Analytics Usage Statistics

Statistics for websites using Analytics technologies

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Name 10k 100k Million Entire Web
Google Analytics 5,717 58,741 622,379 28,365,107
Quantcast Measurement 2,050 8,355 48,996 957,101
Facebook Domain Insights 2,007 8,744 74,977 1,958,194
comScore 1,705 6,099 27,493 83,475
Google Conversion Tracking 1,166 7,670 54,925 935,692
Omniture SiteCatalyst 948 3,633 23,066 198,668
New Relic 928 5,312 47,880 1,104,036
DoubleClick Floodlight 687 3,927 22,864 35,671
Google Analytics with Ad Tracking 685 4,195 35,839 536,349
Optimizely 674 2,528 11,146 359,965
MediaMath 663 3,341 15,701 5,674
Chartbeat 628 1,783 5,859 23,679
Facebook Tag API 489 3,081 16,037 19,245
Lotame Crowd Control 484 2,147 9,268 10,531
CrazyEgg 445 2,400 13,809 131,802
Rapleaf 411 2,033 10,305 985
Krux Digital 355 1,404 4,282 4,722
Twitter Analytics 347 1,806 8,688 23,909
Datalogix 346 2,084 11,485 432
Omniture Adobe Test and Target 313 828 3,072 26,287

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Analytics, or web analytics is gathered by measuring internet data either directly or indirectly. BuiltWith tracks on-site analytical systems that are typically identified by their javascript signature. Analytics typically works by allowing the javascript tag to perform certain functions such as creating a cookie (that allows return visitor tracking, bounce tracking) and testing browser functionality (version, screensize) as well as this the request provides the tracking code with information regarding the location of the visitor. All of this information is aggregated and compiled into the analytical information made available to the user.

Google Analytics which was launched in November 2005 is currently the most used analytical package on the internet, which was based on Urchin 5, which still features in the top analytical packages in use today, Google’s analytics javascript tag is probably the most hit URL in the world.