Analytics Usage Statistics

Statistics for websites using Analytics technologies

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Name 10k 100k Million Entire Web
Google Analytics 7,171 67,638 589,563 25,218,196
Quantcast Measurement 2,331 10,132 48,759 991,795
comScore 2,163 8,819 37,658 89,346
Facebook Domain Insights 1,932 9,088 68,299 1,570,669
Google Universal Analytics 1,445 11,947 79,787 5,641,104
Omniture SiteCatalyst 1,380 4,747 22,777 297,312
Google eCommerce Conversion Tracking 1,254 8,097 46,074 731,407
Google Analytics with Ad Tracking 1,001 6,192 40,158 540,392
DoubleClick Floodlight 966 4,259 18,791 31,707
MediaMath 902 4,480 14,533 5,112
Lotame Crowd Control 858 4,237 13,385 8,283
New Relic 830 5,260 44,653 1,329,565
Chartbeat 727 2,303 6,096 22,163
CrazyEgg 621 3,180 13,918 136,396
Optimizely 590 2,161 8,391 102,982
Rapleaf 486 2,686 14,419 954
Datalogix 480 2,399 8,241 112
Nielsen//NetRatings 472 1,613 5,767 97,725
Omniture Adobe Test and Target 440 1,210 3,344 20,329
Krux Digital 409 1,758 4,170 2,282

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Analytics, or web analytics is gathered by measuring internet data either directly or indirectly. BuiltWith tracks on-site analytical systems that are typically identified by their javascript signature. Analytics typically works by allowing the javascript tag to perform certain functions such as creating a cookie (that allows return visitor tracking, bounce tracking) and testing browser functionality (version, screensize) as well as this the request provides the tracking code with information regarding the location of the visitor. All of this information is aggregated and compiled into the analytical information made available to the user.

Google Analytics which was launched in November 2005 is currently the most used analytical package on the internet, which was based on Urchin 5, which still features in the top analytical packages in use today, Google’s analytics javascript tag is probably the most hit URL in the world.