A/B Testing Usage

Statistics for websites using A/B Testing technologies

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Name 10k 100k Million Entire Web
Optimizely 595 2,356 10,902 319,158
Omniture Adobe Test and Target 319 868 2,958 11,339
Visual Website Optimizer 150 912 4,620 33,703
Monetate 115 257 470 1,275
Mixpanel 103 511 3,462 23,107
Maxymiser 74 177 1,023 10,642
Adobe Target Standard 61 160 390 73
KISSmetrics 57 359 2,288 27,379
SiteSpect 43 89 846 17,564
Google Content Experiments 39 305 2,177 16,426

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A/B Testing is a method of using two variations of data to be shown to different sets of people, each variation has a defined goal which can be tracked as a conversion. The higher coversion for either variation is generally then used from then on. Further A/B experiments on that variation can then continue.

A/B Testing has gained in popularity in recent years thanks to it's simplistic approach to testing and the increase in ease-of-use tools to perform testing.