Analytics Usage Distribution in the Top 1 Million Sites

Distribution for websites using Analytics technologies

Top In Analytics Usage Distribution in the Top 1 Million Sites
Technology Websites %
Google Analytics 499,840 49.98
Global Site Tag 440,255 44.03
Facebook Pixel 158,317 15.83
Google Conversion Linker 154,048 15.4
Facebook Conversion Tracking 125,826 12.58
Facebook Signal 107,097 10.71
Facebook Domain Insights 74,956 7.5
Hotjar 72,363 7.24
Cloudflare Insights 65,184 6.52
Cloudflare Web Analytics 63,755 6.38
Microsoft Clarity 61,812 6.18
Google Conversion Tracking 60,661 6.07
Bing Universal Event Tracking 56,003 5.6
TikTok Conversion Tracking Pixel 50,930 5.09
LinkedIn Insights 45,600 4.56
Yandex Metrika 43,822 4.38
Fastly 38,504 3.85
New Relic 36,807 3.68
Twitter Conversion Tracking 30,993 3.1
Hubspot 29,670 2.97
Cloudflare Rocket Loader 25,862 2.59
Salesforce 25,607 2.56
Klaviyo 25,371 2.54
Google Optimize 360 23,438 2.34
Matomo 22,882 2.29
Twitter Website Universal Tag 19,255 1.93
Funding Choices 19,004 1.9
Pinterest Conversion Tracking 18,695 1.87
Adobe Dynamic Tag Management 17,379 1.74
Trustpilot 14,420 1.44
Adobe Marketing Cloud 12,889 1.29
Reddit Conversion Tracking 12,260 1.23
KnowBe4 12,189 1.22
comScore 12,019 1.2
Lotame Crowd Control 11,929 1.19
Microsoft Azure Monitor 11,801 1.18
CrazyEgg 11,785 1.18
Twitter Analytics 11,623 1.16
DoubleClick Floodlight 11,545 1.15
Yahoo Dot 11,115 1.11
Visual Website Optimizer 11,043 1.1
Omniture SiteCatalyst 10,856 1.09
Azure Monitor 10,834 1.08
Snowplow 10,312 1.03
Brevo 10,269 1.03
Active Campaign 10,012 1
Segment 9,966 1
Rapleaf 9,667 0.97
Pardot 9,032 0.9
MailerLite 8,845 0.88
LiveRamp 8,793 0.88
Akamai mPulse 8,600 0.86
FullStory 8,594 0.86
Baidu Analytics 8,490 0.85
Quantcast Measurement 8,049 0.8
Top Mail.ru 7,935 0.79
Amplitude 7,146 0.71
Yahoo Web Analytics 7,124 0.71
RudderStack 6,997 0.7
Grafana 6,891 0.69
Google Analytics IP Anonymization 6,873 0.69
Optimizely 5,939 0.59
Mouseflow 5,772 0.58
Microsoft Application Insights 5,730 0.57
Mixpanel 5,707 0.57
Adobe Launch 5,477 0.55
Report URI 5,454 0.55
MediaMath 5,185 0.52
Marketo 5,101 0.51
Dynatrace OneAgent 5,004 0.5
Histats 4,862 0.49
OpenTelemetry 4,835 0.48
Digital Window 4,663 0.47
StatCounter 4,624 0.46
Datadog 4,599 0.46
ZoomInfo 4,471 0.45
PostHog 4,420 0.44
Ruxit 4,305 0.43
Plausible Analytics 4,200 0.42
Attentive 4,198 0.42
Tynt Tracer 4,045 0.4
Lucky Orange 4,026 0.4
6sense 4,022 0.4
SendPulse 4,014 0.4
Google Call Conversion Tracking 3,970 0.4
accessiBe 3,836 0.38
Confiant 3,767 0.38
Adobe Analytics 3,720 0.37
Matomo Tag Manager 3,699 0.37
WP Advanced Ads 3,678 0.37
UptimeRobot 3,677 0.37
Dotomi 3,566 0.36
AppsFlyer 3,428 0.34
Kwai Conversion Tracking 3,354 0.34
CNZZ 3,339 0.33
Nielsen 3,338 0.33
33 Across 3,320 0.33
Pingdom RUM 3,266 0.33
Dynatrace 3,261 0.33
Everest Technologies 3,217 0.32
Smartlook 3,211 0.32
Heap 3,078 0.31
Pendo 3,071 0.31
Bazaarvoice 3,018 0.3
Chartbeat 2,940 0.29
Leadfeeder 2,937 0.29
Content Square 2,642 0.26
AB Tasty 2,631 0.26
Clearbit 2,625 0.26
Naver Analytics 2,555 0.26
Google Analytics with Ad Tracking 2,534 0.25
loader.io 2,504 0.25
Clicky 2,494 0.25
Metricool 2,471 0.25
dotdigital Engagement Cloud 2,431 0.24
CQuotient 2,410 0.24
PayPal Marketing Solutions 2,361 0.24
LiveInternet 2,307 0.23
Innocraft Cloud 2,299 0.23
Rambler 2,287 0.23
Fathom Analytics 2,281 0.23
Supership 2,269 0.23
Gemius 2,269 0.23
Parse.ly 2,256 0.23
Branch 2,220 0.22
Omnisend 2,195 0.22
Adjust 2,190 0.22
Eloqua 2,181 0.22
Capterra 2,179 0.22
Rebuy 2,146 0.21
ConvertKit 2,133 0.21
Gemius PL 2,128 0.21
Adobe Experience Platform Launch 2,102 0.21
RD Station 2,065 0.21
Better Stack 2,039 0.2
Apollo IO 1,952 0.2
Alexa Metrics 1,908 0.19
Piwik PRO 1,896 0.19
Alexa Certified Site Metrics 1,878 0.19
Statsig 1,875 0.19
Freshworks CRM 1,843 0.18
Secomapp 1,840 0.18
Mautic 1,793 0.18
AudioEye 1,780 0.18
Elevar 1,772 0.18
Roistat 1,769 0.18
Convert 1,769 0.18
Marfeel 1,758 0.18
Omniture Adobe Test and Target 1,718 0.17
Simprosys 1,703 0.17
Visual Studio Tracking 1,701 0.17
Salesforce Web to Lead 1,696 0.17
Ahoy 1,688 0.17
Claritas 1,683 0.17
Signal 1,670 0.17
Salesforce Marketing Cloud Personalisation 1,663 0.17
Inspectlet 1,651 0.17
Braze 1,645 0.16
Fingerprint Pro 1,567 0.16
51.la 1,557 0.16
TradeDoubler 1,516 0.15
Survicate 1,446 0.14
Salesforce Audience Studio 1,443 0.14
AppDynamics 1,420 0.14
Salesforce Interaction Studio 1,419 0.14
Akamai Page Integrity Manager 1,414 0.14
Umami 1,408 0.14
G2 Conversion 1,406 0.14
Zaraz 1,402 0.14
SALESmanago 1,385 0.14
PicReel 1,382 0.14
Yahoo Tag Manager 1,373 0.14
Merge 1,370 0.14
iGoDigital 1,359 0.14
BlueConic 1,336 0.13
Mindbox 1,322 0.13
eSputnik 1,314 0.13
Automizely 1,310 0.13
Demandbase 1,280 0.13
whos.amung.us 1,261 0.13
ClickFunnels 1,260 0.13
SpeedCurve 1,246 0.12
Acint 1,245 0.12
Customer.io 1,243 0.12
Insider 1,239 0.12
Blotout 1,236 0.12
Retention.com 1,227 0.12
ConnectWise 1,188 0.12
Site24x7 1,173 0.12
Poptin 1,169 0.12
ThreatMetrix 1,160 0.12
Monsido 1,160 0.12
ScarabResearch 1,145 0.11
Flag Counter 1,135 0.11
ProfitWell 1,131 0.11
HighLevel 1,115 0.11
Plotly 1,096 0.11
BrightEdge 1,083 0.11
Shareaholic 1,080 0.11
Bold Commerce 1,078 0.11
Zoho PageSense 1,074 0.11
Pmetrics 1,073 0.11
GrowthBook 1,046 0.1
Bombora 1,044 0.1
Treasure Data 1,042 0.1
Qualified 1,034 0.1
MailMunch 1,026 0.1
Amazon Advertising Sizmek Ad Suite 1,022 0.1
Intelligems 1,016 0.1
Tapfiliate 1,009 0.1
Northbeam 1,006 0.1
PageFly 999 0.1
Forter 996 0.1
ETracker 977 0.1
UpSellit 966 0.1
Loop Returns 966 0.1
Kameleoon 957 0.1
FirstPromoter 956 0.1
Gaug.es 948 0.09
WebTrends 942 0.09
Nosto 940 0.09
Navegg 936 0.09
TVSquared 928 0.09
OptiMonk 924 0.09
Stackify 919 0.09
Quantum Metric 915 0.09
CleverTap 912 0.09
Popconvert 910 0.09
Drip 894 0.09
Supabase 893 0.09
Zoho CRM 891 0.09
Digioh 882 0.09
Loyalty Lion 879 0.09
Metorik 868 0.09
Pipedrive 866 0.09
Hyros 856 0.09
LaunchDarkly 850 0.08
Exponea 838 0.08
ProLayers LeadConnector 835 0.08
Beehiiv 830 0.08
Shoplift 820 0.08
SalesLoft 820 0.08
AT Internet 808 0.08
Microsoft Dynamics 365 Marketing 807 0.08
Stape 798 0.08
Riskified 786 0.08
GRIN 780 0.08
Cedexis 777 0.08
Commanders Act 777 0.08
Moat 774 0.08
Karte 772 0.08
Sumo 754 0.08
Tolstoy 750 0.08
Feathr 746 0.07
Honeybadger 726 0.07
SpyCloud 720 0.07
retail CRM 719 0.07
SharpSpring 711 0.07
ShieldSquare 710 0.07
Dynamic Yield 710 0.07
UserGuiding 703 0.07
Lead Forensics 694 0.07
Monetate 692 0.07
Kenshoo 687 0.07
emBlue 685 0.07
Findify 684 0.07
Listrak 681 0.07
Agora 670 0.07
Bizible 663 0.07
Mieruca 661 0.07
Ptengine 657 0.07
Dinamize 652 0.07
RevenueHunt 638 0.06
Userpilot 638 0.06
ClickDimensions 636 0.06
iovation 624 0.06
Instana 617 0.06
Simple Analytics 613 0.06
Yottaa 609 0.06
MoEngage 603 0.06
aWeber 600 0.06
OpenReplay 596 0.06
WizRocket 593 0.06
Infusionsoft 590 0.06
Connectif 590 0.06
Blue 589 0.06
Black Crow AI 580 0.06
SaleCycle 575 0.06
PriceSpider 575 0.06
Clerk 567 0.06
Curalate 567 0.06
Google Analyticator 566 0.06
Affiliatly 566 0.06
Benchmark 564 0.06
Raygun 563 0.06
CallTrackingMetrics 561 0.06
Leadinfo 561 0.06
ActiveProspect 557 0.06
mParticle 557 0.06
GoKwik 555 0.06
ipstack 550 0.06
Partnerize 549 0.05
Usabilla 543 0.05
Thrive Leads 542 0.05
Netcore 529 0.05
Sprig 526 0.05
Conversant Media 526 0.05
HotLog 523 0.05
Amplemarket 522 0.05
CartStack 519 0.05
Blackbaud Raisers Edge 517 0.05
Hitwebcounter 514 0.05
Spotler Activate 511 0.05
HetrixTools 500 0.05
Visitor Analytics 496 0.05
SessionCam 494 0.05
Clarivate 492 0.05
Intellimize 488 0.05
Smart Emailing 478 0.05
DotMetrics 475 0.05
Varify 474 0.05
Ravelin 468 0.05
Act-On 467 0.05
Maileon 463 0.05
Doppler 459 0.05
Salesfire 457 0.05
Qubit 457 0.05
Instantly 445 0.04
Crowdriff 445 0.04
Sprinklr 442 0.04
Marin Software 441 0.04
Acoustic Campaign 441 0.04
Albacross 438 0.04
Dreamdata 438 0.04
Retail Rocket 437 0.04
TUNE 431 0.04
Rivo Loyalty 428 0.04
ShinyStat 419 0.04
Konduto 417 0.04
DataXu 410 0.04
Anonymised 402 0.04
Kommo 400 0.04
Google AMP Client ID 399 0.04
Zarget 391 0.04
AD EBis 389 0.04
EveryAction 388 0.04
AutomateWoo 387 0.04
US Gov Digital Analytics Program 386 0.04
eXTReMe Tracking 385 0.04
Foleon 385 0.04
Google Content Experiments 381 0.04
Care Cart 380 0.04
Amazon CloudWatch RUM 380 0.04
Netcore Cloud 380 0.04
Woopra 379 0.04
Lytics 377 0.04
Plerdy 373 0.04
Retargeted 371 0.04
IO Technologies 360 0.04
PartnerStack 360 0.04
Oktopost 358 0.04
OwnerIQ 357 0.04
Heatmap IT 354 0.04
Wigzo 353 0.04
Segmentify 353 0.04
Probely 349 0.03
CleverReach 348 0.03
AdTriba 348 0.03
OnThe IO 345 0.03
ABlyft 345 0.03
WhatConverts 344 0.03
Angulartics 343 0.03
Clustr Maps 341 0.03
Get Lasso 340 0.03
Littledata 338 0.03
Aptrinsic 338 0.03
OneAll 337 0.03
Carma Marketing Hub 337 0.03
The Hotels Network 335 0.03
Keen IO 329 0.03
Supercounters 329 0.03
Smartech 328 0.03
EX.CO 327 0.03
Gainsight 324 0.03
Sift Science 323 0.03
InsightExpress 323 0.03
Loggly 321 0.03
Hello Retail 321 0.03
Mailganer 321 0.03
Lunio 321 0.03
Trengo 318 0.03
Tatari 318 0.03
Social Miner 314 0.03
Navattic 314 0.03
Openstat 312 0.03
KISSmetrics 309 0.03
Mutiny 309 0.03
Flexmail 308 0.03
Beusable 306 0.03
SugarCRM 305 0.03
ContactPigeon 305 0.03
Optimizely Recommendations 304 0.03
Adscale 301 0.03
Wicked Reports 301 0.03
Smart Leads Inc 301 0.03
Oribi Analytics 299 0.03
Infoline 299 0.03
Conga 299 0.03
4Cite 298 0.03
Facebook Tag API 296 0.03
Efficient Frontier 295 0.03
OmniConvert 294 0.03
Informz 292 0.03
Eulerian 292 0.03
SuiteCRM 289 0.03
Acecounter 288 0.03
Clearsale 286 0.03
Talkdesk 286 0.03
Get Redo Tech 285 0.03
PathFactory 285 0.03
Freshmarketer 283 0.03
Decibel Insight 281 0.03
SmartHint 280 0.03
SecuredVisit 279 0.03
TruConversion 278 0.03
Factors.ai 278 0.03
NeonCRM 277 0.03
The Marketer 275 0.03
Polar Analytics 273 0.03
Affilae 270 0.03
minFraud MaxMind 270 0.03
Analytify.io 269 0.03
Usablenet 269 0.03
Salsify 267 0.03
Yieldify 267 0.03
Abandoned Cart Recovery by Marsello 266 0.03
Widde 265 0.03
Voyado 265 0.03
Gladly 265 0.03
Tolt 262 0.03
Revolver Maps 260 0.03
SpyLog 259 0.03
GA Connector 259 0.03
LimeSpot 257 0.03
ChurnZero 257 0.03
CARBON AI 257 0.03
Zeta Marketing Platform 255 0.03
Flocktory 255 0.03
Deadline Funnel 254 0.03
Nelio Testing 254 0.03
360 253 0.03
Boomtrain 252 0.03
Daktela 251 0.03
Better Lead Generation Services 250 0.02
Toast 250 0.02
Kimonix 250 0.02
ConvertFlow 247 0.02
StatusCake 247 0.02
Maxymiser 246 0.02

3,294,909 Detections

of Analytics and Tracking in the Top 1 Million Sites. Last updated 01st Jul 2025.

Google Analytics Google Analytics is currently the most popular technology in this category.

Top 1m
Top 1,000,000 sites by traffic
3,294,909
Top 100k
Top 100,000 sites by traffic
537,590
Top 10k
Top 10,000 sites by traffic
68,056
Entire Internet
126,781,138
United States
36,505,630
United Kingdom
4,886,925
Russia
4,408,306
Brazil
3,823,552
Germany
3,444,793
Japan
2,168,853
France
2,415,238
Australia
2,338,838
India
2,121,878
Netherlands
2,147,409
Italy
2,054,248
Canada
1,953,754
Spain
1,498,494
China
1,669,168
Poland
1,248,296
Indonesia
1,086,958
IO .io
964,210
CH Switzerland
762,844
SE Sweden
819,665
CZ Czech Republic
718,894
CO .co
813,110
BE Belgium
676,350
TR Turkey
582,008
MX Mexico
628,815
VN Vietnam
502,396
DK Denmark
491,532
AR Argentina
499,925
KR South Korea
498,582
HU Hungary
461,119
UA Ukraine
436,234
ZA South Africa
428,202
NZ New Zealand
384,458
PT Portugal
385,805
AT Austria
385,071
GR Greece
368,271
RO Romania
362,103
IL Israel
308,852
NO Norway
295,065
CL Chile
298,823
FI Finland
285,300
CC Cocos Islands
347,509
TW Taiwan
263,004
SK Slovakia
263,583
ME .me
294,561
IE Ireland
219,307
SG Singapore
197,657
AE UAE
221,379
MY Malaysia
198,007
AI Anguilla
194,468
TH Thailand
160,530
LT Lithuania
157,006
BG Bulgaria
149,536
HK Hong Kong
132,150
PK Pakistan
133,568
RS Serbia
92,384
EE Estonia
98,717
HR Croatia
85,607
PE Peru
91,407
IR Iran
79,126
SI Slovenia
86,662
BY Belarus
89,870
PH Philippines
82,905
SA Saudi Arabia
89,820
KZ Kazakhstan
87,337
LV Latvia
81,862
TV .tv
71,996
NG Nigeria
73,116
BD Bangladesh
60,326
EC Ecuador
61,897
CY Cyprus
52,774
MA Morocco
55,724
LU Luxembourg
49,860
KE Kenya
48,034
NU Niue
52,755
UY Uruguay
41,523
NP Nepal
41,821
LK Sri Lanka
36,716
EG Egypt
32,607
IS Iceland
31,906
GE Georgia
29,720
CR Costa Rica
28,838
MT Malta
25,044
TN Tunisia
24,193
UZ Uzbekistan
24,129
MD Moldova
21,935
AM Armenia
23,069
AZ Azerbaijan
19,753
GT Guatemala
21,256
DO Dominican Republic
20,038
MK Macedonia
17,155
QA Qatar
17,569
RE Reunion
19,084
GG Guernsey
16,236
TO Tonga
15,394
AL Albania
15,826
PA Panama
15,509
VE Venezuela
15,554
PR Puerto Rico
16,457
WS Samoa
17,379
PY Paraguay
14,960
LB Lebanon
14,739
BA Bosnia and Herzegovina
12,754
GH Ghana
13,238
SH Saint Helena
13,739
TZ Tanzania
12,554
KW Kuwait
11,520
PW Palau
13,210
JO Jordan
10,057
UG Uganda
11,150
LI Liechtenstein
10,377
DZ Algeria
8,973
BO Bolivia
9,175
MN Mongolia
9,419
MU Mauritius
9,243
CM Cameroon
10,660
IM Isle of Man
10,035
SV El Salvador
7,886
OM Oman
7,680
BS Bahamas
6,936
ZW Zimbabwe
7,877
BZ Belize
7,271
BH Bahrain
7,085
KH Cambodia
7,030
KG Kyrgyzstan
7,337
SO Somalia
6,844
VC Saint Vincent and the Grenadines
6,841
HN Honduras
6,223
FM Micronesia
6,043
AF Afghanistan
5,542
AD Andorra
5,428
NA Namibia
5,440
GP Guadeloupe
5,629
CI Cote d'Ivoire
5,168
SN Senegal
5,082
MM Myanmar
4,627
MC Monaco
4,865
MQ Martinique
4,731
IQ Iraq
3,856
CX Christmas Island
4,347
ET Ethiopia
4,001
PS Palestine
3,721
AO Angola
4,040
NI Nicaragua
3,640
ZM Zambia
3,781
MV Maldives
3,562
SC Seychelles
3,205
JM Jamaica
2,877
RW Rwanda
3,177
CD Congo
3,296
VI United States Virgin Islands
3,253
BW Botswana
3,189
AG Antigua and Barbuda
3,084
MZ Mozambique
2,960
MG Madagascar
3,079
KY Cayman Islands
2,997
TT Trinidad and Tobago
2,633
NC New Caledonia
3,092
BM Bermuda
2,679
FO Faroe Islands
2,659
ST Sao Tome and Principe
2,400
SX Sint Maarten
2,415
PM Saint Pierre and Miquelon
2,201
AS American Samoa
2,112
BJ Benin
1,948
TG Togo
2,070
FJ Fiji
1,872
GY Guyana
1,963
JE Jersey
1,892
GI Gibraltar
1,579
TJ Tajikistan
1,812
SR Suriname
1,616
LC Saint Lucia
1,682
AW Aruba
1,798
MS Montserrat
1,473
MW Malawi
1,391
BF Burkina Faso
1,471
BB Barbados
1,407
SM San Marino
1,176
GL Greenland
1,187
YE Yemen
1,038
GF French Guiana
1,296
HT Haiti
1,046
YT Mayotte
1,301
TC Turks and Caicos Islands
1,005
GS South Georgia and the South Sandwich Islands
1,078
PG Papua New Guinea
895
CU Cuba
819
PF French Polynesia
966
BT Bhutan
902
GD Grenada
901
VG British Virgin Islands
814
ML Mali
821
SD Sudan
774
VU Vanuatu
774
TM Turkmenistan
679
SL Sierra Leone
804
GM Gambia
776
BI Burundi
803
LY Libya
627
SY Syria
665
CW Curacao
677
BN Brunei
620
LS Lesotho
646
GA Gabon
657
AX Åland Islands
587
MR Mauritania
492
DJ Djibouti
517
GU Guam
512
LR Liberia
532
TL East Timor
464
MP Northern Mariana Islands
442
NE Niger
492
CK Cook Islands
434
CV Cabo Verde
404
MO Macao
280
SZ Swaziland
436
WF Wallis and Futuna
365
GN Guinea
344
LA Lao People's Democratic Republic
393
SB Solomon Islands
354
VA Vatican City
83
KN Saint Kitts and Nevis
241
DM Dominica
262
SJ Svalbard and Jan Mayen
131
TD Chad
219
SS South Sudan
186
FK Falkland Islands
149
MH Marshall Islands
131
CG Congo
145
KM Comoros
85
KI Kiribati
103
HM Heard Island and McDonald Islands
104
NF Norfolk Island
52
GW Guinea-Bissau
76
PN Pitcairn
31
AQ Antarctica
34
GQ Equatorial Guinea
44
UM United States Minor Outlying Islands
37
BV Bouvet Island
10
NR Nauru
23
CF Central African Republic
14
KP North Korea
12
Analytics and Tracking Categories