Analytics Usage Distribution in the Top 1 Million Sites

Distribution for websites using Analytics technologies

Top In Analytics Usage Distribution in the Top 1 Million Sites
Technology Websites %
Google Analytics 490,654 49.07
Global Site Tag 436,760 43.68
Facebook Pixel 172,640 17.26
Facebook Signal 147,536 14.75
Google Conversion Linker 128,493 12.85
Facebook Conversion Tracking 114,478 11.45
Facebook Domain Insights 81,006 8.1
Hotjar 72,479 7.25
Google Conversion Tracking 64,046 6.4
Yandex Metrika 59,200 5.92
Bing Universal Event Tracking 51,098 5.11
Microsoft Clarity 45,827 4.58
LinkedIn Insights 45,683 4.57
New Relic 44,673 4.47
Google Optimize 360 40,716 4.07
TikTok Conversion Tracking Pixel 38,428 3.84
Cloudflare Insights 35,651 3.57
Cloudflare Web Analytics 33,654 3.37
Fastly 33,109 3.31
Hubspot 28,863 2.89
Matomo 25,305 2.53
Twitter Website Universal Tag 25,056 2.51
Cloudflare Rocket Loader 23,505 2.35
Twitter Conversion Tracking 21,158 2.12
DoubleClick Floodlight 20,371 2.04
Pinterest Conversion Tracking 19,299 1.93
Funding Choices 19,091 1.91
Yahoo Web Analytics 17,803 1.78
Klaviyo 16,869 1.69
Quantcast Measurement 15,990 1.6
Rapleaf 15,213 1.52
Lotame Crowd Control 15,138 1.51
Adobe Dynamic Tag Management 15,010 1.5
Adobe Marketing Cloud 13,906 1.39
comScore 13,633 1.36
Trustpilot 13,072 1.31
Yahoo Dot 12,901 1.29
LiveRamp 12,424 1.24
Omniture SiteCatalyst 12,301 1.23
CrazyEgg 11,704 1.17
Baidu Analytics 11,398 1.14
Amplitude 10,667 1.07
Snowplow 10,651 1.07
Google Analytics IP Anonymization 10,548 1.05
Segment 10,035 1
Azure Monitor 9,448 0.94
Salesforce 9,316 0.93
Active Campaign 9,299 0.93
Adobe Analytics 9,215 0.92
Twitter Analytics 8,978 0.9
KnowBe4 8,656 0.87
Visual Website Optimizer 8,642 0.86
Pardot 8,625 0.86
MailerLite 8,136 0.81
FullStory 8,093 0.81
Reddit Conversion Tracking 7,317 0.73
Microsoft Application Insights 7,258 0.73
Akamai mPulse 7,227 0.72
Tynt Tracer 7,177 0.72
Adobe Launch 6,906 0.69
Microsoft Azure Monitor 6,805 0.68
Marketo 6,681 0.67
Mixpanel 6,351 0.64
Salesforce Audience Studio 6,276 0.63
Digital Window 5,848 0.58
Supership 5,775 0.58
Everest Technologies 5,737 0.57
MediaMath 5,622 0.56
Mouseflow 5,588 0.56
Adobe Experience Platform Identity Service 5,448 0.54
PostHog 5,169 0.52
Optimizely 5,156 0.52
51.la 5,081 0.51
ZoomInfo 5,021 0.5
Histats 4,974 0.5
StatCounter 4,759 0.48
loader.io 4,599 0.46
Dotomi 4,599 0.46
Lucky Orange 4,483 0.45
accessiBe 4,475 0.45
33 Across 4,437 0.44
Attentive 4,350 0.43
Datadog 4,149 0.41
UptimeRobot 4,133 0.41
Pingdom RUM 4,021 0.4
Report URI 4,011 0.4
SendPulse 4,003 0.4
CNZZ 3,971 0.4
Heap 3,968 0.4
6sense 3,931 0.39
Google Analytics with Ad Tracking 3,924 0.39
Confiant 3,744 0.37
Matomo Tag Manager 3,718 0.37
Chartbeat 3,693 0.37
Grafana 3,636 0.36
RudderStack 3,535 0.35
Pendo 3,403 0.34
Moat 3,274 0.33
Smartlook 3,117 0.31
Omniture Adobe Test and Target 3,066 0.31
Leadfeeder 3,049 0.3
Plausible Analytics 2,958 0.3
Kwai Conversion Tracking 2,936 0.29
Bazaarvoice 2,915 0.29
AppsFlyer 2,887 0.29
Naver Analytics 2,804 0.28
LiveInternet 2,751 0.28
Parse.ly 2,725 0.27
Alexa Metrics 2,716 0.27
Signal 2,700 0.27
Alexa Certified Site Metrics 2,680 0.27
Google Call Conversion Tracking 2,647 0.26
Rambler 2,646 0.26
Clearbit 2,641 0.26
Gemius 2,637 0.26
Dynatrace 2,627 0.26
Clicky 2,619 0.26
Gemius PL 2,529 0.25
Visual Studio Tracking 2,524 0.25
Eloqua 2,476 0.25
CQuotient 2,412 0.24
PayPal Marketing Solutions 2,409 0.24
Ravelin 2,405 0.24
Adobe Experience Platform Launch 2,367 0.24
Yahoo Tag Manager 2,325 0.23
AB Tasty 2,319 0.23
Fathom Analytics 2,304 0.23
Branch 2,287 0.23
Mautic 2,270 0.23
Convert 2,205 0.22
OpenTelemetry 2,200 0.22
Content Square 2,177 0.22
Omnisend 2,120 0.21
G2 Conversion 2,062 0.21
dotdigital Engagement Cloud 2,055 0.21
Amazon Advertising Sizmek Ad Suite 2,052 0.21
Nakanohito 2,048 0.2
Inspectlet 2,040 0.2
Piwik PRO 2,022 0.2
Pmetrics 1,965 0.2
Adjust 1,926 0.19
Capterra 1,902 0.19
Innocraft Cloud 1,850 0.18
iGoDigital 1,846 0.18
Salesforce Web to Lead 1,777 0.18
Demandbase 1,765 0.18
Zoho PageSense 1,740 0.17
Metricool 1,731 0.17
BlueConic 1,726 0.17
TradeDoubler 1,710 0.17
ConvertKit 1,706 0.17
whos.amung.us 1,703 0.17
ProfitWell 1,643 0.16
AppDynamics 1,630 0.16
Ahoy 1,629 0.16
Nielsen 1,622 0.16
Salesforce Marketing Cloud Personalisation 1,618 0.16
WP Advanced Ads 1,603 0.16
Secomapp 1,586 0.16
Roistat 1,581 0.16
Sumo 1,534 0.15
Rebuy 1,530 0.15
Braze 1,521 0.15
Treasure Data 1,512 0.15
Salesforce Interaction Studio 1,502 0.15
Survicate 1,488 0.15
ScarabResearch 1,473 0.15
Bold Commerce 1,453 0.15
Zaraz 1,449 0.14
AudioEye 1,402 0.14
SALESmanago 1,386 0.14
Insider 1,383 0.14
ThreatMetrix 1,381 0.14
Bombora 1,380 0.14
SalesLoft 1,376 0.14
Elevar 1,342 0.13
AT Internet 1,334 0.13
Navegg 1,294 0.13
Usabilla 1,281 0.13
SpeedCurve 1,277 0.13
Acint 1,259 0.13
Customer.io 1,239 0.12
Claritas 1,206 0.12
Honeybadger 1,170 0.12
eSputnik 1,149 0.11
Flag Counter 1,137 0.11
Bizible 1,134 0.11
Automizely 1,115 0.11
Shopify Tracking 1,111 0.11
OptiMonk 1,082 0.11
Shareaholic 1,075 0.11
Monsido 1,073 0.11
Mieruca 1,068 0.11
ConnectWise 1,063 0.11
Mindbox 1,060 0.11
BrightEdge 1,055 0.11
Dynamic Yield 1,046 0.1
DataXu 1,038 0.1
MailMunch 1,033 0.1
Drip 1,022 0.1
WebTrends 1,021 0.1
Poptin 1,008 0.1
Ptengine 1,001 0.1
Digioh 993 0.1
Loggly 988 0.1
Nosto 987 0.1
Tapfiliate 986 0.1
TVSquared 984 0.1
Findify 977 0.1
Kenshoo 975 0.1
PageFly 974 0.1
iovation 958 0.1
CleverTap 951 0.1
GRIN 943 0.09
LaunchDarkly 942 0.09
Stackify 937 0.09
Quantum Metric 936 0.09
Exponea 911 0.09
Loop Returns 910 0.09
Riskified 897 0.09
Loyalty Lion 893 0.09
Northbeam 884 0.09
Sift Science 875 0.09
UpSellit 873 0.09
Blue 867 0.09
Commanders Act 865 0.09
Plotly 856 0.09
TeaLeaf 844 0.08
Fingerprint Pro 838 0.08
Listrak 827 0.08
Emarsys eMarketing Suite 820 0.08
PicReel 812 0.08
Karte 805 0.08
RD Station 803 0.08
Qubit 801 0.08
ETracker 795 0.08
Feathr 792 0.08
Kameleoon 782 0.08
Monetate 763 0.08
SharpSpring 758 0.08
FirstPromoter 753 0.08
Yottaa 751 0.08
Raygun 747 0.07
userTrack 743 0.07
ipstack 741 0.07
Lead Forensics 739 0.07
Forter 733 0.07
AD EBis 722 0.07
Instana 717 0.07
Akamai Page Integrity Manager 717 0.07
Google Analyticator 716 0.07
OwnerIQ 712 0.07
Pipedrive 704 0.07
Microsoft Dynamics 365 Marketing 700 0.07
emBlue 698 0.07
Curalate 684 0.07
Hyros 681 0.07
CartStack 681 0.07
ClickDimensions 681 0.07
Freshworks CRM 671 0.07
CallTrackingMetrics 671 0.07
ClickFunnels 666 0.07
Umami 662 0.07
FouAnalytics 662 0.07
PriceSpider 659 0.07
aWeber 658 0.07
Statsig 654 0.07
Adscale 649 0.06
Metorik 638 0.06
Thrive Leads 636 0.06
HotLog 623 0.06
DotMetrics 623 0.06
Zeotap 617 0.06
WizRocket 616 0.06
Partnerize 607 0.06
Qualified 607 0.06
Retail Rocket 599 0.06
Infusionsoft 596 0.06
Efficient Frontier 594 0.06
Userpilot 591 0.06
Gaug.es 590 0.06
Woopra 581 0.06
Retention.com 581 0.06
Clerk 580 0.06
MoEngage 579 0.06
Heatmap IT 577 0.06
PartnerStack 569 0.06
Affiliatly 568 0.06
Agora 566 0.06
Cedexis 551 0.06
Netcore 539 0.05
Lytics 537 0.05
Acoustic Campaign 528 0.05
InsightExpress 528 0.05
Act-On 526 0.05
Sprig 518 0.05
Site24x7 517 0.05
Google AMP Client ID 514 0.05
Zarget 512 0.05
RevenueHunt 507 0.05
SessionCam 506 0.05
Marin Software 505 0.05
UserGuiding 504 0.05
Retargeted 503 0.05
ShieldSquare 499 0.05
SecuredVisit 499 0.05
Visitor Analytics 494 0.05
4Cite 494 0.05
SpyCloud 488 0.05
Hitwebcounter 482 0.05
SaleCycle 480 0.05
Zoho CRM 479 0.05
OneAll 476 0.05
Google Content Experiments 473 0.05
mParticle 470 0.05
SmartHint 469 0.05
Albacross 464 0.05
Oribi Analytics 456 0.05
Social Miner 452 0.05
Angulartics 449 0.04
eXTReMe Tracking 447 0.04
Care Cart 446 0.04
Konduto 445 0.04
Decibel Insight 445 0.04
HighLevel 440 0.04
Supabase 439 0.04
Black Crow AI 439 0.04
Doppler 435 0.04
Smart Emailing 430 0.04
Tolstoy 428 0.04
Leadinfo 427 0.04
AdTriba 425 0.04
ShinyStat 422 0.04
IO Technologies 422 0.04
ClickTale 420 0.04
Connectif 420 0.04
Crimson Hexagon 419 0.04
Boomtrain 413 0.04
Infoline 413 0.04
Zeta Marketing Platform 410 0.04
Ortto 409 0.04
KISSmetrics 408 0.04
Yieldify 405 0.04
OnThe IO 403 0.04
Supercounters 399 0.04
Openstat 398 0.04
Clarivate 398 0.04
Terminus 398 0.04
Oktopost 395 0.04
GlassBox 393 0.04
Merge 392 0.04
Littledata 388 0.04
Netcore Cloud 387 0.04
Maxymiser 386 0.04
HetrixTools 383 0.04
Dreamdata 383 0.04
Mutiny 381 0.04
Webtrekk 379 0.04
Crowdriff 376 0.04
Acecounter 372 0.04
Keen IO 371 0.04
Tatari 365 0.04
Squeezely 364 0.04
Smartech 363 0.04
ChurnZero 361 0.04
ProLayers LeadConnector 360 0.04
BloomReach 355 0.04
Smart Leads Inc 353 0.04
Plerdy 348 0.03
Trengo 346 0.03
Eulerian 344 0.03
TUNE 343 0.03
US Gov Digital Analytics Program 342 0.03
AutomateWoo 338 0.03
Analytics Insights for WordPress 330 0.03
Coremetrics 329 0.03
ActiveProspect 327 0.03
Flocktory 326 0.03
Open Web Analytics 324 0.03
GA Connector 322 0.03
ContactPigeon 322 0.03
Freshmarketer 321 0.03
Revolver Maps 320 0.03
Simon Data 319 0.03
Clearsale 317 0.03
minFraud MaxMind 316 0.03
Kommo 314 0.03
Aptrinsic 314 0.03
Opinary 312 0.03
Amazon CloudWatch RUM 312 0.03
retail CRM 311 0.03
Mather Economics 311 0.03
WhatConverts 310 0.03
Clustr Maps 309 0.03
Salesfire 309 0.03
BlueCore 309 0.03
SpyLog 308 0.03
Segmentify 308 0.03
Beusable 306 0.03
Blotout 306 0.03
The Hotels Network 304 0.03
SteelHouse 302 0.03
Toast 301 0.03
EveryAction 301 0.03
Conversant Media 301 0.03
ZenClerk 301 0.03
SMSBump 300 0.03
360 298 0.03
Popupsmart 298 0.03
Freshsales 297 0.03
Hello Retail 297 0.03
Triggered Messaging 296 0.03
Carma Marketing Hub 295 0.03
Simple Analytics 293 0.03
Gainsight 293 0.03
LiveTex 290 0.03
Foleon 290 0.03
Linx Impulse 289 0.03
Intelligems 289 0.03
OpenReplay 287 0.03
Wicked Reports 287 0.03
DMD 287 0.03
Facebook Tag API 285 0.03
GoKwik 285 0.03
Resonate 282 0.03
Wootric 280 0.03
Enviou 280 0.03
AvantMetrics 280 0.03
ConvertFlow 279 0.03
Gleam 276 0.03
Dun and Brandstreet Visitor Intelligence 276 0.03
Netmining 275 0.03
KickFire 274 0.03
LimeSpot 272 0.03
Affilae 271 0.03
Optimove 270 0.03
ForeSee Results 269 0.03
Linx Retail 268 0.03
StatusCake 268 0.03
Wheelio 267 0.03
Optimizely Recommendations 265 0.03
REDretarget 261 0.03
PersonaClick 259 0.03
Get Lasso 257 0.03
Informz 257 0.03
Datatrics 256 0.03
Usablenet 256 0.03
GoSquared 255 0.03
Caltat 254 0.03
Proof 253 0.03
Ometria 253 0.03
FC2 Analyzer 252 0.03
Flexmail 251 0.03
Infinity 250 0.02
PathFactory 249 0.02
Certona 249 0.02
SiTest 248 0.02

3,254,057 Detections

of Analytics and Tracking in the Top 1 Million Sites. Last updated 14th Jan 2024.

Google Analytics Google Analytics is currently the most popular technology in this category.

Top 1m
Top 1,000,000 sites by traffic
3,254,057
Top 100k
Top 100,000 sites by traffic
582,534
Top 10k
Top 10,000 sites by traffic
75,612
Entire Internet
120,019,787
United States
39,347,687
United Kingdom
5,022,443
Russia
5,301,650
Brazil
3,907,105
Germany
2,919,796
Japan
2,110,171
Netherlands
2,274,353
Australia
2,369,789
France
2,220,152
Italy
2,049,935
Canada
1,967,450
India
1,754,910
China
2,180,662
Spain
1,430,505
Poland
1,207,793
.co
1,068,436
CH Switzerland
761,925
CZ Czech Republic
669,931
BE Belgium
683,336
MX Mexico
608,414
TR Turkey
546,360
SE Sweden
600,936
IO .io
614,517
VN Vietnam
550,806
DK Denmark
500,753
HU Hungary
442,668
AR Argentina
433,533
ZA South Africa
453,552
KR South Korea
466,630
UA Ukraine
393,961
AT Austria
374,347
NZ New Zealand
401,628
GR Greece
363,104
RO Romania
326,163
ID Indonesia
335,664
IL Israel
312,503
PT Portugal
301,303
CL Chile
302,106
TW Taiwan
296,560
FI Finland
291,097
NO Norway
286,900
SK Slovakia
252,147
ME .me
244,045
IE Ireland
223,684
MY Malaysia
224,625
SG Singapore
198,943
TH Thailand
173,647
AE UAE
179,495
CC Cocos Islands
188,989
LT Lithuania
145,027
BG Bulgaria
138,177
HK Hong Kong
143,335
PK Pakistan
111,117
AI Anguilla
112,125
RS Serbia
90,834
EE Estonia
96,167
PE Peru
93,505
SI Slovenia
89,840
IR Iran
73,813
HR Croatia
78,677
TV .tv
77,446
PH Philippines
78,044
LV Latvia
76,390
BY Belarus
75,138
KZ Kazakhstan
74,123
NG Nigeria
67,432
SA Saudi Arabia
60,094
MA Morocco
56,326
BD Bangladesh
45,652
LU Luxembourg
46,254
EC Ecuador
46,009
UY Uruguay
42,727
KE Kenya
42,657
LK Sri Lanka
33,661
IS Iceland
33,154
NU Niue
32,250
NP Nepal
30,320
EG Egypt
27,870
CR Costa Rica
28,322
MT Malta
26,258
GE Georgia
27,842
TN Tunisia
25,104
AM Armenia
24,295
GT Guatemala
20,285
GG Guernsey
19,920
AZ Azerbaijan
17,990
UZ Uzbekistan
20,119
MD Moldova
18,735
PW Palau
21,437
DO Dominican Republic
18,213
MK Macedonia
16,650
CY Cyprus
17,301
RE Reunion
17,854
VE Venezuela
15,667
PY Paraguay
14,737
PA Panama
15,144
QA Qatar
14,882
AL Albania
14,459
PR Puerto Rico
14,883
LB Lebanon
13,327
BA Bosnia and Herzegovina
11,554
WS Samoa
11,763
TO Tonga
9,579
GH Ghana
11,947
BO Bolivia
10,510
TZ Tanzania
10,567
SH Saint Helena
10,953
KW Kuwait
10,422
JO Jordan
9,473
VC Saint Vincent and the Grenadines
10,228
UG Uganda
9,535
LI Liechtenstein
9,392
DZ Algeria
8,356
MU Mauritius
8,947
SV El Salvador
7,733
MN Mongolia
7,779
SO Somalia
8,676
BS Bahamas
7,064
IM Isle of Man
8,022
ZW Zimbabwe
6,877
FM Micronesia
6,469
CM Cameroon
7,423
KH Cambodia
6,455
BZ Belize
6,300
OM Oman
6,494
BH Bahrain
6,564
HN Honduras
6,047
KG Kyrgyzstan
5,742
AF Afghanistan
5,477
NA Namibia
5,528
MM Myanmar
4,797
CX Christmas Island
5,487
CI Cote d'Ivoire
4,986
GP Guadeloupe
5,120
MC Monaco
4,681
SN Senegal
4,579
MQ Martinique
4,725
AD Andorra
3,936
NI Nicaragua
3,780
MV Maldives
3,513
PS Palestine
3,289
AO Angola
3,572
SC Seychelles
3,132
ZM Zambia
3,130
JM Jamaica
3,086
MZ Mozambique
3,043
IQ Iraq
2,872
NC New Caledonia
3,306
ET Ethiopia
2,888
KY Cayman Islands
3,050
AG Antigua and Barbuda
2,954
BW Botswana
3,023
CD Congo
2,778
TT Trinidad and Tobago
2,817
VI United States Virgin Islands
2,890
BM Bermuda
2,722
RW Rwanda
2,575
FO Faroe Islands
2,724
MG Madagascar
2,545
ST Sao Tome and Principe
2,271
GI Gibraltar
1,989
BJ Benin
1,884
FJ Fiji
1,757
TG Togo
1,810
JE Jersey
1,878
TJ Tajikistan
1,687
AS American Samoa
1,658
BB Barbados
1,504
SR Suriname
1,539
AW Aruba
1,668
LC Saint Lucia
1,605
GY Guyana
1,426
SM San Marino
1,392
GS South Georgia and the South Sandwich Islands
1,570
MS Montserrat
1,483
BF Burkina Faso
1,315
MW Malawi
1,212
HT Haiti
1,189
PM Saint Pierre and Miquelon
1,224
GL Greenland
1,174
GF French Guiana
1,237
PF French Polynesia
938
TC Turks and Caicos Islands
904
YE Yemen
833
PG Papua New Guinea
885
BT Bhutan
815
YT Mayotte
1,008
CU Cuba
800
GD Grenada
843
SD Sudan
784
VG British Virgin Islands
760
VU Vanuatu
760
SX Sint Maarten
639
GM Gambia
711
BI Burundi
744
TM Turkmenistan
591
BN Brunei
640
ML Mali
686
SL Sierra Leone
680
AX Åland Islands
637
LY Libya
556
LS Lesotho
616
GU Guam
630
MO Macao
386
GA Gabon
561
SY Syria
493
SB Solomon Islands
541
NE Niger
486
VA Vatican City
238
LR Liberia
474
DJ Djibouti
471
MR Mauritania
424
TL East Timor
421
SZ Swaziland
453
CK Cook Islands
432
WF Wallis and Futuna
375
CV Cabo Verde
386
GN Guinea
326
CW Curacao
393
MP Northern Mariana Islands
299
KN Saint Kitts and Nevis
244
DM Dominica
244
LA Lao People's Democratic Republic
212
TD Chad
163
MH Marshall Islands
126
SJ Svalbard and Jan Mayen
112
CG Congo
114
SS South Sudan
93
FK Falkland Islands
99
NF Norfolk Island
51
KI Kiribati
87
HM Heard Island and McDonald Islands
70
KM Comoros
60
GW Guinea-Bissau
61
UM United States Minor Outlying Islands
50
GQ Equatorial Guinea
24
AQ Antarctica
25
NR Nauru
20
BV Bouvet Island
15
CF Central African Republic
9
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