A/B Testing Usage

Statistics for websites using A/B Testing technologies

Omniture Adobe Test and Target
Visual Website Optimizer
Google Content Experiments
Google Website Optimizer

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Name 10k 100k Million Entire Web
Optimizely 1,035 3,916 13,655 249,398
Omniture Adobe Test and Target 766 2,247 5,390 25,563
Adobe Target Standard 426 1,193 1,993 118
Mixpanel 311 1,324 5,624 29,049
Visual Website Optimizer 251 1,412 6,054 45,539
Monetate 149 361 706 1,093
Google Content Experiments 132 638 2,947 37,058
Maxymiser 117 308 1,395 17,085
KISSmetrics 110 557 2,722 15,508
SiteSpect 65 194 845 877

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A/B Testing is a method of using two variations of data to be shown to different sets of people, each variation has a defined goal which can be tracked as a conversion. The higher coversion for either variation is generally then used from then on. Further A/B experiments on that variation can then continue.

A/B Testing has gained in popularity in recent years thanks to it's simplistic approach to testing and the increase in ease-of-use tools to perform testing.