Openads/OpenX 593 5.93
Aniview Reseller 589 5.89
Amazon Transparent Ad Marketplace 584 5.84
Adform Direct 576 5.76
AdMan Direct 569 5.69
Undertone Direct 568 5.68
Tremor Video Direct 568 5.68
Consent Management Platform API v 2.0 554 5.54
Mobfox Reseller 549 5.49
Synacor Direct 541 5.41
Taboola 535 5.35
DemDex 534 5.34
Rich Audience Direct 528 5.28
Telaria Direct 524 5.24
AdYouLike Direct 519 5.19
GroundTruth Reseller 513 5.13
SpringServe Reseller 507 5.07
Beachfront Direct 496 4.96
Between Digital Reseller 494 4.94
E-Planning Reseller 487 4.87
Rich Audience Reseller 487 4.87
Nativo Direct 483 4.83
Amazon Associates 467 4.67
Bidtellect Reseller 464 4.64
Between Digital Direct 464 4.64
Connectad Direct 463 4.63
Revcontent Direct 455 4.55
Undertone Reseller 449 4.49
Outbrain 440 4.4
Fyber Reseller 439 4.39
fluct Direct 434 4.34
E-Planning Direct 427 4.27
SpringServe Direct 420 4.2
Vidazoo Reseller 418 4.18
Brightcom Direct 413 4.13
LKQD Direct 411 4.11
Smartclip Reseller 407 4.07
AdRoll 398 3.98
Header Tag by Index Exchange 388 3.88
vidoomy Reseller 383 3.83
Connatix Direct 382 3.82
Google Floodlight Sales 375 3.75
ucfunnel Direct 374 3.74
adtelligent Reseller 365 3.65
IponWeb BidSwitch 357 3.57
Chocolate Direct 357 3.57
fluct Reseller 355 3.55
Yieldlab Reseller 354 3.54
adtelligent Direct 346 3.46
Facebook Reseller 342 3.42
Smartclip Direct 339 3.39
LoopMe Direct 337 3.37
TripleLift 337 3.37
LiveIntent Direct 329 3.29
RTB House Direct 327 3.27
Admixer Direct 320 3.2
my6sense Reseller 320 3.2
ExactTarget 316 3.16
Reddit Ads 308 3.08
Revcontent Reseller 307 3.07
Genesis Media Reseller 305 3.05
Teads 303 3.03
Consumable Direct 303 3.03
Primis Direct 302 3.02
Lockerdome Direct 301 3.01
Sekindo Direct 301 3.01
vidoomy Direct 292 2.92
Turn 291 2.91
Stroeer Direct 287 2.87
Integral Ad Science 287 2.87
Chocolate Reseller 285 2.85
Kargo Direct 284 2.84
Beeswax 280 2.8
Simpli.fi 277 2.77
Snap Pixel 273 2.73
Google Inteactive Media Ads 272 2.72
Quantum Native Solutions Reseller 270 2.7
BlueKai 269 2.69
Taboola Reseller 268 2.68
MGID Direct 266 2.66
Connectad Reseller 258 2.58
Mobfox Direct 258 2.58
Somoaudience Reseller 258 2.58
SmartyAds Direct 255 2.55
ContextWeb 254 2.54
Adobe Audience Manager Sync 253 2.53
Facebook Direct 249 2.49
StackAdapt 248 2.48
Tapad 238 2.38
Sharethrough 237 2.37
Advertising.com 233 2.33
Nativo Reseller 233 2.33
Gamma SSP Reseller 228 2.28
ad.plus Direct 227 2.27
Infolinks Direct 227 2.27
Viralize Direct 222 2.22
BrightRoll Reseller 222 2.22
Prebid 220 2.2
Exponential Direct 219 2.19
Triton Digital Direct 218 2.18
SiteScout 217 2.17
Aggregate Knowledge 216 2.16
AerServ Reseller 215 2.15
YieldBot Reseller 213 2.13
SpotX 213 2.13
AdTrue Direct 212 2.12
SpotXchange 212 2.12
TargetSpot Reseller 212 2.12
Seedtag Direct 211 2.11
Neustar AdAdvisor 206 2.06
Triton Digital Reseller 206 2.06
Videology Group Reseller 205 2.05
Yieldmo 201 2.01
JW Player Tracking 200 2
Burst Media 196 1.96
Smartstream Reseller 189 1.89
Improve Digital 187 1.87
Rocket Fuel 187 1.87
AvantisVideo Direct 186 1.86
SkimLinks 185 1.85
Yahoo Ad Sync 183 1.83
Roku 182 1.82
pixfuture Direct 179 1.79
Mars Media Group Reseller 179 1.79
Native Ads Reseller 179 1.79
Commission Junction 175 1.75
RTB House Reseller 175 1.75
Next Millenium Direct 173 1.73
TrustX Direct 170 1.7
Stroeer Reseller 169 1.69
EMX 168 1.68
AWIN 167 1.67
Aniview Direct 166 1.66
adstir Reseller 165 1.65
Yieldlab Direct 163 1.63
WideOrbit Reseller 163 1.63
Tappx Reseller 162 1.62
SunMedia Direct 160 1.6
Technorati Media 160 1.6
Link Share 159 1.59
AcuityAds 158 1.58
Media.net 157 1.57
GumGum 155 1.55
Tappx Direct 155 1.55
Affiliate Window 152 1.52
Adelphic 152 1.52
Insticator Direct 150 1.5
Xapads Direct 149 1.49
Tribal Fusion 148 1.48
Adform 144 1.44
BidSwitch 143 1.43
152 Media Direct 142 1.42
MGID Reseller 138 1.38
Permutive 138 1.38
Brave Reseller 138 1.38
Imonomy Reseller 137 1.37
AdBlock Acceptable Ads 136 1.36
Dailymotion Direct 136 1.36
eXelate 132 1.32
Mars Media Group Direct 131 1.31
AdGear 127 1.27
Cedato Reseller 127 1.27
Yadro BannerHost 125 1.25
Sonobi 124 1.24
Impact 122 1.22
Nativo 120 1.2
Mobile Ad Trading Direct 120 1.2
Sortable Direct 116 1.16
Admiral VRM 115 1.15
Sourcepoint 113 1.13
AerServ Direct 112 1.12
Vidazoo Direct 111 1.11
RTK Direct 111 1.11
Ad Lightning 111 1.11
C1X Reseller 107 1.07
DoubleVerify 107 1.07
Mobile Ad Trading Reseller 107 1.07
Brightcom Reseller 107 1.07
Evidon 106 1.06
DistrictM 105 1.05
LiveIntent 105 1.05
Eyeota 103 1.03
Conversant 103 1.03
Cedato Direct 103 1.03
TargetSpot Direct 102 1.02
Gamoshi Reseller 101 1.01
Vuble Reseller 101 1.01
Exponential Reseller 99 0.99
DAConsortium Direct 99 0.99
Comet Cox Media Direct 98 0.98
Underdog Media Direct 98 0.98
MaxPoint Interactive 98 0.98
AdTheorent 98 0.98
Loopme 97 0.97
cXense 97 0.97
AdAsia Reseller 97 0.97
Experian Reseller 97 0.97
Atlas 96 0.96
DAConsortium Reseller 96 0.96
DynAdmic Reseller 95 0.95
Optimatic Reseller 95 0.95
ad.plus Reseller 93 0.93
Quantum Native Solutions Direct 91 0.91
Adbutler 90 0.9
Yoc Direct 90 0.9
BounceX 90 0.9
BlockAdBlock 89 0.89
Gamma SSP Direct 89 0.89
DynAdmic Direct 87 0.87
Appier 86 0.86
WMG International 86 0.86
AdTrue Reseller 86 0.86
AndBeyond.Media Direct 85 0.85
Semasio 84 0.84
Flashtalking 84 0.84
Bidtellect 84 0.84
Podsights 84 0.84
WideOrbit Direct 84 0.84
Streamlyn Media Direct 82 0.82
vi 80 0.8
Lockerdome Reseller 80 0.8
ADFOX 79 0.79
Fyber Direct 79 0.79
Media Innovation Group 78 0.78
Movable Ink 78 0.78
PLAYGROUND XYZ 78 0.78
Truvid Direct 78 0.78
PulsePoint Reseller 77 0.77
152 Media Reseller 77 0.77
DistroScale Direct 77 0.77
Engage BDR 76 0.76
Imonomy Direct 75 0.75
Smart Adserver 74 0.74
StickyAds TV 73 0.73
Plista Direct 73 0.73
RevContent 72 0.72
StreamRail Reseller 70 0.7
OnAudience 69 0.69
OneTag 68 0.68
adstir Direct 68 0.68
Yahoo Small Business 67 0.67
Connatix 66 0.66
Inneractive Reseller 66 0.66
Omnitag 64 0.64
Adyoulike 64 0.64
Bizo 64 0.64
Kargo 63 0.63
Trackonomics 61 0.61
DynAdmic 60 0.6
Clickagy 60 0.6
AdRiver 59 0.59
Vhbx Reseller 58 0.58
Drawbridge 57 0.57
CDS Global 57 0.57
Genesis Media Direct 56 0.56
Viralize Reseller 56 0.56
Sekindo Reseller 56 0.56
Carambola Direct 56 0.56
saambaa Direct 55 0.55
Nativery 55 0.55
Vuble Direct 55 0.55
MemeVideo Direct 54 0.54
YuMe Reseller 54 0.54
RTB House 53 0.53
Intimate Merger 52 0.52
Adition 52 0.52
Primis Reseller 52 0.52
Motionspots Direct 52 0.52
Gamoshi Direct 52 0.52
my6sense Direct 51 0.51
MicroAd 51 0.51
FirstImpression Direct 51 0.51
Toutiao 50 0.5
Rakuten Affiliate 49 0.49
Videmob Reseller 48 0.48
Consumable Reseller 47 0.47
RTK Reseller 47 0.47
SSPHighway Reseller 47 0.47
ADTECH 46 0.46
Advangelists 46 0.46
Ligatus Direct 46 0.46
Vertoz Direct 46 0.46
Somoaudience Direct 46 0.46
Narrative 45 0.45
Yandex 44 0.44
AMob 44 0.44
Rock You Reseller 44 0.44
Freestar 44 0.44
Zedo Direct 44 0.44
Zedo Reseller 44 0.44
iSpot.tv 43 0.43
PulsePoint Direct 43 0.43
Rich Audience 43 0.43
Audigent 43 0.43
Streamlyn Media Reseller 43 0.43
optAd360 Direct 42 0.42
Seedtag Reseller 42 0.42
Brandmetrics 42 0.42
AvantisVideo Reseller 42 0.42
Quantcast Reseller 42 0.42
JustPremium 42 0.42
Concert 42 0.42
Between Digital 41 0.41
AdAsia Direct 41 0.41
Videology Group Direct 41 0.41
MemeVideo Reseller 41 0.41
ad6 media Reseller 40 0.4
Open AdStream 40 0.4
Dstillery 40 0.4
Federated Media Publishing 40 0.4
Perfect Audience 39 0.39
ExoClick 39 0.39
Kargo Reseller 39 0.39
PHP Ads 38 0.38
Bidfluence Reseller 38 0.38
popIn 38 0.38
Polar 38 0.38
Uberflip 38 0.38
bRealtime 37 0.37
Mediawayss Direct 37 0.37
Narrativ 37 0.37
HasOffers 36 0.36
MediaWallah 36 0.36
Q1Connect Reseller 36 0.36
Artsai 36 0.36
Connatix Reseller 36 0.36
ad6 media Direct 35 0.35
ZypMedia 35 0.35
DAC 35 0.35
Exponential 34 0.34
BidSwitch Reseller 34 0.34
Epsilon Reseller 34 0.34
Ooyala Reseller 34 0.34
MGID 33 0.33
Apple Auto Link Maker 33 0.33
Google Consumer Surveys 33 0.33
pixfuture Reseller 33 0.33
YuMe Direct 33 0.33
VigLink 32 0.32
StreamRail Direct 32 0.32
RhythmOne 32 0.32
Perfect Market 32 0.32
Arkadium 32 0.32
IntentIQ 31 0.31
Videology 31 0.31
AnyClip Direct 31 0.31
Plista Reseller 31 0.31
Oath Reseller 30 0.3
DeepIntent Direct 30 0.3
Dable 30 0.3
RockerBox 29 0.29
So-net Media 29 0.29
Coull Reseller 29 0.29
Switch Concepts Direct 29 0.29
Google Matched Content 28 0.28
Infolinks Reseller 28 0.28
SmartNews Ads 28 0.28
IndexExchange 28 0.28
Adswizz 28 0.28
GroundTruth Direct 28 0.28
The Trade Desk Reseller 28 0.28
Viafoura 28 0.28
ClickCease 27 0.27
AliExpress 27 0.27
Total Media Direct 27 0.27
Motionspots Reseller 27 0.27
Crimtan Reseller 27 0.27
Next Millenium Reseller 27 0.27
Specless 27 0.27
ReachLocal 26 0.26
Value Commerce 26 0.26
GourmetAds Direct 26 0.26
Switch Reseller 26 0.26
Consumable 26 0.26
TIM Media Direct 26 0.26
PilotX Reseller 26 0.26
Unified ID 2.0 25 0.25
AdRecover 25 0.25
Centro 24 0.24
adingo 24 0.24
Google Ad Partner Services 24 0.24
Geniee 24 0.24

177,969 Detections

of Advertising in the Top 10k Sites. Last updated 13th Aug 2022.

DoubleClick.Net DoubleClick.Net is currently the most popular technology in this category.

Top 1m
Top 1,000,000 sites by traffic
5,885,360
Top 100k
Top 100,000 sites by traffic
1,363,811
Top 10k
Top 10,000 sites by traffic
177,969
Entire Internet
144,817,231
United States
26,443,070
United Kingdom
4,459,330
Germany
2,917,850
Russia
2,065,323
India
1,409,100
Canada
1,408,116
Italy
1,331,990
Brazil
1,274,255
.co
1,078,798
Australia
1,091,882
France
1,078,033
Japan
844,223
Netherlands
793,120
Spain
728,358
Poland
638,029
.me
488,126
IO .io
335,355
MX Mexico
310,346
CH Switzerland
284,419
ID Indonesia
290,138
SE Sweden
297,961
CN China
275,022
CZ Czech Republic
298,124
VN Vietnam
246,457
BE Belgium
235,535
TR Turkey
225,624
CC Cocos Islands
196,606
AT Austria
195,895
ZA South Africa
195,754
DK Denmark
213,076
TV .tv
182,992
KR South Korea
187,957
RO Romania
187,743
HU Hungary
181,627
UA Ukraine
176,267
AR Argentina
176,866
IL Israel
155,409
GR Greece
138,997
NZ New Zealand
129,659
TW Taiwan
122,672
NO Norway
115,021
PT Portugal
114,000
FI Finland
102,498
CL Chile
100,665
SK Slovakia
93,789
NG Nigeria
76,395
SG Singapore
79,779
MY Malaysia
77,645
HK Hong Kong
78,359
IE Ireland
75,201
TH Thailand
71,040
PH Philippines
61,992
LT Lithuania
62,713
BG Bulgaria
59,366
PW Palau
47,963
PK Pakistan
44,061
PE Peru
41,417
RS Serbia
37,582
HR Croatia
32,583
AE UAE
33,434
LV Latvia
29,782
CM Cameroon
26,659
SI Slovenia
28,974
BD Bangladesh
24,151
BY Belarus
26,699
IR Iran
25,426
TO Tonga
22,280
EE Estonia
24,816
WS Samoa
19,902
KZ Kazakhstan
23,886
NU Niue
21,254
KE Kenya
19,198
MA Morocco
19,500
LU Luxembourg
19,120
UY Uruguay
16,381
SA Saudi Arabia
16,214
AI Anguilla
14,645
GG Guernsey
14,669
NP Nepal
12,471
EC Ecuador
14,199
SH Saint Helena
12,517
LK Sri Lanka
12,413
EG Egypt
10,975
IM Isle of Man
9,165
AZ Azerbaijan
10,834
IS Iceland
9,959
DO Dominican Republic
9,803
CR Costa Rica
9,497
AL Albania
9,942
FM Micronesia
8,587
AM Armenia
8,426
VE Venezuela
7,992
MK Macedonia
8,869
LI Liechtenstein
6,866
GE Georgia
7,938
MT Malta
7,808
TN Tunisia
6,376
MD Moldova
6,924
VC Saint Vincent and the Grenadines
6,224
BZ Belize
6,151
GT Guatemala
6,482
BA Bosnia and Herzegovina
6,539
BS Bahamas
6,478
ML Mali
6,504
RE Reunion
6,364
UZ Uzbekistan
5,983
CY Cyprus
6,003
PR Puerto Rico
5,803
PA Panama
5,643
PY Paraguay
5,461
ZW Zimbabwe
4,185
QA Qatar
4,257
BO Bolivia
3,995
GH Ghana
3,778
SO Somalia
3,109
LB Lebanon
3,470
DZ Algeria
2,960
TZ Tanzania
2,705
HN Honduras
2,980
CX Christmas Island
2,871
JO Jordan
2,682
UG Uganda
2,391
MN Mongolia
2,289
SV El Salvador
2,415
AG Antigua and Barbuda
2,012
KW Kuwait
2,385
ST Sao Tome and Principe
2,106
CI Cote d'Ivoire
2,030
SN Senegal
2,008
KG Kyrgyzstan
1,807
MS Montserrat
1,575
SC Seychelles
1,592
MU Mauritius
1,745
GS South Georgia and the South Sandwich Islands
1,898
NI Nicaragua
1,769
NA Namibia
1,670
AF Afghanistan
1,625
PS Palestine
1,554
VG British Virgin Islands
1,379
MQ Martinique
1,466
JM Jamaica
1,258
BH Bahrain
1,271
AO Angola
1,118
GP Guadeloupe
1,170
KH Cambodia
1,132
RW Rwanda
927
YT Mayotte
993
OM Oman
1,033
VI United States Virgin Islands
1,083
MZ Mozambique
922
TT Trinidad and Tobago
1,040
CD Congo
929
LC Saint Lucia
893
PM Saint Pierre and Miquelon
791
KY Cayman Islands
944
MC Monaco
904
NC New Caledonia
772
ET Ethiopia
766
TG Togo
839
SX Sint Maarten
773
AS American Samoa
839
FO Faroe Islands
856
TJ Tajikistan
755
MG Madagascar
739
BM Bermuda
777
MM Myanmar
706
GL Greenland
684
BW Botswana
619
HT Haiti
582
TC Turks and Caicos Islands
672
GD Grenada
486
JE Jersey
596
BB Barbados
548
GI Gibraltar
571
IQ Iraq
466
GY Guyana
513
SR Suriname
497
ZM Zambia
475
BJ Benin
478
MV Maldives
476
WF Wallis and Futuna
475
AD Andorra
440
BI Burundi
419
DJ Djibouti
420
SD Sudan
340
GF French Guiana
358
VU Vanuatu
335
BF Burkina Faso
330
YE Yemen
292
AX Åland Islands
340
NE Niger
232
DM Dominica
252
GU Guam
284
FJ Fiji
220
TM Turkmenistan
206
MW Malawi
181
CW Curacao
205
HM Heard Island and McDonald Islands
216
TL East Timor
182
GN Guinea
194
SM San Marino
185
PG Papua New Guinea
172
CU Cuba
167
PF French Polynesia
163
AW Aruba
156
MR Mauritania
110
BN Brunei
138
GM Gambia
97
SB Solomon Islands
115
LS Lesotho
106
SL Sierra Leone
96
SY Syria
75
NF Norfolk Island
87
FK Falkland Islands
78
KN Saint Kitts and Nevis
63
CK Cook Islands
62
BT Bhutan
43
MO Macao
62
SZ Swaziland
41
KI Kiribati
29
UM United States Minor Outlying Islands
37
LR Liberia
24
TD Chad
20
MP Northern Mariana Islands
20
LA Lao People's Democratic Republic
18
GW Guinea-Bissau
13
SJ Svalbard and Jan Mayen
13
GA Gabon
9
LY Libya
6
Advertising Categories