Analytics Usage Statistics

Statistics for websites using Analytics technologies

Google Analytics
Facebook Domain Insights
Facebook Pixel
Google Conversion Tracking
Facebook Signal
New Relic
Quantcast Measurement
Rapleaf
LiveRamp
comScore

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Name 10k 100k Million Entire Web
Google Analytics 6,393 69,454 621,892 29,329,524
Facebook Domain Insights 2,673 14,146 82,609 2,737,757
Quantcast Measurement 2,170 9,912 53,059 1,084,289
comScore 2,076 8,414 24,920 77,848
New Relic 1,952 11,183 44,919 2,182,557
Google Conversion Tracking 1,923 12,221 78,729 1,023,647
Facebook Signal 1,923 11,267 40,699 506
Rapleaf 1,729 8,912 27,990 509
LiveRamp 1,623 8,572 27,194 455
Facebook Pixel 1,524 12,262 71,683 1,351,897
Omniture SiteCatalyst 1,490 5,431 16,468 148,781
MediaMath 1,438 6,617 18,058 6,052
Everest Technologies 1,402 7,889 26,707 752
Lotame Crowd Control 1,359 7,291 21,922 9,218
DoubleClick Floodlight 1,144 5,593 16,462 32,197
Krux Digital 926 4,197 10,620 3,992
Optimizely 916 3,485 11,979 222,074
Bing Universal Event Tracking 906 5,008 18,418 54,011
Twitter Analytics 881 4,328 12,393 16,174
Chartbeat 762 2,577 4,908 13,139

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Analytics, or web analytics is gathered by measuring internet data either directly or indirectly. BuiltWith tracks on-site analytical systems that are typically identified by their javascript signature. Analytics typically works by allowing the javascript tag to perform certain functions such as creating a cookie (that allows return visitor tracking, bounce tracking) and testing browser functionality (version, screensize) as well as this the request provides the tracking code with information regarding the location of the visitor. All of this information is aggregated and compiled into the analytical information made available to the user.

Google Analytics which was launched in November 2005 is currently the most used analytical package on the internet, which was based on Urchin 5, which still features in the top analytical packages in use today, Google’s analytics javascript tag is probably the most hit URL in the world.