Analytics Usage Statistics

Statistics for websites using Analytics technologies

Google Analytics
Facebook Signal
Facebook Domain Insights
Google Conversion Tracking
Facebook Pixel
Quantcast Measurement
comScore
New Relic
MediaMath
Rapleaf

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Name 10k 100k Million Entire Web
Google Analytics 6,399 62,332 450,036 29,329,524
Facebook Domain Insights 2,653 13,604 74,516 2,737,757
comScore 2,390 11,679 33,255 77,848
Quantcast Measurement 2,370 11,884 43,110 1,084,289
Facebook Signal 2,239 14,265 54,133 506
Rapleaf 1,981 9,075 23,798 509
Google Conversion Tracking 1,961 12,821 56,466 1,023,647
MediaMath 1,902 9,185 22,319 6,052
New Relic 1,859 10,937 48,132 2,182,557
Facebook Pixel 1,802 12,419 70,266 1,351,897
Lotame Crowd Control 1,656 8,758 22,183 9,218
LiveRamp 1,638 7,959 21,396 455
Everest Technologies 1,567 7,560 21,826 752
Omniture SiteCatalyst 1,428 5,294 15,819 148,781
Datalogix 1,120 5,847 15,719 484
DoubleClick Floodlight 1,074 5,203 15,626 32,197
Krux Digital 992 4,100 9,017 3,992
Bing Universal Event Tracking 960 5,354 16,540 54,011
Twitter Analytics 851 3,811 10,840 16,174
Optimizely 829 3,300 8,782 222,074

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Analytics, or web analytics is gathered by measuring internet data either directly or indirectly. BuiltWith tracks on-site analytical systems that are typically identified by their javascript signature. Analytics typically works by allowing the javascript tag to perform certain functions such as creating a cookie (that allows return visitor tracking, bounce tracking) and testing browser functionality (version, screensize) as well as this the request provides the tracking code with information regarding the location of the visitor. All of this information is aggregated and compiled into the analytical information made available to the user.

Google Analytics which was launched in November 2005 is currently the most used analytical package on the internet, which was based on Urchin 5, which still features in the top analytical packages in use today, Google’s analytics javascript tag is probably the most hit URL in the world.