Analytics Usage Statistics

Statistics for websites using Analytics technologies

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Name 10k 100k Million Entire Web
Google Analytics 5,266 53,655 568,995 25,218,196
Quantcast Measurement 1,864 8,124 44,771 991,795
Facebook Domain Insights 1,726 7,964 68,422 1,570,669
comScore 1,515 5,568 21,541 89,346
Google Conversion Tracking 1,041 7,265 48,765 731,407
Omniture SiteCatalyst 920 3,470 21,520 297,312
Google Analytics with Ad Tracking 769 4,686 35,886 540,392
New Relic 752 4,944 43,355 1,329,565
DoubleClick Floodlight 712 3,476 18,174 31,707
MediaMath 663 3,694 17,688 5,112
Chartbeat 548 1,748 5,429 22,163
Optimizely 532 2,092 9,994 102,982
Lotame Crowd Control 499 2,793 12,276 8,283
CrazyEgg 453 2,575 13,623 136,396
Datalogix 360 2,157 9,333 112
Rapleaf 323 1,717 8,430 954
Omniture Adobe Test and Target 316 816 2,844 20,329
Twitter Analytics 309 1,541 5,344 1,959
Efficient Frontier 287 1,734 7,857 4,080
Everest Technologies 285 1,712 7,619 640,573

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Analytics, or web analytics is gathered by measuring internet data either directly or indirectly. BuiltWith tracks on-site analytical systems that are typically identified by their javascript signature. Analytics typically works by allowing the javascript tag to perform certain functions such as creating a cookie (that allows return visitor tracking, bounce tracking) and testing browser functionality (version, screensize) as well as this the request provides the tracking code with information regarding the location of the visitor. All of this information is aggregated and compiled into the analytical information made available to the user.

Google Analytics which was launched in November 2005 is currently the most used analytical package on the internet, which was based on Urchin 5, which still features in the top analytical packages in use today, Google’s analytics javascript tag is probably the most hit URL in the world.