Analytics Usage Distribution in the Top 1 Million Sites

Distribution for websites using Analytics technologies

Top In Analytics Usage Distribution in the Top 1 Million Sites
Technology Websites %
Google Analytics 490,923 49.09
Global Site Tag 437,453 43.75
Facebook Pixel 173,397 17.34
Facebook Signal 148,140 14.81
Google Conversion Linker 128,328 12.83
Facebook Conversion Tracking 114,960 11.5
Facebook Domain Insights 80,483 8.05
Hotjar 72,580 7.26
Google Conversion Tracking 64,537 6.45
Yandex Metrika 59,503 5.95
Bing Universal Event Tracking 51,098 5.11
Microsoft Clarity 47,108 4.71
LinkedIn Insights 46,508 4.65
New Relic 44,821 4.48
Google Optimize 360 39,706 3.97
TikTok Conversion Tracking Pixel 38,810 3.88
Cloudflare Insights 36,899 3.69
Cloudflare Web Analytics 34,323 3.43
Fastly 33,313 3.33
Hubspot 29,232 2.92
Matomo 25,851 2.59
Twitter Website Universal Tag 25,268 2.53
Cloudflare Rocket Loader 24,023 2.4
Twitter Conversion Tracking 21,397 2.14
Funding Choices 21,360 2.14
DoubleClick Floodlight 20,634 2.06
Pinterest Conversion Tracking 18,830 1.88
Yahoo Web Analytics 17,535 1.75
Klaviyo 16,231 1.62
Quantcast Measurement 15,826 1.58
Rapleaf 15,528 1.55
Lotame Crowd Control 15,326 1.53
Adobe Dynamic Tag Management 14,983 1.5
Adobe Marketing Cloud 14,029 1.4
comScore 13,596 1.36
Trustpilot 13,047 1.3
LiveRamp 12,697 1.27
Yahoo Dot 12,695 1.27
Omniture SiteCatalyst 12,432 1.24
CrazyEgg 11,782 1.18
Snowplow 10,754 1.08
Amplitude 10,706 1.07
Baidu Analytics 10,690 1.07
Google Analytics IP Anonymization 10,504 1.05
Segment 10,101 1.01
Azure Monitor 9,550 0.96
Salesforce 9,398 0.94
Adobe Analytics 9,395 0.94
Active Campaign 9,257 0.93
Visual Website Optimizer 8,958 0.9
Twitter Analytics 8,945 0.89
KnowBe4 8,874 0.89
Pardot 8,662 0.87
MailerLite 8,428 0.84
FullStory 8,186 0.82
Microsoft Application Insights 7,394 0.74
Reddit Conversion Tracking 7,372 0.74
Akamai mPulse 7,317 0.73
Tynt Tracer 7,253 0.73
Adobe Launch 7,086 0.71
Microsoft Azure Monitor 6,967 0.7
Marketo 6,766 0.68
Salesforce Audience Studio 6,580 0.66
MediaMath 6,484 0.65
Mixpanel 6,376 0.64
Supership 5,847 0.58
Everest Technologies 5,758 0.58
Digital Window 5,750 0.57
Adobe Experience Platform Identity Service 5,712 0.57
Mouseflow 5,600 0.56
PostHog 5,472 0.55
Optimizely 5,246 0.52
ZoomInfo 5,133 0.51
Histats 5,073 0.51
StatCounter 4,824 0.48
Dotomi 4,638 0.46
loader.io 4,573 0.46
accessiBe 4,519 0.45
Lucky Orange 4,489 0.45
33 Across 4,481 0.45
Attentive 4,392 0.44
Datadog 4,227 0.42
UptimeRobot 4,106 0.41
6sense 4,060 0.41
SendPulse 4,055 0.41
Heap 4,053 0.41
Report URI 4,025 0.4
Pingdom RUM 3,982 0.4
Google Analytics with Ad Tracking 3,930 0.39
Matomo Tag Manager 3,836 0.38
CNZZ 3,773 0.38
Confiant 3,743 0.37
Chartbeat 3,711 0.37
RudderStack 3,579 0.36
Pendo 3,427 0.34
Moat 3,344 0.33
Smartlook 3,146 0.31
Omniture Adobe Test and Target 3,128 0.31
Grafana 3,115 0.31
Leadfeeder 3,107 0.31
Plausible Analytics 3,059 0.31
AppsFlyer 2,929 0.29
Bazaarvoice 2,890 0.29
Kwai Conversion Tracking 2,835 0.28
LiveInternet 2,793 0.28
Clearbit 2,787 0.28
Naver Analytics 2,781 0.28
Parse.ly 2,748 0.27
Rambler 2,724 0.27
Signal 2,709 0.27
Alexa Metrics 2,702 0.27
Dynatrace 2,678 0.27
Alexa Certified Site Metrics 2,667 0.27
Google Call Conversion Tracking 2,652 0.27
Gemius 2,652 0.27
Clicky 2,624 0.26
Gemius PL 2,554 0.26
Visual Studio Tracking 2,549 0.25
Eloqua 2,501 0.25
Ravelin 2,472 0.25
PayPal Marketing Solutions 2,456 0.25
Adobe Experience Platform Launch 2,392 0.24
Fathom Analytics 2,363 0.24
AB Tasty 2,350 0.24
CQuotient 2,348 0.23
Mautic 2,327 0.23
Yahoo Tag Manager 2,323 0.23
Branch 2,314 0.23
G2 Conversion 2,236 0.22
OpenTelemetry 2,225 0.22
Convert 2,221 0.22
Content Square 2,198 0.22
Omnisend 2,137 0.21
Piwik PRO 2,108 0.21
51.la 2,077 0.21
Amazon Advertising Sizmek Ad Suite 2,077 0.21
Nakanohito 2,066 0.21
dotdigital Engagement Cloud 2,040 0.2
Inspectlet 2,021 0.2
Pmetrics 1,979 0.2
Adjust 1,938 0.19
Capterra 1,925 0.19
Innocraft Cloud 1,884 0.19
Demandbase 1,852 0.19
iGoDigital 1,817 0.18
Salesforce Web to Lead 1,811 0.18
Metricool 1,739 0.17
Zoho PageSense 1,739 0.17
BlueConic 1,738 0.17
ConvertKit 1,726 0.17
whos.amung.us 1,695 0.17
TradeDoubler 1,686 0.17
ProfitWell 1,674 0.17
Nielsen 1,663 0.17
AppDynamics 1,663 0.17
WP Advanced Ads 1,662 0.17
Roistat 1,658 0.17
Salesforce Marketing Cloud Personalisation 1,652 0.17
Ahoy 1,620 0.16
Braze 1,565 0.16
Treasure Data 1,557 0.16
Salesforce Interaction Studio 1,555 0.16
Rebuy 1,554 0.16
Secomapp 1,530 0.15
Sumo 1,510 0.15
Zaraz 1,490 0.15
Survicate 1,485 0.15
ScarabResearch 1,448 0.14
Bombora 1,425 0.14
Insider 1,414 0.14
AudioEye 1,404 0.14
ThreatMetrix 1,394 0.14
SalesLoft 1,387 0.14
Bold Commerce 1,371 0.14
SALESmanago 1,357 0.14
Navegg 1,354 0.14
AT Internet 1,337 0.13
Usabilla 1,300 0.13
Elevar 1,295 0.13
Acint 1,291 0.13
SpeedCurve 1,272 0.13
Customer.io 1,250 0.12
Claritas 1,217 0.12
Bizible 1,161 0.12
eSputnik 1,154 0.12
Flag Counter 1,147 0.11
RD Station 1,118 0.11
Mieruca 1,104 0.11
Honeybadger 1,097 0.11
Automizely 1,095 0.11
Monsido 1,093 0.11
Mindbox 1,081 0.11
DataXu 1,074 0.11
Shareaholic 1,070 0.11
ConnectWise 1,062 0.11
BrightEdge 1,058 0.11
WebTrends 1,050 0.1
OptiMonk 1,047 0.1
Poptin 1,022 0.1
Ptengine 1,019 0.1
MailMunch 1,015 0.1
Drip 1,010 0.1
Digioh 1,007 0.1
Dynamic Yield 1,001 0.1
Loggly 999 0.1
CleverTap 996 0.1
Tapfiliate 990 0.1
LaunchDarkly 984 0.1
TVSquared 981 0.1
Kenshoo 980 0.1
Shopify Tracking 966 0.1
Nosto 954 0.1
iovation 953 0.1
Findify 946 0.09
Quantum Metric 945 0.09
PageFly 938 0.09
Stackify 936 0.09
Sift Science 926 0.09
GRIN 906 0.09
Riskified 892 0.09
Blue 889 0.09
TeaLeaf 883 0.09
UpSellit 882 0.09
Exponea 874 0.09
Commanders Act 869 0.09
Northbeam 865 0.09
Plotly 857 0.09
Loop Returns 853 0.09
Fingerprint Pro 844 0.08
Loyalty Lion 831 0.08
Karte 828 0.08
PicReel 826 0.08
Listrak 823 0.08
Kameleoon 806 0.08
Qubit 804 0.08
Emarsys eMarketing Suite 804 0.08
Feathr 803 0.08
ETracker 800 0.08
Monetate 775 0.08
FirstPromoter 765 0.08
Forter 762 0.08
Raygun 758 0.08
SharpSpring 757 0.08
OwnerIQ 751 0.08
AD EBis 750 0.08
Lead Forensics 748 0.07
ipstack 745 0.07
Yottaa 745 0.07
userTrack 730 0.07
Pipedrive 725 0.07
Instana 717 0.07
Akamai Page Integrity Manager 717 0.07
ClickDimensions 704 0.07
Microsoft Dynamics 365 Marketing 704 0.07
Google Analyticator 701 0.07
emBlue 700 0.07
Hyros 692 0.07
FouAnalytics 689 0.07
Curalate 683 0.07
Statsig 680 0.07
Freshworks CRM 673 0.07
Umami 666 0.07
aWeber 659 0.07
Adscale 654 0.07
CartStack 649 0.06
Qualified 646 0.06
CallTrackingMetrics 644 0.06
PriceSpider 641 0.06
ClickFunnels 638 0.06
Thrive Leads 635 0.06
WizRocket 635 0.06
DotMetrics 627 0.06
HotLog 624 0.06
Partnerize 619 0.06
Gaug.es 609 0.06
Retail Rocket 607 0.06
MoEngage 602 0.06
Metorik 599 0.06
Userpilot 599 0.06
Zeotap 592 0.06
Woopra 589 0.06
Efficient Frontier 586 0.06
PartnerStack 585 0.06
Cedexis 582 0.06
Heatmap IT 580 0.06
Agora 572 0.06
Infusionsoft 569 0.06
Retention.com 563 0.06
Netcore 558 0.06
Act-On 557 0.06
SessionCam 552 0.06
Affiliatly 543 0.05
Clerk 542 0.05
Zarget 535 0.05
InsightExpress 535 0.05
Google AMP Client ID 532 0.05
Lytics 532 0.05
UserGuiding 531 0.05
Acoustic Campaign 530 0.05
Site24x7 525 0.05
Sprig 521 0.05
Hitwebcounter 514 0.05
Marin Software 510 0.05
Visitor Analytics 509 0.05
ShieldSquare 506 0.05
SecuredVisit 504 0.05
RevenueHunt 503 0.05
4Cite 502 0.05
SpyCloud 501 0.05
Retargeted 491 0.05
SaleCycle 483 0.05
mParticle 481 0.05
Google Content Experiments 479 0.05
Albacross 476 0.05
Zoho CRM 475 0.05
OneAll 465 0.05
Angulartics 463 0.05
Oribi Analytics 457 0.05
Care Cart 455 0.05
Decibel Insight 455 0.05
HighLevel 453 0.05
SmartHint 452 0.05
Supabase 451 0.05
Konduto 450 0.04
AdTriba 447 0.04
Leadinfo 436 0.04
eXTReMe Tracking 435 0.04
Black Crow AI 434 0.04
Social Miner 431 0.04
ShinyStat 429 0.04
IO Technologies 426 0.04
Connectif 424 0.04
Openstat 423 0.04
Crimson Hexagon 421 0.04
Supercounters 419 0.04
Boomtrain 418 0.04
Doppler 414 0.04
ClickTale 414 0.04
Zeta Marketing Platform 414 0.04
OnThe IO 412 0.04
Ortto 411 0.04
Oktopost 410 0.04
Dreamdata 409 0.04
Infoline 409 0.04
Smart Emailing 408 0.04
Terminus 406 0.04
Tolstoy 404 0.04
KISSmetrics 403 0.04
GlassBox 402 0.04
Clarivate 396 0.04
Netcore Cloud 395 0.04
Yieldify 395 0.04
Mutiny 393 0.04
Merge 392 0.04
Maxymiser 382 0.04
Littledata 381 0.04
Crowdriff 381 0.04
Webtrekk 377 0.04
Squeezely 375 0.04
Tatari 375 0.04
Keen IO 371 0.04
HetrixTools 369 0.04
ChurnZero 368 0.04
Smartech 365 0.04
BloomReach 362 0.04
Smart Leads Inc 359 0.04
AutomateWoo 357 0.04
Plerdy 352 0.04
Acecounter 351 0.04
ProLayers LeadConnector 349 0.03
TUNE 349 0.03
Trengo 347 0.03
Flocktory 337 0.03
Eulerian 336 0.03
US Gov Digital Analytics Program 333 0.03
Clearsale 326 0.03
Aptrinsic 326 0.03
Coremetrics 326 0.03
Opinary 325 0.03
retail CRM 324 0.03
minFraud MaxMind 323 0.03
Analytics Insights for WordPress 322 0.03
GA Connector 320 0.03
Kommo 319 0.03
Simon Data 318 0.03
Segmentify 317 0.03
ActiveProspect 315 0.03
Revolver Maps 314 0.03
WhatConverts 313 0.03
Intelligems 313 0.03
SpyLog 312 0.03
ContactPigeon 312 0.03
Mather Economics 312 0.03
Clustr Maps 311 0.03
Amazon CloudWatch RUM 309 0.03
ZenClerk 309 0.03
The Hotels Network 308 0.03
Freshmarketer 308 0.03
Beusable 307 0.03
EveryAction 307 0.03
Gainsight 306 0.03
LiveTex 303 0.03
Blotout 302 0.03
BlueCore 301 0.03
Conversant Media 300 0.03
Hello Retail 299 0.03
Carma Marketing Hub 299 0.03
Simple Analytics 298 0.03
360 297 0.03
OpenReplay 297 0.03
Popupsmart 296 0.03
Linx Impulse 294 0.03
GoKwik 293 0.03
Triggered Messaging 293 0.03
Freshsales 290 0.03
Resonate 289 0.03
Toast 288 0.03
DMD 288 0.03
SteelHouse 288 0.03
Open Web Analytics 286 0.03
Wicked Reports 285 0.03
Enviou 283 0.03
Salesfire 282 0.03
Netmining 281 0.03
Optimove 281 0.03
Foleon 280 0.03
KickFire 279 0.03
Dun and Brandstreet Visitor Intelligence 279 0.03
Facebook Tag API 278 0.03
Wootric 277 0.03
Linx Retail 277 0.03
AvantMetrics 277 0.03
SMSBump 274 0.03
Optimizely Recommendations 274 0.03
ConvertFlow 272 0.03
ForeSee Results 272 0.03
PersonaClick 270 0.03
LimeSpot 270 0.03
GoSquared 268 0.03
Gleam 268 0.03
Affilae 264 0.03
Proof 262 0.03
PathFactory 262 0.03
Wheelio 260 0.03
Probely 260 0.03
StatusCake 260 0.03
Informz 260 0.03
Flexmail 259 0.03
Infinity 258 0.03
Get Lasso 257 0.03
Datatrics 257 0.03
TruConversion 256 0.03
SiTest 256 0.03
Caltat 254 0.03
Usablenet 251 0.03
Certona 249 0.02
FC2 Analyzer 248 0.02

3,267,962 Detections

of Analytics and Tracking in the Top 1 Million Sites. Last updated 14th Jan 2024.

Google Analytics Google Analytics is currently the most popular technology in this category.

Top 1m
Top 1,000,000 sites by traffic
3,267,962
Top 100k
Top 100,000 sites by traffic
577,921
Top 10k
Top 10,000 sites by traffic
76,124
Entire Internet
121,483,477
United States
39,880,343
United Kingdom
5,076,449
Russia
5,379,314
Brazil
3,989,867
Germany
2,938,260
Japan
2,119,119
Netherlands
2,292,628
Australia
2,372,554
France
2,243,800
Italy
2,063,741
Canada
1,993,900
India
1,773,178
China
2,245,800
Spain
1,447,708
Poland
1,218,748
.co
1,072,912
CH Switzerland
769,014
CZ Czech Republic
672,900
BE Belgium
688,837
MX Mexico
617,552
TR Turkey
558,678
SE Sweden
609,223
IO .io
616,407
VN Vietnam
559,431
DK Denmark
505,440
HU Hungary
448,406
AR Argentina
437,596
ZA South Africa
458,316
KR South Korea
472,197
UA Ukraine
399,871
AT Austria
377,174
NZ New Zealand
401,952
GR Greece
367,952
RO Romania
341,094
ID Indonesia
348,086
PT Portugal
306,591
IL Israel
317,250
CL Chile
306,882
TW Taiwan
299,479
FI Finland
294,021
NO Norway
289,292
SK Slovakia
253,793
ME .me
244,470
IE Ireland
225,424
MY Malaysia
228,519
SG Singapore
202,640
TH Thailand
176,904
AE UAE
183,179
CC Cocos Islands
192,929
LT Lithuania
146,359
BG Bulgaria
139,861
HK Hong Kong
144,924
PK Pakistan
113,271
AI Anguilla
113,395
RS Serbia
92,054
PE Peru
95,988
EE Estonia
96,989
SI Slovenia
91,037
HR Croatia
80,470
IR Iran
73,880
TV .tv
77,975
PH Philippines
78,874
LV Latvia
77,378
BY Belarus
78,395
KZ Kazakhstan
75,183
NG Nigeria
68,747
SA Saudi Arabia
61,003
MA Morocco
56,623
BD Bangladesh
47,012
LU Luxembourg
46,547
EC Ecuador
47,004
UY Uruguay
43,452
KE Kenya
43,460
LK Sri Lanka
34,028
IS Iceland
33,424
NU Niue
32,569
NP Nepal
30,686
EG Egypt
28,279
CR Costa Rica
28,765
MT Malta
26,575
GE Georgia
28,341
TN Tunisia
24,849
AM Armenia
24,549
GT Guatemala
20,639
GG Guernsey
19,875
AZ Azerbaijan
18,183
UZ Uzbekistan
20,368
MD Moldova
19,399
PW Palau
21,801
DO Dominican Republic
18,510
MK Macedonia
16,847
CY Cyprus
17,400
RE Reunion
17,943
VE Venezuela
16,026
PA Panama
15,367
PY Paraguay
14,838
QA Qatar
15,142
AL Albania
14,613
PR Puerto Rico
15,178
LB Lebanon
13,631
BA Bosnia and Herzegovina
11,746
WS Samoa
11,904
TO Tonga
9,663
GH Ghana
12,123
BO Bolivia
10,644
TZ Tanzania
10,699
KW Kuwait
10,666
SH Saint Helena
10,902
JO Jordan
9,629
UG Uganda
9,729
VC Saint Vincent and the Grenadines
10,250
LI Liechtenstein
9,447
DZ Algeria
8,517
MU Mauritius
9,012
SV El Salvador
7,892
MN Mongolia
7,836
SO Somalia
8,609
BS Bahamas
7,221
IM Isle of Man
8,038
ZW Zimbabwe
7,007
FM Micronesia
6,472
KH Cambodia
6,803
CM Cameroon
7,531
OM Oman
6,540
BZ Belize
6,303
BH Bahrain
6,623
HN Honduras
6,120
KG Kyrgyzstan
5,775
AF Afghanistan
5,605
NA Namibia
5,561
MM Myanmar
4,837
CI Cote d'Ivoire
5,022
CX Christmas Island
5,478
MC Monaco
4,907
GP Guadeloupe
5,164
SN Senegal
4,643
MQ Martinique
4,753
AD Andorra
3,973
NI Nicaragua
3,846
MV Maldives
3,523
PS Palestine
3,363
AO Angola
3,596
SC Seychelles
3,242
ZM Zambia
3,177
MZ Mozambique
3,076
JM Jamaica
3,119
IQ Iraq
2,917
NC New Caledonia
3,327
ET Ethiopia
2,946
KY Cayman Islands
3,057
AG Antigua and Barbuda
2,965
BW Botswana
3,053
CD Congo
2,803
TT Trinidad and Tobago
2,841
VI United States Virgin Islands
2,909
BM Bermuda
2,739
RW Rwanda
2,593
FO Faroe Islands
2,744
MG Madagascar
2,571
ST Sao Tome and Principe
2,287
GI Gibraltar
1,998
BJ Benin
1,925
FJ Fiji
1,763
TG Togo
1,855
JE Jersey
1,889
TJ Tajikistan
1,683
AS American Samoa
1,670
BB Barbados
1,517
SR Suriname
1,538
AW Aruba
1,678
LC Saint Lucia
1,614
GY Guyana
1,447
SM San Marino
1,391
GS South Georgia and the South Sandwich Islands
1,560
MS Montserrat
1,495
BF Burkina Faso
1,333
MW Malawi
1,213
HT Haiti
1,201
PM Saint Pierre and Miquelon
1,244
GL Greenland
1,195
GF French Guiana
1,233
PF French Polynesia
948
TC Turks and Caicos Islands
921
PG Papua New Guinea
907
YE Yemen
848
YT Mayotte
1,017
BT Bhutan
815
CU Cuba
823
SD Sudan
804
VG British Virgin Islands
797
GD Grenada
820
ML Mali
716
VU Vanuatu
759
GM Gambia
723
SX Sint Maarten
630
TM Turkmenistan
615
BI Burundi
759
BN Brunei
656
SL Sierra Leone
669
AX Åland Islands
620
LY Libya
558
LS Lesotho
612
MO Macao
406
GU Guam
632
SY Syria
499
GA Gabon
558
SB Solomon Islands
540
LR Liberia
495
VA Vatican City
241
NE Niger
495
MR Mauritania
440
TL East Timor
430
DJ Djibouti
474
SZ Swaziland
460
CK Cook Islands
433
WF Wallis and Futuna
371
CV Cabo Verde
397
GN Guinea
317
CW Curacao
410
MP Northern Mariana Islands
294
KN Saint Kitts and Nevis
248
DM Dominica
250
TD Chad
220
LA Lao People's Democratic Republic
211
MH Marshall Islands
127
SJ Svalbard and Jan Mayen
119
CG Congo
116
SS South Sudan
100
FK Falkland Islands
112
NF Norfolk Island
46
KI Kiribati
88
HM Heard Island and McDonald Islands
70
KM Comoros
59
UM United States Minor Outlying Islands
52
GW Guinea-Bissau
42
GQ Equatorial Guinea
29
NR Nauru
21
AQ Antarctica
21
BV Bouvet Island
15
CF Central African Republic
9
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