A/B Testing Usage

Statistics for websites using A/B Testing technologies

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Name 10k 100k Million Entire Web
Optimizely 593 2,208 9,419 102,982
Omniture Adobe Test and Target 357 1,010 3,112 20,329
Visual Website Optimizer 132 836 4,175 301,209
Mixpanel 127 559 3,400 18,887
Monetate 118 264 459 857
Maxymiser 73 156 974 11,796
KISSmetrics 63 343 2,147 21,207
Adobe Target Standard 60 140 306 23,771
Google Content Experiments 46 337 2,266 10,938
Optimost 35 59 159 545

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A/B Testing is a method of using two variations of data to be shown to different sets of people, each variation has a defined goal which can be tracked as a conversion. The higher coversion for either variation is generally then used from then on. Further A/B experiments on that variation can then continue.

A/B Testing has gained in popularity in recent years thanks to it's simplistic approach to testing and the increase in ease-of-use tools to perform testing.