A/B Testing Usage

Statistics for websites using A/B Testing technologies

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Name 10k 100k Million Entire Web
Optimizely 674 2,528 11,146 359,965
Omniture Adobe Test and Target 313 828 3,072 26,287
Visual Website Optimizer 172 888 4,845 39,453
Mixpanel 106 492 3,570 27,459
Monetate 96 237 504 1,206
Maxymiser 75 174 1,062 10,960
KISSmetrics 68 337 2,356 28,813
Adobe Target Standard 62 165 384 77
Google Content Experiments 46 247 2,127 16,357
SiteSpect 42 66 446 1,149

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A/B Testing is a method of using two variations of data to be shown to different sets of people, each variation has a defined goal which can be tracked as a conversion. The higher coversion for either variation is generally then used from then on. Further A/B experiments on that variation can then continue.

A/B Testing has gained in popularity in recent years thanks to it's simplistic approach to testing and the increase in ease-of-use tools to perform testing.