Analytics Usage Statistics

Statistics for websites using Analytics technologies

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Name 10k 100k Million Entire Web
Google Analytics 5,861 59,710 615,009 27,236,359
Quantcast Measurement 2,205 9,634 49,760 907,083
Facebook Domain Insights 1,918 8,868 72,624 1,889,324
comScore 1,766 6,591 24,704 86,219
Google Conversion Tracking 1,175 8,061 52,426 843,916
Omniture SiteCatalyst 1,048 3,979 23,262 241,310
New Relic 883 5,376 45,040 958,161
DoubleClick Floodlight 873 4,368 23,978 34,259
MediaMath 830 4,014 16,347 18,804
Google Analytics with Ad Tracking 821 5,081 36,473 551,063
Lotame Crowd Control 666 3,365 14,502 13,254
Chartbeat 615 1,852 5,797 22,452
Optimizely 610 2,418 10,955 319,158
CrazyEgg 487 2,872 14,596 142,696
Datalogix 445 2,144 8,398 396
Rapleaf 423 2,208 9,945 1,037
Omniture Adobe Test and Target 342 884 2,978 11,339
Twitter Analytics 334 1,729 5,976 8,258
Nielsen//NetRatings 333 1,140 4,861 91,416
Efficient Frontier 318 1,622 5,960 2,110

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Analytics, or web analytics is gathered by measuring internet data either directly or indirectly. BuiltWith tracks on-site analytical systems that are typically identified by their javascript signature. Analytics typically works by allowing the javascript tag to perform certain functions such as creating a cookie (that allows return visitor tracking, bounce tracking) and testing browser functionality (version, screensize) as well as this the request provides the tracking code with information regarding the location of the visitor. All of this information is aggregated and compiled into the analytical information made available to the user.

Google Analytics which was launched in November 2005 is currently the most used analytical package on the internet, which was based on Urchin 5, which still features in the top analytical packages in use today, Google’s analytics javascript tag is probably the most hit URL in the world.