Google Tag Manager Usage Statistics

Top 10k

Top 100k

Top 1m

All Internet

Tag management that lets you add and update website tags without changes to underlying website code.

https://google.com/tagmanager

Widgets · Tag Management

Google Tag Manager Customers

Get access to data on 64,363,642 websites that are Google Tag Manager Customers. We know of 32,260,950 live websites using Google Tag Manager and an additional 32,102,692 sites that used Google Tag Manager historically and 3,988,703 websites in the United States.

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Popular Complementary Technologies

Google Tag Manager websites that are also using other technologies.

SAP Commerce Cloud sites using Google Tag Manager
3,500 Google Tag Manager websites that are also using SAP Commerce Cloud.
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OXID Eshop Enterprise sites using Google Tag Manager
725 Google Tag Manager websites that are also using OXID Eshop Enterprise.
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Shopify sites using Google Tag Manager
1,148,984 Google Tag Manager websites that are also using Shopify.
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Amplience sites using Google Tag Manager
5,989 Google Tag Manager websites that are also using Amplience.
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Cart Functionality sites using Google Tag Manager
901,550 Google Tag Manager websites that are also using Cart Functionality.
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WordPress sites using Google Tag Manager
3,594,283 Google Tag Manager websites that are also using WordPress.
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Google Analytics sites using Google Tag Manager
9,022,843 Google Tag Manager websites that are also using Google Analytics.
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OpenCart sites using Google Tag Manager
96,343 Google Tag Manager websites that are also using OpenCart.
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WooCommerce Checkout sites using Google Tag Manager
1,243,413 Google Tag Manager websites that are also using WooCommerce Checkout.
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WooCommerce sites using Google Tag Manager
2,356,296 Google Tag Manager websites that are also using WooCommerce.
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Alphabet Inc. Revenue

Technology install base can be used as a financial source of Alternative Data.

Revenue data is sourced from a third party we provide no warranties of accuracy.

Google Tag Manager Awards

The most popular in the United States in Tag Management category.
The most popular on the Entire Internet in Tag Management category.
The most popular in the Top 10k sites in Tag Management category.
The most popular in the Top 100k sites in Tag Management category.
The most popular in the Top 1 Million sites in Tag Management category.
The most popular in Russia in Tag Management category.
The most popular in the United Kingdom in Tag Management category.
The most popular in China in Tag Management category.
The most popular in the Netherlands in Tag Management category.
The most popular in Australia in Tag Management category.
4th most popular in the United States in Widgets category.
4th most popular on the Entire Internet in Widgets category.
4th most popular in the Top 10k sites in Widgets category.
4th most popular in the Top 100k sites in Widgets category.
4th most popular in the Top 1 Million sites in Widgets category.
The most popular in Sweden in Widgets category.
The most popular in Indonesia in Widgets category.
The most popular in Japan in Widgets category.
The most popular in American Samoa in Widgets category.
The most popular in Niue in Widgets category.

Google Tag Manager Competitors and Similar

Tealium
67,141 live websites

Ensighten
22,829 live websites

QuBit OpenTag
662 live websites

Adobe TagManager
73 live websites

Taggstar
48 live websites

Mezzobit
10 live websites

Relay42
2 live websites

SiteTagger
0 live websites

Download Lead List

Get a list of 64,363,642 websites using Google Tag Manager which includes location information, hosting data, contact details, 32,260,950 currently live websites and an additional 6,322,726 domains that redirect to sites in this list. 32,102,692 sites that used this technology previouslyand 3,988,703 websites in the United States currently using Google Tag Manager.

Site Totals

Total Live: 32,260,950
6,322,726 additional website redirects^?.
USA Live Sites: 3,988,703
Live and Historical: 64,363,642

Top 1m: 52.13%
521,267
Top 100k: 60.92%
60,922
Top 10k: 60.01%
6,001

Countries

United States: 3,988,703
United Kingdom: 1,466,195
Brazil: 1,000,933
Germany: 855,487
Japan: 820,291
France: 762,973
Netherlands: 751,629
India: 706,917
Russia: 637,967
Italy: 634,897
Australia: 577,986
Canada: 517,517
Spain: 507,545
Poland: 453,966
Sweden: 303,769
Indonesia: 302,330
Czech Republic: 281,081
Switzerland: 251,899
Belgium: 221,219
Turkey: 193,485
Mexico: 164,704
Vietnam: 160,264
Hungary: 159,865
.co: 153,511
South Africa: 141,906
Denmark: 140,116
Ukraine: 138,259
Greece: 128,242
Argentina: 126,406
Portugal: 122,826
Austria: 119,424
China: 119,408
Romania: 112,911
New Zealand: 109,923
South Korea: 97,020
Slovakia: 95,000
Finland: 92,212
Chile: 86,443
Taiwan: 84,924
.io: 83,900
Norway: 83,509
Israel: 77,773
UAE: 64,731
.me: 63,712
Ireland: 59,995
Malaysia: 53,348
Lithuania: 51,473
Cocos Islands: 50,466
Singapore: 49,216
Thailand: 44,311
Anguilla: 43,160
Bulgaria: 43,044
Pakistan: 37,225
Serbia: 34,311
Croatia: 32,059
Hong Kong: 31,899
Estonia: 29,701
Slovenia: 28,208
Peru: 25,861
Latvia: 25,486
Niue: 25,034
Iran: 24,886
Belarus: 23,261
Kazakhstan: 22,515
Nigeria: 21,419
Philippines: 19,983
Bangladesh: 19,276
Saudi Arabia: 18,760
Kenya: 17,380
Morocco: 17,001
.tv: 16,434
Ecuador: 14,635
Cyprus: 14,034
Luxembourg: 13,994
Sri Lanka: 13,130
Uruguay: 13,025
Nepal: 11,503
Egypt: 9,173
Iceland: 8,540
Costa Rica: 8,481
Georgia: 8,119
Armenia: 7,472
Malta: 7,006
Moldova: 6,643
Azerbaijan: 6,416
Guatemala: 6,219
Tunisia: 6,007
Dominican Republic: 6,005
Uzbekistan: 5,983
Macedonia: 5,498
Reunion: 5,436
Qatar: 5,286
Venezuela: 4,992
Albania: 4,960
Bosnia: 4,917
Tanzania: 4,901
Ghana: 4,745
Paraguay: 4,681
Lebanon: 4,582
Panama: 4,250
Uganda: 4,231
Samoa: 3,819
Puerto Rico: 3,634
Guernsey: 3,502
Zimbabwe: 3,130
Kuwait: 3,030
Jordan: 3,028
Algeria: 2,877
Mauritius: 2,769
Liechtenstein: 2,749
Bolivia: 2,687
Oman: 2,682
Saint Helena: 2,575
Mongolia: 2,557
El Salvador: 2,374
Cambodia: 2,255
Bahrain: 2,244
Bahamas: 2,236
Tonga: 2,144
Belize: 2,049
Palau: 2,010
Kyrgyzstan: 1,918
Senegal: 1,897
Cameroon: 1,878
Namibia: 1,836
Cote d'Ivoire: 1,800
Isle of Man: 1,774
Saint Vincent: 1,755
Honduras: 1,726
Myanmar: 1,666
Guadeloupe: 1,661
Micronesia: 1,538
Monaco: 1,515
Ethiopia: 1,510
Angola: 1,465
Andorra: 1,455
Martinique: 1,435
Rwanda: 1,367
Somalia: 1,309
Zambia: 1,292
Congo: 1,292
Iraq: 1,257
Afghanistan: 1,227
Madagascar: 1,212
American Samoa: 1,163
Botswana: 1,142
Nicaragua: 1,100
Mozambique: 1,097
Christmas Island: 1,033
New Caledonia: 1,014
Maldives: 1,004
Palestine: 1,000
Virgin Islands: 969
Jamaica: 925
Cayman Islands: 913
Trinidad: 787
Seychelles: 786
Antigua: 777
Bermuda: 767
Benin: 729
Togo: 711
Suriname: 678
Faroe Islands: 667
Fiji: 633
Jersey: 573
Burkina Faso: 565
Malawi: 551
Gibraltar: 530
Sint Maarten: 513
Aruba: 511
Sao Tome: 500
Barbados: 490
Tajikistan: 451
Guyana: 430
French Guiana: 400
Yemen: 387
San Marino: 354
Haiti: 336
Papua New Guinea: 326
Greenland: 318
Saint Lucia: 314
Cuba: 311
Mali: 306
Turks: 296
Gambia: 293
Bhutan: 293
Mayotte: 289
Syria: 278
French Polynesia: 277
Montserrat: 271
Vanuatu: 266
Libya: 261
Sierra Leone: 255
Gabon: 246
Sudan: 238
Saint Pierre: 232
Burundi: 231
Lesotho: 213
Liberia: 212
Brunei: 198
Åland Islands: 191
British Virgin Islands: 188
Niger: 185
Grenada: 183
Turkmenistan: 183
Mauritania: 171
Swaziland: 171
South Georgia: 166
Djibouti: 165
Curacao: 161
Cabo Verde: 159
Guam: 157
Lao People's Democratic Republic: 150
Cook Islands: 143
Guinea: 131
East Timor: 119
Northern Mariana Islands: 117
Saint Kitts: 81
Solomon Islands: 79
Wallis: 73
Chad: 72
Macao: 68
Dominica: 65
South Sudan: 61
Congo: 60
Marshall Islands: 48
Falkland Islands: 41
Svalbard: 37
Vatican City: 33
Kiribati: 32
Comoros: 29
Guinea-Bissau: 26
Central African Republic: 16
Heard Island: 14
Norfolk Island: 10
Nauru: 7
Antarctica: 7
Pitcairn: 5

Financial

AMER: 5,967,488
ANZ: 687,909
ANZUK: 2,154,104
APAC: 3,459,241
ASEAN+3: 1,670,440
ASEAN+5: 2,945,858
ASEAN+6: 3,065,266
ASIAN TIGERS: 297,543
AUKUS: 6,032,884
BASIC: 1,969,164
BRIC: 2,465,225
BRICS: 2,607,131
CANZUK: 2,671,621
CIVETS: 960,669
CLMV: 164,335
EMEA: 9,502,189
FRIT: 1,397,870
FRITES: 1,905,415
IMEA: 1,394,679
LATAM: 1,635,820
LATCAR: 1,691,958
MART: 1,325,729
MEA: 687,762
MENA: 453,171
MEP: 463,841
MIKTA: 1,335,525
MINT: 681,938
PIGS: 1,393,510
SEA: 633,840
Tiger Cub Economies: 580,236
VISTA: 924,391

Group

African Union: 414,176
Arab League: 144,218
Asia-Pacific Economic Cooperation: 7,892,622
Assembly of European Regions: 6,953,570
Association of Caribbean State Members: 364,779
Association of Southeast Asian Nations: 633,721
Bay of Bengal Initiative for Multi-Sectoral Technical and Economic Cooperation: 797,096
Caribbean Community Members: 11,377
Caribbean Free Trade Association: 8,127
Central American Integration System: 32,204
Central European Free Trade Agreement Members: 120,293
Club de Paris: 13,969,059
Commonwealth of Independent States Members: 712,626
Commonwealth of Nations: 3,815,039
Community of Portuguese Language Countries: 1,127,158
Council of Europe: 8,976,137
Development Assistance Committee: 13,654,031
East African Community: 29,463
Eastern Partnership: 6,238,332
EC Inner Six: 3,240,199
EC Outer Seven: 2,487,738
Economic Cooperation Organization: 294,289
Eurasian Economic Union: 693,133
Euronest Parliamentary Assembly: 6,208,655
European Economic Area: 6,142,960
European Free Trade Association: 346,697
European Union: 6,048,162
European Union, European Economic Area and Switzerland: 6,394,859
Federation of Euro-Asian Stock Exchanges: 674,999
G2 Nations: 4,108,111
G20 Nations: 13,133,885
G7 Nations: 9,046,063
Global Governance Group: 1,075,202
Group of 77: 3,431,242
GUAM Organization for Democracy and Economic Development: 159,437
Gulf Cooperation Council: 96,733
IBSA Dialogue Forum: 1,849,756
International Solar Alliance: 11,961,118
Interparliamentary Assembly on Orthodoxy: 2,274,369
Majority German-speaking states of Central Europe: 1,226,810
North Atlantic Treaty Organization: 11,783,841
Organisation for Economic Co-operation and Development: 14,445,088
Organisation of Eastern Caribbean States: 49,890
Organisation of Islamic Cooperation: 856,572
Organization of American States: 6,145,359
Organization of Ibero-American States: 2,263,837
Organization of the Black Sea Economic Cooperation: 1,287,518
Organization of the Petroleum Exporting Countries: 144,017
Organization of Turkic States: 230,317
Pacific Alliance: 430,519
Shanghai Cooperation Organisation: 1,532,384
South Asian Association for Regional Cooperation: 790,575
Southern African Development Community: 163,792
Southern Common Market: 1,145,045
Sovereign states and dependent territories of North America: 4,765,921
Union of South American Nations: 8,787
Visegrad Group: 989,912

Region

Google Tag Manager Variations

GTM Server Side Tagging

Google Tag Manager is listed as Alphabet Inc. on NASDAQ as GOOG.

Alphabet Inc. has some of its business online, meaning non-trackable elements of Alphabet Inc.'s business is not trackable.

Name: ALPHABET INC-CL C
FIGI: BBG009S4MV35
Share Class FIGI: BBG009S3NB21
Composite FIGI: BBG009S3NB30
FIGI ID: EQ0000000044670269

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