Analytics Usage Statistics

Statistics for websites using Analytics technologies

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Name 10k 100k Million Entire Web
Google Analytics 5,711 59,514 620,348 27,236,359
Quantcast Measurement 2,089 9,101 49,581 907,083
Facebook Domain Insights 1,947 9,076 74,583 1,889,324
comScore 1,674 6,530 28,355 86,219
Google Conversion Tracking 1,136 7,818 53,759 843,916
New Relic 934 5,338 45,113 958,161
Omniture SiteCatalyst 933 3,701 23,521 241,310
MediaMath 749 4,073 19,923 18,804
Google Analytics with Ad Tracking 694 4,599 36,361 551,063
DoubleClick Floodlight 692 3,714 20,100 34,259
Optimizely 664 2,465 11,032 319,158
Chartbeat 589 1,781 5,833 22,452
Lotame Crowd Control 513 2,414 9,285 13,254
CrazyEgg 469 2,570 14,026 142,696
Facebook Tag API 449 2,787 12,026 768,529
Datalogix 387 2,430 12,632 396
Krux Digital 386 1,567 4,371 3,487
Rapleaf 353 1,923 10,178 1,037
Twitter Analytics 337 1,739 6,368 8,258
Nielsen//NetRatings 298 1,105 4,961 91,416

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Analytics, or web analytics is gathered by measuring internet data either directly or indirectly. BuiltWith tracks on-site analytical systems that are typically identified by their javascript signature. Analytics typically works by allowing the javascript tag to perform certain functions such as creating a cookie (that allows return visitor tracking, bounce tracking) and testing browser functionality (version, screensize) as well as this the request provides the tracking code with information regarding the location of the visitor. All of this information is aggregated and compiled into the analytical information made available to the user.

Google Analytics which was launched in November 2005 is currently the most used analytical package on the internet, which was based on Urchin 5, which still features in the top analytical packages in use today, Google’s analytics javascript tag is probably the most hit URL in the world.