Analytics Usage Statistics

Statistics for websites using Analytics technologies

Google Analytics
Quantcast Measurement
Facebook Domain Insights
Google Conversion Tracking
New Relic
comScore
Facebook Pixel
Rapleaf
Lotame Crowd Control
Omniture SiteCatalyst

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Name 10k 100k Million Entire Web
Google Analytics 6,398 61,128 620,450 27,999,315
Facebook Domain Insights 2,562 14,569 97,885 2,358,461
Quantcast Measurement 2,081 36,166 48,515 1,104,044
comScore 2,058 8,752 33,590 675,536
New Relic 1,878 10,774 47,260 1,878,956
Google Conversion Tracking 1,859 11,786 71,831 711,364
Omniture SiteCatalyst 1,468 5,304 16,977 188,172
Rapleaf 1,436 7,195 19,738 575
Facebook Pixel 1,338 8,580 66,945 785,581
Lotame Crowd Control 1,130 6,205 24,158 11,702
MediaMath 1,128 5,149 19,600 5,971
DoubleClick Floodlight 1,016 4,618 13,425 37,075
Optimizely 942 3,571 11,457 239,970
Twitter Analytics 784 3,793 11,204 19,324
Chartbeat 778 2,567 4,903 16,967
Bing Universal Event Tracking 752 4,042 12,085 45,417
CrazyEgg 749 4,133 14,129 137,777
Krux Digital 711 3,052 7,239 3,428
Datalogix 636 3,269 11,228 453
Google Analytics with Ad Tracking 584 3,427 18,039 335,542

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Analytics, or web analytics is gathered by measuring internet data either directly or indirectly. BuiltWith tracks on-site analytical systems that are typically identified by their javascript signature. Analytics typically works by allowing the javascript tag to perform certain functions such as creating a cookie (that allows return visitor tracking, bounce tracking) and testing browser functionality (version, screensize) as well as this the request provides the tracking code with information regarding the location of the visitor. All of this information is aggregated and compiled into the analytical information made available to the user.

Google Analytics which was launched in November 2005 is currently the most used analytical package on the internet, which was based on Urchin 5, which still features in the top analytical packages in use today, Google’s analytics javascript tag is probably the most hit URL in the world.