Analytics Usage Statistics

Statistics for websites using Analytics technologies

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Name 10k 100k Million Entire Web
Google Analytics 7,035 66,928 587,720 25,218,196
Quantcast Measurement 2,371 10,052 47,288 991,795
comScore 2,104 8,412 35,524 89,346
Facebook Domain Insights 2,003 9,038 68,682 1,570,669
Google Conversion Tracking 1,313 8,445 48,565 731,407
Omniture SiteCatalyst 1,275 4,597 23,007 297,312
Google Analytics with Ad Tracking 1,022 6,243 40,884 540,392
DoubleClick Floodlight 968 4,422 19,583 31,707
New Relic 915 5,516 46,106 1,329,565
MediaMath 893 4,325 16,604 5,112
Lotame Crowd Control 845 4,192 13,337 8,283
Chartbeat 748 2,269 6,154 22,163
Optimizely 623 2,266 9,288 102,982
CrazyEgg 584 3,205 14,320 136,396
Datalogix 564 2,694 9,319 112
Rapleaf 464 2,340 10,635 954
Omniture Adobe Test and Target 403 1,083 3,122 20,329
Krux Digital 398 1,417 3,316 2,282
Nielsen//NetRatings 395 1,466 5,623 97,725
MediaMind 383 1,832 7,480 11,071

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Analytics, or web analytics is gathered by measuring internet data either directly or indirectly. BuiltWith tracks on-site analytical systems that are typically identified by their javascript signature. Analytics typically works by allowing the javascript tag to perform certain functions such as creating a cookie (that allows return visitor tracking, bounce tracking) and testing browser functionality (version, screensize) as well as this the request provides the tracking code with information regarding the location of the visitor. All of this information is aggregated and compiled into the analytical information made available to the user.

Google Analytics which was launched in November 2005 is currently the most used analytical package on the internet, which was based on Urchin 5, which still features in the top analytical packages in use today, Google’s analytics javascript tag is probably the most hit URL in the world.