Analytics Usage Statistics

Statistics for websites using Analytics technologies

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Name 10k 100k Million Entire Web
Google Analytics 5,660 58,578 621,086 28,365,107
Quantcast Measurement 2,049 8,332 48,955 957,101
Facebook Domain Insights 2,017 8,781 74,806 1,958,194
comScore 1,666 6,032 27,358 83,475
Google Conversion Tracking 1,150 7,598 55,089 935,692
Omniture SiteCatalyst 908 3,544 22,831 198,668
New Relic 888 5,089 47,353 1,104,036
Google Analytics with Ad Tracking 669 4,099 35,169 536,349
DoubleClick Floodlight 663 3,665 22,719 35,671
Optimizely 655 2,537 11,238 359,965
MediaMath 653 3,431 16,967 5,674
Chartbeat 609 1,728 5,784 23,679
Lotame Crowd Control 491 2,279 9,273 10,531
Facebook Tag API 453 2,998 15,908 19,245
CrazyEgg 427 2,356 13,725 131,802
Rapleaf 398 2,376 13,665 985
Datalogix 351 2,000 10,762 432
Twitter Analytics 338 1,801 8,735 23,909
Krux Digital 336 1,376 4,379 4,722
Omniture Adobe Test and Target 319 820 2,970 26,287

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Analytics, or web analytics is gathered by measuring internet data either directly or indirectly. BuiltWith tracks on-site analytical systems that are typically identified by their javascript signature. Analytics typically works by allowing the javascript tag to perform certain functions such as creating a cookie (that allows return visitor tracking, bounce tracking) and testing browser functionality (version, screensize) as well as this the request provides the tracking code with information regarding the location of the visitor. All of this information is aggregated and compiled into the analytical information made available to the user.

Google Analytics which was launched in November 2005 is currently the most used analytical package on the internet, which was based on Urchin 5, which still features in the top analytical packages in use today, Google’s analytics javascript tag is probably the most hit URL in the world.