Google Publisher Tag Customers

Google Publisher Tag Market Share and Competitor Movement

View Usage Statistics To see if Google Publisher Tag is increasing or decreasing in usage across the Internet.
State Country
United States54,185
Great Britain6,095
Germany5,431
Canada4,437
Australia2,193
France2,051
Spain1,796
Netherlands1,522
Italy1,450
India448
Brazil362
Japan349
Mexico318
Sweden251
Israel159
Austria155
Indonesia134
Ireland131
New Zealand130
Turkey130
Argentina130
Belgium114
South Africa110
Hong Kong107
China100
Norway98
Colombia93
Denmark92
United Arab Emirates89
Malaysia89
Singapore84
Portugal82
Poland72
Switzerland67
Pakistan66
Egypt65
Finland60
Taiwan60
Russian Federation57
Viet Nam56
Czech Republic52
Chile51
Philippines44
Peru40
Bulgaria37
Lebanon32
Thailand29
Republic of Korea28
Romania28
Ecuador25
Jordan24
Bangladesh24
Greece23
Venezuela22
Saudi Arabia22
Morocco20
Guatemala19
Armenia19
Dominican Republic17
Hungary17
Uruguay17
Panama15
Ukraine14
Costa Rica13
Malta12
Luxembourg12
Nigeria12
Slovakia11
Kenya11
Cyprus10
Slovenia10
Yemen9
Nepal8
U.S.Virgin Islands7
Trinidad and Tobago7
Kuwait7
Tunisia7
Estonia6
Tanzania6
Guyana5
Barbados5
Albania5
Oman5
Iceland4
Jamaica4
Puerto Rico4
Qatar4
Serbia4
Namibia4
Nicaragua4
Zimbabwe4
El Salvador3
Ghana3
Mauritius3
Gibraltar3
Bahamas3
Algeria3
Cambodia3
Paraguay3
Sri Lanka3
Lithuania3
Cayman Islands2
Saint Lucia2
Uganda2
Seychelles2
Honduras2
Bolivia2
Marshall Islands2
Iraq2
Iran2
Moldova2
Liechtenstein2
Belarus2
Afghanistan2
Macedonia1
Bermuda1
Montenegro1
Haiti1
Turks and Caicos Islands1
Mauritania1
Ethiopia1
Latvia1
Cuba1
Belize1
Kyrgyzstan1
Sudan1
Dominica1
Norfolk Island1
Somalia1
Georgia1
Saint Vincent and the Grenadines1
Mongolia1
Kazakhstan1
Bahrain1
Angola1
United States Minor Outlying Islands1
Monaco1
Myanmar1
Zambia1
Maldives1
Mozambique1
Botswana1

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A breakdown of what customers have eventually migrated from to Google Publisher Tag since 2011.

Legend

2011
2012
2013
2014
2015
Name 20112012201320142015201620172018 Total
AppNexus 0 26 1,155 3,051 9,712 10,433 28,299 13,195 65,871
Yahoo Small Business 12 8 41 3,935 11,133 13,623 25,392 6,421 60,565
Aggregate Knowledge 0 12 272 3,938 12,675 14,200 25,620 3,837 60,554
Adap.TV 1 19 299 2,018 6,657 10,116 39,234 1,822 60,166
Openads/OpenX 138 273 993 2,519 8,768 14,946 24,778 6,243 58,658
Turn 1 27 1,239 3,394 13,810 11,953 19,574 4,762 54,760
Advertising.com 7 18 250 916 5,772 9,309 32,517 5,849 54,638
Atlas 94 190 3,890 6,103 8,328 10,267 22,561 3,146 54,579
SpotXchange 0 19 269 2,796 5,261 8,388 31,737 5,628 54,098
DoubleClick Bid Manager 0 0 0 0 6,939 23,608 16,981 6,560 54,088
Evidon 0 26 477 3,546 10,588 15,303 19,377 3,068 52,385
Google Adsense 182 327 1,286 4,096 5,995 12,267 23,690 3,623 51,466
BlueKai 5 40 1,648 2,448 8,905 11,201 21,316 5,398 50,961
Media Innovation Group 4 49 1,091 3,623 6,662 5,341 29,410 3,946 50,126

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Customers that currently use related technologies that stopped using Google Publisher Tag since 2011.

Legend

2011
2012
2013
2014
2015
Name 20112012201320142015201620172018 Total
Criteo 3 40 336 1,655 1,259 23,726 5,869 610 33,498
Ads.txt 3 71 395 1,104 1,812 20,755 5,936 1,082 31,158
Google Direct 2 60 356 924 1,599 20,251 5,024 980 29,196
Rubicon Project 4 97 431 1,135 1,641 17,781 6,785 972 28,846
Criteo Publisher Marketp.. 0 32 241 167 767 22,002 1,237 191 24,637
AppNexus Reseller 2 30 223 359 1,032 19,133 2,967 688 24,434
Taboola 2 11 109 302 519 20,640 1,971 853 24,407
RubiconProject Reseller 1 7 112 333 538 18,497 2,554 585 22,627
PubMatic Reseller 2 13 111 310 545 18,495 2,485 623 22,584
ContextWeb Reseller 1 24 205 291 841 18,440 2,257 524 22,583
Google Reseller 2 20 123 314 678 17,353 3,133 770 22,393
VigLink 1 18 50 162 259 21,053 455 38 22,036
SpotXChange Reseller 1 11 106 298 460 18,424 1,985 493 21,778
AOL Reseller 1 8 98 227 487 18,158 1,970 504 21,453

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Technology 20112012201320142015201620172018 Total
Adap.TV -1 17 262 1,893 6,412 9,725 38,634 1,742 58,684
Yahoo Small Business 9 -31 -170 3,446 10,411 11,146 22,246 6,017 53,074
Aggregate Knowledge 0 -30 58 3,456 12,039 10,963 22,284 3,489 52,259
Atlas 92 171 3,799 5,906 7,944 9,255 21,220 2,998 51,385
DoubleClick Bid Manager 0 0 0 0 6,535 22,750 15,588 6,355 51,228
Openads/OpenX 134 233 791 1,884 7,873 12,619 21,689 5,664 50,887
Turn -2 14 1,139 3,086 13,424 10,727 17,915 4,486 50,789
Advertising.com 4 -33 -2 169 4,739 6,717 29,030 5,336 45,960
SpotXchange 0 -23 61 2,234 4,562 4,928 28,901 5,228 45,891
Chango 0 27 1,441 4,459 14,902 13,472 9,845 1,428 45,574
DTScout 0 0 0 -60 7 -195 -166 47 -367
AdThrive 0 0 0 0 0 -5 -193 -206 -404
BannerFlow 0 0 0 0 0 -649 -230 9 -870
AdsOptimal 0 0 0 0 0 -130 -749 -4 -883
Park Logic 0 -5 -37 -123 -65 -131 -604 -8 -973
Adf.ly 0 4 11 19 25 -1,220 -13 2 -1,172
IndexExchange Reseller 0 0 0 0 0 0 -1,945 0 -1,945
Yadro BannerHost 0 -3 -104 -1,290 -77 -2,239 -4,059 -69 -7,841
Taboola 2 -3 56 361 494 -18,856 5,865 2,436 -9,645
VigLink 69 99 142 420 732 -19,989 746 423 -17,358

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