Tag Management Usage Distribution in the Top 1 Million Sites

Top In Tag Management Usage Distribution in the Top 1 Million Sites

Technology	Websites	%
Google Tag Manager	516,290	51.63
Adobe Dynamic Tag Management	17,379	1.74
Adobe Launch	5,477	0.55
Tealium	4,235	0.42
Matomo Tag Manager	3,699	0.37
Adobe Experience Platform Launch	2,102	0.21
Piwik PRO	1,896	0.19
Signal	1,670	0.17
Zaraz	1,402	0.14
Yahoo Tag Manager	1,373	0.14
Ensighten	1,209	0.12
Yottaa	609	0.06
mParticle	557	0.06
Conversant Media	526	0.05
Freshpaint	233	0.02
TagMan	41	0
Taggstar	30	0
DC Storm	16	0
Adobe TagManager	15	0
Datalicious Supertag	14	0
TagPro	4	0
Analytics Pros	3	0
Mezzobit	2	0
Innometrics	2	0
OnCue	2	0
Relay42	1	0

559,686 Detections

of Tag Management in the Top 1 Million Sites. Last updated 07th Jun 2025.

Google Tag Manager is currently the most popular technology in this category.