Analytics Usage Distribution in the Top 1 Million Sites

Distribution for websites using Analytics technologies

Top In Analytics Usage Distribution in the Top 1 Million Sites

Technology	Websites	%
Google Analytics	495,044	49.5
Global Site Tag	436,922	43.69
Facebook Pixel	167,740	16.77
Facebook Signal	144,653	14.47
Google Conversion Linker	125,034	12.5
Facebook Conversion Tracking	114,263	11.43
Facebook Domain Insights	84,088	8.41
Hotjar	72,695	7.27
Yandex Metrika	62,696	6.27
Google Conversion Tracking	62,583	6.26
Bing Universal Event Tracking	49,195	4.92
New Relic	46,975	4.7
LinkedIn Insights	46,695	4.67
Google Optimize 360	43,994	4.4
Microsoft Clarity	41,949	4.19
TikTok Conversion Tracking Pixel	35,069	3.51
Cloudflare Insights	34,272	3.43
Fastly	33,222	3.32
Cloudflare Web Analytics	31,742	3.17
Hubspot	28,858	2.89
Matomo	25,609	2.56
Twitter Website Universal Tag	25,074	2.51
Cloudflare Rocket Loader	24,783	2.48
Twitter Conversion Tracking	21,118	2.11
DoubleClick Floodlight	20,952	2.1
Yahoo Web Analytics	19,745	1.97
Quantcast Measurement	18,372	1.84
Lotame Crowd Control	18,269	1.83
Pinterest Conversion Tracking	17,537	1.75
Funding Choices	16,922	1.69
Rapleaf	16,373	1.64
Baidu Analytics	15,473	1.55
Adobe Dynamic Tag Management	15,045	1.5
comScore	14,708	1.47
Adobe Marketing Cloud	13,937	1.39
Klaviyo	13,816	1.38
LiveRamp	12,819	1.28
Omniture SiteCatalyst	12,813	1.28
Yahoo Dot	12,670	1.27
Trustpilot	12,518	1.25
CrazyEgg	12,064	1.21
Google Analytics IP Anonymization	11,858	1.19
Snowplow	11,432	1.14
Segment	10,325	1.03
Amplitude	10,252	1.03
Twitter Analytics	9,834	0.98
Adobe Analytics	9,737	0.97
Salesforce	9,568	0.96
Azure Monitor	9,323	0.93
Active Campaign	9,257	0.93
Pardot	8,886	0.89
KnowBe4	8,416	0.84
Tynt Tracer	8,249	0.82
FullStory	8,186	0.82
MailerLite	7,994	0.8
Visual Website Optimizer	7,828	0.78
Microsoft Application Insights	7,653	0.77
Everest Technologies	7,529	0.75
Akamai mPulse	7,307	0.73
Adobe Launch	7,289	0.73
Reddit Conversion Tracking	7,225	0.72
MediaMath	6,894	0.69
Marketo	6,890	0.69
Microsoft Azure Monitor	6,779	0.68
Mixpanel	6,572	0.66
Supership	6,428	0.64
Salesforce Audience Studio	6,253	0.63
Adobe Experience Platform Identity Service	5,969	0.6
51.la	5,794	0.58
Histats	5,597	0.56
Mouseflow	5,511	0.55
Dotomi	5,390	0.54
33 Across	5,371	0.54
StatCounter	5,296	0.53
Optimizely	5,173	0.52
Digital Window	5,140	0.51
ZoomInfo	4,881	0.49
loader.io	4,609	0.46
Lucky Orange	4,399	0.44
Pingdom RUM	4,381	0.44
PostHog	4,358	0.44
accessiBe	4,341	0.43
UptimeRobot	4,297	0.43
Report URI	4,279	0.43
Confiant	4,225	0.42
Grafana	4,216	0.42
Heap	4,207	0.42
Datadog	4,176	0.42
Attentive	4,076	0.41
CNZZ	4,070	0.41
SendPulse	4,016	0.4
Google Analytics with Ad Tracking	4,011	0.4
Chartbeat	3,792	0.38
Pendo	3,734	0.37
6sense	3,692	0.37
Moat	3,625	0.36
Matomo Tag Manager	3,534	0.35
RudderStack	3,524	0.35
Omniture Adobe Test and Target	3,214	0.32
Smartlook	3,181	0.32
Leadfeeder	3,083	0.31
Alexa Metrics	3,008	0.3
Alexa Certified Site Metrics	2,980	0.3
LiveInternet	2,938	0.29
AppsFlyer	2,858	0.29
Signal	2,845	0.28
Plausible Analytics	2,835	0.28
Naver Analytics	2,811	0.28
Bazaarvoice	2,811	0.28
Parse.ly	2,783	0.28
Rambler	2,766	0.28
Clicky	2,741	0.27
Gemius	2,731	0.27
Google Call Conversion Tracking	2,709	0.27
Gemius PL	2,623	0.26
Ravelin	2,591	0.26
Dynatrace	2,565	0.26
Eloqua	2,564	0.26
Visual Studio Tracking	2,550	0.26
Branch	2,464	0.25
Adobe Experience Platform Launch	2,398	0.24
PayPal Marketing Solutions	2,355	0.24
Fathom Analytics	2,352	0.24
CQuotient	2,323	0.23
Mautic	2,258	0.23
WP Advanced Ads	2,251	0.23
Yahoo Tag Manager	2,251	0.23
AB Tasty	2,201	0.22
Inspectlet	2,132	0.21
Pmetrics	2,125	0.21
Amazon Advertising Sizmek Ad Suite	2,125	0.21
Kwai Conversion Tracking	2,122	0.21
Content Square	2,091	0.21
G2 Conversion	2,030	0.2
dotdigital Engagement Cloud	2,023	0.2
Adjust	1,997	0.2
Piwik PRO	1,974	0.2
Clearbit	1,920	0.19
Capterra	1,884	0.19
Nielsen	1,883	0.19
whos.amung.us	1,862	0.19
Nakanohito	1,843	0.18
iGoDigital	1,841	0.18
Convert	1,838	0.18
Salesforce Web to Lead	1,833	0.18
OpenTelemetry	1,809	0.18
ConvertKit	1,786	0.18
FouAnalytics	1,766	0.18
TradeDoubler	1,756	0.18
Innocraft Cloud	1,752	0.18
BlueConic	1,741	0.17
Demandbase	1,740	0.17
Omnisend	1,723	0.17
AppDynamics	1,711	0.17
Sumo	1,710	0.17
Zoho PageSense	1,707	0.17
ProfitWell	1,679	0.17
Ahoy	1,676	0.17
Metricool	1,648	0.16
Honeybadger	1,551	0.16
Treasure Data	1,533	0.15
Roistat	1,507	0.15
Bombora	1,467	0.15
ScarabResearch	1,459	0.15
DataXu	1,441	0.14
Survicate	1,434	0.14
Salesforce Marketing Cloud Personalisation	1,433	0.14
AT Internet	1,410	0.14
Salesforce Interaction Studio	1,393	0.14
AudioEye	1,386	0.14
Zaraz	1,370	0.14
Acint	1,369	0.14
Braze	1,342	0.13
Usabilla	1,341	0.13
Navegg	1,341	0.13
SalesLoft	1,338	0.13
Insider	1,326	0.13
Rebuy	1,308	0.13
ThreatMetrix	1,293	0.13
Bold Commerce	1,280	0.13
SALESmanago	1,268	0.13
Secomapp	1,267	0.13
Customer.io	1,263	0.13
SpeedCurve	1,253	0.13
Flag Counter	1,231	0.12
Claritas	1,227	0.12
Elevar	1,194	0.12
Shareaholic	1,160	0.12
Bizible	1,113	0.11
eSputnik	1,108	0.11
WebTrends	1,083	0.11
Shopify Tracking	1,082	0.11
Monsido	1,072	0.11
Dynamic Yield	1,062	0.11
TVSquared	1,060	0.11
Kenshoo	1,056	0.11
ConnectWise	1,040	0.1
Drip	1,037	0.1
Mindbox	1,024	0.1
MailMunch	1,023	0.1
BrightEdge	1,017	0.1
Stackify	1,011	0.1
Poptin	998	0.1
Tapfiliate	998	0.1
Loggly	995	0.1
Mieruca	990	0.1
TeaLeaf	974	0.1
OptiMonk	972	0.1
Findify	969	0.1
iovation	952	0.1
Digioh	945	0.09
Sift Science	941	0.09
Quantum Metric	938	0.09
Nosto	930	0.09
CleverTap	929	0.09
Ptengine	913	0.09
OwnerIQ	906	0.09
Automizely	898	0.09
GRIN	896	0.09
Plotly	884	0.09
LaunchDarkly	876	0.09
Fingerprint Pro	869	0.09
Riskified	866	0.09
Zeotap	852	0.09
Commanders Act	850	0.08
Qubit	849	0.08
Feathr	848	0.08
Exponea	842	0.08
Listrak	841	0.08
Blue	839	0.08
UpSellit	837	0.08
Northbeam	837	0.08
SharpSpring	820	0.08
ETracker	807	0.08
Karte	786	0.08
Emarsys eMarketing Suite	785	0.08
Lead Forensics	779	0.08
Google Analyticator	776	0.08
Raygun	775	0.08
AD EBis	774	0.08
PageFly	771	0.08
ipstack	769	0.08
Instana	765	0.08
userTrack	762	0.08
Loop Returns	760	0.08
FirstPromoter	753	0.08
PicReel	752	0.08
Kameleoon	752	0.08
Monetate	750	0.08
Freshworks CRM	746	0.07
Loyalty Lion	743	0.07
Yottaa	743	0.07
ClickDimensions	726	0.07
Thrive Leads	717	0.07
ClickFunnels	715	0.07
Pipedrive	715	0.07
Adscale	714	0.07
Microsoft Dynamics 365 Marketing	702	0.07
emBlue	683	0.07
aWeber	682	0.07
CallTrackingMetrics	682	0.07
Forter	681	0.07
Akamai Page Integrity Manager	679	0.07
Curalate	674	0.07
HotLog	671	0.07
Partnerize	668	0.07
WizRocket	653	0.07
DotMetrics	650	0.06
PriceSpider	643	0.06
Efficient Frontier	619	0.06
Infusionsoft	618	0.06
Hyros	616	0.06
CartStack	614	0.06
Umami	612	0.06
Woopra	609	0.06
Google AMP Client ID	603	0.06
Agora	601	0.06
Retail Rocket	601	0.06
MoEngage	596	0.06
Heatmap IT	594	0.06
Gaug.es	587	0.06
InsightExpress	584	0.06
Act-On	579	0.06
RD Station	578	0.06
Metorik	568	0.06
PartnerStack	568	0.06
Qualified	568	0.06
Userpilot	565	0.06
Statsig	564	0.06
Cedexis	561	0.06
Hitwebcounter	554	0.06
Netcore	550	0.06
Lytics	549	0.05
Marin Software	545	0.05
Acoustic Campaign	543	0.05
Visitor Analytics	528	0.05
SessionCam	521	0.05
Zarget	521	0.05
UserGuiding	508	0.05
Clerk	501	0.05
ShieldSquare	497	0.05
Site24x7	496	0.05
OneAll	495	0.05
Angulartics	494	0.05
Oribi Analytics	493	0.05
Affiliatly	492	0.05
Sprig	489	0.05
Google Content Experiments	488	0.05
Albacross	486	0.05
4Cite	486	0.05
SecuredVisit	484	0.05
SpyCloud	483	0.05
Zoho CRM	481	0.05
eXTReMe Tracking	477	0.05
mParticle	474	0.05
SaleCycle	469	0.05
Ortto	451	0.05
Analytics Insights for WordPress	448	0.04
Retention.com	447	0.04
ShinyStat	444	0.04
ClickTale	441	0.04
Decibel Insight	440	0.04
Keen IO	438	0.04
Crimson Hexagon	437	0.04
SmartHint	434	0.04
Infoline	432	0.04
IO Technologies	431	0.04
Terminus	431	0.04
Openstat	430	0.04
Konduto	422	0.04
RevenueHunt	420	0.04
Supercounters	418	0.04
Retargeted	418	0.04
Clarivate	418	0.04
OnThe IO	417	0.04
HighLevel	416	0.04
Doppler	416	0.04
AdTriba	416	0.04
Leadinfo	412	0.04
Oktopost	412	0.04
Resonate	407	0.04
Yieldify	404	0.04
Webtrekk	403	0.04
Maxymiser	403	0.04
Zeta Marketing Platform	402	0.04
GlassBox	402	0.04
Crowdriff	401	0.04
Boomtrain	400	0.04
KISSmetrics	399	0.04
Black Crow AI	394	0.04
Care Cart	389	0.04
Netcore Cloud	385	0.04
Social Miner	384	0.04
HetrixTools	376	0.04
Littledata	376	0.04
Smart Emailing	372	0.04
Acecounter	364	0.04
Mutiny	363	0.04
ChurnZero	361	0.04
US Gov Digital Analytics Program	361	0.04
Supabase	359	0.04
Caltat	359	0.04
Connectif	356	0.04
Smartech	355	0.04
Tolstoy	346	0.03
Tatari	346	0.03
Eulerian	340	0.03
Popupsmart	339	0.03
Coremetrics	338	0.03
Smart Leads Inc	338	0.03
Revolver Maps	337	0.03
minFraud MaxMind	337	0.03
Toast	336	0.03
BloomReach	335	0.03
ProLayers LeadConnector	334	0.03
Trengo	333	0.03
Conversant Media	332	0.03
SteelHouse	330	0.03
Clustr Maps	329	0.03
SpyLog	329	0.03
Aptrinsic	328	0.03
Merge	328	0.03
Flocktory	328	0.03
EveryAction	326	0.03
Freshmarketer	325	0.03
ActiveProspect	323	0.03
360	322	0.03
Facebook Tag API	322	0.03
GA Connector	322	0.03
Opinary	322	0.03
AutomateWoo	320	0.03
Mather Economics	320	0.03
Simon Data	319	0.03
Clearsale	317	0.03
Dreamdata	317	0.03
The Hotels Network	315	0.03
Open Web Analytics	314	0.03
Amazon CloudWatch RUM	312	0.03
Kommo	311	0.03
Qualia	310	0.03
Beusable	309	0.03
LiveTex	309	0.03
Plerdy	307	0.03
Gainsight	305	0.03
Freshsales	300	0.03
WhatConverts	299	0.03
Squeezely	299	0.03
BlueCore	298	0.03
Linx Impulse	297	0.03
OpenReplay	296	0.03
TUNE	296	0.03
AvantMetrics	296	0.03
Triggered Messaging	294	0.03
Wootric	291	0.03
Netmining	290	0.03
Gleam	290	0.03
Segmentify	290	0.03
ConvertFlow	288	0.03
Linx Retail	288	0.03
Foleon	288	0.03
GoSquared	286	0.03
retail CRM	284	0.03
DMD	284	0.03
Carma Marketing Hub	283	0.03
ForeSee Results	283	0.03
StatusCake	281	0.03
ContactPigeon	276	0.03
Certona	275	0.03
Hello Retail	274	0.03
Wicked Reports	272	0.03
Simple Analytics	271	0.03
Dun and Brandstreet Visitor Intelligence	271	0.03
Optimove	268	0.03
Analytify.io	267	0.03
Enviou	265	0.03
Adobe CQ Analytics	265	0.03
i2i	264	0.03
Get Lasso	264	0.03
FC2 Analyzer	263	0.03
Proof	262	0.03
GoKwik	262	0.03
KickFire	260	0.03
Optimizely Recommendations	260	0.03
Throtle	259	0.03
Infinity	259	0.03
Informz	259	0.03
LinkMink	258	0.03
SiTest	257	0.03
PathFactory	257	0.03
PersonaClick	254	0.03
Feedify	252	0.03
SMSBump	251	0.03
Barracuda Web App Firewall	251	0.03
Yellzz	250	0.02
Blotout	250	0.02
iPerceptions	247	0.02
Datatrics	246	0.02
Usablenet	246	0.02
Nudge	246	0.02
Site Meter	245	0.02
Deadline Funnel	244	0.02