Analytics Usage Statistics

Statistics for websites using Analytics technologies

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Name 10k 100k Million Entire Web
Google Analytics 7,043 68,444 590,370 25,801,369
Quantcast Measurement 2,371 10,338 48,695 1,551,968
comScore 2,135 9,366 40,318 97,886
Facebook Domain Insights 1,919 9,227 68,534 1,482,142
Omniture SiteCatalyst 1,448 5,084 24,083 333,897
Google eCommerce Conversion Tracking 1,142 7,526 43,101 1,002,054
Google Analytics with Ad Tracking 1,080 6,687 39,722 407,527
DoubleClick Floodlight 887 3,379 12,200 30,766
Google Universal Analytics 867 7,405 54,374 4,591,241
New Relic 840 5,004 40,907 1,145,601
MediaMath 805 3,842 10,729 2,876
Lotame Crowd Control 741 3,299 9,689 4,829
Chartbeat 715 2,230 5,911 32,339
CrazyEgg 598 3,215 13,700 136,720
Optimizely 558 2,016 7,980 57,450
Nielsen//NetRatings 531 1,759 5,801 106,003
Neustar AdAdvisor 490 2,370 7,868 208
Datalogix 455 2,294 7,465 104
Omniture Adobe Test and Target 425 1,094 3,000 14,636
MediaMind 381 1,805 5,652 13,845

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Analytics, or web analytics is gathered by measuring internet data either directly or indirectly. BuiltWith tracks on-site analytical systems that are typically identified by their javascript signature. Analytics typically works by allowing the javascript tag to perform certain functions such as creating a cookie (that allows return visitor tracking, bounce tracking) and testing browser functionality (version, screensize) as well as this the request provides the tracking code with information regarding the location of the visitor. All of this information is aggregated and compiled into the analytical information made available to the user.

Google Analytics which was launched in November 2005 is currently the most used analytical package on the internet, which was based on Urchin 5, which still features in the top analytical packages in use today, Google’s analytics javascript tag is probably the most hit URL in the world.