Analytics Usage Distribution in the Top 1 Million Sites

Distribution for websites using Analytics technologies

Top In Analytics Usage Distribution in the Top 1 Million Sites
Technology Websites %
Google Analytics 582,663 58.27
Global Site Tag 334,222 33.42
Facebook Pixel 191,490 19.15
Facebook Conversion Tracking 123,712 12.37
Facebook Signal 119,549 11.95
Google Conversion Linker 98,507 9.85
Facebook Domain Insights 95,847 9.58
Google Conversion Tracking 90,185 9.02
Hotjar 73,723 7.37
New Relic 72,836 7.28
LinkedIn Insights 48,856 4.89
Google Optimize 360 48,172 4.82
Matomo 44,657 4.47
Yandex Metrika 42,704 4.27
Bing Universal Event Tracking 37,112 3.71
Fastly 32,071 3.21
Hubspot 29,990 3
Cloudflare Insights 27,609 2.76
Baidu Analytics 26,726 2.67
Moat 25,530 2.55
Cloudflare Rocket Loader 24,944 2.49
Cloudflare Web Analytics 24,326 2.43
Quantcast Measurement 23,702 2.37
comScore 23,466 2.35
Twitter Website Universal Tag 23,314 2.33
Twitter Analytics 20,864 2.09
Preact 19,464 1.95
Google Analytics IP Anonymization 19,237 1.92
Mixpanel 18,945 1.89
Twitter Conversion Tracking 18,041 1.8
DoubleClick Floodlight 17,124 1.71
CrazyEgg 15,801 1.58
Rapleaf 14,778 1.48
LiveInternet 14,157 1.42
Adobe Dynamic Tag Management 14,109 1.41
Omniture SiteCatalyst 13,321 1.33
Adobe Analytics 12,946 1.29
CNZZ 12,254 1.23
TikTok Conversion Tracking Pixel 12,130 1.21
Klaviyo 12,110 1.21
Pinterest Conversion Tracking 12,096 1.21
Microsoft Clarity 11,330 1.13
Adobe Marketing Cloud 10,770 1.08
LiveRamp 10,587 1.06
Pardot 10,559 1.06
Segment 10,204 1.02
Salesforce 10,196 1.02
Adobe Experience Platform Identity Service 9,954 1
Everest Technologies 9,946 0.99
Snowplow 9,851 0.99
Yahoo Web Analytics 9,686 0.97
StatCounter 9,195 0.92
MediaMath 9,085 0.91
Trustpilot 8,944 0.89
FullStory 8,612 0.86
Optimizely 8,528 0.85
Active Campaign 8,173 0.82
Lotame Crowd Control 7,981 0.8
Alexa Certified Site Metrics 7,874 0.79
Alexa Metrics 7,601 0.76
Microsoft Application Insights 6,964 0.7
Visual Website Optimizer 6,849 0.68
Google Analytics with Ad Tracking 6,564 0.66
Marketo 6,530 0.65
Amplitude 6,409 0.64
Adobe Launch 6,268 0.63
KnowBe4 6,185 0.62
Akamai mPulse 5,682 0.57
Yahoo Dot 5,432 0.54
Mouseflow 5,294 0.53
Lucky Orange 4,999 0.5
Google Call Conversion Tracking 4,906 0.49
Tynt Tracer 4,862 0.49
Salesforce Audience Studio 4,854 0.49
accessiBe 4,720 0.47
Pingdom RUM 4,574 0.46
Clicky 4,480 0.45
Rambler 4,304 0.43
Mailite Lite 4,292 0.43
Chartbeat 4,282 0.43
51.la 4,236 0.42
Histats 4,138 0.41
33 Across 4,110 0.41
Heap 4,106 0.41
Azure Monitor 4,030 0.4
Gemius 3,899 0.39
Digital Window 3,850 0.38
Dotomi 3,764 0.38
loader.io 3,665 0.37
Report URI 3,653 0.37
Dynatrace 3,640 0.36
Reddit Conversion Tracking 3,638 0.36
SendPulse 3,624 0.36
Sumo 3,535 0.35
OwnerIQ 3,440 0.34
Eloqua 3,356 0.34
Attentive 3,254 0.33
Amazon Advertising Sizmek Ad Suite 3,191 0.32
Signal 3,156 0.32
PayPal Marketing Solutions 3,146 0.31
Branch 3,066 0.31
Datadog 2,954 0.3
Acint 2,947 0.29
Bazaarvoice 2,877 0.29
ZoomInfo 2,855 0.29
Gemius PL 2,830 0.28
Mautic 2,728 0.27
Bold Commerce 2,727 0.27
Ahoy 2,718 0.27
UptimeRobot 2,718 0.27
Pmetrics 2,698 0.27
Pendo 2,689 0.27
ConvertKit 2,589 0.26
Shareaholic 2,504 0.25
Inspectlet 2,489 0.25
MailMunch 2,482 0.25
Smartlook 2,479 0.25
Parse.ly 2,414 0.24
Leadfeeder 2,358 0.24
Grafana 2,345 0.23
Yahoo Tag Manager 2,337 0.23
AppDynamics 2,318 0.23
Naver Analytics 2,279 0.23
Salesforce Web to Lead 2,179 0.22
Google Analyticator 2,146 0.21
dotdigital Engagement Cloud 2,089 0.21
Omniture Adobe Test and Target 2,029 0.2
Sqreen 2,028 0.2
AudioEye 1,979 0.2
Nielsen 1,907 0.19
Adobe Experience Platform Launch 1,885 0.19
AppsFlyer 1,867 0.19
ClickFunnels 1,753 0.18
Treasure Data 1,753 0.18
Drip 1,744 0.17
Thrive Leads 1,740 0.17
AB Tasty 1,711 0.17
AT Internet 1,691 0.17
CQuotient 1,663 0.17
Microsoft Azure Monitor 1,655 0.17
iGoDigital 1,654 0.17
Bombora 1,644 0.16
Capterra 1,627 0.16
Visual Studio Tracking 1,593 0.16
TradeDoubler 1,575 0.16
Oribi Analytics 1,551 0.16
aWeber 1,547 0.15
Adjust 1,505 0.15
Omnisend 1,489 0.15
Fathom Analytics 1,476 0.15
Conversant Media 1,468 0.15
6sense 1,448 0.14
Zoho PageSense 1,427 0.14
Infusionsoft 1,369 0.14
SharpSpring 1,367 0.14
Plausible Analytics 1,350 0.14
Nakanohito 1,344 0.13
HotLog 1,332 0.13
ProfitWell 1,330 0.13
Kenshoo 1,313 0.13
WebTrends 1,306 0.13
Efficient Frontier 1,303 0.13
whos.amung.us 1,301 0.13
Secomapp 1,277 0.13
CallTrackingMetrics 1,257 0.13
Matomo Tag Manager 1,243 0.12
Convert 1,240 0.12
BlueConic 1,229 0.12
Customer.io 1,224 0.12
Flag Counter 1,210 0.12
SpeedCurve 1,194 0.12
RudderStack 1,172 0.12
Zeotap 1,161 0.12
Tapfiliate 1,109 0.11
Infonline 1,108 0.11
G2 Crowd Conversion 1,092 0.11
Raygun 1,081 0.11
Claritas 1,076 0.11
ClickDimensions 1,067 0.11
Insider 1,066 0.11
Demandbase 1,060 0.11
DataXu 1,055 0.11
Marin Software 1,037 0.1
ETracker 1,026 0.1
Navegg 1,019 0.1
Feathr 1,018 0.1
Infoline 1,015 0.1
RD Station 1,013 0.1
Dynamic Yield 1,000 0.1
Act-On 996 0.1
Lead Forensics 995 0.1
ScarabResearch 966 0.1
ipstack 956 0.1
Poptin 937 0.09
Bronto 895 0.09
Ptengine 885 0.09
Nosto 885 0.09
Partnerize 874 0.09
Listrak 874 0.09
Digioh 870 0.09
Sift Science 869 0.09
Monsido 867 0.09
Findify 864 0.09
AD EBis 863 0.09
BrightEdge 854 0.09
SessionCam 851 0.09
Braze 849 0.08
UpSellit 843 0.08
OneAll 838 0.08
OptiMonk 821 0.08
SalesLoft 812 0.08
Metricool 810 0.08
Google Content Experiments 808 0.08
Heatmap IT 807 0.08
Content Square 802 0.08
GRIN 800 0.08
Facebook Tag API 789 0.08
SteelHouse 784 0.08
Bizible 777 0.08
Qubit 776 0.08
CleverTap 775 0.08
Woopra 770 0.08
Visitor Analytics 750 0.08
Monetate 750 0.08
Sensors Data 748 0.07
Fireblade 746 0.07
Instana 739 0.07
CoolaData 737 0.07
eSputnik 736 0.07
Innocraft Cloud 734 0.07
Openstat 733 0.07
Roistat 729 0.07
Google AMP Client ID 726 0.07
Visual IQ 726 0.07
Lytics 721 0.07
PageFly 715 0.07
Acoustic Campaign 714 0.07
Gaug.es 710 0.07
Usabilla 707 0.07
KISSmetrics 700 0.07
TVSquared 700 0.07
Loyalty Lion 697 0.07
Autopilot 697 0.07
Plotly 694 0.07
Affiliatly 682 0.07
eXTReMe Tracking 681 0.07
FirstPromoter 681 0.07
ClickTale 672 0.07
Riskified 672 0.07
BloomReach 669 0.07
IO Technologies 667 0.07
OnThe IO 647 0.06
PriceSpider 646 0.06
Revolver Maps 643 0.06
SALESmanago 640 0.06
TeaLeaf 639 0.06
Mieruca 637 0.06
Angulartics 637 0.06
Freshworks CRM 628 0.06
Salesforce Interaction Studio 628 0.06
Yottaa 625 0.06
Commanders Act 622 0.06
Ravelin 618 0.06
Castle 617 0.06
Zoho CRM 614 0.06
Netmining 613 0.06
Pipedrive 609 0.06
Agora 606 0.06
Honeybadger 605 0.06
Clustr Maps 601 0.06
IgnitionOne 600 0.06
ShinyStat 597 0.06
Forter 596 0.06
Albacross 591 0.06
iovation 591 0.06
Crowdriff 591 0.06
SpyLog 590 0.06
Curalate 575 0.06
Loggly 572 0.06
Alexa Analytics 567 0.06
Karte 565 0.06
ThreatMetrix 558 0.06
Clearbit 558 0.06
Hitwebcounter 552 0.06
WordPress Stats 539 0.05
Elevar 538 0.05
Survicate 537 0.05
Rebuy 528 0.05
Lexity 526 0.05
Proof 526 0.05
Metorik 525 0.05
Site Meter 520 0.05
Webtrekk 520 0.05
360 511 0.05
Retail Rocket 509 0.05
WizRocket 508 0.05
Keywee 508 0.05
Microsoft Dynamics 365 Marketing 504 0.05
Carro 501 0.05
IXI Digital 501 0.05
Keen IO 499 0.05
Mindbox 495 0.05
Hyros 491 0.05
Quantum Metric 486 0.05
Site24x7 485 0.05
Automizely 482 0.05
EveryAction 479 0.05
Maxymiser 475 0.05
Wiredminds 469 0.05
PicReel 465 0.05
Terminus 462 0.05
SaleCycle 456 0.05
Deadline Funnel 453 0.05
Netcore 451 0.05
Yieldify 443 0.04
Cross Pixel Media 442 0.04
Kameleoon 440 0.04
Ve Interactive 435 0.04
Wicked Reports 431 0.04
Tencent Analytics 430 0.04
Freshsales 421 0.04
NeonCRM 420 0.04
Exponea 419 0.04
DotMetrics 417 0.04
Coremetrics 413 0.04
Informz 411 0.04
GoSquared 410 0.04
Clarivate 407 0.04
emBlue 405 0.04
mParticle 404 0.04
SMSBump 403 0.04
GrowingIO 402 0.04
Freshmarketer 402 0.04
Toast 401 0.04
Effective Measure 401 0.04
BlueCore 400 0.04
LeadLander 389 0.04
Care Cart 384 0.04
SiteWit 375 0.04
iPerceptions 372 0.04
PostHog 357 0.04
CartStack 357 0.04
Oktopost 351 0.04
Acecounter 347 0.03
ConvertFlow 346 0.03
US Gov Digital Analytics Program 346 0.03
EX.CO 343 0.03
Beeketing 341 0.03
Blue 340 0.03
Barracuda Web App Firewall 339 0.03
Littledata 338 0.03
LimeSpot 332 0.03
Abandoned Cart Recovery by Marsello 330 0.03
CartKit 330 0.03
FC2 Analyzer 330 0.03
MoEngage 326 0.03
Emarsys eMarketing Suite 326 0.03
REDretarget 325 0.03
i2i 325 0.03
Ontraport 322 0.03
MiloTree 321 0.03
Yellzz 321 0.03
Shopify Tracking 320 0.03
userTrack 318 0.03
Throtle 318 0.03
Dun and Brandstreet Visitor Intelligence 318 0.03
LeadDyno 317 0.03
Swell Rewards 315 0.03
TruConversion 312 0.03
Triggered Messaging 307 0.03
Kochava 306 0.03
ForeSee Results 306 0.03
ProdPerfect 306 0.03
LiveTex 304 0.03
The Hotels Network 304 0.03
Open Web Analytics 303 0.03
51yes 301 0.03
Popupsmart 299 0.03
SpyCloud 294 0.03
Foleon 292 0.03
Your Mailing List Provider 290 0.03
RevenueHunt 287 0.03
mycounter - Page Counter 286 0.03
Decibel Insight 284 0.03
Recruitics 284 0.03
Cloud Technologies 282 0.03
GA Connector 282 0.03
NinthDecimal 280 0.03
Cedexis 278 0.03
Aptrinsic 278 0.03
Nextopia 276 0.03
Eulerian 274 0.03
Agile CRM 272 0.03
ProveSource 270 0.03
Kount 270 0.03
Giraff 270 0.03
Ptengine China 265 0.03
WhatConverts 264 0.03
Leadinfo 262 0.03
Benchmark 261 0.03
Supercounters 260 0.03
Adpearance 258 0.03
Feedify 257 0.03
Akamai Page Integrity Manager 256 0.03
Indicative 255 0.03
KickFire 255 0.03
Gleam 254 0.03
GrowSumo 254 0.03
Tatari 253 0.03
Urchin 5 253 0.03
Trengo 253 0.03
Beusable 252 0.03
Dynamic 1001 252 0.03
Doppler 250 0.02
Funnelytics 250 0.02
Financial Content 249 0.02
Smart Emailing 247 0.02
Web Stat 246 0.02
Perfex 246 0.02
Plerdy 246 0.02
SendOwl 246 0.02
163 245 0.02
OpinionLab 245 0.02
Wheelio 244 0.02
Flocktory 244 0.02
TradePending 242 0.02
ActiveProspect 240 0.02
Typepad Analytics 240 0.02
4Cite 240 0.02
Linkpulse 239 0.02
ThomasNet Web Traxs 238 0.02
Simon Data 238 0.02
SecuredVisit 238 0.02
Qualia 236 0.02
Opinary 236 0.02
Xtremepush 234 0.02
ShieldSquare 233 0.02
Flexmail 232 0.02
minFraud MaxMind 227 0.02
Givex 227 0.02
Smartech 226 0.02
Linqia 225 0.02
Zaius 223 0.02
Blueshift 222 0.02
Crimson Hexagon 216 0.02
Carma Marketing Hub 216 0.02
VisiStat 215 0.02
Extole 215 0.02
Gubagoo 214 0.02
Ometria 214 0.02
HERO 214 0.02
Resonate 213 0.02
IpMeta 211 0.02
AutoLeadStar 209 0.02
Jilt 208 0.02
ChannelAdvisor 208 0.02
Fera 207 0.02
taggbox 207 0.02
Clerk 207 0.02
Wootric 207 0.02
Totango 205 0.02
Zarget 204 0.02
Birdeye 203 0.02

3,219,293 Detections

of Analytics and Tracking in the Top 1 Million Sites. Last updated 15th Jan 2022.

Google Analytics Google Analytics is currently the most popular technology in this category.

Top 1m
Top 1,000,000 sites by traffic
3,219,293
Top 100k
Top 100,000 sites by traffic
582,544
Top 10k
Top 10,000 sites by traffic
93,428
Entire Internet
107,061,512
United States
44,558,360
Russia
4,639,991
United Kingdom
3,660,258
Germany
1,955,506
Japan
1,494,732
Canada
1,400,659
Brazil
1,416,342
France
1,311,883
Netherlands
1,354,148
Australia
1,311,586
Italy
1,048,487
China
1,379,654
India
997,403
Spain
795,031
Poland
552,886
.co
615,492
Switzerland
375,322
.io
463,587
Sweden
382,632
Czech Republic
335,697
Turkey
336,579
Vietnam
334,088
Belgium
351,195
Ukraine
341,981
South Korea
342,738
Mexico
295,895
Argentina
260,375
Indonesia
254,167
Austria
230,586
Denmark
247,768
Taiwan
208,761
Hungary
204,987
South Africa
204,106
Iran
184,521
New Zealand
195,221
Romania
177,338
Finland
168,188
Israel
166,163
Greece
154,870
Norway
161,597
Chile
146,017
.me
169,042
Portugal
149,015
Hong Kong
147,959
Singapore
142,976
Thailand
133,688
Malaysia
135,315
Ireland
125,929
Slovakia
107,136
Cocos Islands
120,944
Philippines
85,463
.tv
84,973
UAE
71,003
Belarus
82,126
Pakistan
63,920
Bulgaria
62,973
Mali
74,474
Kazakhstan
67,186
Lithuania
59,269
Peru
52,417
Serbia
48,049
Nigeria
47,482
Azerbaijan
44,236
Croatia
42,075
Saudi Arabia
43,187
Anguilla
43,805
Latvia
40,718
Slovenia
39,033
Estonia
37,615
Bangladesh
37,128
Luxembourg
28,794
Morocco
26,558
Sri Lanka
25,206
Iceland
24,274
Egypt
22,636
Uruguay
20,329
Ecuador
20,045
Kenya
19,768
Niue
23,262
Georgia
18,761
Malta
18,286
Palau
19,319
Tonga
16,712
Guernsey
16,491
Armenia
14,687
Nepal
14,799
Moldova
14,140
Macedonia
13,409
Dominican Republic
13,421
Costa Rica
12,919
Uzbekistan
14,220
Qatar
12,466
Tunisia
11,659
Venezuela
11,871
Albania
11,254
Micronesia
10,433
Guatemala
10,055
Samoa
10,083
Saint Helena
10,901
Bosnia and Herzegovina
9,173
Cyprus
9,611
Puerto Rico
9,542
Panama
8,829
Algeria
8,158
Paraguay
7,942
Jordan
7,479
Lebanon
7,491
Mongolia
7,328
Kuwait
7,281
Reunion
7,353
Liechtenstein
6,902
Afghanistan
6,401
Isle of Man
6,890
Saint Vincent and the Grenadines
7,182
Bolivia
6,253
Tanzania
5,758
Belize
5,990
Uganda
5,601
Oman
5,587
Bahamas
5,464
Angola
5,467
Ghana
5,360
Mauritius
5,079
El Salvador
4,887
Palestine
4,357
Kyrgyzstan
4,794
Cameroon
4,927
Zimbabwe
3,985
Somalia
4,604
Cambodia
3,912
Honduras
3,673
Bahrain
3,308
Seychelles
3,101
Namibia
3,137
Iraq
3,149
Monaco
2,947
Jamaica
2,914
Antigua and Barbuda
3,109
Nicaragua
2,878
Trinidad and Tobago
2,934
Maldives
2,690
United States Virgin Islands
2,728
Cote d'Ivoire
2,632
Christmas Island
2,789
Gibraltar
2,593
Cuba
2,328
Sao Tome and Principe
2,566
Ethiopia
2,284
Myanmar
2,322
Bermuda
2,379
Mozambique
2,157
Vatican City
2,132
Guadeloupe
2,201
Senegal
2,090
Turkmenistan
2,107
Botswana
1,838
Tajikistan
1,938
Madagascar
1,660
Rwanda
1,648
Zambia
1,612
New Caledonia
1,518
Cayman Islands
1,596
Congo
1,551
Faroe Islands
1,653
Barbados
1,456
Martinique
1,513
Andorra
1,346
Fiji
1,261
Greenland
1,259
Yemen
1,101
American Samoa
1,261
Montserrat
1,257
Saint Lucia
1,207
Turks and Caicos Islands
1,130
Haiti
1,073
South Georgia and the South Sandwich Islands
1,114
Brunei
986
Saint Pierre and Miquelon
1,021
Macao
905
Malawi
859
Guyana
865
British Virgin Islands
905
Syria
840
Sint Maarten
837
Togo
731
Sudan
779
Åland Islands
737
French Polynesia
685
San Marino
653
Mauritania
656
Papua New Guinea
586
Aruba
629
Djibouti
608
Mayotte
577
French Guiana
529
Bhutan
519
Grenada
523
Jersey
553
Burkina Faso
494
Dominica
462
Saint Kitts and Nevis
474
Benin
434
Vanuatu
472
Guam
478
Suriname
376
Burundi
473
Curacao
451
Swaziland
338
Niger
303
Lesotho
371
East Timor
381
Gambia
320
Solomon Islands
336
Libya
263
Cook Islands
305
Sierra Leone
265
Guinea
210
Antarctica
209
Svalbard and Jan Mayen
222
Falkland Islands
187
Norfolk Island
183
Wallis and Futuna
205
Heard Island and McDonald Islands
157
Northern Mariana Islands
180
Gabon
104
Marshall Islands
113
Liberia
105
Nauru
105
Central African Republic
67
Kiribati
66
Lao People's Democratic Republic
76
Pitcairn
58
United States Minor Outlying Islands
46
Chad
47
Guinea-Bissau
19
Congo
11
Cabo Verde
7
Analytics and Tracking Categories