Analytics Usage Distribution in the Top 1 Million Sites

Distribution for websites using Analytics technologies

Top In Analytics Usage Distribution in the Top 1 Million Sites

Technology	Websites	%
Google Analytics	486,561	48.66
Global Site Tag	414,547	41.45
Google Conversion Linker	144,121	14.41
Facebook Pixel	141,863	14.19
Facebook Conversion Tracking	116,670	11.67
Facebook Signal	88,800	8.88
Facebook Domain Insights	78,444	7.84
Hotjar	71,696	7.17
Google Conversion Tracking	58,413	5.84
Bing Universal Event Tracking	50,790	5.08
Microsoft Clarity	48,203	4.82
Yandex Metrika	47,873	4.79
Cloudflare Insights	44,249	4.42
Cloudflare Web Analytics	43,071	4.31
LinkedIn Insights	43,071	4.31
TikTok Conversion Tracking Pixel	43,016	4.3
Fastly	41,027	4.1
New Relic	40,158	4.02
Google Optimize 360	29,306	2.93
Hubspot	26,105	2.61
Cloudflare Rocket Loader	24,583	2.46
Salesforce	23,375	2.34
Matomo	20,336	2.03
Twitter Website Universal Tag	19,951	2
Funding Choices	18,400	1.84
Trustpilot	17,781	1.78
Klaviyo	16,991	1.7
Adobe Dynamic Tag Management	16,111	1.61
Pinterest Conversion Tracking	15,405	1.54
PayPal Marketing Solutions	15,221	1.52
Google Analytics IP Anonymization	13,572	1.36
Twitter Conversion Tracking	13,029	1.3
Lotame Crowd Control	12,983	1.3
comScore	12,643	1.26
Baidu Analytics	12,246	1.22
Rapleaf	12,021	1.2
Microsoft Azure Monitor	11,340	1.13
CrazyEgg	11,233	1.12
Omniture SiteCatalyst	11,093	1.11
DoubleClick Floodlight	10,981	1.1
Adobe Marketing Cloud	10,958	1.1
Yahoo Dot	10,771	1.08
Twitter Analytics	10,516	1.05
KnowBe4	10,462	1.05
Visual Website Optimizer	9,958	1
Snowplow	9,765	0.98
Azure Monitor	9,732	0.97
Segment	9,717	0.97
LiveRamp	9,616	0.96
Active Campaign	9,484	0.95
Quantcast Measurement	9,086	0.91
Reddit Conversion Tracking	8,958	0.9
FullStory	8,558	0.86
Akamai mPulse	7,999	0.8
MailerLite	7,647	0.76
Yahoo Web Analytics	7,567	0.76
RudderStack	7,495	0.75
Grafana	6,544	0.65
Amplitude	6,207	0.62
Optimizely	5,581	0.56
Mouseflow	5,494	0.55
Mixpanel	5,430	0.54
Microsoft Application Insights	5,407	0.54
MediaMath	5,378	0.54
Pardot	5,251	0.53
Report URI	4,964	0.5
Digital Window	4,882	0.49
Tynt Tracer	4,865	0.49
StatCounter	4,646	0.46
UptimeRobot	4,636	0.46
Adobe Launch	4,607	0.46
51.la	4,596	0.46
Histats	4,572	0.46
Marketo	4,526	0.45
PostHog	4,484	0.45
Datadog	4,345	0.43
Confiant	4,284	0.43
Everest Technologies	4,245	0.42
33 Across	4,066	0.41
SendPulse	3,872	0.39
6sense	3,807	0.38
Attentive	3,780	0.38
Lucky Orange	3,778	0.38
Dotomi	3,744	0.37
accessiBe	3,634	0.36
Google Call Conversion Tracking	3,596	0.36
Plausible Analytics	3,560	0.36
ZoomInfo	3,557	0.36
CNZZ	3,457	0.35
Pingdom RUM	3,285	0.33
Matomo Tag Manager	3,278	0.33
Adobe Analytics	3,259	0.33
Supership	3,135	0.31
Nielsen	3,126	0.31
Pendo	3,088	0.31
Chartbeat	2,954	0.3
Smartlook	2,939	0.29
Bazaarvoice	2,889	0.29
Dynatrace	2,871	0.29
Clearbit	2,812	0.28
AppsFlyer	2,804	0.28
Heap	2,797	0.28
Google Analytics with Ad Tracking	2,745	0.27
Naver Analytics	2,594	0.26
Leadfeeder	2,591	0.26
LiveInternet	2,551	0.26
Clicky	2,479	0.25
Rambler	2,447	0.24
OpenTelemetry	2,442	0.24
loader.io	2,403	0.24
CQuotient	2,396	0.24
Gemius	2,393	0.24
AB Tasty	2,351	0.24
Gemius PL	2,261	0.23
Parse.ly	2,202	0.22
Eloqua	2,202	0.22
Branch	2,200	0.22
ConvertKit	2,181	0.22
Alexa Metrics	2,161	0.22
Adjust	2,161	0.22
Alexa Certified Site Metrics	2,130	0.21
Adobe Experience Platform Launch	2,095	0.21
Innocraft Cloud	2,071	0.21
Convert	2,031	0.2
RD Station	2,023	0.2
Capterra	2,007	0.2
dotdigital Engagement Cloud	1,995	0.2
Signal	1,987	0.2
Metricool	1,924	0.19
Content Square	1,908	0.19
Ahoy	1,868	0.19
Moat	1,866	0.19
Omnisend	1,850	0.18
Fathom Analytics	1,832	0.18
Piwik PRO	1,814	0.18
Inspectlet	1,809	0.18
Mautic	1,792	0.18
Roistat	1,777	0.18
Rebuy	1,760	0.18
Visual Studio Tracking	1,707	0.17
Yahoo Tag Manager	1,682	0.17
Kwai Conversion Tracking	1,676	0.17
ProfitWell	1,675	0.17
Zoho PageSense	1,655	0.17
Elevar	1,637	0.16
TradeDoubler	1,598	0.16
Braze	1,539	0.15
WP Advanced Ads	1,510	0.15
Salesforce Audience Studio	1,493	0.15
Claritas	1,492	0.15
Salesforce Marketing Cloud Personalisation	1,479	0.15
whos.amung.us	1,464	0.15
AppDynamics	1,461	0.15
Fingerprint Pro	1,451	0.15
Secomapp	1,437	0.14
AudioEye	1,435	0.14
Salesforce Web to Lead	1,391	0.14
Omniture Adobe Test and Target	1,382	0.14
G2 Conversion	1,340	0.13
iGoDigital	1,335	0.13
Marfeel	1,323	0.13
Amazon Advertising Sizmek Ad Suite	1,301	0.13
BlueConic	1,286	0.13
SALESmanago	1,285	0.13
Salesforce Interaction Studio	1,281	0.13
Flag Counter	1,278	0.13
ConnectWise	1,236	0.12
Mindbox	1,235	0.12
Insider	1,227	0.12
ScarabResearch	1,226	0.12
SpeedCurve	1,212	0.12
Statsig	1,208	0.12
Survicate	1,207	0.12
Akamai Page Integrity Manager	1,193	0.12
Plotly	1,186	0.12
Treasure Data	1,174	0.12
Navegg	1,161	0.12
Demandbase	1,146	0.11
Tapfiliate	1,132	0.11
Customer.io	1,131	0.11
eSputnik	1,126	0.11
PicReel	1,119	0.11
ThreatMetrix	1,119	0.11
Apollo IO	1,098	0.11
Shareaholic	1,087	0.11
Umami	1,077	0.11
Bold Commerce	1,071	0.11
Acint	1,063	0.11
Automizely	1,058	0.11
ClickFunnels	1,057	0.11
Poptin	1,024	0.1
Monsido	998	0.1
Stackify	976	0.1
BrightEdge	972	0.1
MailMunch	969	0.1
Zaraz	969	0.1
Bombora	959	0.1
Merge	954	0.1
WebTrends	947	0.09
Forter	921	0.09
Pmetrics	905	0.09
AT Internet	900	0.09
Nosto	879	0.09
OptiMonk	869	0.09
UpSellit	869	0.09
Drip	866	0.09
Loop Returns	864	0.09
PageFly	853	0.09
Kameleoon	851	0.09
TVSquared	841	0.08
Retention.com	840	0.08
CleverTap	839	0.08
Sumo	830	0.08
Quantum Metric	827	0.08
Riskified	821	0.08
FirstPromoter	813	0.08
GrowthBook	811	0.08
Dynamic Yield	806	0.08
ETracker	805	0.08
Exponea	798	0.08
GRIN	795	0.08
Loyalty Lion	777	0.08
SalesLoft	777	0.08
Microsoft Dynamics 365 Marketing	762	0.08
Digioh	758	0.08
Northbeam	756	0.08
Metorik	755	0.08
Honeybadger	751	0.08
Hyros	751	0.08
Karte	749	0.07
Pipedrive	745	0.07
Findify	742	0.07
Commanders Act	718	0.07
HighLevel	709	0.07
Gaug.es	706	0.07
UserGuiding	706	0.07
LaunchDarkly	698	0.07
SharpSpring	693	0.07
Listrak	691	0.07
Kenshoo	686	0.07
Userpilot	682	0.07
Usabilla	682	0.07
Cedexis	681	0.07
Feathr	677	0.07
Ptengine	666	0.07
Monetate	666	0.07
iovation	666	0.07
emBlue	660	0.07
Yottaa	660	0.07
Tolstoy	657	0.07
Google Analyticator	652	0.07
SpyCloud	652	0.07
PriceSpider	650	0.06
Lead Forensics	645	0.06
Intelligems	632	0.06
retail CRM	630	0.06
Bizible	627	0.06
aWeber	621	0.06
Freshworks CRM	616	0.06
Supabase	605	0.06
Mieruca	603	0.06
Partnerize	603	0.06
Instana	602	0.06
ClickDimensions	596	0.06
Blue	595	0.06
ipstack	586	0.06
MoEngage	582	0.06
RevenueHunt	577	0.06
Thrive Leads	574	0.06
HotLog	571	0.06
AdTriba	563	0.06
Agora	562	0.06
ProLayers LeadConnector	561	0.06
Curalate	558	0.06
ShieldSquare	557	0.06
CartStack	555	0.06
WizRocket	548	0.05
Infusionsoft	539	0.05
Hitwebcounter	534	0.05
Affiliatly	530	0.05
SessionCam	523	0.05
Clerk	523	0.05
Shoplift	522	0.05
Netcore	519	0.05
SaleCycle	515	0.05
HetrixTools	507	0.05
Raygun	502	0.05
OpenReplay	489	0.05
Retail Rocket	483	0.05
Marin Software	480	0.05
Act-On	476	0.05
Opinary	474	0.05
Qualified	473	0.05
Site24x7	470	0.05
Black Crow AI	470	0.05
Google AMP Client ID	469	0.05
Acoustic Campaign	467	0.05
Qubit	465	0.05
Crowdriff	463	0.05
Konduto	462	0.05
Doppler	456	0.05
Spotler Activate	456	0.05
Sprig	449	0.04
CallTrackingMetrics	448	0.04
Visitor Analytics	447	0.04
Clarivate	444	0.04
Blotout	441	0.04
Connectif	440	0.04
Leadinfo	438	0.04
Google Content Experiments	438	0.04
DataXu	434	0.04
DotMetrics	433	0.04
Angulartics	432	0.04
mParticle	431	0.04
ShinyStat	429	0.04
Lytics	420	0.04
Zoho CRM	418	0.04
Amazon CloudWatch RUM	412	0.04
eXTReMe Tracking	410	0.04
AD EBis	407	0.04
PartnerStack	406	0.04
VisitIQ	404	0.04
RECOD3	404	0.04
Simple Analytics	403	0.04
Heatmap IT	403	0.04
Loggly	401	0.04
Sift Science	396	0.04
ChurnZero	396	0.04
GoKwik	394	0.04
Dreamdata	393	0.04
Smart Emailing	390	0.04
Albacross	390	0.04
Woopra	389	0.04
IO Technologies	387	0.04
AutomateWoo	380	0.04
Retargeted	380	0.04
Sprinklr	378	0.04
Care Cart	375	0.04
Kommo	372	0.04
OnThe IO	370	0.04
Adscale	369	0.04
Openstat	361	0.04
EveryAction	358	0.04
Netcore Cloud	358	0.04
US Gov Digital Analytics Program	356	0.04
EX.CO	356	0.04
OneAll	355	0.04
OwnerIQ	351	0.04
Supercounters	350	0.03
Social Miner	349	0.03
ActiveProspect	345	0.03
TUNE	345	0.03
Eulerian	345	0.03
Infoline	345	0.03
KISSmetrics	344	0.03
SmartHint	341	0.03
The Hotels Network	339	0.03
Acecounter	338	0.03
Amped	337	0.03
Trengo	331	0.03
Probely	329	0.03
Zarget	325	0.03
Mutiny	323	0.03
WhatConverts	320	0.03
Oktopost	320	0.03
Segmentify	320	0.03
Ravelin	319	0.03
Keen IO	315	0.03
Clearsale	314	0.03
Plerdy	312	0.03
Aptrinsic	312	0.03
Smartech	312	0.03
Clustr Maps	307	0.03
Salesfire	307	0.03
Carma Marketing Hub	302	0.03
Revolver Maps	299	0.03
Toast	299	0.03
ContactPigeon	297	0.03
SpyLog	296	0.03
Varify	296	0.03
minFraud MaxMind	293	0.03
Tatari	292	0.03
Beusable	289	0.03
StatusCake	289	0.03
4Cite	289	0.03
Conversant Media	288	0.03
Hello Retail	287	0.03
Gainsight	287	0.03
360	285	0.03
Littledata	284	0.03
Yieldify	284	0.03
Oribi Analytics	283	0.03
Facebook Tag API	282	0.03
Userflow	282	0.03
Efficient Frontier	280	0.03
Optimizely Recommendations	280	0.03
Blackbaud Raisers Edge	279	0.03
InsightExpress	279	0.03
ABlyft	279	0.03
Freshmarketer	277	0.03
Flocktory	274	0.03
Webtrekk	274	0.03
Lunio	274	0.03
Smart Leads Inc	274	0.03
Barracuda Web App Firewall	273	0.03
SecuredVisit	272	0.03
Get Lasso	271	0.03
Maxymiser	271	0.03
Wicked Reports	270	0.03
Flexmail	269	0.03
Freshsales	268	0.03
LiveTex	268	0.03
Ortto	266	0.03
Freshpaint	265	0.03
Rivo Loyalty	262	0.03
Zeta Marketing Platform	261	0.03
Linx Impulse	260	0.03
Boomtrain	260	0.03
Throtle	260	0.03
Wootric	259	0.03
Crimson Hexagon	258	0.03
FC2 Analyzer	257	0.03
Conga	257	0.03
Deadline Funnel	254	0.03
Talkdesk	252	0.03
Informz	250	0.02
Coremetrics	248	0.02
TruConversion	247	0.02
Linx Retail	247	0.02
Yellzz	247	0.02
ClickTale	246	0.02
Gleam	246	0.02
NeonCRM	245	0.02
Decibel Insight	243	0.02
Fireblade	243	0.02
Nudge	243	0.02
Analytics Insights for WordPress	242	0.02
PathFactory	241	0.02
Arkose Labs	240	0.02
BloomReach	239	0.02
Mailganer	236	0.02
Analytify.io	235	0.02
GA Connector	235	0.02
Gladly	234	0.02
Triggered Messaging	233	0.02
OmniConvert	232	0.02
Exit Bee	231	0.02
Tongji Niao	230	0.02
Dinamize	229	0.02
Affilae	228	0.02
Leadfamly	228	0.02
Usablenet	224	0.02
Ptengine China	222	0.02
Optimove	222	0.02
PersonaClick	219	0.02
Zipy	219	0.02
Infinity	218	0.02
LimeSpot	217	0.02
i2i	216	0.02