Analytics Usage Statistics

Statistics for websites using Analytics technologies

Google Analytics
Facebook Domain Insights
Google Conversion Tracking
Facebook Pixel
New Relic
Quantcast Measurement
comScore
Rapleaf
LiveRamp
MediaMath

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Name 10k 100k Million Entire Web
Google Analytics 6,410 69,386 634,255 27,999,315
Facebook Domain Insights 2,615 14,216 81,651 2,358,461
comScore 2,205 10,023 38,638 675,536
Quantcast Measurement 2,186 10,481 65,944 1,104,044
Google Conversion Tracking 1,894 12,002 78,342 711,364
New Relic 1,880 11,175 48,169 1,878,956
Rapleaf 1,619 8,480 26,357 575
LiveRamp 1,591 8,421 26,236 154
MediaMath 1,529 7,643 37,221 5,971
Omniture SiteCatalyst 1,459 5,298 17,151 188,172
Facebook Pixel 1,426 11,215 66,711 785,581
Lotame Crowd Control 1,296 7,050 33,477 11,702
DoubleClick Floodlight 1,057 5,188 17,153 37,075
Optimizely 921 3,560 13,119 239,970
Krux Digital 862 4,040 13,362 3,428
Twitter Analytics 802 3,893 11,550 19,324
Bing Universal Event Tracking 788 4,322 16,640 45,417
Chartbeat 787 2,575 5,674 16,967
Datalogix 775 4,488 19,382 453
CrazyEgg 726 4,091 16,848 137,777

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Analytics, or web analytics is gathered by measuring internet data either directly or indirectly. BuiltWith tracks on-site analytical systems that are typically identified by their javascript signature. Analytics typically works by allowing the javascript tag to perform certain functions such as creating a cookie (that allows return visitor tracking, bounce tracking) and testing browser functionality (version, screensize) as well as this the request provides the tracking code with information regarding the location of the visitor. All of this information is aggregated and compiled into the analytical information made available to the user.

Google Analytics which was launched in November 2005 is currently the most used analytical package on the internet, which was based on Urchin 5, which still features in the top analytical packages in use today, Google’s analytics javascript tag is probably the most hit URL in the world.