Google Tag Manager Usage Statistics

Top 10k

Top 100k

Top 1m

All Internet

Tag management that lets you add and update website tags without changes to underlying website code.

https://google.com/tagmanager

Widgets · Tag Management

Google Tag Manager Customers

Get access to data on 67,242,578 websites that are Google Tag Manager Customers. We know of 32,261,864 live websites using Google Tag Manager and an additional 34,980,714 sites that used Google Tag Manager historically and 4,087,859 websites in the United States.

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Popular Complementary Technologies

Google Tag Manager websites that are also using other technologies.

SAP Commerce Cloud sites using Google Tag Manager
3,500 Google Tag Manager websites that are also using SAP Commerce Cloud.
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OXID Eshop Enterprise sites using Google Tag Manager
737 Google Tag Manager websites that are also using OXID Eshop Enterprise.
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Shopify sites using Google Tag Manager
1,148,984 Google Tag Manager websites that are also using Shopify.
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Amplience sites using Google Tag Manager
5,843 Google Tag Manager websites that are also using Amplience.
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Cart Functionality sites using Google Tag Manager
903,275 Google Tag Manager websites that are also using Cart Functionality.
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WordPress sites using Google Tag Manager
3,594,283 Google Tag Manager websites that are also using WordPress.
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Google Analytics sites using Google Tag Manager
9,022,843 Google Tag Manager websites that are also using Google Analytics.
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OpenCart sites using Google Tag Manager
96,343 Google Tag Manager websites that are also using OpenCart.
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WooCommerce Checkout sites using Google Tag Manager
1,243,413 Google Tag Manager websites that are also using WooCommerce Checkout.
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WooCommerce sites using Google Tag Manager
2,356,296 Google Tag Manager websites that are also using WooCommerce.
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Alphabet Inc. Revenue

Technology install base can be used as a financial source of Alternative Data.

Revenue data is sourced from a third party we provide no warranties of accuracy.

Google Tag Manager Awards

The most popular in the United States in Tag Management category.
The most popular on the Entire Internet in Tag Management category.
The most popular in the Top 10k sites in Tag Management category.
The most popular in the Top 100k sites in Tag Management category.
The most popular in the Top 1 Million sites in Tag Management category.
The most popular in Russia in Tag Management category.
The most popular in the United Kingdom in Tag Management category.
The most popular in China in Tag Management category.
The most popular in the Netherlands in Tag Management category.
The most popular in Australia in Tag Management category.
4th most popular in the United States in Widgets category.
4th most popular in the Top 10k sites in Widgets category.
4th most popular in the Top 100k sites in Widgets category.
4th most popular in the Top 1 Million sites in Widgets category.
5th most popular on the Entire Internet in Widgets category.
The most popular in Indonesia in Widgets category.
The most popular in American Samoa in Widgets category.
The most popular in Niue in Widgets category.
2nd most popular in .co in Widgets category.
2nd most popular in Brazil in Widgets category.

Google Tag Manager Competitors and Similar

Tealium
64,537 live websites

Ensighten
22,972 live websites

QuBit OpenTag
649 live websites

Adobe TagManager
85 live websites

Taggstar
38 live websites

Mezzobit
10 live websites

Relay42
2 live websites

SiteTagger
1 live websites

Download Lead List

Get a list of 67,242,578 websites using Google Tag Manager which includes location information, hosting data, contact details, 32,261,864 currently live websites and an additional 6,118,594 domains that redirect to sites in this list. 34,980,714 sites that used this technology previouslyand 4,087,859 websites in the United States currently using Google Tag Manager.

Site Totals

Total Live: 32,261,864
6,118,594 additional website redirects^?.
USA Live Sites: 4,087,859
Live and Historical: 67,242,578

Top 1m: 52.18%
521,780
Top 100k: 60.86%
60,863
Top 10k: 59.35%
5,935

Countries

United States: 4,087,859
United Kingdom: 1,464,949
Brazil: 990,607
Germany: 864,068
Japan: 840,162
France: 772,914
Netherlands: 748,918
India: 687,647
Russia: 657,138
Italy: 613,203
Australia: 593,733
Canada: 525,620
Spain: 500,592
Poland: 442,241
Sweden: 302,179
Indonesia: 292,848
Czech Republic: 274,235
Switzerland: 253,135
Belgium: 224,211
Turkey: 189,741
.co: 179,009
Mexico: 164,349
Vietnam: 158,663
Hungary: 157,008
Denmark: 141,160
Ukraine: 140,474
South Africa: 139,615
Greece: 124,297
.io: 124,268
Argentina: 122,035
Austria: 121,779
China: 119,970
Portugal: 116,614
New Zealand: 114,187
Romania: 105,331
South Korea: 98,061
Slovakia: 94,122
Finland: 92,762
Taiwan: 87,330
Chile: 85,567
Norway: 85,035
Israel: 77,994
.me: 64,689
UAE: 63,188
Ireland: 61,505
Malaysia: 51,698
Lithuania: 50,855
Singapore: 50,371
Cocos Islands: 49,849
Thailand: 45,953
Bulgaria: 44,384
Anguilla: 40,941
Pakistan: 36,521
Serbia: 33,176
Hong Kong: 32,488
Croatia: 30,695
Estonia: 30,588
Iran: 27,708
Slovenia: 26,974
Latvia: 25,764
Peru: 25,497
Niue: 24,957
Belarus: 23,859
Kazakhstan: 22,782
Nigeria: 21,990
Philippines: 20,430
Bangladesh: 18,667
Saudi Arabia: 18,602
.tv: 17,320
Kenya: 16,832
Morocco: 16,358
Luxembourg: 14,443
Ecuador: 14,256
Sri Lanka: 12,921
Uruguay: 12,628
Nepal: 10,942
Cyprus: 10,857
Egypt: 9,047
Iceland: 8,774
Georgia: 8,553
Costa Rica: 8,333
Armenia: 7,820
Malta: 7,165
Moldova: 6,696
Azerbaijan: 6,430
Tunisia: 6,174
Uzbekistan: 6,162
Guatemala: 6,133
Dominican Republic: 5,835
Macedonia: 5,601
Qatar: 5,500
Reunion: 5,468
Tanzania: 4,995
Venezuela: 4,941
Albania: 4,923
Bosnia: 4,729
Ghana: 4,711
Paraguay: 4,573
Lebanon: 4,492
Panama: 4,281
Uganda: 4,094
Samoa: 4,069
Puerto Rico: 3,634
Guernsey: 3,630
Tonga: 3,023
Kuwait: 3,023
Saint Helena: 2,989
Zimbabwe: 2,982
Jordan: 2,964
Liechtenstein: 2,880
Algeria: 2,815
Mongolia: 2,784
Mauritius: 2,779
Bolivia: 2,748
Oman: 2,635
El Salvador: 2,328
Cambodia: 2,307
Bahrain: 2,246
Palau: 2,192
Bahamas: 2,181
Belize: 2,139
Kyrgyzstan: 2,038
Isle of Man: 1,986
Senegal: 1,884
Saint Vincent: 1,854
Namibia: 1,837
Cote d'Ivoire: 1,826
Honduras: 1,723
Guadeloupe: 1,673
Myanmar: 1,668
Cameroon: 1,652
Micronesia: 1,634
Monaco: 1,538
Ethiopia: 1,482
Andorra: 1,455
Angola: 1,443
Martinique: 1,426
Somalia: 1,304
Rwanda: 1,303
Afghanistan: 1,286
Zambia: 1,281
Iraq: 1,244
Congo: 1,243
Madagascar: 1,208
Botswana: 1,168
Mozambique: 1,123
Christmas Island: 1,118
Nicaragua: 1,110
American Samoa: 1,078
New Caledonia: 1,056
Virgin Islands: 1,034
Maldives: 1,032
Palestine: 1,004
Cayman Islands: 940
Jamaica: 933
Sint Maarten: 858
Trinidad: 857
Seychelles: 815
Antigua: 812
Bermuda: 782
Togo: 753
Benin: 743
Faroe Islands: 706
Fiji: 661
Suriname: 660
Burkina Faso: 585
Jersey: 584
Gibraltar: 541
Aruba: 534
Sao Tome: 534
Malawi: 499
Barbados: 489
Tajikistan: 480
Guyana: 462
French Guiana: 399
Saint Lucia: 391
Yemen: 386
San Marino: 370
Greenland: 356
Papua New Guinea: 343
Turks: 334
Haiti: 331
Mayotte: 311
Cuba: 302
Bhutan: 297
Mali: 293
French Polynesia: 292
Montserrat: 288
Sierra Leone: 287
Gambia: 279
Syria: 266
Vanuatu: 264
Saint Pierre: 260
Sudan: 245
Libya: 236
Burundi: 234
Gabon: 230
Turkmenistan: 227
Lesotho: 207
Brunei: 202
Grenada: 197
British Virgin Islands: 192
South Georgia: 192
Åland Islands: 192
Liberia: 187
Niger: 178
Mauritania: 176
Swaziland: 169
Djibouti: 166
Curacao: 163
Guam: 159
Cabo Verde: 158
Cook Islands: 152
Lao People's Democratic Republic: 148
East Timor: 145
Guinea: 136
Northern Mariana Islands: 123
Solomon Islands: 86
Wallis: 82
Saint Kitts: 81
Dominica: 71
Chad: 71
Macao: 66
Congo: 64
South Sudan: 50
Falkland Islands: 42
Marshall Islands: 42
Svalbard: 36
Kiribati: 35
Vatican City: 33
Comoros: 28
Guinea-Bissau: 28
Heard Island: 16
Norfolk Island: 12
Nauru: 9
Antarctica: 8
Pitcairn: 6

Financial

AMER: 6,083,366
ANZ: 707,920
ANZUK: 2,172,869
APAC: 3,515,382
ASEAN+3: 1,682,481
ASEAN+5: 2,958,078
ASEAN+6: 3,078,048
ASIAN TIGERS: 300,890
AUKUS: 6,146,541
BASIC: 1,937,839
BRIC: 2,455,362
BRICS: 2,594,977
CANZUK: 2,698,489
CIVETS: 968,923
CLMV: 162,786
EMEA: 9,472,214
FRIT: 1,386,117
FRITES: 1,886,709
IMEA: 1,366,815
LATAM: 1,643,724
LATCAR: 1,698,159
MART: 1,336,306
MEA: 679,168
MENA: 446,901
MEP: 457,418
MIKTA: 1,338,732
MINT: 668,928
PIGS: 1,354,706
SEA: 624,433
Tiger Cub Economies: 569,592
VISTA: 902,902

Group

African Union: 436,250
Arab League: 141,833
Asia-Pacific Economic Cooperation: 8,052,469
Assembly of European Regions: 6,936,335
Association of Caribbean State Members: 389,802
Association of Southeast Asian Nations: 624,288
Bay of Bengal Initiative for Multi-Sectoral Technical and Economic Cooperation: 778,095
Caribbean Community Members: 11,746
Caribbean Free Trade Association: 8,574
Central American Integration System: 31,882
Central European Free Trade Agreement Members: 120,063
Club de Paris: 14,117,584
Commonwealth of Independent States Members: 733,405
Commonwealth of Nations: 3,817,483
Community of Portuguese Language Countries: 1,110,685
Council of Europe: 8,946,970
Development Assistance Committee: 13,764,740
East African Community: 28,751
Eastern Partnership: 6,192,696
EC Inner Six: 3,237,757
EC Outer Seven: 2,484,851
Economic Cooperation Organization: 293,375
Eurasian Economic Union: 713,637
Euronest Parliamentary Assembly: 6,162,407
European Economic Area: 6,095,553
European Free Trade Association: 349,824
European Union: 5,998,864
European Union, European Economic Area and Switzerland: 6,348,688
Federation of Euro-Asian Stock Exchanges: 661,169
G2 Nations: 4,207,829
G20 Nations: 13,243,121
G7 Nations: 9,168,775
Global Governance Group: 1,076,696
Group of 77: 3,408,979
GUAM Organization for Democracy and Economic Development: 162,153
Gulf Cooperation Council: 95,194
IBSA Dialogue Forum: 1,817,869
International Solar Alliance: 12,051,579
Interparliamentary Assembly on Orthodoxy: 2,265,546
Majority German-speaking states of Central Europe: 1,238,982
North Atlantic Treaty Organization: 11,839,808
Organisation for Economic Co-operation and Development: 14,576,940
Organisation of Eastern Caribbean States: 47,926
Organisation of Islamic Cooperation: 841,852
Organization of American States: 6,260,890
Organization of Ibero-American States: 2,258,583
Organization of the Black Sea Economic Cooperation: 1,295,787
Organization of the Petroleum Exporting Countries: 145,517
Organization of Turkic States: 227,153
Pacific Alliance: 454,422
Shanghai Cooperation Organisation: 1,532,738
South Asian Association for Regional Cooperation: 769,313
Southern African Development Community: 161,392
Southern Common Market: 1,129,843
Sovereign states and dependent territories of North America: 4,870,776
Union of South American Nations: 8,811
Visegrad Group: 967,606

Region

Google Tag Manager Variations

GTM Server Side Tagging

Google Tag Manager is listed as Alphabet Inc. on NASDAQ as GOOG.

Alphabet Inc. has some of its business online, meaning non-trackable elements of Alphabet Inc.'s business is not trackable.

Name: ALPHABET INC-CL C
FIGI: BBG009S4MV35
Share Class FIGI: BBG009S3NB21
Composite FIGI: BBG009S3NB30
FIGI ID: EQ0000000044670269

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