Advertising Usage Distribution in the Top 100k Sites

Top In Advertising Usage Distribution in the Top 100k Sites

Technology	Websites	%
DoubleClick.Net	59,066	59.07
Ads.txt	19,281	19.28
Google Remarketing	18,480	18.48
Google Direct	18,131	18.13
Facebook Custom Audiences	17,088	17.09
PubMatic Reseller	13,980	13.98
AppNexus Reseller	13,979	13.98
RubiconProject Reseller	13,975	13.98
Google Adsense	13,824	13.82
Google Reseller	13,755	13.76
OpenX Reseller	13,667	13.67
IndexExchange Reseller	13,347	13.35
SmartAdServer Reseller	13,078	13.08
Sellers Json	12,998	13
ContextWeb Reseller	12,688	12.69
RubiconProject Direct	12,428	12.43
Improve Digital Reseller	12,337	12.34
FreeWheel Reseller	12,029	12.03
PubMatic Direct	11,825	11.82
OneTag Reseller	11,764	11.76
Smaato Reseller	11,759	11.76
Lijit Reseller	11,705	11.7
ShareThrough Reseller	11,663	11.66
Adform Reseller	11,566	11.57
RhythmOne Reseller	11,530	11.53
LoopMe Reseller	11,392	11.39
IndexExchange Direct	11,384	11.38
AppNexus Direct	11,346	11.35
Yahoo Reseller	11,331	11.33
Amazon Direct	11,254	11.25
Sonobi Reseller	11,243	11.24
Amazon APS Direct	11,230	11.23
OpenX Direct	10,917	10.92
Triple Lift Reseller	10,916	10.92
Lijit Direct	10,911	10.91
Sovrn Reseller	10,722	10.72
ORC International Reseller	10,662	10.66
The MediaGrid Reseller	10,653	10.65
The MediaGrid Direct	10,635	10.64
AdYouLike Reseller	10,557	10.56
Media.net Reseller	10,549	10.55
AdMan Reseller	10,516	10.52
33 Across Reseller	10,464	10.46
AOL Reseller	10,448	10.45
OneTag Direct	10,299	10.3
Converstand Media Reseller	10,291	10.29
GumGum Reseller	10,212	10.21
SmartAdServer Direct	10,198	10.2
Yieldmo Reseller	10,190	10.19
SpotXChange Reseller	10,094	10.09
Tremor Video Reseller	9,939	9.94
Triple Lift Direct	9,910	9.91
Beachfront Reseller	9,901	9.9
Criteo Direct	9,831	9.83
ShareThrough Direct	9,581	9.58
Media.net Direct	9,506	9.51
DistrictM Reseller	9,399	9.4
Sovrn Direct	9,219	9.22
Criteo Reseller	8,853	8.85
Teads Direct	8,798	8.8
Amazon Reseller	8,287	8.29
Amazon APS Reseller	8,161	8.16
Telaria Reseller	8,062	8.06
Rich Audience Reseller	7,877	7.88
E-Planning Reseller	7,775	7.78
33 Across Direct	7,653	7.65
RhythmOne Direct	7,587	7.59
Google Publisher Tag	7,580	7.58
Improve Digital Direct	7,448	7.45
LKQD Reseller	7,424	7.42
Converstand Media Direct	7,423	7.42
vidoomy Reseller	7,360	7.36
Sonobi Direct	7,288	7.29
Yahoo Direct	7,241	7.24
GumGum Direct	7,186	7.19
Between Digital Reseller	7,186	7.19
Synacor Reseller	7,055	7.06
Smaato Direct	6,967	6.97
Undertone Reseller	6,792	6.79
SmartyAds Reseller	6,748	6.75
Admixer Reseller	6,694	6.69
Google Floodlight Counter	6,647	6.65
Adform Direct	6,641	6.64
Outbrain Reseller	6,621	6.62
AdYouLike Direct	6,514	6.51
Consent Management Platform API v 2.0	6,484	6.48
Aniview Reseller	6,417	6.42
Yieldmo Direct	6,274	6.27
ORC International Direct	6,255	6.25
Rich Audience Direct	6,219	6.22
AOL Direct	6,203	6.2
ContextWeb Direct	6,168	6.17
Connectad Reseller	6,095	6.1
LinkedIn Ads	6,055	6.06
Mobfox Reseller	5,998	6
FreeWheel Direct	5,761	5.76
Criteo	5,716	5.72
fluct Reseller	5,518	5.52
Outbrain Direct	5,483	5.48
Seedtag Direct	5,471	5.47
Nativo Reseller	5,462	5.46
AdMan Direct	5,385	5.38
Brave Reseller	5,350	5.35
Xapads Reseller	5,340	5.34
DistrictM Direct	5,150	5.15
Teads Reseller	5,069	5.07
Between Digital Direct	4,999	5
AppNexus	4,971	4.97
Amazon Ad System	4,937	4.94
App-Ads.txt	4,879	4.88
Kargo Reseller	4,778	4.78
Vidazoo Reseller	4,760	4.76
Taboola Direct	4,730	4.73
ucfunnel Reseller	4,683	4.68
The Trade Desk	4,617	4.62
SpotXChange Direct	4,546	4.55
Nativo Direct	4,504	4.5
E-Planning Direct	4,482	4.48
Connectad Direct	4,342	4.34
AmazonBot Disallow	4,293	4.29
Smartclip Reseller	4,288	4.29
RTB House Reseller	4,172	4.17
FLoC	4,120	4.12
Yieldlab Reseller	4,082	4.08
Undertone Direct	4,036	4.04
MGID Direct	4,012	4.01
Adtelligent Direct	3,858	3.86
fluct Direct	3,844	3.84
Next Millenium Direct	3,776	3.78
Pubmatic	3,761	3.76
GroundTruth Reseller	3,723	3.72
Quantum Native Solutions Reseller	3,720	3.72
Amazon Associates	3,698	3.7
vidoomy Direct	3,688	3.69
Comet Cox Media Reseller	3,679	3.68
Rubicon Project	3,605	3.6
Openads/OpenX	3,553	3.55
RTB House Direct	3,545	3.55
Twitter Ads	3,534	3.53
Kargo Direct	3,524	3.52
Next Millenium Reseller	3,498	3.5
SpringServe Reseller	3,455	3.45
Triton Digital Reseller	3,423	3.42
ID5	3,403	3.4
Insticator Direct	3,346	3.35
Vidazoo Direct	3,297	3.3
Amazon Transparent Ad Marketplace	3,285	3.28
MGID Reseller	3,251	3.25
Infolinks Direct	3,224	3.22
comScore Activation	3,209	3.21
Taboola	3,169	3.17
Connatix Direct	3,134	3.13
Mars Media Group Reseller	3,071	3.07
Adtelligent Reseller	3,038	3.04
Consumable Reseller	3,000	3
SunMedia Direct	2,991	2.99
Revcontent Direct	2,967	2.97
TargetSpot Reseller	2,950	2.95
Bidtellect Reseller	2,934	2.93
Google Floodlight Sales	2,925	2.92
LoopMe Direct	2,835	2.84
Index Exchange	2,780	2.78
Brightcom Direct	2,775	2.78
Smartstream Reseller	2,774	2.77
Tremor Video Direct	2,747	2.75
Admixer Direct	2,741	2.74
Fyber Reseller	2,738	2.74
Stroeer Direct	2,730	2.73
LKQD Direct	2,707	2.71
Chocolate Reseller	2,675	2.68
Beachfront Direct	2,664	2.66
Revcontent Reseller	2,649	2.65
Adobe Audience Manager	2,608	2.61
Mobfox Direct	2,536	2.54
SpringServe Direct	2,518	2.52
Stroeer Reseller	2,509	2.51
Chocolate Direct	2,499	2.5
Insticator Reseller	2,494	2.49
Smartclip Direct	2,473	2.47
Telaria Direct	2,446	2.45
SmartyAds Direct	2,430	2.43
ucfunnel Direct	2,421	2.42
Gamoshi Reseller	2,411	2.41
Xapads Direct	2,378	2.38
Synacor Direct	2,348	2.35
Viralize Direct	2,346	2.35
Viralize Reseller	2,310	2.31
Yieldlab Direct	2,252	2.25
Aniview Direct	2,192	2.19
Brightcom Reseller	2,169	2.17
Reddit Ads	2,139	2.14
ad.plus Direct	2,119	2.12
Google Inteactive Media Ads	2,079	2.08
Teads	2,044	2.04
Triton Digital Direct	2,033	2.03
Facebook Reseller	1,977	1.98
Consumable Direct	1,951	1.95
Tappx Direct	1,944	1.94
Yoc Direct	1,910	1.91
TripleLift	1,887	1.89
my6sense Reseller	1,847	1.85
Outbrain	1,837	1.84
Taboola Reseller	1,825	1.82
DemDex	1,810	1.81
Prebid	1,798	1.8
IponWeb BidSwitch	1,759	1.76
Unified ID 2.0	1,756	1.76
Genesis Media Reseller	1,728	1.73
DynAdmic Reseller	1,651	1.65
Dailymotion Direct	1,601	1.6
TrustX Direct	1,569	1.57
ExactTarget	1,556	1.56
WideOrbit Reseller	1,542	1.54
AdRoll	1,520	1.52
Blockthrough	1,511	1.51
Yoc Reseller	1,509	1.51
Truvid Direct	1,501	1.5
Lockerdome Direct	1,487	1.49
Tapad	1,461	1.46
AdTrue Direct	1,439	1.44
Sharethrough	1,436	1.44
SunMedia Reseller	1,405	1.4
pixfuture Direct	1,404	1.4
BrightRoll Reseller	1,403	1.4
Conversant	1,392	1.39
adstir Reseller	1,388	1.39
Header Tag by Index Exchange	1,375	1.38
Tappx Reseller	1,354	1.35
AerServ Reseller	1,345	1.34
Next Millennium Publisher	1,344	1.34
Yadro BannerHost	1,334	1.33
Turn	1,325	1.32
Improve Digital	1,323	1.32
Integral Ad Science	1,300	1.3
Burst Media	1,297	1.3
Gamma SSP Reseller	1,256	1.26
Seedtag Reseller	1,216	1.22
Sekindo Direct	1,214	1.21
Primis Direct	1,213	1.21
Mars Media Group Direct	1,211	1.21
Snap Pixel	1,203	1.2
YieldBot Reseller	1,175	1.18
LiveIntent	1,170	1.17
LiveIntent Direct	1,158	1.16
Underdog Media Direct	1,152	1.15
Yandex	1,149	1.15
Facebook Direct	1,115	1.12
Exponential Direct	1,102	1.1
AdBlock Acceptable Ads	1,098	1.1
Sonobi	1,096	1.1
Adform	1,086	1.09
Affiliate Window	1,076	1.08
Playground XYZ Publisher	1,047	1.05
StackAdapt	1,035	1.03
AWIN	1,029	1.03
DAConsortium Reseller	1,023	1.02
JW Player Tracking	1,004	1
DAConsortium Direct	986	0.99
AvantisVideo Direct	975	0.98
Inventory Partner Domain	972	0.97
Connatix Reseller	964	0.96
StickyAds TV	932	0.93
ADFOX	929	0.93
152 Media Direct	924	0.92
ContextWeb	920	0.92
AerServ Direct	905	0.9
Adapex Publisher	901	0.9
Aggregate Knowledge	894	0.89
Audigent	865	0.86
Imonomy Reseller	862	0.86
Yieldmo	861	0.86
Somoaudience Reseller	858	0.86
Videology Group Reseller	853	0.85
Native Ads Reseller	849	0.85
Vidoomy Publisher	845	0.84
Smart Adserver	840	0.84
GumGum	828	0.83
Brave Direct	820	0.82
Gamoshi Direct	816	0.82
TargetSpot Direct	812	0.81
Imonomy Direct	810	0.81
Nativo	804	0.8
Commission Junction	795	0.8
saambaa Direct	746	0.75
SkimLinks	739	0.74
Sourcepoint	737	0.74
AndBeyond.Media Direct	728	0.73
Admiral VRM	726	0.73
Fyber Direct	712	0.71
Permutive	695	0.7
152 Media Reseller	669	0.67
Impact	657	0.66
Adyoulike	655	0.66
Adbutler	641	0.64
Simpli.fi	639	0.64
Netpub Media Publisher	636	0.64
Rich Audience	635	0.64
Quantum Native Solutions Direct	634	0.63
Neustar AdAdvisor	611	0.61
Mediavine	605	0.6
Omnitag	600	0.6
Equativ Publisher	600	0.6
Sortable Direct	595	0.6
ADman Media	582	0.58
Beeswax	576	0.58
RevContent	568	0.57
SiteScout	564	0.56
cXense	564	0.56
Gamma SSP Direct	559	0.56
Media.net	554	0.55
Intimate Merger	552	0.55
Optimatic Reseller	543	0.54
Mobile Ad Trading Direct	542	0.54
Limpid Publisher	538	0.54
diDNA Publisher	537	0.54
Rocket Fuel	524	0.52
Cedato Reseller	521	0.52
PulsePoint Reseller	520	0.52
MGID	516	0.52
WideOrbit Direct	513	0.51
Bauer	505	0.5
optAd360 Direct	504	0.5
Lockerdome Reseller	503	0.5
Brandmetrics	497	0.5
Genesis Media Direct	495	0.5
Link Share	486	0.49
AdTrue Reseller	484	0.48
IndexExchange	479	0.48
FoxPush Publisher	474	0.47
AdAsia Reseller	460	0.46
Triple13 Publisher	448	0.45
Freestar Publisher	448	0.45
MNTN	445	0.44
C1X Reseller	441	0.44
Adobe Audience Manager Sync	435	0.43
Vuble Reseller	427	0.43
Connatix	426	0.43
Advibe Media Publisher	426	0.43
GourmetAds Direct	423	0.42
Google Matched Content	421	0.42
Ad.Plus Publisher	415	0.42
WMG International	403	0.4
ad.plus Reseller	402	0.4
AdRiver	401	0.4
Wunderkind	398	0.4
PHP Ads	397	0.4
DeepIntent Direct	396	0.4
Freestar	396	0.4
Ezoic Publisher	395	0.4
DeepIntent Reseller	395	0.4
FatChilli Publisher	393	0.39
FatChilli Media Publisher	393	0.39
Loopme	390	0.39
DoubleClick Bid Manager	386	0.39
adstir Direct	386	0.39
Experian Reseller	386	0.39
Mediawayss Direct	385	0.38
MemeVideo Direct	384	0.38
Raptive	383	0.38
Adiiix Publisher	383	0.38
BounceX	370	0.37
Colombia Online	366	0.37
RTB House	365	0.36
DoubleVerify	364	0.36
optAd360 Publisher	363	0.36
BlockAdBlock	358	0.36
Eyeota	355	0.36
PlayStream Publisher	352	0.35
Undertone	351	0.35
Clever Advertising	349	0.35
adingo	345	0.34
BeOp Publisher	343	0.34
Smile Wanted Publisher	341	0.34
Adpone Publisher	336	0.34
vi	334	0.33
BidFuse Publisher	332	0.33
CafeMedia	329	0.33
RTK Direct	326	0.33
GeoEdge	323	0.32
GourmetAds Reseller	322	0.32
MediaWallah	310	0.31
Streamlyn Media Reseller	310	0.31
Project Agora Publisher	309	0.31
Vuble Direct	308	0.31
Adition	305	0.3
Ad Lightning	305	0.3
AdKernel	305	0.3
Flashtalking	303	0.3
Movable Ink	300	0.3
Atlas	298	0.3
Hashtag Labs	298	0.3
Quantcast Reseller	297	0.3
152 Media Publisher	297	0.3
Sekindo Reseller	296	0.3
SSPHighway Reseller	295	0.3
Ooyala Reseller	292	0.29
ExoClick	287	0.29
Streamlyn Media Direct	287	0.29
PulsePoint Direct	286	0.29
Clickio Direct	283	0.28
Between Digital	283	0.28
Caraytech e-planning	282	0.28
Jobcase	279	0.28
Minute Media	278	0.28
Publift Fuse Platform	278	0.28
Total Media Direct	277	0.28
Cedato Direct	277	0.28
PurpleAds Publisher	275	0.27
BidSwitch Reseller	274	0.27
StreamRail Reseller	273	0.27
Motionspots Reseller	273	0.27
Evidon	268	0.27
IntentIQ	267	0.27
Primis Reseller	265	0.26
Automatad Publisher	262	0.26
Interdog Media Publisher	261	0.26
Internet Billboard Direct	260	0.26
Exponential Reseller	259	0.26
Infolinks	257	0.26
Roku	257	0.26
ClickCease	255	0.26
AcuityAds	254	0.25
Nativery	251	0.25
MicroAd	250	0.25
Zedo Direct	249	0.25
BlueKai	248	0.25
AnyManager Publisher	248	0.25
Onomagic Publisher	246	0.25
DynAdmic Direct	243	0.24
Spotify Advertising	240	0.24
Switch Reseller	238	0.24
Rakuten Affiliate	236	0.24
Comet Cox Media Direct	235	0.24
Vertoz Direct	235	0.24
DistroScale Direct	234	0.23
Rewardful	232	0.23
AuxoAds Publisher	231	0.23
Mow Player Publisher	227	0.23
ad6 media Reseller	226	0.23
DTScout	225	0.22
OnAudience	225	0.22
Ligatus Direct	224	0.22
Atlas5 Tech Publisher	224	0.22
AdAsia Direct	223	0.22
Adnami	222	0.22
VDO.AI Publisher	222	0.22
GetMedia MX Publisher	222	0.22
Ezoic Direct	220	0.22
Vhbx Reseller	217	0.22
Kargo	216	0.22
PubWise Publisher	216	0.22
AppMonet Publisher	215	0.22
AMXRTB Publisher	215	0.22
AdaptMX Publisher	215	0.22
Switch Concepts Direct	211	0.21
Media Trust	207	0.21
Somoaudience Direct	206	0.21
Advertising Technologies	204	0.2
Admixer	203	0.2
YuMe Direct	201	0.2
saambaa Reseller	200	0.2
Dailymotion Reseller	198	0.2
VidCrunch Publisher	197	0.2
Vidoomy	196	0.2
Audienciad Publisher	195	0.19
RockerBox	194	0.19
Media Innovation Group	193	0.19
Mobile Ad Trading Reseller	193	0.19
Adswizz	192	0.19
Impactify Publisher	192	0.19
Infolinks Reseller	191	0.19
Videology Group Direct	191	0.19
HasOffers	190	0.19
MONEYTAG Publisher	190	0.19
Pangle Publisher	189	0.19
PMB Monetize Publisher	189	0.19

1,574,961 Detections

of Advertising in the Top 100k Sites. Last updated 07th Jun 2025.

DoubleClick.Net is currently the most popular technology in this category.