A/B Testing Usage

Statistics for websites using A/B Testing technologies

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Name 10k 100k Million Entire Web
Optimizely 558 2,016 7,980 57,450
Omniture Adobe Test and Target 425 1,094 3,000 14,636
Visual Website Optimizer 152 943 4,124 33,917
Mixpanel 141 625 3,357 17,330
Monetate 124 230 409 700
KISSmetrics 98 396 2,117 12,497
Maxymiser 74 153 968 11,412
Google Content Experiments 48 320 2,247 11,744
Optimost 43 72 172 619
SiteSpect 42 95 1,252 31,728

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A/B Testing is a method of using two variations of data to be shown to different sets of people, each variation has a defined goal which can be tracked as a conversion. The higher coversion for either variation is generally then used from then on. Further A/B experiments on that variation can then continue.

A/B Testing has gained in popularity in recent years thanks to it's simplistic approach to testing and the increase in ease-of-use tools to perform testing.