Google Universal Analytics Usage Statistics

Websites using Google Universal Analytics

Top 10k
Top 100k
Top 1m

Quantcast Top 10k
5,217 of 10,000


Quantcast Top 100k
48,124 of 100,000


BuiltWith Top Million
432,666 of 938,410


Entire Internet
12,998,445 of 365,371,059


Log in or Sign up for Free to see Google Universal Analytics history back another year to January 2015. View plans for historical access back to January 2014.

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

Version report for: Google Analytics
Categories: Analytics and Tracking · Application Performance · Audience Measurement · Visitor Count Tracking

Technology Won
comScore 101,934
MediaMath 88,081

This table shows where Google are gaining/losing customers from within the technologies in the same sub-categories of . View the full report for more information regarding countries, states and where Google Universal Analytics' customers come from.

Physical locations of businesses using Google Universal Analytics.

We know of 12,998,445 live websites using Google Universal Analytics in our records.

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Browse groups of technologies that we track.