Advertising Usage Statistics

Statistics for websites using Advertising technologies

DoubleClick.Net
Google Adsense
Facebook Custom Audiences
AppNexus
Google Remarketing
Rubicon Project
Google Publisher Tag
Advertising.com
Pubmatic
The Trade Desk

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Name 10k 100k Million Entire Web
DoubleClick.Net 5,494 45,821 373,391 1,294,426
AppNexus 2,737 15,429 53,913 20,285
Facebook Custom Audiences 2,705 17,362 107,057 936,874
Google Adsense 2,515 19,152 158,737 13,363,077
Google Publisher Tag 2,444 11,361 42,715 181,679
Rubicon Project 2,228 12,259 38,104 6,133
Google Remarketing 2,120 13,266 82,707 699,725
Advertising.com 1,854 11,153 36,961 1,137
The Trade Desk 1,846 10,079 32,574 8,795
Pubmatic 1,802 10,309 33,281 417
Openads/OpenX 1,788 9,763 30,695 97,236
Index Exchange 1,738 9,289 26,975 617,302
DemDex 1,589 7,491 20,529 1,128
BlueKai 1,433 7,786 24,035 2,041
Adobe Audience Manager Sync 1,392 6,822 18,914 273
IponWeb BidSwitch 1,381 7,188 19,490 74
Yahoo Small Business 1,341 7,981 28,592 26,639
Criteo 1,281 5,308 24,716 96,002
SpotXchange 1,168 8,658 31,583 186
Turn 1,158 6,015 16,904 2,019

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Online advertising provides a revenue stream for website owners and a promotion and marketing channel for advertisers. BuiltWith can track online advertisers via there banner signatures embedded into a page. Most advertisers provides two channels, one for their advertising partners and one for their web site owning customers. There are many different web advertising companies, some very large such as Google provide text and image advertising and have huge markets, other smaller companies provide more niche advertising management.

Google Adsense is the most used advertising system found on BuiltWith scanned sites, DoubleClick, the second most tracked technology, was finally approved for purchase (by the FTC and EU) by Google in 2008 making Google control the majority of the non-search specific internet advertising.