Advertising Usage Distribution in the Top 10k Sites

Top In Advertising Usage Distribution in the Top 10k Sites

Technology	Websites	%
DoubleClick.Net	4,838	48.38
Ads.txt	2,419	24.19
Facebook Custom Audiences	2,368	23.68
Google Direct	2,341	23.41
Google Remarketing	2,249	22.49
RubiconProject Reseller	1,940	19.4
AppNexus Reseller	1,932	19.32
PubMatic Reseller	1,929	19.29
OpenX Reseller	1,894	18.94
Google Reseller	1,884	18.84
Google Adsense	1,853	18.53
IndexExchange Reseller	1,844	18.44
SmartAdServer Reseller	1,829	18.29
ContextWeb Reseller	1,804	18.04
RubiconProject Direct	1,784	17.84
PubMatic Direct	1,743	17.43
Improve Digital Reseller	1,723	17.23
IndexExchange Direct	1,717	17.17
RhythmOne Reseller	1,704	17.04
FreeWheel Reseller	1,687	16.87
AppNexus Direct	1,682	16.82
Yahoo Reseller	1,679	16.79
Smaato Reseller	1,667	16.67
OpenX Direct	1,649	16.49
Amazon Direct	1,627	16.27
Lijit Reseller	1,615	16.15
AOL Reseller	1,614	16.14
Sonobi Reseller	1,602	16.02
Sovrn Reseller	1,595	15.95
ShareThrough Reseller	1,594	15.94
SpotXChange Reseller	1,587	15.87
LoopMe Reseller	1,565	15.65
ORC International Reseller	1,539	15.39
OneTag Reseller	1,528	15.28
Triple Lift Reseller	1,518	15.18
Triple Lift Direct	1,512	15.12
Adform Reseller	1,510	15.1
Amazon APS Direct	1,492	14.92
Tremor Video Reseller	1,490	14.9
GumGum Reseller	1,469	14.69
The MediaGrid Direct	1,457	14.57
AdMan Reseller	1,455	14.55
Media.net Reseller	1,454	14.54
Converstand Media Reseller	1,447	14.47
Criteo Direct	1,446	14.46
The MediaGrid Reseller	1,427	14.27
33 Across Reseller	1,424	14.24
Lijit Direct	1,424	14.24
DistrictM Reseller	1,418	14.18
Beachfront Reseller	1,404	14.04
AdYouLike Reseller	1,403	14.03
Yieldmo Reseller	1,387	13.87
OneTag Direct	1,370	13.7
SmartAdServer Direct	1,340	13.4
Sovrn Direct	1,327	13.27
Criteo Reseller	1,302	13.02
Media.net Direct	1,290	12.9
ShareThrough Direct	1,259	12.59
Teads Direct	1,259	12.59
LKQD Reseller	1,230	12.3
RhythmOne Direct	1,202	12.02
Yahoo Direct	1,202	12.02
Telaria Reseller	1,174	11.74
AppNexus	1,158	11.58
App-Ads.txt	1,131	11.31
Synacor Reseller	1,127	11.27
Amazon Reseller	1,122	11.22
Google Publisher Tag	1,101	11.01
Converstand Media Direct	1,101	11.01
Criteo	1,085	10.85
AOL Direct	1,073	10.73
Improve Digital Direct	1,061	10.61
vidoomy Reseller	1,038	10.38
Between Digital Reseller	1,033	10.33
Sonobi Direct	1,030	10.3
Amazon APS Reseller	1,026	10.26
E-Planning Reseller	1,025	10.25
GumGum Direct	1,013	10.13
Adform Direct	1,003	10.03
ContextWeb Direct	981	9.81
Admixer Reseller	981	9.81
ORC International Direct	968	9.68
Smaato Direct	966	9.66
SmartyAds Reseller	960	9.6
33 Across Direct	956	9.56
Outbrain Reseller	956	9.56
Rubicon Project	955	9.55
Outbrain Direct	955	9.55
Rich Audience Reseller	948	9.48
LinkedIn Ads	939	9.39
Twitter Ads	932	9.32
FreeWheel Direct	932	9.32
Consent Management Platform API v 2.0	931	9.31
The Trade Desk	919	9.19
Aniview Reseller	905	9.05
Rich Audience Direct	903	9.03
Mobfox Reseller	894	8.94
Undertone Reseller	889	8.89
DistrictM Direct	883	8.83
Yieldmo Direct	882	8.82
AdYouLike Direct	867	8.67
SpotXChange Direct	864	8.64
Google Floodlight Counter	860	8.6
Amazon Ad System	833	8.33
Teads Reseller	829	8.29
ucfunnel Reseller	817	8.17
Amazon Associates	777	7.77
FLoC	776	7.76
Smartclip Reseller	773	7.73
Between Digital Direct	771	7.71
Taboola Direct	766	7.66
Vidazoo Reseller	762	7.62
fluct Reseller	759	7.59
AdMan Direct	757	7.57
Pubmatic	743	7.43
comScore Activation	708	7.08
GroundTruth Reseller	704	7.04
Openads/OpenX	701	7.01
Connectad Direct	699	6.99
E-Planning Direct	692	6.92
Connectad Reseller	666	6.66
Index Exchange	657	6.57
Amazon Transparent Ad Marketplace	628	6.28
Yieldlab Reseller	627	6.27
fluct Direct	621	6.21
ID5	615	6.15
Brave Reseller	613	6.13
Comet Cox Media Reseller	607	6.07
vidoomy Direct	603	6.03
Quantum Native Solutions Reseller	596	5.96
Nativo Direct	582	5.82
Seedtag Direct	571	5.71
Adtelligent Direct	566	5.66
DemDex	565	5.65
SpringServe Reseller	561	5.61
Mars Media Group Reseller	558	5.58
TargetSpot Reseller	558	5.58
Undertone Direct	557	5.57
Xapads Reseller	546	5.46
Triton Digital Reseller	542	5.42
LoopMe Direct	533	5.33
Brightcom Direct	524	5.24
Taboola	512	5.12
Nativo Reseller	511	5.11
RTB House Direct	499	4.99
Adtelligent Reseller	499	4.99
MGID Direct	493	4.93
Bidtellect Reseller	491	4.91
Stroeer Direct	481	4.81
Synacor Direct	478	4.78
Adobe Audience Manager	477	4.77
Next Millenium Direct	476	4.76
Fyber Reseller	474	4.74
Revcontent Reseller	472	4.72
LKQD Direct	467	4.67
SunMedia Direct	464	4.64
Consumable Reseller	460	4.6
Tremor Video Direct	460	4.6
Smartstream Reseller	459	4.59
Mobfox Direct	457	4.57
Chocolate Reseller	454	4.54
Facebook Reseller	454	4.54
Beachfront Direct	452	4.52
ucfunnel Direct	450	4.5
Next Millenium Reseller	444	4.44
Smartclip Direct	443	4.43
Revcontent Direct	438	4.38
Reddit Ads	434	4.34
SpringServe Direct	434	4.34
Unified ID 2.0	434	4.34
Stroeer Reseller	433	4.33
TripleLift	433	4.33
Admixer Direct	424	4.24
Toutiao	421	4.21
Infolinks Direct	419	4.19
Telaria Direct	415	4.15
Connatix Direct	408	4.08
Yieldlab Direct	393	3.93
Header Tag by Index Exchange	391	3.91
MGID Reseller	389	3.89
RTB House Reseller	389	3.89
Brightcom Reseller	385	3.85
Chocolate Direct	383	3.83
SmartyAds Direct	380	3.8
Kargo Direct	378	3.78
Viralize Direct	375	3.75
Outbrain	373	3.73
Google Inteactive Media Ads	369	3.69
Gamoshi Reseller	365	3.65
Aniview Direct	363	3.63
Triton Digital Direct	354	3.54
Integral Ad Science	344	3.44
Facebook Direct	343	3.43
ad.plus Direct	336	3.36
Teads	334	3.34
Xapads Direct	319	3.19
Dailymotion Direct	318	3.18
Genesis Media Reseller	316	3.16
my6sense Reseller	313	3.13
Kargo Reseller	313	3.13
AdTrue Direct	313	3.13
Consumable Direct	309	3.09
Vidazoo Direct	305	3.05
Yoc Direct	305	3.05
Google Floodlight Sales	304	3.04
Viralize Reseller	303	3.03
Tapad	302	3.02
Sharethrough	298	2.98
BrightRoll Reseller	294	2.94
Roku	293	2.93
Prebid	292	2.92
Taboola Reseller	289	2.89
AerServ Reseller	287	2.87
Gamma SSP Reseller	282	2.82
WideOrbit Reseller	280	2.8
Tappx Direct	273	2.73
SunMedia Reseller	272	2.72
Mars Media Group Direct	272	2.72
Conversant	270	2.7
IponWeb BidSwitch	269	2.69
Yieldmo	259	2.59
Lockerdome Direct	257	2.57
Snap Pixel	255	2.55
pixfuture Direct	247	2.47
Truvid Direct	247	2.47
Sekindo Direct	246	2.46
adstir Reseller	244	2.44
ContextWeb	244	2.44
GumGum	243	2.43
LiveIntent Direct	243	2.43
Primis Direct	242	2.42
DynAdmic Reseller	241	2.41
Tappx Reseller	231	2.31
LiveIntent	226	2.26
AdRoll	225	2.25
JW Player Tracking	225	2.25
ExactTarget	223	2.23
Somoaudience Reseller	222	2.22
Insticator Direct	203	2.03
Exponential Direct	202	2.02
YieldBot Reseller	199	1.99
ADman Media	198	1.98
Clickagy	195	1.95
Native Ads Reseller	194	1.94
Videology Group Reseller	193	1.93
AvantisVideo Direct	193	1.93
Adform	185	1.85
Underdog Media Direct	181	1.81
DoubleVerify	177	1.77
BlueKai	170	1.7
TargetSpot Direct	169	1.69
Sonobi	168	1.68
152 Media Direct	166	1.66
Imonomy Reseller	163	1.63
AerServ Direct	159	1.59
DAConsortium Reseller	157	1.57
Permutive	155	1.55
AWIN	154	1.54
StackAdapt	151	1.51
SkimLinks	150	1.5
Audigent	150	1.5
Smart Adserver	147	1.47
DAConsortium Direct	147	1.47
cXense	146	1.46
Yadro BannerHost	142	1.42
Yoc Reseller	142	1.42
Impact	139	1.39
Improve Digital	139	1.39
Burst Media	139	1.39
Advertising.com	138	1.38
Mobile Ad Trading Direct	136	1.36
Gamoshi Direct	136	1.36
PulsePoint Reseller	134	1.34
Optimatic Reseller	134	1.34
AdAsia Reseller	133	1.33
TrustX Direct	131	1.31
Beeswax	130	1.3
Gamma SSP Direct	130	1.3
StickyAds TV	128	1.28
Fyber Direct	128	1.28
Affiliate Window	126	1.26
Commission Junction	123	1.23
Imonomy Direct	123	1.23
WideOrbit Direct	123	1.23
Quantum Native Solutions Direct	122	1.22
Undertone	121	1.21
Wunderkind	121	1.21
DoubleClick Bid Manager	120	1.2
Vuble Reseller	120	1.2
AndBeyond.Media Direct	120	1.2
ADFOX	117	1.17
BounceX	117	1.17
Seedtag Reseller	115	1.15
BlockAdBlock	113	1.13
Adyoulike	112	1.12
Omnitag	111	1.11
Cedato Reseller	111	1.11
Adobe Audience Manager Sync	109	1.09
Aggregate Knowledge	109	1.09
ADTECH	109	1.09
AdTrue Reseller	108	1.08
Link Share	107	1.07
RTB House	106	1.06
Sortable Direct	105	1.05
Lockerdome Reseller	104	1.04
Loopme	103	1.03
adstir Direct	101	1.01
Kargo	101	1.01
optAd360 Direct	100	1
WMG International	100	1
C1X Reseller	99	0.99
Bauer	99	0.99
Rich Audience	99	0.99
IntentIQ	98	0.98
iSpot.tv	98	0.98
Sourcepoint	97	0.97
Evidon	96	0.96
Turn	96	0.96
Experian Reseller	96	0.96
MemeVideo Direct	95	0.95
ad.plus Reseller	95	0.95
SiteScout	94	0.94
Intimate Merger	93	0.93
Brandmetrics	91	0.91
Mediawayss Direct	91	0.91
Podsights	91	0.91
DynAdmic Direct	86	0.86
RTK Direct	85	0.85
Flashtalking	83	0.83
Streamlyn Media Direct	83	0.83
Brave Direct	83	0.83
AdBlock Acceptable Ads	81	0.81
Vuble Direct	81	0.81
Nativo	80	0.8
vi	77	0.77
Admiral VRM	77	0.77
AdKernel	77	0.77
Connatix	76	0.76
Movable Ink	75	0.75
saambaa Direct	75	0.75
Exponential Reseller	75	0.75
Genesis Media Direct	73	0.73
Streamlyn Media Reseller	73	0.73
Caraytech e-planning	72	0.72
Rocket Fuel	71	0.71
Adbutler	70	0.7
Ooyala Reseller	70	0.7
StreamRail Reseller	70	0.7
Ad Lightning	70	0.7
Yandex	69	0.69
MicroAd	69	0.69
Jivox	69	0.69
Adpone	67	0.67
Motionspots Reseller	67	0.67
AdRiver	66	0.66
GeoEdge	66	0.66
ExoClick	65	0.65
Internet Billboard Direct	64	0.64
Neustar AdAdvisor	63	0.63
BidSwitch Reseller	63	0.63
Trackonomics	63	0.63
OneTag	62	0.62
Atlas	62	0.62
Sekindo Reseller	62	0.62
Simpli.fi	60	0.6
Rakuten Affiliate	60	0.6
Quantcast Reseller	59	0.59
Vertoz Direct	59	0.59
adingo	58	0.58
MNTN	58	0.58
EMX	58	0.58
SSPHighway Reseller	58	0.58
Nativery	57	0.57
PulsePoint Direct	56	0.56
saambaa Reseller	56	0.56
Media.net	54	0.54
Connatix Reseller	54	0.54
AdAsia Direct	54	0.54
Cedato Direct	54	0.54
Primis Reseller	54	0.54
152 Media Reseller	53	0.53
Switch Reseller	52	0.52
Switch Concepts Direct	52	0.52
AcuityAds	51	0.51
AdGear	51	0.51
Zedo Direct	50	0.5
Admixer	49	0.49
RockerBox	48	0.48
So-net Media	48	0.48
DeepIntent Reseller	48	0.48
Freestar	48	0.48
Retargetly	48	0.48
Motionspots Direct	48	0.48
GourmetAds Direct	47	0.47
ad6 media Reseller	47	0.47
Adswizz	47	0.47
Mobile Ad Trading Reseller	47	0.47
Ligatus Direct	47	0.47
Somoaudience Direct	47	0.47
SmartNews Ads	46	0.46
PHP Ads	46	0.46
DeepIntent Direct	46	0.46
FirstImpression Direct	46	0.46
MemeVideo Reseller	45	0.45
YuMe Reseller	45	0.45
Infolinks	44	0.44
Dable	44	0.44
Zedo Reseller	44	0.44
Tribal Fusion	43	0.43
Adelphic	43	0.43
1PlusX	43	0.43
DAC	42	0.42
Plista Direct	42	0.42
Colombia Online	41	0.41
InsurAds	41	0.41
Eyeota	40	0.4
iPROM	40	0.4
Between Digital	40	0.4
Unblockia	40	0.4
Bidtellect	40	0.4
Adition	39	0.39
GfK Sensic	39	0.39
GourmetAds Reseller	39	0.39
Media Trust	38	0.38
DTScout	37	0.37
Comet Cox Media Direct	37	0.37
RevContent	37	0.37
Total Media Direct	37	0.37
Hashtag Labs	37	0.37
CyberAgent	37	0.37
MGID	36	0.36
Bizo	36	0.36
Videology Group Direct	36	0.36
CDS Global	36	0.36
HasOffers	35	0.35
Media Innovation Group	35	0.35
Plista Reseller	35	0.35
popIn	35	0.35
Resonate Insights	35	0.35
Appier	34	0.34
Videmob Reseller	34	0.34
Epsilon Reseller	34	0.34
ClickCease	33	0.33
Value Commerce	33	0.33
MediaWallah	33	0.33
Inneractive Reseller	33	0.33
BidGear	33	0.33
IndexExchange	32	0.32
Adnami	32	0.32
DistroScale Direct	32	0.32
Chaturbate	31	0.31
ad6 media Direct	31	0.31
ClickCertain	31	0.31
RTK Reseller	31	0.31
PlatformOne	31	0.31
AdRecover	31	0.31
Dstillery	30	0.3
Drawbridge	30	0.3
Ozone	30	0.3
TIM Media Direct	30	0.3
FreakOut	29	0.29
RemarketStats	29	0.29
BidSwitch	29	0.29
AdTech Studio	29	0.29
Centro	28	0.28
Oath Reseller	28	0.28
pixfuture Reseller	28	0.28
ClipCentric	28	0.28
Ligatus Reseller	28	0.28
travel audience	28	0.28
Innovid	27	0.27
Jobcase	27	0.27
Tru Optik	27	0.27
Narrativ	27	0.27
Arkadium	27	0.27
AliExpress	26	0.26

226,799 Detections

of Advertising in the Top 10k Sites. Last updated 26th Apr 2024.

DoubleClick.Net is currently the most popular technology in this category.