Google Tag Manager Usage Statistics

Top 10k

Top 100k

Top 1m

All Internet

Tag management that lets you add and update website tags without changes to underlying website code.

https://google.com/tagmanager

Widgets · Tag Management

Google Tag Manager Customers

Get access to data on 51,512,609 websites that are Google Tag Manager Customers. We know of 28,145,670 live websites using Google Tag Manager and an additional 23,366,939 sites that used Google Tag Manager historically and 3,490,652 websites in the United States.

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Popular Complementary Technologies

Google Tag Manager websites that are also using other technologies.

SAP Commerce Cloud sites using Google Tag Manager
3,978 Google Tag Manager websites that are also using SAP Commerce Cloud.
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OXID Eshop Enterprise sites using Google Tag Manager
717 Google Tag Manager websites that are also using OXID Eshop Enterprise.
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Shopify sites using Google Tag Manager
956,198 Google Tag Manager websites that are also using Shopify.
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Amplience sites using Google Tag Manager
3,740 Google Tag Manager websites that are also using Amplience.
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Cart Functionality sites using Google Tag Manager
881,448 Google Tag Manager websites that are also using Cart Functionality.
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WordPress sites using Google Tag Manager
3,814,702 Google Tag Manager websites that are also using WordPress.
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Google Analytics sites using Google Tag Manager
7,392,345 Google Tag Manager websites that are also using Google Analytics.
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OpenCart sites using Google Tag Manager
102,016 Google Tag Manager websites that are also using OpenCart.
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WooCommerce Checkout sites using Google Tag Manager
1,239,855 Google Tag Manager websites that are also using WooCommerce Checkout.
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WooCommerce sites using Google Tag Manager
2,244,734 Google Tag Manager websites that are also using WooCommerce.
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Alphabet Inc. Revenue

Technology install base can be used as a financial source of Alternative Data.

Revenue data is sourced from a third party we provide no warranties of accuracy.

Google Tag Manager Awards

The most popular in the United States in Tag Management category.
The most popular on the Entire Internet in Tag Management category.
The most popular in the Top 10k sites in Tag Management category.
The most popular in the Top 100k sites in Tag Management category.
The most popular in the Top 1 Million sites in Tag Management category.
The most popular in Russia in Tag Management category.
The most popular in India in Tag Management category.
The most popular in the United Kingdom in Tag Management category.
The most popular in China in Tag Management category.
The most popular in the Netherlands in Tag Management category.
4th most popular in the United States in Widgets category.
4th most popular in the Top 10k sites in Widgets category.
4th most popular in the Top 100k sites in Widgets category.
4th most popular in the Top 1 Million sites in Widgets category.
6th most popular on the Entire Internet in Widgets category.
The most popular in Japan in Widgets category.
The most popular in Anguilla in Widgets category.
The most popular in Christmas Island in Widgets category.
The most popular in Niue in Widgets category.
The most popular in American Samoa in Widgets category.

Google Tag Manager Competitors and Similar

Tealium
222,209 live websites

Ensighten
31,654 live websites

QuBit OpenTag
921 live websites

Adobe TagManager
118 live websites

Taggstar
24 live websites

Relay42
9 live websites

Mezzobit
5 live websites

SiteTagger
2 live websites

Download Lead List

Get a list of 51,512,609 websites using Google Tag Manager which includes location information, hosting data, contact details, 28,145,670 currently live websites and an additional 5,049,010 domains that redirect to sites in this list. 23,366,939 sites that used this technology previously and 3,490,652 websites in the United States currently using Google Tag Manager.

Site Totals

Total Live: 28,145,670
5,049,010 additional website redirects^?.
USA Live Sites: 3,490,652
Live and Historical: 51,512,609

Top 1m: 47.26%
472,550
Top 100k: 59.14%
59,138
Top 10k: 58.45%
5,845

Countries

United States: 3,490,652
United Kingdom: 1,350,161
Russia: 977,511
Brazil: 818,535
Germany: 758,646
Netherlands: 717,635
Japan: 705,047
France: 616,144
Australia: 574,354
Italy: 560,543
India: 522,425
Canada: 436,115
Spain: 386,414
Poland: 333,864
Sweden: 276,919
Switzerland: 227,779
.co: 201,229
Czech Republic: 193,765
Belgium: 192,582
Vietnam: 171,742
Turkey: 147,736
Mexico: 141,363
South Africa: 127,016
Denmark: 121,433
Hungary: 118,155
Austria: 111,122
New Zealand: 110,480
.io: 109,505
China: 109,204
Ukraine: 108,622
Argentina: 103,825
Greece: 100,900
Indonesia: 100,737
Romania: 95,737
Finland: 83,876
South Korea: 81,208
Taiwan: 81,140
Portugal: 80,562
Chile: 79,914
Norway: 72,293
Slovakia: 71,999
Israel: 69,809
.me: 59,566
Ireland: 54,900
Thailand: 45,170
Singapore: 44,106
UAE: 43,430
Malaysia: 42,640
Lithuania: 34,351
Niue: 32,608
Bulgaria: 32,360
Hong Kong: 29,023
Serbia: 27,746
Iran: 27,406
Pakistan: 26,707
Anguilla: 26,289
Croatia: 24,808
Cocos Islands: 24,277
Estonia: 23,380
Slovenia: 23,303
Peru: 22,450
.tv: 20,352
Latvia: 19,443
Belarus: 19,043
Philippines: 18,610
Nigeria: 18,526
Kazakhstan: 17,856
Morocco: 14,205
Kenya: 13,802
Luxembourg: 12,136
Bangladesh: 11,867
Saudi Arabia: 11,670
Uruguay: 11,308
Ecuador: 10,634
Sri Lanka: 9,958
Nepal: 8,357
Armenia: 7,888
Iceland: 6,967
Georgia: 6,712
Costa Rica: 6,505
Palau: 6,169
Egypt: 5,987
Malta: 5,911
Azerbaijan: 5,320
Moldova: 5,278
Tunisia: 5,223
Guernsey: 5,144
Guatemala: 4,828
Uzbekistan: 4,731
Macedonia: 4,591
Dominican Republic: 4,521
Cyprus: 4,406
Reunion: 4,326
Venezuela: 4,106
Albania: 4,013
Paraguay: 3,913
Qatar: 3,899
Bosnia: 3,608
Ghana: 3,572
Samoa: 3,557
Saint Helena: 3,451
Tanzania: 3,334
Panama: 3,251
Saint Vincent: 3,068
Uganda: 3,062
Lebanon: 2,975
Tonga: 2,904
Puerto Rico: 2,600
Somalia: 2,593
Bolivia: 2,500
Mongolia: 2,413
Zimbabwe: 2,357
Mauritius: 2,275
Jordan: 2,204
Kuwait: 2,185
Algeria: 2,183
Liechtenstein: 2,138
Cameroon: 2,115
Bahamas: 1,971
El Salvador: 1,919
Oman: 1,836
Cambodia: 1,776
Belize: 1,738
American Samoa: 1,737
Bahrain: 1,695
Micronesia: 1,682
Christmas Island: 1,604
Isle of Man: 1,531
Kyrgyzstan: 1,510
Namibia: 1,452
Myanmar: 1,402
Honduras: 1,397
Cote d'Ivoire: 1,387
Senegal: 1,369
Guadeloupe: 1,362
Martinique: 1,235
Andorra: 1,166
Monaco: 1,151
Afghanistan: 1,054
Angola: 1,042
Rwanda: 1,027
New Caledonia: 1,002
Nicaragua: 974
Ethiopia: 968
Mozambique: 948
Cayman Islands: 899
Zambia: 893
Botswana: 871
Palestine: 844
Madagascar: 834
Congo: 830
Maldives: 823
Virgin Islands: 728
Trinidad: 723
Seychelles: 717
Jamaica: 717
Iraq: 710
Antigua: 693
Bermuda: 670
Faroe Islands: 625
Benin: 571
Togo: 550
Jersey: 549
Suriname: 548
Fiji: 501
Gibraltar: 482
Sao Tome: 449
Aruba: 429
Burkina Faso: 420
Turks: 409
Barbados: 406
San Marino: 387
Tajikistan: 379
Malawi: 370
Saint Lucia: 361
Montserrat: 350
Guyana: 349
South Georgia: 335
French Guiana: 304
Greenland: 290
Papua New Guinea: 266
Bhutan: 263
Haiti: 260
Sudan: 251
Saint Pierre: 247
Mayotte: 247
French Polynesia: 246
British Virgin Islands: 239
Vanuatu: 230
Cuba: 229
Yemen: 228
Mali: 215
Gambia: 210
Sierra Leone: 208
Burundi: 206
Grenada: 182
Turkmenistan: 179
Brunei: 176
Lesotho: 170
Syria: 166
Gabon: 154
Swaziland: 151
Åland Islands: 148
Niger: 139
Sint Maarten: 138
Libya: 134
Mauritania: 134
Liberia: 127
Cook Islands: 119
Solomon Islands: 118
Guam: 117
Djibouti: 117
Curacao: 117
East Timor: 116
Cabo Verde: 115
Vatican City: 104
Guinea: 99
Lao People's Democratic Republic: 97
Northern Mariana Islands: 73
Wallis: 70
Macao: 69
Saint Kitts: 65
Dominica: 56
Marshall Islands: 34
Svalbard: 24
South Sudan: 17
Guinea-Bissau: 15
Norfolk Island: 12
Heard Island: 5

Financial

AMER: 5,207,413
ANZ: 684,834
ANZUK: 2,034,995
APAC: 2,908,200
ASEAN+3: 1,321,915
ASEAN+5: 2,419,970
ASEAN+6: 2,529,174
ASIAN TIGERS: 263,541
AUKUS: 5,415,167
BASIC: 1,577,180
BRIC: 2,427,675
BRICS: 2,554,691
CANZUK: 2,471,110
CIVETS: 754,447
CLMV: 175,017
EMEA: 8,513,561
FRIT: 1,176,687
FRITES: 1,563,101
IMEA: 1,075,198
LATAM: 1,429,167
LATCAR: 1,468,611
MART: 1,530,284
MEA: 552,773
MENA: 349,316
MEP: 353,893
MIKTA: 1,045,398
MINT: 408,362
PIGS: 1,128,419
SEA: 426,572
Tiger Cub Economies: 378,899
VISTA: 651,056

Group

African Union: 423,916
Arab League: 102,519
Asia-Pacific Economic Cooperation: 7,261,908
Assembly of European Regions: 6,458,566
Association of Caribbean State Members: 381,459
Association of Southeast Asian Nations: 426,456
Bay of Bengal Initiative for Multi-Sectoral Technical and Economic Cooperation: 599,442
Caribbean Community Members: 11,487
Caribbean Free Trade Association: 8,708
Central American Integration System: 25,133
Central European Free Trade Agreement Members: 104,974
Club de Paris: 12,683,678
Commonwealth of Independent States Members: 1,039,516
Commonwealth of Nations: 3,359,134
Community of Portuguese Language Countries: 901,807
Council of Europe: 8,075,927
Development Assistance Committee: 11,869,954
East African Community: 22,278
Eastern Partnership: 5,208,157
EC Inner Six: 2,857,686
EC Outer Seven: 2,240,269
Economic Cooperation Organization: 232,878
Eurasian Economic Union: 1,023,808
Euronest Parliamentary Assembly: 5,183,794
European Economic Area: 5,136,692
European Free Trade Association: 309,177
European Union: 5,055,294
European Union, European Economic Area and Switzerland: 5,364,471
Federation of Euro-Asian Stock Exchanges: 541,844
G2 Nations: 3,599,856
G20 Nations: 11,632,892
G7 Nations: 7,917,308
Global Governance Group: 983,916
Group of 77: 2,750,813
GUAM Organization for Democracy and Economic Development: 125,932
Gulf Cooperation Council: 64,715
IBSA Dialogue Forum: 1,467,976
International Solar Alliance: 10,434,932
Interparliamentary Assembly on Orthodoxy: 2,228,316
Majority German-speaking states of Central Europe: 1,097,547
North Atlantic Treaty Organization: 10,090,254
Organisation for Economic Co-operation and Development: 12,593,684
Organisation of Eastern Caribbean States: 33,900
Organisation of Islamic Cooperation: 526,588
Organization of American States: 5,361,076
Organization of Ibero-American States: 1,894,168
Organization of the Black Sea Economic Cooperation: 1,492,077
Organization of the Petroleum Exporting Countries: 111,600
Organization of Turkic States: 177,153
Pacific Alliance: 444,956
Shanghai Cooperation Organisation: 1,660,323
South Asian Association for Regional Cooperation: 581,454
Southern African Development Community: 143,276
Southern Common Market: 937,581
Sovereign states and dependent territories of North America: 4,137,867
Union of South American Nations: 7,503
Visegrad Group: 717,783

Region

Google Tag Manager Variations

GTM Server Side Tagging

Google Tag Manager is listed as Alphabet Inc. on NASDAQ as GOOG.

Alphabet Inc. has some of its business online, meaning non-trackable elements of Alphabet Inc.'s business is not trackable.

Name: ALPHABET INC-CL C
FIGI: BBG009S4MV35
Share Class FIGI: BBG009S3NB21
Composite FIGI: BBG009S3NB30
FIGI ID: EQ0000000044670269

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The information on the website contains general information about web technology usage of publicly traded companies. References to specific securities throughout this website are for informational purposes only and should not be considered as recommendations for purchase or sale.