Google Tag Manager Usage Statistics

Top 10k

Top 100k

Top 1m

All Internet

Tag management that lets you add and update website tags without changes to underlying website code.

https://google.com/tagmanager

Widgets · Tag Management

Google Tag Manager Customers

Get access to data on 53,395,200 websites Google Tag Manager Customers. We know of 25,803,218 live websites using Google Tag Manager and an additional 27,591,982 sites that used Google Tag Manager historically and 3,328,954 websites in the United States.

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Popular Complementary Technologies

Google Tag Manager websites that are also using other technologies.

SAP Commerce Cloud sites using Google Tag Manager
3,723 Google Tag Manager websites that are also using SAP Commerce Cloud.
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OXID Eshop Enterprise sites using Google Tag Manager
713 Google Tag Manager websites that are also using OXID Eshop Enterprise.
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Shopify sites using Google Tag Manager
894,260 Google Tag Manager websites that are also using Shopify.
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Amplience sites using Google Tag Manager
3,813 Google Tag Manager websites that are also using Amplience.
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Cart Functionality sites using Google Tag Manager
739,546 Google Tag Manager websites that are also using Cart Functionality.
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WordPress sites using Google Tag Manager
3,814,702 Google Tag Manager websites that are also using WordPress.
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Google Analytics sites using Google Tag Manager
8,399,249 Google Tag Manager websites that are also using Google Analytics.
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OpenCart sites using Google Tag Manager
89,634 Google Tag Manager websites that are also using OpenCart.
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WooCommerce Checkout sites using Google Tag Manager
1,031,161 Google Tag Manager websites that are also using WooCommerce Checkout.
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WooCommerce sites using Google Tag Manager
1,941,217 Google Tag Manager websites that are also using WooCommerce.
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Alphabet Inc. Revenue

Technology install base can be used as a financial source of Alternative Data.

Revenue data is sourced from a third party we provide no warranties of accuracy.

Google Tag Manager Awards

The most popular in the United States in Tag Management category.
The most popular on the Entire Internet in Tag Management category.
The most popular in the Top 10k sites in Tag Management category.
The most popular in the Top 100k sites in Tag Management category.
The most popular in the Top 1 Million sites in Tag Management category.
The most popular in Russia in Tag Management category.
The most popular in Australia in Tag Management category.
The most popular in China in Tag Management category.
The most popular in the Netherlands in Tag Management category.
The most popular in France in Tag Management category.
4th most popular in the United States in Widgets category.
4th most popular in the Top 10k sites in Widgets category.
4th most popular in the Top 100k sites in Widgets category.
4th most popular in the Top 1 Million sites in Widgets category.
5th most popular on the Entire Internet in Widgets category.
The most popular in Japan in Widgets category.
The most popular in Anguilla in Widgets category.
The most popular in American Samoa in Widgets category.
The most popular in Niue in Widgets category.
2nd most popular in Russia in Widgets category.

Google Tag Manager Competitors and Similar

Tealium
106,658 live websites

Ensighten
31,379 live websites

QuBit OpenTag
797 live websites

Adobe TagManager
92 live websites

Taggstar
31 live websites

Relay42
8 live websites

Mezzobit
5 live websites

SiteTagger
2 live websites

Download Lead List

Get a list of 53,395,200 websites using Google Tag Manager which includes location information, hosting data, contact details, 25,803,218 currently live websites and an additional 4,656,595 domains that redirect to sites in this list. 27,591,982 sites that used this technology previouslyand 3,328,954 websites in the United States currently using Google Tag Manager.

Site Totals

Total Live: 25,803,218
4,656,595 additional website redirects^?.
United States Live Sites: 3,328,954
Live and Historical: 53,395,200

Top 1m: 43.01%
430,141
Top 100k: 58.5%
58,497
Top 10k: 57.84%
5,784

Countries

United States: 3,328,954
United Kingdom: 1,277,269
Russia: 933,751
Brazil: 779,978
Germany: 721,704
Japan: 705,868
Netherlands: 672,681
France: 590,496
Australia: 512,947
India: 496,499
Italy: 483,591
Canada: 415,622
Spain: 376,048
Poland: 330,948
Sweden: 275,508
Switzerland: 220,085
Czech Republic: 192,756
Belgium: 183,270
Vietnam: 157,843
Turkey: 154,731
.co: 146,483
Mexico: 138,623
South Africa: 123,453
Hungary: 117,513
Denmark: 114,819
Ukraine: 108,386
China: 107,120
Austria: 106,433
New Zealand: 101,072
Greece: 100,165
Romania: 98,930
Indonesia: 97,379
Argentina: 96,966
.io: 95,888
Taiwan: 86,364
South Korea: 81,672
Finland: 81,352
Portugal: 80,246
Chile: 73,866
Slovakia: 70,967
Norway: 69,519
Israel: 65,942
Ireland: 50,576
.me: 46,373
UAE: 45,979
Thailand: 44,526
Malaysia: 42,492
Singapore: 42,346
Lithuania: 34,840
Bulgaria: 32,827
Niue: 28,570
Serbia: 27,988
Hong Kong: 27,202
Anguilla: 26,277
Pakistan: 26,138
Croatia: 25,921
Slovenia: 23,485
Estonia: 23,291
Peru: 22,574
Cocos Islands: 20,155
Latvia: 19,374
Belarus: 18,970
.tv: 17,621
Nigeria: 17,168
Philippines: 16,893
Iran: 16,876
Kazakhstan: 16,305
Kenya: 13,686
Morocco: 13,523
Bangladesh: 13,210
Saudi Arabia: 12,468
Luxembourg: 11,778
Uruguay: 10,809
Ecuador: 10,579
Sri Lanka: 9,861
Nepal: 8,504
Armenia: 7,984
Georgia: 6,651
Egypt: 6,548
Iceland: 6,489
Costa Rica: 6,456
Malta: 5,668
Moldova: 5,391
Tunisia: 5,280
Azerbaijan: 5,128
Guatemala: 4,721
Uzbekistan: 4,580
Dominican Republic: 4,531
Macedonia: 4,514
Cyprus: 4,330
Reunion: 4,239
Venezuela: 4,125
Albania: 3,954
Bosnia: 3,803
Qatar: 3,802
Guernsey: 3,791
Paraguay: 3,697
Ghana: 3,629
Palau: 3,534
Tanzania: 3,381
Panama: 3,344
Samoa: 3,336
Lebanon: 3,181
Uganda: 3,134
Puerto Rico: 2,685
Saint Vincent: 2,567
Tonga: 2,468
Bolivia: 2,389
Kuwait: 2,275
Jordan: 2,260
Algeria: 2,240
Saint Helena: 2,228
Zimbabwe: 2,225
Mauritius: 2,174
Mongolia: 2,070
Bahamas: 2,027
Liechtenstein: 2,007
El Salvador: 1,890
Oman: 1,890
Cambodia: 1,718
Bahrain: 1,686
American Samoa: 1,659
Belize: 1,542
Namibia: 1,475
Cote d'Ivoire: 1,459
Myanmar: 1,417
Honduras: 1,399
Kyrgyzstan: 1,396
Senegal: 1,369
Isle of Man: 1,299
Guadeloupe: 1,292
Cameroon: 1,252
Martinique: 1,184
Micronesia: 1,181
Somalia: 1,172
Monaco: 1,160
Andorra: 1,085
Ethiopia: 1,044
Angola: 1,037
Afghanistan: 1,007
Christmas Island: 960
Nicaragua: 939
Rwanda: 929
Mozambique: 911
New Caledonia: 906
Zambia: 897
Congo: 875
Madagascar: 869
Botswana: 826
Cayman Islands: 825
Maldives: 801
Jamaica: 770
Palestine: 756
Iraq: 749
Virgin Islands: 704
Seychelles: 694
Trinidad: 651
Antigua: 609
Bermuda: 606
Togo: 594
Benin: 564
Faroe Islands: 530
Suriname: 529
Fiji: 487
Jersey: 481
Burkina Faso: 449
Sao Tome: 431
Aruba: 410
Turks: 392
Gibraltar: 380
Malawi: 375
Barbados: 373
Tajikistan: 359
Guyana: 356
San Marino: 323
Montserrat: 315
South Georgia: 297
French Guiana: 291
Greenland: 277
Papua New Guinea: 259
Haiti: 251
Yemen: 245
Saint Pierre: 242
Mayotte: 237
Saint Lucia: 235
Cuba: 233
Sudan: 232
Bhutan: 228
British Virgin Islands: 223
French Polynesia: 219
Mali: 215
Vanuatu: 199
Burundi: 197
Sierra Leone: 188
Gambia: 186
Turkmenistan: 181
Brunei: 172
Gabon: 168
Libya: 166
Lesotho: 159
Syria: 153
Grenada: 146
Swaziland: 146
Åland Islands: 143
Mauritania: 137
Niger: 131
Sint Maarten: 130
Liberia: 128
Guam: 123
Cook Islands: 122
Cabo Verde: 118
Curacao: 117
Djibouti: 116
Lao People's Democratic Republic: 106
Vatican City: 99
East Timor: 99
Solomon Islands: 95
Guinea: 94
Macao: 68
Northern Mariana Islands: 66
Wallis: 62
Dominica: 49
Congo: 39
Marshall Islands: 32
Falkland Islands: 27
Svalbard: 26
South Sudan: 22
Guinea-Bissau: 16
Norfolk Island: 8
Heard Island: 7
North Korea: 5
Pitcairn: 5

Financial

AMER: 4,917,869
ANZ: 614,019
ANZUK: 1,891,288
APAC: 2,763,622
ASEAN+3: 1,299,552
ASEAN+5: 2,302,950
ASEAN+6: 2,410,070
ASIAN TIGERS: 258,340
AUKUS: 5,119,170
BASIC: 1,507,050
BRIC: 2,317,348
BRICS: 2,440,801
CANZUK: 2,306,910
CIVETS: 686,437
CLMV: 161,084
EMEA: 8,132,684
FRIT: 1,074,087
FRITES: 1,450,135
IMEA: 1,036,762
LATAM: 1,319,309
LATCAR: 1,357,603
MART: 1,474,014
MEA: 540,263
MENA: 345,449
MEP: 350,009
MIKTA: 985,352
MINT: 407,901
PIGS: 1,040,050
SEA: 404,991
Tiger Cub Economies: 359,133
VISTA: 630,372

Group

African Union: 361,803
Arab League: 104,724
Asia-Pacific Economic Cooperation: 6,937,545
Assembly of European Regions: 6,141,890
Association of Caribbean State Members: 322,907
Association of Southeast Asian Nations: 404,892
Bay of Bengal Initiative for Multi-Sectoral Technical and Economic Cooperation: 574,245
Caribbean Community Members: 10,478
Caribbean Free Trade Association: 7,671
Central American Integration System: 24,822
Central European Free Trade Agreement Members: 92,215
Club de Paris: 12,048,085
Commonwealth of Independent States Members: 993,864
Commonwealth of Nations: 3,156,962
Community of Portuguese Language Countries: 862,866
Council of Europe: 7,716,108
Development Assistance Committee: 11,303,833
East African Community: 22,224
Eastern Partnership: 4,982,027
EC Inner Six: 2,663,520
EC Outer Seven: 2,143,879
Economic Cooperation Organization: 226,701
Eurasian Economic Union: 978,406
Euronest Parliamentary Assembly: 4,957,929
European Economic Area: 4,907,532
European Free Trade Association: 298,100
European Union: 4,829,517
European Union, European Economic Area and Switzerland: 5,127,617
Federation of Euro-Asian Stock Exchanges: 533,163
G2 Nations: 3,436,074
G20 Nations: 11,059,091
G7 Nations: 7,523,504
Global Governance Group: 929,187
Group of 77: 2,577,879
GUAM Organization for Democracy and Economic Development: 125,556
Gulf Cooperation Council: 68,100
IBSA Dialogue Forum: 1,399,930
International Solar Alliance: 9,889,442
Interparliamentary Assembly on Orthodoxy: 2,165,533
Majority German-speaking states of Central Europe: 1,048,222
North Atlantic Treaty Organization: 9,613,075
Organisation for Economic Co-operation and Development: 11,967,439
Organisation of Eastern Caribbean States: 32,955
Organisation of Islamic Cooperation: 518,267
Organization of American States: 5,068,108
Organization of Ibero-American States: 1,773,696
Organization of the Black Sea Economic Cooperation: 1,457,898
Organization of the Petroleum Exporting Countries: 103,320
Organization of Turkic States: 182,140
Pacific Alliance: 381,546
Shanghai Cooperation Organisation: 1,586,148
South Asian Association for Regional Cooperation: 556,248
Southern African Development Community: 139,516
Southern Common Market: 891,450
Sovereign states and dependent territories of North America: 3,951,547
Union of South American Nations: 7,399
Visegrad Group: 712,184

Region

Google Tag Manager Variations

GTM Server Side Tagging

Google Tag Manager is listed as Alphabet Inc. on NASDAQ as GOOG.

Alphabet Inc. has some of its business online, meaning non-trackable elements of Alphabet Inc.'s business is not trackable.

Name: ALPHABET INC-CL C
FIGI: BBG009S4MV35
Share Class FIGI: BBG009S3NB21
Composite FIGI: BBG009S3NB30
FIGI ID: EQ0000000044670269

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The information on the website contains general information about web technology usage of publicly traded companies. References to specific securities throughout this website are for informational purposes only and should not be considered as recommendations for purchase or sale.