Analytics Usage Distribution in the Top 1 Million Sites

Distribution for websites using Analytics technologies

Top In Analytics Usage Distribution in the Top 1 Million Sites
Technology Websites %
Google Analytics 490,865 49.09
Global Site Tag 328,125 32.81
Facebook Pixel 148,253 14.83
Facebook Signal 122,335 12.23
Facebook Conversion Tracking 112,384 11.24
Google Conversion Linker 96,492 9.65
Google Conversion Tracking 92,017 9.2
Facebook Domain Insights 86,879 8.69
Hotjar 65,743 6.57
Yandex Metrika 61,387 6.14
New Relic 49,873 4.99
LinkedIn Insights 45,193 4.52
Google Optimize 360 43,982 4.4
Bing Universal Event Tracking 38,351 3.84
Fastly 30,479 3.05
Hubspot 28,315 2.83
Microsoft Clarity 24,329 2.43
Cloudflare Insights 24,310 2.43
Baidu Analytics 23,761 2.38
Twitter Website Universal Tag 23,625 2.36
Cloudflare Web Analytics 22,370 2.24
Matomo 21,198 2.12
Cloudflare Rocket Loader 21,088 2.11
Quantcast Measurement 19,626 1.96
DoubleClick Floodlight 18,742 1.87
Twitter Conversion Tracking 18,712 1.87
comScore 18,462 1.85
Rapleaf 18,111 1.81
TikTok Conversion Tracking Pixel 17,693 1.77
Mixpanel 17,380 1.74
Yahoo Web Analytics 17,228 1.72
Google Analytics IP Anonymization 16,966 1.7
Yahoo Dot 14,209 1.42
Pinterest Conversion Tracking 13,680 1.37
LiveRamp 13,645 1.36
Adobe Dynamic Tag Management 13,610 1.36
Everest Technologies 12,938 1.29
Omniture SiteCatalyst 12,779 1.28
CrazyEgg 12,750 1.27
Lotame Crowd Control 12,367 1.24
Adobe Marketing Cloud 12,142 1.21
FullStory 11,701 1.17
MediaMath 11,265 1.13
Twitter Analytics 10,474 1.05
Klaviyo 10,469 1.05
Adobe Analytics 10,177 1.02
CNZZ 10,101 1.01
Snowplow 10,070 1.01
Pardot 9,272 0.93
Segment 9,167 0.92
Trustpilot 8,795 0.88
Moat 8,527 0.85
Salesforce 8,414 0.84
Active Campaign 7,853 0.79
Adobe Launch 7,404 0.74
Microsoft Application Insights 7,171 0.72
KnowBe4 7,167 0.72
Dotomi 7,124 0.71
StatCounter 6,929 0.69
Adobe Experience Platform Identity Service 6,716 0.67
Amplitude 6,673 0.67
Tynt Tracer 6,585 0.66
MailerLite 5,892 0.59
Salesforce Audience Studio 5,813 0.58
Marketo 5,698 0.57
Visual Website Optimizer 5,535 0.55
Google Analytics with Ad Tracking 5,494 0.55
OwnerIQ 5,465 0.55
Alexa Metrics 5,378 0.54
Alexa Certified Site Metrics 5,363 0.54
Akamai mPulse 5,326 0.53
Optimizely 5,127 0.51
LiveInternet 5,121 0.51
Azure Monitor 5,017 0.5
33 Across 4,972 0.5
Reddit Conversion Tracking 4,772 0.48
Mouseflow 4,720 0.47
Gemius 4,603 0.46
Lucky Orange 4,570 0.46
Gemius PL 4,485 0.45
SendPulse 4,446 0.44
Pingdom RUM 4,368 0.44
Report URI 4,292 0.43
Rambler 4,260 0.43
Histats 4,193 0.42
51.la 3,937 0.39
Digital Window 3,906 0.39
UptimeRobot 3,828 0.38
Heap 3,767 0.38
loader.io 3,721 0.37
Chartbeat 3,717 0.37
Grafana 3,464 0.35
ZoomInfo 3,384 0.34
Clicky 3,324 0.33
Attentive 3,234 0.32
Amazon Advertising Sizmek Ad Suite 2,909 0.29
Pendo 2,866 0.29
Efficient Frontier 2,821 0.28
Sumo 2,729 0.27
Leadfeeder 2,698 0.27
Eloqua 2,690 0.27
Microsoft Azure Monitor 2,621 0.26
Datadog 2,597 0.26
Signal 2,563 0.26
Pmetrics 2,541 0.25
Bazaarvoice 2,490 0.25
FouAnalytics 2,470 0.25
Branch 2,465 0.25
Google Call Conversion Tracking 2,428 0.24
Inspectlet 2,405 0.24
Smartlook 2,388 0.24
Omniture Adobe Test and Target 2,341 0.23
ConvertKit 2,196 0.22
RudderStack 2,191 0.22
Acint 2,138 0.21
PayPal Marketing Solutions 2,104 0.21
Parse.ly 2,084 0.21
Dynatrace 2,063 0.21
Nielsen 2,062 0.21
AppsFlyer 2,019 0.2
Salesforce Web to Lead 1,973 0.2
Bold Commerce 1,941 0.19
Fathom Analytics 1,924 0.19
6sense 1,898 0.19
dotdigital Engagement Cloud 1,892 0.19
Adobe Experience Platform Launch 1,885 0.19
Capterra 1,823 0.18
Naver Analytics 1,800 0.18
Yahoo Tag Manager 1,775 0.18
Bombora 1,701 0.17
CQuotient 1,688 0.17
Ahoy 1,684 0.17
Shareaholic 1,670 0.17
iGoDigital 1,657 0.17
AppDynamics 1,647 0.16
Visual Studio Tracking 1,640 0.16
MailMunch 1,638 0.16
AB Tasty 1,614 0.16
Adjust 1,594 0.16
Roistat 1,540 0.15
Matomo Tag Manager 1,522 0.15
Zoho PageSense 1,497 0.15
Google Analyticator 1,485 0.15
AudioEye 1,481 0.15
Kenshoo 1,467 0.15
Mautic 1,458 0.15
Drip 1,432 0.14
DataXu 1,412 0.14
Zeotap 1,390 0.14
TradeDoubler 1,384 0.14
whos.amung.us 1,374 0.14
Treasure Data 1,371 0.14
Nakanohito 1,352 0.14
AT Internet 1,345 0.13
Conversant Media 1,339 0.13
ProfitWell 1,322 0.13
G2 Conversion 1,308 0.13
Plausible Analytics 1,287 0.13
Customer.io 1,276 0.13
HotLog 1,268 0.13
BlueConic 1,253 0.13
ClickFunnels 1,235 0.12
Thrive Leads 1,224 0.12
Demandbase 1,224 0.12
Sqreen 1,196 0.12
WebTrends 1,192 0.12
SpeedCurve 1,174 0.12
Flag Counter 1,164 0.12
aWeber 1,139 0.11
SharpSpring 1,129 0.11
Content Square 1,129 0.11
Omnisend 1,123 0.11
Stackify 1,120 0.11
Claritas 1,111 0.11
accessiBe 1,079 0.11
Infusionsoft 1,068 0.11
CallTrackingMetrics 1,056 0.11
Sift Science 1,040 0.1
Innocraft Cloud 1,037 0.1
ScarabResearch 1,031 0.1
Tapfiliate 1,021 0.1
Oribi Analytics 978 0.1
Feathr 978 0.1
Visual IQ 962 0.1
Lead Forensics 953 0.1
Braze 947 0.09
Secomapp 946 0.09
GRIN 925 0.09
ETracker 913 0.09
ClickDimensions 903 0.09
Monsido 903 0.09
SalesLoft 892 0.09
Digioh 880 0.09
BrightEdge 877 0.09
Bizible 875 0.09
Marin Software 867 0.09
ipstack 856 0.09
Listrak 848 0.08
Ravelin 840 0.08
Netmining 840 0.08
Dynamic Yield 836 0.08
Automizely 835 0.08
Qubit 825 0.08
TVSquared 824 0.08
TeaLeaf 822 0.08
Insider 821 0.08
iovation 816 0.08
eSputnik 808 0.08
Findify 803 0.08
Poptin 801 0.08
Usabilla 801 0.08
Plotly 799 0.08
Navegg 793 0.08
IgnitionOne 793 0.08
Partnerize 792 0.08
Mindbox 789 0.08
Act-On 785 0.08
Nosto 783 0.08
Visitor Analytics 774 0.08
Infoline 751 0.08
OptiMonk 745 0.07
IXI Digital 744 0.07
Honeybadger 742 0.07
Facebook Tag API 740 0.07
SessionCam 739 0.07
Metricool 729 0.07
CleverTap 720 0.07
UpSellit 718 0.07
Openstat 715 0.07
Rebuy 708 0.07
Woopra 705 0.07
FirstPromoter 700 0.07
Survicate 698 0.07
Raygun 693 0.07
Convert 692 0.07
Ptengine 691 0.07
Keen IO 691 0.07
Instana 685 0.07
Google Content Experiments 672 0.07
Monetate 669 0.07
Acoustic Campaign 668 0.07
Commanders Act 665 0.07
Yottaa 664 0.07
Salesforce Interaction Studio 660 0.07
LiveTex 654 0.07
Heatmap IT 646 0.06
Pipedrive 643 0.06
Agora 639 0.06
Elevar 629 0.06
Gaug.es 624 0.06
OneAll 623 0.06
SALESmanago 621 0.06
Google AMP Client ID 617 0.06
Clearbit 616 0.06
Cross Pixel Media 610 0.06
eXTReMe Tracking 609 0.06
PriceSpider 595 0.06
Angulartics 594 0.06
Loyalty Lion 592 0.06
Ortto 587 0.06
PostHog 585 0.06
Curalate 584 0.06
Riskified 574 0.06
Affiliatly 565 0.06
Microsoft Dynamics 365 Marketing 565 0.06
IO Technologies 563 0.06
KISSmetrics 562 0.06
Zoho CRM 558 0.06
Albacross 555 0.06
Bronto 553 0.06
Mieruca 547 0.05
Quantum Metric 545 0.05
ShinyStat 541 0.05
Lytics 541 0.05
OnThe IO 531 0.05
SpyLog 531 0.05
NinthDecimal 531 0.05
AD EBis 527 0.05
360 525 0.05
Zaraz 517 0.05
Hitwebcounter 514 0.05
Loggly 511 0.05
Crowdriff 511 0.05
Retail Rocket 510 0.05
ThreatMetrix 500 0.05
WizRocket 499 0.05
PicReel 498 0.05
PageFly 493 0.05
Karte 493 0.05
Terminus 493 0.05
Metorik 490 0.05
Loop Returns 489 0.05
SteelHouse 487 0.05
Exponea 484 0.05
Keywee 470 0.05
Datalogix 462 0.05
Revolver Maps 450 0.04
Netcore 448 0.04
Kameleoon 445 0.04
DotMetrics 445 0.04
ClickTale 434 0.04
Clustr Maps 433 0.04
Proof 433 0.04
Hyros 425 0.04
Clarivate 421 0.04
Forter 418 0.04
Maxymiser 417 0.04
Site24x7 413 0.04
Infonline 413 0.04
Webtrekk 412 0.04
Wicked Reports 400 0.04
userTrack 390 0.04
Site Meter 388 0.04
Cedexis 386 0.04
Coremetrics 385 0.04
Wiredminds 383 0.04
EveryAction 377 0.04
SaleCycle 374 0.04
Throtle 371 0.04
Oktopost 370 0.04
Freshsales 369 0.04
Yieldify 369 0.04
WordPress Stats 368 0.04
mParticle 367 0.04
Carro 366 0.04
AdTriba 366 0.04
Ve Interactive 365 0.04
Freshmarketer 364 0.04
SpyCloud 364 0.04
Akamai Page Integrity Manager 358 0.04
LeadLander 357 0.04
i2i 356 0.04
Deadline Funnel 354 0.04
Informz 350 0.03
Shopify Tracking 344 0.03
Tencent Analytics 342 0.03
Littledata 342 0.03
Opinary 341 0.03
Xtremepush 340 0.03
Popmechanic 340 0.03
ActiveProspect 339 0.03
GoSquared 339 0.03
Alexa Analytics 339 0.03
US Gov Digital Analytics Program 339 0.03
emBlue 338 0.03
Resonate 336 0.03
Zarget 332 0.03
Decibel Insight 331 0.03
MoEngage 327 0.03
Swell Rewards 324 0.03
Effective Measure 323 0.03
4Cite 322 0.03
SecuredVisit 322 0.03
mycounter - Page Counter 321 0.03
amoCRM 318 0.03
Dun and Brandstreet Visitor Intelligence 317 0.03
ForeSee Results 316 0.03
Simon Data 312 0.03
Popupsmart 311 0.03
Kochava 308 0.03
Freshworks CRM 307 0.03
Barracuda Web App Firewall 306 0.03
HetrixTools 305 0.03
Recruitics 304 0.03
FC2 Analyzer 302 0.03
RevenueHunt 298 0.03
ConvertFlow 298 0.03
Web Stat 295 0.03
GA Connector 291 0.03
KickFire 291 0.03
Linkpulse 289 0.03
Baomitu 286 0.03
GrowingIO 285 0.03
Wootric 285 0.03
Umami 284 0.03
Triggered Messaging 282 0.03
Zeta Marketing Platform 279 0.03
Toast 277 0.03
WhatConverts 276 0.03
retail CRM 276 0.03
Emarsys eMarketing Suite 276 0.03
Acecounter 275 0.03
Aptrinsic 275 0.03
The Hotels Network 272 0.03
Black Crow AI 272 0.03
NeonCRM 271 0.03
Nextopia 270 0.03
LeadDyno 268 0.03
CartStack 267 0.03
Leadinfo 264 0.03
minFraud MaxMind 264 0.03
Smartech 264 0.03
BlueCore 264 0.03
Qualia 261 0.03
Blue 261 0.03
Plerdy 260 0.03
ShieldSquare 260 0.03
SiteWit 258 0.03
Perfex 258 0.03
Gainsight 258 0.03
Adobe CQ Analytics 256 0.03
Eulerian 254 0.03
Qualified 253 0.03
Yellzz 252 0.03
Flocktory 252 0.03
Totango 251 0.03
Ptengine China 250 0.02
GrowSumo 250 0.02
Foleon 249 0.02
StatusCake 248 0.02
LimeSpot 247 0.02
Ontraport 245 0.02
RD Station 245 0.02
Giraff 243 0.02
InsightExpress 243 0.02
Crimson Hexagon 239 0.02
Dynamic 1001 239 0.02
TruConversion 238 0.02
Funnelytics 237 0.02
Feedify 236 0.02
Supercounters 231 0.02
Open Web Analytics 228 0.02
Zaius 228 0.02
Flexmail 225 0.02
Clerk 225 0.02
Boomtrain 225 0.02
VisiStat 224 0.02
Insightera 224 0.02
SMSBump 220 0.02
Tatari 220 0.02
Carma Marketing Hub 220 0.02
Abandoned Cart Recovery by Marsello 219 0.02
Your Mailing List Provider 219 0.02
Gleam 219 0.02
Realytics 219 0.02
Foresee Answers Cloud 218 0.02
Northbeam 217 0.02
AvantMetrics 217 0.02
PartnerStack 215 0.02
iPerceptions 212 0.02
Blueshift 212 0.02
REDretarget 209 0.02
Agile CRM 209 0.02
PathFactory 209 0.02
Beusable 207 0.02
IpMeta 205 0.02
LinkMink 205 0.02
Care Cart 201 0.02
SendOwl 201 0.02
Finteza 200 0.02
MiloTree 200 0.02
Certona 200 0.02
Doppler 198 0.02
Beeketing 196 0.02
Urchin 5 196 0.02
Ometria 196 0.02
ThomasNet Web Traxs 193 0.02
Trengo 192 0.02
CartKit 190 0.02
Benchmark 190 0.02
Zoho Desk 190 0.02
ProveSource 189 0.02
taggbox 187 0.02

2,950,330 Detections

of Analytics and Tracking in the Top 1 Million Sites. Last updated 02nd Aug 2022.

Google Analytics Google Analytics is currently the most popular technology in this category.

Top 1m
Top 1,000,000 sites by traffic
2,950,330
Top 100k
Top 100,000 sites by traffic
549,424
Top 10k
Top 10,000 sites by traffic
78,926
Entire Internet
127,098,583
United States
37,642,911
United Kingdom
5,385,279
Russia
6,011,380
Germany
2,965,254
Brazil
3,315,053
Netherlands
2,320,635
France
2,270,827
Italy
2,192,962
Australia
2,211,318
Japan
1,815,668
Canada
1,981,943
China
2,200,398
.co
1,310,589
Poland
1,259,874
Spain
1,291,880
India
1,254,863
CH Switzerland
743,490
CZ Czech Republic
691,762
BE Belgium
702,518
SE Sweden
647,972
VN Vietnam
545,758
DK Denmark
522,134
AR Argentina
483,747
MX Mexico
499,938
AT Austria
408,367
TR Turkey
441,593
HU Hungary
434,127
IO .io
491,981
ZA South Africa
436,380
UA Ukraine
414,231
NZ New Zealand
397,924
RO Romania
371,248
GR Greece
323,030
KR South Korea
373,845
ID Indonesia
347,161
FI Finland
306,899
CL Chile
303,686
NO Norway
298,416
IL Israel
301,232
PT Portugal
282,769
SK Slovakia
248,552
TW Taiwan
251,538
ME .me
270,564
IE Ireland
200,205
MY Malaysia
211,655
SG Singapore
175,846
IR Iran
144,228
HK Hong Kong
143,508
TH Thailand
136,556
LT Lithuania
126,355
CC Cocos Islands
157,456
BG Bulgaria
117,869
BY Belarus
100,629
RS Serbia
86,026
SI Slovenia
83,426
EE Estonia
83,414
KZ Kazakhstan
86,315
TV .tv
78,595
HR Croatia
71,811
AE UAE
75,681
PE Peru
75,571
LV Latvia
72,278
PH Philippines
71,820
PK Pakistan
67,738
NG Nigeria
55,960
AI Anguilla
46,993
MA Morocco
46,694
LU Luxembourg
41,810
NU Niue
44,411
UY Uruguay
40,589
KE Kenya
34,641
SA Saudi Arabia
36,470
IS Iceland
33,005
BD Bangladesh
32,047
EC Ecuador
30,493
PW Palau
30,868
LK Sri Lanka
25,668
GE Georgia
23,711
MT Malta
19,348
AZ Azerbaijan
17,402
MD Moldova
18,242
NP Nepal
17,996
UZ Uzbekistan
18,873
CR Costa Rica
16,593
RE Reunion
16,240
DO Dominican Republic
15,301
MK Macedonia
15,485
GG Guernsey
16,254
AM Armenia
15,562
GT Guatemala
14,625
TN Tunisia
14,124
SH Saint Helena
15,290
PR Puerto Rico
13,927
PY Paraguay
13,097
EG Egypt
12,441
CY Cyprus
12,180
AL Albania
12,258
BA Bosnia and Herzegovina
10,810
VE Venezuela
10,697
VC Saint Vincent and the Grenadines
10,402
WS Samoa
9,551
LI Liechtenstein
8,748
PA Panama
8,883
TO Tonga
8,345
BO Bolivia
7,964
MN Mongolia
7,484
QA Qatar
7,325
FM Micronesia
7,222
TZ Tanzania
6,588
IM Isle of Man
6,964
BS Bahamas
6,659
DZ Algeria
5,834
ZW Zimbabwe
5,886
BZ Belize
5,531
KG Kyrgyzstan
6,041
MU Mauritius
5,659
GP Guadeloupe
5,219
SV El Salvador
5,399
SO Somalia
5,940
LB Lebanon
5,014
ML Mali
6,424
MQ Martinique
4,673
CM Cameroon
5,348
UG Uganda
4,195
JO Jordan
4,127
KW Kuwait
4,128
MC Monaco
3,870
GH Ghana
3,853
HN Honduras
3,861
CI Cote d'Ivoire
3,690
NC New Caledonia
3,513
AF Afghanistan
3,321
NA Namibia
3,356
CX Christmas Island
3,443
KH Cambodia
2,859
PS Palestine
2,806
KY Cayman Islands
2,687
SN Senegal
2,622
FO Faroe Islands
2,735
VI United States Virgin Islands
2,698
BM Bermuda
2,578
NI Nicaragua
2,540
OM Oman
2,534
AG Antigua and Barbuda
2,539
BH Bahrain
2,513
ST Sao Tome and Principe
2,745
AO Angola
2,484
MZ Mozambique
2,321
TT Trinidad and Tobago
2,413
JM Jamaica
2,197
AS American Samoa
2,127
BW Botswana
2,107
MM Myanmar
2,166
MV Maldives
1,972
RW Rwanda
1,757
AD Andorra
1,552
JE Jersey
1,723
MG Madagascar
1,581
SC Seychelles
1,485
GI Gibraltar
1,448
ZM Zambia
1,459
TJ Tajikistan
1,596
GF French Guiana
1,272
SX Sint Maarten
1,726
BB Barbados
1,201
MS Montserrat
1,201
GL Greenland
1,147
IQ Iraq
1,095
CD Congo
1,097
GS South Georgia and the South Sandwich Islands
1,145
FJ Fiji
1,000
SM San Marino
891
TC Turks and Caicos Islands
919
PM Saint Pierre and Miquelon
1,017
PF French Polynesia
882
GY Guyana
943
ET Ethiopia
866
LC Saint Lucia
918
YT Mayotte
904
SR Suriname
830
HT Haiti
818
BJ Benin
755
AX Åland Islands
740
TG Togo
696
GD Grenada
782
GU Guam
648
AW Aruba
673
PG Papua New Guinea
568
BI Burundi
615
VU Vanuatu
545
BN Brunei
575
MW Malawi
557
VG British Virgin Islands
535
BF Burkina Faso
474
CU Cuba
442
TM Turkmenistan
528
SD Sudan
466
CW Curacao
492
YE Yemen
395
LS Lesotho
460
DJ Djibouti
403
TL East Timor
397
SZ Swaziland
335
SB Solomon Islands
339
WF Wallis and Futuna
335
KN Saint Kitts and Nevis
308
VA Vatican City
212
MR Mauritania
290
SY Syria
303
GM Gambia
302
BT Bhutan
308
SL Sierra Leone
294
CK Cook Islands
269
MP Northern Mariana Islands
226
MO Macao
197
DM Dominica
214
NE Niger
159
GN Guinea
132
LR Liberia
132
SJ Svalbard and Jan Mayen
107
UM United States Minor Outlying Islands
107
KI Kiribati
91
HM Heard Island and McDonald Islands
54
FK Falkland Islands
54
MH Marshall Islands
53
NF Norfolk Island
51
GA Gabon
37
TD Chad
47
AQ Antarctica
33
GW Guinea-Bissau
44
LA Lao People's Democratic Republic
43
SS South Sudan
26
CV Cabo Verde
24
LY Libya
27
PN Pitcairn
18
NR Nauru
15
BV Bouvet Island
14
BL Saint Barthélemy
11
Analytics and Tracking Categories