Google Tag Manager Usage Statistics

Tag management that lets you add and update website tags without changes to underlying website code.

http://google.com/tagmanager

Widgets · Tag Management

Google Tag Manager Customers

We know of 4,990,427 live websites using Google Tag Manager.

Google Tag Manager Location Market Share and Movement
Technology Won Lost
Tealium Tealium 6,373* 338*
Ensighten Ensighten 2,317* 87*
Adobe TagManager Adobe TagManager 2,015* 9*
QuBit OpenTag QuBit OpenTag 1,018* 8*
Mezzobit Mezzobit 225* 1*
Google Tag Manager Competitors and Similar

We know of at least 4,990,427 live websites using Google Tag Manager.

Site Totals

Total Live
4,990,427
3,934,639 additional website redirects?.
USA Live Sites
1,556,821
Estimated
Top 1m
32.97%
329,701
Top 100k
51.93%
51,930
Top 10k
62.72%
6,272
United States
1,556,820*
Russia
78,463*
United Kingdom
77,544*
Canada
44,300*
Australia
38,048*
India
31,446*
Iran
29,999*
Brazil
28,787*
Germany
25,971*
Japan
23,946*
France
21,130*
Vietnam
20,446*
Turkey
19,933*
.co
15,684*
Spain
13,859*
Netherlands
13,638*
Greece
12,540*
Ukraine
12,076*
Italy
11,157*
Taiwan
10,159*
.io
10,009*
Mexico
9,453*
Indonesia
8,519*
South Africa
7,763*
Poland
7,756*
New Zealand
5,845*
Sweden
5,617*
Hong Kong
5,418*
Israel
5,389*
Argentina
5,318*
.me
5,247*
Chile
4,997*
Pakistan
4,790*
.tv
4,726*
Malaysia
4,719*
Switzerland
4,626*
South Korea
4,498*
Czech Republic
4,256*
Singapore
4,156*
Thailand
3,842*
China
3,835*
UAE
3,835*
Belarus
3,671*
Romania
3,400*
Denmark
3,250*
Hungary
3,108*
Kazakhstan
3,029*
Belgium
2,523*
Philippines
2,416*
Nigeria
2,238*
Azerbaijan
2,231*
Serbia
2,181*
Ireland
1,867*
Cocos Islands
1,853*
Portugal
1,796*
Austria
1,789*
Norway
1,575*
Saudi Arabia
1,532*
Lithuania
1,532*
Uzbekistan
1,475*
Slovakia
1,468*
Bangladesh
1,461*
Sri Lanka
1,447*
Bulgaria
1,440*
Peru
1,432*
Egypt
1,411*
Finland
1,383*
Latvia
1,254*
Kenya
1,190*
Morocco
1,140*
Macedonia
1,119*
Estonia
1,055*
Anguilla
1,055*
Georgia
983*
Croatia
948*
Uruguay
841*
Ecuador
826*
Dominican Republic
777*
Tonga
734*
Palau
734*
Tunisia
734*
Iceland
691*
Armenia
691*
Albania
620*
Venezuela
613*
Micronesia
577*
Costa Rica
563*
Bosnia and Herzegovina
506*
Guernsey
499*
Afghanistan
470*
Qatar
470*
Guatemala
463*
Panama
406*
Cyprus
399*
Jordan
392*
Slovenia
392*
Nepal
377*
Samoa
370*
Moldova
370*
Lebanon
342*
Bolivia
342*
Belize
327*
Mongolia
327*
Ghana
299*
Tanzania
285*
Luxembourg
285*
Kuwait
278*
Malta
270*
Isle of Man
242*
Mauritius
242*
Paraguay
242*
Algeria
242*
Oman
228*
El Salvador
221*
Nicaragua
221*
Mali
221*
Iraq
213*
Kyrgyzstan
213*
Honduras
206*
Uganda
206*
Saint Helena
185*
Cambodia
185*
Saint Vincent and the Grenadines
178*
Puerto Rico
171*
Gabon
163*
Niue
135*
United States Virgin Islands
128*
Cameroon
128*
Zimbabwe
128*
Reunion
128*
Bahrain
128*
Myanmar
128*
Senegal
128*
Jamaica
121*
Madagascar
114*
Palestine
114*
Namibia
106*
Cote d'Ivoire
106*
Sao Tome and Principe
99*
Bahamas
99*
Tajikistan
99*
Central African Republic
92*
Cayman Islands
85*
Trinidad and Tobago
85*
Gibraltar
85*
Antigua and Barbuda
85*
Liechtenstein
78*
Rwanda
78*
Mozambique
78*
Saint Lucia
71*
Ethiopia
71*
Turks and Caicos Islands
71*
Seychelles
64*
Yemen
64*
Turkmenistan
64*
Maldives
64*
Zambia
57*
Barbados
49*
Somalia
49*
Saint Pierre and Miquelon
42*
South Georgia and the South Sandwich Islands
42*
Syria
42*
Guyana
42*
Congo
42*
Botswana
42*
Burkina Faso
42*
Bermuda
35*
Brunei
35*
Haiti
35*
East Timor
35*
Christmas Island
35*
Greenland
35*
New Caledonia
35*
Andorra
35*
Malawi
35*
French Polynesia
35*
NASDAQ

Google Tag Manager is listed as Alphabet Inc. on NASDAQ as GOOG.

Alphabet Inc. has some of its business online, meaning non-trackable elements of Alphabet Inc.'s business is not trackable.

Name
ALPHABET INC-CL C
FIGI
BBG009S4MV35
Share Class FIGI
BBG009S3NB21
Composite FIGI
BBG009S3NB30
FIGI ID
EQ0000000044670269



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