A/B Testing Usage

Statistics for websites using A/B Testing technologies

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Name 10k 100k Million Entire Web
Optimizely 532 2,092 9,994 102,982
Omniture Adobe Test and Target 316 816 2,844 20,329
Monetate 130 244 435 857
Visual Website Optimizer 115 735 4,194 301,209
Mixpanel 76 482 3,296 18,887
Maxymiser 63 162 991 11,796
KISSmetrics 57 344 2,137 21,207
Adobe Target Standard 48 113 288 24,213
Google Content Experiments 39 257 2,267 10,938
SiteSpect 38 96 832 31,907

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A/B Testing is a method of using two variations of data to be shown to different sets of people, each variation has a defined goal which can be tracked as a conversion. The higher coversion for either variation is generally then used from then on. Further A/B experiments on that variation can then continue.

A/B Testing has gained in popularity in recent years thanks to it's simplistic approach to testing and the increase in ease-of-use tools to perform testing.