Analytics Usage Statistics

Statistics for websites using Analytics technologies

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Name 10k 100k Million Entire Web
Google Analytics 7,123 68,222 588,471 25,801,369
Quantcast Measurement 2,415 10,357 48,432 1,551,968
comScore 2,206 9,581 40,582 97,886
Facebook Domain Insights 1,942 9,183 67,977 1,482,142
Omniture SiteCatalyst 1,481 5,072 24,031 333,897
Google eCommerce Conversion Tracking 1,114 7,478 43,046 1,002,054
Google Analytics with Ad Tracking 1,055 6,521 39,189 407,527
MediaMath 886 4,017 11,253 2,876
DoubleClick Floodlight 850 3,431 12,475 30,766
New Relic 826 5,047 39,846 1,145,601
Google Universal Analytics 824 7,092 52,377 4,248,320
Lotame Crowd Control 753 3,347 9,905 4,829
Chartbeat 733 2,215 5,928 32,339
CrazyEgg 573 3,136 13,604 136,720
Optimizely 547 2,002 7,842 57,450
Nielsen//NetRatings 525 1,736 6,020 106,003
Neustar AdAdvisor 500 2,298 6,787 208
Datalogix 473 2,366 7,036 104
Omniture Adobe Test and Target 391 1,081 2,969 14,636
MediaMind 382 1,796 5,983 13,845

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Analytics, or web analytics is gathered by measuring internet data either directly or indirectly. BuiltWith tracks on-site analytical systems that are typically identified by their javascript signature. Analytics typically works by allowing the javascript tag to perform certain functions such as creating a cookie (that allows return visitor tracking, bounce tracking) and testing browser functionality (version, screensize) as well as this the request provides the tracking code with information regarding the location of the visitor. All of this information is aggregated and compiled into the analytical information made available to the user.

Google Analytics which was launched in November 2005 is currently the most used analytical package on the internet, which was based on Urchin 5, which still features in the top analytical packages in use today, Google’s analytics javascript tag is probably the most hit URL in the world.