A/B Testing Usage

Statistics for websites using A/B Testing technologies

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Name 10k 100k Million Entire Web
Optimizely 635 2,527 11,442 319,158
Omniture Adobe Test and Target 310 871 3,012 11,339
Visual Website Optimizer 151 904 4,686 33,703
Monetate 118 264 485 1,275
Mixpanel 94 512 3,545 23,107
Maxymiser 68 178 1,042 10,642
KISSmetrics 67 381 2,296 27,379
Adobe Target Standard 62 164 373 73
Google Content Experiments 42 282 2,115 16,426
SiteSpect 38 66 440 17,564

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A/B Testing is a method of using two variations of data to be shown to different sets of people, each variation has a defined goal which can be tracked as a conversion. The higher coversion for either variation is generally then used from then on. Further A/B experiments on that variation can then continue.

A/B Testing has gained in popularity in recent years thanks to it's simplistic approach to testing and the increase in ease-of-use tools to perform testing.