Analytics Usage Statistics

Statistics for websites using Analytics technologies

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Name 10k 100k Million Entire Web
Google Analytics 7,051 66,707 594,694 25,218,196
Quantcast Measurement 2,357 9,956 48,495 991,795
comScore 2,142 8,768 39,963 89,346
Facebook Domain Insights 1,977 8,924 69,030 1,570,669
Omniture SiteCatalyst 1,371 4,984 23,918 297,312
Google Conversion Tracking 1,323 8,371 48,381 731,407
Google Analytics with Ad Tracking 1,029 6,269 41,715 540,392
DoubleClick Floodlight 985 4,321 18,488 31,707
New Relic 882 5,479 46,999 1,329,565
MediaMath 835 4,211 16,586 5,112
Lotame Crowd Control 768 3,703 12,173 8,283
Chartbeat 749 2,295 6,237 22,163
Datalogix 636 2,915 9,104 112
Optimizely 620 2,232 9,201 102,982
CrazyEgg 583 3,206 14,364 136,396
Rapleaf 560 2,830 12,386 954
Twitter Analytics 530 2,680 8,812 1,959
Krux Digital 482 2,029 5,236 2,282
Omniture Adobe Test and Target 478 1,419 3,858 20,329
Nielsen//NetRatings 439 1,621 5,579 97,725

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Analytics, or web analytics is gathered by measuring internet data either directly or indirectly. BuiltWith tracks on-site analytical systems that are typically identified by their javascript signature. Analytics typically works by allowing the javascript tag to perform certain functions such as creating a cookie (that allows return visitor tracking, bounce tracking) and testing browser functionality (version, screensize) as well as this the request provides the tracking code with information regarding the location of the visitor. All of this information is aggregated and compiled into the analytical information made available to the user.

Google Analytics which was launched in November 2005 is currently the most used analytical package on the internet, which was based on Urchin 5, which still features in the top analytical packages in use today, Google’s analytics javascript tag is probably the most hit URL in the world.