A/B Testing Usage

Statistics for websites using A/B Testing technologies

Visual Website Optimizer
Omniture Adobe Test and Target
Google Content Experiments
Google Website Optimizer

Log in or Sign up for Free to see A/B Testing history back another year to August 2014. View plans for historical access back to as early as November 2008.

Name 10k 100k Million Entire Web
Optimizely 990 3,796 16,245 312,860
Omniture Adobe Test and Target 507 1,332 3,420 22,256
Adobe Target Standard 262 657 1,337 94
Visual Website Optimizer 235 1,364 8,581 44,486
Mixpanel 226 1,001 6,747 33,036
Monetate 150 358 728 1,128
Google Content Experiments 126 520 3,345 28,325
Maxymiser 116 279 1,246 18,254
KISSmetrics 84 439 3,067 14,086
SiteSpect 53 159 573 885

Log in or Sign up for Free to see double the amount of technologies in this list.

A/B Testing is a method of using two variations of data to be shown to different sets of people, each variation has a defined goal which can be tracked as a conversion. The higher coversion for either variation is generally then used from then on. Further A/B experiments on that variation can then continue.

A/B Testing has gained in popularity in recent years thanks to it's simplistic approach to testing and the increase in ease-of-use tools to perform testing.