Distribution is calculated from the top million websites on the internet. See the FAQ for more information. Last calculated on January 29 2012. Scroll down for distribution in top million, top 100,000 sites and top 10,000 sites.
Advertising Distribution in Top Million Sites
Advertising Distribution in Top 100,000 Sites
Advertising Distribution in Top 10,000 Sites
Advertising Information
Online advertising provides a revenue stream for website owners and a promotion and marketing channel for advertisers. BuiltWith can track online advertisers via there banner signatures embedded into a page. Most advertisers provides two channels, one for their advertising partners and one for their web site owning customers. There are many different web advertising companies, some very large such as Google provide text and image advertising and have huge markets, other smaller companies provide more niche advertising management.
Google Adsense is the most used advertising system found on BuiltWith scanned sites, DoubleClick, the second most tracked technology, was finally approved for purchase (by the FTC and EU) by Google in 2008 making Google control the majority of the non-search specific internet advertising.