Analytics Usage Statistics

Statistics for websites using Analytics technologies

Google Analytics
Facebook Signal
Facebook Pixel
Google Conversion Tracking
Facebook Domain Insights
New Relic
Quantcast Measurement
Rapleaf
comScore
Bing Universal Event Tracking

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Name 10k 100k Million Entire Web
Google Analytics 7,049 73,454 613,544 39,898,129
Facebook Signal 3,063 24,258 129,012 587
Facebook Domain Insights 2,536 13,077 78,161 7,315,604
Facebook Pixel 2,479 21,562 115,572 3,818,907
Quantcast Measurement 2,099 8,990 47,618 1,788,488
Google Conversion Tracking 2,048 15,957 85,885 2,191,521
comScore 1,977 8,023 35,137 1,785,275
Rapleaf 1,976 8,322 23,861 4,101
Everest Technologies 1,801 6,383 20,318 2,645
LiveRamp 1,774 7,393 19,829 3,895
New Relic 1,759 9,826 37,815 2,544,733
MediaMath 1,682 6,278 19,445 22,242
Lotame Crowd Control 1,526 6,656 20,020 291,931
Omniture SiteCatalyst 1,348 4,767 14,025 381,579
Krux Digital 1,257 4,490 9,430 103,412
Bing Universal Event Tracking 1,236 7,869 24,456 292,230
DoubleClick Floodlight 1,129 5,257 17,798 125,837
Datalogix 956 3,701 12,313 1,732
Twitter Analytics 954 3,920 14,759 114,135
Global Site Tag 933 7,043 71,115 3,242,422

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Analytics, or web analytics is gathered by measuring internet data either directly or indirectly. BuiltWith tracks on-site analytical systems that are typically identified by their javascript signature. Analytics typically works by allowing the javascript tag to perform certain functions such as creating a cookie (that allows return visitor tracking, bounce tracking) and testing browser functionality (version, screensize) as well as this the request provides the tracking code with information regarding the location of the visitor. All of this information is aggregated and compiled into the analytical information made available to the user.

Google Analytics which was launched in November 2005 is currently the most used analytical package on the internet, which was based on Urchin 5, which still features in the top analytical packages in use today, Google’s analytics javascript tag is probably the most hit URL in the world.