Analytics Usage Distribution in the Top 1 Million Sites

Distribution for websites using Analytics technologies

Technology	Websites	%
Google Analytics	681,872	68.19
Global Site Tag	243,033	24.3
Facebook Pixel	202,795	20.28
Facebook Signal	196,628	19.66
Facebook Conversion Tracking	174,467	17.45
Google Conversion Tracking	146,951	14.7
Facebook Domain Insights	101,511	10.15
Rapleaf	86,451	8.65
Everest Technologies	73,070	7.31
Google Conversion Linker	68,400	6.84
New Relic	59,302	5.93
Hotjar	57,656	5.77
Quantcast Measurement	53,627	5.36
Yandex Metrika	53,154	5.32
Moat	50,997	5.1
Lotame Crowd Control	48,856	4.89
LiveRamp	45,161	4.52