Google Publisher Tag Customers

Google Publisher Tag Market Share and Competitor Movement

View Usage Statistics To see if Google Publisher Tag is increasing or decreasing in usage across the Internet.
State Country
United States52,226
Great Britain5,987
Germany5,160
Canada4,458
Australia2,094
France2,064
Spain1,753
Netherlands1,559
Italy1,429
India440
Brazil351
Japan347
Mexico311
Sweden262
Israel160
Austria150
Ireland146
Turkey141
Indonesia135
Argentina131
New Zealand126
Belgium113
South Africa108
Hong Kong104
China102
Norway95
Denmark94
Colombia94
Portugal89
Malaysia85
Switzerland84
Singapore81
Poland77
United Arab Emirates77
Taiwan66
Viet Nam64
Finland62
Egypt60
Pakistan58
Czech Republic56
Russian Federation56
Chile49
Philippines46
Bulgaria42
Peru40
Thailand36
Republic of Korea31
Ecuador27
Lebanon27
Romania26
Venezuela26
Jordan25
Greece23
Saudi Arabia22
Armenia21
Morocco21
Bangladesh20
Guatemala17
Dominican Republic16
Panama16
Hungary16
Uruguay16
Kenya16
Ukraine15
Nigeria15
Cyprus12
Malta12
Slovakia11
Luxembourg11
Costa Rica10
Slovenia10
Nepal9
Kuwait8
Nicaragua7
U.S.Virgin Islands7
Trinidad and Tobago7
Puerto Rico6
Estonia6
Tanzania6
Yemen6
Jamaica5
Albania5
Bahamas5
Serbia5
Oman5
Tunisia5
Iceland4
Guyana4
Barbados4
Mauritius4
Algeria4
Namibia4
Zimbabwe4
El Salvador3
Ghana3
Qatar3
Uganda3
Afghanistan3
Cambodia3
Paraguay3
Moldova3
Sri Lanka3
Marshall Islands3
Iraq3
Saint Lucia2
Gibraltar2
Latvia2
Cayman Islands2
Honduras2
Somalia2
Lithuania2
Iran2
Liechtenstein2
Belarus2
Macedonia1
Bermuda1
Montenegro1
Haiti1
Turks and Caicos Islands1
Ethiopia1
Kyrgyzstan1
Sudan1
Dominica1
Norfolk Island1
Belize1
Saint Vincent and the Grenadines1
Georgia1
Mongolia1
Kazakhstan1
Bahrain1
United States Minor Outlying Islands1
Maldives1
Mozambique1
Seychelles1
Nauru1
Botswana1
Bolivia1

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A breakdown of what customers have eventually migrated from to Google Publisher Tag since 2011.

Legend

2011
2012
2013
2014
2015
Name 20112012201320142015201620172018 Total
Google Adsense 183 331 1,366 4,504 6,808 15,057 48,539 0 76,788
AppNexus 0 23 1,106 2,747 10,841 12,167 39,191 0 66,075
Aggregate Knowledge 0 8 278 4,092 12,989 15,000 28,658 0 61,025
Openads/OpenX 137 283 1,043 2,517 9,223 16,482 31,193 0 60,878
Advertising.com 9 22 268 1,026 6,223 10,069 41,689 0 59,306
Yahoo Small Business 13 8 51 3,939 11,346 14,233 28,709 0 58,299
Adap.TV 1 18 333 2,009 6,477 9,889 39,414 0 58,141
Turn 1 27 1,287 3,606 14,724 13,477 24,257 0 57,379
The Trade Desk 1 9 793 2,342 8,195 13,079 31,741 0 56,160
Evidon 0 32 492 3,621 10,842 17,262 22,817 0 55,066
BlueKai 5 42 1,670 2,642 9,667 12,440 28,103 0 54,569
Atlas 96 181 3,675 6,223 8,428 10,702 24,610 0 53,915
Media Innovation Group 4 45 1,173 3,692 6,741 5,523 34,628 0 51,806
Rubicon Project 5 32 726 2,492 5,930 7,098 34,676 0 50,959

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Customers that currently use related technologies that stopped using Google Publisher Tag since 2011.

Legend

2011
2012
2013
2014
2015
Name 20112012201320142015201620172018 Total
Criteo 2 49 340 1,658 1,309 24,239 7,141 0 34,738
Ads.txt 1 39 182 662 1,130 22,083 7,950 0 32,047
Google Direct 0 32 160 548 938 21,411 6,980 0 30,069
AppNexus Reseller 1 16 107 330 724 20,783 5,490 0 27,451
RubiconProject Reseller 1 12 103 286 523 21,036 4,579 0 26,540
Rubicon Project 6 78 319 1,050 1,468 16,340 7,160 0 26,421
SpotXChange Reseller 1 16 109 242 471 20,639 4,230 0 25,708
PubMatic Reseller 1 19 104 273 478 21,040 3,709 0 25,624
Criteo Publisher Marketp.. 0 27 241 143 791 22,266 1,458 0 24,926
AOL Reseller 1 11 97 239 516 20,801 3,177 0 24,842
Taboola 2 4 107 311 539 21,029 2,534 0 24,526
ContextWeb Reseller 1 13 100 240 451 20,575 3,016 0 24,396
RubiconProject Direct 0 4 93 234 494 20,543 2,409 0 23,777
Fyber Reseller 1 8 73 188 332 20,478 2,261 0 23,341

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Technology 20112012201320142015201620172018 Total
Adap.TV 0 16 300 1,871 6,222 9,545 38,702 0 56,656
Aggregate Knowledge 0 -31 75 3,576 12,251 12,257 24,493 0 52,621
Turn -2 1 1,142 3,146 14,108 11,485 20,989 0 50,869
Advertising.com 6 -4 66 470 5,276 7,171 37,702 0 50,687
Atlas 94 147 3,575 5,985 7,968 8,974 22,531 0 49,274
Evidon 0 -6 366 3,309 10,394 15,311 19,558 0 48,932
Openads/OpenX 132 219 733 1,697 8,045 12,564 25,475 0 48,865
The Trade Desk -1 -14 653 1,805 7,345 10,865 27,738 0 48,391
BlueKai 3 14 1,500 2,106 8,917 10,129 24,057 0 46,726
Yahoo Small Business 6 -46 -232 3,283 10,372 9,946 23,387 0 46,716
FreeWheel Reseller 0 0 0 0 0 0 -3,161 0 -3,161
Google Reseller 0 0 0 0 0 0 -3,721 0 -3,721
SpotXChange Reseller 0 0 0 0 0 0 -3,771 0 -3,771
RubiconProject Reseller 0 0 0 0 0 0 -3,892 0 -3,892
AppNexus Reseller 0 0 0 0 0 0 -4,810 0 -4,810
Google Direct 0 0 0 0 0 0 -5,900 0 -5,900
Ads.txt 0 0 0 0 0 0 -6,696 0 -6,696
Yadro BannerHost 0 -8 -106 -1,339 -72 -2,408 -4,283 0 -8,216
Taboola 3 3 72 419 588 -18,825 5,487 0 -12,253
VigLink 57 90 118 355 580 -20,214 661 0 -18,353

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