Google Analytics Custom Variables Usage Statistics

Websites using Google Analytics Custom Variables

Download Lead List

Get a list of 30,349 websites using Google Analytics Custom Variables which includes location information, hosting data, contact details, 17,996 currently live websites and 12,353 sites that used this technology previously.

Top 10k
Top 100k
Top 1m

Quantcast Top 10k
45 of 10,000


Quantcast Top 100k
152 of 100,000


BuiltWith Top Million
418 of 969,294


Entire Internet
17,996 of 374,866,433


Log in or Sign up for Free to see Google Analytics Custom Variables history back another year to March 2016. View plans for historical access back to October 2015.

Custom variables are name-value pair tags that you can insert in your tracking code in order to refine Google Analytics tracking.

Version report for: Google Analytics
Categories: Analytics and Tracking · Application Performance · Audience Measurement · Visitor Count Tracking

Technology Won
Adobe Dynamic Tag Management 616
Adobe Marketing Cloud 611

This table shows where Google are gaining/losing customers from within the technologies in the same sub-categories of . View the full report for more information regarding countries, states and where Google Analytics Custom Variables' customers come from.

Physical locations of businesses using Google Analytics Custom Variables.


Top 10,000 Sites
Top 100,000 Sites
Top 1 Million Sites

This chart shows the amount of websites within the top 10k, 100k, and 1 million sites groups that are categorized as being in the specific vertical.

Get access to data on 30,349 websites that have used Google Analytics Custom Variables. We know of 17,996 live websites using Google Analytics Custom Variables and an additional 12,353 sites that used Google Analytics Custom Variables historically

View Website List

Get a list of websites using Google Analytics Custom Variables

Pro Screenshot

Browse groups of technologies that we track.