A/B Testing Usage

Statistics for websites using A/B Testing technologies

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Name 10k 100k Million Entire Web
Optimizely 664 2,465 11,032 319,158
Omniture Adobe Test and Target 295 858 3,092 11,339
Visual Website Optimizer 141 901 4,710 33,703
Monetate 100 252 525 1,275
Mixpanel 90 489 3,507 23,107
Maxymiser 75 180 1,029 10,642
KISSmetrics 66 368 2,267 27,379
Adobe Target Standard 53 151 376 73
SiteSpect 45 67 448 17,564
Google Content Experiments 37 247 2,108 16,426

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A/B Testing is a method of using two variations of data to be shown to different sets of people, each variation has a defined goal which can be tracked as a conversion. The higher coversion for either variation is generally then used from then on. Further A/B experiments on that variation can then continue.

A/B Testing has gained in popularity in recent years thanks to it's simplistic approach to testing and the increase in ease-of-use tools to perform testing.