Analytics Usage Statistics

Statistics for websites using Analytics technologies

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Name 10k 100k Million Entire Web
Google Analytics 7,086 66,752 593,896 25,218,196
Quantcast Measurement 2,375 9,979 47,581 991,795
comScore 2,190 9,339 43,159 89,346
Facebook Domain Insights 1,971 8,923 68,921 1,570,669
Google Conversion Tracking 1,342 8,432 48,575 731,407
Omniture SiteCatalyst 1,299 4,724 23,350 297,312
Google Analytics with Ad Tracking 1,039 6,285 41,556 540,392
DoubleClick Floodlight 992 4,608 19,906 31,707
New Relic 910 5,509 47,233 1,329,565
Lotame Crowd Control 835 4,067 13,103 8,283
MediaMath 793 4,070 16,498 5,112
Chartbeat 752 2,287 6,230 22,163
Optimizely 622 2,250 9,250 102,982
CrazyEgg 604 3,234 14,428 136,396
Datalogix 504 2,527 8,810 112
Rapleaf 457 2,534 11,853 954
Twitter Analytics 429 2,227 7,981 1,959
Krux Digital 417 1,751 4,689 2,282
MediaMind 411 1,979 6,893 11,071
Omniture Adobe Test and Target 411 1,143 3,254 20,329

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Analytics, or web analytics is gathered by measuring internet data either directly or indirectly. BuiltWith tracks on-site analytical systems that are typically identified by their javascript signature. Analytics typically works by allowing the javascript tag to perform certain functions such as creating a cookie (that allows return visitor tracking, bounce tracking) and testing browser functionality (version, screensize) as well as this the request provides the tracking code with information regarding the location of the visitor. All of this information is aggregated and compiled into the analytical information made available to the user.

Google Analytics which was launched in November 2005 is currently the most used analytical package on the internet, which was based on Urchin 5, which still features in the top analytical packages in use today, Google’s analytics javascript tag is probably the most hit URL in the world.