Analytics Usage Statistics

Statistics for websites using Analytics technologies

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Name 10k 100k Million Entire Web
Google Analytics 5,525 56,592 580,004 25,218,196
Quantcast Measurement 2,024 8,836 45,233 991,795
Facebook Domain Insights 1,757 8,439 69,205 1,570,669
comScore 1,671 6,962 30,216 89,346
Google Conversion Tracking 1,037 7,449 48,629 731,407
Omniture SiteCatalyst 939 3,823 21,750 297,312
DoubleClick Floodlight 819 4,641 22,985 31,707
Google Analytics with Ad Tracking 794 5,091 36,559 540,392
New Relic 788 4,905 43,041 1,329,565
Chartbeat 648 2,036 5,881 22,163
MediaMath 624 3,461 14,407 5,112
Optimizely 553 2,182 9,325 102,982
Lotame Crowd Control 506 3,003 12,204 8,283
CrazyEgg 491 2,878 14,375 136,396
Nielsen//NetRatings 367 1,674 8,659 97,725
Datalogix 343 1,890 7,580 112
Rapleaf 319 2,080 11,671 954
Omniture Adobe Test and Target 301 887 2,882 20,329
Twitter Analytics 263 1,516 5,157 1,959
Krux Digital 262 1,099 2,731 2,282

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Analytics, or web analytics is gathered by measuring internet data either directly or indirectly. BuiltWith tracks on-site analytical systems that are typically identified by their javascript signature. Analytics typically works by allowing the javascript tag to perform certain functions such as creating a cookie (that allows return visitor tracking, bounce tracking) and testing browser functionality (version, screensize) as well as this the request provides the tracking code with information regarding the location of the visitor. All of this information is aggregated and compiled into the analytical information made available to the user.

Google Analytics which was launched in November 2005 is currently the most used analytical package on the internet, which was based on Urchin 5, which still features in the top analytical packages in use today, Google’s analytics javascript tag is probably the most hit URL in the world.