Ad Exchange Usage Distribution in the Top 100k Sites

Top In Ad Exchange Usage Distribution in the Top 100k Sites

Technology	Websites	%
AppNexus	5,122	5.12
IponWeb BidSwitch	1,880	1.88
Improve Digital	1,419	1.42
Connatix	433	0.43
Eyeota	381	0.38
Advertising.com	295	0.3
BlueKai	275	0.27
MicroAd	260	0.26
ADTECH	244	0.24
DTScout	221	0.22
Adtelligent	79	0.08
AdGear	48	0.05
Mediaplex	18	0.02
AdSpeed	16	0.02
PixFuture	14	0.01
1DMP	13	0.01
Sociomantic	9	0.01
Adify	7	0.01
AdStanding	5	0
Federated Media Publishing	3	0
Native Ads	2	0
ucfunnel	2	0
i-mobile	2	0
PulsePoint	2	0
Metrigo	1	0
RealVu	1	0
Accuen	1	0

10,753 Detections

of Ad Exchange in the Top 100k Sites. Last updated 21st Apr 2025.

AppNexus is currently the most popular technology in this category.