Audience Measurement Usage Distribution in Iceland

Statistics for websites using Audience Measurement technologies

Technology	Websites	%
Google Analytics	9,527	78.35
Snowplow	630	5.18
Hotjar	343	5.1
Matomo	274	2.25
Klaviyo	250	2.06
Cloudflare Insights	227	1.87
Cloudflare Web Analytics	212	1.74
Plausible Analytics	131	1.08
Microsoft Clarity	91	0.75
Yandex Metrika	42	0.35
Clicky	39	0.32
comScore	37	0.3
Pmetrics	35	0.29
FullStory	33	0.27
Heap	32	0.26
Mixpanel	29	0.24
Lucky Orange	25	0.21
Mouseflow	18	0.15
Adobe Marketing Cloud	17	0.14
Smartlook	15	0.12
Quantcast Measurement	14	0.12
Yahoo Web Analytics	12	0.1
Umami	12	0.1
Lead Forensics	12	0.1
Inspectlet	10	0.08
Adobe Analytics	8	0.07
Gaug.es	8	0.07
GoatCounter	8	0.07
WordPress Stats	6	0.05
GoSquared	6	0.05
Adobe Experience Platform Identity Service	5	0.04
Shareaholic	5	0.04
Omniture Adobe Test and Target	4	0.03
Parse.ly	4	0.03
Woopra	4	0.03
Alexa Certified Site Metrics	3	0.02
ETracker	3	0.02
Easy Counter	3	0.02
Sprig	3	0.02
Pirsch	2	0.02
Littledata	2	0.02
Linkpulse	2	0.02
Piwik PRO	1	0.01
Fingerprint Pro	1	0.01
Crimson Hexagon	1	0.01
Amazon Advertising Sizmek Ad Suite	1	0.01
Ptengine	1	0.01
WebTrends	1	0.01
Gainsight	1	0.01
Motigo Stats	1	0.01
Ackee	1	0.01
Adobe CQ Analytics	1	0.01
CANDDi Insights	1	0.01
DotMetrics	1	0.01
Eulerian	1	0.01
Hitsteps	1	0.01
Compete	1	0.01
LiveSession	1	0.01
Jaco	1	0.01