Analytics Usage Distribution in the Top 1 Million Sites

Distribution for websites using Analytics technologies

Top In Analytics Usage Distribution in the Top 1 Million Sites
Technology Websites %
Google Analytics 495,044 49.5
Global Site Tag 436,922 43.69
Facebook Pixel 167,740 16.77
Facebook Signal 144,653 14.47
Google Conversion Linker 125,034 12.5
Facebook Conversion Tracking 114,263 11.43
Facebook Domain Insights 84,088 8.41
Hotjar 72,695 7.27
Yandex Metrika 62,696 6.27
Google Conversion Tracking 62,583 6.26
Bing Universal Event Tracking 49,195 4.92
New Relic 46,975 4.7
LinkedIn Insights 46,695 4.67
Google Optimize 360 43,994 4.4
Microsoft Clarity 41,949 4.19
TikTok Conversion Tracking Pixel 35,069 3.51
Cloudflare Insights 34,272 3.43
Fastly 33,222 3.32
Cloudflare Web Analytics 31,742 3.17
Hubspot 28,858 2.89
Matomo 25,609 2.56
Twitter Website Universal Tag 25,074 2.51
Cloudflare Rocket Loader 24,783 2.48
Twitter Conversion Tracking 21,118 2.11
DoubleClick Floodlight 20,952 2.1
Yahoo Web Analytics 19,745 1.97
Quantcast Measurement 18,372 1.84
Lotame Crowd Control 18,269 1.83
Pinterest Conversion Tracking 17,537 1.75
Funding Choices 16,922 1.69
Rapleaf 16,373 1.64
Baidu Analytics 15,473 1.55
Adobe Dynamic Tag Management 15,045 1.5
comScore 14,708 1.47
Adobe Marketing Cloud 13,937 1.39
Klaviyo 13,816 1.38
LiveRamp 12,819 1.28
Omniture SiteCatalyst 12,813 1.28
Yahoo Dot 12,670 1.27
Trustpilot 12,518 1.25
CrazyEgg 12,064 1.21
Google Analytics IP Anonymization 11,858 1.19
Snowplow 11,432 1.14
Segment 10,325 1.03
Amplitude 10,252 1.03
Twitter Analytics 9,834 0.98
Adobe Analytics 9,737 0.97
Salesforce 9,568 0.96
Azure Monitor 9,323 0.93
Active Campaign 9,257 0.93
Pardot 8,886 0.89
KnowBe4 8,416 0.84
Tynt Tracer 8,249 0.82
FullStory 8,186 0.82
MailerLite 7,994 0.8
Visual Website Optimizer 7,828 0.78
Microsoft Application Insights 7,653 0.77
Everest Technologies 7,529 0.75
Akamai mPulse 7,307 0.73
Adobe Launch 7,289 0.73
Reddit Conversion Tracking 7,225 0.72
MediaMath 6,894 0.69
Marketo 6,890 0.69
Microsoft Azure Monitor 6,779 0.68
Mixpanel 6,572 0.66
Supership 6,428 0.64
Salesforce Audience Studio 6,253 0.63
Adobe Experience Platform Identity Service 5,969 0.6
51.la 5,794 0.58
Histats 5,597 0.56
Mouseflow 5,511 0.55
Dotomi 5,390 0.54
33 Across 5,371 0.54
StatCounter 5,296 0.53
Optimizely 5,173 0.52
Digital Window 5,140 0.51
ZoomInfo 4,881 0.49
loader.io 4,609 0.46
Lucky Orange 4,399 0.44
Pingdom RUM 4,381 0.44
PostHog 4,358 0.44
accessiBe 4,341 0.43
UptimeRobot 4,297 0.43
Report URI 4,279 0.43
Confiant 4,225 0.42
Grafana 4,216 0.42
Heap 4,207 0.42
Datadog 4,176 0.42
Attentive 4,076 0.41
CNZZ 4,070 0.41
SendPulse 4,016 0.4
Google Analytics with Ad Tracking 4,011 0.4
Chartbeat 3,792 0.38
Pendo 3,734 0.37
6sense 3,692 0.37
Moat 3,625 0.36
Matomo Tag Manager 3,534 0.35
RudderStack 3,524 0.35
Omniture Adobe Test and Target 3,214 0.32
Smartlook 3,181 0.32
Leadfeeder 3,083 0.31
Alexa Metrics 3,008 0.3
Alexa Certified Site Metrics 2,980 0.3
LiveInternet 2,938 0.29
AppsFlyer 2,858 0.29
Signal 2,845 0.28
Plausible Analytics 2,835 0.28
Naver Analytics 2,811 0.28
Bazaarvoice 2,811 0.28
Parse.ly 2,783 0.28
Rambler 2,766 0.28
Clicky 2,741 0.27
Gemius 2,731 0.27
Google Call Conversion Tracking 2,709 0.27
Gemius PL 2,623 0.26
Ravelin 2,591 0.26
Dynatrace 2,565 0.26
Eloqua 2,564 0.26
Visual Studio Tracking 2,550 0.26
Branch 2,464 0.25
Adobe Experience Platform Launch 2,398 0.24
PayPal Marketing Solutions 2,355 0.24
Fathom Analytics 2,352 0.24
CQuotient 2,323 0.23
Mautic 2,258 0.23
WP Advanced Ads 2,251 0.23
Yahoo Tag Manager 2,251 0.23
AB Tasty 2,201 0.22
Inspectlet 2,132 0.21
Pmetrics 2,125 0.21
Amazon Advertising Sizmek Ad Suite 2,125 0.21
Kwai Conversion Tracking 2,122 0.21
Content Square 2,091 0.21
G2 Conversion 2,030 0.2
dotdigital Engagement Cloud 2,023 0.2
Adjust 1,997 0.2
Piwik PRO 1,974 0.2
Clearbit 1,920 0.19
Capterra 1,884 0.19
Nielsen 1,883 0.19
whos.amung.us 1,862 0.19
Nakanohito 1,843 0.18
iGoDigital 1,841 0.18
Convert 1,838 0.18
Salesforce Web to Lead 1,833 0.18
OpenTelemetry 1,809 0.18
ConvertKit 1,786 0.18
FouAnalytics 1,766 0.18
TradeDoubler 1,756 0.18
Innocraft Cloud 1,752 0.18
BlueConic 1,741 0.17
Demandbase 1,740 0.17
Omnisend 1,723 0.17
AppDynamics 1,711 0.17
Sumo 1,710 0.17
Zoho PageSense 1,707 0.17
ProfitWell 1,679 0.17
Ahoy 1,676 0.17
Metricool 1,648 0.16
Honeybadger 1,551 0.16
Treasure Data 1,533 0.15
Roistat 1,507 0.15
Bombora 1,467 0.15
ScarabResearch 1,459 0.15
DataXu 1,441 0.14
Survicate 1,434 0.14
Salesforce Marketing Cloud Personalisation 1,433 0.14
AT Internet 1,410 0.14
Salesforce Interaction Studio 1,393 0.14
AudioEye 1,386 0.14
Zaraz 1,370 0.14
Acint 1,369 0.14
Braze 1,342 0.13
Usabilla 1,341 0.13
Navegg 1,341 0.13
SalesLoft 1,338 0.13
Insider 1,326 0.13
Rebuy 1,308 0.13
ThreatMetrix 1,293 0.13
Bold Commerce 1,280 0.13
SALESmanago 1,268 0.13
Secomapp 1,267 0.13
Customer.io 1,263 0.13
SpeedCurve 1,253 0.13
Flag Counter 1,231 0.12
Claritas 1,227 0.12
Elevar 1,194 0.12
Shareaholic 1,160 0.12
Bizible 1,113 0.11
eSputnik 1,108 0.11
WebTrends 1,083 0.11
Shopify Tracking 1,082 0.11
Monsido 1,072 0.11
Dynamic Yield 1,062 0.11
TVSquared 1,060 0.11
Kenshoo 1,056 0.11
ConnectWise 1,040 0.1
Drip 1,037 0.1
Mindbox 1,024 0.1
MailMunch 1,023 0.1
BrightEdge 1,017 0.1
Stackify 1,011 0.1
Poptin 998 0.1
Tapfiliate 998 0.1
Loggly 995 0.1
Mieruca 990 0.1
TeaLeaf 974 0.1
OptiMonk 972 0.1
Findify 969 0.1
iovation 952 0.1
Digioh 945 0.09
Sift Science 941 0.09
Quantum Metric 938 0.09
Nosto 930 0.09
CleverTap 929 0.09
Ptengine 913 0.09
OwnerIQ 906 0.09
Automizely 898 0.09
GRIN 896 0.09
Plotly 884 0.09
LaunchDarkly 876 0.09
Fingerprint Pro 869 0.09
Riskified 866 0.09
Zeotap 852 0.09
Commanders Act 850 0.08
Qubit 849 0.08
Feathr 848 0.08
Exponea 842 0.08
Listrak 841 0.08
Blue 839 0.08
UpSellit 837 0.08
Northbeam 837 0.08
SharpSpring 820 0.08
ETracker 807 0.08
Karte 786 0.08
Emarsys eMarketing Suite 785 0.08
Lead Forensics 779 0.08
Google Analyticator 776 0.08
Raygun 775 0.08
AD EBis 774 0.08
PageFly 771 0.08
ipstack 769 0.08
Instana 765 0.08
userTrack 762 0.08
Loop Returns 760 0.08
FirstPromoter 753 0.08
PicReel 752 0.08
Kameleoon 752 0.08
Monetate 750 0.08
Freshworks CRM 746 0.07
Loyalty Lion 743 0.07
Yottaa 743 0.07
ClickDimensions 726 0.07
Thrive Leads 717 0.07
ClickFunnels 715 0.07
Pipedrive 715 0.07
Adscale 714 0.07
Microsoft Dynamics 365 Marketing 702 0.07
emBlue 683 0.07
aWeber 682 0.07
CallTrackingMetrics 682 0.07
Forter 681 0.07
Akamai Page Integrity Manager 679 0.07
Curalate 674 0.07
HotLog 671 0.07
Partnerize 668 0.07
WizRocket 653 0.07
DotMetrics 650 0.06
PriceSpider 643 0.06
Efficient Frontier 619 0.06
Infusionsoft 618 0.06
Hyros 616 0.06
CartStack 614 0.06
Umami 612 0.06
Woopra 609 0.06
Google AMP Client ID 603 0.06
Agora 601 0.06
Retail Rocket 601 0.06
MoEngage 596 0.06
Heatmap IT 594 0.06
Gaug.es 587 0.06
InsightExpress 584 0.06
Act-On 579 0.06
RD Station 578 0.06
Metorik 568 0.06
PartnerStack 568 0.06
Qualified 568 0.06
Userpilot 565 0.06
Statsig 564 0.06
Cedexis 561 0.06
Hitwebcounter 554 0.06
Netcore 550 0.06
Lytics 549 0.05
Marin Software 545 0.05
Acoustic Campaign 543 0.05
Visitor Analytics 528 0.05
SessionCam 521 0.05
Zarget 521 0.05
UserGuiding 508 0.05
Clerk 501 0.05
ShieldSquare 497 0.05
Site24x7 496 0.05
OneAll 495 0.05
Angulartics 494 0.05
Oribi Analytics 493 0.05
Affiliatly 492 0.05
Sprig 489 0.05
Google Content Experiments 488 0.05
Albacross 486 0.05
4Cite 486 0.05
SecuredVisit 484 0.05
SpyCloud 483 0.05
Zoho CRM 481 0.05
eXTReMe Tracking 477 0.05
mParticle 474 0.05
SaleCycle 469 0.05
Ortto 451 0.05
Analytics Insights for WordPress 448 0.04
Retention.com 447 0.04
ShinyStat 444 0.04
ClickTale 441 0.04
Decibel Insight 440 0.04
Keen IO 438 0.04
Crimson Hexagon 437 0.04
SmartHint 434 0.04
Infoline 432 0.04
IO Technologies 431 0.04
Terminus 431 0.04
Openstat 430 0.04
Konduto 422 0.04
RevenueHunt 420 0.04
Supercounters 418 0.04
Retargeted 418 0.04
Clarivate 418 0.04
OnThe IO 417 0.04
HighLevel 416 0.04
Doppler 416 0.04
AdTriba 416 0.04
Leadinfo 412 0.04
Oktopost 412 0.04
Resonate 407 0.04
Yieldify 404 0.04
Webtrekk 403 0.04
Maxymiser 403 0.04
Zeta Marketing Platform 402 0.04
GlassBox 402 0.04
Crowdriff 401 0.04
Boomtrain 400 0.04
KISSmetrics 399 0.04
Black Crow AI 394 0.04
Care Cart 389 0.04
Netcore Cloud 385 0.04
Social Miner 384 0.04
HetrixTools 376 0.04
Littledata 376 0.04
Smart Emailing 372 0.04
Acecounter 364 0.04
Mutiny 363 0.04
ChurnZero 361 0.04
US Gov Digital Analytics Program 361 0.04
Supabase 359 0.04
Caltat 359 0.04
Connectif 356 0.04
Smartech 355 0.04
Tolstoy 346 0.03
Tatari 346 0.03
Eulerian 340 0.03
Popupsmart 339 0.03
Coremetrics 338 0.03
Smart Leads Inc 338 0.03
Revolver Maps 337 0.03
minFraud MaxMind 337 0.03
Toast 336 0.03
BloomReach 335 0.03
ProLayers LeadConnector 334 0.03
Trengo 333 0.03
Conversant Media 332 0.03
SteelHouse 330 0.03
Clustr Maps 329 0.03
SpyLog 329 0.03
Aptrinsic 328 0.03
Merge 328 0.03
Flocktory 328 0.03
EveryAction 326 0.03
Freshmarketer 325 0.03
ActiveProspect 323 0.03
360 322 0.03
Facebook Tag API 322 0.03
GA Connector 322 0.03
Opinary 322 0.03
AutomateWoo 320 0.03
Mather Economics 320 0.03
Simon Data 319 0.03
Clearsale 317 0.03
Dreamdata 317 0.03
The Hotels Network 315 0.03
Open Web Analytics 314 0.03
Amazon CloudWatch RUM 312 0.03
Kommo 311 0.03
Qualia 310 0.03
Beusable 309 0.03
LiveTex 309 0.03
Plerdy 307 0.03
Gainsight 305 0.03
Freshsales 300 0.03
WhatConverts 299 0.03
Squeezely 299 0.03
BlueCore 298 0.03
Linx Impulse 297 0.03
OpenReplay 296 0.03
TUNE 296 0.03
AvantMetrics 296 0.03
Triggered Messaging 294 0.03
Wootric 291 0.03
Netmining 290 0.03
Gleam 290 0.03
Segmentify 290 0.03
ConvertFlow 288 0.03
Linx Retail 288 0.03
Foleon 288 0.03
GoSquared 286 0.03
retail CRM 284 0.03
DMD 284 0.03
Carma Marketing Hub 283 0.03
ForeSee Results 283 0.03
StatusCake 281 0.03
ContactPigeon 276 0.03
Certona 275 0.03
Hello Retail 274 0.03
Wicked Reports 272 0.03
Simple Analytics 271 0.03
Dun and Brandstreet Visitor Intelligence 271 0.03
Optimove 268 0.03
Analytify.io 267 0.03
Enviou 265 0.03
Adobe CQ Analytics 265 0.03
i2i 264 0.03
Get Lasso 264 0.03
FC2 Analyzer 263 0.03
Proof 262 0.03
GoKwik 262 0.03
KickFire 260 0.03
Optimizely Recommendations 260 0.03
Throtle 259 0.03
Infinity 259 0.03
Informz 259 0.03
LinkMink 258 0.03
SiTest 257 0.03
PathFactory 257 0.03
PersonaClick 254 0.03
Feedify 252 0.03
SMSBump 251 0.03
Barracuda Web App Firewall 251 0.03
Yellzz 250 0.02
Blotout 250 0.02
iPerceptions 247 0.02
Datatrics 246 0.02
Usablenet 246 0.02
Nudge 246 0.02
Site Meter 245 0.02
Deadline Funnel 244 0.02

3,269,628 Detections

of Analytics and Tracking in the Top 1 Million Sites. Last updated 13th Nov 2023.

Google Analytics Google Analytics is currently the most popular technology in this category.

Top 1m
Top 1,000,000 sites by traffic
3,269,628
Top 100k
Top 100,000 sites by traffic
582,823
Top 10k
Top 10,000 sites by traffic
77,407
Entire Internet
126,571,574
United States
41,457,051
United Kingdom
5,222,049
Russia
5,392,551
Brazil
4,084,436
Germany
2,999,455
Netherlands
2,381,939
Japan
2,103,046
Australia
2,442,786
France
2,290,801
Italy
2,150,079
Canada
2,040,220
India
1,861,997
China
2,212,082
Spain
1,463,737
.co
1,238,542
Poland
1,280,308
CH Switzerland
793,915
CZ Czech Republic
686,207
BE Belgium
713,445
MX Mexico
614,026
SE Sweden
627,337
TR Turkey
553,085
VN Vietnam
581,634
IO .io
633,734
DK Denmark
518,518
ZA South Africa
478,498
AR Argentina
454,631
HU Hungary
455,147
UA Ukraine
403,469
KR South Korea
464,079
AT Austria
389,023
NZ New Zealand
416,217
GR Greece
381,977
RO Romania
368,869
ID Indonesia
368,139
PT Portugal
317,296
IL Israel
328,544
CL Chile
316,966
TW Taiwan
296,085
FI Finland
306,440
NO Norway
297,216
SK Slovakia
257,131
ME .me
266,913
IE Ireland
231,507
MY Malaysia
236,110
SG Singapore
206,073
TH Thailand
177,631
AE UAE
176,998
CC Cocos Islands
207,682
LT Lithuania
147,187
HK Hong Kong
147,162
BG Bulgaria
139,379
PK Pakistan
113,121
IR Iran
87,996
AI Anguilla
108,892
RS Serbia
94,309
EE Estonia
97,786
PE Peru
94,078
SI Slovenia
93,964
HR Croatia
84,527
TV .tv
82,888
PH Philippines
82,902
LV Latvia
80,191
BY Belarus
82,324
KZ Kazakhstan
80,823
NG Nigeria
72,979
MA Morocco
60,826
SA Saudi Arabia
59,683
LU Luxembourg
48,980
BD Bangladesh
45,301
EC Ecuador
46,290
UY Uruguay
45,101
KE Kenya
46,238
LK Sri Lanka
34,888
NU Niue
35,507
IS Iceland
34,257
NP Nepal
31,529
MT Malta
26,921
CR Costa Rica
28,133
GE Georgia
28,818
EG Egypt
26,855
PW Palau
29,524
TN Tunisia
25,645
AM Armenia
25,217
GG Guernsey
20,949
MD Moldova
20,526
GT Guatemala
20,220
UZ Uzbekistan
21,458
AZ Azerbaijan
18,701
DO Dominican Republic
18,508
MK Macedonia
17,248
RE Reunion
18,493
CY Cyprus
17,209
VE Venezuela
15,996
PY Paraguay
15,453
AL Albania
14,716
PA Panama
14,554
QA Qatar
14,987
PR Puerto Rico
15,022
LB Lebanon
13,156
WS Samoa
12,431
BA Bosnia and Herzegovina
12,019
TO Tonga
10,608
GH Ghana
12,198
SH Saint Helena
11,963
BO Bolivia
10,807
TZ Tanzania
11,022
VC Saint Vincent and the Grenadines
11,155
KW Kuwait
10,191
JO Jordan
9,365
UG Uganda
9,870
LI Liechtenstein
9,767
SO Somalia
10,032
DZ Algeria
8,496
MU Mauritius
9,113
SV El Salvador
7,897
MN Mongolia
8,097
CM Cameroon
9,282
IM Isle of Man
8,465
BS Bahamas
7,298
ZW Zimbabwe
7,536
FM Micronesia
7,189
KH Cambodia
6,612
OM Oman
6,561
BZ Belize
6,376
BH Bahrain
6,575
KG Kyrgyzstan
6,144
CX Christmas Island
7,253
HN Honduras
6,000
NA Namibia
5,615
AF Afghanistan
5,281
MM Myanmar
4,881
CI Cote d'Ivoire
4,955
GP Guadeloupe
5,239
SN Senegal
4,679
MC Monaco
4,671
MQ Martinique
4,843
AD Andorra
4,040
NI Nicaragua
3,844
PS Palestine
3,394
AO Angola
3,739
MV Maldives
3,484
MZ Mozambique
3,189
ZM Zambia
3,183
NC New Caledonia
3,472
SC Seychelles
3,096
ET Ethiopia
3,018
JM Jamaica
2,968
AG Antigua and Barbuda
3,126
KY Cayman Islands
3,145
BW Botswana
3,112
IQ Iraq
2,864
TT Trinidad and Tobago
2,849
RW Rwanda
2,747
VI United States Virgin Islands
2,974
FO Faroe Islands
2,911
CD Congo
2,769
BM Bermuda
2,767
MG Madagascar
2,650
ST Sao Tome and Principe
2,669
GI Gibraltar
2,019
BJ Benin
1,964
JE Jersey
1,952
FJ Fiji
1,773
TG Togo
1,822
AS American Samoa
1,817
TJ Tajikistan
1,711
SR Suriname
1,653
AW Aruba
1,767
BB Barbados
1,559
LC Saint Lucia
1,710
GS South Georgia and the South Sandwich Islands
1,777
SM San Marino
1,461
MS Montserrat
1,652
GY Guyana
1,394
BF Burkina Faso
1,272
MW Malawi
1,232
HT Haiti
1,151
PM Saint Pierre and Miquelon
1,277
GF French Guiana
1,236
GL Greenland
1,240
PF French Polynesia
1,022
TC Turks and Caicos Islands
946
BT Bhutan
878
PG Papua New Guinea
917
YT Mayotte
1,074
YE Yemen
834
CU Cuba
805
ML Mali
920
VU Vanuatu
814
VG British Virgin Islands
808
GD Grenada
903
SD Sudan
823
SX Sint Maarten
647
GM Gambia
729
TM Turkmenistan
597
BI Burundi
784
SL Sierra Leone
708
BN Brunei
668
LS Lesotho
652
AX Åland Islands
631
LY Libya
503
MO Macao
401
SY Syria
542
GU Guam
589
SB Solomon Islands
573
SZ Swaziland
492
DJ Djibouti
488
LR Liberia
463
GA Gabon
505
TL East Timor
450
VA Vatican City
244
MR Mauritania
447
NE Niger
457
WF Wallis and Futuna
377
CV Cabo Verde
408
CK Cook Islands
432
CW Curacao
426
GN Guinea
334
MP Northern Mariana Islands
312
KN Saint Kitts and Nevis
251
DM Dominica
260
TD Chad
211
MH Marshall Islands
127
LA Lao People's Democratic Republic
191
SJ Svalbard and Jan Mayen
117
CG Congo
103
SS South Sudan
79
NF Norfolk Island
59
KI Kiribati
86
HM Heard Island and McDonald Islands
72
KM Comoros
59
GW Guinea-Bissau
61
UM United States Minor Outlying Islands
50
FK Falkland Islands
27
BV Bouvet Island
13
NR Nauru
26
AQ Antarctica
26
GQ Equatorial Guinea
16
CF Central African Republic
13
BL Saint Barthélemy
10
Analytics and Tracking Categories