Google Tag Manager Usage Statistics

Top 10k

Top 100k

Top 1m

All Internet

Tag management that lets you add and update website tags without changes to underlying website code.

https://google.com/tagmanager

Widgets · Tag Management

Google Tag Manager Customers

Get access to data on 64,237,510 websites that are Google Tag Manager Customers. We know of 31,274,833 live websites using Google Tag Manager and an additional 32,962,677 sites that used Google Tag Manager historically and 3,858,130 websites in the United States.

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Popular Complementary Technologies

Google Tag Manager websites that are also using other technologies.

SAP Commerce Cloud sites using Google Tag Manager
3,500 Google Tag Manager websites that are also using SAP Commerce Cloud.
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OXID Eshop Enterprise sites using Google Tag Manager
725 Google Tag Manager websites that are also using OXID Eshop Enterprise.
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Shopify sites using Google Tag Manager
1,148,984 Google Tag Manager websites that are also using Shopify.
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Amplience sites using Google Tag Manager
5,989 Google Tag Manager websites that are also using Amplience.
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Cart Functionality sites using Google Tag Manager
901,550 Google Tag Manager websites that are also using Cart Functionality.
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WordPress sites using Google Tag Manager
3,594,283 Google Tag Manager websites that are also using WordPress.
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Google Analytics sites using Google Tag Manager
9,022,843 Google Tag Manager websites that are also using Google Analytics.
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OpenCart sites using Google Tag Manager
96,343 Google Tag Manager websites that are also using OpenCart.
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WooCommerce Checkout sites using Google Tag Manager
1,243,413 Google Tag Manager websites that are also using WooCommerce Checkout.
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WooCommerce sites using Google Tag Manager
2,356,296 Google Tag Manager websites that are also using WooCommerce.
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Alphabet Inc. Revenue

Technology install base can be used as a financial source of Alternative Data.

Revenue data is sourced from a third party we provide no warranties of accuracy.

Google Tag Manager Awards

The most popular in the United States in Tag Management category.
The most popular on the Entire Internet in Tag Management category.
The most popular in the Top 10k sites in Tag Management category.
The most popular in the Top 100k sites in Tag Management category.
The most popular in the Top 1 Million sites in Tag Management category.
The most popular in Russia in Tag Management category.
The most popular in the United Kingdom in Tag Management category.
The most popular in China in Tag Management category.
The most popular in the Netherlands in Tag Management category.
The most popular in Australia in Tag Management category.
4th most popular in the United States in Widgets category.
4th most popular on the Entire Internet in Widgets category.
4th most popular in the Top 10k sites in Widgets category.
4th most popular in the Top 100k sites in Widgets category.
4th most popular in the Top 1 Million sites in Widgets category.
The most popular in Sweden in Widgets category.
The most popular in Indonesia in Widgets category.
The most popular in Japan in Widgets category.
The most popular in American Samoa in Widgets category.
The most popular in Niue in Widgets category.

Google Tag Manager Competitors and Similar

Tealium
67,141 live websites

Ensighten
22,829 live websites

QuBit OpenTag
662 live websites

Adobe TagManager
73 live websites

Taggstar
48 live websites

Mezzobit
10 live websites

Relay42
2 live websites

SiteTagger
0 live websites

Download Lead List

Get a list of 64,237,510 websites using Google Tag Manager which includes location information, hosting data, contact details, 31,274,833 currently live websites and an additional 6,322,726 domains that redirect to sites in this list. 32,962,677 sites that used this technology previouslyand 3,858,130 websites in the United States currently using Google Tag Manager.

Site Totals

Total Live: 31,274,833
6,322,726 additional website redirects^?.
USA Live Sites: 3,858,130
Live and Historical: 64,237,510

Top 1m: 52.13%
521,267
Top 100k: 60.92%
60,922
Top 10k: 60.01%
6,001

Countries

United States: 3,858,130
United Kingdom: 1,412,352
Brazil: 970,170
Germany: 842,968
Japan: 817,588
France: 754,206
Netherlands: 736,226
India: 667,555
Russia: 633,401
Italy: 608,423
Australia: 563,926
Canada: 506,191
Spain: 495,453
Poland: 443,287
Sweden: 300,752
Indonesia: 293,371
Czech Republic: 275,240
Switzerland: 248,615
Belgium: 218,900
Turkey: 188,214
Mexico: 160,411
Hungary: 156,963
Vietnam: 153,038
.co: 151,865
Denmark: 138,329
South Africa: 137,214
Ukraine: 136,223
Greece: 124,498
.io: 121,892
Argentina: 121,701
Austria: 118,288
China: 117,301
Portugal: 115,142
New Zealand: 108,540
Romania: 107,853
South Korea: 95,894
Slovakia: 93,283
Finland: 91,120
Taiwan: 84,760
Chile: 83,630
Norway: 82,764
Israel: 76,961
.me: 63,207
UAE: 61,850
Ireland: 58,837
Malaysia: 51,141
Lithuania: 50,389
Cocos Islands: 49,135
Singapore: 48,673
Thailand: 43,452
Bulgaria: 42,758
Anguilla: 39,969
Pakistan: 35,421
Serbia: 33,359
Hong Kong: 31,527
Croatia: 31,235
Estonia: 29,624
Slovenia: 27,491
Latvia: 25,278
Iran: 25,154
Peru: 24,916
Niue: 24,886
Belarus: 22,787
Kazakhstan: 22,033
Nigeria: 20,680
Philippines: 19,627
Bangladesh: 18,199
Saudi Arabia: 18,109
Kenya: 16,593
.tv: 16,384
Morocco: 16,213
Ecuador: 14,208
Luxembourg: 13,912
Cyprus: 13,355
Sri Lanka: 12,656
Uruguay: 12,620
Nepal: 10,893
Egypt: 8,907
Iceland: 8,566
Georgia: 8,299
Costa Rica: 8,209
Armenia: 7,398
Malta: 6,903
Moldova: 6,507
Azerbaijan: 6,292
Guatemala: 6,073
Tunisia: 5,858
Uzbekistan: 5,847
Dominican Republic: 5,837
Macedonia: 5,417
Reunion: 5,247
Qatar: 5,185
Albania: 4,863
Venezuela: 4,837
Tanzania: 4,804
Bosnia: 4,794
Paraguay: 4,547
Ghana: 4,523
Lebanon: 4,467
Panama: 4,171
Uganda: 4,012
Samoa: 3,909
Puerto Rico: 3,572
Guernsey: 3,428
Tonga: 3,095
Jordan: 2,965
Kuwait: 2,960
Zimbabwe: 2,959
Saint Helena: 2,852
Algeria: 2,792
Liechtenstein: 2,786
Mauritius: 2,717
Bolivia: 2,649
Mongolia: 2,608
Oman: 2,594
El Salvador: 2,312
Bahamas: 2,206
Bahrain: 2,200
Cambodia: 2,188
Belize: 2,080
Palau: 2,076
Kyrgyzstan: 1,951
Senegal: 1,854
Isle of Man: 1,822
Cameroon: 1,801
Namibia: 1,799
Cote d'Ivoire: 1,771
Saint Vincent: 1,751
Honduras: 1,692
Myanmar: 1,634
Guadeloupe: 1,612
Micronesia: 1,535
Monaco: 1,497
Ethiopia: 1,490
Angola: 1,416
Andorra: 1,402
Martinique: 1,401
Rwanda: 1,306
Somalia: 1,247
Zambia: 1,241
Congo: 1,236
Afghanistan: 1,223
Iraq: 1,213
Madagascar: 1,191
Botswana: 1,119
American Samoa: 1,100
Mozambique: 1,096
Nicaragua: 1,088
Christmas Island: 1,067
New Caledonia: 1,023
Maldives: 1,001
Palestine: 997
Virgin Islands: 963
Jamaica: 917
Cayman Islands: 901
Trinidad: 800
Seychelles: 776
Antigua: 771
Sint Maarten: 757
Bermuda: 757
Togo: 706
Benin: 694
Faroe Islands: 672
Suriname: 662
Fiji: 636
Jersey: 555
Burkina Faso: 549
Gibraltar: 520
Sao Tome: 518
Malawi: 516
Aruba: 506
Barbados: 475
Tajikistan: 452
Guyana: 423
French Guiana: 387
Yemen: 379
Saint Lucia: 369
San Marino: 352
Haiti: 328
Papua New Guinea: 321
Greenland: 318
Turks: 310
Mayotte: 304
Cuba: 299
Bhutan: 287
French Polynesia: 285
Mali: 284
Gambia: 282
Montserrat: 269
Syria: 261
Vanuatu: 251
Libya: 251
Sierra Leone: 249
Saint Pierre: 246
Sudan: 235
Gabon: 234
Burundi: 227
Lesotho: 206
Turkmenistan: 199
Liberia: 198
Brunei: 195
Åland Islands: 188
Grenada: 185
South Georgia: 183
British Virgin Islands: 182
Niger: 177
Mauritania: 175
Djibouti: 169
Swaziland: 163
Curacao: 159
Guam: 156
Cabo Verde: 154
Lao People's Democratic Republic: 146
Cook Islands: 139
Guinea: 129
East Timor: 123
Northern Mariana Islands: 123
Saint Kitts: 81
Solomon Islands: 80
Wallis: 76
Chad: 72
Macao: 66
Dominica: 66
Congo: 62
South Sudan: 51
Marshall Islands: 45
Falkland Islands: 40
Svalbard: 35
Kiribati: 35
Vatican City: 33
Guinea-Bissau: 28
Comoros: 26
Heard Island: 16
Central African Republic: 15
Norfolk Island: 12
Nauru: 9
Antarctica: 8
Pitcairn: 5

Financial

AMER: 5,782,974
ANZ: 672,466
ANZUK: 2,084,818
APAC: 3,411,332
ASEAN+3: 1,644,248
ASEAN+5: 2,866,968
ASEAN+6: 2,984,269
ASIAN TIGERS: 293,395
AUKUS: 5,834,408
BASIC: 1,892,240
BRIC: 2,388,427
BRICS: 2,525,641
CANZUK: 2,591,009
CIVETS: 932,609
CLMV: 157,006
EMEA: 9,288,595
FRIT: 1,362,629
FRITES: 1,858,082
IMEA: 1,335,845
LATAM: 1,588,541
LATCAR: 1,641,507
MART: 1,301,691
MEA: 668,290
MENA: 441,295
MEP: 451,192
MIKTA: 1,301,816
MINT: 662,676
PIGS: 1,343,516
SEA: 613,588
Tiger Cub Economies: 560,629
VISTA: 893,538

Group

African Union: 403,588
Arab League: 138,792
Asia-Pacific Economic Cooperation: 7,696,033
Assembly of European Regions: 6,791,268
Association of Caribbean State Members: 357,908
Association of Southeast Asian Nations: 613,465
Bay of Bengal Initiative for Multi-Sectoral Technical and Economic Cooperation: 754,676
Caribbean Community Members: 11,383
Caribbean Free Trade Association: 8,187
Central American Integration System: 31,462
Central European Free Trade Agreement Members: 118,398
Club de Paris: 13,629,494
Commonwealth of Independent States Members: 706,668
Commonwealth of Nations: 3,682,049
Community of Portuguese Language Countries: 1,088,678
Council of Europe: 8,777,021
Development Assistance Committee: 13,315,884
East African Community: 28,229
Eastern Partnership: 6,108,219
EC Inner Six: 3,174,635
EC Outer Seven: 2,416,242
Economic Cooperation Organization: 286,786
Eurasian Economic Union: 687,570
Euronest Parliamentary Assembly: 6,079,140
European Economic Area: 6,014,829
European Free Trade Association: 342,731
European Union: 5,920,713
European Union, European Economic Area and Switzerland: 6,263,444
Federation of Euro-Asian Stock Exchanges: 657,363
G2 Nations: 3,975,431
G20 Nations: 12,767,125
G7 Nations: 8,799,858
Global Governance Group: 1,049,885
Group of 77: 3,310,890
GUAM Organization for Democracy and Economic Development: 157,321
Gulf Cooperation Council: 92,898
IBSA Dialogue Forum: 1,774,939
International Solar Alliance: 11,612,758
Interparliamentary Assembly on Orthodoxy: 2,234,762
Majority German-speaking states of Central Europe: 1,209,871
North Atlantic Treaty Organization: 11,461,162
Organisation for Economic Co-operation and Development: 14,090,465
Organisation of Eastern Caribbean States: 46,656
Organisation of Islamic Cooperation: 830,051
Organization of American States: 5,956,371
Organization of Ibero-American States: 2,196,835
Organization of the Black Sea Economic Cooperation: 1,266,306
Organization of the Petroleum Exporting Countries: 139,589
Organization of Turkic States: 224,337
Pacific Alliance: 420,822
Shanghai Cooperation Organisation: 1,483,961
South Asian Association for Regional Cooperation: 747,235
Southern African Development Community: 158,479
Southern Common Market: 1,109,038
Sovereign states and dependent territories of North America: 4,615,619
Union of South American Nations: 8,571
Visegrad Group: 968,773

Region

Google Tag Manager Variations

GTM Server Side Tagging

Google Tag Manager is listed as Alphabet Inc. on NASDAQ as GOOG.

Alphabet Inc. has some of its business online, meaning non-trackable elements of Alphabet Inc.'s business is not trackable.

Name: ALPHABET INC-CL C
FIGI: BBG009S4MV35
Share Class FIGI: BBG009S3NB21
Composite FIGI: BBG009S3NB30
FIGI ID: EQ0000000044670269

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