Advertising Usage Distribution in the Top 100k Sites

Top In Advertising Usage Distribution in the Top 100k Sites

Technology	Websites	%
DoubleClick.Net	45,521	45.52
Facebook Custom Audiences	24,182	24.18
Google Remarketing	19,623	19.62
Ads.txt	18,107	18.11
Google Direct	17,528	17.53
Google Adsense	15,577	15.58
AppNexus Reseller	12,777	12.78
RubiconProject Reseller	12,763	12.76
PubMatic Reseller	12,743	12.74
OpenX Reseller	12,630	12.63
Google Reseller	12,391	12.39
IndexExchange Reseller	12,203	12.2
ContextWeb Reseller	11,592	11.59
AOL Reseller	11,519	11.52
SpotXChange Reseller	11,402	11.4
SmartAdServer Reseller	11,335	11.34
RhythmOne Reseller	11,209	11.21
RubiconProject Direct	10,968	10.97
Improve Digital Reseller	10,688	10.69
PubMatic Direct	10,687	10.69
IndexExchange Direct	10,674	10.67
FreeWheel Reseller	10,578	10.58
Yahoo Reseller	10,533	10.53
ORC International Reseller	10,324	10.32
AppNexus Direct	10,281	10.28
Tremor Video Reseller	10,105	10.1
Smaato Reseller	10,043	10.04
Sovrn Reseller	10,031	10.03
OpenX Direct	10,003	10
DistrictM Reseller	9,943	9.94
Amazon Direct	9,942	9.94
Google Publisher Tag	9,843	9.84
GumGum Reseller	9,812	9.81
Sovrn Direct	9,699	9.7
Lijit Direct	9,696	9.7
Lijit Reseller	9,572	9.57
AdMan Reseller	9,386	9.39
Sonobi Reseller	9,251	9.25
LoopMe Reseller	9,222	9.22
Beachfront Reseller	9,004	9
OneTag Reseller	8,999	9
RhythmOne Direct	8,837	8.84
AOL Direct	8,770	8.77
Adform Reseller	8,759	8.76
Triple Lift Direct	8,728	8.73
LKQD Reseller	8,632	8.63
33 Across Reseller	8,463	8.46
FLoC	8,382	8.38
Yahoo Direct	8,243	8.24
SmartAdServer Direct	8,191	8.19
The MediaGrid Direct	8,186	8.19
ORC International Direct	8,104	8.1
Synacor Reseller	8,057	8.06
Triple Lift Reseller	7,912	7.91
Criteo Direct	7,828	7.83
Converstand Media Reseller	7,810	7.81
ShareThrough Direct	7,784	7.78
Media.net Direct	7,780	7.78
DistrictM Direct	7,668	7.67
ShareThrough Reseller	7,659	7.66
AppNexus	7,599	7.6
The MediaGrid Reseller	7,593	7.59
Converstand Media Direct	7,406	7.41
OneTag Direct	7,319	7.32
Yieldmo Reseller	7,299	7.3
Teads Direct	7,293	7.29
Telaria Reseller	7,237	7.24
AdYouLike Reseller	7,022	7.02
33 Across Direct	6,975	6.98
LinkedIn Ads	6,854	6.85
Media.net Reseller	6,794	6.79
GumGum Direct	6,782	6.78
Criteo Reseller	6,745	6.74
Sonobi Direct	6,737	6.74
ContextWeb Direct	6,723	6.72
Google Floodlight Counter	6,713	6.71
SpotXChange Direct	6,587	6.59
Twitter Ads	6,578	6.58
The Trade Desk	6,507	6.51
Improve Digital Direct	6,337	6.34
Amazon Ad System	6,220	6.22
Criteo	6,196	6.2
Rubicon Project	6,141	6.14
Yieldmo Direct	5,898	5.9
Admixer Reseller	5,727	5.73
Smaato Direct	5,688	5.69
Teads Reseller	5,527	5.53
Consent Management Platform API v 2.0	5,473	5.47
comScore Activation	5,456	5.46
Aniview Reseller	5,455	5.46
Outbrain Direct	5,425	5.42
Pubmatic	5,417	5.42
SmartyAds Reseller	5,380	5.38
Adform Direct	5,299	5.3
Comet Cox Media Reseller	5,295	5.3
Amazon Reseller	5,249	5.25
DoubleClick Bid Manager	5,234	5.23
Outbrain Reseller	5,214	5.21
Index Exchange	5,168	5.17
FreeWheel Direct	5,108	5.11
AdYouLike Direct	4,995	5
ucfunnel Reseller	4,947	4.95
App-Ads.txt	4,926	4.93
Mobfox Reseller	4,915	4.92
Rich Audience Direct	4,736	4.74
AdMan Direct	4,710	4.71
Taboola Direct	4,668	4.67
Between Digital Reseller	4,614	4.61
E-Planning Reseller	4,604	4.6
Rich Audience Reseller	4,592	4.59
Openads/OpenX	4,565	4.57
Amazon Transparent Ad Marketplace	4,365	4.36
GroundTruth Reseller	4,335	4.34
vidoomy Reseller	4,318	4.32
Between Digital Direct	4,318	4.32
Undertone Direct	4,299	4.3
Connectad Direct	4,293	4.29
E-Planning Direct	4,204	4.2
Beachfront Direct	4,196	4.2
SpringServe Reseller	4,142	4.14
Bidtellect Reseller	4,058	4.06
Synacor Direct	4,034	4.03
Undertone Reseller	4,016	4.02
Tremor Video Direct	3,966	3.97
Taboola	3,900	3.9
Nativo Direct	3,834	3.83
Vidazoo Reseller	3,787	3.79
Revcontent Direct	3,783	3.78
Fyber Reseller	3,725	3.72
Amazon Associates	3,689	3.69
fluct Direct	3,508	3.51
Telaria Direct	3,474	3.47
SpringServe Direct	3,442	3.44
DemDex	3,402	3.4
Smartclip Reseller	3,367	3.37
Yieldlab Reseller	3,363	3.36
adtelligent Direct	3,342	3.34
fluct Reseller	3,341	3.34
Outbrain	3,232	3.23
Brightcom Direct	3,195	3.2
vidoomy Direct	3,147	3.15
LoopMe Direct	3,074	3.07
Adobe Audience Manager	3,073	3.07
ucfunnel Direct	3,064	3.06
Connatix Direct	3,030	3.03
IponWeb BidSwitch	3,026	3.03
RTB House Direct	2,988	2.99
Chocolate Direct	2,961	2.96
LKQD Direct	2,923	2.92
adtelligent Reseller	2,907	2.91
TripleLift	2,890	2.89
Admixer Direct	2,858	2.86
Genesis Media Reseller	2,830	2.83
Teads	2,699	2.7
Simpli.fi	2,681	2.68
AdRoll	2,673	2.67
Stroeer Direct	2,670	2.67
Revcontent Reseller	2,665	2.66
Quantum Native Solutions Reseller	2,647	2.65
Connectad Reseller	2,609	2.61
Google Floodlight Sales	2,579	2.58
my6sense Reseller	2,548	2.55
Chocolate Reseller	2,514	2.51
Facebook Reseller	2,445	2.44
Consumable Direct	2,444	2.44
Smartclip Direct	2,437	2.44
StackAdapt	2,423	2.42
Lockerdome Direct	2,415	2.42
Seedtag Direct	2,352	2.35
Beeswax	2,311	2.31
Header Tag by Index Exchange	2,303	2.3
MGID Direct	2,281	2.28
Viralize Direct	2,255	2.26
ContextWeb	2,255	2.26
Aggregate Knowledge	2,233	2.23
Sekindo Direct	2,232	2.23
Primis Direct	2,231	2.23
Sharethrough	2,217	2.22
Prebid	2,213	2.21
ad.plus Direct	2,210	2.21
Turn	2,137	2.14
Mobfox Direct	2,126	2.13
Google Inteactive Media Ads	2,125	2.12
Smartstream Reseller	2,105	2.1
SmartyAds Direct	2,071	2.07
AerServ Reseller	2,032	2.03
Triton Digital Reseller	2,032	2.03
Snap Pixel	2,015	2.02
Triton Digital Direct	2,012	2.01
Improve Digital	1,998	2
Tapad	1,989	1.99
BlueKai	1,969	1.97
BrightRoll Reseller	1,955	1.96
Neustar AdAdvisor	1,947	1.95
Adobe Audience Manager Sync	1,939	1.94
Kargo Direct	1,929	1.93
Yieldlab Direct	1,911	1.91
SiteScout	1,908	1.91
Infolinks Direct	1,886	1.89
YieldBot Reseller	1,871	1.87
Burst Media	1,865	1.86
Integral Ad Science	1,856	1.86
ExactTarget	1,809	1.81
Videology Group Reseller	1,784	1.78
TargetSpot Reseller	1,770	1.77
AdTrue Direct	1,756	1.76
Taboola Reseller	1,736	1.74
Nativo Reseller	1,731	1.73
Stroeer Reseller	1,726	1.73
Adform	1,725	1.72
EMX	1,722	1.72
pixfuture Direct	1,687	1.69
Yadro BannerHost	1,682	1.68
Mars Media Group Reseller	1,611	1.61
AvantisVideo Direct	1,594	1.59
Yieldmo	1,581	1.58
SunMedia Direct	1,575	1.58
Yahoo Ad Sync	1,574	1.57
Roku	1,566	1.57
Reddit Ads	1,558	1.56
Technorati Media	1,489	1.49
AdBlock Acceptable Ads	1,478	1.48
Next Millenium Direct	1,473	1.47
Rocket Fuel	1,445	1.44
GumGum	1,436	1.44
Facebook Direct	1,398	1.4
Somoaudience Reseller	1,397	1.4
Imonomy Reseller	1,396	1.4
AcuityAds	1,394	1.39
Adelphic	1,381	1.38
Exponential Direct	1,357	1.36
SpotX	1,356	1.36
Tappx Reseller	1,354	1.35
Clickagy	1,353	1.35
Tribal Fusion	1,350	1.35
AdGear	1,346	1.35
SpotXchange	1,341	1.34
Media.net	1,340	1.34
Brave Reseller	1,340	1.34
eXelate	1,329	1.33
LiveIntent Direct	1,301	1.3
Gamma SSP Reseller	1,286	1.29
RTB House Reseller	1,276	1.28
Aniview Direct	1,263	1.26
BidSwitch	1,252	1.25
WideOrbit Reseller	1,228	1.23
Dailymotion Direct	1,218	1.22
152 Media Direct	1,216	1.22
AWIN	1,215	1.21
Sonobi	1,202	1.2
Tappx Direct	1,162	1.16
adstir Reseller	1,140	1.14
Native Ads Reseller	1,136	1.14
JW Player Tracking	1,124	1.12
Advertising.com	1,118	1.12
Loopme	1,111	1.11
Insticator Direct	1,070	1.07
RevContent	1,056	1.06
AerServ Direct	1,048	1.05
Affiliate Window	1,011	1.01
Mars Media Group Direct	1,005	1
WideOrbit Direct	1,000	1
Gamoshi Reseller	987	0.99
MGID Reseller	982	0.98
DynAdmic Reseller	953	0.95
Nativo	934	0.93
Media Innovation Group	928	0.93
saambaa Direct	927	0.93
TargetSpot Direct	925	0.92
ADFOX	918	0.92
Link Share	891	0.89
Eyeota	889	0.89
Semasio	885	0.88
Yoc Direct	882	0.88
OneTag	877	0.88
Brightcom Reseller	874	0.87
TrustX Direct	871	0.87
SkimLinks	855	0.86
Conversant	853	0.85
Appier	847	0.85
Adyoulike	844	0.84
Omnitag	837	0.84
MaxPoint Interactive	823	0.82
Viralize Reseller	823	0.82
LiveIntent	821	0.82
Cedato Reseller	811	0.81
Xapads Direct	804	0.8
Admiral VRM	792	0.79
Commission Junction	787	0.79
Vidazoo Direct	785	0.78
Sortable Direct	782	0.78
Comet Cox Media Direct	779	0.78
OnAudience	776	0.78
Bidtellect	762	0.76
Truvid Direct	762	0.76
cXense	747	0.75
DoubleVerify	726	0.73
Impact	725	0.73
Underdog Media Direct	721	0.72
PLAYGROUND XYZ	717	0.72
Adbutler	717	0.72
Gamma SSP Direct	697	0.7
AdAsia Reseller	696	0.7
BlockAdBlock	689	0.69
AdTheorent	685	0.68
Quantum Native Solutions Direct	683	0.68
Consumable Reseller	682	0.68
Mobile Ad Trading Direct	680	0.68
Adition	678	0.68
StickyAds TV	673	0.67
Imonomy Direct	673	0.67
AdThrive	663	0.66
Permutive	658	0.66
Mediavine	638	0.64
DAConsortium Reseller	631	0.63
RTK Direct	625	0.62
C1X Reseller	624	0.62
Sourcepoint	622	0.62
Vuble Reseller	618	0.62
Flashtalking	616	0.62
BounceX	616	0.62
Intimate Merger	609	0.61
ad.plus Reseller	604	0.6
Smart Adserver	600	0.6
PulsePoint Reseller	591	0.59
Yandex	584	0.58
Google Matched Content	573	0.57
Connatix	567	0.57
vi	567	0.57
Federated Media Publishing	566	0.57
AdTrue Reseller	550	0.55
Cedato Direct	546	0.55
Infolinks Reseller	540	0.54
Optimatic Reseller	533	0.53
StreamRail Reseller	532	0.53
Mobile Ad Trading Reseller	527	0.53
Nativery	519	0.52
Genesis Media Direct	517	0.52
Ad Lightning	516	0.52
Unified ID 2.0	514	0.51
Kargo	508	0.51
Oath Reseller	507	0.51
Fyber Direct	498	0.5
DynAdmic Direct	492	0.49
RTB House	491	0.49
Experian Reseller	488	0.49
Exponential	484	0.48
Narrative	472	0.47
ExoClick	469	0.47
Infolinks	464	0.46
Streamlyn Media Direct	457	0.46
DAConsortium Direct	451	0.45
DTScout	443	0.44
WMG International	439	0.44
Brandmetrics	435	0.43
Evidon	433	0.43
DistroScale Direct	430	0.43
Exponential Reseller	428	0.43
Atlas	425	0.43
adstir Direct	425	0.43
Yahoo Small Business	422	0.42
Lockerdome Reseller	421	0.42
Sekindo Reseller	417	0.42
Freestar	416	0.42
CafeMedia	415	0.42
Podsights	409	0.41
Rich Audience	406	0.41
Engage BDR	401	0.4
Between Digital	399	0.4
AMob	396	0.4
Seedtag Reseller	396	0.4
MicroAd	391	0.39
JustPremium	390	0.39
Audigent	390	0.39
Polar	385	0.38
152 Media Reseller	379	0.38
Primis Reseller	379	0.38
DeepIntent Direct	378	0.38
Rock You Reseller	377	0.38
Rakuten Affiliate	376	0.38
AndBeyond.Media Direct	375	0.38
ClickCease	374	0.37
Movable Ink	374	0.37
Adswizz	374	0.37
Viafoura	374	0.37
AdRiver	370	0.37
Toutiao	367	0.37
DynAdmic	364	0.36
Advangelists	362	0.36
Plista Direct	362	0.36
Concert	362	0.36
Ligatus Direct	358	0.36
RockerBox	356	0.36
Vuble Direct	355	0.36
Vhbx Reseller	354	0.35
Total Media Direct	346	0.35
Inneractive Reseller	341	0.34
Undertone	339	0.34
optAd360 Direct	339	0.34
MGID	338	0.34
PulsePoint Direct	337	0.34
SSPHighway Reseller	334	0.33
RTK Reseller	332	0.33
Carambola Direct	332	0.33
PHP Ads	330	0.33
Yieldlab	329	0.33
IndexExchange	328	0.33
GourmetAds Direct	325	0.32
SpringServe	325	0.32
MediaWallah	320	0.32
Ezoic	319	0.32
Drawbridge	318	0.32
Unblockia	318	0.32
my6sense Direct	318	0.32
Next Millenium Reseller	318	0.32
StreamRail Direct	313	0.31
AudienceRate	311	0.31
Underdog Media	310	0.31
FirstImpression Direct	309	0.31
Bidfluence Reseller	306	0.31
ID5	306	0.31
Dstillery	302	0.3
Adnami	297	0.3
AdAsia Direct	296	0.3
bRealtime	295	0.3
Quantcast Reseller	295	0.3
Connatix Reseller	291	0.29
MemeVideo Direct	289	0.29
Gamoshi Direct	289	0.29
ad6 media Reseller	287	0.29
ADTECH	287	0.29
Avocet	282	0.28
DeepIntent Reseller	280	0.28
Clickio Direct	280	0.28
YuMe Reseller	277	0.28
Mediawayss Direct	272	0.27
pixfuture Reseller	271	0.27
Kargo Reseller	270	0.27
Inmobi	269	0.27
Sunmedia	268	0.27
Xapads Reseller	267	0.27
Google Consumer Surveys	261	0.26
Perfect Audience	257	0.26
Zedo Direct	257	0.26
YieldLove	256	0.26
adingo	256	0.26
Videology Group Direct	256	0.26
Sape	253	0.25
Smartclip	252	0.25
AnyClip Direct	252	0.25
Affectv	250	0.25
SnigelWeb	250	0.25
Amobee	248	0.25
Zedo	245	0.24
Vertoz Direct	245	0.24
Innovid	244	0.24
BidSwitch Reseller	244	0.24
Bizo	239	0.24
Somoaudience Direct	237	0.24
IntentIQ	236	0.24
Coull Reseller	236	0.24
Hybrid.ai	235	0.24
AdZerk	233	0.23
VigLink	230	0.23
Motionspots Direct	230	0.23
RhythmOne	229	0.23
Ooyala Reseller	229	0.23
Streamlyn Media Reseller	228	0.23
Freebit Admind	227	0.23
YuMe Direct	226	0.23
So-net Media	225	0.22
ad6 media Direct	224	0.22
ADMAN	223	0.22
ReachLocal	222	0.22
hubvisor	222	0.22
ETarget	221	0.22
popIn	221	0.22
Jivox	220	0.22
Temelio	218	0.22
Epsilon Reseller	217	0.22
Walmart	215	0.22
Bandsintown Amplified	214	0.21

1,462,293 Detections

of Advertising in the Top 100k Sites. Last updated 27th Jan 2023.

DoubleClick.Net is currently the most popular technology in this category.