Analytics Usage Statistics

Statistics for websites using Analytics technologies

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Name 10k 100k Million Entire Web
Google Analytics 5,719 60,110 621,917 27,236,359
Quantcast Measurement 2,090 9,387 49,920 907,083
Facebook Domain Insights 1,896 8,919 74,058 1,889,324
comScore 1,682 6,586 28,594 86,219
Google Conversion Tracking 1,135 7,910 53,959 843,916
Omniture SiteCatalyst 982 3,909 23,565 241,310
DoubleClick Floodlight 916 6,168 36,681 34,259
New Relic 911 5,456 45,950 958,161
Google Analytics with Ad Tracking 711 4,817 37,130 551,063
MediaMath 665 3,769 16,868 18,804
Optimizely 625 2,501 11,433 319,158
Chartbeat 608 1,848 5,852 22,452
Lotame Crowd Control 485 2,401 9,418 13,254
CrazyEgg 463 2,771 14,437 142,696
Facebook Tag API 424 2,680 11,295 713,952
Datalogix 391 2,553 13,663 396
Krux Digital 343 1,645 4,532 3,487
Nielsen//NetRatings 340 1,258 5,673 91,416
Rapleaf 336 2,034 11,459 1,037
Twitter Analytics 329 1,789 6,632 8,258

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Analytics, or web analytics is gathered by measuring internet data either directly or indirectly. BuiltWith tracks on-site analytical systems that are typically identified by their javascript signature. Analytics typically works by allowing the javascript tag to perform certain functions such as creating a cookie (that allows return visitor tracking, bounce tracking) and testing browser functionality (version, screensize) as well as this the request provides the tracking code with information regarding the location of the visitor. All of this information is aggregated and compiled into the analytical information made available to the user.

Google Analytics which was launched in November 2005 is currently the most used analytical package on the internet, which was based on Urchin 5, which still features in the top analytical packages in use today, Google’s analytics javascript tag is probably the most hit URL in the world.