A/B Testing Usage

Statistics for websites using A/B Testing technologies

Log in or Sign up for Free to see A/B Testing history back another year to July 2012. View plans for historical access back to as early as November 2008.

Name 10k 100k Million Entire Web
Optimizely 590 2,161 8,391 102,982
Omniture Adobe Test and Target 440 1,210 3,344 20,329
Visual Website Optimizer 153 904 4,127 301,209
Monetate 139 251 436 857
Mixpanel 128 656 3,626 18,887
KISSmetrics 85 382 2,204 21,207
Maxymiser 70 148 954 11,796
Google Content Experiments 56 339 2,174 10,938
Adobe Target Standard 52 203 376 26,583
SiteSpect 43 78 453 31,907

Log in or Sign up for Free to see double the amount of technologies in this list.

A/B Testing is a method of using two variations of data to be shown to different sets of people, each variation has a defined goal which can be tracked as a conversion. The higher coversion for either variation is generally then used from then on. Further A/B experiments on that variation can then continue.

A/B Testing has gained in popularity in recent years thanks to it's simplistic approach to testing and the increase in ease-of-use tools to perform testing.