Advertising Usage Statistics

Statistics for websites using Advertising technologies

DoubleClick.Net
AppNexus
Google Adsense
Rubicon Project
Facebook Custom Audiences
Advertising.com
The Trade Desk
Pubmatic
Openads/OpenX
Index Exchange

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Name 10k 100k Million Entire Web
DoubleClick.Net 5,766 45,805 294,700 1,277,851
AppNexus 3,654 21,660 79,817 24,433
Google Adsense 3,093 21,062 164,204 14,162,806
Rubicon Project 3,002 16,337 52,995 6,583
Facebook Custom Audiences 2,802 16,330 86,489 814,574
The Trade Desk 2,737 15,044 51,250 7,438
Advertising.com 2,696 15,131 53,186 1,316
Pubmatic 2,636 13,950 45,283 559
Openads/OpenX 2,635 13,668 42,710 98,595
Index Exchange 2,629 13,066 37,844 771,334
Google Publisher Tag 2,564 11,697 38,740 181,371
Yahoo Small Business 2,391 12,269 40,767 12,279
IponWeb BidSwitch 2,289 11,791 35,654 73
BlueKai 2,240 11,707 36,498 1,988
DemDex 2,180 10,176 30,692 1,400
SpotXchange 2,017 11,909 41,412 252
Aggregate Knowledge 1,986 11,628 39,590 234
Media Innovation Group 1,967 11,843 42,204 2,322
Turn 1,962 9,256 27,901 2,320
Adap.TV 1,808 10,934 38,282 711

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Online advertising provides a revenue stream for website owners and a promotion and marketing channel for advertisers. BuiltWith can track online advertisers via there banner signatures embedded into a page. Most advertisers provides two channels, one for their advertising partners and one for their web site owning customers. There are many different web advertising companies, some very large such as Google provide text and image advertising and have huge markets, other smaller companies provide more niche advertising management.

Google Adsense is the most used advertising system found on BuiltWith scanned sites, DoubleClick, the second most tracked technology, was finally approved for purchase (by the FTC and EU) by Google in 2008 making Google control the majority of the non-search specific internet advertising.