A/B Testing Usage

Statistics for websites using A/B Testing technologies

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Name 10k 100k Million Entire Web
Optimizely 616 2,138 8,751 102,982
Omniture Adobe Test and Target 477 1,360 3,739 20,329
Visual Website Optimizer 155 891 4,165 301,209
Monetate 132 266 447 857
Mixpanel 127 626 3,658 18,887
KISSmetrics 83 385 2,240 21,207
Maxymiser 79 175 983 11,796
Adobe Target Standard 46 113 211 15,089
Google Content Experiments 45 307 2,078 10,938
SiteSpect 44 84 465 31,907

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A/B Testing is a method of using two variations of data to be shown to different sets of people, each variation has a defined goal which can be tracked as a conversion. The higher coversion for either variation is generally then used from then on. Further A/B experiments on that variation can then continue.

A/B Testing has gained in popularity in recent years thanks to it's simplistic approach to testing and the increase in ease-of-use tools to perform testing.