Analytics Usage Distribution in the Top 1 Million Sites

Distribution for websites using Analytics technologies

Top In Analytics Usage Distribution in the Top 1 Million Sites

Technology	Websites	%
Google Analytics	499,840	49.98
Global Site Tag	440,255	44.03
Facebook Pixel	158,317	15.83
Google Conversion Linker	154,048	15.4
Facebook Conversion Tracking	125,826	12.58
Facebook Signal	107,097	10.71
Facebook Domain Insights	74,956	7.5
Hotjar	72,363	7.24
Cloudflare Insights	65,184	6.52
Cloudflare Web Analytics	63,755	6.38
Microsoft Clarity	61,812	6.18
Google Conversion Tracking	60,661	6.07
Bing Universal Event Tracking	56,003	5.6
TikTok Conversion Tracking Pixel	50,930	5.09
LinkedIn Insights	45,600	4.56
Yandex Metrika	43,822	4.38
Fastly	38,504	3.85
New Relic	36,807	3.68
Twitter Conversion Tracking	30,993	3.1
Hubspot	29,670	2.97
Cloudflare Rocket Loader	25,862	2.59
Salesforce	25,607	2.56
Klaviyo	25,371	2.54
Google Optimize 360	23,438	2.34
Matomo	22,882	2.29
Twitter Website Universal Tag	19,255	1.93
Funding Choices	19,004	1.9
Pinterest Conversion Tracking	18,695	1.87
Adobe Dynamic Tag Management	17,379	1.74
Trustpilot	14,420	1.44
Adobe Marketing Cloud	12,889	1.29
Reddit Conversion Tracking	12,260	1.23
KnowBe4	12,189	1.22
comScore	12,019	1.2
Lotame Crowd Control	11,929	1.19
Microsoft Azure Monitor	11,801	1.18
CrazyEgg	11,785	1.18
Twitter Analytics	11,623	1.16
DoubleClick Floodlight	11,545	1.15
Yahoo Dot	11,115	1.11
Visual Website Optimizer	11,043	1.1
Omniture SiteCatalyst	10,856	1.09
Azure Monitor	10,834	1.08
Snowplow	10,312	1.03
Brevo	10,269	1.03
Active Campaign	10,012	1
Segment	9,966	1
Rapleaf	9,667	0.97
Pardot	9,032	0.9
MailerLite	8,845	0.88
LiveRamp	8,793	0.88
Akamai mPulse	8,600	0.86
FullStory	8,594	0.86
Baidu Analytics	8,490	0.85
Quantcast Measurement	8,049	0.8
Top Mail.ru	7,935	0.79
Amplitude	7,146	0.71
Yahoo Web Analytics	7,124	0.71
RudderStack	6,997	0.7
Grafana	6,891	0.69
Google Analytics IP Anonymization	6,873	0.69
Optimizely	5,939	0.59
Mouseflow	5,772	0.58
Microsoft Application Insights	5,730	0.57
Mixpanel	5,707	0.57
Adobe Launch	5,477	0.55
Report URI	5,454	0.55
MediaMath	5,185	0.52
Marketo	5,101	0.51
Dynatrace OneAgent	5,004	0.5
Histats	4,862	0.49
OpenTelemetry	4,835	0.48
Digital Window	4,663	0.47
StatCounter	4,624	0.46
Datadog	4,599	0.46
ZoomInfo	4,471	0.45
PostHog	4,420	0.44
Ruxit	4,305	0.43
Plausible Analytics	4,200	0.42
Attentive	4,198	0.42
Tynt Tracer	4,045	0.4
Lucky Orange	4,026	0.4
6sense	4,022	0.4
SendPulse	4,014	0.4
Google Call Conversion Tracking	3,970	0.4
accessiBe	3,836	0.38
Confiant	3,767	0.38
Adobe Analytics	3,720	0.37
Matomo Tag Manager	3,699	0.37
WP Advanced Ads	3,678	0.37
UptimeRobot	3,677	0.37
Dotomi	3,566	0.36
AppsFlyer	3,428	0.34
Kwai Conversion Tracking	3,354	0.34
CNZZ	3,339	0.33
Nielsen	3,338	0.33
33 Across	3,320	0.33
Pingdom RUM	3,266	0.33
Dynatrace	3,261	0.33
Everest Technologies	3,217	0.32
Smartlook	3,211	0.32
Heap	3,078	0.31
Pendo	3,071	0.31
Bazaarvoice	3,018	0.3
Chartbeat	2,940	0.29
Leadfeeder	2,937	0.29
Content Square	2,642	0.26
AB Tasty	2,631	0.26
Clearbit	2,625	0.26
Naver Analytics	2,555	0.26
Google Analytics with Ad Tracking	2,534	0.25
loader.io	2,504	0.25
Clicky	2,494	0.25
Metricool	2,471	0.25
dotdigital Engagement Cloud	2,431	0.24
CQuotient	2,410	0.24
PayPal Marketing Solutions	2,361	0.24
LiveInternet	2,307	0.23
Innocraft Cloud	2,299	0.23
Rambler	2,287	0.23
Fathom Analytics	2,281	0.23
Supership	2,269	0.23
Gemius	2,269	0.23
Parse.ly	2,256	0.23
Branch	2,220	0.22
Omnisend	2,195	0.22
Adjust	2,190	0.22
Eloqua	2,181	0.22
Capterra	2,179	0.22
Rebuy	2,146	0.21
ConvertKit	2,133	0.21
Gemius PL	2,128	0.21
Adobe Experience Platform Launch	2,102	0.21
RD Station	2,065	0.21
Better Stack	2,039	0.2
Apollo IO	1,952	0.2
Alexa Metrics	1,908	0.19
Piwik PRO	1,896	0.19
Alexa Certified Site Metrics	1,878	0.19
Statsig	1,875	0.19
Freshworks CRM	1,843	0.18
Secomapp	1,840	0.18
Mautic	1,793	0.18
AudioEye	1,780	0.18
Elevar	1,772	0.18
Roistat	1,769	0.18
Convert	1,769	0.18
Marfeel	1,758	0.18
Omniture Adobe Test and Target	1,718	0.17
Simprosys	1,703	0.17
Visual Studio Tracking	1,701	0.17
Salesforce Web to Lead	1,696	0.17
Ahoy	1,688	0.17
Claritas	1,683	0.17
Signal	1,670	0.17
Salesforce Marketing Cloud Personalisation	1,663	0.17
Inspectlet	1,651	0.17
Braze	1,645	0.16
Fingerprint Pro	1,567	0.16
51.la	1,557	0.16
TradeDoubler	1,516	0.15
Survicate	1,446	0.14
Salesforce Audience Studio	1,443	0.14
AppDynamics	1,420	0.14
Salesforce Interaction Studio	1,419	0.14
Akamai Page Integrity Manager	1,414	0.14
Umami	1,408	0.14
G2 Conversion	1,406	0.14
Zaraz	1,402	0.14
SALESmanago	1,385	0.14
PicReel	1,382	0.14
Yahoo Tag Manager	1,373	0.14
Merge	1,370	0.14
iGoDigital	1,359	0.14
BlueConic	1,336	0.13
Mindbox	1,322	0.13
eSputnik	1,314	0.13
Automizely	1,310	0.13
Demandbase	1,280	0.13
whos.amung.us	1,261	0.13
ClickFunnels	1,260	0.13
SpeedCurve	1,246	0.12
Acint	1,245	0.12
Customer.io	1,243	0.12
Insider	1,239	0.12
Blotout	1,236	0.12
Retention.com	1,227	0.12
ConnectWise	1,188	0.12
Site24x7	1,173	0.12
Poptin	1,169	0.12
ThreatMetrix	1,160	0.12
Monsido	1,160	0.12
ScarabResearch	1,145	0.11
Flag Counter	1,135	0.11
ProfitWell	1,131	0.11
HighLevel	1,115	0.11
Plotly	1,096	0.11
BrightEdge	1,083	0.11
Shareaholic	1,080	0.11
Bold Commerce	1,078	0.11
Zoho PageSense	1,074	0.11
Pmetrics	1,073	0.11
GrowthBook	1,046	0.1
Bombora	1,044	0.1
Treasure Data	1,042	0.1
Qualified	1,034	0.1
MailMunch	1,026	0.1
Amazon Advertising Sizmek Ad Suite	1,022	0.1
Intelligems	1,016	0.1
Tapfiliate	1,009	0.1
Northbeam	1,006	0.1
PageFly	999	0.1
Forter	996	0.1
ETracker	977	0.1
UpSellit	966	0.1
Loop Returns	966	0.1
Kameleoon	957	0.1
FirstPromoter	956	0.1
Gaug.es	948	0.09
WebTrends	942	0.09
Nosto	940	0.09
Navegg	936	0.09
TVSquared	928	0.09
OptiMonk	924	0.09
Stackify	919	0.09
Quantum Metric	915	0.09
CleverTap	912	0.09
Popconvert	910	0.09
Drip	894	0.09
Supabase	893	0.09
Zoho CRM	891	0.09
Digioh	882	0.09
Loyalty Lion	879	0.09
Metorik	868	0.09
Pipedrive	866	0.09
Hyros	856	0.09
LaunchDarkly	850	0.08
Exponea	838	0.08
ProLayers LeadConnector	835	0.08
Beehiiv	830	0.08
Shoplift	820	0.08
SalesLoft	820	0.08
AT Internet	808	0.08
Microsoft Dynamics 365 Marketing	807	0.08
Stape	798	0.08
Riskified	786	0.08
GRIN	780	0.08
Cedexis	777	0.08
Commanders Act	777	0.08
Moat	774	0.08
Karte	772	0.08
Sumo	754	0.08
Tolstoy	750	0.08
Feathr	746	0.07
Honeybadger	726	0.07
SpyCloud	720	0.07
retail CRM	719	0.07
SharpSpring	711	0.07
ShieldSquare	710	0.07
Dynamic Yield	710	0.07
UserGuiding	703	0.07
Lead Forensics	694	0.07
Monetate	692	0.07
Kenshoo	687	0.07
emBlue	685	0.07
Findify	684	0.07
Listrak	681	0.07
Agora	670	0.07
Bizible	663	0.07
Mieruca	661	0.07
Ptengine	657	0.07
Dinamize	652	0.07
RevenueHunt	638	0.06
Userpilot	638	0.06
ClickDimensions	636	0.06
iovation	624	0.06
Instana	617	0.06
Simple Analytics	613	0.06
Yottaa	609	0.06
MoEngage	603	0.06
aWeber	600	0.06
OpenReplay	596	0.06
WizRocket	593	0.06
Infusionsoft	590	0.06
Connectif	590	0.06
Blue	589	0.06
Black Crow AI	580	0.06
SaleCycle	575	0.06
PriceSpider	575	0.06
Clerk	567	0.06
Curalate	567	0.06
Google Analyticator	566	0.06
Affiliatly	566	0.06
Benchmark	564	0.06
Raygun	563	0.06
CallTrackingMetrics	561	0.06
Leadinfo	561	0.06
ActiveProspect	557	0.06
mParticle	557	0.06
GoKwik	555	0.06
ipstack	550	0.06
Partnerize	549	0.05
Usabilla	543	0.05
Thrive Leads	542	0.05
Netcore	529	0.05
Sprig	526	0.05
Conversant Media	526	0.05
HotLog	523	0.05
Amplemarket	522	0.05
CartStack	519	0.05
Blackbaud Raisers Edge	517	0.05
Hitwebcounter	514	0.05
Spotler Activate	511	0.05
HetrixTools	500	0.05
Visitor Analytics	496	0.05
SessionCam	494	0.05
Clarivate	492	0.05
Intellimize	488	0.05
Smart Emailing	478	0.05
DotMetrics	475	0.05
Varify	474	0.05
Ravelin	468	0.05
Act-On	467	0.05
Maileon	463	0.05
Doppler	459	0.05
Salesfire	457	0.05
Qubit	457	0.05
Instantly	445	0.04
Crowdriff	445	0.04
Sprinklr	442	0.04
Marin Software	441	0.04
Acoustic Campaign	441	0.04
Albacross	438	0.04
Dreamdata	438	0.04
Retail Rocket	437	0.04
TUNE	431	0.04
Rivo Loyalty	428	0.04
ShinyStat	419	0.04
Konduto	417	0.04
DataXu	410	0.04
Anonymised	402	0.04
Kommo	400	0.04
Google AMP Client ID	399	0.04
Zarget	391	0.04
AD EBis	389	0.04
EveryAction	388	0.04
AutomateWoo	387	0.04
US Gov Digital Analytics Program	386	0.04
eXTReMe Tracking	385	0.04
Foleon	385	0.04
Google Content Experiments	381	0.04
Care Cart	380	0.04
Amazon CloudWatch RUM	380	0.04
Netcore Cloud	380	0.04
Woopra	379	0.04
Lytics	377	0.04
Plerdy	373	0.04
Retargeted	371	0.04
IO Technologies	360	0.04
PartnerStack	360	0.04
Oktopost	358	0.04
OwnerIQ	357	0.04
Heatmap IT	354	0.04
Wigzo	353	0.04
Segmentify	353	0.04
Probely	349	0.03
CleverReach	348	0.03
AdTriba	348	0.03
OnThe IO	345	0.03
ABlyft	345	0.03
WhatConverts	344	0.03
Angulartics	343	0.03
Clustr Maps	341	0.03
Get Lasso	340	0.03
Littledata	338	0.03
Aptrinsic	338	0.03
OneAll	337	0.03
Carma Marketing Hub	337	0.03
The Hotels Network	335	0.03
Keen IO	329	0.03
Supercounters	329	0.03
Smartech	328	0.03
EX.CO	327	0.03
Gainsight	324	0.03
Sift Science	323	0.03
InsightExpress	323	0.03
Loggly	321	0.03
Hello Retail	321	0.03
Mailganer	321	0.03
Lunio	321	0.03
Trengo	318	0.03
Tatari	318	0.03
Social Miner	314	0.03
Navattic	314	0.03
Openstat	312	0.03
KISSmetrics	309	0.03
Mutiny	309	0.03
Flexmail	308	0.03
Beusable	306	0.03
SugarCRM	305	0.03
ContactPigeon	305	0.03
Optimizely Recommendations	304	0.03
Adscale	301	0.03
Wicked Reports	301	0.03
Smart Leads Inc	301	0.03
Oribi Analytics	299	0.03
Infoline	299	0.03
Conga	299	0.03
4Cite	298	0.03
Facebook Tag API	296	0.03
Efficient Frontier	295	0.03
OmniConvert	294	0.03
Informz	292	0.03
Eulerian	292	0.03
SuiteCRM	289	0.03
Acecounter	288	0.03
Clearsale	286	0.03
Talkdesk	286	0.03
Get Redo Tech	285	0.03
PathFactory	285	0.03
Freshmarketer	283	0.03
Decibel Insight	281	0.03
SmartHint	280	0.03
SecuredVisit	279	0.03
TruConversion	278	0.03
Factors.ai	278	0.03
NeonCRM	277	0.03
The Marketer	275	0.03
Polar Analytics	273	0.03
Affilae	270	0.03
minFraud MaxMind	270	0.03
Analytify.io	269	0.03
Usablenet	269	0.03
Salsify	267	0.03
Yieldify	267	0.03
Abandoned Cart Recovery by Marsello	266	0.03
Widde	265	0.03
Voyado	265	0.03
Gladly	265	0.03
Tolt	262	0.03
Revolver Maps	260	0.03
SpyLog	259	0.03
GA Connector	259	0.03
LimeSpot	257	0.03
ChurnZero	257	0.03
CARBON AI	257	0.03
Zeta Marketing Platform	255	0.03
Flocktory	255	0.03
Deadline Funnel	254	0.03
Nelio Testing	254	0.03
360	253	0.03
Boomtrain	252	0.03
Daktela	251	0.03
Better Lead Generation Services	250	0.02
Toast	250	0.02
Kimonix	250	0.02
ConvertFlow	247	0.02
StatusCake	247	0.02
Maxymiser	246	0.02