DoubleClick.Net Usage Statistics

DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments.

This chart represents DoubleClick.Net penetration over a historical time period on a large selection of website homepages queried by BuiltWith.

The usage trends are updated twice a month with the last calculation occuring on February 28 2010.

For more information about DoubleClick.Net visit http://www.doubleclick.com

Online advertising provides a revenue stream for website owners and a promotion and marketing channel for advertisers. BuiltWith can track online advertisers via there banner signatures embedded into a page. Most advertisers provides two channels, one for their advertising partners and one for their web site owning customers. There are many different web advertising companies, some very large such as Google provide text and image advertising and have huge markets, other smaller companies provide more niche advertising management.

Google Adsense is the most used advertising system found on BuiltWith scanned sites, DoubleClick, the second most tracked technology, was finally approved for purchase (by the FTC and EU) by Google in 2008 making Google control the majority of the non-search specific internet advertising.

Distribution is calculated from a cross section of website domains provided by URLs entered at BuiltWith.com and the Quantcast Top Million. Last calculated on February 28 2010

Analytics penetration is based on what BuiltWith can find and is typically based on popular 3rd party tools. Last calculated on February 28 2010.