Advertising Usage Distribution in the Top 10k Sites

Top In Advertising Usage Distribution in the Top 10k Sites

Technology	Websites	%
DoubleClick.Net	5,799	57.99
Ads.txt	2,378	23.78
Google Direct	2,246	22.46
Sellers Json	2,151	21.51
Google Remarketing	2,034	20.34
RubiconProject Reseller	1,908	19.08
AppNexus Reseller	1,904	19.04
PubMatic Reseller	1,897	18.97
OpenX Reseller	1,862	18.62
Google Reseller	1,854	18.54
RubiconProject Direct	1,813	18.13
IndexExchange Reseller	1,812	18.12
SmartAdServer Reseller	1,799	17.99
ContextWeb Reseller	1,777	17.77
PubMatic Direct	1,738	17.38
Facebook Custom Audiences	1,733	17.33
Improve Digital Reseller	1,729	17.29
FreeWheel Reseller	1,700	17
IndexExchange Direct	1,697	16.97
Smaato Reseller	1,663	16.63
Lijit Reseller	1,648	16.48
AppNexus Direct	1,645	16.45
Amazon Direct	1,639	16.39
OpenX Direct	1,638	16.38
Amazon APS Direct	1,637	16.37
OneTag Reseller	1,636	16.36
RhythmOne Reseller	1,634	16.34
ShareThrough Reseller	1,632	16.32
Yahoo Reseller	1,599	15.99
LoopMe Reseller	1,595	15.95
Adform Reseller	1,591	15.91
Triple Lift Reseller	1,566	15.66
Sovrn Reseller	1,565	15.65
Sonobi Reseller	1,560	15.6
The MediaGrid Direct	1,543	15.43
ORC International Reseller	1,519	15.19
Media.net Reseller	1,519	15.19
AdMan Reseller	1,517	15.17
AdYouLike Reseller	1,506	15.06
AOL Reseller	1,502	15.02
The MediaGrid Reseller	1,495	14.95
Converstand Media Reseller	1,488	14.88
Triple Lift Direct	1,484	14.84
Lijit Direct	1,477	14.77
33 Across Reseller	1,467	14.67
Yieldmo Reseller	1,458	14.58
OneTag Direct	1,451	14.51
SpotXChange Reseller	1,449	14.49
SmartAdServer Direct	1,447	14.47
GumGum Reseller	1,430	14.3
Tremor Video Reseller	1,419	14.19
Beachfront Reseller	1,416	14.16
Criteo Direct	1,415	14.15
Google Adsense	1,410	14.1
Media.net Direct	1,356	13.56
DistrictM Reseller	1,343	13.43
ShareThrough Direct	1,330	13.3
Criteo Reseller	1,313	13.13
Teads Direct	1,286	12.86
Sovrn Direct	1,257	12.57
Amazon Reseller	1,236	12.36
Amazon APS Reseller	1,221	12.21
Telaria Reseller	1,193	11.93
Rich Audience Reseller	1,159	11.59
E-Planning Reseller	1,142	11.42
LKQD Reseller	1,107	11.07
Yahoo Direct	1,098	10.98
vidoomy Reseller	1,093	10.93
RhythmOne Direct	1,089	10.89
GumGum Direct	1,075	10.75
Between Digital Reseller	1,070	10.7
Converstand Media Direct	1,066	10.66
Smaato Direct	1,059	10.59
Improve Digital Direct	1,058	10.58
Google Publisher Tag	1,051	10.51
Synacor Reseller	1,049	10.49
App-Ads.txt	1,045	10.45
33 Across Direct	1,034	10.34
Undertone Reseller	1,034	10.34
Outbrain Reseller	1,027	10.27
Admixer Reseller	1,022	10.22
SmartyAds Reseller	1,016	10.16
Sonobi Direct	1,015	10.15
Adform Direct	995	9.95
AdYouLike Direct	952	9.52
AOL Direct	950	9.5
ContextWeb Direct	947	9.47
Rich Audience Direct	945	9.45
Aniview Reseller	943	9.43
Google Floodlight Counter	933	9.33
Mobfox Reseller	928	9.28
Connectad Reseller	925	9.25
ORC International Direct	914	9.14
Yieldmo Direct	914	9.14
FreeWheel Direct	899	8.99
Outbrain Direct	895	8.95
Consent Management Platform API v 2.0	891	8.91
LinkedIn Ads	863	8.63
Xapads Reseller	862	8.62
fluct Reseller	850	8.5
Brave Reseller	845	8.45
Teads Reseller	818	8.18
AdMan Direct	818	8.18
Nativo Reseller	816	8.16
Between Digital Direct	811	8.11
Vidazoo Reseller	802	8.02
DistrictM Direct	793	7.93
Seedtag Direct	784	7.84
Criteo	783	7.83
ucfunnel Reseller	774	7.74
SpotXChange Direct	755	7.55
Amazon Ad System	745	7.45
Taboola Direct	741	7.41
Kargo Reseller	737	7.37
Smartclip Reseller	734	7.34
E-Planning Direct	720	7.2
Connectad Direct	692	6.92
Yieldlab Reseller	684	6.84
AppNexus	679	6.79
The Trade Desk	670	6.7
Nativo Direct	661	6.61
fluct Direct	629	6.29
RTB House Reseller	627	6.27
GroundTruth Reseller	626	6.26
Next Millenium Reseller	612	6.12
Undertone Direct	611	6.11
vidoomy Direct	611	6.11
MGID Direct	603	6.03
RTB House Direct	603	6.03
Quantum Native Solutions Reseller	594	5.94
Adtelligent Direct	591	5.91
Comet Cox Media Reseller	584	5.84
Next Millenium Direct	584	5.84
comScore Activation	579	5.79
AmazonBot Disallow	573	5.73
SpringServe Reseller	568	5.68
Mars Media Group Reseller	566	5.66
Triton Digital Reseller	565	5.65
MGID Reseller	550	5.5
Openads/OpenX	546	5.46
Twitter Ads	544	5.44
Kargo Direct	540	5.4
FLoC	533	5.33
Consumable Reseller	530	5.3
TargetSpot Reseller	529	5.29
LoopMe Direct	527	5.27
Amazon Associates	526	5.26
Adtelligent Reseller	525	5.25
Pubmatic	523	5.23
Rubicon Project	520	5.2
SunMedia Direct	520	5.2
Vidazoo Direct	508	5.08
Amazon Transparent Ad Marketplace	507	5.07
Insticator Direct	502	5.02
Smartstream Reseller	487	4.87
Revcontent Reseller	486	4.86
Infolinks Direct	484	4.84
Brightcom Direct	478	4.78
Adobe Audience Manager	477	4.77
Revcontent Direct	475	4.75
Connatix Direct	475	4.75
Admixer Direct	465	4.65
Chocolate Reseller	464	4.64
Stroeer Direct	461	4.61
Bidtellect Reseller	458	4.58
ID5	454	4.54
Stroeer Reseller	453	4.53
Taboola	451	4.51
Xapads Direct	444	4.44
Gamoshi Reseller	440	4.4
Tremor Video Direct	436	4.36
Fyber Reseller	435	4.35
ucfunnel Direct	435	4.35
Synacor Direct	434	4.34
Chocolate Direct	434	4.34
Smartclip Direct	429	4.29
LKQD Direct	426	4.26
Beachfront Direct	420	4.2
SpringServe Direct	419	4.19
Mobfox Direct	418	4.18
SmartyAds Direct	413	4.13
Brightcom Reseller	407	4.07
Telaria Direct	406	4.06
Index Exchange	404	4.04
Viralize Direct	392	3.92
Aniview Direct	391	3.91
Insticator Reseller	390	3.9
Reddit Ads	388	3.88
Yieldlab Direct	379	3.79
Facebook Reseller	369	3.69
DemDex	361	3.61
Taboola Reseller	349	3.49
my6sense Reseller	341	3.41
ad.plus Direct	337	3.37
Google Floodlight Sales	334	3.34
Consumable Direct	334	3.34
Viralize Reseller	332	3.32
Outbrain	331	3.31
Google Inteactive Media Ads	324	3.24
Tappx Direct	318	3.18
Triton Digital Direct	317	3.17
DynAdmic Reseller	310	3.1
Yoc Direct	309	3.09
Dailymotion Direct	292	2.92
Truvid Direct	284	2.84
Genesis Media Reseller	281	2.81
Playground XYZ Publisher	281	2.81
Next Millennium Publisher	280	2.8
adstir Reseller	276	2.76
AdTrue Direct	269	2.69
Tappx Reseller	269	2.69
WideOrbit Reseller	268	2.68
Facebook Direct	266	2.66
Gamma SSP Reseller	265	2.65
Teads	256	2.56
Unified ID 2.0	255	2.55
AerServ Reseller	254	2.54
BrightRoll Reseller	254	2.54
SunMedia Reseller	253	2.53
Lockerdome Direct	252	2.52
Integral Ad Science	252	2.52
LiveIntent Direct	250	2.5
pixfuture Direct	248	2.48
Mars Media Group Direct	247	2.47
Equativ Publisher	243	2.43
Prebid	240	2.4
Blockthrough	240	2.4
Yoc Reseller	234	2.34
ExactTarget	230	2.3
TripleLift	226	2.26
Underdog Media Direct	225	2.25
TrustX Direct	218	2.18
Sekindo Direct	216	2.16
Primis Direct	216	2.16
IponWeb BidSwitch	214	2.14
DAConsortium Reseller	214	2.14
DAConsortium Direct	214	2.14
Header Tag by Index Exchange	214	2.14
JW Player Tracking	206	2.06
Seedtag Reseller	203	2.03
AdRoll	198	1.98
Tapad	192	1.92
Somoaudience Reseller	192	1.92
AvantisVideo Direct	186	1.86
Conversant	186	1.86
Exponential Direct	185	1.85
YieldBot Reseller	182	1.82
AndBeyond.Media Direct	182	1.82
Adapex Publisher	174	1.74
AWIN	167	1.67
Inventory Partner Domain	165	1.65
Turn	164	1.64
Imonomy Reseller	163	1.63
Native Ads Reseller	163	1.63
Sharethrough	162	1.62
Gamoshi Direct	162	1.62
Commission Junction	161	1.61
Permutive	161	1.61
AerServ Direct	160	1.6
Snap Pixel	159	1.59
Affiliate Window	159	1.59
Brave Direct	159	1.59
152 Media Direct	158	1.58
TargetSpot Direct	158	1.58
Imonomy Direct	158	1.58
Limpid Publisher	156	1.56
Connatix Reseller	154	1.54
Vidoomy Publisher	154	1.54
StackAdapt	149	1.49
SkimLinks	147	1.47
Videology Group Reseller	146	1.46
Fyber Direct	144	1.44
Sonobi	143	1.43
Adform	141	1.41
Burst Media	140	1.4
152 Media Reseller	139	1.39
Netpub Media Publisher	137	1.37
Yadro BannerHost	136	1.36
diDNA Publisher	136	1.36
Sourcepoint	136	1.36
Improve Digital	132	1.32
cXense	130	1.3
Advibe Media Publisher	128	1.28
ContextWeb	126	1.26
AndBeyond.Media Publisher	126	1.26
Audigent	122	1.22
saambaa Direct	120	1.2
FoxPush Publisher	120	1.2
LiveIntent	119	1.19
Smart Adserver	118	1.18
AdBlock Acceptable Ads	116	1.16
Link Share	116	1.16
Aggregate Knowledge	116	1.16
Admiral VRM	114	1.14
StickyAds TV	112	1.12
ADFOX	111	1.11
Optimatic Reseller	110	1.1
Mobile Ad Trading Direct	110	1.1
Beeswax	107	1.07
Gamma SSP Direct	106	1.06
Sortable Direct	103	1.03
PlayStream Publisher	103	1.03
Impact	102	1.02
Smile Wanted Publisher	101	1.01
Rich Audience	98	0.98
Adiiix Publisher	98	0.98
Yieldmo	96	0.96
AdAsia Reseller	96	0.96
Vuble Reseller	96	0.96
Nativo	95	0.95
GumGum	95	0.95
Cedato Reseller	93	0.93
Quantum Native Solutions Direct	90	0.9
PulsePoint Reseller	90	0.9
Bauer	90	0.9
AdTrue Reseller	89	0.89
Adobe Audience Manager Sync	89	0.89
Rocket Fuel	89	0.89
DeepIntent Direct	87	0.87
Connatix	87	0.87
DoubleVerify	86	0.86
Intimate Merger	85	0.85
WideOrbit Direct	85	0.85
Adpone Publisher	85	0.85
GourmetAds Direct	84	0.84
BlockAdBlock	84	0.84
adstir Direct	83	0.83
Onomagic Publisher	83	0.83
Lockerdome Reseller	82	0.82
C1X Reseller	81	0.81
Adbutler	80	0.8
GetMedia MX Publisher	80	0.8
AppMonet Publisher	79	0.79
AMXRTB Publisher	79	0.79
AdaptMX Publisher	79	0.79
Neustar AdAdvisor	78	0.78
optAd360 Direct	78	0.78
WMG International	76	0.76
Adyoulike	75	0.75
AvantisVideo Publisher	75	0.75
Evidon	74	0.74
Brandmetrics	74	0.74
Triple13 Publisher	73	0.73
Freestar Publisher	73	0.73
DoubleClick Bid Manager	72	0.72
GeoEdge	72	0.72
RTK Direct	72	0.72
152 Media Publisher	72	0.72
BeOp Publisher	72	0.72
PHP Ads	71	0.71
Genesis Media Direct	71	0.71
Flashtalking	70	0.7
ad.plus Reseller	70	0.7
Mediawayss Direct	70	0.7
AdRiver	70	0.7
Audienciad Publisher	70	0.7
Experian Reseller	69	0.69
BounceX	68	0.68
MemeVideo Direct	68	0.68
BidsXchange Publisher	68	0.68
Streamlyn Media Publisher	68	0.68
optAd360 Publisher	67	0.67
NextOVP Publisher	67	0.67
Omnitag	66	0.66
SiteScout	66	0.66
ADman Media	66	0.66
Automatad Publisher	66	0.66
Media.net	65	0.65
IndexExchange	65	0.65
Quantcast Reseller	65	0.65
SSPHighway Reseller	65	0.65
Exponential Reseller	65	0.65
AppLabs Publisher	65	0.65
Wunderkind	64	0.64
Streamlyn Media Direct	64	0.64
Atlas	63	0.63
Motionspots Reseller	63	0.63
Streamlyn Media Reseller	62	0.62
Atlas5 Tech Publisher	62	0.62
VDO.AI Publisher	61	0.61
Eyeota	60	0.6
vi	60	0.6
PurpleAds Publisher	60	0.6
Vuble Direct	59	0.59
BidSwitch Reseller	58	0.58
MNTN	57	0.57
Ooyala Reseller	57	0.57
Advertising.com	57	0.57
Project Agora Publisher	57	0.57
Primis Publisher	57	0.57
ThinkCultural Publisher	57	0.57
JamboJar Publisher	56	0.56
AuxoAds Publisher	55	0.55
Sekindo Reseller	55	0.55
ExoClick	54	0.54
Roku	54	0.54
StreamRail Reseller	54	0.54
MGID	53	0.53
Movable Ink	53	0.53
saambaa Reseller	53	0.53
Ad Lightning	52	0.52
VidCrunch Publisher	52	0.52
AcuityAds	51	0.51
BidFuse Publisher	51	0.51
Podsights	51	0.51
Vertoz Direct	50	0.5
Primis Reseller	50	0.5
HeaderBiddr Publisher	50	0.5
Yandex	49	0.49
Rakuten Affiliate	49	0.49
RevContent	49	0.49
Switch Reseller	49	0.49
MicroAd	49	0.49
DynAdmic Direct	49	0.49
Switch Concepts Direct	49	0.49
Impactify Publisher	49	0.49
Trackonomics	49	0.49
Whildey Publisher	48	0.48
Ezoic Publisher	47	0.47
adingo	47	0.47
BlueKai	47	0.47
Freestar	47	0.47
Cedato Direct	47	0.47
PMB Monetize Publisher	47	0.47
Simpli.fi	46	0.46
FatChilli Publisher	46	0.46
FatChilli Media Publisher	46	0.46
Mediavine	45	0.45
Zedo Direct	45	0.45
Minute Media	45	0.45
Between Digital	45	0.45
Toutiao	44	0.44
RTB House	44	0.44
PulsePoint Direct	44	0.44
Ad.Plus Publisher	44	0.44
Hashtag Labs	44	0.44
OPA Marketplace Publisher	44	0.44
PubWise Publisher	43	0.43
Wortise Publisher	43	0.43
Qortex Publisher	43	0.43
HasOffers	42	0.42
Interdog Media Publisher	42	0.42
Cedato Publisher	42	0.42
Copper6 Publisher	42	0.42
Motionspots Direct	41	0.41
AnyManager Publisher	41	0.41
CDS Global	41	0.41
Colombia Online	40	0.4
Adswizz	40	0.4
DeepIntent Reseller	40	0.4
Internet Billboard Direct	40	0.4
Publiffy Publisher	40	0.4
Performance Horizon	39	0.39
AdAsia Direct	39	0.39
MONEYTAG Publisher	39	0.39
AdRecover	38	0.38
Adition	37	0.37
Undertone	37	0.37
Mobile Ad Trading Reseller	37	0.37
Pangle Publisher	37	0.37
Adbumps Publisher	37	0.37
Mow Player Publisher	37	0.37
Ignite Mediatech Publisher	37	0.37
FirstImpression Direct	37	0.37
Total Media Direct	36	0.36
AdKernel	36	0.36
Caraytech e-planning	36	0.36
Somoaudience Direct	36	0.36
Zest Stack Publisher	36	0.36
YieldMarTech Publisher	36	0.36
Notsy Publisher	36	0.36
Membrana Media Publisher	36	0.36
VRTCAL Publisher	36	0.36
ConnectAd Publisher	36	0.36
Comet Cox Media Direct	35	0.35
ad6 media Reseller	35	0.35

233,825 Detections

of Advertising in the Top 10k Sites. Last updated 13th May 2025.

DoubleClick.Net is currently the most popular technology in this category.