Analytics Usage Statistics

Statistics for websites using Analytics technologies

Google Analytics
Facebook Domain Insights
Facebook Pixel
Quantcast Measurement
Google Conversion Tracking
New Relic
comScore
Rapleaf
LiveRamp
MediaMath

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Name 10k 100k Million Entire Web
Google Analytics 6,461 70,512 633,228 29,407,805
Facebook Domain Insights 2,707 14,306 82,155 2,417,987
Quantcast Measurement 2,375 12,387 58,648 1,091,615
comScore 2,329 11,268 36,059 688,972
New Relic 1,974 11,420 46,318 1,708,108
Google Conversion Tracking 1,951 12,365 79,307 743,416
Rapleaf 1,798 9,196 29,450 527
LiveRamp 1,752 9,092 29,256 483
MediaMath 1,683 8,484 24,278 6,163
Omniture SiteCatalyst 1,524 5,515 17,356 167,566
Facebook Pixel 1,471 12,650 71,281 922,584
Lotame Crowd Control 1,384 7,627 28,861 11,163
DoubleClick Floodlight 1,121 5,499 16,419 33,322
Everest Technologies 1,079 4,945 14,769 674
Krux Digital 921 4,358 11,034 3,757
Optimizely 921 3,535 12,479 227,475
Bing Universal Event Tracking 897 4,885 17,950 49,046
Twitter Analytics 892 4,515 13,907 16,943
Datalogix 793 4,669 14,273 519
Chartbeat 765 2,615 5,349 14,252

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Analytics, or web analytics is gathered by measuring internet data either directly or indirectly. BuiltWith tracks on-site analytical systems that are typically identified by their javascript signature. Analytics typically works by allowing the javascript tag to perform certain functions such as creating a cookie (that allows return visitor tracking, bounce tracking) and testing browser functionality (version, screensize) as well as this the request provides the tracking code with information regarding the location of the visitor. All of this information is aggregated and compiled into the analytical information made available to the user.

Google Analytics which was launched in November 2005 is currently the most used analytical package on the internet, which was based on Urchin 5, which still features in the top analytical packages in use today, Google’s analytics javascript tag is probably the most hit URL in the world.