Analytics Usage Statistics

Statistics for websites using Analytics technologies

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Name 10k 100k Million Entire Web
Google Analytics 7,028 66,458 590,258 25,218,196
Quantcast Measurement 2,445 10,174 47,546 991,795
comScore 2,104 8,429 34,361 89,346
Facebook Domain Insights 2,040 9,134 68,969 1,570,669
Google Conversion Tracking 1,297 8,217 48,675 731,407
Omniture SiteCatalyst 1,286 4,548 22,880 297,312
Google Analytics with Ad Tracking 1,003 5,967 40,702 540,392
DoubleClick Floodlight 976 4,274 18,252 31,707
MediaMath 948 4,443 15,815 5,112
New Relic 931 5,499 46,030 1,329,565
Lotame Crowd Control 900 4,192 12,892 8,283
Chartbeat 781 2,258 6,125 22,163
Optimizely 657 2,272 9,319 102,982
CrazyEgg 595 3,185 14,348 136,396
Datalogix 566 2,738 9,042 112
Rapleaf 498 2,473 10,570 954
Nielsen//NetRatings 392 1,339 5,189 97,725
Krux Digital 389 1,482 3,382 2,282
VoiceFive 380 2,214 10,319 37
Omniture Adobe Test and Target 376 1,025 3,057 20,329

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Analytics, or web analytics is gathered by measuring internet data either directly or indirectly. BuiltWith tracks on-site analytical systems that are typically identified by their javascript signature. Analytics typically works by allowing the javascript tag to perform certain functions such as creating a cookie (that allows return visitor tracking, bounce tracking) and testing browser functionality (version, screensize) as well as this the request provides the tracking code with information regarding the location of the visitor. All of this information is aggregated and compiled into the analytical information made available to the user.

Google Analytics which was launched in November 2005 is currently the most used analytical package on the internet, which was based on Urchin 5, which still features in the top analytical packages in use today, Google’s analytics javascript tag is probably the most hit URL in the world.