Google Tag Manager Usage Statistics

Top 10k

Top 100k

Top 1m

All Internet

Tag management that lets you add and update website tags without changes to underlying website code.

https://google.com/tagmanager

Widgets · Tag Management

Google Tag Manager Customers

Get access to data on 64,544,178 websites that are Google Tag Manager Customers. We know of 31,023,440 live websites using Google Tag Manager and an additional 33,520,738 sites that used Google Tag Manager historically and 3,793,990 websites in the United States.

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Popular Complementary Technologies

Google Tag Manager websites that are also using other technologies.

SAP Commerce Cloud sites using Google Tag Manager
3,500 Google Tag Manager websites that are also using SAP Commerce Cloud.
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OXID Eshop Enterprise sites using Google Tag Manager
737 Google Tag Manager websites that are also using OXID Eshop Enterprise.
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Shopify sites using Google Tag Manager
1,148,984 Google Tag Manager websites that are also using Shopify.
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Amplience sites using Google Tag Manager
5,843 Google Tag Manager websites that are also using Amplience.
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Cart Functionality sites using Google Tag Manager
903,275 Google Tag Manager websites that are also using Cart Functionality.
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WordPress sites using Google Tag Manager
3,594,283 Google Tag Manager websites that are also using WordPress.
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Google Analytics sites using Google Tag Manager
9,022,843 Google Tag Manager websites that are also using Google Analytics.
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OpenCart sites using Google Tag Manager
96,343 Google Tag Manager websites that are also using OpenCart.
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WooCommerce Checkout sites using Google Tag Manager
1,243,413 Google Tag Manager websites that are also using WooCommerce Checkout.
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WooCommerce sites using Google Tag Manager
2,356,296 Google Tag Manager websites that are also using WooCommerce.
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Alphabet Inc. Revenue

Technology install base can be used as a financial source of Alternative Data.

Revenue data is sourced from a third party we provide no warranties of accuracy.

Google Tag Manager Awards

The most popular in the United States in Tag Management category.
The most popular on the Entire Internet in Tag Management category.
The most popular in the Top 10k sites in Tag Management category.
The most popular in the Top 100k sites in Tag Management category.
The most popular in the Top 1 Million sites in Tag Management category.
The most popular in Russia in Tag Management category.
The most popular in the United Kingdom in Tag Management category.
The most popular in China in Tag Management category.
The most popular in Australia in Tag Management category.
The most popular in South Korea in Tag Management category.
4th most popular in the United States in Widgets category.
4th most popular on the Entire Internet in Widgets category.
4th most popular in the Top 10k sites in Widgets category.
4th most popular in the Top 100k sites in Widgets category.
4th most popular in the Top 1 Million sites in Widgets category.
The most popular in Sweden in Widgets category.
The most popular in Indonesia in Widgets category.
The most popular in Japan in Widgets category.
The most popular in American Samoa in Widgets category.
The most popular in Niue in Widgets category.

Google Tag Manager Competitors and Similar

Tealium
63,427 live websites

Ensighten
22,733 live websites

QuBit OpenTag
634 live websites

Adobe TagManager
76 live websites

Taggstar
37 live websites

Mezzobit
11 live websites

Relay42
2 live websites

SiteTagger
0 live websites

Download Lead List

Get a list of 64,544,178 websites using Google Tag Manager which includes location information, hosting data, contact details, 31,023,440 currently live websites and an additional 6,025,113 domains that redirect to sites in this list. 33,520,738 sites that used this technology previouslyand 3,793,990 websites in the United States currently using Google Tag Manager.

Site Totals

Total Live: 31,023,440
6,025,113 additional website redirects^?.
USA Live Sites: 3,793,990
Live and Historical: 64,544,178

Top 1m: 51.63%
516,290
Top 100k: 60.25%
60,251
Top 10k: 58.59%
5,859

Countries

United States: 3,793,990
United Kingdom: 1,395,345
Brazil: 971,418
Germany: 835,763
Japan: 810,096
France: 748,917
Netherlands: 729,159
India: 656,834
Russia: 632,516
Italy: 598,245
Australia: 558,455
Canada: 501,772
Spain: 484,501
Poland: 439,796
Sweden: 299,172
Indonesia: 291,560
Czech Republic: 272,958
Switzerland: 247,005
Belgium: 217,818
Turkey: 185,426
Mexico: 159,023
Hungary: 156,100
.co: 152,641
Vietnam: 149,753
Denmark: 137,523
South Africa: 135,433
Ukraine: 135,000
Greece: 122,107
.io: 121,798
Argentina: 120,090
Austria: 117,631
China: 116,005
Portugal: 111,565
New Zealand: 107,538
Romania: 105,656
South Korea: 95,243
Slovakia: 92,425
Finland: 89,392
Taiwan: 83,678
Chile: 83,065
Norway: 82,375
Israel: 75,826
.me: 62,976
UAE: 60,486
Ireland: 58,347
Malaysia: 50,179
Lithuania: 49,704
Cocos Islands: 48,232
Singapore: 47,631
Thailand: 42,530
Bulgaria: 42,457
Anguilla: 39,639
Pakistan: 34,652
Serbia: 32,961
Hong Kong: 31,061
Croatia: 30,608
Estonia: 29,142
Slovenia: 26,950
Iran: 25,885
Latvia: 24,946
Niue: 24,875
Peru: 24,648
Belarus: 23,251
Kazakhstan: 21,980
Nigeria: 20,521
Philippines: 19,451
Bangladesh: 17,800
Saudi Arabia: 17,706
.tv: 16,472
Kenya: 16,189
Morocco: 15,900
Ecuador: 14,021
Luxembourg: 13,857
Sri Lanka: 12,423
Uruguay: 12,423
Cyprus: 11,214
Nepal: 10,645
Egypt: 8,666
Iceland: 8,535
Georgia: 8,193
Costa Rica: 8,035
Armenia: 7,500
Malta: 6,806
Moldova: 6,517
Azerbaijan: 6,232
Guatemala: 5,964
Uzbekistan: 5,931
Tunisia: 5,838
Dominican Republic: 5,737
Macedonia: 5,427
Reunion: 5,272
Qatar: 5,080
Venezuela: 4,778
Albania: 4,778
Bosnia: 4,674
Tanzania: 4,648
Paraguay: 4,501
Ghana: 4,462
Lebanon: 4,369
Panama: 4,116
Samoa: 3,980
Uganda: 3,944
Puerto Rico: 3,495
Guernsey: 3,418
Tonga: 2,994
Zimbabwe: 2,907
Kuwait: 2,872
Jordan: 2,863
Saint Helena: 2,853
Liechtenstein: 2,786
Algeria: 2,727
Mauritius: 2,675
Bolivia: 2,635
Mongolia: 2,620
Oman: 2,534
El Salvador: 2,268
Cambodia: 2,168
Bahrain: 2,145
Bahamas: 2,121
Palau: 2,077
Belize: 2,062
Kyrgyzstan: 1,953
Isle of Man: 1,837
Senegal: 1,834
Namibia: 1,775
Cote d'Ivoire: 1,761
Saint Vincent: 1,754
Cameroon: 1,750
Honduras: 1,663
Guadeloupe: 1,612
Myanmar: 1,593
Micronesia: 1,550
Monaco: 1,480
Ethiopia: 1,453
Angola: 1,395
Martinique: 1,390
Andorra: 1,378
Rwanda: 1,272
Somalia: 1,237
Congo: 1,222
Zambia: 1,210
Afghanistan: 1,207
Iraq: 1,199
Madagascar: 1,161
Botswana: 1,110
Mozambique: 1,075
Christmas Island: 1,066
Nicaragua: 1,065
American Samoa: 1,035
New Caledonia: 1,014
Maldives: 994
Palestine: 971
Virgin Islands: 954
Cayman Islands: 895
Jamaica: 886
Sint Maarten: 792
Trinidad: 783
Antigua: 774
Seychelles: 763
Bermuda: 750
Benin: 710
Togo: 694
Faroe Islands: 671
Suriname: 654
Fiji: 620
Jersey: 567
Burkina Faso: 551
Sao Tome: 520
Gibraltar: 519
Aruba: 497
Malawi: 493
Barbados: 470
Tajikistan: 448
Guyana: 440
French Guiana: 383
Saint Lucia: 373
Yemen: 370
San Marino: 350
Greenland: 329
Haiti: 323
Papua New Guinea: 317
Mayotte: 300
Cuba: 290
Turks: 287
French Polynesia: 279
Gambia: 278
Bhutan: 277
Montserrat: 269
Mali: 263
Syria: 255
Sierra Leone: 251
Vanuatu: 248
Saint Pierre: 248
Libya: 247
Sudan: 230
Burundi: 230
Gabon: 225
Turkmenistan: 199
Lesotho: 196
Brunei: 195
Liberia: 189
Grenada: 185
British Virgin Islands: 182
South Georgia: 181
Niger: 181
Åland Islands: 181
Djibouti: 170
Mauritania: 167
Swaziland: 161
Curacao: 160
Guam: 152
Cabo Verde: 149
Lao People's Democratic Republic: 143
Cook Islands: 134
Guinea: 133
East Timor: 125
Northern Mariana Islands: 120
Saint Kitts: 80
Wallis: 78
Solomon Islands: 77
Chad: 70
Dominica: 68
Macao: 64
Congo: 61
South Sudan: 49
Marshall Islands: 43
Falkland Islands: 40
Svalbard: 35
Vatican City: 34
Kiribati: 33
Guinea-Bissau: 28
Comoros: 26
Heard Island: 16
Norfolk Island: 11
Nauru: 9
Antarctica: 9
Pitcairn: 5

Financial

AMER: 5,713,032
ANZ: 665,993
ANZUK: 2,061,338
APAC: 3,372,164
ASEAN+3: 1,626,547
ASEAN+5: 2,833,369
ASEAN+6: 2,949,374
ASIAN TIGERS: 289,940
AUKUS: 5,747,790
BASIC: 1,879,690
BRIC: 2,376,773
BRICS: 2,512,206
CANZUK: 2,563,110
CIVETS: 923,479
CLMV: 153,657
EMEA: 9,189,716
FRIT: 1,347,162
FRITES: 1,831,663
IMEA: 1,313,712
LATAM: 1,585,590
LATCAR: 1,638,033
MART: 1,289,394
MEA: 656,878
MENA: 432,976
MEP: 442,519
MIKTA: 1,289,707
MINT: 656,530
PIGS: 1,316,418
SEA: 605,328
Tiger Cub Economies: 553,473
VISTA: 882,262

Group

African Union: 400,608
Arab League: 135,803
Asia-Pacific Economic Cooperation: 7,598,706
Assembly of European Regions: 6,716,873
Association of Caribbean State Members: 356,553
Association of Southeast Asian Nations: 605,203
Bay of Bengal Initiative for Multi-Sectoral Technical and Economic Cooperation: 742,102
Caribbean Community Members: 11,242
Caribbean Free Trade Association: 8,144
Central American Integration System: 30,910
Central European Free Trade Agreement Members: 117,579
Club de Paris: 13,480,509
Commonwealth of Independent States Members: 706,328
Commonwealth of Nations: 3,634,790
Community of Portuguese Language Countries: 1,086,308
Council of Europe: 8,684,213
Development Assistance Committee: 13,152,580
East African Community: 27,554
Eastern Partnership: 6,039,452
EC Inner Six: 3,143,759
EC Outer Seven: 2,390,616
Economic Cooperation Organization: 283,913
Eurasian Economic Union: 687,200
Euronest Parliamentary Assembly: 6,009,969
European Economic Area: 5,946,455
European Free Trade Association: 340,701
European Union: 5,852,759
European Union, European Economic Area and Switzerland: 6,193,460
Federation of Euro-Asian Stock Exchanges: 646,725
G2 Nations: 3,909,995
G20 Nations: 12,623,837
G7 Nations: 8,684,128
Global Governance Group: 1,036,070
Group of 77: 3,281,857
GUAM Organization for Democracy and Economic Development: 155,942
Gulf Cooperation Council: 90,823
IBSA Dialogue Forum: 1,763,685
International Solar Alliance: 11,472,691
Interparliamentary Assembly on Orthodoxy: 2,215,469
Majority German-speaking states of Central Europe: 1,200,399
North Atlantic Treaty Organization: 11,310,821
Organisation for Economic Co-operation and Development: 13,920,388
Organisation of Eastern Caribbean States: 46,326
Organisation of Islamic Cooperation: 820,585
Organization of American States: 5,884,826
Organization of Ibero-American States: 2,179,353
Organization of the Black Sea Economic Cooperation: 1,256,382
Organization of the Petroleum Exporting Countries: 138,135
Organization of Turkic States: 221,522
Pacific Alliance: 419,377
Shanghai Cooperation Organisation: 1,470,319
South Asian Association for Regional Cooperation: 734,832
Southern African Development Community: 156,250
Southern Common Market: 1,108,432
Sovereign states and dependent territories of North America: 4,544,519
Union of South American Nations: 8,507
Visegrad Group: 961,279

Region

Google Tag Manager Variations

GTM Server Side Tagging

Google Tag Manager is listed as Alphabet Inc. on NASDAQ as GOOG.

Alphabet Inc. has some of its business online, meaning non-trackable elements of Alphabet Inc.'s business is not trackable.

Name: ALPHABET INC-CL C
FIGI: BBG009S4MV35
Share Class FIGI: BBG009S3NB21
Composite FIGI: BBG009S3NB30
FIGI ID: EQ0000000044670269

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