Advertising Usage Distribution in the Top 100k Sites

Top In Advertising Usage Distribution in the Top 100k Sites

Technology	Websites	%
DoubleClick.Net	59,195	59.2
Ads.txt	19,498	19.5
Google Direct	18,306	18.31
Google Remarketing	18,271	18.27
Facebook Custom Audiences	17,105	17.1
PubMatic Reseller	14,099	14.1
AppNexus Reseller	14,090	14.09
RubiconProject Reseller	14,090	14.09
Google Adsense	13,969	13.97
Google Reseller	13,914	13.91
OpenX Reseller	13,776	13.78
IndexExchange Reseller	13,438	13.44
SmartAdServer Reseller	13,167	13.17
Sellers Json	12,991	12.99
ContextWeb Reseller	12,795	12.8
RubiconProject Direct	12,489	12.49
Improve Digital Reseller	12,428	12.43
FreeWheel Reseller	12,112	12.11
PubMatic Direct	11,920	11.92
OneTag Reseller	11,901	11.9
Smaato Reseller	11,798	11.8
Lijit Reseller	11,748	11.75
ShareThrough Reseller	11,712	11.71
Adform Reseller	11,643	11.64
RhythmOne Reseller	11,620	11.62
IndexExchange Direct	11,445	11.44
LoopMe Reseller	11,434	11.43
Yahoo Reseller	11,425	11.42
AppNexus Direct	11,383	11.38
Amazon Direct	11,330	11.33
Amazon APS Direct	11,313	11.31
Sonobi Reseller	11,293	11.29
Lijit Direct	11,000	11
OpenX Direct	10,976	10.98
Triple Lift Reseller	10,937	10.94
Sovrn Reseller	10,860	10.86
ORC International Reseller	10,727	10.73
The MediaGrid Direct	10,695	10.7
AdMan Reseller	10,610	10.61
AdYouLike Reseller	10,582	10.58
Media.net Reseller	10,563	10.56
33 Across Reseller	10,538	10.54
The MediaGrid Reseller	10,500	10.5
AOL Reseller	10,488	10.49
OneTag Direct	10,396	10.4
SmartAdServer Direct	10,243	10.24
Converstand Media Reseller	10,222	10.22
Yieldmo Reseller	10,208	10.21
SpotXChange Reseller	10,167	10.17
GumGum Reseller	10,134	10.13
Tremor Video Reseller	10,012	10.01
Beachfront Reseller	9,982	9.98
Triple Lift Direct	9,967	9.97
Criteo Direct	9,836	9.84
ShareThrough Direct	9,549	9.55
Media.net Direct	9,538	9.54
DistrictM Reseller	9,505	9.5
Sovrn Direct	9,303	9.3
Criteo Reseller	8,894	8.89
Teads Direct	8,839	8.84
Amazon Reseller	8,259	8.26
Amazon APS Reseller	8,166	8.17
Telaria Reseller	8,153	8.15
Rich Audience Reseller	7,813	7.81
E-Planning Reseller	7,702	7.7
RhythmOne Direct	7,690	7.69
33 Across Direct	7,666	7.67
Google Publisher Tag	7,659	7.66
Converstand Media Direct	7,569	7.57
Improve Digital Direct	7,505	7.51
LKQD Reseller	7,488	7.49
vidoomy Reseller	7,408	7.41
Sonobi Direct	7,362	7.36
Yahoo Direct	7,294	7.29
Between Digital Reseller	7,192	7.19
GumGum Direct	7,168	7.17
Synacor Reseller	7,103	7.1
Smaato Direct	6,968	6.97
Undertone Reseller	6,776	6.78
SmartyAds Reseller	6,751	6.75
Consent Management Platform API v 2.0	6,680	6.68
Adform Direct	6,666	6.67
Admixer Reseller	6,637	6.64
Outbrain Reseller	6,614	6.61
Google Floodlight Counter	6,594	6.59
AdYouLike Direct	6,531	6.53
Aniview Reseller	6,406	6.41
AOL Direct	6,279	6.28
Yieldmo Direct	6,228	6.23
Rich Audience Direct	6,204	6.2
ContextWeb Direct	6,164	6.16
Connectad Reseller	5,984	5.98
ORC International Direct	5,958	5.96
Criteo	5,921	5.92
LinkedIn Ads	5,900	5.9
Mobfox Reseller	5,881	5.88
FreeWheel Direct	5,867	5.87
fluct Reseller	5,614	5.61
Outbrain Direct	5,575	5.58
AdMan Direct	5,449	5.45
Nativo Reseller	5,399	5.4
Seedtag Direct	5,260	5.26
Xapads Reseller	5,203	5.2
DistrictM Direct	5,182	5.18
Brave Reseller	5,086	5.09
Teads Reseller	5,078	5.08
AppNexus	5,039	5.04
Between Digital Direct	5,001	5
Amazon Ad System	4,985	4.98
App-Ads.txt	4,884	4.88
Taboola Direct	4,767	4.77
Vidazoo Reseller	4,737	4.74
The Trade Desk	4,683	4.68
Kargo Reseller	4,655	4.66
SpotXChange Direct	4,637	4.64
ucfunnel Reseller	4,606	4.61
E-Planning Direct	4,555	4.56
Nativo Direct	4,510	4.51
Connectad Direct	4,387	4.39
Smartclip Reseller	4,315	4.32
Yieldlab Reseller	4,141	4.14
RTB House Reseller	4,130	4.13
MGID Direct	4,107	4.11
AmazonBot Disallow	4,075	4.08
Undertone Direct	4,054	4.05
FLoC	4,042	4.04
Adtelligent Direct	3,929	3.93
fluct Direct	3,865	3.86
Pubmatic	3,862	3.86
Rubicon Project	3,807	3.81
Quantum Native Solutions Reseller	3,803	3.8
Next Millenium Direct	3,770	3.77
vidoomy Direct	3,757	3.76
GroundTruth Reseller	3,752	3.75
Comet Cox Media Reseller	3,716	3.72
Amazon Associates	3,713	3.71
Openads/OpenX	3,685	3.68
Twitter Ads	3,609	3.61
RTB House Direct	3,573	3.57
ID5	3,498	3.5
SpringServe Reseller	3,446	3.45
Next Millenium Reseller	3,443	3.44
Triton Digital Reseller	3,428	3.43
Kargo Direct	3,382	3.38
Amazon Transparent Ad Marketplace	3,338	3.34
comScore Activation	3,250	3.25
Vidazoo Direct	3,201	3.2
MGID Reseller	3,189	3.19
Taboola	3,179	3.18
Insticator Direct	3,170	3.17
Infolinks Direct	3,160	3.16
Adtelligent Reseller	3,100	3.1
Mars Media Group Reseller	3,027	3.03
Revcontent Direct	2,987	2.99
SunMedia Direct	2,986	2.99
Bidtellect Reseller	2,963	2.96
TargetSpot Reseller	2,935	2.94
Consumable Reseller	2,931	2.93
Google Floodlight Sales	2,902	2.9
Index Exchange	2,887	2.89
Brightcom Direct	2,883	2.88
LoopMe Direct	2,873	2.87
Connatix Direct	2,831	2.83
Stroeer Direct	2,826	2.83
Fyber Reseller	2,816	2.82
Admixer Direct	2,794	2.79
Smartstream Reseller	2,790	2.79
Tremor Video Direct	2,788	2.79
Beachfront Direct	2,718	2.72
Chocolate Reseller	2,703	2.7
LKQD Direct	2,701	2.7
Revcontent Reseller	2,665	2.66
Adobe Audience Manager	2,557	2.56
Stroeer Reseller	2,549	2.55
Smartclip Direct	2,548	2.55
SpringServe Direct	2,530	2.53
Chocolate Direct	2,523	2.52
Mobfox Direct	2,516	2.52
Telaria Direct	2,495	2.5
SmartyAds Direct	2,473	2.47
ucfunnel Direct	2,446	2.45
Synacor Direct	2,423	2.42
Viralize Direct	2,397	2.4
Xapads Direct	2,384	2.38
Viralize Reseller	2,368	2.37
Gamoshi Reseller	2,366	2.37
Yieldlab Direct	2,327	2.33
ad.plus Direct	2,210	2.21
Aniview Direct	2,185	2.18
Brightcom Reseller	2,161	2.16
Google Inteactive Media Ads	2,139	2.14
Triton Digital Direct	2,059	2.06
Teads	2,038	2.04
Insticator Reseller	2,034	2.03
Reddit Ads	2,003	2
Facebook Reseller	1,973	1.97
TripleLift	1,967	1.97
Yoc Direct	1,956	1.96
DemDex	1,947	1.95
Consumable Direct	1,946	1.95
Outbrain	1,906	1.91
Tappx Direct	1,905	1.9
my6sense Reseller	1,899	1.9
IponWeb BidSwitch	1,885	1.88
Taboola Reseller	1,862	1.86
Prebid	1,820	1.82
Genesis Media Reseller	1,795	1.8
Unified ID 2.0	1,730	1.73
DynAdmic Reseller	1,669	1.67
Dailymotion Direct	1,654	1.65
WideOrbit Reseller	1,599	1.6
Sharethrough	1,572	1.57
ExactTarget	1,559	1.56
TrustX Direct	1,531	1.53
Lockerdome Direct	1,529	1.53
Tapad	1,527	1.53
Truvid Direct	1,514	1.51
Integral Ad Science	1,507	1.51
AdTrue Direct	1,499	1.5
Yoc Reseller	1,494	1.49
Blockthrough	1,490	1.49
AdRoll	1,484	1.48
BrightRoll Reseller	1,470	1.47
Conversant	1,438	1.44
Header Tag by Index Exchange	1,430	1.43
pixfuture Direct	1,423	1.42
Improve Digital	1,420	1.42
adstir Reseller	1,416	1.42
SunMedia Reseller	1,406	1.41
Yadro BannerHost	1,382	1.38
AerServ Reseller	1,373	1.37
Tappx Reseller	1,365	1.36
Burst Media	1,363	1.36
Turn	1,324	1.32
Next Millennium Publisher	1,292	1.29
Gamma SSP Reseller	1,284	1.28
Sekindo Direct	1,263	1.26
Primis Direct	1,263	1.26
Mars Media Group Direct	1,227	1.23
Seedtag Reseller	1,213	1.21
YieldBot Reseller	1,193	1.19
Snap Pixel	1,189	1.19
LiveIntent	1,182	1.18
LiveIntent Direct	1,177	1.18
Adform	1,166	1.17
Sonobi	1,148	1.15
Underdog Media Direct	1,146	1.15
Affiliate Window	1,133	1.13
Exponential Direct	1,130	1.13
StackAdapt	1,115	1.12
Facebook Direct	1,090	1.09
AWIN	1,063	1.06
ContextWeb	1,058	1.06
DAConsortium Reseller	1,056	1.06
Playground XYZ Publisher	1,038	1.04
Aggregate Knowledge	1,017	1.02
AvantisVideo Direct	1,009	1.01
AdBlock Acceptable Ads	1,005	1
StickyAds TV	1,003	1
JW Player Tracking	996	1
DAConsortium Direct	983	0.98
Yieldmo	966	0.97
152 Media Direct	955	0.96
ADFOX	943	0.94
AerServ Direct	941	0.94
Connatix Reseller	928	0.93
Somoaudience Reseller	904	0.9
Imonomy Reseller	902	0.9
Native Ads Reseller	889	0.89
Audigent	883	0.88
Videology Group Reseller	876	0.88
Imonomy Direct	865	0.86
Smart Adserver	863	0.86
Vidoomy Publisher	862	0.86
Inventory Partner Domain	861	0.86
GumGum	835	0.84
Adapex Publisher	830	0.83
TargetSpot Direct	807	0.81
Commission Junction	797	0.8
Gamoshi Direct	794	0.79
saambaa Direct	787	0.79
SkimLinks	779	0.78
Adyoulike	762	0.76
Beeswax	747	0.75
Sourcepoint	733	0.73
Nativo	730	0.73
AndBeyond.Media Direct	725	0.73
Admiral VRM	718	0.72
152 Media Reseller	690	0.69
Omnitag	687	0.69
SiteScout	687	0.69
Permutive	681	0.68
Fyber Direct	681	0.68
Rich Audience	679	0.68
Neustar AdAdvisor	663	0.66
Quantum Native Solutions Direct	662	0.66
Netpub Media Publisher	659	0.66
Impact	653	0.65
Adbutler	644	0.64
Simpli.fi	641	0.64
Sortable Direct	630	0.63
Limpid Publisher	628	0.63
ADman Media	627	0.63
Brave Direct	627	0.63
Adobe Audience Manager Sync	619	0.62
Mediavine	608	0.61
Media.net	598	0.6
Rocket Fuel	597	0.6
Equativ Publisher	596	0.6
cXense	572	0.57
Mobile Ad Trading Direct	572	0.57
Gamma SSP Direct	562	0.56
RevContent	559	0.56
Optimatic Reseller	559	0.56
Cedato Reseller	555	0.56
PulsePoint Reseller	552	0.55
MGID	546	0.55
diDNA Publisher	545	0.55
Yandex	540	0.54
optAd360 Direct	539	0.54
WideOrbit Direct	539	0.54
Link Share	519	0.52
IndexExchange	518	0.52
Bauer	512	0.51
DoubleVerify	509	0.51
Intimate Merger	508	0.51
Lockerdome Reseller	507	0.51
Genesis Media Direct	496	0.5
Brandmetrics	495	0.5
AdTrue Reseller	484	0.48
AdAsia Reseller	478	0.48
FoxPush Publisher	469	0.47
Loopme	462	0.46
GourmetAds Direct	456	0.46
DoubleClick Bid Manager	452	0.45
Vuble Reseller	451	0.45
Triple13 Publisher	443	0.44
Freestar Publisher	443	0.44
C1X Reseller	437	0.44
Google Matched Content	432	0.43
Advibe Media Publisher	432	0.43
Connatix	430	0.43
Ad.Plus Publisher	429	0.43
AndBeyond.Media Publisher	429	0.43
WMG International	426	0.43
DeepIntent Direct	424	0.42
PHP Ads	413	0.41
Experian Reseller	411	0.41
Wunderkind	409	0.41
ad.plus Reseller	406	0.41
Ezoic Publisher	405	0.4
MemeVideo Direct	405	0.4
MNTN	402	0.4
DeepIntent Reseller	401	0.4
Mediawayss Direct	400	0.4
adstir Direct	396	0.4
AdRiver	393	0.39
Flashtalking	392	0.39
Freestar	392	0.39
Adiiix Publisher	389	0.39
BounceX	386	0.39
FatChilli Publisher	383	0.38
FatChilli Media Publisher	383	0.38
Eyeota	382	0.38
adingo	382	0.38
Raptive	381	0.38
Colombia Online	377	0.38
optAd360 Publisher	374	0.37
Clever Advertising	370	0.37
Undertone	370	0.37
PlayStream Publisher	360	0.36
RTB House	359	0.36
BlockAdBlock	358	0.36
BidFuse Publisher	356	0.36
Ad Lightning	352	0.35
AdKernel	348	0.35
vi	343	0.34
BeOp Publisher	342	0.34
Roku	341	0.34
Smile Wanted Publisher	341	0.34
Adpone Publisher	339	0.34
RTK Direct	335	0.34
GeoEdge	329	0.33
GourmetAds Reseller	329	0.33
Vuble Direct	328	0.33
AvantisVideo Publisher	322	0.32
MediaWallah	319	0.32
Adition	319	0.32
CafeMedia	318	0.32
Project Agora Publisher	315	0.32
Caraytech e-planning	313	0.31
Atlas	307	0.31
Sekindo Reseller	306	0.31
ExoClick	304	0.3
Streamlyn Media Reseller	304	0.3
Evidon	302	0.3
152 Media Publisher	302	0.3
Minute Media	301	0.3
Movable Ink	296	0.3
Advertising.com	295	0.3
Between Digital	295	0.3
PurpleAds Publisher	291	0.29
Infolinks	289	0.29
Quantcast Reseller	289	0.29
Streamlyn Media Direct	289	0.29
Total Media Direct	288	0.29
Ooyala Reseller	287	0.29
PulsePoint Direct	286	0.29
Cedato Direct	286	0.29
SSPHighway Reseller	285	0.29
Internet Billboard Direct	285	0.29
StreamRail Reseller	280	0.28
Jobcase	277	0.28
IntentIQ	276	0.28
Primis Reseller	275	0.27
Hashtag Labs	275	0.27
BlueKai	273	0.27
Yahoo Ad Sync	273	0.27
ClickCease	269	0.27
AcuityAds	269	0.27
Publift Fuse Platform	269	0.27
Interdog Media Publisher	269	0.27
Clickio Direct	268	0.27
Motionspots Reseller	268	0.27
BidSwitch Reseller	266	0.27
Exponential Reseller	262	0.26
Kargo	257	0.26
DynAdmic Direct	254	0.25
Automatad Publisher	251	0.25
Bidtellect	250	0.25
ADTECH	247	0.25
MicroAd	245	0.24
Nativery	244	0.24
Zedo Direct	242	0.24
Comet Cox Media Direct	241	0.24
AnyManager Publisher	240	0.24
Rakuten Affiliate	237	0.24
AuxoAds Publisher	237	0.24
AdAsia Direct	233	0.23
Spotify Advertising	232	0.23
Mow Player Publisher	232	0.23
ad6 media Reseller	231	0.23
EMX	230	0.23
DistroScale Direct	230	0.23
Vertoz Direct	229	0.23
Switch Reseller	227	0.23
Admixer	227	0.23
Ligatus Direct	227	0.23
Somoaudience Direct	227	0.23
Advertising Technologies	226	0.23
Media Trust	225	0.22
Onomagic Publisher	224	0.22
Ezoic Direct	222	0.22
VDO.AI Publisher	220	0.22
Atlas5 Tech Publisher	220	0.22
Vhbx Reseller	219	0.22
Adnami	219	0.22
OnAudience	217	0.22
PubWise Publisher	217	0.22
DTScout	215	0.22
Rewardful	214	0.21
Dailymotion Reseller	210	0.21
AppMonet Publisher	210	0.21
AMXRTB Publisher	210	0.21
AdaptMX Publisher	210	0.21
Mobile Ad Trading Reseller	205	0.2
Switch Concepts Direct	205	0.2
Adelphic	205	0.2
saambaa Reseller	201	0.2
Ezoic	200	0.2
YuMe Direct	200	0.2
Media Innovation Group	197	0.2
Adswizz	197	0.2
Audienciad Publisher	197	0.2
Centro	196	0.2

1,585,696 Detections

of Advertising in the Top 100k Sites. Last updated 03rd Apr 2025.

DoubleClick.Net is currently the most popular technology in this category.