Tag Management Usage Distribution in the Top 1 Million Sites

Top In Tag Management Usage Distribution in the Top 1 Million Sites

Technology	Websites	%
Google Tag Manager	475,014	47.5
Adobe Dynamic Tag Management	15,480	1.55
Adobe Launch	7,922	0.79
Tealium	6,855	0.69
Matomo Tag Manager	3,195	0.32
Signal	3,116	0.31
Adobe Experience Platform Launch	2,343	0.23
Yahoo Tag Manager	2,320	0.23
Piwik PRO	1,891	0.19
Ensighten	1,646	0.16
Zaraz	1,244	0.12
Yottaa	792	0.08
mParticle	474	0.05
Conversant Media	387	0.04
Freshpaint	200	0.02
Adobe TagManager	33	0
DC Storm	32	0
Datalicious Supertag	18	0
TagMan	16	0
Taggstar	16	0
TagPro	11	0
Innometrics	8	0
Relay42	4	0
Analytics Pros	3	0
OnCue	1	0
Mezzobit	1	0

524,099 Detections

of Tag Management in the Top 1 Million Sites. Last updated 12th Sep 2023.

Google Tag Manager is currently the most popular technology in this category.