Analytics Usage Distribution in the Top 1 Million Sites

Top In Analytics Usage Distribution in the Top 1 Million Sites

Technology	Websites	%
Google Analytics	686,610	68.66
Global Site Tag	421,454	42.15
Facebook Pixel	202,220	20.22
Facebook Conversion Tracking	171,228	17.12
Facebook Signal	166,372	16.64
Google Conversion Tracking	120,118	12.01
Facebook Domain Insights	108,735	10.87
Google Conversion Linker	81,413	8.14
Hotjar	63,137	6.31
Yandex Metrika	56,922	5.69
New Relic	55,574	5.56
Bing Universal Event Tracking	39,404	3.94
Quantcast Measurement	36,705	3.67
Google Optimize 360	35,105	3.51
LinkedIn Insights	33,439	3.34

3,347,482 Detections

of Analytics and Tracking in the Top 1 Million Sites.

Google Analytics is currently the most popular technology in this category.