Advertising Usage Distribution in the Top 100k Sites

Top In Advertising Usage Distribution in the Top 100k Sites

Technology	Websites	%
DoubleClick.Net	47,137	47.14
Facebook Custom Audiences	22,232	22.23
Google Remarketing	19,887	19.89
Ads.txt	19,785	19.78
Google Direct	19,222	19.22
Google Adsense	17,056	17.06
RubiconProject Reseller	14,381	14.38
AppNexus Reseller	14,370	14.37
PubMatic Reseller	14,293	14.29
OpenX Reseller	14,127	14.13
Google Reseller	14,048	14.05
IndexExchange Reseller	13,724	13.72
SmartAdServer Reseller	13,418	13.42
ContextWeb Reseller	13,196	13.2
Improve Digital Reseller	12,823	12.82
RubiconProject Direct	12,324	12.32
RhythmOne Reseller	12,310	12.31
FreeWheel Reseller	12,258	12.26
Yahoo Reseller	12,079	12.08
Smaato Reseller	11,936	11.94
PubMatic Direct	11,888	11.89
AOL Reseller	11,633	11.63
Lijit Reseller	11,617	11.62
SpotXChange Reseller	11,519	11.52
IndexExchange Direct	11,491	11.49
Sovrn Reseller	11,483	11.48
LoopMe Reseller	11,478	11.48
Sonobi Reseller	11,389	11.39
AppNexus Direct	11,381	11.38
ShareThrough Reseller	11,369	11.37
Adform Reseller	11,251	11.25
Amazon Direct	11,172	11.17
ORC International Reseller	11,145	11.14
GumGum Reseller	11,041	11.04
OneTag Reseller	10,970	10.97
OpenX Direct	10,907	10.91
Tremor Video Reseller	10,791	10.79
Lijit Direct	10,680	10.68
Triple Lift Reseller	10,594	10.59
AdMan Reseller	10,496	10.5
Beachfront Reseller	10,381	10.38
DistrictM Reseller	10,370	10.37
33 Across Reseller	10,237	10.24
Amazon APS Direct	10,138	10.14
Converstand Media Reseller	10,095	10.1
The MediaGrid Reseller	10,010	10.01
Sovrn Direct	10,001	10
Triple Lift Direct	9,958	9.96
The MediaGrid Direct	9,908	9.91
Criteo Direct	9,906	9.91
Media.net Reseller	9,851	9.85
AdYouLike Reseller	9,748	9.75
OneTag Direct	9,582	9.58
Yieldmo Reseller	9,510	9.51
SmartAdServer Direct	9,135	9.14
ShareThrough Direct	9,039	9.04
Criteo Reseller	8,962	8.96
Media.net Direct	8,857	8.86
LKQD Reseller	8,744	8.74
RhythmOne Direct	8,554	8.55
Teads Direct	8,408	8.41
Synacor Reseller	8,171	8.17
Google Publisher Tag	8,141	8.14
Yahoo Direct	8,045	8.04
Telaria Reseller	7,989	7.99
Converstand Media Direct	7,725	7.72
Amazon Reseller	7,653	7.65
Consent Management Platform API v 2.0	7,504	7.5
AppNexus	7,417	7.42
AOL Direct	7,405	7.4
Improve Digital Direct	7,369	7.37
Sonobi Direct	7,351	7.35
Criteo	7,183	7.18
vidoomy Reseller	7,147	7.15
E-Planning Reseller	6,995	7
Amazon APS Reseller	6,985	6.98
Between Digital Reseller	6,843	6.84
33 Across Direct	6,831	6.83
Adform Direct	6,758	6.76
Admixer Reseller	6,634	6.63
GumGum Direct	6,633	6.63
LinkedIn Ads	6,611	6.61
SmartyAds Reseller	6,558	6.56
ORC International Direct	6,485	6.48
ContextWeb Direct	6,442	6.44
Aniview Reseller	6,286	6.29
Outbrain Reseller	6,271	6.27
Rich Audience Reseller	6,218	6.22
FreeWheel Direct	6,186	6.19
Rich Audience Direct	6,097	6.1
Rubicon Project	6,087	6.09
Smaato Direct	6,071	6.07
Google Floodlight Counter	6,008	6.01
AdYouLike Direct	6,006	6.01
Outbrain Direct	5,988	5.99
DistrictM Direct	5,970	5.97
FLoC	5,891	5.89
Mobfox Reseller	5,889	5.89
Undertone Reseller	5,886	5.89
Yieldmo Direct	5,842	5.84
App-Ads.txt	5,726	5.73
Teads Reseller	5,661	5.66
Twitter Ads	5,639	5.64
The Trade Desk	5,639	5.64
SpotXChange Direct	5,439	5.44
Amazon Ad System	5,270	5.27
AdMan Direct	5,149	5.15
Taboola Direct	5,048	5.05
ucfunnel Reseller	5,046	5.05
Between Digital Direct	5,000	5
fluct Reseller	4,962	4.96
Vidazoo Reseller	4,895	4.9
Amazon Associates	4,886	4.89
Smartclip Reseller	4,767	4.77
Connectad Direct	4,681	4.68
GroundTruth Reseller	4,659	4.66
Pubmatic	4,637	4.64
E-Planning Direct	4,547	4.55
Connectad Reseller	4,221	4.22
Comet Cox Media Reseller	4,116	4.12
comScore Activation	4,069	4.07
Openads/OpenX	4,068	4.07
Yieldlab Reseller	4,018	4.02
Nativo Direct	3,961	3.96
vidoomy Direct	3,923	3.92
Amazon Transparent Ad Marketplace	3,881	3.88
ID5	3,861	3.86
Index Exchange	3,767	3.77
fluct Direct	3,762	3.76
SpringServe Reseller	3,737	3.74
Adtelligent Direct	3,728	3.73
Quantum Native Solutions Reseller	3,702	3.7
Undertone Direct	3,623	3.62
Taboola	3,612	3.61
Brave Reseller	3,524	3.52
Bidtellect Reseller	3,514	3.51
MGID Direct	3,408	3.41
Seedtag Direct	3,366	3.37
Brightcom Direct	3,345	3.34
Triton Digital Reseller	3,317	3.32
RTB House Direct	3,275	3.28
Nativo Reseller	3,231	3.23
TargetSpot Reseller	3,211	3.21
Toutiao	3,205	3.2
Fyber Reseller	3,204	3.2
Stroeer Direct	3,124	3.12
DemDex	3,123	3.12
Next Millenium Direct	3,115	3.12
Mars Media Group Reseller	3,102	3.1
LoopMe Direct	3,100	3.1
Tremor Video Direct	3,027	3.03
Xapads Reseller	3,022	3.02
Revcontent Direct	2,923	2.92
Adtelligent Reseller	2,899	2.9
Beachfront Direct	2,896	2.9
Revcontent Reseller	2,835	2.84
Smartstream Reseller	2,812	2.81
Synacor Direct	2,778	2.78
LKQD Direct	2,777	2.78
Adobe Audience Manager	2,763	2.76
Chocolate Reseller	2,754	2.75
Mobfox Direct	2,711	2.71
Consumable Reseller	2,696	2.7
Infolinks Direct	2,686	2.69
Stroeer Reseller	2,658	2.66
Facebook Reseller	2,655	2.66
SunMedia Direct	2,645	2.64
Next Millenium Reseller	2,643	2.64
Smartclip Direct	2,630	2.63
TripleLift	2,629	2.63
Telaria Direct	2,625	2.62
ucfunnel Direct	2,605	2.6
SpringServe Direct	2,601	2.6
Admixer Direct	2,582	2.58
Connatix Direct	2,516	2.52
Yieldlab Direct	2,508	2.51
Unified ID 2.0	2,502	2.5
Google Floodlight Sales	2,474	2.47
Teads	2,422	2.42
MGID Reseller	2,371	2.37
Triton Digital Direct	2,356	2.36
SmartyAds Direct	2,322	2.32
RTB House Reseller	2,321	2.32
Google Inteactive Media Ads	2,285	2.28
Chocolate Direct	2,263	2.26
Viralize Direct	2,261	2.26
Kargo Direct	2,259	2.26
Kargo Reseller	2,249	2.25
Reddit Ads	2,239	2.24
Tapad	2,179	2.18
ad.plus Direct	2,179	2.18
Outbrain	2,156	2.16
Brightcom Reseller	2,141	2.14
Viralize Reseller	2,114	2.11
Gamoshi Reseller	2,110	2.11
Prebid	2,037	2.04
Header Tag by Index Exchange	2,037	2.04
IponWeb BidSwitch	1,974	1.97
Aniview Direct	1,969	1.97
Genesis Media Reseller	1,936	1.94
Yoc Direct	1,935	1.93
Consumable Direct	1,934	1.93
Snap Pixel	1,845	1.85
Integral Ad Science	1,838	1.84
Vidazoo Direct	1,823	1.82
BrightRoll Reseller	1,812	1.81
my6sense Reseller	1,811	1.81
AdTrue Direct	1,793	1.79
Facebook Direct	1,783	1.78
WideOrbit Reseller	1,740	1.74
Lockerdome Direct	1,713	1.71
Conversant	1,689	1.69
Sharethrough	1,665	1.67
Dailymotion Direct	1,629	1.63
AerServ Reseller	1,623	1.62
Xapads Direct	1,618	1.62
Taboola Reseller	1,608	1.61
AdRoll	1,588	1.59
Yieldmo	1,542	1.54
ExactTarget	1,526	1.53
SunMedia Reseller	1,511	1.51
Sekindo Direct	1,499	1.5
Gamma SSP Reseller	1,465	1.46
Primis Direct	1,455	1.46
Yadro BannerHost	1,454	1.45
BlueKai	1,449	1.45
pixfuture Direct	1,449	1.45
LiveIntent	1,449	1.45
GumGum	1,432	1.43
DynAdmic Reseller	1,431	1.43
Roku	1,422	1.42
Truvid Direct	1,413	1.41
Tappx Direct	1,355	1.36
ContextWeb	1,333	1.33
StackAdapt	1,313	1.31
Adform	1,296	1.3
Mars Media Group Direct	1,289	1.29
YieldBot Reseller	1,249	1.25
adstir Reseller	1,241	1.24
Exponential Direct	1,184	1.18
Insticator Direct	1,179	1.18
AvantisVideo Direct	1,164	1.16
Tappx Reseller	1,141	1.14
Videology Group Reseller	1,119	1.12
JW Player Tracking	1,115	1.12
Somoaudience Reseller	1,091	1.09
LiveIntent Direct	1,087	1.09
AWIN	1,081	1.08
Native Ads Reseller	1,077	1.08
TargetSpot Direct	1,031	1.03
ADman Media	1,026	1.03
ADFOX	1,006	1.01
AerServ Direct	989	0.99
Improve Digital	978	0.98
152 Media Direct	976	0.98
Sonobi	969	0.97
Imonomy Reseller	966	0.97
Clickagy	962	0.96
Underdog Media Direct	949	0.95
StickyAds TV	935	0.94
Affiliate Window	933	0.93
DAConsortium Reseller	924	0.92
Yoc Reseller	909	0.91
Smart Adserver	905	0.9
Burst Media	899	0.9
Seedtag Reseller	897	0.9
Audigent	878	0.88
Simpli.fi	876	0.88
Adobe Audience Manager Sync	867	0.87
AdBlock Acceptable Ads	854	0.85
Beeswax	831	0.83
Impact	805	0.8
RTB House	788	0.79
Advertising.com	759	0.76
DoubleVerify	752	0.75
Aggregate Knowledge	751	0.75
WideOrbit Direct	751	0.75
TrustX Direct	749	0.75
Quantum Native Solutions Direct	737	0.74
SkimLinks	718	0.72
Gamma SSP Direct	718	0.72
Undertone	715	0.72
Fyber Direct	714	0.71
PulsePoint Reseller	714	0.71
Adyoulike	701	0.7
SiteScout	695	0.7
Mobile Ad Trading Direct	695	0.7
saambaa Direct	692	0.69
Imonomy Direct	688	0.69
cXense	677	0.68
Admiral VRM	674	0.67
ADTECH	673	0.67
Omnitag	665	0.66
IntentIQ	661	0.66
Cedato Reseller	646	0.65
OneTag	644	0.64
AdAsia Reseller	640	0.64
DoubleClick Bid Manager	632	0.63
Optimatic Reseller	627	0.63
DAConsortium Direct	602	0.6
optAd360 Direct	597	0.6
Loopme	593	0.59
Wunderkind	585	0.58
Sourcepoint	584	0.58
DTScout	582	0.58
AdTrue Reseller	582	0.58
Sortable Direct	581	0.58
Commission Junction	574	0.57
Nativo	571	0.57
Permutive	562	0.56
Rich Audience	562	0.56
BounceX	559	0.56
Brandmetrics	556	0.56
Yandex	554	0.55
Rocket Fuel	546	0.55
Gamoshi Direct	543	0.54
Bauer	542	0.54
Lockerdome Reseller	538	0.54
Adbutler	530	0.53
C1X Reseller	524	0.52
Vuble Reseller	523	0.52
WMG International	523	0.52
Intimate Merger	520	0.52
ad.plus Reseller	511	0.51
Media.net	508	0.51
Link Share	496	0.5
MGID	494	0.49
BlockAdBlock	494	0.49
Genesis Media Direct	493	0.49
vi	489	0.49
Experian Reseller	483	0.48
Mediawayss Direct	482	0.48
Google Matched Content	481	0.48
Turn	479	0.48
adstir Direct	472	0.47
Dable	466	0.47
MemeVideo Direct	464	0.46
adingo	463	0.46
Caraytech e-planning	439	0.44
Kargo	425	0.43
MNTN	421	0.42
Colombia Online	414	0.41
Neustar AdAdvisor	409	0.41
Podsights	405	0.4
Connatix	403	0.4
AndBeyond.Media Direct	403	0.4
Ad Lightning	401	0.4
AcuityAds	400	0.4
RTK Direct	397	0.4
Freestar	388	0.39
Eyeota	387	0.39
ClickCease	385	0.38
Flashtalking	378	0.38
Ooyala Reseller	377	0.38
iSpot.tv	376	0.38
DeepIntent Reseller	376	0.38
Infolinks	374	0.37
Vuble Direct	370	0.37
Movable Ink	369	0.37
ExoClick	369	0.37
Internet Billboard Direct	369	0.37
Nativery	368	0.37
Sekindo Reseller	364	0.36
EMX	362	0.36
Brave Direct	362	0.36
AdKernel	361	0.36
PulsePoint Direct	357	0.36
Streamlyn Media Direct	355	0.36
Clever Advertising	354	0.35
StreamRail Reseller	352	0.35
Evidon	351	0.35
DynAdmic Direct	351	0.35
GourmetAds Direct	348	0.35
AdRiver	346	0.35
Connatix Reseller	343	0.34
Total Media Direct	340	0.34
Cedato Direct	339	0.34
Adpone	338	0.34
MediaWallah	336	0.34
Clickio Direct	334	0.33
Jivox	328	0.33
Streamlyn Media Reseller	326	0.33
RevContent	324	0.32
MicroAd	324	0.32
Rakuten Affiliate	322	0.32
AdGear	320	0.32
DeepIntent Direct	310	0.31
PHP Ads	306	0.31
Primis Reseller	306	0.31
Quantcast Reseller	301	0.3
Exponential Reseller	301	0.3
SSPHighway Reseller	299	0.3
AdThrive	296	0.3
Motionspots Reseller	296	0.3
SmartNews Ads	293	0.29
AdAsia Direct	292	0.29
Tribal Fusion	290	0.29
BidSwitch Reseller	290	0.29
GourmetAds Reseller	290	0.29
ad6 media Reseller	285	0.29
Somoaudience Direct	282	0.28
Ligatus Direct	280	0.28
So-net Media	279	0.28
Comet Cox Media Direct	277	0.28
Zedo Direct	277	0.28
GeoEdge	276	0.28
Atlas	270	0.27
Admixer	270	0.27
Vertoz Direct	266	0.27
RockerBox	265	0.26
Hashtag Labs	265	0.26
Adnami	261	0.26
Mobile Ad Trading Reseller	260	0.26
Between Digital	255	0.26
Retargetly	255	0.26
Switch Reseller	251	0.25
Adswizz	249	0.25
152 Media Reseller	249	0.25
Mediavine	248	0.25
CafeMedia	248	0.25
DistroScale Direct	248	0.25
Adelphic	245	0.24
Federated Media Publishing	243	0.24
FirstImpression Direct	241	0.24
Vhbx Reseller	240	0.24
Centro	240	0.24
Ezoic Direct	239	0.24
Chaturbate	228	0.23
Switch Concepts Direct	217	0.22
Dstillery	216	0.22
Jobcase	214	0.21
Videology Group Direct	212	0.21
Unblockia	211	0.21
popIn	210	0.21
JuicyAds	209	0.21
Vidoomy	208	0.21
YuMe Reseller	208	0.21
ClipCentric	205	0.2
pixfuture Reseller	204	0.2
Appier	204	0.2
Epsilon Reseller	203	0.2
Ezoic	202	0.2
Nextdoor Ads	199	0.2
Plista Reseller	198	0.2
Adition	197	0.2
ad6 media Direct	197	0.2
Inneractive Reseller	195	0.19
Exponential	194	0.19
Coull Reseller	193	0.19
iPROM	192	0.19
DAC	192	0.19
InsurAds	191	0.19
IndexExchange	190	0.19
A8.net	189	0.19
Media Innovation Group	189	0.19
Plista Direct	188	0.19
1PlusX	188	0.19
FreakOut	187	0.19
saambaa Reseller	187	0.19
YuMe Direct	185	0.18
BidSwitch	183	0.18
Publift Fuse Platform	181	0.18
Carambola Direct	181	0.18
MemeVideo Reseller	180	0.18
OnAudience	179	0.18
Sojern	179	0.18
Polar	179	0.18
Media Trust	179	0.18
Yektanet	178	0.18
Value Commerce	176	0.18
A-ADS	176	0.18
eXelate	176	0.18
Bidtellect	175	0.18
Motionspots Direct	173	0.17
AdOcean	170	0.17
ConnectAd	170	0.17
Oath Reseller	168	0.17

1,552,207 Detections

of Advertising in the Top 100k Sites. Last updated 26th Apr 2024.

DoubleClick.Net is currently the most popular technology in this category.