A/B Testing Usage

Statistics for websites using A/B Testing technologies

Log in or Sign up for Free to see A/B Testing history back another year to July 2012. View plans for historical access back to as early as November 2008.

Name 10k 100k Million Entire Web
Optimizely 605 2,145 8,529 102,982
Omniture Adobe Test and Target 434 1,124 3,250 20,329
Visual Website Optimizer 157 914 4,211 301,209
Mixpanel 135 653 3,599 18,887
Monetate 130 241 436 857
KISSmetrics 91 386 2,247 21,207
Maxymiser 72 149 972 11,796
Google Content Experiments 52 336 2,199 10,938
Adobe Target Standard 44 106 192 13,578
SiteSpect 43 107 1,476 31,907

Log in or Sign up for Free to see double the amount of technologies in this list.

A/B Testing is a method of using two variations of data to be shown to different sets of people, each variation has a defined goal which can be tracked as a conversion. The higher coversion for either variation is generally then used from then on. Further A/B experiments on that variation can then continue.

A/B Testing has gained in popularity in recent years thanks to it's simplistic approach to testing and the increase in ease-of-use tools to perform testing.