Google Universal Analytics Usage Statistics

Websites using Google Universal Analytics

Top 10k
Top 100k
Top 1m

Quantcast Top 10k
6,213 of 10,000


Quantcast Top 100k
60,589 of 100,000


BuiltWith Top Million
486,566 of 969,294


Entire Internet
15,879,548 of 374,866,433


Log in or Sign up for Free to see Google Universal Analytics history back another year to March 2016. View plans for historical access back to January 2014.

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

Version report for: Google Analytics
Categories: Analytics and Tracking · Application Performance · Audience Measurement · Visitor Count Tracking

Technology Won
comScore 101,934
MediaMath 88,081

This table shows where Google are gaining/losing customers from within the technologies in the same sub-categories of . View the full report for more information regarding countries, states and where Google Universal Analytics' customers come from.

Physical locations of businesses using Google Universal Analytics.


Top 10,000 Sites
Top 100,000 Sites
Top 1 Million Sites

This chart shows the amount of websites within the top 10k, 100k, and 1 million sites groups that are categorized as being in the specific vertical.

We know of 15,879,548 live websites using Google Universal Analytics in our records.

View Website List

Get a list of websites using Google Universal Analytics

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Browse groups of technologies that we track.