Advertising Usage Distribution in the Top 1 Million Sites

Top In Advertising Usage Distribution in the Top 1 Million Sites

Technology	Websites	%
DoubleClick.Net	378,105	37.81
Google Adsense	192,325	19.23
Facebook Custom Audiences	171,245	17.12
Google Remarketing	137,147	13.71
Ads.txt	120,380	12.04
Google Direct	116,969	11.7
RubiconProject Reseller	58,074	5.81
AppNexus Reseller	57,721	5.77
Google Reseller	57,329	5.73
PubMatic Reseller	57,167	5.72
OpenX Reseller	56,338	5.63
IndexExchange Reseller	54,973	5.5
SmartAdServer Reseller	51,673	5.17
ContextWeb Reseller	51,475	5.15
RhythmOne Reseller	49,028	4.9
Improve Digital Reseller	48,847	4.88
AOL Reseller	48,563	4.86
SpotXChange Reseller	48,335	4.83
FreeWheel Reseller	47,013	4.7
Yahoo Reseller	45,960	4.6
RubiconProject Direct	45,477	4.55
Sovrn Reseller	44,974	4.5
Smaato Reseller	44,933	4.49
ORC International Reseller	44,580	4.46
PubMatic Direct	43,598	4.36
LoopMe Reseller	43,243	4.32
Lijit Reseller	43,034	4.3
AppNexus Direct	42,709	4.27
Tremor Video Reseller	42,571	4.26
Adform Reseller	41,946	4.19
OneTag Reseller	41,890	4.19
GumGum Reseller	41,838	4.18
Lijit Direct	41,593	4.16
IndexExchange Direct	41,377	4.14
Sonobi Reseller	40,956	4.1
DistrictM Reseller	40,754	4.08
AdMan Reseller	40,573	4.06
Amazon Direct	39,668	3.97
Beachfront Reseller	39,664	3.97
Sovrn Direct	39,446	3.94
33 Across Reseller	38,720	3.87
OpenX Direct	38,449	3.84
ShareThrough Reseller	37,889	3.79
Triple Lift Reseller	37,829	3.78
Google Publisher Tag	37,167	3.72
LKQD Reseller	36,778	3.68
Criteo	36,169	3.62
The MediaGrid Reseller	36,027	3.6
The MediaGrid Direct	36,025	3.6
Criteo Direct	35,868	3.59
OneTag Direct	35,847	3.58
SmartAdServer Direct	35,042	3.5
AdYouLike Reseller	35,016	3.5
RhythmOne Direct	34,869	3.49
Converstand Media Reseller	34,827	3.48
Triple Lift Direct	34,134	3.41
Synacor Reseller	33,263	3.33
Yieldmo Reseller	33,241	3.32
Yahoo Direct	32,985	3.3
Media.net Direct	32,939	3.29
ShareThrough Direct	32,671	3.27
Media.net Reseller	32,588	3.26
AppNexus	31,794	3.18
Criteo Reseller	31,195	3.12
Consent Management Platform API v 2.0	30,813	3.08
AOL Direct	29,979	3
Converstand Media Direct	29,239	2.92
AdBlock Acceptable Ads	29,218	2.92
Telaria Reseller	29,171	2.92
ORC International Direct	29,018	2.9
Teads Direct	28,214	2.82
LinkedIn Ads	27,815	2.78
FLoC	27,247	2.72
Amazon Reseller	26,843	2.68
Improve Digital Direct	26,623	2.66
Sonobi Direct	26,581	2.66
33 Across Direct	26,309	2.63
Rubicon Project	26,040	2.6
ContextWeb Direct	25,660	2.57
Between Digital Reseller	25,652	2.57
Admixer Reseller	25,427	2.54
DistrictM Direct	25,406	2.54
vidoomy Reseller	25,143	2.51
Adform Direct	25,132	2.51
Google Floodlight Counter	24,993	2.5
E-Planning Reseller	24,838	2.48
GumGum Direct	24,709	2.47
Aniview Reseller	24,564	2.46
FreeWheel Direct	24,453	2.45
Teads Reseller	24,141	2.41
Outbrain Direct	24,013	2.4
Rich Audience Direct	23,797	2.38
Pubmatic	23,594	2.36
AdYouLike Direct	23,541	2.35
Amazon Ad System	23,536	2.35
Mobfox Reseller	23,437	2.34
The Trade Desk	23,150	2.32
Yieldmo Direct	23,143	2.31
SmartyAds Reseller	23,059	2.31
Between Digital Direct	22,540	2.25
Twitter Ads	22,128	2.21
SpotXChange Direct	21,981	2.2
Smaato Direct	21,327	2.13
Rich Audience Reseller	20,766	2.08
Outbrain Reseller	20,428	2.04
Openads/OpenX	20,417	2.04
AdMan Direct	19,717	1.97
fluct Reseller	19,713	1.97
Connectad Direct	19,636	1.96
Index Exchange	19,002	1.9
Vidazoo Reseller	18,905	1.89
E-Planning Direct	18,369	1.84
ucfunnel Reseller	18,224	1.82
Taboola Direct	18,129	1.81
App-Ads.txt	17,764	1.78
GroundTruth Reseller	17,623	1.76
vidoomy Direct	16,934	1.69
ID5	16,850	1.68
Amazon Associates	16,642	1.66
Yadro BannerHost	16,408	1.64
Quantum Native Solutions Reseller	16,259	1.63
Comet Cox Media Reseller	15,962	1.6
Undertone Reseller	15,814	1.58
comScore Activation	15,408	1.54
adtelligent Direct	15,295	1.53
Bidtellect Reseller	15,245	1.52
Yieldlab Reseller	15,199	1.52
Amazon Transparent Ad Marketplace	15,191	1.52
Smartclip Reseller	14,996	1.5
Taboola	14,579	1.46
Connectad Reseller	14,343	1.43
Fyber Reseller	14,271	1.43
DemDex	13,899	1.39
TripleLift	13,576	1.36
LoopMe Direct	13,409	1.34
RTB House Direct	13,025	1.3
Stroeer Direct	12,975	1.3
Nativo Direct	12,916	1.29
SpringServe Reseller	12,786	1.28
Synacor Direct	12,690	1.27
IponWeb BidSwitch	12,646	1.26
fluct Direct	12,488	1.25
Outbrain	12,480	1.25
MGID Direct	12,366	1.24
Seedtag Direct	12,248	1.22
Undertone Direct	11,794	1.18
Tremor Video Direct	11,662	1.17
Teads	11,538	1.15
Revcontent Direct	11,484	1.15
Beachfront Direct	11,441	1.14
Brightcom Direct	11,273	1.13
Revcontent Reseller	11,146	1.11
Unified ID 2.0	11,017	1.1
Chocolate Reseller	10,497	1.05
Smartstream Reseller	10,457	1.05
Triton Digital Reseller	10,449	1.04
Mars Media Group Reseller	10,339	1.03
Telaria Direct	10,338	1.03
ucfunnel Direct	10,333	1.03
Infolinks Direct	10,268	1.03
Toutiao	10,155	1.02
TargetSpot Reseller	10,011	1
Google Floodlight Sales	9,921	0.99
adtelligent Reseller	9,862	0.99
Yieldlab Direct	9,823	0.98
Mobfox Direct	9,808	0.98
Smartclip Direct	9,795	0.98
Prebid	9,725	0.97
Brave Reseller	9,587	0.96
Google Inteactive Media Ads	9,515	0.95
Next Millenium Direct	9,428	0.94
Chocolate Direct	9,421	0.94
Sharethrough	9,314	0.93
ad.plus Direct	9,305	0.93
Admixer Direct	9,278	0.93
Lockerdome Direct	8,967	0.9
Viralize Direct	8,906	0.89
Nativo Reseller	8,844	0.88
SunMedia Direct	8,790	0.88
Stroeer Reseller	8,779	0.88
Mediavine	8,779	0.88
LKQD Direct	8,748	0.87
AdRoll	8,723	0.87
Connatix Direct	8,705	0.87
Snap Pixel	8,512	0.85
SpringServe Direct	8,444	0.84
Aggregate Knowledge	8,395	0.84
AerServ Reseller	8,192	0.82
Improve Digital	8,142	0.81
Google Matched Content	8,016	0.8
Facebook Reseller	7,974	0.8
SmartyAds Direct	7,947	0.79
Adobe Audience Manager	7,931	0.79
Triton Digital Direct	7,914	0.79
Tapad	7,844	0.78
AdTrue Direct	7,788	0.78
Viralize Reseller	7,665	0.77
BlueKai	7,527	0.75
Genesis Media Reseller	7,495	0.75
Consumable Reseller	7,481	0.75
my6sense Reseller	7,459	0.75
AWIN	7,398	0.74
Gamoshi Reseller	7,120	0.71
ADFOX	7,063	0.71
Adyoulike	6,869	0.69
Omnitag	6,759	0.68
Kargo Direct	6,681	0.67
Header Tag by Index Exchange	6,501	0.65
Yoc Direct	6,495	0.65
Brightcom Reseller	6,473	0.65
Neustar AdAdvisor	6,407	0.64
Adform	6,383	0.64
Consumable Direct	6,362	0.64
StackAdapt	6,287	0.63
StickyAds TV	6,277	0.63
MGID Reseller	6,228	0.62
BrightRoll Reseller	6,154	0.62
Media.net	6,085	0.61
Simpli.fi	6,037	0.6
Reddit Ads	5,978	0.6
RevContent	5,838	0.58
Trellian	5,830	0.58
ContextWeb	5,806	0.58
pixfuture Direct	5,670	0.57
Dailymotion Direct	5,653	0.57
Nativo	5,648	0.56
RTB House Reseller	5,614	0.56
Sekindo Direct	5,455	0.55
Primis Direct	5,453	0.55
GumGum	5,424	0.54
OneTag	5,391	0.54
Next Millenium Reseller	5,332	0.53
AvantisVideo Direct	5,255	0.53
Aniview Direct	5,253	0.53
AerServ Direct	5,170	0.52
ExactTarget	5,146	0.51
Yieldmo	5,095	0.51
Facebook Direct	5,059	0.51
Videology Group Reseller	5,011	0.5
Taboola Reseller	4,799	0.48
Integral Ad Science	4,793	0.48
WideOrbit Reseller	4,703	0.47
Gamma SSP Reseller	4,694	0.47
YieldBot Reseller	4,672	0.47
Conversant	4,654	0.47
IntentIQ	4,605	0.46
DynAdmic Reseller	4,578	0.46
Yandex	4,440	0.44
Affiliate Window	4,428	0.44
DTScout	4,273	0.43
SunMedia Reseller	4,270	0.43
LiveIntent	4,265	0.43
Mars Media Group Direct	4,241	0.42
Burst Media	4,200	0.42
MediaWallah	4,190	0.42
adstir Reseller	4,136	0.41
Imonomy Reseller	4,082	0.41
Rocket Fuel	4,028	0.4
JW Player Tracking	3,963	0.4
Beeswax	3,960	0.4
Truvid Direct	3,936	0.39
DAConsortium Reseller	3,894	0.39
Ezoic	3,826	0.38
Adobe Audience Manager Sync	3,785	0.38
Tappx Reseller	3,763	0.38
Somoaudience Reseller	3,734	0.37
Roku	3,564	0.36
Insticator Direct	3,459	0.35
Vidazoo Direct	3,432	0.34
152 Media Direct	3,423	0.34
Xapads Reseller	3,367	0.34
Tappx Direct	3,363	0.34
SiteScout	3,304	0.33
Native Ads Reseller	3,237	0.32
Smart Adserver	3,188	0.32
Xapads Direct	3,176	0.32
RockerBox	3,169	0.32
saambaa Direct	3,136	0.31
Connatix	3,131	0.31
Clever Advertising	3,125	0.31
Sonobi	3,104	0.31
Underdog Media Direct	3,002	0.3
MGID	2,978	0.3
AdThrive	2,919	0.29
Audigent	2,874	0.29
ClickCease	2,866	0.29
DoubleClick Bid Manager	2,836	0.28
Exponential Direct	2,791	0.28
ExoClick	2,724	0.27
Gamma SSP Direct	2,694	0.27
Ezoic Direct	2,687	0.27
CafeMedia	2,680	0.27
TargetSpot Direct	2,655	0.27
Commission Junction	2,653	0.27
SkimLinks	2,477	0.25
Quantum Native Solutions Direct	2,456	0.25
RTB House	2,413	0.24
Admiral VRM	2,385	0.24
Seedtag Reseller	2,336	0.23
Loopme	2,262	0.23
Intimate Merger	2,244	0.22
Turn	2,221	0.22
LiveIntent Direct	2,216	0.22
PulsePoint Reseller	2,204	0.22
Link Share	2,197	0.22
Mobile Ad Trading Direct	2,195	0.22
WideOrbit Direct	2,187	0.22
Advertising.com	2,146	0.21
AdAsia Reseller	2,145	0.21
Brandmetrics	2,086	0.21
DoubleVerify	2,086	0.21
optAd360 Direct	2,085	0.21
Adbutler	2,071	0.21
vi	2,058	0.21
Flashtalking	2,057	0.21
Total Media Direct	2,057	0.21
IVI Technologies	2,053	0.21
Undertone	2,045	0.2
Infolinks	1,985	0.2
Roq.ad	1,977	0.2
Imonomy Direct	1,971	0.2
AdTrue Reseller	1,963	0.2
Impact	1,954	0.2
Nativery	1,924	0.19
Cedato Reseller	1,915	0.19
adstir Direct	1,906	0.19
Sourcepoint	1,852	0.19
Optimatic Reseller	1,829	0.18
TrustX Direct	1,811	0.18
AcuityAds	1,807	0.18
Genesis Media Direct	1,803	0.18
Experian Reseller	1,784	0.18
Rich Audience	1,773	0.18
Eyeota	1,758	0.18
Rakuten Affiliate	1,756	0.18
cXense	1,739	0.17
Sape	1,738	0.17
ad.plus Reseller	1,736	0.17
DAConsortium Direct	1,718	0.17
Comet Cox Media Direct	1,716	0.17
Clickagy	1,695	0.17
Evidon	1,691	0.17
Gamoshi Direct	1,687	0.17
Triple Whale	1,686	0.17
BlockAdBlock	1,668	0.17
C1X Reseller	1,656	0.17
Yektanet	1,648	0.16
ad6 media Reseller	1,640	0.16
PulsePoint Direct	1,609	0.16
Vuble Reseller	1,584	0.16
ADTECH	1,576	0.16
Sortable Direct	1,565	0.16
Tribal Fusion	1,560	0.16
ShareASale	1,559	0.16
Ad Lightning	1,553	0.16
Permutive	1,550	0.16
Fyber Direct	1,526	0.15
Kargo	1,526	0.15
Federated Media Publishing	1,492	0.15
AdGear	1,479	0.15
A8.net	1,478	0.15
IndexExchange	1,456	0.15
Adpone	1,449	0.14
Lockerdome Reseller	1,437	0.14
AdKernel	1,436	0.14
WMG International	1,433	0.14
DynAdmic Direct	1,422	0.14
MicroAd	1,408	0.14
Centro	1,402	0.14
Oath Reseller	1,400	0.14
OnAudience	1,381	0.14
Exponential	1,371	0.14
SpotX	1,355	0.14
GoAffPro	1,354	0.14
StreamRail Reseller	1,349	0.13
DeepIntent Direct	1,345	0.13
The Moneytizer	1,345	0.13
SpotXchange	1,329	0.13
A-ADS	1,319	0.13
RTK Direct	1,306	0.13
Yoc Reseller	1,260	0.13
BounceX	1,253	0.13
Moshimo	1,249	0.12
Sekindo Reseller	1,248	0.12
AdAsia Direct	1,231	0.12
Brave Direct	1,231	0.12
Caraytech e-planning	1,210	0.12
Perfect Audience	1,206	0.12
Between Digital	1,198	0.12
PHP Ads	1,192	0.12
MemeVideo Direct	1,186	0.12
Wunderkind	1,177	0.12
SSPHighway Reseller	1,150	0.12
eXelate	1,145	0.11
Cedato Direct	1,138	0.11
So-net Media	1,136	0.11
Appier	1,135	0.11
Adition	1,133	0.11
Streamlyn Media Direct	1,113	0.11
Exponential Reseller	1,113	0.11
Freestar	1,107	0.11
Mediawayss Direct	1,103	0.11
Infolinks Reseller	1,102	0.11
Podsights	1,097	0.11
DeepIntent Reseller	1,097	0.11
Primis Reseller	1,095	0.11
Quantcast Reseller	1,093	0.11
BuySell Ads	1,089	0.11
Marfeel	1,083	0.11
FreakOut	1,081	0.11
Clickio Direct	1,079	0.11
Movable Ink	1,078	0.11
Yahoo Ad Sync	1,075	0.11
seedtag	1,070	0.11
AmberData DMP	1,066	0.11
JuicyAds	1,065	0.11
AdRiver	1,048	0.1
SmartNews Ads	1,043	0.1
iPROM	1,042	0.1
Vuble Direct	1,040	0.1
Atlas	1,035	0.1
HasOffers	1,033	0.1
Value Commerce	1,028	0.1
Ligatus Direct	1,026	0.1
Ooyala Reseller	1,026	0.1
BidSwitch Reseller	1,022	0.1
Streamlyn Media Reseller	1,004	0.1
Refersion	1,001	0.1
Media Innovation Group	1,001	0.1
BidSwitch	995	0.1
Internet Billboard Direct	978	0.1
Adswizz	971	0.1
Dable	954	0.1
152 Media Reseller	950	0.1
Mobile Ad Trading Reseller	939	0.09
Sojern	937	0.09
Post Affiliate Pro	935	0.09
AndBeyond.Media Direct	926	0.09
Adnami	919	0.09
Adelphic	916	0.09
Switch Reseller	903	0.09
VigLink	892	0.09
adingo	878	0.09
Zedo Direct	869	0.09
Dstillery	858	0.09
ReachLocal	847	0.08
RTK Reseller	845	0.08
Motionspots Reseller	838	0.08
Advertising Technologies	835	0.08
Inneractive Reseller	833	0.08
GeoEdge	831	0.08
Vertoz Direct	825	0.08
iSpot.tv	822	0.08
optAd360	820	0.08
Plista Direct	805	0.08
Webgains	791	0.08
JustPremium	788	0.08
popIn	782	0.08
Coull Reseller	777	0.08
ad6 media Direct	774	0.08
Seznam	768	0.08
Vidoomy	757	0.08
AliExpress	756	0.08
Connatix Reseller	756	0.08
GourmetAds Direct	755	0.08
Bidtellect	741	0.07
GourmetAds Reseller	736	0.07
Retargetly	733	0.07
Polar	720	0.07
Colombia Online	715	0.07
Switch Concepts Direct	712	0.07
Nextdoor Ads	706	0.07
DistroScale Direct	700	0.07
Rewardful	679	0.07
Brand CDN	674	0.07
StreamRail Direct	673	0.07
Widespace Direct	660	0.07

6,529,152 Detections

of Advertising in the Top 1 Million Sites. Last updated 12th Sep 2023.

DoubleClick.Net is currently the most popular technology in this category.