Advertising Usage Distribution in the Top 100k Sites

Top In Advertising Usage Distribution in the Top 100k Sites

Technology	Websites	%
DoubleClick.Net	58,444	58.44
Ads.txt	19,238	19.24
Google Remarketing	18,377	18.38
Google Direct	18,115	18.12
Facebook Custom Audiences	17,443	17.44
PubMatic Reseller	14,021	14.02
AppNexus Reseller	14,004	14
RubiconProject Reseller	13,994	13.99
Google Reseller	13,766	13.77
Google Adsense	13,728	13.73
OpenX Reseller	13,721	13.72
IndexExchange Reseller	13,372	13.37
SmartAdServer Reseller	13,132	13.13
Sellers Json	12,903	12.9
ContextWeb Reseller	12,726	12.73
RubiconProject Direct	12,472	12.47
Improve Digital Reseller	12,403	12.4
FreeWheel Reseller	12,051	12.05
PubMatic Direct	11,909	11.91
OneTag Reseller	11,819	11.82
Smaato Reseller	11,818	11.82
Lijit Reseller	11,789	11.79
ShareThrough Reseller	11,778	11.78
Adform Reseller	11,659	11.66
RhythmOne Reseller	11,470	11.47
LoopMe Reseller	11,449	11.45
IndexExchange Direct	11,405	11.4
Yahoo Reseller	11,391	11.39
AppNexus Direct	11,388	11.39
Amazon Direct	11,298	11.3
Sonobi Reseller	11,296	11.3
Amazon APS Direct	11,253	11.25
Triple Lift Reseller	11,020	11.02
Lijit Direct	10,961	10.96
OpenX Direct	10,935	10.94
The MediaGrid Reseller	10,777	10.78
The MediaGrid Direct	10,757	10.76
Sovrn Reseller	10,743	10.74
AdMan Reseller	10,652	10.65
ORC International Reseller	10,631	10.63
Media.net Reseller	10,623	10.62
AdYouLike Reseller	10,579	10.58
33 Across Reseller	10,523	10.52
AOL Reseller	10,396	10.4
OneTag Direct	10,396	10.4
GumGum Reseller	10,382	10.38
Converstand Media Reseller	10,344	10.34
SmartAdServer Direct	10,313	10.31
Yieldmo Reseller	10,294	10.29
SpotXChange Reseller	10,047	10.05
Triple Lift Direct	9,977	9.98
Tremor Video Reseller	9,944	9.94
Criteo Direct	9,900	9.9
Beachfront Reseller	9,845	9.84
ShareThrough Direct	9,693	9.69
Media.net Direct	9,614	9.61
DistrictM Reseller	9,390	9.39
Sovrn Direct	9,216	9.22
Teads Direct	8,940	8.94
Criteo Reseller	8,854	8.85
Amazon Reseller	8,407	8.41
Amazon APS Reseller	8,269	8.27
Rich Audience Reseller	8,132	8.13
Telaria Reseller	8,120	8.12
E-Planning Reseller	7,899	7.9
33 Across Direct	7,751	7.75
Google Publisher Tag	7,584	7.58
Improve Digital Direct	7,530	7.53
RhythmOne Direct	7,491	7.49
Converstand Media Direct	7,438	7.44
vidoomy Reseller	7,390	7.39
LKQD Reseller	7,357	7.36
Sonobi Direct	7,317	7.32
GumGum Direct	7,257	7.26
Yahoo Direct	7,229	7.23
Between Digital Reseller	7,209	7.21
Smaato Direct	7,043	7.04
Synacor Reseller	7,028	7.03
Undertone Reseller	6,855	6.86
SmartyAds Reseller	6,820	6.82
LinkedIn Ads	6,816	6.82
Adform Direct	6,701	6.7
Admixer Reseller	6,679	6.68
AdYouLike Direct	6,672	6.67
Outbrain Reseller	6,666	6.67
Google Floodlight Counter	6,590	6.59
Consent Management Platform API v 2.0	6,474	6.47
Aniview Reseller	6,419	6.42
ORC International Direct	6,401	6.4
Yieldmo Direct	6,351	6.35
Connectad Reseller	6,321	6.32
Rich Audience Direct	6,286	6.29
Mobfox Reseller	6,204	6.2
ContextWeb Direct	6,164	6.16
AOL Direct	6,136	6.14
Nativo Reseller	5,819	5.82
FreeWheel Direct	5,805	5.8
Seedtag Direct	5,760	5.76
Criteo	5,714	5.71
Brave Reseller	5,631	5.63
fluct Reseller	5,598	5.6
Xapads Reseller	5,487	5.49
Outbrain Direct	5,438	5.44
AdMan Direct	5,380	5.38
Between Digital Direct	5,120	5.12
DistrictM Direct	5,107	5.11
Teads Reseller	5,037	5.04
Amazon Ad System	5,027	5.03
Kargo Reseller	5,002	5
App-Ads.txt	4,928	4.93
AppNexus	4,915	4.92
Vidazoo Reseller	4,802	4.8
Taboola Direct	4,772	4.77
ucfunnel Reseller	4,718	4.72
The Trade Desk	4,647	4.65
AmazonBot Disallow	4,645	4.64
Nativo Direct	4,593	4.59
E-Planning Direct	4,508	4.51
SpotXChange Direct	4,501	4.5
Connectad Direct	4,403	4.4
RTB House Reseller	4,286	4.29
Smartclip Reseller	4,282	4.28
Yieldlab Reseller	4,145	4.15
MGID Direct	4,046	4.05
Undertone Direct	4,016	4.02
FLoC	4,001	4
Adtelligent Direct	3,890	3.89
Next Millenium Direct	3,856	3.86
fluct Direct	3,830	3.83
Pubmatic	3,769	3.77
Quantum Native Solutions Reseller	3,728	3.73
Amazon Associates	3,700	3.7
Kargo Direct	3,700	3.7
GroundTruth Reseller	3,674	3.67
Next Millenium Reseller	3,673	3.67
vidoomy Direct	3,664	3.66
Twitter Ads	3,641	3.64
Comet Cox Media Reseller	3,635	3.64
RTB House Direct	3,582	3.58
Rubicon Project	3,573	3.57
Insticator Direct	3,545	3.55
SpringServe Reseller	3,488	3.49
Openads/OpenX	3,469	3.47
Triton Digital Reseller	3,459	3.46
Infolinks Direct	3,420	3.42
Vidazoo Direct	3,398	3.4
comScore Activation	3,397	3.4
MGID Reseller	3,390	3.39
ID5	3,378	3.38
Connatix Direct	3,270	3.27
Amazon Transparent Ad Marketplace	3,264	3.26
Taboola	3,201	3.2
Mars Media Group Reseller	3,172	3.17
Insticator Reseller	3,103	3.1
Adtelligent Reseller	3,088	3.09
SunMedia Direct	3,062	3.06
Consumable Reseller	3,043	3.04
TargetSpot Reseller	2,972	2.97
Revcontent Direct	2,966	2.97
Bidtellect Reseller	2,926	2.93
LoopMe Direct	2,858	2.86
Google Floodlight Sales	2,853	2.85
Smartstream Reseller	2,807	2.81
Admixer Direct	2,787	2.79
Brightcom Direct	2,775	2.78
Stroeer Direct	2,749	2.75
LKQD Direct	2,703	2.7
Chocolate Reseller	2,698	2.7
Tremor Video Direct	2,698	2.7
Index Exchange	2,697	2.7
Fyber Reseller	2,657	2.66
Beachfront Direct	2,624	2.62
Stroeer Reseller	2,616	2.62
Revcontent Reseller	2,614	2.61
Chocolate Direct	2,558	2.56
Mobfox Direct	2,528	2.53
Adobe Audience Manager	2,513	2.51
SpringServe Direct	2,464	2.46
SmartyAds Direct	2,456	2.46
Smartclip Direct	2,438	2.44
Gamoshi Reseller	2,437	2.44
ucfunnel Direct	2,404	2.4
Telaria Direct	2,401	2.4
Xapads Direct	2,371	2.37
Viralize Direct	2,350	2.35
Viralize Reseller	2,336	2.34
Synacor Direct	2,311	2.31
Reddit Ads	2,279	2.28
Yieldlab Direct	2,232	2.23
Brightcom Reseller	2,195	2.2
Aniview Direct	2,166	2.17
Google Inteactive Media Ads	2,123	2.12
ad.plus Direct	2,117	2.12
Teads	2,044	2.04
Facebook Reseller	2,009	2.01
Triton Digital Direct	2,003	2
Tappx Direct	1,977	1.98
Consumable Direct	1,958	1.96
Yoc Direct	1,918	1.92
Prebid	1,900	1.9
TripleLift	1,897	1.9
Unified ID 2.0	1,883	1.88
my6sense Reseller	1,853	1.85
Taboola Reseller	1,831	1.83
Outbrain	1,805	1.8
DemDex	1,790	1.79
Genesis Media Reseller	1,719	1.72
IponWeb BidSwitch	1,680	1.68
DynAdmic Reseller	1,662	1.66
Dailymotion Direct	1,613	1.61
TrustX Direct	1,589	1.59
Yoc Reseller	1,559	1.56
Truvid Direct	1,552	1.55
Blockthrough	1,532	1.53
WideOrbit Reseller	1,524	1.52
ExactTarget	1,498	1.5
AdRoll	1,485	1.48
Lockerdome Direct	1,474	1.47
Tapad	1,447	1.45
Tappx Reseller	1,429	1.43
AdTrue Direct	1,418	1.42
pixfuture Direct	1,413	1.41
adstir Reseller	1,405	1.4
Conversant	1,399	1.4
Seedtag Reseller	1,383	1.38
Snap Pixel	1,382	1.38
SunMedia Reseller	1,374	1.37
Next Millennium Publisher	1,361	1.36
Header Tag by Index Exchange	1,357	1.36
BrightRoll Reseller	1,356	1.36
AerServ Reseller	1,324	1.32
Yadro BannerHost	1,316	1.32
Integral Ad Science	1,286	1.29
Turn	1,254	1.25
Improve Digital	1,239	1.24
LiveIntent	1,237	1.24
Gamma SSP Reseller	1,226	1.23
Mars Media Group Direct	1,219	1.22
Sharethrough	1,213	1.21
Yandex	1,211	1.21
Sekindo Direct	1,197	1.2
Primis Direct	1,195	1.2
Burst Media	1,192	1.19
YieldBot Reseller	1,186	1.19
LiveIntent Direct	1,177	1.18
Underdog Media Direct	1,176	1.18
StackAdapt	1,154	1.15
AdBlock Acceptable Ads	1,148	1.15
Facebook Direct	1,126	1.13
Inventory Partner Domain	1,098	1.1
Exponential Direct	1,080	1.08
Sonobi	1,066	1.07
Affiliate Window	1,064	1.06
Playground XYZ Publisher	1,047	1.05
Adform	1,044	1.04
Brave Direct	1,044	1.04
Connatix Reseller	1,022	1.02
DAConsortium Direct	1,020	1.02
AWIN	1,018	1.02
JW Player Tracking	1,002	1
DAConsortium Reseller	996	1
AvantisVideo Direct	964	0.96
152 Media Direct	920	0.92
Adapex Publisher	914	0.91
ADFOX	913	0.91
AerServ Direct	881	0.88
Imonomy Reseller	854	0.85
StickyAds TV	853	0.85
Aggregate Knowledge	847	0.85
Somoaudience Reseller	847	0.85
Vidoomy Publisher	846	0.85
Audigent	843	0.84
Gamoshi Direct	840	0.84
Videology Group Reseller	838	0.84
ContextWeb	836	0.84
TargetSpot Direct	829	0.83
GumGum	806	0.81
Native Ads Reseller	803	0.8
Imonomy Direct	799	0.8
Smart Adserver	792	0.79
Nativo	790	0.79
Commission Junction	783	0.78
Sourcepoint	779	0.78
AndBeyond.Media Direct	771	0.77
saambaa Direct	747	0.75
Fyber Direct	734	0.73
SkimLinks	717	0.72
Admiral VRM	715	0.72
152 Media Reseller	709	0.71
Permutive	705	0.7
Yieldmo	682	0.68
Rich Audience	682	0.68
Impact	658	0.66
Simpli.fi	641	0.64
Quantum Native Solutions Direct	625	0.62
Intimate Merger	623	0.62
Mediavine	619	0.62
Equativ Publisher	604	0.6
diDNA Publisher	602	0.6
Adbutler	602	0.6
Beeswax	583	0.58
Neustar AdAdvisor	577	0.58
RevContent	572	0.57
Sortable Direct	571	0.57
ADman Media	560	0.56
cXense	547	0.55
Gamma SSP Direct	546	0.55
Optimatic Reseller	541	0.54
Netpub Media Publisher	541	0.54
Bauer	541	0.54
Mobile Ad Trading Direct	538	0.54
MGID	524	0.52
Brandmetrics	520	0.52
optAd360 Direct	515	0.52
PulsePoint Reseller	512	0.51
Cedato Reseller	512	0.51
Media.net	502	0.5
Adyoulike	500	0.5
WideOrbit Direct	499	0.5
Lockerdome Reseller	498	0.5
Genesis Media Direct	484	0.48
MNTN	479	0.48
AdTrue Reseller	479	0.48
RTB House	478	0.48
SiteScout	477	0.48
Adobe Audience Manager Sync	475	0.48
FoxPush Publisher	474	0.47
Rocket Fuel	469	0.47
Link Share	468	0.47
Omnitag	463	0.46
AdAsia Reseller	455	0.46
Triple13 Publisher	451	0.45
Freestar Publisher	451	0.45
PHP Ads	443	0.44
C1X Reseller	438	0.44
Advibe Media Publisher	434	0.43
Connatix	433	0.43
Vuble Reseller	431	0.43
Google Matched Content	428	0.43
Ad.Plus Publisher	417	0.42
FatChilli Publisher	414	0.41
FatChilli Media Publisher	414	0.41
Freestar	411	0.41
Ezoic Publisher	407	0.41
WMG International	405	0.4
Raptive	402	0.4
AdRiver	400	0.4
DeepIntent Reseller	398	0.4
Wunderkind	397	0.4
IndexExchange	396	0.4
GourmetAds Direct	391	0.39
ad.plus Reseller	391	0.39
adstir Direct	388	0.39
Adiiix Publisher	387	0.39
Mediawayss Direct	386	0.39
Experian Reseller	386	0.39
MemeVideo Direct	385	0.38
Smile Wanted Publisher	383	0.38
BlockAdBlock	380	0.38
DeepIntent Direct	373	0.37
BounceX	373	0.37
Loopme	365	0.36
DoubleClick Bid Manager	358	0.36
PlayStream Publisher	357	0.36
Colombia Online	354	0.35
BidFuse Publisher	352	0.35
Eyeota	351	0.35
DoubleVerify	346	0.35
Clever Advertising	343	0.34
BeOp Publisher	343	0.34
CafeMedia	339	0.34
Adpone Publisher	337	0.34
Undertone	335	0.34
Flashtalking	324	0.32
GourmetAds Reseller	324	0.32
Movable Ink	320	0.32
RTK Direct	317	0.32
GeoEdge	316	0.32
Streamlyn Media Reseller	310	0.31
Vuble Direct	309	0.31
Hashtag Labs	305	0.3
152 Media Publisher	303	0.3
Ad Lightning	302	0.3
adingo	301	0.3
Clickio Direct	299	0.3
MediaWallah	298	0.3
Sekindo Reseller	294	0.29
Quantcast Reseller	292	0.29
SSPHighway Reseller	291	0.29
ExoClick	290	0.29
Publift Fuse Platform	290	0.29
Ooyala Reseller	289	0.29
Adition	288	0.29
AcuityAds	287	0.29
Atlas	283	0.28
PulsePoint Direct	282	0.28
ClickCease	281	0.28
Jobcase	281	0.28
Minute Media	280	0.28
Streamlyn Media Direct	280	0.28
Between Digital	279	0.28
Total Media Direct	277	0.28
PurpleAds Publisher	276	0.28
Motionspots Reseller	276	0.28
Automatad Publisher	275	0.27
AdKernel	274	0.27
BidSwitch Reseller	271	0.27
Spotify Advertising	267	0.27
Internet Billboard Direct	265	0.26
Primis Reseller	264	0.26
StreamRail Reseller	263	0.26
Interdog Media Publisher	261	0.26
Evidon	259	0.26
Vidverto Publisher	259	0.26
Biddo Technologies Publisher	258	0.26
vi	255	0.26
AnyManager Publisher	252	0.25
IntentIQ	250	0.25
Exponential Reseller	250	0.25
Caraytech e-planning	249	0.25
Nativery	247	0.25
MicroAd	246	0.25
Onomagic Publisher	242	0.24
Zedo Direct	240	0.24
Rakuten Affiliate	239	0.24
Infolinks	237	0.24
AppMonet Publisher	236	0.24
AMXRTB Publisher	236	0.24
AdaptMX Publisher	236	0.24
Switch Reseller	235	0.24
Mow Player Publisher	234	0.23
Vertoz Direct	233	0.23
Comet Cox Media Direct	231	0.23
Adnami	231	0.23
DynAdmic Direct	231	0.23
Rewardful	230	0.23
DistroScale Direct	230	0.23
Cedato Direct	230	0.23
DTScout	229	0.23
AuxoAds Publisher	229	0.23
GetMedia MX Publisher	229	0.23
Inmobi	228	0.23
BlueKai	228	0.23
VDO.AI Publisher	227	0.23
Atlas5 Tech Publisher	227	0.23
Ezoic Direct	226	0.23
Roku	225	0.22
ad6 media Reseller	223	0.22
AdAsia Direct	219	0.22
OnAudience	218	0.22
PubWise Publisher	218	0.22
Ligatus Direct	218	0.22
Vhbx Reseller	216	0.22
RockerBox	210	0.21
Switch Concepts Direct	208	0.21
Media Trust	208	0.21
Somoaudience Direct	206	0.21
Kargo	203	0.2
Dailymotion Reseller	203	0.2
Infolinks Reseller	202	0.2
VidCrunch Publisher	200	0.2
Centro	199	0.2
YuMe Direct	198	0.2
Adswizz	197	0.2
Ezoic	195	0.19
Vidoomy	195	0.19
saambaa Reseller	195	0.19
PilotX Direct	194	0.19
Sape	193	0.19
PMB Monetize Publisher	193	0.19
Media Innovation Group	192	0.19
Impactify Publisher	191	0.19
Pangle Publisher	190	0.19
MONEYTAG Publisher	190	0.19
Limpid Publisher	190	0.19
Videology Group Direct	187	0.19

1,582,252 Detections

of Advertising in the Top 100k Sites. Last updated 01st Jul 2025.

DoubleClick.Net is currently the most popular technology in this category.