Analytics Usage Statistics

Statistics for websites using Analytics technologies

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Name 10k 100k Million Entire Web
Google Analytics 7,215 67,846 595,590 25,218,196
Quantcast Measurement 2,349 10,133 48,460 991,795
comScore 2,238 9,819 42,804 89,346
Facebook Domain Insights 1,924 9,112 69,372 1,570,669
Google Universal Analytics 1,469 11,954 81,238 5,745,318
Omniture SiteCatalyst 1,379 4,712 24,209 297,312
Google eCommerce Conversion Tracking 1,261 8,124 46,967 731,407
Google Analytics with Ad Tracking 1,006 6,209 40,397 540,392
DoubleClick Floodlight 997 4,112 16,465 31,707
MediaMath 938 4,690 15,152 5,112
Lotame Crowd Control 886 4,009 11,990 8,283
New Relic 838 5,385 45,604 1,329,565
Chartbeat 690 2,186 5,946 22,163
CrazyEgg 613 3,182 14,135 136,396
Optimizely 605 2,145 8,529 102,982
Datalogix 495 2,472 8,223 112
Nielsen//NetRatings 482 1,732 6,271 97,725
Rapleaf 468 2,311 8,297 954
Krux Digital 436 1,822 4,189 2,282
Omniture Adobe Test and Target 434 1,124 3,250 20,329

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Analytics, or web analytics is gathered by measuring internet data either directly or indirectly. BuiltWith tracks on-site analytical systems that are typically identified by their javascript signature. Analytics typically works by allowing the javascript tag to perform certain functions such as creating a cookie (that allows return visitor tracking, bounce tracking) and testing browser functionality (version, screensize) as well as this the request provides the tracking code with information regarding the location of the visitor. All of this information is aggregated and compiled into the analytical information made available to the user.

Google Analytics which was launched in November 2005 is currently the most used analytical package on the internet, which was based on Urchin 5, which still features in the top analytical packages in use today, Google’s analytics javascript tag is probably the most hit URL in the world.