A/B Testing Usage

Statistics for websites using A/B Testing technologies

Log in or Sign up for Free to see A/B Testing history back another year to November 2012. View plans for historical access back to as early as November 2008.

Name 10k 100k Million Entire Web
Optimizely 591 2,261 9,734 102,982
Omniture Adobe Test and Target 349 980 3,051 20,329
Visual Website Optimizer 129 826 4,197 301,209
Monetate 120 271 459 857
Mixpanel 120 579 3,478 18,887
Maxymiser 74 164 979 11,796
KISSmetrics 63 345 2,174 21,207
Adobe Target Standard 58 137 313 22,739
Google Content Experiments 46 333 2,286 10,938
Optimost 35 55 158 545

Log in or Sign up for Free to see double the amount of technologies in this list.

A/B Testing is a method of using two variations of data to be shown to different sets of people, each variation has a defined goal which can be tracked as a conversion. The higher coversion for either variation is generally then used from then on. Further A/B experiments on that variation can then continue.

A/B Testing has gained in popularity in recent years thanks to it's simplistic approach to testing and the increase in ease-of-use tools to perform testing.