Analytics Usage Statistics

Statistics for websites using Analytics technologies

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Name 10k 100k Million Entire Web
Google Analytics 7,089 67,005 589,304 25,218,196
Quantcast Measurement 2,375 10,004 48,201 991,795
comScore 2,243 10,067 47,802 89,346
Facebook Domain Insights 1,962 9,058 68,612 1,570,669
Omniture SiteCatalyst 1,417 4,880 23,791 297,312
Google Conversion Tracking 1,337 8,410 47,775 731,407
DoubleClick Floodlight 1,132 4,731 20,108 31,707
Google Analytics with Ad Tracking 1,038 6,302 40,844 540,392
MediaMath 917 4,544 17,492 5,112
Lotame Crowd Control 880 4,294 13,950 8,283
New Relic 850 5,255 45,341 1,329,565
Chartbeat 744 2,302 6,220 22,163
Datalogix 645 3,134 9,516 112
Optimizely 616 2,138 8,751 102,982
Rapleaf 601 3,106 12,971 954
CrazyEgg 597 3,237 14,148 136,396
Twitter Analytics 536 2,821 8,942 1,959
Krux Digital 503 2,139 5,275 2,282
Omniture Adobe Test and Target 477 1,360 3,739 20,329
Nielsen//NetRatings 465 1,701 5,906 97,725

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Analytics, or web analytics is gathered by measuring internet data either directly or indirectly. BuiltWith tracks on-site analytical systems that are typically identified by their javascript signature. Analytics typically works by allowing the javascript tag to perform certain functions such as creating a cookie (that allows return visitor tracking, bounce tracking) and testing browser functionality (version, screensize) as well as this the request provides the tracking code with information regarding the location of the visitor. All of this information is aggregated and compiled into the analytical information made available to the user.

Google Analytics which was launched in November 2005 is currently the most used analytical package on the internet, which was based on Urchin 5, which still features in the top analytical packages in use today, Google’s analytics javascript tag is probably the most hit URL in the world.