Analytics Usage Distribution in the Top 1 Million Sites

Distribution for websites using Analytics technologies

Top In Analytics Usage Distribution in the Top 1 Million Sites
Technology Websites %
Google Analytics 503,849 50.38
Global Site Tag 439,887 43.99
Facebook Pixel 163,802 16.38
Google Conversion Linker 150,408 15.04
Facebook Conversion Tracking 132,095 13.21
Facebook Signal 111,915 11.19
Facebook Domain Insights 79,108 7.91
Hotjar 75,523 7.55
Google Conversion Tracking 62,137 6.21
Microsoft Clarity 56,855 5.69
Cloudflare Insights 54,897 5.49
Bing Universal Event Tracking 54,444 5.44
Cloudflare Web Analytics 53,570 5.36
TikTok Conversion Tracking Pixel 50,728 5.07
Yandex Metrika 46,686 4.67
Fastly 44,712 4.47
LinkedIn Insights 44,193 4.42
New Relic 40,714 4.07
Twitter Conversion Tracking 30,106 3.01
Hubspot 27,712 2.77
Google Optimize 360 26,939 2.69
Cloudflare Rocket Loader 26,349 2.63
Salesforce 24,896 2.49
Matomo 23,266 2.33
Klaviyo 23,218 2.32
Twitter Website Universal Tag 20,407 2.04
Funding Choices 19,665 1.97
Trustpilot 19,005 1.9
PayPal Marketing Solutions 18,526 1.85
Pinterest Conversion Tracking 18,467 1.85
Adobe Dynamic Tag Management 17,637 1.76
Lotame Crowd Control 13,903 1.39
comScore 13,686 1.37
Adobe Marketing Cloud 13,542 1.35
Twitter Analytics 12,843 1.28
DoubleClick Floodlight 12,837 1.28
Rapleaf 12,625 1.26
Google Analytics IP Anonymization 12,509 1.25
Microsoft Azure Monitor 12,145 1.21
Baidu Analytics 11,816 1.18
CrazyEgg 11,676 1.17
Omniture SiteCatalyst 11,659 1.17
Yahoo Dot 11,448 1.14
LiveRamp 11,047 1.1
Visual Website Optimizer 10,668 1.07
KnowBe4 10,574 1.06
Snowplow 10,560 1.06
Reddit Conversion Tracking 10,544 1.05
Segment 10,443 1.04
Azure Monitor 10,434 1.04
Active Campaign 9,904 0.99
FullStory 8,937 0.89
Pardot 8,782 0.88
Quantcast Measurement 8,726 0.87
Akamai mPulse 8,432 0.84
MailerLite 8,424 0.84
Yahoo Web Analytics 8,212 0.82
RudderStack 8,011 0.8
Grafana 7,828 0.78
Brevo 7,456 0.75
Amplitude 6,872 0.69
MediaMath 6,663 0.67
Report URI 6,172 0.62
Mixpanel 6,020 0.6
Adobe Launch 5,968 0.6
Optimizely 5,950 0.6
Microsoft Application Insights 5,918 0.59
Mouseflow 5,831 0.58
Histats 5,780 0.58
Tynt Tracer 5,706 0.57
Marketo 5,227 0.52
Datadog 4,941 0.49
StatCounter 4,904 0.49
33 Across 4,882 0.49
Digital Window 4,787 0.48
Dynatrace OneAgent 4,768 0.48
UptimeRobot 4,523 0.45
Everest Technologies 4,507 0.45
Dotomi 4,459 0.45
ZoomInfo 4,278 0.43
Attentive 4,266 0.43
Lucky Orange 4,248 0.42
OpenTelemetry 4,171 0.42
Adobe Analytics 4,167 0.42
CNZZ 4,074 0.41
SendPulse 4,070 0.41
loader.io 4,037 0.4
Ruxit 4,019 0.4
Plausible Analytics 3,995 0.4
6sense 3,803 0.38
Confiant 3,768 0.38
PostHog 3,753 0.38
Google Call Conversion Tracking 3,737 0.37
accessiBe 3,697 0.37
Matomo Tag Manager 3,573 0.36
Kwai Conversion Tracking 3,540 0.35
AppsFlyer 3,519 0.35
Nielsen 3,518 0.35
Pingdom RUM 3,508 0.35
Smartlook 3,367 0.34
Heap 3,324 0.33
Supership 3,265 0.33
Chartbeat 3,256 0.33
Pendo 3,099 0.31
Bazaarvoice 3,095 0.31
Dynatrace 3,052 0.31
Google Analytics with Ad Tracking 2,815 0.28
Leadfeeder 2,797 0.28
Clearbit 2,755 0.28
51.la 2,740 0.27
Naver Analytics 2,728 0.27
Clicky 2,684 0.27
LiveInternet 2,600 0.26
AB Tasty 2,552 0.26
Rambler 2,511 0.25
CQuotient 2,484 0.25
Gemius 2,481 0.25
Branch 2,448 0.24
Parse.ly 2,363 0.24
Gemius PL 2,352 0.24
ConvertKit 2,313 0.23
Innocraft Cloud 2,297 0.23
Adjust 2,286 0.23
Eloqua 2,283 0.23
Metricool 2,280 0.23
Content Square 2,215 0.22
dotdigital Engagement Cloud 2,196 0.22
Alexa Metrics 2,157 0.22
Fathom Analytics 2,151 0.22
Adobe Experience Platform Launch 2,130 0.21
Alexa Certified Site Metrics 2,123 0.21
RD Station 2,103 0.21
Omnisend 2,095 0.21
Capterra 2,091 0.21
Rebuy 2,090 0.21
Piwik PRO 2,089 0.21
Convert 2,089 0.21
Ahoy 1,923 0.19
Omniture Adobe Test and Target 1,910 0.19
Signal 1,900 0.19
Inspectlet 1,836 0.18
Roistat 1,822 0.18
Elevar 1,814 0.18
WP Advanced Ads 1,812 0.18
Better Stack 1,791 0.18
Mautic 1,782 0.18
TradeDoubler 1,779 0.18
Freshworks CRM 1,756 0.18
Secomapp 1,726 0.17
Visual Studio Tracking 1,681 0.17
ProfitWell 1,677 0.17
Salesforce Web to Lead 1,665 0.17
Braze 1,657 0.17
Salesforce Marketing Cloud Personalisation 1,628 0.16
Salesforce Audience Studio 1,604 0.16
Claritas 1,602 0.16
Marfeel 1,599 0.16
Yahoo Tag Manager 1,563 0.16
Fingerprint Pro 1,556 0.16
AudioEye 1,545 0.15
whos.amung.us 1,520 0.15
Statsig 1,509 0.15
iGoDigital 1,499 0.15
Moat 1,498 0.15
AppDynamics 1,482 0.15
G2 Conversion 1,475 0.15
Flag Counter 1,473 0.15
Zaraz 1,446 0.14
SALESmanago 1,434 0.14
Salesforce Interaction Studio 1,412 0.14
Apollo IO 1,405 0.14
Insider 1,352 0.14
Treasure Data 1,323 0.13
eSputnik 1,313 0.13
Mindbox 1,311 0.13
ScarabResearch 1,299 0.13
Navegg 1,289 0.13
ClickFunnels 1,281 0.13
Survicate 1,281 0.13
Simprosys 1,281 0.13
Amazon Advertising Sizmek Ad Suite 1,279 0.13
Umami 1,272 0.13
Demandbase 1,265 0.13
PicReel 1,264 0.13
Automizely 1,256 0.13
BlueConic 1,255 0.13
ThreatMetrix 1,236 0.12
Customer.io 1,229 0.12
SpeedCurve 1,215 0.12
Akamai Page Integrity Manager 1,214 0.12
Plotly 1,212 0.12
Pmetrics 1,210 0.12
Poptin 1,171 0.12
Acint 1,154 0.12
Retention.com 1,134 0.11
Merge 1,119 0.11
Bold Commerce 1,106 0.11
Bombora 1,101 0.11
Shareaholic 1,097 0.11
Monsido 1,095 0.11
Site24x7 1,086 0.11
PageFly 1,081 0.11
Tapfiliate 1,067 0.11
ConnectWise 1,037 0.1
WebTrends 1,026 0.1
OptiMonk 1,025 0.1
MailMunch 1,011 0.1
Forter 1,008 0.1
BrightEdge 1,003 0.1
Stackify 992 0.1
Loop Returns 971 0.1
Zoho PageSense 960 0.1
Dinamize 958 0.1
Kameleoon 958 0.1
GrowthBook 950 0.1
ETracker 943 0.09
Nosto 938 0.09
AT Internet 930 0.09
UpSellit 925 0.09
Drip 923 0.09
Quantum Metric 921 0.09
TVSquared 901 0.09
LaunchDarkly 898 0.09
CleverTap 897 0.09
HighLevel 891 0.09
FirstPromoter 878 0.09
Loyalty Lion 877 0.09
Digioh 873 0.09
Dynamic Yield 871 0.09
Riskified 869 0.09
Exponea 861 0.09
Northbeam 854 0.09
Pipedrive 851 0.09
Sumo 845 0.08
Hyros 845 0.08
Metorik 842 0.08
SalesLoft 836 0.08
Intelligems 832 0.08
Commanders Act 831 0.08
GRIN 830 0.08
Zoho CRM 819 0.08
Karte 817 0.08
Popconvert 805 0.08
Cedexis 797 0.08
Microsoft Dynamics 365 Marketing 791 0.08
Gaug.es 785 0.08
Tolstoy 770 0.08
Feathr 757 0.08
Qualified 757 0.08
Listrak 749 0.07
Userpilot 744 0.07
Ptengine 742 0.07
UserGuiding 735 0.07
Findify 733 0.07
Usabilla 732 0.07
Honeybadger 731 0.07
Shoplift 724 0.07
Kenshoo 723 0.07
Supabase 722 0.07
retail CRM 719 0.07
Mieruca 712 0.07
Partnerize 711 0.07
Lead Forensics 710 0.07
emBlue 709 0.07
Bizible 709 0.07
Monetate 700 0.07
iovation 693 0.07
ProLayers LeadConnector 692 0.07
MoEngage 675 0.07
Blue 674 0.07
Google Analyticator 671 0.07
SharpSpring 669 0.07
ShieldSquare 655 0.07
Yottaa 652 0.07
SpyCloud 649 0.06
CartStack 647 0.06
Instana 646 0.06
WizRocket 637 0.06
Curalate 628 0.06
Clerk 621 0.06
Blotout 619 0.06
AdTriba 618 0.06
RevenueHunt 617 0.06
aWeber 615 0.06
ClickDimensions 614 0.06
HotLog 612 0.06
ipstack 612 0.06
Stape 611 0.06
PriceSpider 611 0.06
Hitwebcounter 609 0.06
OpenReplay 596 0.06
Agora 590 0.06
Clarivate 581 0.06
Infusionsoft 577 0.06
Thrive Leads 573 0.06
Affiliatly 571 0.06
Qubit 568 0.06
Benchmark 556 0.06
SaleCycle 553 0.06
Conversant Media 550 0.06
Connectif 550 0.06
Sprig 534 0.05
Netcore 533 0.05
SessionCam 519 0.05
Konduto 518 0.05
Black Crow AI 507 0.05
Raygun 504 0.05
Maileon 499 0.05
Acoustic Campaign 499 0.05
ActiveProspect 497 0.05
HetrixTools 491 0.05
Opinary 491 0.05
Spotler Activate 491 0.05
Retail Rocket 490 0.05
ShinyStat 488 0.05
CallTrackingMetrics 488 0.05
DotMetrics 483 0.05
Anonymised 482 0.05
Visitor Analytics 476 0.05
Smart Emailing 474 0.05
Doppler 473 0.05
Act-On 470 0.05
Leadinfo 468 0.05
Simple Analytics 463 0.05
Ravelin 463 0.05
AD EBis 460 0.05
GoKwik 458 0.05
DataXu 457 0.05
InsightExpress 457 0.05
Google AMP Client ID 456 0.05
Marin Software 455 0.05
mParticle 452 0.05
Lytics 449 0.04
PartnerStack 441 0.04
Amazon CloudWatch RUM 438 0.04
VisitIQ 436 0.04
Crowdriff 434 0.04
Albacross 433 0.04
RECOD3 433 0.04
Loggly 431 0.04
Dreamdata 431 0.04
Care Cart 430 0.04
Social Miner 425 0.04
Retargeted 425 0.04
eXTReMe Tracking 424 0.04
AutomateWoo 423 0.04
Zarget 422 0.04
Sprinklr 418 0.04
Woopra 416 0.04
Blackbaud Raisers Edge 411 0.04
Google Content Experiments 407 0.04
Rivo Loyalty 404 0.04
Varify 404 0.04
Kommo 403 0.04
Adscale 399 0.04
Netcore Cloud 395 0.04
IO Technologies 394 0.04
Angulartics 392 0.04
TUNE 390 0.04
US Gov Digital Analytics Program 390 0.04
Segmentify 390 0.04
Heatmap IT 389 0.04
Clustr Maps 384 0.04
SmartHint 384 0.04
OwnerIQ 383 0.04
Foleon 382 0.04
Salesfire 381 0.04
Plerdy 379 0.04
Hello Retail 379 0.04
Sift Science 378 0.04
OnThe IO 376 0.04
Openstat 376 0.04
EveryAction 376 0.04
Supercounters 374 0.04
Probely 371 0.04
Revolver Maps 369 0.04
ChurnZero 365 0.04
Clearsale 363 0.04
CleverReach 360 0.04
OneAll 358 0.04
Keen IO 353 0.04
Amped 353 0.04
Eulerian 347 0.03
Oktopost 346 0.03
Smartech 345 0.03
Smart Leads Inc 345 0.03
Instantly 340 0.03
Get Lasso 340 0.03
EX.CO 338 0.03
Trengo 337 0.03
Tatari 336 0.03
Infoline 332 0.03
Acecounter 330 0.03
4Cite 330 0.03
KISSmetrics 329 0.03
Carma Marketing Hub 326 0.03
ContactPigeon 326 0.03
Facebook Tag API 325 0.03
Aptrinsic 324 0.03
Mutiny 323 0.03
The Hotels Network 320 0.03
Littledata 319 0.03
Intellimize 319 0.03
Lunio 319 0.03
ABlyft 318 0.03
Freshpaint 316 0.03
PersonaClick 316 0.03
Toast 314 0.03
Leadhub CRM 314 0.03
Efficient Frontier 313 0.03
Beusable 313 0.03
SpyLog 311 0.03
Coremetrics 309 0.03
Yieldify 308 0.03
Gainsight 307 0.03
SecuredVisit 307 0.03
Optimizely Recommendations 304 0.03
WhatConverts 303 0.03
Fireblade 303 0.03
Oribi Analytics 299 0.03
minFraud MaxMind 297 0.03
Decibel Insight 296 0.03
FC2 Analyzer 293 0.03
Wheelio 292 0.03
Zeta Marketing Platform 292 0.03
Flocktory 292 0.03
Conga 291 0.03
Linx Impulse 289 0.03
Boomtrain 289 0.03
AvantMetrics 289 0.03
Wicked Reports 286 0.03
Maxymiser 285 0.03
StatusCake 281 0.03
CARBON AI 280 0.03
Flexmail 279 0.03
Informz 279 0.03
TruConversion 278 0.03
Webtrekk 278 0.03
Affilae 277 0.03
Talkdesk 277 0.03
Analytify.io 275 0.03
LiveTex 275 0.03
Freshmarketer 275 0.03
NeonCRM 274 0.03
Analytics Insights for WordPress 273 0.03
Linx Retail 269 0.03
Mailganer 268 0.03
Gleam 268 0.03
Enviou 266 0.03
Ortto 265 0.03
Exit Bee 265 0.03
Voyado 265 0.03
GA Connector 264 0.03
Throtle 264 0.03
Usablenet 264 0.03
ClickTale 262 0.03
Navattic 262 0.03
360 260 0.03
Polar Analytics 260 0.03

3,359,532 Detections

of Analytics and Tracking in the Top 1 Million Sites. Last updated 29th Jan 2025.

Google Analytics Google Analytics is currently the most popular technology in this category.

Top 1m
Top 1,000,000 sites by traffic
3,359,532
Top 100k
Top 100,000 sites by traffic
562,517
Top 10k
Top 10,000 sites by traffic
71,834
Entire Internet
132,246,237
United States
39,927,576
United Kingdom
5,312,090
Russia
5,430,339
Brazil
4,222,222
Germany
3,497,284
Australia
2,531,544
Netherlands
2,412,685
France
2,473,315
Japan
2,154,565
India
2,103,587
Canada
2,088,327
Italy
2,122,485
Spain
1,522,843
China
1,734,698
Poland
1,315,944
.co
1,345,916
IO .io
965,769
CH Switzerland
819,379
SE Sweden
866,099
CZ Czech Republic
717,012
BE Belgium
732,148
TR Turkey
630,937
MX Mexico
677,407
ID Indonesia
624,124
VN Vietnam
554,457
DK Denmark
520,984
AR Argentina
518,744
HU Hungary
489,124
KR South Korea
508,447
ZA South Africa
484,088
NZ New Zealand
435,961
UA Ukraine
433,226
RO Romania
431,559
TW Taiwan
452,820
GR Greece
406,761
AT Austria
417,748
PT Portugal
363,574
IL Israel
341,787
CL Chile
328,092
FI Finland
312,995
NO Norway
303,744
SK Slovakia
269,808
ME .me
310,750
CC Cocos Islands
310,593
IE Ireland
231,425
MY Malaysia
246,433
SG Singapore
211,680
AE UAE
222,871
TH Thailand
180,425
BG Bulgaria
151,661
AI Anguilla
173,858
LT Lithuania
157,178
HK Hong Kong
140,431
PK Pakistan
136,307
RS Serbia
102,098
IR Iran
82,753
HR Croatia
97,773
PE Peru
102,760
SI Slovenia
100,413
EE Estonia
100,593
PH Philippines
86,828
BY Belarus
94,244
LV Latvia
87,440
SA Saudi Arabia
85,909
TV .tv
79,164
KZ Kazakhstan
83,823
NG Nigeria
79,922
BD Bangladesh
61,136
MA Morocco
60,158
KE Kenya
52,604
NU Niue
60,004
LU Luxembourg
50,629
EC Ecuador
48,000
UY Uruguay
45,548
NP Nepal
41,969
LK Sri Lanka
37,783
EG Egypt
33,184
IS Iceland
33,658
GE Georgia
31,051
CR Costa Rica
30,135
MT Malta
26,889
TN Tunisia
24,591
AM Armenia
25,136
MD Moldova
23,725
UZ Uzbekistan
24,043
AZ Azerbaijan
20,298
DO Dominican Republic
21,003
GT Guatemala
22,135
GG Guernsey
18,964
MK Macedonia
18,525
CY Cyprus
19,305
QA Qatar
18,459
RE Reunion
19,364
VE Venezuela
17,082
PA Panama
16,666
PR Puerto Rico
18,249
AL Albania
16,525
PY Paraguay
15,427
LB Lebanon
15,031
PW Palau
17,129
BA Bosnia and Herzegovina
14,072
WS Samoa
15,046
GH Ghana
13,887
SH Saint Helena
14,370
TO Tonga
10,218
TZ Tanzania
12,819
KW Kuwait
11,895
JO Jordan
10,505
UG Uganda
11,829
BO Bolivia
10,070
DZ Algeria
9,589
LI Liechtenstein
10,671
MN Mongolia
9,821
MU Mauritius
9,541
IM Isle of Man
10,091
CM Cameroon
10,734
SV El Salvador
8,291
VC Saint Vincent and the Grenadines
9,168
OM Oman
7,647
SO Somalia
8,997
BS Bahamas
7,333
ZW Zimbabwe
8,055
KH Cambodia
7,247
BH Bahrain
7,101
BZ Belize
7,546
HN Honduras
6,596
KG Kyrgyzstan
6,510
AF Afghanistan
6,021
FM Micronesia
5,985
NA Namibia
5,785
CI Cote d'Ivoire
5,591
MM Myanmar
4,967
SN Senegal
5,284
GP Guadeloupe
5,647
MC Monaco
4,991
MQ Martinique
4,924
AD Andorra
4,237
CX Christmas Island
4,493
IQ Iraq
3,811
ET Ethiopia
4,217
PS Palestine
3,818
NI Nicaragua
3,954
AO Angola
4,159
ZM Zambia
3,750
MV Maldives
3,556
JM Jamaica
3,108
SC Seychelles
3,378
ST Sao Tome and Principe
3,670
MZ Mozambique
3,211
CD Congo
3,324
RW Rwanda
3,088
VI United States Virgin Islands
3,367
BW Botswana
3,207
KY Cayman Islands
3,190
AG Antigua and Barbuda
2,943
NC New Caledonia
3,305
TT Trinidad and Tobago
2,626
MG Madagascar
3,060
BM Bermuda
2,716
SX Sint Maarten
3,328
FO Faroe Islands
2,743
AS American Samoa
2,998
PM Saint Pierre and Miquelon
2,596
BJ Benin
2,067
FJ Fiji
1,912
TG Togo
2,075
GY Guyana
1,946
GI Gibraltar
1,660
JE Jersey
1,931
TJ Tajikistan
1,811
SR Suriname
1,705
AW Aruba
1,883
BF Burkina Faso
1,790
LC Saint Lucia
1,592
BB Barbados
1,468
MS Montserrat
1,537
SM San Marino
1,204
MW Malawi
1,399
GS South Georgia and the South Sandwich Islands
1,431
GL Greenland
1,305
YE Yemen
1,134
TC Turks and Caicos Islands
1,177
GF French Guiana
1,307
HT Haiti
1,126
YT Mayotte
1,404
VU Vanuatu
1,119
GD Grenada
938
PG Papua New Guinea
953
CU Cuba
878
PF French Polynesia
1,010
BT Bhutan
881
ML Mali
902
VG British Virgin Islands
870
SD Sudan
810
TM Turkmenistan
644
SY Syria
613
BI Burundi
856
SL Sierra Leone
814
LY Libya
642
GM Gambia
740
BN Brunei
674
CW Curacao
671
GA Gabon
602
AX Åland Islands
587
GU Guam
601
LS Lesotho
629
DJ Djibouti
531
MR Mauritania
496
NE Niger
596
WF Wallis and Futuna
487
LR Liberia
520
MO Macao
340
TL East Timor
464
CK Cook Islands
461
GN Guinea
386
SZ Swaziland
480
SB Solomon Islands
432
CV Cabo Verde
409
MP Northern Mariana Islands
393
LA Lao People's Democratic Republic
376
KN Saint Kitts and Nevis
218
DM Dominica
256
VA Vatican City
74
SJ Svalbard and Jan Mayen
137
MH Marshall Islands
153
FK Falkland Islands
183
TD Chad
211
SS South Sudan
148
KI Kiribati
117
CG Congo
138
KM Comoros
78
NF Norfolk Island
63
HM Heard Island and McDonald Islands
78
AQ Antarctica
44
GW Guinea-Bissau
80
PN Pitcairn
36
UM United States Minor Outlying Islands
51
BV Bouvet Island
13
GQ Equatorial Guinea
32
NR Nauru
19
KP North Korea
11
ER Eritrea
8
CF Central African Republic
7
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