A/B Testing Usage

Statistics for websites using A/B Testing technologies

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Name 10k 100k Million Entire Web
Optimizely 620 2,430 11,149 319,158
Omniture Adobe Test and Target 318 870 2,985 11,339
Visual Website Optimizer 153 931 4,631 33,703
Monetate 114 259 475 1,275
Mixpanel 98 505 3,453 23,107
Maxymiser 72 187 1,051 10,642
KISSmetrics 63 353 2,279 27,379
Adobe Target Standard 61 150 340 73
Google Content Experiments 42 288 2,111 16,426
SiteSpect 33 59 442 17,564

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A/B Testing is a method of using two variations of data to be shown to different sets of people, each variation has a defined goal which can be tracked as a conversion. The higher coversion for either variation is generally then used from then on. Further A/B experiments on that variation can then continue.

A/B Testing has gained in popularity in recent years thanks to it's simplistic approach to testing and the increase in ease-of-use tools to perform testing.