A/B Testing Usage

Statistics for websites using A/B Testing technologies

Log in or Sign up for Free to see A/B Testing history back another year to October 2012. View plans for historical access back to as early as November 2008.

Name 10k 100k Million Entire Web
Optimizely 657 2,272 9,319 102,982
Omniture Adobe Test and Target 376 1,025 3,057 20,329
Visual Website Optimizer 162 887 4,197 301,209
Mixpanel 137 593 3,460 18,887
Monetate 133 262 453 857
Maxymiser 75 162 968 11,796
KISSmetrics 74 373 2,246 21,207
Google Content Experiments 51 357 2,255 10,938
Adobe Target Standard 50 125 248 18,798
SiteSpect 44 88 893 31,907

Log in or Sign up for Free to see double the amount of technologies in this list.

A/B Testing is a method of using two variations of data to be shown to different sets of people, each variation has a defined goal which can be tracked as a conversion. The higher coversion for either variation is generally then used from then on. Further A/B experiments on that variation can then continue.

A/B Testing has gained in popularity in recent years thanks to it's simplistic approach to testing and the increase in ease-of-use tools to perform testing.