Analytics Usage Statistics

Statistics for websites using Analytics technologies

Google Analytics
Quantcast Measurement
Facebook Domain Insights
comScore
Google Conversion Tracking
New Relic
Facebook Pixel
Rapleaf
MediaMath
Lotame Crowd Control

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Name 10k 100k Million Entire Web
Google Analytics 6,503 75,061 774,069 28,576,286
Facebook Domain Insights 2,553 13,256 122,795 2,145,780
Quantcast Measurement 2,263 49,336 72,639 1,057,804
comScore 2,230 11,508 46,801 624,094
Google Conversion Tracking 1,864 11,369 91,905 971,995
New Relic 1,818 10,486 57,267 1,112,748
Omniture SiteCatalyst 1,517 5,548 22,952 205,239
Rapleaf 1,512 7,005 27,568 862
Lotame Crowd Control 1,314 6,614 34,969 13,261
MediaMath 1,270 6,720 45,363 6,045
Facebook Pixel 1,255 7,499 56,717 551,632
DoubleClick Floodlight 974 4,373 16,595 37,677
Optimizely 972 3,714 16,188 312,860
Moat 924 3,989 17,732 1,143
Datalogix 882 4,536 15,500 443
Chartbeat 845 2,713 7,479 18,210
CrazyEgg 806 4,257 20,281 136,231
Krux Digital 792 3,024 9,231 4,029
Twitter Analytics 769 3,398 11,350 23,217
Google Analytics with Ad Tracking 675 3,855 32,813 387,559

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Analytics, or web analytics is gathered by measuring internet data either directly or indirectly. BuiltWith tracks on-site analytical systems that are typically identified by their javascript signature. Analytics typically works by allowing the javascript tag to perform certain functions such as creating a cookie (that allows return visitor tracking, bounce tracking) and testing browser functionality (version, screensize) as well as this the request provides the tracking code with information regarding the location of the visitor. All of this information is aggregated and compiled into the analytical information made available to the user.

Google Analytics which was launched in November 2005 is currently the most used analytical package on the internet, which was based on Urchin 5, which still features in the top analytical packages in use today, Google’s analytics javascript tag is probably the most hit URL in the world.