A/B Testing Usage

Statistics for websites using A/B Testing technologies

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Name 10k 100k Million Entire Web
Optimizely 620 2,232 9,201 102,982
Omniture Adobe Test and Target 478 1,419 3,858 20,329
Visual Website Optimizer 165 895 4,210 301,209
Monetate 135 260 449 857
Mixpanel 130 583 3,649 18,887
Maxymiser 73 164 985 11,796
KISSmetrics 70 376 2,582 21,207
Adobe Target Standard 53 125 233 16,908
Google Content Experiments 49 306 2,117 10,938
Optimost 42 73 181 545

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A/B Testing is a method of using two variations of data to be shown to different sets of people, each variation has a defined goal which can be tracked as a conversion. The higher coversion for either variation is generally then used from then on. Further A/B experiments on that variation can then continue.

A/B Testing has gained in popularity in recent years thanks to it's simplistic approach to testing and the increase in ease-of-use tools to perform testing.