AppNexus Customers

AppNexus Market Share and Competitor Movement

View Usage Statistics To see if AppNexus is increasing or decreasing in usage across the Internet.
State Country
United States90,294
Great Britain9,464
Netherlands8,972
Germany7,447
France6,623
Canada5,232
Australia4,024
Spain2,487
Italy2,421
India1,178
Japan560
Brazil469
Turkey384
Mexico359
Indonesia318
China232
Pakistan225
Argentina220
Sweden183
Russian Federation167
Israel166
Switzerland158
South Africa150
Belgium150
Egypt149
Malaysia149
Singapore144
Hong Kong128
Ukraine124
Poland124
Ireland123
Viet Nam123
Philippines122
New Zealand120
Denmark119
Colombia117
Norway114
Nigeria103
Portugal102
Finland101
Romania98
United Arab Emirates96
Austria95
Republic of Korea94
Czech Republic94
Taiwan92
Peru83
Bulgaria81
Bangladesh68
Thailand63
Dominican Republic58
Venezuela53
Chile50
Costa Rica47
Greece45
Saudi Arabia45
Morocco41
Ecuador37
Uruguay35
Jordan33
Malta33
Cyprus32
Hungary32
Kenya31
Iran31
Panama29
Ghana27
Nepal27
Jamaica21
Puerto Rico20
Luxembourg19
Bolivia18
U.S.Virgin Islands17
Guatemala17
Slovenia17
Slovakia16
Namibia16
Kuwait16
El Salvador15
Sri Lanka14
Tunisia14
Estonia13
Afghanistan13
Uganda13
Lithuania12
Yemen12
Armenia11
Macedonia9
Qatar9
Lebanon9
Oman9
Iceland8
Barbados8
Mauritius8
Belarus8
Cayman Islands7
Albania7
Latvia7
Senegal7
Cambodia7
Nicaragua7
Trinidad and Tobago6
Zambia6
Tanzania6
Algeria6
Seychelles6
Honduras6
Belize5
Bahrain5
Somalia5
Ethiopia4
Iraq4
Moldova4
Bermuda3
Liechtenstein3
Gibraltar3
Burkina Faso3
Kazakhstan3
Paraguay3
Maldives3
Azerbaijan3
Guinea3
Zimbabwe3
Haiti3
Turks and Caicos Islands3
Niger2
Fiji2
Bahamas2
Rwanda2
Cuba2
Martinique2
Kyrgyzstan2
Monaco2
Faroe Islands2
Uzbekistan2
Serbia2
Bosnia and Herzegovina2
Mauritania2
Mongolia2
Sudan2
United States Minor Outlying Islands2
Mozambique2
Saint Lucia2
Saint Kitts and Nevis1
Guyana1
Montenegro1
Solomon Islands1
Georgia1
Gambia1
Sao Tome and Principe1
Myanmar1
Samoa1
Brunei Darussalam1
Saint Vincent and the Grenadines1
Syrian Arab Republic1
San Marino1
Andorra1
Cook Islands1
Dominica1
Antigua and Barbuda1
Guam1
Palau1
Cameroon1
Botswana1
Marshall Islands1
Togo1
Benin1
Nauru1
Malawi1
Croatia1
British Indian Ocean Territory1

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A breakdown of what customers have eventually migrated from to AppNexus since 2011.

Legend

2011
2012
2013
2014
2015
Name 20112012201320142015201620172018 Total
DoubleClick Bid Manager 0 0 0 0 7,667 56,661 49,611 0 113,939
Turn 7 28 1,960 4,669 26,135 31,408 42,325 0 106,532
The Trade Desk 1 6 961 2,362 9,201 24,073 64,394 0 100,998
Facebook Exchange FBX 0 0 401 5,911 20,165 43,317 18,794 0 88,588
BlueKai 6 20 1,912 2,909 12,325 21,445 48,934 0 87,551
IponWeb BidSwitch 0 0 0 1,050 7,577 44,138 28,127 0 80,892
X Plus One 3 24 822 4,985 27,340 16,799 27,674 0 77,647
Mediaplex 47 91 501 4,374 22,529 27,220 16,906 0 71,668
Advertising.com 15 28 113 412 6,067 12,123 37,763 0 56,521
AdGear 0 0 42 1,839 6,759 14,734 12,217 0 35,591
ADTECH 62 232 668 1,540 18,068 6,649 6,970 0 34,189
Improve Digital 0 22 448 3,362 6,476 6,997 13,169 0 30,474
Accuen 0 90 2,766 6,573 15,783 1,017 176 0 26,405
Brandscreen 1 50 1,246 5,442 12,971 5,250 101 0 25,061

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Customers that currently use related technologies that stopped using AppNexus since 2011.

Legend

2011
2012
2013
2014
2015
Name 20112012201320142015201620172018 Total
Advertising.com 0 3 179 852 4,450 19,841 49,859 0 75,184
DoubleClick Bid Manager 1 31 785 1,718 6,089 5,749 11,618 0 25,991
BlueKai 0 2 79 275 773 1,317 15,371 0 17,817
The Trade Desk 0 2 88 310 811 1,878 11,724 0 14,813
Mediaplex 1 0 43 199 590 2,001 6,532 0 9,366
DTScout 0 0 14 85 94 231 7,401 0 7,825
IponWeb BidSwitch 0 1 50 155 403 1,023 4,594 0 6,226
Turn 0 2 28 103 443 805 3,143 0 4,524
Eyeota 0 0 13 102 127 234 3,151 0 3,627
Adify 0 0 28 52 334 839 2,163 0 3,416
ADTECH 0 0 76 187 586 742 1,613 0 3,204
1DMP 0 1 55 144 294 639 1,667 0 2,800
MicroAd 0 0 4 50 70 107 553 0 784
Improve Digital 0 0 10 27 97 146 347 0 627

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Technology 20112012201320142015201620172018 Total
Turn 0 26 1,932 4,566 25,692 30,603 39,182 0 102,001
DoubleClick Bid Manager 0 0 0 0 1,578 50,912 37,993 0 90,483
Facebook Exchange FBX 0 0 400 5,910 20,163 43,312 18,762 0 88,547
The Trade Desk 0 4 873 2,052 8,390 22,195 52,670 0 86,184
X Plus One 0 0 821 4,977 27,254 16,706 27,492 0 77,250
IponWeb BidSwitch 0 0 0 895 7,174 43,115 23,533 0 74,717
BlueKai 0 18 1,833 2,634 11,552 20,128 33,563 0 69,728
Mediaplex 46 0 458 4,175 21,939 25,219 10,374 0 62,211
AdGear 0 0 34 1,802 6,734 14,677 12,059 0 35,306
ADTECH 0 0 592 1,353 17,482 5,907 5,357 0 30,691
ExactDrive 0 0 0 0 18 19 -12 0 25
YieldBuild 0 0 0 6 0 0 0 0 6
Adequant 0 0 0 0 0 0 5 0 5
i-mobile 0 0 0 5 0 0 -1 0 4
140 Proof 0 0 0 0 1 0 0 0 1
Adnico 0 0 0 0 0 -14 -7 0 -21
Adpv 0 0 0 0 0 -34 -81 0 -115
1DMP 0 0 0 0 0 -292 -979 0 -1,271
DTScout 0 0 0 61 337 128 -6,816 0 -6,290
Advertising.com 0 25 -66 -440 1,617 -7,718 -12,096 0 -18,678

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