Rubicon Project Customers

Rubicon Project Market Share and Competitor Movement

View Usage Statistics To see if Rubicon Project is increasing or decreasing in usage across the Internet.
Download Lead List

Get a list of 410,651 live websites using Rubicon Project which includes location information, hosting data, contact details and an additional 1,703,481 sites that used this technology in the past.

State Country
United States89,222
Great Britain9,480
Germany4,700
Canada4,554
Australia4,491
France3,868
Netherlands2,617
Spain2,145
Italy1,907
Japan1,346
India1,198
Brazil624
Turkey454
Sweden424
Mexico336
Czech Republic256
Argentina243
Indonesia210
China209
Russian Federation197
Norway192
South Africa191
New Zealand188
Israel187
Pakistan182
Denmark168
Poland165
Singapore161
Austria157
Hong Kong147
Ireland147
Egypt130
Ukraine129
United Arab Emirates121
Viet Nam121
Malaysia116
Colombia100
Finland99
Taiwan97
Switzerland94
Romania91
Philippines84
Republic of Korea83
Portugal81
Belgium78
Bulgaria78
Nigeria75
Bangladesh61
Thailand55
Dominican Republic54
Hungary52
Greece50
Peru50
Chile50
Saudi Arabia48
Venezuela46
Morocco39
Slovakia37
Ecuador34
Costa Rica31
Uruguay31
Panama27
Nepal26
Cyprus23
Jordan22
Lebanon22
Malta20
Kenya18
Namibia17
Bolivia16
Slovenia16
Ghana15
El Salvador15
Yemen15
Tunisia13
U.S.Virgin Islands12
Guatemala12
Lithuania12
Algeria12
Iceland11
Belarus11
Puerto Rico11
Sri Lanka11
Jamaica9
Qatar9
Kuwait8
Oman8
Luxembourg7
Estonia7
Armenia7
Afghanistan7
Albania6
Bahrain6
Uganda6
Cambodia6
Barbados5
Nicaragua5
Bahamas5
Latvia5
Iraq5
Mauritius5
Kazakhstan5
Bermuda4
Saint Lucia4
Zambia4
Somalia4
Moldova4
Bosnia and Herzegovina4
British Indian Ocean Territory4
Macedonia3
Trinidad and Tobago3
Turks and Caicos Islands3
Haiti3
Belize3
Gibraltar3
Guinea3
Senegal3
Cayman Islands3
Serbia3
Ethiopia2
Iran2
Honduras2
Rwanda2
Kyrgyzstan2
Georgia2
Tanzania2
Zimbabwe2
Fiji2
Seychelles2
Liechtenstein2
Grenada2
Guyana1
Montenegro1
Mali1
Angola1
San Marino1
Dominica1
Cook Islands1
Azerbaijan1
Monaco1
Syrian Arab Republic1
Mongolia1
Paraguay1
Andorra1
Martinique1
Sudan1
Madagascar1
Cuba1
Uzbekistan1
New Caledonia1
Anguilla1
Nauru1
Saint Vincent and the Grenadines1
Cameroon1
Botswana1

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A breakdown of what customers have eventually migrated from to Rubicon Project since 2011.

Legend

2011
2012
2013
2014
2015
Name 20112012201320142015201620172018 Total
Adap.TV 0 10 184 1,197 3,600 6,678 79,876 8,734 100,279
Aggregate Knowledge 0 8 118 2,048 8,253 7,719 42,485 37,289 97,920
DoubleClick Bid Manager 0 0 0 0 5,638 29,354 30,968 18,277 84,237
Advertising.com 5 10 53 176 2,264 5,567 54,265 21,123 83,463
Turn 5 24 1,255 2,983 16,043 15,730 33,058 12,758 81,856
Openads/OpenX 20 39 211 752 4,797 13,013 40,898 21,726 81,456
The Trade Desk 0 5 804 1,757 6,159 12,116 45,784 13,293 79,918
Yahoo Small Business 41 13 44 1,787 6,856 9,889 31,336 27,997 77,963
SpotXchange 0 9 124 1,108 2,207 4,704 37,365 30,478 75,995
Media Innovation Group 4 19 724 1,416 3,346 3,574 36,022 28,837 73,942
Atlas 94 339 4,985 4,324 5,461 8,385 33,574 16,707 73,869
Evidon 0 13 202 1,438 5,232 12,528 28,066 26,337 73,816
StickyAds TV 0 0 0 0 517 4,566 42,388 24,221 71,692
Facebook Exchange FBX 0 0 320 4,661 13,854 29,772 16,874 5,830 71,311

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Customers that currently use related technologies that stopped using Rubicon Project since 2011.

Legend

2011
2012
2013
2014
2015
Name 20112012201320142015201620172018 Total
Google Publisher Tag 3 20 572 1,992 4,776 9,862 18,635 25,089 60,949
DoubleClick Bid Manager 1 1 55 208 515 1,851 37,158 17,856 57,645
Ads.txt 1 14 488 1,699 4,490 9,132 17,992 22,268 56,084
Google Direct 0 14 457 1,562 4,062 8,564 16,410 20,836 51,905
Criteo 1 3 158 624 2,049 8,109 18,527 20,283 49,754
The Trade Desk 3 12 199 599 1,717 3,801 15,601 18,648 40,580
AdRoll 0 3 89 426 474 3,186 22,742 13,592 40,512
Index Exchange 3 3 106 215 560 1,230 12,754 22,089 36,960
Twitter Ads 0 7 88 334 671 2,440 16,045 14,916 34,501
Google Reseller 1 7 197 686 2,119 7,235 8,594 13,285 32,124
AppNexus Reseller 1 6 213 927 2,413 7,222 8,182 13,113 32,077
OpenX Reseller 1 5 200 820 1,790 6,809 6,953 12,589 29,167
ContextWeb Reseller 1 6 198 813 2,133 6,877 6,749 11,892 28,669
RubiconProject Reseller 1 6 201 794 1,745 6,690 6,748 12,344 28,529

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Technology 20112012201320142015201620172018 Total
Adap.TV 0 0 174 1,178 3,508 6,519 78,828 6,077 96,284
Aggregate Knowledge 0 0 99 1,970 8,156 7,218 40,855 34,759 93,057
Facebook Exchange FBX 0 0 0 4,660 13,850 29,765 16,813 5,577 70,665
Turn 0 20 1,166 2,668 14,842 13,218 25,587 6,222 63,723
Openads/OpenX 19 35 107 438 4,219 11,932 31,870 12,851 61,471
StickyAds TV 0 0 0 0 426 4,164 38,263 18,307 61,160
Yahoo Small Business 0 12 -26 1,638 6,605 9,056 25,851 17,575 60,711
DoubleVerify 0 0 78 2,125 4,757 10,617 19,756 22,989 60,322
Atlas 93 338 4,936 4,179 5,164 7,942 28,705 8,624 59,981
Advertising.com 0 4 -80 -266 764 3,108 44,336 9,652 57,518
ContextWeb Reseller 0 0 0 0 0 0 -6,539 -10,641 -17,180
PubMatic Reseller 0 0 0 0 0 0 -6,340 -10,853 -17,193
LinkedIn Ads 0 0 0 0 76 -622 -9,830 -7,132 -17,508
RubiconProject Reseller 0 0 0 0 0 0 -6,485 -11,045 -17,530
OpenX Reseller 0 0 0 0 0 0 -6,749 -11,403 -18,152
AppNexus Reseller 0 0 0 0 0 0 -7,959 -11,902 -19,861
Google Reseller 0 0 0 0 0 0 -8,037 -11,951 -19,988
Google Direct 0 0 0 0 0 0 -16,191 -18,708 -34,899
Ads.txt 0 0 0 0 0 0 -17,710 -19,288 -36,998
Google Publisher Tag 2 68 -187 -957 -3,334 -1,669 -12,807 -22,320 -41,204

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