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Web Technology Usage Trends in Italy

Popular web technologies on Italian websites

A selection of the most popular technologies across the most popular categories in Italy.

View Majority Technology

Marketing Automation

Most popular websites using Marketing Automation (Analytics and Tracking) in Italy.

MailerLite MailerLite
8,846 live Italian websites Hubspot Hubspot
7,312 live Italian websites Active Campaign Active Campaign
7,024 live Italian websites PayPal Marketing Solutions PayPal Marketing Solutions
5,927 live Italian websites Klaviyo Klaviyo
4,765 live Italian websites Hubspot Forms Hubspot Forms
3,442 live Italian websites Adobe Marketing Cloud Adobe Marketing Cloud
1,608 live Italian websites SiteWit SiteWit
1,426 live Italian websites Omniture SiteCatalyst Omniture SiteCatalyst
1,340 live Italian websites Omnisend Omnisend
1,311 live Italian websites

eCommerce Hosted Solution

Most popular websites using Hosted Solution (eCommerce) in Italy.

Shopify Shopify
44,360 live Italian websites Wix Stores Wix Stores
32,213 live Italian websites TeamSystem Commerce TeamSystem Commerce
611 live Italian websites ePages ePages
604 live Italian websites Shopify Plus Shopify Plus
460 live Italian websites Weebly eCommerce Weebly eCommerce
452 live Italian websites Big Cartel Big Cartel
195 live Italian websites Thinkific Thinkific
181 live Italian websites Demandware Demandware
159 live Italian websites Shopfa Shopfa
151 live Italian websites

eCommerce Enterprise

Most popular websites using Enterprise (eCommerce) in Italy.

Shopify Plus Shopify Plus
460 live Italian websites Salesforce Commerce Cloud Salesforce Commerce Cloud
166 live Italian websites Amadeus e-Retail Amadeus e-Retail
160 live Italian websites Demandware Demandware
159 live Italian websites Shopware Shopware
149 live Italian websites Magento Enterprise Magento Enterprise
146 live Italian websites SAP Commerce Cloud SAP Commerce Cloud
82 live Italian websites VTEX VTEX
28 live Italian websites HCL Commerce HCL Commerce
28 live Italian websites FARFETCH FARFETCH
25 live Italian websites

Enterprise CMS

Most popular websites using Enterprise (Content Management System) in Italy.

Google Search Appliance Google Search Appliance
89,296 live Italian websites TYPO3 TYPO3
3,299 live Italian websites Adobe Business Catalyst Adobe Business Catalyst
1,738 live Italian websites Adobe Experience Manager Adobe Experience Manager
876 live Italian websites Liferay Liferay
876 live Italian websites eZ Systems eZ Systems
497 live Italian websites Adobe CQ Adobe CQ
442 live Italian websites ExpressionEngine ExpressionEngine
355 live Italian websites Pimcore Pimcore
245 live Italian websites Chameleon Chameleon
180 live Italian websites

Conversion Optimization

Most popular websites using Conversion Optimization (Analytics and Tracking) in Italy.

Facebook Conversion Tracking Facebook Conversion Tracking
100,122 live Italian websites Google Conversion Tracking Google Conversion Tracking
31,158 live Italian websites Matomo Matomo
21,465 live Italian websites Hotjar Hotjar
18,179 live Italian websites LinkedIn Insights LinkedIn Insights
8,372 live Italian websites TikTok Conversion Tracking Pixel TikTok Conversion Tracking Pixel
6,434 live Italian websites PayPal Marketing Solutions PayPal Marketing Solutions
5,927 live Italian websites Klaviyo Klaviyo
4,765 live Italian websites Bing Universal Event Tracking Bing Universal Event Tracking
3,734 live Italian websites Yandex Metrika Yandex Metrika
3,641 live Italian websites

eCommerce Open Source

Most popular websites using Open Source (eCommerce) in Italy.

WooCommerce Checkout WooCommerce Checkout
62,873 live Italian websites PrestaShop PrestaShop
16,558 live Italian websites Magento Magento
4,078 live Italian websites OpenCart OpenCart
2,166 live Italian websites VirtueMart VirtueMart
1,573 live Italian websites Zen Cart Zen Cart
572 live Italian websites nopCommerce nopCommerce
421 live Italian websites osCommerce osCommerce
396 live Italian websites Drupal Commerce Drupal Commerce
248 live Italian websites Ubercart Ubercart
200 live Italian websites

A/B Testing

Most popular websites using A/B Testing (Analytics and Tracking) in Italy.

Google Optimize 360 Google Optimize 360
3,180 live Italian websites Mixpanel Mixpanel
555 live Italian websites Optimizely Optimizely
370 live Italian websites Visual Website Optimizer Visual Website Optimizer
316 live Italian websites Content Square Content Square
107 live Italian websites Omniture Adobe Test and Target Omniture Adobe Test and Target
106 live Italian websites Adobe Target Standard Adobe Target Standard
87 live Italian websites AB Tasty AB Tasty
81 live Italian websites Convert Convert
55 live Italian websites Google Website Optimizer Google Website Optimizer
51 live Italian websites

Live Chat

Most popular websites using Live Chat (Widgets) in Italy.

Rocket Chat Rocket Chat
9,825 live Italian websites tawk.to tawk.to
6,632 live Italian websites Chaty Premio Chaty Premio
4,882 live Italian websites Zopim Zopim
4,500 live Italian websites Tidio Tidio
4,278 live Italian websites SmartSupp SmartSupp
3,947 live Italian websites Join.chat Join.chat
3,022 live Italian websites WhatsApp Chat Ninja Team WhatsApp Chat Ninja Team
2,368 live Italian websites GetButton.io GetButton.io
2,073 live Italian websites Hubspot Messages Hubspot Messages
1,853 live Italian websites

Audience Measurement

Most popular websites using Audience Measurement (Analytics and Tracking) in Italy.

Google Analytics Google Analytics
584,675 live Italian websites Snowplow Snowplow
47,596 live Italian websites Matomo Matomo
21,465 live Italian websites Hotjar Hotjar
18,179 live Italian websites Microsoft Clarity Microsoft Clarity
11,237 live Italian websites Cloudflare Insights Cloudflare Insights
6,106 live Italian websites Cloudflare Web Analytics Cloudflare Web Analytics
5,911 live Italian websites Klaviyo Klaviyo
4,765 live Italian websites Yandex Metrika Yandex Metrika
3,641 live Italian websites Smartlook Smartlook
2,081 live Italian websites

eCommerce Multi-Channel

Most popular websites using Multi-Channel (eCommerce) in Italy.

OpenCart OpenCart
2,166 live Italian websites Salesforce Commerce Cloud Salesforce Commerce Cloud
166 live Italian websites BigCommerce BigCommerce
104 live Italian websites SAP Commerce Cloud SAP Commerce Cloud
82 live Italian websites Sana Commerce Sana Commerce
32 live Italian websites Intershop Intershop
14 live Italian websites NetSuite eCommerce NetSuite eCommerce
2 live Italian websites eSellerPro eSellerPro
2 live Italian websites

Open Source CMS

Most popular websites using Open Source (Content Management System) in Italy.

WordPress WordPress
807,965 live Italian websites Joomla! Joomla!
52,532 live Italian websites Drupal Drupal
11,392 live Italian websites K2 K2
5,856 live Italian websites TYPO3 TYPO3
3,299 live Italian websites DNN Software DNN Software
1,773 live Italian websites Hugo Hugo
1,304 live Italian websites Odoo Odoo
1,096 live Italian websites Jekyll Jekyll
646 live Italian websites October CMS October CMS
557 live Italian websites

Personalization

Most popular websites using Personalization (Analytics and Tracking) in Italy.

Google Optimize 360 Google Optimize 360
3,180 live Italian websites Shareaholic Shareaholic
1,937 live Italian websites Optimizely Optimizely
370 live Italian websites The Hotels Network The Hotels Network
187 live Italian websites CQuotient CQuotient
159 live Italian websites Content Square Content Square
107 live Italian websites Omniture Adobe Test and Target Omniture Adobe Test and Target
106 live Italian websites Connectif Connectif
81 live Italian websites Bazaarvoice Bazaarvoice
76 live Italian websites Datatrics Datatrics
58 live Italian websites

Feedback Forms and Surveys

Most popular websites using Feedback Forms and Surveys (Widgets) in Italy.

Contact Form 7 Contact Form 7
344,798 live Italian websites WPForms WPForms
49,522 live Italian websites MailChimp MailChimp
31,253 live Italian websites TrustIndex TrustIndex
12,930 live Italian websites OptinMonster OptinMonster
11,969 live Italian websites Typeform Typeform
10,172 live Italian websites Gravity Forms Gravity Forms
7,635 live Italian websites Wysija Wysija
4,202 live Italian websites Judge Me Judge Me
3,216 live Italian websites 123FormBuilder 123FormBuilder
2,837 live Italian websites

Payments Processor

Most popular websites using Payments Processor (Payment) in Italy.

Google Pay Google Pay
21,432 live Italian websites Stripe Stripe
17,296 live Italian websites Klarna Klarna
6,429 live Italian websites PayPal Form PayPal Form
4,909 live Italian websites Amazon Payments Amazon Payments
3,217 live Italian websites Braintree Braintree
1,756 live Italian websites Wirecard Wirecard
401 live Italian websites MasterPass MasterPass
61 live Italian websites 2Checkout 2Checkout
41 live Italian websites CCBill CCBill
16 live Italian websites

Payment Acceptance

Most popular websites using Payment Acceptance (Payment) in Italy.

PayPal PayPal
95,658 live Italian websites Visa Visa
66,693 live Italian websites MasterCard MasterCard
38,712 live Italian websites American Express American Express
29,446 live Italian websites Maestro Maestro
29,318 live Italian websites Apple Pay Apple Pay
23,209 live Italian websites UnionPay UnionPay
15,834 live Italian websites Venmo Venmo
5,158 live Italian websites Bancontact Bancontact
1,875 live Italian websites MasterPass MasterPass
61 live Italian websites

eCommerce Non Platform

Most popular websites using Non Platform (eCommerce) in Italy.

WooCommerce WooCommerce
139,680 live Italian websites WooCommerce Add To Cart WooCommerce Add To Cart
117,176 live Italian websites Cart Functionality Cart Functionality
52,945 live Italian websites Ecwid Duda Ecwid Duda
48,911 live Italian websites Shopify Conversions Shopify Conversions
27,148 live Italian websites Shopify Euro Shopify Euro
26,437 live Italian websites Shopify Account Shopify Account
23,022 live Italian websites Shopify Email Marketing Shopify Email Marketing
21,616 live Italian websites Shopify Gift Cards Shopify Gift Cards
14,501 live Italian websites Shipping to One Country Only Shipping to One Country Only
10,425 live Italian websites

Bookings

Most popular websites using Bookings (Widgets) in Italy.

Wix Bookings Wix Bookings
29,111 live Italian websites The Events Calendar The Events Calendar
6,976 live Italian websites FullCalendar FullCalendar
2,322 live Italian websites Octorate Octorate
1,537 live Italian websites Kross Booking Kross Booking
1,186 live Italian websites Simple Calendar Simple Calendar
1,183 live Italian websites EventOn EventOn
1,168 live Italian websites Vertical Booking Vertical Booking
1,093 live Italian websites Beddy Beddy
1,041 live Italian websites GloriaFood GloriaFood
1,040 live Italian websites

Checkout Buttons

Most popular websites using Checkout Buttons (Payment) in Italy.

PayPal Express Checkout PayPal Express Checkout
19,614 live Italian websites Stripe Stripe
17,296 live Italian websites PayPal Button PayPal Button
9,214 live Italian websites Klarna Klarna
6,429 live Italian websites Amazon Payments Amazon Payments
3,217 live Italian websites PayPal Donate Button PayPal Donate Button
3,147 live Italian websites PayPal BuyNow Button PayPal BuyNow Button
953 live Italian websites Stripe Checkout Stripe Checkout
361 live Italian websites PayPal Cart Button PayPal Cart Button
122 live Italian websites Login and Pay with Amazon Login and Pay with Amazon
91 live Italian websites

Site Optimization

Most popular websites using Site Optimization (Analytics and Tracking) in Italy.

Matomo Matomo
21,465 live Italian websites comScore comScore
1,481 live Italian websites CrazyEgg CrazyEgg
853 live Italian websites Mixpanel Mixpanel
555 live Italian websites Optimizely Optimizely
370 live Italian websites Content Square Content Square
107 live Italian websites ClickTale ClickTale
61 live Italian websites SessionCam SessionCam
39 live Italian websites OpenReplay OpenReplay
37 live Italian websites KISSmetrics KISSmetrics
33 live Italian websites

Hosted Solution CMS

Most popular websites using Hosted Solution (Content Management System) in Italy.

Wix Wix
78,826 live Italian websites Duda Duda
61,120 live Italian websites Squarespace Squarespace
9,406 live Italian websites Jimdo Jimdo
5,069 live Italian websites Weebly Weebly
2,632 live Italian websites 1and1 Website Builder 1and1 Website Builder
2,079 live Italian websites Adobe Business Catalyst Adobe Business Catalyst
1,738 live Italian websites Tilda Tilda
670 live Italian websites 1and1 DIY Websites 1and1 DIY Websites
215 live Italian websites Strikingly Strikingly
164 live Italian websites

Simple Website Builder CMS

Most popular websites using Simple Website Builder (Content Management System) in Italy.

Wix Wix
78,826 live Italian websites PagineGialle PagineGialle
36,423 live Italian websites Italiaonline Italiaonline
32,478 live Italian websites Website x5 Website x5
26,204 live Italian websites BaseKit BaseKit
16,419 live Italian websites Flazio Flazio
9,684 live Italian websites Squarespace Squarespace
9,406 live Italian websites Jimdo Jimdo
5,069 live Italian websites SiteGalore SiteGalore
4,046 live Italian websites Artisteer Artisteer
2,985 live Italian websites

Marketing Platform

Most popular websites using Marketing Platform (Email Hosting Providers) in Italy.

SendinBlue SendinBlue
13,049 live Italian websites CleverReach Mail CleverReach Mail
909 live Italian websites Sender Sender
580 live Italian websites SMTP.com SMTP.com
510 live Italian websites ContactLab ContactLab
467 live Italian websites Pardot Mail Pardot Mail
455 live Italian websites SqualoMail SqualoMail
322 live Italian websites Newsletter2Go Newsletter2Go
250 live Italian websites ExactTarget Email ExactTarget Email
136 live Italian websites lemlist lemlist
127 live Italian websites

Product Recommendations

Most popular websites using Product Recommendations (Analytics and Tracking) in Italy.

Trustpilot Trustpilot
11,150 live Italian websites Clerk Clerk
492 live Italian websites Omniture Adobe Test and Target Omniture Adobe Test and Target
106 live Italian websites Findify Findify
55 live Italian websites ScarabResearch ScarabResearch
33 live Italian websites Nosto Nosto
29 live Italian websites Blueknow Blueknow
23 live Italian websites ExpertRec ExpertRec
15 live Italian websites Optimizely Recommendations Optimizely Recommendations
10 live Italian websites Perzonalization Perzonalization
9 live Italian websites

CRM

Most popular websites using CRM (Analytics and Tracking) in Italy.

Hubspot Hubspot
7,312 live Italian websites Salesforce Salesforce
586 live Italian websites Infusionsoft Infusionsoft
452 live Italian websites VTENEXT VTENEXT
293 live Italian websites eShopCRM eShopCRM
179 live Italian websites Pipedrive Pipedrive
158 live Italian websites Tuotempo Tuotempo
143 live Italian websites Perfex Perfex
121 live Italian websites VTiger VTiger
111 live Italian websites Agile CRM Agile CRM
87 live Italian websites

Application Performance

Most popular websites using Application Performance (Analytics and Tracking) in Italy.

Google Analytics Google Analytics
584,675 live Italian websites New Relic New Relic
8,249 live Italian websites Fastly Fastly
8,047 live Italian websites Cloudflare Insights Cloudflare Insights
6,106 live Italian websites Cloudflare Rocket Loader Cloudflare Rocket Loader
4,943 live Italian websites Akamai mPulse Akamai mPulse
859 live Italian websites accessiBe accessiBe
802 live Italian websites Microsoft Azure Monitor Microsoft Azure Monitor
452 live Italian websites Azure Monitor Azure Monitor
443 live Italian websites Dynatrace RUM Dynatrace RUM
441 live Italian websites

Cloud Hosting

Most popular websites using Cloud Hosting (Web Hosting Providers) in Italy.

Aruba Aruba
846,487 live Italian websites Amazon Amazon
265,244 live Italian websites Google Cloud Google Cloud
128,612 live Italian websites Cloudflare Hosting Cloudflare Hosting
156,061 live Italian websites AWS Global Accelerator AWS Global Accelerator
77,343 live Italian websites Microsoft Azure Microsoft Azure
11,684 live Italian websites Gandi Gandi
4,998 live Italian websites Oracle Cloud Oracle Cloud
4,303 live Italian websites LeaseWeb LeaseWeb
4,282 live Italian websites Combell Combell
4,282 live Italian websites

Retargeting / Remarketing

Most popular websites using Retargeting / Remarketing (Advertising) in Italy.

Facebook Custom Audiences Facebook Custom Audiences
117,072 live Italian websites Google Remarketing Google Remarketing
35,151 live Italian websites Criteo Criteo
4,116 live Italian websites Twitter Ads Twitter Ads
651 live Italian websites AdRoll AdRoll
410 live Italian websites SmarterClick SmarterClick
149 live Italian websites Perfect Audience Perfect Audience
66 live Italian websites Sape Sape
60 live Italian websites Appier Appier
9 live Italian websites Retargeting Retargeting
9 live Italian websites

eCommerce SMB Solution

Most popular websites using SMB Solution (eCommerce) in Italy.

CS Cart CS Cart
173 live Italian websites OXID EShop OXID EShop
23 live Italian websites X-Cart X-Cart
13 live Italian websites Seliton Seliton
4 live Italian websites Digital River Digital River
2 live Italian websites Sellacious Sellacious
2 live Italian websites Web Shop Manager Web Shop Manager
1 live Italian websites Interspire Interspire
1 live Italian websites

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