A/B Testing Usage

Statistics for websites using A/B Testing technologies

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Name 10k 100k Million Entire Web
Optimizely 554 2,203 9,791 102,982
Omniture Adobe Test and Target 320 882 2,908 20,329
Visual Website Optimizer 126 805 4,213 301,209
Monetate 122 263 442 857
Mixpanel 92 491 3,330 18,887
Maxymiser 59 158 975 11,796
KISSmetrics 57 345 2,157 21,207
Adobe Target Standard 47 112 293 21,870
Google Content Experiments 42 311 2,287 10,938
Optimost 33 52 158 545

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A/B Testing is a method of using two variations of data to be shown to different sets of people, each variation has a defined goal which can be tracked as a conversion. The higher coversion for either variation is generally then used from then on. Further A/B experiments on that variation can then continue.

A/B Testing has gained in popularity in recent years thanks to it's simplistic approach to testing and the increase in ease-of-use tools to perform testing.