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Web Technology Usage Trends in the United States

Popular web technologies on U.S. websites

A selection of the most popular technologies across the most popular categories in the United States.

Marketing Automation

Most popular websites using Marketing Automation (Analytics and Tracking) in the United States.

Hubspot Hubspot
242,690 live U.S. websites HighLevel HighLevel
201,697 live U.S. websites Klaviyo Klaviyo
199,627 live U.S. websites MailerLite MailerLite
182,123 live U.S. websites Hubspot Forms Hubspot Forms
146,771 live U.S. websites Omniture SiteCatalyst Omniture SiteCatalyst
139,996 live U.S. websites Adobe Marketing Cloud Adobe Marketing Cloud
120,249 live U.S. websites Adobe Analytics Adobe Analytics
91,716 live U.S. websites Active Campaign Active Campaign
80,210 live U.S. websites Omnisend Omnisend
58,341 live U.S. websites

eCommerce Hosted Solution

Most popular websites using Hosted Solution (eCommerce) in the United States.

Shopify Shopify
2,687,402 live U.S. websites Wix Stores Wix Stores
1,771,523 live U.S. websites Weebly eCommerce Weebly eCommerce
85,284 live U.S. websites Big Cartel Big Cartel
44,790 live U.S. websites BigCommerce BigCommerce
29,428 live U.S. websites Shopify Plus Shopify Plus
27,427 live U.S. websites Salla Salla
23,159 live U.S. websites Digital Showroom Digital Showroom
16,724 live U.S. websites Thinkific Thinkific
13,433 live U.S. websites Shopline Shopline
11,841 live U.S. websites

eCommerce Enterprise

Most popular websites using Enterprise (eCommerce) in the United States.

Shopify Plus Shopify Plus
27,427 live U.S. websites Oracle Commerce Oracle Commerce
4,622 live U.S. websites Miva Merchant Miva Merchant
3,248 live U.S. websites Shopware Shopware
2,571 live U.S. websites Salesforce Commerce Cloud Salesforce Commerce Cloud
1,907 live U.S. websites Demandware Demandware
1,867 live U.S. websites Magento Enterprise Magento Enterprise
1,565 live U.S. websites Retailer Web Services Retailer Web Services
1,534 live U.S. websites Amadeus e-Retail Amadeus e-Retail
1,447 live U.S. websites SAP Commerce Cloud SAP Commerce Cloud
1,109 live U.S. websites

Enterprise CMS

Most popular websites using Enterprise (Content Management System) in the United States.

Google Search Appliance Google Search Appliance
547,544 live U.S. websites TYPO3 TYPO3
18,012 live U.S. websites Adobe Business Catalyst Adobe Business Catalyst
17,856 live U.S. websites Adobe Experience Manager Adobe Experience Manager
13,983 live U.S. websites Mono Solutions Mono Solutions
13,235 live U.S. websites Kentico Xperience Kentico Xperience
11,461 live U.S. websites Siteimprove Siteimprove
8,917 live U.S. websites ExpressionEngine ExpressionEngine
8,359 live U.S. websites Adobe CQ Adobe CQ
5,426 live U.S. websites Sitecore CMS Sitecore CMS
4,357 live U.S. websites

Conversion Optimization

Most popular websites using Conversion Optimization (Analytics and Tracking) in the United States.

Facebook Conversion Tracking Facebook Conversion Tracking
1,661,104 live U.S. websites Google Conversion Tracking Google Conversion Tracking
777,620 live U.S. websites Hotjar Hotjar
396,800 live U.S. websites TikTok Conversion Tracking Pixel TikTok Conversion Tracking Pixel
277,377 live U.S. websites Matomo Matomo
220,540 live U.S. websites Bing Universal Event Tracking Bing Universal Event Tracking
216,980 live U.S. websites Yandex Metrika Yandex Metrika
203,410 live U.S. websites Klaviyo Klaviyo
199,627 live U.S. websites LinkedIn Insights LinkedIn Insights
168,606 live U.S. websites ClickFunnels ClickFunnels
165,782 live U.S. websites

eCommerce Open Source

Most popular websites using Open Source (eCommerce) in the United States.

WooCommerce Checkout WooCommerce Checkout
1,315,087 live U.S. websites OpenCart OpenCart
58,908 live U.S. websites PrestaShop PrestaShop
44,315 live U.S. websites Magento Magento
39,172 live U.S. websites Zen Cart Zen Cart
25,641 live U.S. websites osCommerce osCommerce
19,627 live U.S. websites VirtueMart VirtueMart
5,733 live U.S. websites nopCommerce nopCommerce
3,773 live U.S. websites Ubercart Ubercart
2,630 live U.S. websites Shopware Shopware
2,571 live U.S. websites

A/B Testing

Most popular websites using A/B Testing (Analytics and Tracking) in the United States.

Google Optimize 360 Google Optimize 360
158,889 live U.S. websites Optimizely Optimizely
95,642 live U.S. websites Mixpanel Mixpanel
56,734 live U.S. websites Visual Website Optimizer Visual Website Optimizer
25,515 live U.S. websites Adobe Target Standard Adobe Target Standard
8,977 live U.S. websites Omniture Adobe Test and Target Omniture Adobe Test and Target
7,529 live U.S. websites AB Tasty AB Tasty
5,054 live U.S. websites SiteSpect SiteSpect
4,611 live U.S. websites Convert Convert
3,990 live U.S. websites KISSmetrics KISSmetrics
2,630 live U.S. websites

Live Chat

Most popular websites using Live Chat (Widgets) in the United States.

tawk.to tawk.to
196,241 live U.S. websites LiveChat LiveChat
137,558 live U.S. websites Rocket Chat Rocket Chat
124,687 live U.S. websites Tidio Tidio
116,067 live U.S. websites Facebook Customer Chat SDK Facebook Customer Chat SDK
102,407 live U.S. websites Zoom Video Conferencing Zoom Video Conferencing
85,050 live U.S. websites Line.me Line.me
84,374 live U.S. websites Chaty Premio Chaty Premio
63,024 live U.S. websites Shopify Inbox Shopify Inbox
59,233 live U.S. websites Kakao Kakao
57,064 live U.S. websites

Audience Measurement

Most popular websites using Audience Measurement (Analytics and Tracking) in the United States.

Google Analytics Google Analytics
3,865,531 live U.S. websites Snowplow Snowplow
872,047 live U.S. websites Cloudflare Insights Cloudflare Insights
405,485 live U.S. websites Hotjar Hotjar
396,800 live U.S. websites Cloudflare Web Analytics Cloudflare Web Analytics
392,861 live U.S. websites Microsoft Clarity Microsoft Clarity
254,169 live U.S. websites Matomo Matomo
220,540 live U.S. websites Yandex Metrika Yandex Metrika
203,410 live U.S. websites Klaviyo Klaviyo
199,627 live U.S. websites Adobe Marketing Cloud Adobe Marketing Cloud
120,249 live U.S. websites

eCommerce Multi-Channel

Most popular websites using Multi-Channel (eCommerce) in the United States.

OpenCart OpenCart
58,908 live U.S. websites BigCommerce BigCommerce
29,428 live U.S. websites Salesforce Commerce Cloud Salesforce Commerce Cloud
1,907 live U.S. websites SAP Commerce Cloud SAP Commerce Cloud
1,109 live U.S. websites NetSuite eCommerce NetSuite eCommerce
523 live U.S. websites Sana Commerce Sana Commerce
286 live U.S. websites Celerant Celerant
174 live U.S. websites AspDotNetStorefront AspDotNetStorefront
85 live U.S. websites Intershop Intershop
80 live U.S. websites Vendio Vendio
80 live U.S. websites

Open Source CMS

Most popular websites using Open Source (Content Management System) in the United States.

WordPress WordPress
3,546,200 live U.S. websites Joomla! Joomla!
197,280 live U.S. websites Drupal Drupal
145,768 live U.S. websites Hugo Hugo
61,029 live U.S. websites Gnuboard Gnuboard
36,463 live U.S. websites Jekyll Jekyll
35,167 live U.S. websites DNN Software DNN Software
33,553 live U.S. websites October CMS October CMS
29,851 live U.S. websites Ghost Ghost
24,135 live U.S. websites Odoo Odoo
22,317 live U.S. websites

Personalization

Most popular websites using Personalization (Analytics and Tracking) in the United States.

Google Optimize 360 Google Optimize 360
158,889 live U.S. websites Optimizely Optimizely
95,642 live U.S. websites Shareaholic Shareaholic
21,507 live U.S. websites Omniture Adobe Test and Target Omniture Adobe Test and Target
7,529 live U.S. websites Rebuy Rebuy
6,017 live U.S. websites Convert Convert
3,990 live U.S. websites Bazaarvoice Bazaarvoice
3,832 live U.S. websites LimeSpot LimeSpot
2,586 live U.S. websites Content Square Content Square
2,541 live U.S. websites Userpilot Userpilot
2,361 live U.S. websites

Feedback Forms and Surveys

Most popular websites using Feedback Forms and Surveys (Widgets) in the United States.

WPForms WPForms
1,271,430 live U.S. websites Contact Form 7 Contact Form 7
1,033,555 live U.S. websites MailChimp MailChimp
624,151 live U.S. websites Gravity Forms Gravity Forms
520,659 live U.S. websites OptinMonster OptinMonster
273,128 live U.S. websites JotForm JotForm
188,469 live U.S. websites Zendesk Embeddables Zendesk Embeddables
146,017 live U.S. websites Judge Me Judge Me
141,417 live U.S. websites 123FormBuilder 123FormBuilder
122,943 live U.S. websites TrustIndex TrustIndex
104,093 live U.S. websites

Payments Processor

Most popular websites using Payments Processor (Payment) in the United States.

Google Pay Google Pay
1,355,303 live U.S. websites Stripe Stripe
596,286 live U.S. websites PayPal Form PayPal Form
164,566 live U.S. websites Amazon Payments Amazon Payments
132,432 live U.S. websites Klarna Klarna
71,830 live U.S. websites Braintree Braintree
58,785 live U.S. websites CCBill CCBill
7,837 live U.S. websites MasterPass MasterPass
4,469 live U.S. websites Wirecard Wirecard
3,337 live U.S. websites 2Checkout 2Checkout
2,114 live U.S. websites

Payment Acceptance

Most popular websites using Payment Acceptance (Payment) in the United States.

Visa Visa
1,815,782 live U.S. websites MasterCard MasterCard
1,312,071 live U.S. websites American Express American Express
1,189,032 live U.S. websites Apple Pay Apple Pay
1,035,993 live U.S. websites PayPal PayPal
985,327 live U.S. websites Venmo Venmo
499,742 live U.S. websites Maestro Maestro
172,992 live U.S. websites UnionPay UnionPay
107,148 live U.S. websites Bancontact Bancontact
83,854 live U.S. websites Razorpay Razorpay
14,333 live U.S. websites

eCommerce Non Platform

Most popular websites using Non Platform (eCommerce) in the United States.

WooCommerce WooCommerce
2,170,310 live U.S. websites WooCommerce Add To Cart WooCommerce Add To Cart
1,799,629 live U.S. websites Shopify Conversions Shopify Conversions
1,295,676 live U.S. websites Shopify US Dollar Shopify US Dollar
1,011,432 live U.S. websites Shopify Account Shopify Account
1,011,226 live U.S. websites Shopify Email Marketing Shopify Email Marketing
933,798 live U.S. websites Cart Functionality Cart Functionality
756,151 live U.S. websites Shopify Gift Cards Shopify Gift Cards
582,637 live U.S. websites Shipping to One Country Only Shipping to One Country Only
474,599 live U.S. websites USA and Canada Shipping USA and Canada Shipping
447,176 live U.S. websites

Bookings

Most popular websites using Bookings (Widgets) in the United States.

Wix Bookings Wix Bookings
1,471,754 live U.S. websites Lead Fusion Lead Fusion
183,480 live U.S. websites The Events Calendar The Events Calendar
93,806 live U.S. websites AddThisEvent AddThisEvent
72,105 live U.S. websites Acuity Scheduling Acuity Scheduling
46,225 live U.S. websites FullCalendar FullCalendar
42,519 live U.S. websites AddEvent AddEvent
36,858 live U.S. websites Squarespace Online Appointment Scheduling Squarespace Online Appointment Scheduling
21,941 live U.S. websites Simple Calendar Simple Calendar
21,686 live U.S. websites MySchedulr MySchedulr
19,541 live U.S. websites

Checkout Buttons

Most popular websites using Checkout Buttons (Payment) in the United States.

PayPal Express Checkout PayPal Express Checkout
708,940 live U.S. websites Stripe Stripe
596,286 live U.S. websites PayPal Button PayPal Button
277,888 live U.S. websites Amazon Payments Amazon Payments
132,432 live U.S. websites PayPal Donate Button PayPal Donate Button
99,145 live U.S. websites Klarna Klarna
71,830 live U.S. websites PayPal BuyNow Button PayPal BuyNow Button
31,520 live U.S. websites Stripe Checkout Stripe Checkout
20,175 live U.S. websites PayPal Cart Button PayPal Cart Button
11,931 live U.S. websites CCBill CCBill
7,837 live U.S. websites

Site Optimization

Most popular websites using Site Optimization (Analytics and Tracking) in the United States.

Matomo Matomo
220,540 live U.S. websites Optimizely Optimizely
95,642 live U.S. websites CrazyEgg CrazyEgg
58,002 live U.S. websites Mixpanel Mixpanel
56,734 live U.S. websites comScore comScore
53,688 live U.S. websites ThomasNet Web Traxs ThomasNet Web Traxs
6,602 live U.S. websites SessionCam SessionCam
4,976 live U.S. websites BrightEdge BrightEdge
2,771 live U.S. websites KISSmetrics KISSmetrics
2,630 live U.S. websites Content Square Content Square
2,541 live U.S. websites

Hosted Solution CMS

Most popular websites using Hosted Solution (Content Management System) in the United States.

Squarespace Squarespace
2,252,699 live U.S. websites Wix Wix
1,129,049 live U.S. websites Weebly Weebly
602,544 live U.S. websites Duda Duda
411,569 live U.S. websites Jimdo Jimdo
49,465 live U.S. websites Tilda Tilda
45,534 live U.S. websites Web.com Web.com
34,759 live U.S. websites 1and1 Website Builder 1and1 Website Builder
32,798 live U.S. websites Format Format
29,127 live U.S. websites Strikingly Strikingly
26,414 live U.S. websites

Simple Website Builder CMS

Most popular websites using Simple Website Builder (Content Management System) in the United States.

Squarespace Squarespace
2,252,699 live U.S. websites GoDaddy Website Builder GoDaddy Website Builder
1,384,388 live U.S. websites Wix Wix
1,129,049 live U.S. websites Weebly Weebly
602,544 live U.S. websites WebsiteBuilder WebsiteBuilder
129,477 live U.S. websites Google My Business Google My Business
97,787 live U.S. websites Canva Websites Canva Websites
82,329 live U.S. websites Homestead Homestead
59,083 live U.S. websites 1and1 Ionos Website Builder 1and1 Ionos Website Builder
55,632 live U.S. websites Jimdo Jimdo
49,465 live U.S. websites

Marketing Platform

Most popular websites using Marketing Platform (Email Hosting Providers) in the United States.

SendinBlue SendinBlue
108,175 live U.S. websites Flodesk Flodesk
34,346 live U.S. websites SMTP.com SMTP.com
25,582 live U.S. websites Pardot Mail Pardot Mail
25,427 live U.S. websites lemlist lemlist
13,460 live U.S. websites ExactTarget Email ExactTarget Email
9,698 live U.S. websites Sender Sender
9,235 live U.S. websites AWeber Email AWeber Email
7,675 live U.S. websites Emma Inc Email Emma Inc Email
6,273 live U.S. websites SocketLabs SocketLabs
5,382 live U.S. websites

Product Recommendations

Most popular websites using Product Recommendations (Analytics and Tracking) in the United States.

Trustpilot Trustpilot
882,160 live U.S. websites Omniture Adobe Test and Target Omniture Adobe Test and Target
7,529 live U.S. websites ScarabResearch ScarabResearch
1,561 live U.S. websites Nosto Nosto
1,354 live U.S. websites Findify Findify
706 live U.S. websites PersonaClick PersonaClick
551 live U.S. websites ForeSee Results ForeSee Results
497 live U.S. websites SmartHint SmartHint
413 live U.S. websites Optimizely Recommendations Optimizely Recommendations
395 live U.S. websites ExpertRec ExpertRec
346 live U.S. websites

CRM

Most popular websites using CRM (Analytics and Tracking) in the United States.

Hubspot Hubspot
242,690 live U.S. websites Meiqia Meiqia
36,216 live U.S. websites Salesforce Salesforce
21,516 live U.S. websites Infusionsoft Infusionsoft
18,103 live U.S. websites Groove.CM Groove.CM
16,737 live U.S. websites eShopCRM eShopCRM
8,424 live U.S. websites Zoho CRM Zoho CRM
6,487 live U.S. websites Freshworks CRM Freshworks CRM
5,749 live U.S. websites Lofty Lofty
5,532 live U.S. websites Pipedrive Pipedrive
5,469 live U.S. websites

Application Performance

Most popular websites using Application Performance (Analytics and Tracking) in the United States.

Google Analytics Google Analytics
3,865,531 live U.S. websites Fastly Fastly
766,421 live U.S. websites New Relic New Relic
722,704 live U.S. websites Cloudflare Insights Cloudflare Insights
405,485 live U.S. websites Cloudflare Rocket Loader Cloudflare Rocket Loader
207,311 live U.S. websites AudioEye AudioEye
94,568 live U.S. websites Datadog Datadog
75,259 live U.S. websites accessiBe accessiBe
49,311 live U.S. websites Akamai mPulse Akamai mPulse
39,272 live U.S. websites Heap Heap
32,664 live U.S. websites

Cloud Hosting

Most popular websites using Cloud Hosting (Web Hosting Providers) in the United States.

Amazon Amazon
4,571,009 live U.S. websites AWS Global Accelerator AWS Global Accelerator
2,398,181 live U.S. websites Cloudflare Hosting Cloudflare Hosting
2,275,042 live U.S. websites Google Cloud Google Cloud
1,581,962 live U.S. websites Oracle Cloud Oracle Cloud
536,857 live U.S. websites Microsoft Azure Microsoft Azure
527,388 live U.S. websites LeaseWeb LeaseWeb
479,914 live U.S. websites Tencent Cloud Tencent Cloud
446,447 live U.S. websites Aruba Aruba
358,284 live U.S. websites Gandi Gandi
317,396 live U.S. websites

Retargeting / Remarketing

Most popular websites using Retargeting / Remarketing (Advertising) in the United States.

Facebook Custom Audiences Facebook Custom Audiences
2,306,227 live U.S. websites Google Remarketing Google Remarketing
859,203 live U.S. websites Criteo Criteo
198,786 live U.S. websites AdRoll AdRoll
60,025 live U.S. websites Twitter Ads Twitter Ads
57,319 live U.S. websites ReachLocal ReachLocal
19,166 live U.S. websites Perfect Audience Perfect Audience
13,098 live U.S. websites Sape Sape
6,342 live U.S. websites ClickCertain ClickCertain
1,484 live U.S. websites Appier Appier
693 live U.S. websites

eCommerce SMB Solution

Most popular websites using SMB Solution (eCommerce) in the United States.

CS Cart CS Cart
2,173 live U.S. websites X-Cart X-Cart
1,268 live U.S. websites Seliton Seliton
536 live U.S. websites OXID EShop OXID EShop
394 live U.S. websites nsCommerceSpace nsCommerceSpace
388 live U.S. websites Web Shop Manager Web Shop Manager
312 live U.S. websites Uducat Uducat
171 live U.S. websites Second Phase Second Phase
162 live U.S. websites BV Commerce BV Commerce
145 live U.S. websites Squirrelcart Squirrelcart
75 live U.S. websites

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