Analytics Usage Statistics

Statistics for websites using Analytics technologies

Google Analytics
Facebook Signal
Facebook Pixel
Google Conversion Tracking
Facebook Domain Insights
Quantcast Measurement
New Relic
comScore
Rapleaf
LiveRamp

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Name 10k 100k Million Entire Web
Google Analytics 7,172 74,546 628,441 29,329,524
Facebook Signal 3,108 24,590 127,802 506
Facebook Pixel 2,538 21,925 116,233 1,351,897
Facebook Domain Insights 2,505 13,352 79,129 2,737,757
Quantcast Measurement 2,257 11,053 71,767 1,084,289
comScore 2,102 10,041 45,960 77,848
Rapleaf 2,078 10,012 28,508 509
Google Conversion Tracking 2,043 15,842 85,116 1,023,647
Everest Technologies 1,836 7,903 25,619 752
LiveRamp 1,826 8,341 24,951 455
New Relic 1,779 10,384 42,081 2,182,557
MediaMath 1,743 7,420 29,187 6,052
Lotame Crowd Control 1,584 7,748 30,624 9,218
Omniture SiteCatalyst 1,294 4,560 12,975 148,781
Bing Universal Event Tracking 1,177 7,688 24,253 54,011
Krux Digital 1,156 4,714 10,407 3,992
DoubleClick Floodlight 1,096 5,269 18,265 32,197
Twitter Analytics 927 4,217 13,647 16,174
Datalogix 917 4,578 14,533 484
Global Site Tag 822 6,278 62,035 2,180,134

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Analytics, or web analytics is gathered by measuring internet data either directly or indirectly. BuiltWith tracks on-site analytical systems that are typically identified by their javascript signature. Analytics typically works by allowing the javascript tag to perform certain functions such as creating a cookie (that allows return visitor tracking, bounce tracking) and testing browser functionality (version, screensize) as well as this the request provides the tracking code with information regarding the location of the visitor. All of this information is aggregated and compiled into the analytical information made available to the user.

Google Analytics which was launched in November 2005 is currently the most used analytical package on the internet, which was based on Urchin 5, which still features in the top analytical packages in use today, Google’s analytics javascript tag is probably the most hit URL in the world.