Google Tag Manager Usage Statistics

Top 10k

Top 100k

Top 1m

All Internet

Tag management that lets you add and update website tags without changes to underlying website code.

https://google.com/tagmanager

Widgets · Tag Management

Google Tag Manager Customers

Get access to data on 61,998,565 websites Google Tag Manager Customers. We know of 35,399,120 live websites using Google Tag Manager and an additional 26,599,445 sites that used Google Tag Manager historically and 4,338,484 websites in the United States.

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Popular Complementary Technologies

Google Tag Manager websites that are also using other technologies.

SAP Commerce Cloud sites using Google Tag Manager
4,028 Google Tag Manager websites that are also using SAP Commerce Cloud.
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OXID Eshop Enterprise sites using Google Tag Manager
757 Google Tag Manager websites that are also using OXID Eshop Enterprise.
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Shopify sites using Google Tag Manager
1,272,117 Google Tag Manager websites that are also using Shopify.
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Amplience sites using Google Tag Manager
5,533 Google Tag Manager websites that are also using Amplience.
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Cart Functionality sites using Google Tag Manager
1,036,068 Google Tag Manager websites that are also using Cart Functionality.
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WordPress sites using Google Tag Manager
3,483,432 Google Tag Manager websites that are also using WordPress.
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Google Analytics sites using Google Tag Manager
9,302,284 Google Tag Manager websites that are also using Google Analytics.
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OpenCart sites using Google Tag Manager
115,613 Google Tag Manager websites that are also using OpenCart.
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WooCommerce Checkout sites using Google Tag Manager
1,277,992 Google Tag Manager websites that are also using WooCommerce Checkout.
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WooCommerce sites using Google Tag Manager
2,424,009 Google Tag Manager websites that are also using WooCommerce.
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Alphabet Inc. Revenue

Technology install base can be used as a financial source of Alternative Data.

Revenue data is sourced from a third party we provide no warranties of accuracy.

Google Tag Manager Awards

The most popular in the United States in Tag Management category.
The most popular on the Entire Internet in Tag Management category.
The most popular in the Top 10k sites in Tag Management category.
The most popular in the Top 100k sites in Tag Management category.
The most popular in the Top 1 Million sites in Tag Management category.
The most popular in Russia in Tag Management category.
The most popular in the United Kingdom in Tag Management category.
The most popular in Guadeloupe in Tag Management category.
The most popular in China in Tag Management category.
The most popular in the Netherlands in Tag Management category.
4th most popular in the United States in Widgets category.
4th most popular on the Entire Internet in Widgets category.
4th most popular in the Top 10k sites in Widgets category.
4th most popular in the Top 100k sites in Widgets category.
4th most popular in the Top 1 Million sites in Widgets category.
The most popular in Taiwan in Widgets category.
The most popular in Japan in Widgets category.
The most popular in Saint Vincent and the Grenadines in Widgets category.
The most popular in American Samoa in Widgets category.
The most popular in Niue in Widgets category.

Google Tag Manager Competitors and Similar

Tealium
121,896 live websites

Ensighten
31,435 live websites

QuBit OpenTag
815 live websites

Adobe TagManager
106 live websites

Taggstar
54 live websites

Mezzobit
12 live websites

Relay42
5 live websites

SiteTagger
2 live websites

Download Lead List

Get a list of 61,998,565 websites using Google Tag Manager which includes location information, hosting data, contact details, 35,399,120 currently live websites and an additional 5,417,519 domains that redirect to sites in this list. 26,599,445 sites that used this technology previouslyand 4,338,484 websites in the United States currently using Google Tag Manager.

Site Totals

Total Live: 35,399,120
5,417,519 additional website redirects^?.
United States Live Sites: 4,338,484
Live and Historical: 61,998,565

Top 1m: 49.79%
497,885
Top 100k: 62.71%
62,713
Top 10k: 61.41%
6,141

Countries

United States: 4,338,484
United Kingdom: 1,659,033
Russia: 1,176,211
Germany: 1,038,780
Brazil: 1,018,639
Netherlands: 908,083
Japan: 891,123
France: 815,767
Australia: 677,693
Italy: 675,158
India: 647,151
Canada: 568,109
Spain: 512,113
Poland: 467,057
.co: 361,386
Sweden: 330,117
Switzerland: 299,607
Czech Republic: 285,792
Belgium: 258,021
Turkey: 206,655
Vietnam: 193,770
Mexico: 177,635
Hungary: 169,823
South Africa: 161,788
Denmark: 150,934
Austria: 148,245
Greece: 144,672
Ukraine: 142,083
Romania: 140,421
Indonesia: 135,647
China: 133,957
Argentina: 133,789
New Zealand: 131,882
.io: 131,051
Taiwan: 114,775
Portugal: 108,529
Finland: 105,817
South Korea: 103,986
Slovakia: 99,423
Chile: 95,527
Norway: 87,901
Israel: 86,551
Ireland: 67,966
.me: 66,139
UAE: 58,580
Malaysia: 57,503
Singapore: 54,164
Thailand: 53,822
Lithuania: 49,723
Bulgaria: 45,340
Serbia: 38,469
Croatia: 36,680
Cocos Islands: 35,211
Pakistan: 34,555
Hong Kong: 34,427
Slovenia: 33,950
Anguilla: 33,824
Iran: 32,966
Estonia: 32,190
Niue: 31,127
Peru: 29,123
Latvia: 28,577
Belarus: 26,144
Nigeria: 24,131
.tv: 22,612
Philippines: 22,365
Kazakhstan: 21,453
Bangladesh: 18,213
Kenya: 18,204
Morocco: 17,444
Saudi Arabia: 16,789
Luxembourg: 15,950
Uruguay: 14,410
Ecuador: 13,450
Sri Lanka: 13,172
Nepal: 11,948
Iceland: 9,382
Armenia: 9,061
Egypt: 8,849
Georgia: 8,668
Costa Rica: 8,528
Malta: 7,521
Moldova: 7,229
Azerbaijan: 6,800
Tunisia: 6,658
Guatemala: 6,227
Uzbekistan: 6,220
Dominican Republic: 6,194
Macedonia: 6,165
Reunion: 5,930
Cyprus: 5,857
Venezuela: 5,722
Bosnia: 5,345
Albania: 5,187
Qatar: 4,899
Tanzania: 4,851
Paraguay: 4,793
Ghana: 4,756
Saint Vincent: 4,531
Guernsey: 4,520
Panama: 4,491
Lebanon: 4,490
Uganda: 4,260
Palau: 3,926
Samoa: 3,775
Puerto Rico: 3,634
Liechtenstein: 3,207
Zimbabwe: 3,180
Bolivia: 3,140
Algeria: 3,093
Kuwait: 3,047
Jordan: 3,043
Tonga: 2,978
Saint Helena: 2,930
Mauritius: 2,864
Mongolia: 2,723
Oman: 2,510
El Salvador: 2,425
Bahamas: 2,400
Cambodia: 2,395
Belize: 2,266
Bahrain: 2,207
Senegal: 2,036
Namibia: 1,994
Isle of Man: 1,904
Kyrgyzstan: 1,893
American Samoa: 1,863
Cote d'Ivoire: 1,849
Honduras: 1,848
Micronesia: 1,812
Myanmar: 1,807
Guadeloupe: 1,680
Cameroon: 1,678
Monaco: 1,558
Ethiopia: 1,516
Angola: 1,496
Martinique: 1,455
Somalia: 1,443
Andorra: 1,382
Afghanistan: 1,289
Mozambique: 1,264
Christmas Island: 1,241
Rwanda: 1,230
Zambia: 1,226
Nicaragua: 1,213
Congo: 1,189
New Caledonia: 1,184
Botswana: 1,157
Madagascar: 1,139
Iraq: 1,098
Palestine: 1,075
Jamaica: 1,046
Maldives: 1,031
Cayman Islands: 1,022
Virgin Islands: 964
Seychelles: 901
Trinidad: 876
Antigua: 796
Benin: 791
Bermuda: 789
Togo: 757
Faroe Islands: 755
Suriname: 710
Sao Tome: 705
Fiji: 667
Jersey: 638
Burkina Faso: 609
Aruba: 548
Gibraltar: 542
Barbados: 536
Turks: 506
Malawi: 493
Tajikistan: 481
Guyana: 470
San Marino: 428
Montserrat: 421
Yemen: 412
French Guiana: 401
Greenland: 383
South Georgia: 352
Haiti: 352
Papua New Guinea: 340
Cuba: 319
Saint Pierre: 315
Mali: 312
Mayotte: 309
Saint Lucia: 307
French Polynesia: 306
Bhutan: 303
Vanuatu: 300
Sierra Leone: 284
British Virgin Islands: 279
Gambia: 271
Sudan: 266
Burundi: 245
Libya: 235
Turkmenistan: 233
Syria: 233
Brunei: 216
Gabon: 215
Mauritania: 208
Åland Islands: 200
Swaziland: 191
Grenada: 190
Lesotho: 186
Liberia: 186
Niger: 184
Sint Maarten: 177
Djibouti: 171
Curacao: 170
Cabo Verde: 170
Cook Islands: 169
Guam: 165
East Timor: 161
Lao People's Democratic Republic: 142
Guinea: 131
Solomon Islands: 110
Wallis: 100
Northern Mariana Islands: 98
Saint Kitts: 83
Macao: 74
Dominica: 67
Vatican City: 65
Chad: 64
Congo: 57
Marshall Islands: 56
Falkland Islands: 46
Comoros: 35
Svalbard: 32
South Sudan: 27
Guinea-Bissau: 25
Heard Island: 16
Norfolk Island: 15
North Korea: 7
Pitcairn: 7

Financial

AMER: 6,615,626
ANZ: 809,575
ANZUK: 2,468,608
APAC: 3,579,475
ASEAN+3: 1,650,897
ASEAN+5: 2,973,666
ASEAN+6: 3,107,623
ASIAN TIGERS: 326,534
AUKUS: 6,675,210
BASIC: 1,961,535
BRIC: 2,975,958
BRICS: 3,137,746
CANZUK: 3,036,717
CIVETS: 1,068,095
CLMV: 198,114
EMEA: 10,984,817
FRIT: 1,490,925
FRITES: 2,003,038
IMEA: 1,373,802
LATAM: 1,896,387
LATCAR: 1,947,224
MART: 1,902,862
MEA: 726,651
MENA: 467,165
MEP: 473,816
MIKTA: 1,301,616
MINT: 544,068
PIGS: 1,440,472
SEA: 521,992
Tiger Cub Economies: 463,107
VISTA: 831,649

Group

African Union: 647,208
Arab League: 136,552
Asia-Pacific Economic Cooperation: 8,990,759
Assembly of European Regions: 8,166,495
Association of Caribbean State Members: 590,618
Association of Southeast Asian Nations: 521,831
Bay of Bengal Initiative for Multi-Sectoral Technical and Economic Cooperation: 746,416
Caribbean Community Members: 15,051
Caribbean Free Trade Association: 11,589
Central American Integration System: 33,192
Central European Free Trade Agreement Members: 128,774
Club de Paris: 15,918,338
Commonwealth of Independent States Members: 1,255,492
Commonwealth of Nations: 4,152,214
Community of Portuguese Language Countries: 1,131,023
Council of Europe: 10,423,016
Development Assistance Committee: 15,103,397
East African Community: 30,006
Eastern Partnership: 6,882,491
EC Inner Six: 3,711,759
EC Outer Seven: 2,784,366
Economic Cooperation Organization: 312,545
Eurasian Economic Union: 1,234,762
Euronest Parliamentary Assembly: 6,849,547
European Economic Area: 6,782,996
European Free Trade Association: 400,097
European Union: 6,682,506
European Union, European Economic Area and Switzerland: 7,082,603
Federation of Euro-Asian Stock Exchanges: 743,976
G2 Nations: 4,472,441
G20 Nations: 14,576,394
G7 Nations: 9,986,454
Global Governance Group: 1,222,000
Group of 77: 3,548,199
GUAM Organization for Democracy and Economic Development: 164,780
Gulf Cooperation Council: 88,032
IBSA Dialogue Forum: 1,827,578
International Solar Alliance: 13,027,255
Interparliamentary Assembly on Orthodoxy: 2,905,513
Majority German-speaking states of Central Europe: 1,486,632
North Atlantic Treaty Organization: 12,964,038
Organisation for Economic Co-operation and Development: 16,150,169
Organisation of Eastern Caribbean States: 43,633
Organisation of Islamic Cooperation: 706,935
Organization of American States: 6,809,763
Organization of Ibero-American States: 2,514,551
Organization of the Black Sea Economic Cooperation: 1,892,327
Organization of the Petroleum Exporting Countries: 147,463
Organization of Turkic States: 243,021
Pacific Alliance: 663,671
Shanghai Cooperation Organisation: 2,021,921
South Asian Association for Regional Cooperation: 727,662
Southern African Development Community: 183,954
Southern Common Market: 1,171,631
Sovereign states and dependent territories of North America: 5,174,924
Union of South American Nations: 10,042
Visegrad Group: 1,022,095

Region

Google Tag Manager Variations

GTM Server Side Tagging

Google Tag Manager is listed as Alphabet Inc. on NASDAQ as GOOG.

Alphabet Inc. has some of its business online, meaning non-trackable elements of Alphabet Inc.'s business is not trackable.

Name: ALPHABET INC-CL C
FIGI: BBG009S4MV35
Share Class FIGI: BBG009S3NB21
Composite FIGI: BBG009S3NB30
FIGI ID: EQ0000000044670269

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