Advertising Usage Distribution in the Top 1 Million Sites

Top In Advertising Usage Distribution in the Top 1 Million Sites

Technology	Websites	%
DoubleClick.Net	500,684	50.07
Facebook Custom Audiences	156,363	15.64
Google Remarketing	137,723	13.77
Google Adsense	116,305	11.63
Ads.txt	112,175	11.22
Google Direct	105,794	10.58
PubMatic Reseller	58,954	5.9
RubiconProject Reseller	58,676	5.87
AppNexus Reseller	58,536	5.85
Google Reseller	58,165	5.82
OpenX Reseller	57,000	5.7
IndexExchange Reseller	55,037	5.5
SmartAdServer Reseller	51,677	5.17
Sellers Json	49,151	4.92
RubiconProject Direct	48,478	4.85
ContextWeb Reseller	47,495	4.75
Improve Digital Reseller	46,753	4.68
PubMatic Direct	46,176	4.62
OneTag Reseller	44,787	4.48
FreeWheel Reseller	44,629	4.46
Adform Reseller	44,575	4.46
Lijit Direct	44,430	4.44
AppNexus Direct	44,362	4.44
ShareThrough Reseller	43,850	4.38
IndexExchange Direct	43,727	4.37
Amazon Direct	43,441	4.34
Amazon APS Direct	43,330	4.33
Smaato Reseller	42,564	4.26
Lijit Reseller	42,508	4.25
RhythmOne Reseller	41,526	4.15
Sonobi Reseller	41,164	4.12
OpenX Direct	41,132	4.11
LoopMe Reseller	41,079	4.11
The MediaGrid Direct	41,043	4.1
33 Across Reseller	40,996	4.1
SmartAdServer Direct	40,367	4.04
Yahoo Reseller	40,126	4.01
OneTag Direct	39,698	3.97
Criteo Direct	39,143	3.91
ShareThrough Direct	38,739	3.87
The MediaGrid Reseller	38,564	3.86
Media.net Direct	38,419	3.84
Sovrn Reseller	38,280	3.83
Triple Lift Reseller	38,121	3.81
AOL Reseller	38,100	3.81
ORC International Reseller	37,838	3.78
Triple Lift Direct	37,517	3.75
Sovrn Direct	37,259	3.73
AdYouLike Reseller	37,134	3.71
Yieldmo Reseller	36,768	3.68
AdMan Reseller	36,695	3.67
SpotXChange Reseller	36,446	3.64
GumGum Reseller	36,052	3.61
Media.net Reseller	35,926	3.59
Converstand Media Reseller	35,628	3.56
Beachfront Reseller	35,291	3.53
Tremor Video Reseller	34,494	3.45
DistrictM Reseller	33,547	3.35
Improve Digital Direct	31,212	3.12
Teads Direct	30,990	3.1
RhythmOne Direct	30,680	3.07
Criteo Reseller	30,574	3.06
Converstand Media Direct	30,119	3.01
LinkedIn Ads	30,072	3.01
33 Across Direct	29,317	2.93
GumGum Direct	28,720	2.87
Sonobi Direct	28,135	2.81
Yahoo Direct	27,736	2.77
Amazon Reseller	27,688	2.77
Google Publisher Tag	27,574	2.76
Consent Management Platform API v 2.0	27,335	2.73
Amazon APS Reseller	27,247	2.72
Google Floodlight Counter	26,707	2.67
E-Planning Reseller	26,415	2.64
Rich Audience Reseller	26,341	2.63
Yieldmo Direct	25,996	2.6
Telaria Reseller	25,931	2.59
LKQD Reseller	25,822	2.58
Smaato Direct	25,426	2.54
Between Digital Reseller	25,239	2.52
Criteo	25,025	2.5
vidoomy Reseller	24,929	2.49
Adform Direct	24,740	2.47
Synacor Reseller	24,553	2.46
AdYouLike Direct	24,361	2.44
AOL Direct	24,326	2.43
SmartyAds Reseller	24,120	2.41
ContextWeb Direct	23,846	2.38
ORC International Direct	23,093	2.31
Undertone Reseller	22,701	2.27
Admixer Reseller	22,556	2.26
Outbrain Reseller	22,077	2.21
AppNexus	21,865	2.19
Aniview Reseller	21,514	2.15
AdBlock Acceptable Ads	21,394	2.14
Rich Audience Direct	21,121	2.11
Mobfox Reseller	20,678	2.07
Connectad Reseller	20,470	2.05
The Trade Desk	20,189	2.02
Seedtag Direct	20,134	2.01
Nativo Direct	19,614	1.96
AdMan Direct	19,248	1.92
FreeWheel Direct	18,815	1.88
AmazonBot Disallow	18,776	1.88
fluct Reseller	18,741	1.87
Outbrain Direct	18,555	1.86
Amazon Ad System	18,462	1.85
Nativo Reseller	18,400	1.84
FLoC	17,781	1.78
DistrictM Direct	17,749	1.77
Between Digital Direct	17,568	1.76
Xapads Reseller	17,072	1.71
Brave Reseller	16,968	1.7
Undertone Direct	16,711	1.67
Teads Reseller	16,568	1.66
Pubmatic	16,234	1.62
Amazon Associates	16,106	1.61
E-Planning Direct	16,064	1.61
Rubicon Project	15,796	1.58
ucfunnel Reseller	15,784	1.58
Taboola Direct	15,458	1.55
Twitter Ads	15,436	1.54
MGID Direct	14,975	1.5
SpotXChange Direct	14,962	1.5
Connectad Direct	14,790	1.48
Vidazoo Reseller	14,782	1.48
Kargo Reseller	14,564	1.46
Yieldlab Reseller	14,434	1.44
Kargo Direct	14,060	1.41
Openads/OpenX	13,999	1.4
Adtelligent Direct	13,861	1.39
ID5	13,592	1.36
Quantum Native Solutions Reseller	13,409	1.34
App-Ads.txt	13,305	1.33
Smartclip Reseller	13,211	1.32
RTB House Reseller	13,095	1.31
vidoomy Direct	12,910	1.29
Comet Cox Media Reseller	12,387	1.24
Index Exchange	12,321	1.23
Next Millenium Direct	12,255	1.23
RTB House Direct	11,907	1.19
GroundTruth Reseller	11,896	1.19
fluct Direct	11,723	1.17
Infolinks Direct	11,480	1.15
comScore Activation	11,404	1.14
Yadro BannerHost	11,372	1.14
Taboola	11,318	1.13
Triton Digital Reseller	11,195	1.12
Next Millenium Reseller	11,091	1.11
Google Floodlight Sales	11,085	1.11
Vidazoo Direct	11,001	1.1
MGID Reseller	10,605	1.06
Tremor Video Direct	10,548	1.05
Fyber Reseller	10,499	1.05
Connatix Direct	10,487	1.05
SpringServe Reseller	10,378	1.04
Bidtellect Reseller	10,233	1.02
Amazon Transparent Ad Marketplace	10,023	1
SunMedia Direct	10,009	1
Insticator Direct	9,941	0.99
LoopMe Direct	9,932	0.99
Stroeer Direct	9,890	0.99
Telaria Direct	9,889	0.99
Revcontent Direct	9,743	0.97
TripleLift	9,691	0.97
IponWeb BidSwitch	9,663	0.97
Adtelligent Reseller	9,437	0.94
Consumable Reseller	9,347	0.93
Mars Media Group Reseller	9,291	0.93
Smartstream Reseller	9,202	0.92
Beachfront Direct	9,159	0.92
Admixer Direct	9,065	0.91
Brightcom Direct	9,042	0.9
TrustX Direct	9,022	0.9
Chocolate Reseller	8,677	0.87
Teads	8,674	0.87
Revcontent Reseller	8,640	0.86
Viralize Reseller	8,593	0.86
SmartyAds Direct	8,591	0.86
TargetSpot Reseller	8,551	0.86
Reddit Ads	8,248	0.82
Mobfox Direct	8,156	0.82
Stroeer Reseller	8,133	0.81
Improve Digital	8,127	0.81
Synacor Direct	7,994	0.8
LKQD Direct	7,991	0.8
Yieldlab Direct	7,981	0.8
Smartclip Direct	7,929	0.79
Outbrain	7,907	0.79
Yandex	7,888	0.79
ad.plus Direct	7,878	0.79
AdRoll	7,876	0.79
Unified ID 2.0	7,776	0.78
Gamoshi Reseller	7,666	0.77
ucfunnel Direct	7,610	0.76
Insticator Reseller	7,609	0.76
Viralize Direct	7,526	0.75
Burst Media	7,488	0.75
Chocolate Direct	7,436	0.74
DemDex	7,350	0.74
Xapads Direct	7,288	0.73
Sharethrough	7,265	0.73
Snap Pixel	7,090	0.71
Adobe Audience Manager	6,948	0.69
Brightcom Reseller	6,943	0.69
Prebid	6,940	0.69
Tapad	6,916	0.69
Google Inteactive Media Ads	6,861	0.69
SpringServe Direct	6,821	0.68
AWIN	6,757	0.68
Mediavine	6,646	0.66
Triton Digital Direct	6,623	0.66
Aniview Direct	6,431	0.64
LiveIntent	6,290	0.63
my6sense Reseller	6,247	0.62
Yoc Direct	6,241	0.62
Turn	5,827	0.58
Consumable Direct	5,810	0.58
ADFOX	5,628	0.56
Lockerdome Direct	5,507	0.55
Yoc Reseller	5,438	0.54
Tappx Direct	5,340	0.53
Genesis Media Reseller	5,300	0.53
Taboola Reseller	5,198	0.52
Yieldmo	5,182	0.52
Aggregate Knowledge	5,179	0.52
ExactTarget	5,127	0.51
StickyAds TV	4,979	0.5
Dailymotion Direct	4,973	0.5
Facebook Reseller	4,922	0.49
DynAdmic Reseller	4,896	0.49
StackAdapt	4,875	0.49
AdTrue Direct	4,868	0.49
AerServ Reseller	4,836	0.48
Nativo	4,775	0.48
Conversant	4,682	0.47
adstir Reseller	4,634	0.46
Affiliate Window	4,630	0.46
Media.net	4,597	0.46
Header Tag by Index Exchange	4,590	0.46
Simpli.fi	4,587	0.46
Tappx Reseller	4,586	0.46
Google Matched Content	4,503	0.45
SunMedia Reseller	4,469	0.45
Blockthrough	4,454	0.45
Truvid Direct	4,453	0.45
Adform	4,432	0.44
pixfuture Direct	4,388	0.44
Sonobi	4,251	0.43
Sekindo Direct	4,245	0.42
GumGum	4,245	0.42
Primis Direct	4,239	0.42
WideOrbit Reseller	4,211	0.42
BrightRoll Reseller	4,166	0.42
YieldBot Reseller	4,059	0.41
Seedtag Reseller	3,919	0.39
Neustar AdAdvisor	3,883	0.39
JW Player Tracking	3,825	0.38
RevContent	3,806	0.38
Integral Ad Science	3,779	0.38
Mars Media Group Direct	3,728	0.37
Underdog Media Direct	3,602	0.36
ContextWeb	3,552	0.36
Commission Junction	3,539	0.35
AerServ Direct	3,535	0.35
Gamma SSP Reseller	3,516	0.35
Raptive	3,405	0.34
Adyoulike	3,393	0.34
DAConsortium Direct	3,386	0.34
AvantisVideo Direct	3,357	0.34
Audigent	3,298	0.33
DAConsortium Reseller	3,251	0.33
Omnitag	3,130	0.31
Videology Group Reseller	3,118	0.31
CafeMedia	3,109	0.31
Exponential Direct	3,065	0.31
152 Media Direct	2,984	0.3
Imonomy Reseller	2,844	0.28
MGID	2,783	0.28
Ezoic Publisher	2,780	0.28
Inventory Partner Domain	2,772	0.28
Colombia Online	2,763	0.28
Smart Adserver	2,686	0.27
Facebook Direct	2,649	0.26
Impact	2,603	0.26
SkimLinks	2,561	0.26
TargetSpot Direct	2,555	0.26
Gamoshi Direct	2,552	0.26
saambaa Direct	2,550	0.26
Brave Direct	2,512	0.25
Clever Advertising	2,496	0.25
LiveIntent Direct	2,493	0.25
IndexExchange	2,452	0.25
MediaWallah	2,436	0.24
ADman Media	2,427	0.24
Somoaudience Reseller	2,422	0.24
Next Millennium Publisher	2,421	0.24
Native Ads Reseller	2,412	0.24
Connatix Reseller	2,405	0.24
Imonomy Direct	2,400	0.24
Adbutler	2,396	0.24
SiteScout	2,385	0.24
Brandmetrics	2,374	0.24
DoubleClick Bid Manager	2,304	0.23
ClickCease	2,262	0.23
Ezoic	2,244	0.22
adingo	2,199	0.22
Intimate Merger	2,191	0.22
Quantum Native Solutions Direct	2,172	0.22
GoAffPro	2,163	0.22
Ezoic Direct	2,137	0.21
Trellian	2,085	0.21
Rich Audience	2,085	0.21
Sortable Direct	2,050	0.2
ShareASale	2,038	0.2
152 Media Reseller	2,031	0.2
Vidoomy Publisher	2,026	0.2
Beeswax	1,984	0.2
Genesis Media Direct	1,977	0.2
Netpub Media Publisher	1,955	0.2
Sourcepoint	1,947	0.19
Undertone	1,925	0.19
Rocket Fuel	1,917	0.19
MNTN	1,892	0.19
Adapex Publisher	1,855	0.19
Lockerdome Reseller	1,831	0.18
AndBeyond.Media Direct	1,828	0.18
WideOrbit Direct	1,808	0.18
optAd360 Direct	1,799	0.18
Link Share	1,761	0.18
PulsePoint Reseller	1,734	0.17
Gamma SSP Direct	1,711	0.17
Optimatic Reseller	1,706	0.17
Infolinks	1,688	0.17
Adobe Audience Manager Sync	1,688	0.17
Playground XYZ Publisher	1,672	0.17
Total Media Direct	1,667	0.17
Sape	1,660	0.17
Fyber Direct	1,651	0.17
Admiral VRM	1,641	0.16
Cedato Reseller	1,617	0.16
PHP Ads	1,608	0.16
Permutive	1,608	0.16
Seznam	1,574	0.16
Mobile Ad Trading Direct	1,524	0.15
Ad.Plus Publisher	1,513	0.15
Eyeota	1,440	0.14
AdTrue Reseller	1,429	0.14
Experian Reseller	1,408	0.14
ExoClick	1,397	0.14
Loopme	1,391	0.14
Centro	1,383	0.14
Rewardful	1,334	0.13
DoubleVerify	1,330	0.13
C1X Reseller	1,326	0.13
cXense	1,323	0.13
Bauer	1,315	0.13
Comet Cox Media Direct	1,314	0.13
Vuble Reseller	1,287	0.13
RTB House	1,275	0.13
BlockAdBlock	1,275	0.13
AdAsia Reseller	1,261	0.13
ad.plus Reseller	1,261	0.13
Kargo	1,257	0.13
Wunderkind	1,245	0.12
adstir Direct	1,230	0.12
Nativery	1,223	0.12
DTScout	1,203	0.12
Ad Lightning	1,201	0.12
A8.net	1,180	0.12
vi	1,175	0.12
DeepIntent Reseller	1,175	0.12
optAd360 Publisher	1,169	0.12
diDNA Publisher	1,163	0.12
GourmetAds Direct	1,160	0.12
Atlas	1,152	0.12
MemeVideo Direct	1,142	0.11
Adition	1,136	0.11
BounceX	1,134	0.11
AdRiver	1,125	0.11
WMG International	1,111	0.11
FatChilli Publisher	1,110	0.11
FatChilli Media Publisher	1,110	0.11
IntentIQ	1,107	0.11
Spotify Advertising	1,104	0.11
Zedo Direct	1,101	0.11
OnAudience	1,097	0.11
PulsePoint Direct	1,092	0.11
Rakuten Affiliate	1,086	0.11
Mediawayss Direct	1,080	0.11
Flashtalking	1,078	0.11
Evidon	1,068	0.11
DeepIntent Direct	1,064	0.11
Infolinks Reseller	1,058	0.11
ad6 media Reseller	1,049	0.1
Yektanet	1,042	0.1
AppLovin	1,038	0.1
AcuityAds	1,034	0.1
PurpleAds Publisher	1,012	0.1
Roku	1,008	0.1
Advertising Technologies	1,007	0.1
AdKernel	996	0.1
Clickio Direct	993	0.1
GeoEdge	984	0.1
Interdog Media Publisher	972	0.1
Caraytech e-planning	970	0.1
Minute Media	957	0.1
Quantcast Reseller	956	0.1
SSPHighway Reseller	948	0.09
Connatix	939	0.09
Moshimo	915	0.09
DistroScale Direct	914	0.09
Triple Whale	905	0.09
Internet Billboard Direct	900	0.09
GourmetAds Reseller	900	0.09
JuicyAds	895	0.09
RTK Direct	890	0.09
Vuble Direct	890	0.09
Rakuten Advertising	886	0.09
The Moneytizer	885	0.09
BidSwitch Reseller	879	0.09
Freestar	874	0.09
A-ADS	866	0.09
Ooyala Reseller	862	0.09
Chaturbate	855	0.09
FoxPush Publisher	853	0.09
Equativ Publisher	853	0.09
HasOffers	844	0.08
Adswizz	844	0.08
MicroAd	835	0.08
Streamlyn Media Reseller	833	0.08
Refersion	824	0.08
Between Digital	822	0.08
Adiiix Publisher	811	0.08
BlueKai	809	0.08
Sekindo Reseller	798	0.08
152 Media Publisher	795	0.08
Limpid Publisher	794	0.08
BidFuse Publisher	793	0.08
StreamRail Reseller	788	0.08
Switch Reseller	785	0.08
ReachLocal	784	0.08
Movable Ink	766	0.08
RockerBox	758	0.08
Triple13 Publisher	755	0.08
Freestar Publisher	755	0.08
Post Affiliate Pro	744	0.07
EMX	744	0.07
Publift Fuse Platform	743	0.07
Motionspots Reseller	740	0.07
Dstillery	731	0.07
Perfect Audience	726	0.07
Brand CDN	723	0.07
Sojern	722	0.07
Dailymotion Reseller	718	0.07
Media Innovation Group	717	0.07
Webgains	709	0.07
DynAdmic Direct	709	0.07
Cedato Direct	709	0.07
Primis Reseller	707	0.07
Adnami	706	0.07
SmarterClick	703	0.07
PlayStream Publisher	701	0.07
AuxoAds Publisher	700	0.07
Ligatus Direct	700	0.07
Amazon Publisher Services	699	0.07
Streamlyn Media Direct	698	0.07
BuySell Ads	694	0.07
Value Commerce	687	0.07
Somoaudience Direct	682	0.07
AvantLink	676	0.07
Basis	675	0.07
AdAsia Direct	673	0.07
Vidoomy	667	0.07
Advibe Media Publisher	667	0.07

6,422,629 Detections

of Advertising in the Top 1 Million Sites. Last updated 13th May 2025.

DoubleClick.Net is currently the most popular technology in this category.