A/B Testing Usage

Statistics for websites using A/B Testing technologies

Log in or Sign up for Free to see A/B Testing history back another year to August 2013. View plans for historical access back to as early as November 2008.

Name 10k 100k Million Entire Web
Optimizely 655 2,537 11,238 359,965
Omniture Adobe Test and Target 319 820 2,970 26,287
Visual Website Optimizer 172 911 5,038 39,453
Monetate 97 241 511 1,206
Mixpanel 89 481 3,576 27,459
Maxymiser 79 184 1,074 10,960
Adobe Target Standard 67 173 397 77
KISSmetrics 66 315 2,287 28,813
Google Content Experiments 47 245 2,121 16,357
SiteSpect 36 61 436 1,149

Log in or Sign up for Free to see double the amount of technologies in this list.

A/B Testing is a method of using two variations of data to be shown to different sets of people, each variation has a defined goal which can be tracked as a conversion. The higher coversion for either variation is generally then used from then on. Further A/B experiments on that variation can then continue.

A/B Testing has gained in popularity in recent years thanks to it's simplistic approach to testing and the increase in ease-of-use tools to perform testing.