Google Universal Analytics Usage Statistics

Websites using Google Universal Analytics

SourceLegendChart
Top 10k
Top 100k
Top 1m
Internet

Quantcast Top 10k
5,308 of 10,000

53.1%

Quantcast Top 100k
51,441 of 100,000

51.4%

BuiltWith Top Million
441,667 of 781,996

56.5%

Entire Internet
15,820,705 of 374,446,498

4.2%

Log in or Sign up for Free to see Google Universal Analytics history back another year to December 2015. View plans for historical access back to January 2014.

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

https://developers.google.com/analytics/devguides/collection/analyticsjs/

Version report for: Google Analytics
Categories: Analytics and Tracking · Application Performance · Audience Measurement · Visitor Count Tracking

Technology Won
comScore 101,934
MediaMath 88,081

This table shows where Google are gaining/losing customers from within the technologies in the same sub-categories of . View the full report for more information regarding countries, states and where Google Universal Analytics' customers come from.

Physical locations of businesses using Google Universal Analytics.

Legend

Top 10,000 Sites
Top 100,000 Sites
Top 1 Million Sites

This chart shows the amount of websites within the top 10k, 100k, and 1 million sites groups that are categorized as being in the specific vertical.

We know of 15,820,705 live websites using Google Universal Analytics in our records.

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Get a list of websites using Google Universal Analytics

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Browse groups of technologies that we track.