Tag Management Usage Distribution in the Top 1 Million Sites

Top In Tag Management Usage Distribution in the Top 1 Million Sites

Technology	Websites	%
Google Tag Manager	521,267	52.13
Adobe Dynamic Tag Management	17,872	1.79
Adobe Launch	6,504	0.65
Tealium	4,453	0.45
Matomo Tag Manager	3,926	0.39
Adobe Experience Platform Launch	2,203	0.22
Piwik PRO	2,070	0.21
Signal	1,726	0.17
Zaraz	1,564	0.16
Yahoo Tag Manager	1,397	0.14
Ensighten	1,277	0.13
Yottaa	624	0.06
mParticle	597	0.06
Conversant Media	581	0.06
Freshpaint	257	0.03
TagMan	44	0
Taggstar	38	0
DC Storm	17	0
Adobe TagManager	15	0
Datalicious Supertag	14	0
TagPro	5	0
Analytics Pros	3	0
Mezzobit	2	0
Innometrics	2	0
OnCue	2	0
Relay42	1	0

567,402 Detections

of Tag Management in the Top 1 Million Sites. Last updated 01st Jul 2025.

Google Tag Manager is currently the most popular technology in this category.