Ruler Analytics Customers and Market Share

Customer Gain Totals

Technology	Gained	Lost	Abandoned	Net
comScore	288	40	14	+248
Rapleaf	250	68	17	+182
Lead Forensics	230	183	15	+47
Matomo	214	174	24	+40
Mixpanel	141	118	15	+23
LiveRamp	126	47	11	+79
Quantcast Measurement	116	48	8	+68
Yahoo Web Analytics	113	46	16	+67
Mouseflow	109	95	6	+14
Facebook Tag API	99	13	3	+86
OwnerIQ	72	16	5	+56
WordPress Stats	69	4	1	+65
WOW Analytics	57	44	7	+13
Clicky	53	25	1	+28
Inspectlet	48	36	5	+12
CANDDi Insights	47	41	1	+6
Woopra	44	17	4	+27
Shareaholic	38	13	2	+25
Pmetrics	38	17	2	+21
Marin Software	37	14	1	+23
A1WebStats	36	30	4	+6
Omniture SiteCatalyst	34	31	2	+3
SessionCam	33	9	2	+24
Alexa Certified Site Metrics	33	13	3	+20
Infusionsoft	32	27	0	+5
Oribi Analytics	26	23	6	+3
Netmining	26	8	8	+18
Yandex Metrika	24	20	2	+4
Amazon Advertising Sizmek Ad Suite	23	9	2	+14
Kenshoo	22	16	1	+6
aWeber	21	6	2	+15
Efficient Frontier	21	4	2	+17
DC Storm	19	4	0	+15
Omniture Adobe Test and Target	17	7	0	+10
Trackalyzer	17	4	1	+13
ClickDimensions	17	16	1	+1
WebTrends	16	5	0	+11
LeadLander	16	3	1	+13
Act-On	16	11	0	+5
GoSquared	15	11	4	+4
Beeketing	14	9	0	+5
Mautic	12	9	1	+3
TradeDoubler	12	7	0	+5
Decibel Insight	11	3	2	+8
Urchin 5	10	1	0	+9
InsightExpress	9	2	1	+7
iPerceptions	8	1	0	+7
Braze	8	5	1	+3
SiteWit	8	1	0	+7
Voltn	8	1	2	+7
Gaug.es	7	5	1	+2
Adobe Experience Platform Identity Service	7	6	0	+1
Jirafe	7	2	0	+5
HitTail - Long Tail Keyword Marketing	7	1	0	+6
Acoustic Campaign	7	2	0	+5
Visual Sciences	6	0	0	+6
Bronto	6	4	0	+2
MouseStats	5	4	3	+1
Sitestat	5	0	0	+5
persistent.id	5	1	3	+4
Adobe CQ Analytics	5	1	0	+4
Trovus Revelations	5	0	0	+5
Infoline	5	1	0	+4
CM Commerce	5	2	1	+3
VisualDNA	4	1	0	+3
Castle	4	3	0	+1
Thunderhead	4	0	1	+4
Triblio	4	2	0	+2
MageMail	4	2	0	+2
IBM Enterprise Marketing	4	0	0	+4
Optify	4	0	0	+4
CallidusCloud	4	1	0	+3
ConvertKit	4	3	0	+1
Bizible	4	3	0	+1
Metrilo	3	0	1	+3
Ptengine	3	1	0	+2
LEADSExplorer	3	0	0	+3
Distil Bot Discovery	3	0	1	+3
Net-Results	3	1	0	+2
Hatchbuck	3	2	0	+1
Insightera	3	1	0	+2
Deadline Funnel	3	0	0	+3
CloudAmp	3	1	0	+2
NinjaCat	3	1	0	+2
Emarsys eMarketing Suite	3	0	0	+3
AT Internet	2	0	1	+2
Gemius PL	2	1	2	+1
Mint	2	0	0	+2
Logentries	2	0	1	+2
Amazing Counters	2	0	0	+2
ForeSee Results	2	0	0	+2
Cognesia	2	0	0	+2
Springbot	2	1	0	+1
Finteza	2	1	0	+1
GreenRope	2	1	0	+1
IXI Digital	2	0	0	+2
Jumpstart	2	0	0	+2
Outplay	2	1	0	+1
WordStream	2	0	0	+2
Market Hero	2	0	0	+2

Customer Loss Totals

Technology	Gained	Lost	Abandoned	Net
Google Analytics	566	2,921	59	-2,355
Hotjar	422	1,079	32	-657
Microsoft Clarity	203	758	45	-555
Hubspot	146	531	9	-385
Cloudflare Insights	28	351	14	-323
Cloudflare Web Analytics	24	340	15	-316
Active Campaign	50	213	6	-163
Klaviyo	20	137	0	-117
Brevo	1	133	5	-132
Pardot	62	132	3	-70
Snowplow	92	110	8	-18
PayPal Marketing Solutions	53	100	8	-47
Lucky Orange	64	97	6	-33
MailerLite	25	83	3	-58
FullStory	74	81	6	-7
dotdigital Engagement Cloud	25	61	2	-36
Adobe Marketing Cloud	16	59	1	-43
Heap	32	54	5	-22
HighLevel	8	53	0	-45
Marketo	28	53	2	-25
Smartlook	33	44	4	-11
SharpSpring	24	44	1	-20
Drip	24	43	0	-19
Clearbit	9	36	0	-27
Ahrefs Analytics	0	29	0	-29
Apollo IO	1	27	0	-26
Plausible Analytics	0	24	2	-24
Qualified	3	23	0	-20
Omnisend	18	21	1	-3
Eloqua	15	20	2	-5
Force24	7	19	1	-12
Zoho PageSense	6	19	1	-13
Adobe Analytics	6	17	0	-11
Agile CRM	7	13	0	-6
Microsoft Dynamics 365 Marketing	2	13	0	-11
Piwik PRO	2	12	0	-10
SalesLoft	7	11	1	-4
ProFundCom	1	11	0	-10
Terminus	2	9	2	-7
SegMetrics	1	6	0	-5
Outfunnel	1	6	0	-5
Birdeye	5	6	0	-1
Simple Analytics	1	5	0	-4
Parse.ly	4	5	0	-1
Sprig	3	5	1	-2
VisitorTracking	0	5	0	-5
Exponea	1	5	0	-4
Gleam	3	5	0	-2
ActiveDEMAND	3	5	0	-2
Ontraport	1	5	0	-4
Factors.ai	1	5	0	-4
Fingerprint Pro	0	4	0	-4
BlueConic	2	4	0	-2
Lunio	0	4	0	-4
Vector	0	4	0	-4
Littledata	1	3	0	-2
ETracker	2	3	0	-1
Personyze	0	3	0	-3
Clixtell	1	3	0	-2
Mindmatrix	0	3	0	-3
AppsFlyer	1	3	0	-2
Kulea Marketing	1	3	0	-2
SALESmanago	1	3	0	-2
Simon Data	0	3	0	-3
Pirsch	0	2	0	-2
SecuredVisit	0	2	0	-2
CleverTap	0	2	0	-2
Benchmark	0	2	0	-2
ORBTR	0	2	0	-2
Semrush	0	2	0	-2
Userguest	0	2	1	-2
Zeta Marketing Platform	1	2	0	-1
Boomtrain	1	2	0	-1
SMSBump	0	2	0	-2
Brief Your Market	1	2	1	-1
Curalate	0	2	0	-2
AutomateWoo	0	2	0	-2
Wiser Notify	1	2	0	-1
GetGist	1	2	0	-1
Sub2Tech	1	2	0	-1
PathFactory	0	2	0	-2
SendPulse	1	2	0	-1
Funnelll	0	2	0	-2
LiveSession	0	1	0	-1
Wysistat	0	1	0	-1
Insignal	0	1	1	-1
Gainsight	0	1	0	-1
DotMetrics	0	1	0	-1
Redistats	0	1	0	-1
LiveTex	0	1	0	-1
Ackee	0	1	0	-1
Heyflow	0	1	0	-1
ETrigue	0	1	0	-1
SalesFeed	0	1	0	-1
Onlinesucces	0	1	0	-1
Carro	0	1	0	-1
eMarketeer	0	1	0	-1
Localytics	0	1	0	-1
Hey Oliver	0	1	0	-1
Social Miner	0	1	0	-1

Ruler Analytics Market Share