The website uses the FeedBurner widget to display how many readers of its RSS feeds they have.
https://feedburner.com
Widgets
Get access to data on 114,619 websites that are FeedBurner Widgets Customers. We know of 5,257 live websites using FeedBurner Widgets and an additional 109,362 sites that used FeedBurner Widgets historically and 3,074 websites in the United States.
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Get a list of 114,619 websites using FeedBurner Widgets which includes location information, hosting data, contact details, 5,257 currently live websites and an additional 2,122 domains that redirect to sites in this list. 109,362 sites that used this technology previouslyand 3,074 websites in the United States currently using FeedBurner Widgets.
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