Advertising Usage Distribution in the Top 10k Sites

Distribution for websites using Advertising technologies

Top In Advertising Usage Distribution in the Top 10k Sites
Technology Websites %
DoubleClick.Net 5,022 50.22
Facebook Custom Audiences 2,630 26.3
Google Remarketing 2,462 24.62
Ads.txt 2,371 23.71
Google Direct 2,291 22.91
Google Adsense 2,237 22.37
RubiconProject Reseller 1,920 19.2
AppNexus Reseller 1,909 19.09
PubMatic Reseller 1,901 19.01
OpenX Reseller 1,891 18.91
IndexExchange Reseller 1,849 18.49
Google Reseller 1,844 18.44
ContextWeb Reseller 1,775 17.75
SmartAdServer Reseller 1,764 17.64
RubiconProject Direct 1,744 17.44
RhythmOne Reseller 1,713 17.13
PubMatic Direct 1,694 16.94
IndexExchange Direct 1,677 16.77
SpotXChange Reseller 1,674 16.74
AOL Reseller 1,666 16.66
Improve Digital Reseller 1,660 16.6
Yahoo Reseller 1,656 16.56
AppNexus Direct 1,646 16.46
FreeWheel Reseller 1,638 16.38
Smaato Reseller 1,602 16.02
ORC International Reseller 1,579 15.79
OpenX Direct 1,573 15.73
Amazon Direct 1,556 15.56
Sovrn Reseller 1,543 15.43
Tremor Video Reseller 1,528 15.28
OneTag Reseller 1,520 15.2
Sonobi Reseller 1,519 15.19
Lijit Reseller 1,508 15.08
AdMan Reseller 1,486 14.86
LoopMe Reseller 1,482 14.82
DistrictM Reseller 1,481 14.81
Triple Lift Direct 1,458 14.58
GumGum Reseller 1,454 14.54
ShareThrough Reseller 1,418 14.18
Lijit Direct 1,406 14.06
Beachfront Reseller 1,406 14.06
Triple Lift Reseller 1,397 13.97
Adform Reseller 1,393 13.93
The MediaGrid Direct 1,391 13.91
Sovrn Direct 1,370 13.7
The MediaGrid Reseller 1,347 13.47
Criteo Direct 1,345 13.45
33 Across Reseller 1,339 13.39
Media.net Reseller 1,328 13.28
LKQD Reseller 1,326 13.26
Yahoo Direct 1,324 13.24
Google Publisher Tag 1,301 13.01
AdYouLike Reseller 1,295 12.95
RhythmOne Direct 1,285 12.85
OneTag Direct 1,283 12.83
Converstand Media Reseller 1,280 12.8
SmartAdServer Direct 1,268 12.68
Criteo 1,266 12.66
Yieldmo Reseller 1,266 12.66
Criteo Reseller 1,255 12.55
Synacor Reseller 1,247 12.47
Media.net Direct 1,240 12.4
ShareThrough Direct 1,231 12.31
AOL Direct 1,227 12.27
AppNexus 1,190 11.9
Teads Direct 1,178 11.78
Telaria Reseller 1,170 11.7
App-Ads.txt 1,143 11.43
Converstand Media Direct 1,114 11.14
ORC International Direct 1,103 11.03
Twitter Ads 1,074 10.74
Amazon Reseller 1,067 10.67
Improve Digital Direct 1,029 10.29
Sonobi Direct 1,013 10.13
ContextWeb Direct 1,005 10.05
DistrictM Direct 991 9.91
Adform Direct 989 9.89
GumGum Direct 985 9.85
33 Across Direct 984 9.84
SpotXChange Direct 982 9.82
Smaato Direct 973 9.73
Rubicon Project 970 9.7
vidoomy Reseller 968 9.68
Google Floodlight Counter 961 9.61
FreeWheel Direct 950 9.5
Admixer Reseller 948 9.48
The Trade Desk 947 9.47
Aniview Reseller 946 9.46
Outbrain Direct 943 9.43
E-Planning Reseller 943 9.43
Between Digital Reseller 941 9.41
SmartyAds Reseller 941 9.41
Amazon Ad System 940 9.4
FLoC 935 9.35
Mobfox Reseller 899 8.99
Rich Audience Direct 895 8.95
Outbrain Reseller 887 8.87
Rich Audience Reseller 878 8.78
Openads/OpenX 873 8.73
LinkedIn Ads 866 8.66
Teads Reseller 862 8.62
Consent Management Platform API v 2.0 858 8.58
Yieldmo Direct 844 8.44
AdYouLike Direct 832 8.32
comScore Activation 831 8.31
ucfunnel Reseller 829 8.29
Pubmatic 811 8.11
Between Digital Direct 810 8.1
GroundTruth Reseller 772 7.72
Taboola Direct 763 7.63
Smartclip Reseller 762 7.62
Index Exchange 754 7.54
Connectad Direct 754 7.54
fluct Reseller 753 7.53
AdMan Direct 750 7.5
Vidazoo Reseller 745 7.45
Comet Cox Media Reseller 736 7.36
E-Planning Direct 719 7.19
Amazon Transparent Ad Marketplace 683 6.83
ID5 666 6.66
DemDex 654 6.54
Amazon Associates 636 6.36
fluct Direct 635 6.35
Yieldlab Reseller 630 6.3
SpringServe Reseller 629 6.29
Undertone Reseller 592 5.92
vidoomy Direct 586 5.86
Taboola 584 5.84
Synacor Direct 584 5.84
Undertone Direct 583 5.83
Quantum Native Solutions Reseller 579 5.79
Adobe Audience Manager 574 5.74
Bidtellect Reseller 571 5.71
adtelligent Direct 565 5.65
Connectad Reseller 554 5.54
LoopMe Direct 553 5.53
Brightcom Direct 547 5.47
Tremor Video Direct 534 5.34
Beachfront Direct 533 5.33
ucfunnel Direct 527 5.27
Mars Media Group Reseller 526 5.26
Unified ID 2.0 524 5.24
Nativo Direct 515 5.15
Fyber Reseller 514 5.14
adtelligent Reseller 509 5.09
RTB House Direct 507 5.07
Brave Reseller 500 5
TripleLift 494 4.94
Facebook Reseller 490 4.9
Stroeer Direct 489 4.89
Seedtag Direct 489 4.89
TargetSpot Reseller 488 4.88
Triton Digital Reseller 480 4.8
Revcontent Direct 476 4.76
Smartclip Direct 476 4.76
MGID Direct 473 4.73
SpringServe Direct 473 4.73
Telaria Direct 472 4.72
Outbrain 466 4.66
Revcontent Reseller 458 4.58
LKQD Direct 451 4.51
Mobfox Direct 446 4.46
Chocolate Direct 437 4.37
Header Tag by Index Exchange 434 4.34
Chocolate Reseller 426 4.26
Smartstream Reseller 424 4.24
Reddit Ads 415 4.15
Admixer Direct 414 4.14
Connatix Direct 412 4.12
Stroeer Reseller 407 4.07
SunMedia Direct 406 4.06
Infolinks Direct 396 3.96
Next Millenium Direct 391 3.91
Toutiao 391 3.91
SmartyAds Direct 389 3.89
ad.plus Direct 384 3.84
Google Inteactive Media Ads 377 3.77
Genesis Media Reseller 370 3.7
Integral Ad Science 367 3.67
Yieldlab Direct 366 3.66
Teads 362 3.62
Viralize Direct 356 3.56
AdTrue Direct 354 3.54
Facebook Direct 354 3.54
Google Floodlight Sales 353 3.53
Triton Digital Direct 346 3.46
Kargo Direct 344 3.44
my6sense Reseller 340 3.4
Sharethrough 337 3.37
Brightcom Reseller 335 3.35
Next Millenium Reseller 331 3.31
Aniview Direct 329 3.29
Prebid 323 3.23
Nativo Reseller 322 3.22
Consumable Direct 320 3.2
Lockerdome Direct 318 3.18
AerServ Reseller 314 3.14
Viralize Reseller 314 3.14
Dailymotion Direct 312 3.12
pixfuture Direct 308 3.08
RTB House Reseller 306 3.06
BrightRoll Reseller 305 3.05
Consumable Reseller 304 3.04
Taboola Reseller 300 3
ContextWeb 299 2.99
Snap Pixel 298 2.98
Tapad 298 2.98
Primis Direct 295 2.95
Sekindo Direct 295 2.95
Somoaudience Reseller 283 2.83
Gamma SSP Reseller 277 2.77
MGID Reseller 271 2.71
WideOrbit Reseller 269 2.69
ExactTarget 266 2.66
LiveIntent Direct 265 2.65
IponWeb BidSwitch 264 2.64
Mars Media Group Direct 263 2.63
Videology Group Reseller 252 2.52
Gamoshi Reseller 252 2.52
Roku 252 2.52
adstir Reseller 250 2.5
Xapads Direct 250 2.5
AdRoll 247 2.47
DynAdmic Reseller 247 2.47
Conversant 244 2.44
Yieldmo 236 2.36
Tappx Direct 236 2.36
YieldBot Reseller 235 2.35
Yoc Direct 234 2.34
Exponential Direct 219 2.19
Truvid Direct 219 2.19
Xapads Reseller 218 2.18
JW Player Tracking 217 2.17
SunMedia Reseller 217 2.17
GumGum 215 2.15
Native Ads Reseller 212 2.12
Adform 208 2.08
AvantisVideo Direct 207 2.07
Tappx Reseller 207 2.07
Insticator Direct 202 2.02
BlueKai 200 2
StackAdapt 197 1.97
LiveIntent 197 1.97
DoubleVerify 189 1.89
Imonomy Reseller 188 1.88
AWIN 178 1.78
AerServ Direct 173 1.73
Improve Digital 172 1.72
IntentIQ 171 1.71
Permutive 170 1.7
DAConsortium Reseller 169 1.69
152 Media Direct 168 1.68
Aggregate Knowledge 165 1.65
SkimLinks 165 1.65
Beeswax 163 1.63
Clickagy 163 1.63
Smart Adserver 159 1.59
Sonobi 157 1.57
Affiliate Window 156 1.56
Burst Media 156 1.56
Vidazoo Direct 156 1.56
cXense 154 1.54
Advertising.com 153 1.53
Mobile Ad Trading Direct 153 1.53
Rocket Fuel 152 1.52
StickyAds TV 151 1.51
DAConsortium Direct 148 1.48
Imonomy Direct 146 1.46
Yadro BannerHost 145 1.45
DoubleClick Bid Manager 145 1.45
AdAsia Reseller 145 1.45
WideOrbit Direct 145 1.45
TargetSpot Direct 143 1.43
Commission Junction 140 1.4
Gamma SSP Direct 137 1.37
AdKernel 137 1.37
Adobe Audience Manager Sync 136 1.36
Omnitag 135 1.35
Underdog Media Direct 135 1.35
Link Share 133 1.33
Nativo 131 1.31
Adyoulike 130 1.3
BlockAdBlock 128 1.28
RTB House 128 1.28
AndBeyond.Media Direct 126 1.26
Neustar AdAdvisor 125 1.25
Sourcepoint 125 1.25
Optimatic Reseller 124 1.24
Vuble Reseller 124 1.24
TrustX Direct 124 1.24
Audigent 123 1.23
Gamoshi Direct 123 1.23
AdTrue Reseller 121 1.21
Quantum Native Solutions Direct 120 1.2
Sortable Direct 120 1.2
AdBlock Acceptable Ads 119 1.19
BounceX 117 1.17
Evidon 115 1.15
Admiral VRM 115 1.15
ADFOX 112 1.12
Cedato Reseller 112 1.12
Brave Direct 111 1.11
PulsePoint Reseller 110 1.1
Exponential Reseller 110 1.1
Podsights 109 1.09
ad.plus Reseller 108 1.08
adstir Direct 107 1.07
ADTECH 106 1.06
Lockerdome Reseller 106 1.06
Impact 105 1.05
C1X Reseller 104 1.04
Seedtag Reseller 100 1
Experian Reseller 100 1
Flashtalking 99 0.99
Rich Audience 97 0.97
Undertone 96 0.96
DynAdmic Direct 96 0.96
RevContent 95 0.95
Fyber Direct 94 0.94
Kargo 94 0.94
Streamlyn Media Direct 94 0.94
WMG International 93 0.93
OneTag 92 0.92
Movable Ink 92 0.92
vi 91 0.91
RTK Direct 91 0.91
Intimate Merger 90 0.9
Simpli.fi 89 0.89
Wunderkind 89 0.89
SiteScout 88 0.88
Loopme 88 0.88
iSpot.tv 87 0.87
Media.net 86 0.86
StreamRail Reseller 86 0.86
ExoClick 85 0.85
Ad Lightning 85 0.85
Turn 82 0.82
MemeVideo Direct 82 0.82
Brandmetrics 81 0.81
Connatix 80 0.8
MicroAd 80 0.8
optAd360 Direct 79 0.79
Genesis Media Direct 77 0.77
Marfeel 76 0.76
Atlas 75 0.75
Sekindo Reseller 74 0.74
Vuble Direct 74 0.74
Mobile Ad Trading Reseller 73 0.73
AdRiver 73 0.73
Mediawayss Direct 73 0.73
AcuityAds 72 0.72
Adpone 72 0.72
saambaa Direct 71 0.71
AdGear 71 0.71
152 Media Reseller 71 0.71
Cedato Direct 71 0.71
Mediavine 70 0.7
Nativery 70 0.7
Streamlyn Media Reseller 70 0.7
Adbutler 68 0.68
SSPHighway Reseller 68 0.68
Ooyala Reseller 68 0.68
Tribal Fusion 67 0.67
SpotXchange 67 0.67
AdAsia Direct 67 0.67
Trackonomics 67 0.67
Motionspots Reseller 66 0.66
Primis Reseller 66 0.66
SpotX 64 0.64
Media Innovation Group 63 0.63
Engage BDR 63 0.63
Quantcast Reseller 62 0.62
Advangelists 62 0.62
Between Digital 61 0.61
BidSwitch Reseller 61 0.61
MediaWallah 60 0.6
PulsePoint Direct 60 0.6
Rakuten Affiliate 59 0.59
Eyeota 59 0.59
Vertoz Direct 59 0.59
IndexExchange 58 0.58
Federated Media Publishing 58 0.58
Plista Direct 58 0.58
Connatix Reseller 54 0.54
ad6 media Reseller 53 0.53
Adswizz 53 0.53
Motionspots Direct 53 0.53
Comet Cox Media Direct 52 0.52
Inneractive Reseller 52 0.52
RockerBox 51 0.51
Adition 51 0.51
Appier 51 0.51
YuMe Reseller 51 0.51
FirstImpression Direct 51 0.51
DeepIntent Reseller 50 0.5
Switch Reseller 50 0.5
Zedo Direct 50 0.5
Switch Concepts Direct 50 0.5
Zedo Reseller 50 0.5
Yandex 49 0.49
SmartNews Ads 49 0.49
So-net Media 49 0.49
iPROM 48 0.48
Yoc Reseller 48 0.48
Ligatus Direct 48 0.48
Freestar 47 0.47
Exponential 47 0.47
MemeVideo Reseller 47 0.47
DistroScale Direct 47 0.47
DTScout 46 0.46
ad6 media Direct 45 0.45
Kargo Reseller 45 0.45
Bidtellect 44 0.44
DAC 44 0.44
Bizo 44 0.44
Videmob Reseller 44 0.44
PHP Ads 43 0.43
popIn 43 0.43
Unblockia 41 0.41
Jivox 41 0.41
Resonate Insights 40 0.4
Drawbridge 40 0.4
RTK Reseller 40 0.4
HasOffers 39 0.39
MGID 39 0.39
Value Commerce 39 0.39
Oath Reseller 39 0.39
adingo 39 0.39
Total Media Direct 39 0.39
Internet Billboard Direct 39 0.39
pixfuture Reseller 39 0.39
StreamRail Direct 38 0.38
Concert 38 0.38
Videology Group Direct 38 0.38
CDS Global 38 0.38
FreakOut 37 0.37
Yektanet 37 0.37
Epsilon Reseller 37 0.37
GfK Sensic 37 0.37
Hashtag Labs 37 0.37
ClickCease 36 0.36
Infolinks 36 0.36
AliExpress 36 0.36
Polar 36 0.36
Plista Reseller 36 0.36
Rock You Reseller 36 0.36
Somoaudience Direct 36 0.36
InsurAds 36 0.36
GourmetAds Reseller 36 0.36
saambaa Reseller 36 0.36
eXelate 35 0.35
Yahoo Ad Sync 35 0.35
Media Trust 35 0.35
Performance Horizon 34 0.34
Dable 34 0.34
Caraytech e-planning 34 0.34
Ligatus Reseller 34 0.34
1PlusX 34 0.34
GeoEdge 34 0.34
Innovid 34 0.34
PlatformOne 34 0.34
Retargetly 33 0.33
TIM Media Direct 33 0.33
Narrativ 33 0.33
AdRecover 33 0.33
Clickio Direct 32 0.32
Coull Reseller 32 0.32
CyberAgent 32 0.32
Infolinks Reseller 31 0.31
Dstillery 31 0.31
Inmobi 31 0.31
AdOcean 31 0.31
VigLink 30 0.3
my6sense Direct 30 0.3
Adelphic 30 0.3
Jobcase 30 0.3
Adpushup 30 0.3
Vhbx Reseller 29 0.29

226,172 Detections

of Advertising in the Top 10k Sites. Last updated 12th Sep 2023.

DoubleClick.Net DoubleClick.Net is currently the most popular technology in this category.

Top 1m
Top 1,000,000 sites by traffic
6,581,369
Top 100k
Top 100,000 sites by traffic
1,579,887
Top 10k
Top 10,000 sites by traffic
226,172
Entire Internet
158,352,869
United States
27,570,938
United Kingdom
5,868,940
Germany
3,443,021
India
1,802,700
Canada
1,680,479
.co
1,507,199
Russia
1,790,327
Italy
1,665,862
Brazil
1,640,915
Australia
1,410,244
France
1,178,504
Japan
1,082,241
Netherlands
895,108
Spain
859,362
.io
537,307
Poland
669,000
ME .me
570,127
ID Indonesia
415,497
MX Mexico
381,684
CH Switzerland
349,867
CN China
354,123
SE Sweden
315,907
CC Cocos Islands
272,362
CZ Czech Republic
322,895
VN Vietnam
296,204
TR Turkey
272,864
BE Belgium
268,360
TV .tv
238,383
KR South Korea
259,288
AT Austria
218,643
ZA South Africa
238,329
RO Romania
226,986
DK Denmark
230,697
HU Hungary
191,239
IL Israel
200,761
UA Ukraine
189,537
AR Argentina
186,402
GR Greece
167,503
NZ New Zealand
155,771
TW Taiwan
137,314
PT Portugal
141,511
NO Norway
132,482
CL Chile
125,412
FI Finland
118,042
TH Thailand
105,280
SG Singapore
107,417
SK Slovakia
104,465
PH Philippines
93,998
IE Ireland
96,083
NG Nigeria
86,955
MY Malaysia
90,961
HK Hong Kong
85,769
PK Pakistan
75,955
AE UAE
77,842
BG Bulgaria
72,697
LT Lithuania
73,495
PE Peru
55,193
AI Anguilla
42,710
PW Palau
42,945
RS Serbia
44,035
HR Croatia
44,605
WS Samoa
35,367
BD Bangladesh
35,381
SI Slovenia
36,447
LV Latvia
35,410
EE Estonia
33,540
KE Kenya
28,929
LU Luxembourg
29,239
MA Morocco
25,163
SA Saudi Arabia
25,853
KZ Kazakhstan
26,096
IR Iran
25,206
BY Belarus
24,846
NP Nepal
20,272
CM Cameroon
25,461
TO Tonga
21,721
EC Ecuador
21,631
NU Niue
18,746
LK Sri Lanka
18,820
GG Guernsey
18,648
EG Egypt
17,480
UY Uruguay
18,439
SH Saint Helena
13,548
CR Costa Rica
13,738
IM Isle of Man
12,242
IS Iceland
12,363
AL Albania
12,863
VE Venezuela
11,358
VC Saint Vincent and the Grenadines
10,710
MT Malta
11,940
BZ Belize
10,372
GH Ghana
10,316
DO Dominican Republic
10,811
FM Micronesia
9,322
AM Armenia
9,424
TN Tunisia
9,347
RE Reunion
9,396
GE Georgia
10,018
MK Macedonia
10,255
AZ Azerbaijan
9,740
MD Moldova
9,438
UG Uganda
7,583
LI Liechtenstein
7,830
GT Guatemala
8,227
CY Cyprus
8,325
BS Bahamas
7,727
PA Panama
7,817
QA Qatar
7,916
BA Bosnia and Herzegovina
6,967
UZ Uzbekistan
7,041
PR Puerto Rico
7,512
SO Somalia
5,809
PY Paraguay
6,589
BO Bolivia
5,861
TZ Tanzania
5,141
LB Lebanon
5,903
SX Sint Maarten
5,010
JO Jordan
5,562
KW Kuwait
5,260
ZW Zimbabwe
4,623
KY Cayman Islands
3,744
AG Antigua and Barbuda
3,532
DZ Algeria
3,808
SV El Salvador
4,023
LC Saint Lucia
3,356
BH Bahrain
3,536
AF Afghanistan
3,706
ET Ethiopia
3,179
ML Mali
3,745
OM Oman
3,089
HN Honduras
3,348
CX Christmas Island
2,869
MU Mauritius
2,966
KH Cambodia
2,703
SN Senegal
2,513
CD Congo
2,463
ST Sao Tome and Principe
2,395
VI United States Virgin Islands
2,607
SC Seychelles
2,400
MN Mongolia
2,468
CI Cote d'Ivoire
2,168
KG Kyrgyzstan
2,017
TG Togo
1,900
GS South Georgia and the South Sandwich Islands
2,203
NI Nicaragua
1,970
NA Namibia
1,935
PS Palestine
1,754
MM Myanmar
1,705
GP Guadeloupe
1,788
MC Monaco
1,727
RW Rwanda
1,383
ZM Zambia
1,480
MQ Martinique
1,708
AO Angola
1,428
VG British Virgin Islands
1,413
MZ Mozambique
1,487
MS Montserrat
1,702
TT Trinidad and Tobago
1,573
GD Grenada
1,283
JM Jamaica
1,341
MG Madagascar
1,293
BW Botswana
1,268
BJ Benin
1,152
AD Andorra
1,263
IQ Iraq
1,144
MV Maldives
1,096
FO Faroe Islands
1,072
PM Saint Pierre and Miquelon
971
YT Mayotte
927
BM Bermuda
888
GI Gibraltar
872
NC New Caledonia
755
HT Haiti
737
TJ Tajikistan
695
BB Barbados
766
AS American Samoa
745
GY Guyana
718
CU Cuba
734
SR Suriname
638
YE Yemen
545
BF Burkina Faso
620
GL Greenland
640
TC Turks and Caicos Islands
651
MW Malawi
572
GF French Guiana
619
SD Sudan
530
AW Aruba
555
VU Vanuatu
521
TM Turkmenistan
372
JE Jersey
457
FJ Fiji
442
DJ Djibouti
469
LR Liberia
361
NE Niger
347
GN Guinea
401
SM San Marino
421
BT Bhutan
365
SB Solomon Islands
381
GU Guam
390
HM Heard Island and McDonald Islands
403
BI Burundi
316
GM Gambia
289
SL Sierra Leone
307
PG Papua New Guinea
297
WF Wallis and Futuna
268
PF French Polynesia
252
LS Lesotho
248
DM Dominica
266
AX Åland Islands
242
TL East Timor
219
LA Lao People's Democratic Republic
220
BN Brunei
207
CW Curacao
216
MO Macao
187
SY Syria
186
GA Gabon
160
MR Mauritania
151
SZ Swaziland
135
KN Saint Kitts and Nevis
124
LY Libya
93
CK Cook Islands
109
CV Cabo Verde
94
NF Norfolk Island
96
TD Chad
84
GW Guinea-Bissau
100
KI Kiribati
86
MH Marshall Islands
74
MP Northern Mariana Islands
64
FK Falkland Islands
73
UM United States Minor Outlying Islands
43
NR Nauru
40
VA Vatican City
31
SJ Svalbard and Jan Mayen
29
CG Congo
11
SS South Sudan
18
PN Pitcairn
8
GQ Equatorial Guinea
5
Advertising Categories