Analytics Usage Distribution in the Top 1 Million Sites

Distribution for websites using Analytics technologies

Top In Analytics Usage Distribution in the Top 1 Million Sites

Technology	Websites	%
Google Analytics	490,865	49.09
Global Site Tag	328,125	32.81
Facebook Pixel	148,253	14.83
Facebook Signal	122,335	12.23
Facebook Conversion Tracking	112,384	11.24
Google Conversion Linker	96,492	9.65
Google Conversion Tracking	92,017	9.2
Facebook Domain Insights	86,879	8.69
Hotjar	65,743	6.57
Yandex Metrika	61,387	6.14
New Relic	49,873	4.99
LinkedIn Insights	45,193	4.52
Google Optimize 360	43,982	4.4
Bing Universal Event Tracking	38,351	3.84
Fastly	30,479	3.05
Hubspot	28,315	2.83
Microsoft Clarity	24,329	2.43
Cloudflare Insights	24,310	2.43
Baidu Analytics	23,761	2.38
Twitter Website Universal Tag	23,625	2.36
Cloudflare Web Analytics	22,370	2.24
Matomo	21,198	2.12
Cloudflare Rocket Loader	21,088	2.11
Quantcast Measurement	19,626	1.96
DoubleClick Floodlight	18,742	1.87
Twitter Conversion Tracking	18,712	1.87
comScore	18,462	1.85
Rapleaf	18,111	1.81
TikTok Conversion Tracking Pixel	17,693	1.77
Mixpanel	17,380	1.74
Yahoo Web Analytics	17,228	1.72
Google Analytics IP Anonymization	16,966	1.7
Yahoo Dot	14,209	1.42
Pinterest Conversion Tracking	13,680	1.37
LiveRamp	13,645	1.36
Adobe Dynamic Tag Management	13,610	1.36
Everest Technologies	12,938	1.29
Omniture SiteCatalyst	12,779	1.28
CrazyEgg	12,750	1.27
Lotame Crowd Control	12,367	1.24
Adobe Marketing Cloud	12,142	1.21
FullStory	11,701	1.17
MediaMath	11,265	1.13
Twitter Analytics	10,474	1.05
Klaviyo	10,469	1.05
Adobe Analytics	10,177	1.02
CNZZ	10,101	1.01
Snowplow	10,070	1.01
Pardot	9,272	0.93
Segment	9,167	0.92
Trustpilot	8,795	0.88
Moat	8,527	0.85
Salesforce	8,414	0.84
Active Campaign	7,853	0.79
Adobe Launch	7,404	0.74
Microsoft Application Insights	7,171	0.72
KnowBe4	7,167	0.72
Dotomi	7,124	0.71
StatCounter	6,929	0.69
Adobe Experience Platform Identity Service	6,716	0.67
Amplitude	6,673	0.67
Tynt Tracer	6,585	0.66
MailerLite	5,892	0.59
Salesforce Audience Studio	5,813	0.58
Marketo	5,698	0.57
Visual Website Optimizer	5,535	0.55
Google Analytics with Ad Tracking	5,494	0.55
OwnerIQ	5,465	0.55
Alexa Metrics	5,378	0.54
Alexa Certified Site Metrics	5,363	0.54
Akamai mPulse	5,326	0.53
Optimizely	5,127	0.51
LiveInternet	5,121	0.51
Azure Monitor	5,017	0.5
33 Across	4,972	0.5
Reddit Conversion Tracking	4,772	0.48
Mouseflow	4,720	0.47
Gemius	4,603	0.46
Lucky Orange	4,570	0.46
Gemius PL	4,485	0.45
SendPulse	4,446	0.44
Pingdom RUM	4,368	0.44
Report URI	4,292	0.43
Rambler	4,260	0.43
Histats	4,193	0.42
51.la	3,937	0.39
Digital Window	3,906	0.39
UptimeRobot	3,828	0.38
Heap	3,767	0.38
loader.io	3,721	0.37
Chartbeat	3,717	0.37
Grafana	3,464	0.35
ZoomInfo	3,384	0.34
Clicky	3,324	0.33
Attentive	3,234	0.32
Amazon Advertising Sizmek Ad Suite	2,909	0.29
Pendo	2,866	0.29
Efficient Frontier	2,821	0.28
Sumo	2,729	0.27
Leadfeeder	2,698	0.27
Eloqua	2,690	0.27
Microsoft Azure Monitor	2,621	0.26
Datadog	2,597	0.26
Signal	2,563	0.26
Pmetrics	2,541	0.25
Bazaarvoice	2,490	0.25
FouAnalytics	2,470	0.25
Branch	2,465	0.25
Google Call Conversion Tracking	2,428	0.24
Inspectlet	2,405	0.24
Smartlook	2,388	0.24
Omniture Adobe Test and Target	2,341	0.23
ConvertKit	2,196	0.22
RudderStack	2,191	0.22
Acint	2,138	0.21
PayPal Marketing Solutions	2,104	0.21
Parse.ly	2,084	0.21
Dynatrace	2,063	0.21
Nielsen	2,062	0.21
AppsFlyer	2,019	0.2
Salesforce Web to Lead	1,973	0.2
Bold Commerce	1,941	0.19
Fathom Analytics	1,924	0.19
6sense	1,898	0.19
dotdigital Engagement Cloud	1,892	0.19
Adobe Experience Platform Launch	1,885	0.19
Capterra	1,823	0.18
Naver Analytics	1,800	0.18
Yahoo Tag Manager	1,775	0.18
Bombora	1,701	0.17
CQuotient	1,688	0.17
Ahoy	1,684	0.17
Shareaholic	1,670	0.17
iGoDigital	1,657	0.17
AppDynamics	1,647	0.16
Visual Studio Tracking	1,640	0.16
MailMunch	1,638	0.16
AB Tasty	1,614	0.16
Adjust	1,594	0.16
Roistat	1,540	0.15
Matomo Tag Manager	1,522	0.15
Zoho PageSense	1,497	0.15
Google Analyticator	1,485	0.15
AudioEye	1,481	0.15
Kenshoo	1,467	0.15
Mautic	1,458	0.15
Drip	1,432	0.14
DataXu	1,412	0.14
Zeotap	1,390	0.14
TradeDoubler	1,384	0.14
whos.amung.us	1,374	0.14
Treasure Data	1,371	0.14
Nakanohito	1,352	0.14
AT Internet	1,345	0.13
Conversant Media	1,339	0.13
ProfitWell	1,322	0.13
G2 Conversion	1,308	0.13
Plausible Analytics	1,287	0.13
Customer.io	1,276	0.13
HotLog	1,268	0.13
BlueConic	1,253	0.13
ClickFunnels	1,235	0.12
Thrive Leads	1,224	0.12
Demandbase	1,224	0.12
Sqreen	1,196	0.12
WebTrends	1,192	0.12
SpeedCurve	1,174	0.12
Flag Counter	1,164	0.12
aWeber	1,139	0.11
SharpSpring	1,129	0.11
Content Square	1,129	0.11
Omnisend	1,123	0.11
Stackify	1,120	0.11
Claritas	1,111	0.11
accessiBe	1,079	0.11
Infusionsoft	1,068	0.11
CallTrackingMetrics	1,056	0.11
Sift Science	1,040	0.1
Innocraft Cloud	1,037	0.1
ScarabResearch	1,031	0.1
Tapfiliate	1,021	0.1
Oribi Analytics	978	0.1
Feathr	978	0.1
Visual IQ	962	0.1
Lead Forensics	953	0.1
Braze	947	0.09
Secomapp	946	0.09
GRIN	925	0.09
ETracker	913	0.09
ClickDimensions	903	0.09
Monsido	903	0.09
SalesLoft	892	0.09
Digioh	880	0.09
BrightEdge	877	0.09
Bizible	875	0.09
Marin Software	867	0.09
ipstack	856	0.09
Listrak	848	0.08
Ravelin	840	0.08
Netmining	840	0.08
Dynamic Yield	836	0.08
Automizely	835	0.08
Qubit	825	0.08
TVSquared	824	0.08
TeaLeaf	822	0.08
Insider	821	0.08
iovation	816	0.08
eSputnik	808	0.08
Findify	803	0.08
Poptin	801	0.08
Usabilla	801	0.08
Plotly	799	0.08
Navegg	793	0.08
IgnitionOne	793	0.08
Partnerize	792	0.08
Mindbox	789	0.08
Act-On	785	0.08
Nosto	783	0.08
Visitor Analytics	774	0.08
Infoline	751	0.08
OptiMonk	745	0.07
IXI Digital	744	0.07
Honeybadger	742	0.07
Facebook Tag API	740	0.07
SessionCam	739	0.07
Metricool	729	0.07
CleverTap	720	0.07
UpSellit	718	0.07
Openstat	715	0.07
Rebuy	708	0.07
Woopra	705	0.07
FirstPromoter	700	0.07
Survicate	698	0.07
Raygun	693	0.07
Convert	692	0.07
Ptengine	691	0.07
Keen IO	691	0.07
Instana	685	0.07
Google Content Experiments	672	0.07
Monetate	669	0.07
Acoustic Campaign	668	0.07
Commanders Act	665	0.07
Yottaa	664	0.07
Salesforce Interaction Studio	660	0.07
LiveTex	654	0.07
Heatmap IT	646	0.06
Pipedrive	643	0.06
Agora	639	0.06
Elevar	629	0.06
Gaug.es	624	0.06
OneAll	623	0.06
SALESmanago	621	0.06
Google AMP Client ID	617	0.06
Clearbit	616	0.06
Cross Pixel Media	610	0.06
eXTReMe Tracking	609	0.06
PriceSpider	595	0.06
Angulartics	594	0.06
Loyalty Lion	592	0.06
Ortto	587	0.06
PostHog	585	0.06
Curalate	584	0.06
Riskified	574	0.06
Affiliatly	565	0.06
Microsoft Dynamics 365 Marketing	565	0.06
IO Technologies	563	0.06
KISSmetrics	562	0.06
Zoho CRM	558	0.06
Albacross	555	0.06
Bronto	553	0.06
Mieruca	547	0.05
Quantum Metric	545	0.05
ShinyStat	541	0.05
Lytics	541	0.05
OnThe IO	531	0.05
SpyLog	531	0.05
NinthDecimal	531	0.05
AD EBis	527	0.05
360	525	0.05
Zaraz	517	0.05
Hitwebcounter	514	0.05
Loggly	511	0.05
Crowdriff	511	0.05
Retail Rocket	510	0.05
ThreatMetrix	500	0.05
WizRocket	499	0.05
PicReel	498	0.05
PageFly	493	0.05
Karte	493	0.05
Terminus	493	0.05
Metorik	490	0.05
Loop Returns	489	0.05
SteelHouse	487	0.05
Exponea	484	0.05
Keywee	470	0.05
Datalogix	462	0.05
Revolver Maps	450	0.04
Netcore	448	0.04
Kameleoon	445	0.04
DotMetrics	445	0.04
ClickTale	434	0.04
Clustr Maps	433	0.04
Proof	433	0.04
Hyros	425	0.04
Clarivate	421	0.04
Forter	418	0.04
Maxymiser	417	0.04
Site24x7	413	0.04
Infonline	413	0.04
Webtrekk	412	0.04
Wicked Reports	400	0.04
userTrack	390	0.04
Site Meter	388	0.04
Cedexis	386	0.04
Coremetrics	385	0.04
Wiredminds	383	0.04
EveryAction	377	0.04
SaleCycle	374	0.04
Throtle	371	0.04
Oktopost	370	0.04
Freshsales	369	0.04
Yieldify	369	0.04
WordPress Stats	368	0.04
mParticle	367	0.04
Carro	366	0.04
AdTriba	366	0.04
Ve Interactive	365	0.04
Freshmarketer	364	0.04
SpyCloud	364	0.04
Akamai Page Integrity Manager	358	0.04
LeadLander	357	0.04
i2i	356	0.04
Deadline Funnel	354	0.04
Informz	350	0.03
Shopify Tracking	344	0.03
Tencent Analytics	342	0.03
Littledata	342	0.03
Opinary	341	0.03
Xtremepush	340	0.03
Popmechanic	340	0.03
ActiveProspect	339	0.03
GoSquared	339	0.03
Alexa Analytics	339	0.03
US Gov Digital Analytics Program	339	0.03
emBlue	338	0.03
Resonate	336	0.03
Zarget	332	0.03
Decibel Insight	331	0.03
MoEngage	327	0.03
Swell Rewards	324	0.03
Effective Measure	323	0.03
4Cite	322	0.03
SecuredVisit	322	0.03
mycounter - Page Counter	321	0.03
amoCRM	318	0.03
Dun and Brandstreet Visitor Intelligence	317	0.03
ForeSee Results	316	0.03
Simon Data	312	0.03
Popupsmart	311	0.03
Kochava	308	0.03
Freshworks CRM	307	0.03
Barracuda Web App Firewall	306	0.03
HetrixTools	305	0.03
Recruitics	304	0.03
FC2 Analyzer	302	0.03
RevenueHunt	298	0.03
ConvertFlow	298	0.03
Web Stat	295	0.03
GA Connector	291	0.03
KickFire	291	0.03
Linkpulse	289	0.03
Baomitu	286	0.03
GrowingIO	285	0.03
Wootric	285	0.03
Umami	284	0.03
Triggered Messaging	282	0.03
Zeta Marketing Platform	279	0.03
Toast	277	0.03
WhatConverts	276	0.03
retail CRM	276	0.03
Emarsys eMarketing Suite	276	0.03
Acecounter	275	0.03
Aptrinsic	275	0.03
The Hotels Network	272	0.03
Black Crow AI	272	0.03
NeonCRM	271	0.03
Nextopia	270	0.03
LeadDyno	268	0.03
CartStack	267	0.03
Leadinfo	264	0.03
minFraud MaxMind	264	0.03
Smartech	264	0.03
BlueCore	264	0.03
Qualia	261	0.03
Blue	261	0.03
Plerdy	260	0.03
ShieldSquare	260	0.03
SiteWit	258	0.03
Perfex	258	0.03
Gainsight	258	0.03
Adobe CQ Analytics	256	0.03
Eulerian	254	0.03
Qualified	253	0.03
Yellzz	252	0.03
Flocktory	252	0.03
Totango	251	0.03
Ptengine China	250	0.02
GrowSumo	250	0.02
Foleon	249	0.02
StatusCake	248	0.02
LimeSpot	247	0.02
Ontraport	245	0.02
RD Station	245	0.02
Giraff	243	0.02
InsightExpress	243	0.02
Crimson Hexagon	239	0.02
Dynamic 1001	239	0.02
TruConversion	238	0.02
Funnelytics	237	0.02
Feedify	236	0.02
Supercounters	231	0.02
Open Web Analytics	228	0.02
Zaius	228	0.02
Flexmail	225	0.02
Clerk	225	0.02
Boomtrain	225	0.02
VisiStat	224	0.02
Insightera	224	0.02
SMSBump	220	0.02
Tatari	220	0.02
Carma Marketing Hub	220	0.02
Abandoned Cart Recovery by Marsello	219	0.02
Your Mailing List Provider	219	0.02
Gleam	219	0.02
Realytics	219	0.02
Foresee Answers Cloud	218	0.02
Northbeam	217	0.02
AvantMetrics	217	0.02
PartnerStack	215	0.02
iPerceptions	212	0.02
Blueshift	212	0.02
REDretarget	209	0.02
Agile CRM	209	0.02
PathFactory	209	0.02
Beusable	207	0.02
IpMeta	205	0.02
LinkMink	205	0.02
Care Cart	201	0.02
SendOwl	201	0.02
Finteza	200	0.02
MiloTree	200	0.02
Certona	200	0.02
Doppler	198	0.02
Beeketing	196	0.02
Urchin 5	196	0.02
Ometria	196	0.02
ThomasNet Web Traxs	193	0.02
Trengo	192	0.02
CartKit	190	0.02
Benchmark	190	0.02
Zoho Desk	190	0.02
ProveSource	189	0.02
taggbox	187	0.02