Analytics Usage Statistics

Statistics for websites using Analytics technologies

Google Analytics
Facebook Domain Insights
Google Conversion Tracking
New Relic
Facebook Pixel
Quantcast Measurement
comScore
Rapleaf
LiveRamp
MediaMath

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Name 10k 100k Million Entire Web
Google Analytics 6,424 69,386 634,255 29,407,805
Facebook Domain Insights 2,637 14,216 81,651 2,417,987
comScore 2,241 10,291 38,638 688,972
Quantcast Measurement 2,237 10,800 65,944 1,091,615
Google Conversion Tracking 1,917 12,157 78,342 743,416
New Relic 1,916 11,366 48,927 1,708,108
Rapleaf 1,727 9,044 26,357 527
LiveRamp 1,694 8,979 26,236 483
MediaMath 1,645 8,389 37,221 6,163
Omniture SiteCatalyst 1,485 5,389 17,551 167,566
Facebook Pixel 1,463 11,215 66,711 922,584
Lotame Crowd Control 1,382 7,517 33,477 11,163
DoubleClick Floodlight 1,100 5,432 17,153 33,322
Optimizely 949 3,654 13,119 227,475
Krux Digital 942 4,544 13,362 3,757
Datalogix 846 4,929 19,382 519
Twitter Analytics 842 4,086 11,697 16,943
Bing Universal Event Tracking 821 4,482 16,640 49,046
Chartbeat 808 2,647 5,674 14,252
CrazyEgg 751 4,204 16,848 123,172

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Analytics, or web analytics is gathered by measuring internet data either directly or indirectly. BuiltWith tracks on-site analytical systems that are typically identified by their javascript signature. Analytics typically works by allowing the javascript tag to perform certain functions such as creating a cookie (that allows return visitor tracking, bounce tracking) and testing browser functionality (version, screensize) as well as this the request provides the tracking code with information regarding the location of the visitor. All of this information is aggregated and compiled into the analytical information made available to the user.

Google Analytics which was launched in November 2005 is currently the most used analytical package on the internet, which was based on Urchin 5, which still features in the top analytical packages in use today, Google’s analytics javascript tag is probably the most hit URL in the world.