Analytics Usage Statistics

Statistics for websites using Analytics technologies

Log in or Sign up for Free to see Analytics and Tracking history back another year to March 2013. View plans for historical access back to as early as November 2008.

Name 10k 100k Million Entire Web
Google Analytics 5,781 60,295 618,968 27,236,359
Quantcast Measurement 2,103 9,371 49,522 907,083
Facebook Domain Insights 1,925 9,083 73,700 1,889,324
comScore 1,698 6,731 28,727 86,219
Google Conversion Tracking 1,155 8,075 53,164 843,916
Omniture SiteCatalyst 970 3,878 23,345 241,310
New Relic 895 5,507 45,103 958,161
DoubleClick Floodlight 776 4,392 23,510 34,259
Google Analytics with Ad Tracking 757 4,897 36,770 551,063
MediaMath 683 3,787 16,834 18,804
Optimizely 620 2,430 11,149 319,158
Chartbeat 613 1,876 5,847 22,452
Lotame Crowd Control 545 3,126 14,428 13,254
CrazyEgg 480 2,813 14,458 142,696
Facebook Tag API 415 2,623 10,470 671,010
Datalogix 401 2,707 13,914 396
Nielsen//NetRatings 361 1,470 6,868 91,416
Rapleaf 344 2,009 11,335 1,037
Omniture Adobe Test and Target 318 870 2,985 11,339
Twitter Analytics 311 1,738 6,356 8,258

Log in or Sign up for Free to see double the amount of technologies in this list.

Analytics, or web analytics is gathered by measuring internet data either directly or indirectly. BuiltWith tracks on-site analytical systems that are typically identified by their javascript signature. Analytics typically works by allowing the javascript tag to perform certain functions such as creating a cookie (that allows return visitor tracking, bounce tracking) and testing browser functionality (version, screensize) as well as this the request provides the tracking code with information regarding the location of the visitor. All of this information is aggregated and compiled into the analytical information made available to the user.

Google Analytics which was launched in November 2005 is currently the most used analytical package on the internet, which was based on Urchin 5, which still features in the top analytical packages in use today, Google’s analytics javascript tag is probably the most hit URL in the world.