Advertising Usage Distribution in the Top 1 Million Sites

Top In Advertising Usage Distribution in the Top 1 Million Sites

Technology	Websites	%
DoubleClick.Net	485,583	48.56
Facebook Custom Audiences	151,051	15.11
Google Remarketing	127,513	12.75
Google Adsense	126,007	12.6
Ads.txt	111,103	11.11
Google Direct	105,279	10.53
PubMatic Reseller	58,200	5.82
RubiconProject Reseller	58,059	5.81
Google Reseller	57,960	5.8
AppNexus Reseller	57,947	5.79
OpenX Reseller	56,673	5.67
IndexExchange Reseller	54,786	5.48
SmartAdServer Reseller	50,864	5.09
Improve Digital Reseller	48,751	4.88
RubiconProject Direct	47,980	4.8
ContextWeb Reseller	47,928	4.79
PubMatic Direct	45,456	4.55
FreeWheel Reseller	44,580	4.46
AppNexus Direct	44,367	4.44
IndexExchange Direct	43,866	4.39
OneTag Reseller	43,775	4.38
RhythmOne Reseller	43,541	4.35
Adform Reseller	43,463	4.35
Amazon Direct	43,405	4.34
Amazon APS Direct	43,275	4.33
Smaato Reseller	42,575	4.26
ShareThrough Reseller	42,200	4.22
Yahoo Reseller	41,911	4.19
Lijit Reseller	41,885	4.19
OpenX Direct	41,322	4.13
LoopMe Reseller	41,179	4.12
Lijit Direct	41,144	4.11
33 Across Reseller	41,007	4.1
GumGum Reseller	40,655	4.07
Sonobi Reseller	40,283	4.03
The MediaGrid Direct	40,210	4.02
Sovrn Reseller	40,055	4.01
AOL Reseller	39,947	3.99
Criteo Direct	39,324	3.93
ORC International Reseller	39,175	3.92
SpotXChange Reseller	39,071	3.91
OneTag Direct	38,509	3.85
Triple Lift Reseller	38,004	3.8
Media.net Direct	37,810	3.78
The MediaGrid Reseller	37,557	3.76
Triple Lift Direct	37,528	3.75
Tremor Video Reseller	37,244	3.72
ShareThrough Direct	37,140	3.71
Beachfront Reseller	36,913	3.69
SmartAdServer Direct	36,479	3.65
AdMan Reseller	36,357	3.64
Sovrn Direct	36,325	3.63
Converstand Media Reseller	35,811	3.58
DistrictM Reseller	35,521	3.55
AdYouLike Reseller	35,491	3.55
Media.net Reseller	35,066	3.51
Yieldmo Reseller	34,031	3.4
RhythmOne Direct	33,816	3.38
Improve Digital Direct	31,620	3.16
Converstand Media Direct	31,441	3.14
Criteo Reseller	31,353	3.14
Teads Direct	30,692	3.07
Yahoo Direct	30,541	3.05
AOL Direct	29,972	3
Consent Management Platform API v 2.0	29,575	2.96
LinkedIn Ads	29,376	2.94
Google Publisher Tag	28,831	2.88
LKQD Reseller	28,656	2.87
GumGum Direct	27,912	2.79
Sonobi Direct	27,844	2.78
AdBlock Acceptable Ads	27,604	2.76
33 Across Direct	27,552	2.76
Amazon Reseller	27,190	2.72
Telaria Reseller	27,188	2.72
Amazon APS Reseller	26,706	2.67
Synacor Reseller	26,681	2.67
Yieldmo Direct	26,477	2.65
Criteo	26,166	2.62
Google Floodlight Counter	25,946	2.59
E-Planning Reseller	25,701	2.57
vidoomy Reseller	25,328	2.53
Adform Direct	25,139	2.51
ContextWeb Direct	24,583	2.46
AppNexus	24,442	2.44
Between Digital Reseller	24,433	2.44
Rich Audience Reseller	23,468	2.35
SmartyAds Reseller	23,386	2.34
Smaato Direct	23,345	2.33
AdYouLike Direct	23,127	2.31
Rich Audience Direct	22,890	2.29
ORC International Direct	22,764	2.28
Admixer Reseller	22,295	2.23
Bizo	21,761	2.18
Undertone Reseller	21,679	2.17
The Trade Desk	21,256	2.13
Outbrain Direct	20,959	2.1
FreeWheel Direct	20,914	2.09
Aniview Reseller	20,640	2.06
DistrictM Direct	20,619	2.06
Outbrain Reseller	20,515	2.05
Mobfox Reseller	20,270	2.03
AdMan Direct	19,863	1.99
Rubicon Project	19,812	1.98
fluct Reseller	19,149	1.91
Nativo Direct	18,966	1.9
Between Digital Direct	18,930	1.89
Teads Reseller	18,558	1.86
Amazon Ad System	18,356	1.84
Pubmatic	18,064	1.81
FLoC	17,912	1.79
SpotXChange Direct	17,743	1.77
Undertone Direct	17,315	1.73
E-Planning Direct	16,727	1.67
Connectad Direct	16,629	1.66
Taboola Direct	16,525	1.65
Twitter Ads	16,479	1.65
Connectad Reseller	15,817	1.58
Openads/OpenX	15,521	1.55
Amazon Associates	15,297	1.53
Vidazoo Reseller	15,295	1.53
ucfunnel Reseller	15,230	1.52
vidoomy Direct	15,021	1.5
Index Exchange	14,834	1.48
Seedtag Direct	14,632	1.46
Nativo Reseller	14,458	1.45
Quantum Native Solutions Reseller	14,428	1.44
Adtelligent Direct	14,193	1.42
Comet Cox Media Reseller	13,838	1.38
Yieldlab Reseller	13,594	1.36
MGID Direct	13,428	1.34
ID5	13,336	1.33
Xapads Reseller	13,196	1.32
GroundTruth Reseller	13,109	1.31
Smartclip Reseller	13,062	1.31
RTB House Direct	12,611	1.26
Amazon Transparent Ad Marketplace	12,579	1.26
Bidtellect Reseller	12,231	1.22
Kargo Direct	12,197	1.22
Fyber Reseller	12,164	1.22
Yadro BannerHost	12,035	1.2
AmazonBot Disallow	11,959	1.2
fluct Direct	11,935	1.19
Tremor Video Direct	11,931	1.19
comScore Activation	11,866	1.19
Taboola	11,768	1.18
Next Millenium Direct	11,632	1.16
IponWeb BidSwitch	11,496	1.15
LoopMe Direct	11,448	1.14
Brave Reseller	11,358	1.14
Stroeer Direct	11,230	1.12
Infolinks Direct	11,176	1.12
Kargo Reseller	11,133	1.11
Telaria Direct	11,065	1.11
SpringServe Reseller	10,938	1.09
Google Floodlight Sales	10,776	1.08
TripleLift	10,650	1.06
Triton Digital Reseller	10,362	1.04
DemDex	10,346	1.03
Brightcom Direct	10,306	1.03
Revcontent Direct	10,293	1.03
Next Millenium Reseller	10,244	1.02
Improve Digital	10,235	1.02
Revcontent Reseller	10,181	1.02
Beachfront Direct	9,982	1
MGID Reseller	9,942	0.99
SunMedia Direct	9,839	0.98
RTB House Reseller	9,832	0.98
Teads	9,654	0.97
Yieldlab Direct	9,565	0.96
Adtelligent Reseller	9,337	0.93
Burst Media	9,209	0.92
Synacor Direct	9,173	0.92
Outbrain	9,090	0.91
Admixer Direct	9,043	0.9
Unified ID 2.0	9,016	0.9
Mobfox Direct	8,982	0.9
Smartclip Direct	8,806	0.88
Consumable Reseller	8,798	0.88
Vidazoo Direct	8,760	0.88
ad.plus Direct	8,561	0.86
Viralize Direct	8,549	0.85
Chocolate Reseller	8,538	0.85
Connatix Direct	8,495	0.85
Tapad	8,406	0.84
LKQD Direct	8,288	0.83
ucfunnel Direct	8,286	0.83
SmartyAds Direct	8,281	0.83
TrustX Direct	8,259	0.83
Smartstream Reseller	8,204	0.82
TargetSpot Reseller	8,203	0.82
Viralize Reseller	8,102	0.81
Triton Digital Direct	7,978	0.8
Sharethrough	7,966	0.8
Stroeer Reseller	7,855	0.79
Mars Media Group Reseller	7,813	0.78
SpringServe Direct	7,683	0.77
AdRoll	7,487	0.75
Google Inteactive Media Ads	7,443	0.74
Blockthrough	7,266	0.73
Chocolate Direct	7,217	0.72
Prebid	7,204	0.72
Adobe Audience Manager	7,194	0.72
Mediavine	7,163	0.72
Lockerdome Direct	7,049	0.7
Yieldmo	7,022	0.7
Yoc Direct	6,835	0.68
AWIN	6,818	0.68
Snap Pixel	6,816	0.68
Aggregate Knowledge	6,743	0.67
my6sense Reseller	6,568	0.66
Gamoshi Reseller	6,566	0.66
Aniview Direct	6,541	0.65
LiveIntent	6,400	0.64
Reddit Ads	6,295	0.63
AdTrue Direct	6,278	0.63
StickyAds TV	6,251	0.63
Consumable Direct	6,122	0.61
Xapads Direct	6,102	0.61
Genesis Media Reseller	5,893	0.59
AerServ Reseller	5,803	0.58
Brightcom Reseller	5,697	0.57
ADFOX	5,611	0.56
Insticator Direct	5,607	0.56
Taboola Reseller	5,598	0.56
BlueKai	5,513	0.55
Header Tag by Index Exchange	5,453	0.55
BrightRoll Reseller	5,411	0.54
Media.net	5,267	0.53
ContextWeb	5,218	0.52
Adyoulike	5,217	0.52
Dailymotion Direct	5,175	0.52
StackAdapt	5,135	0.51
Adform	5,095	0.51
Google Matched Content	5,011	0.5
Conversant	5,001	0.5
WideOrbit Reseller	4,990	0.5
Omnitag	4,901	0.49
Simpli.fi	4,896	0.49
Integral Ad Science	4,836	0.48
SunMedia Reseller	4,813	0.48
Sekindo Direct	4,806	0.48
Primis Direct	4,800	0.48
Truvid Direct	4,780	0.48
Facebook Reseller	4,749	0.47
DynAdmic Reseller	4,672	0.47
Nativo	4,627	0.46
Affiliate Window	4,625	0.46
GumGum	4,517	0.45
YieldBot Reseller	4,513	0.45
AerServ Direct	4,510	0.45
Tappx Direct	4,464	0.45
Turn	4,427	0.44
RevContent	4,403	0.44
pixfuture Direct	4,349	0.43
Yoc Reseller	4,291	0.43
Neustar AdAdvisor	4,259	0.43
AvantisVideo Direct	4,081	0.41
Yandex	4,010	0.4
Sonobi	3,926	0.39
JW Player Tracking	3,870	0.39
DAConsortium Reseller	3,853	0.39
Videology Group Reseller	3,739	0.37
Adobe Audience Manager Sync	3,667	0.37
ExactTarget	3,660	0.37
152 Media Direct	3,626	0.36
Audigent	3,535	0.35
Gamma SSP Reseller	3,532	0.35
Mars Media Group Direct	3,484	0.35
Underdog Media Direct	3,467	0.35
Colombia Online	3,440	0.34
Imonomy Reseller	3,419	0.34
saambaa Direct	3,416	0.34
adstir Reseller	3,355	0.34
Exponential Direct	3,270	0.33
SiteScout	3,263	0.33
Seedtag Reseller	3,200	0.32
adingo	3,144	0.31
MediaWallah	3,047	0.3
Raptive	3,032	0.3
Dable	2,930	0.29
TargetSpot Direct	2,923	0.29
Tappx Reseller	2,880	0.29
DoubleClick Bid Manager	2,831	0.28
Smart Adserver	2,819	0.28
CafeMedia	2,800	0.28
Native Ads Reseller	2,781	0.28
Imonomy Direct	2,732	0.27
Somoaudience Reseller	2,688	0.27
Clever Advertising	2,664	0.27
MGID	2,645	0.26
Brandmetrics	2,566	0.26
Commission Junction	2,547	0.25
Beeswax	2,471	0.25
Facebook Direct	2,451	0.25
LiveIntent Direct	2,437	0.24
Connatix Reseller	2,368	0.24
Impact	2,345	0.23
SkimLinks	2,317	0.23
Quantum Native Solutions Direct	2,312	0.23
WideOrbit Direct	2,283	0.23
Rocket Fuel	2,271	0.23
Eyeota	2,259	0.23
ClickCease	2,256	0.23
Adbutler	2,217	0.22
Ezoic	2,196	0.22
Sortable Direct	2,189	0.22
Undertone	2,184	0.22
Ezoic Direct	2,181	0.22
Rich Audience	2,141	0.21
IntentIQ	2,107	0.21
Genesis Media Direct	2,081	0.21
Trellian	2,060	0.21
GeoEdge	2,059	0.21
optAd360 Direct	2,053	0.21
Gamma SSP Direct	2,038	0.2
PulsePoint Reseller	2,010	0.2
Toutiao	1,996	0.2
Sourcepoint	1,908	0.19
ExoClick	1,906	0.19
Optimatic Reseller	1,890	0.19
Cedato Reseller	1,810	0.18
Mobile Ad Trading Direct	1,791	0.18
Total Media Direct	1,773	0.18
Link Share	1,712	0.17
Intimate Merger	1,708	0.17
Inventory Partner Domain	1,692	0.17
Cheq	1,686	0.17
AdTrue Reseller	1,681	0.17
DAConsortium Direct	1,669	0.17
Infolinks	1,649	0.16
GoAffPro	1,646	0.16
Kargo	1,642	0.16
Experian Reseller	1,640	0.16
Admiral VRM	1,637	0.16
PHP Ads	1,615	0.16
Comet Cox Media Direct	1,590	0.16
ShareASale	1,573	0.16
Vuble Reseller	1,566	0.16
Roku	1,547	0.15
DoubleVerify	1,546	0.15
RTB House	1,540	0.15
DTScout	1,525	0.15
OnAudience	1,524	0.15
AdAsia Reseller	1,515	0.15
Gamoshi Direct	1,492	0.15
Permutive	1,487	0.15
Evidon	1,471	0.15
Sape	1,467	0.15
vi	1,457	0.15
ADman Media	1,436	0.14
Loopme	1,400	0.14
Chaturbate	1,392	0.14
C1X Reseller	1,390	0.14
ad.plus Reseller	1,389	0.14
Advertising Technologies	1,387	0.14
Ad Lightning	1,386	0.14
adstir Direct	1,376	0.14
MemeVideo Direct	1,376	0.14
Wunderkind	1,364	0.14
AcuityAds	1,360	0.14
Advertising.com	1,358	0.14
cXense	1,356	0.14
Bauer	1,353	0.14
Lockerdome Reseller	1,345	0.13
Mediawayss Direct	1,339	0.13
OneTag	1,336	0.13
WMG International	1,334	0.13
IndexExchange	1,325	0.13
MNTN	1,325	0.13
Caraytech e-planning	1,306	0.13
Nativery	1,294	0.13
Rakuten Affiliate	1,242	0.12
GourmetAds Direct	1,241	0.12
BounceX	1,240	0.12
DeepIntent Reseller	1,232	0.12
A8.net	1,208	0.12
Centro	1,193	0.12
PulsePoint Direct	1,182	0.12
Flashtalking	1,174	0.12
Internet Billboard Direct	1,174	0.12
BlockAdBlock	1,172	0.12
Infolinks Reseller	1,143	0.11
ad6 media Reseller	1,140	0.11
Vuble Direct	1,138	0.11
DeepIntent Direct	1,128	0.11
Atlas	1,119	0.11
Fyber Direct	1,119	0.11
Zedo Direct	1,095	0.11
Triple Whale	1,084	0.11
RTK Direct	1,076	0.11
Quantcast Reseller	1,065	0.11
Ooyala Reseller	1,054	0.11
Connatix	1,053	0.11
SSPHighway Reseller	1,050	0.1
Adition	1,047	0.1
HasOffers	1,041	0.1
Rewardful	1,039	0.1
Yektanet	1,039	0.1
A-ADS	1,027	0.1
Clickio Direct	1,020	0.1
152 Media Reseller	1,010	0.1
AdRiver	1,002	0.1
Yahoo Ad Sync	996	0.1
ADTECH	983	0.1
Insticator Reseller	983	0.1
Adswizz	979	0.1
Between Digital	963	0.1
The Moneytizer	961	0.1
GourmetAds Reseller	939	0.09
Sekindo Reseller	934	0.09
Freestar	934	0.09
Brave Direct	929	0.09
Moshimo	927	0.09
MicroAd	921	0.09
BidSwitch Reseller	920	0.09
DynAdmic Direct	917	0.09
DistroScale Direct	917	0.09
AdKernel	915	0.09
Streamlyn Media Reseller	899	0.09
eXelate	899	0.09
StreamRail Reseller	892	0.09
Ligatus Direct	885	0.09
Perfect Audience	877	0.09
AndBeyond.Media Direct	877	0.09
Admixer	875	0.09
Somoaudience Direct	867	0.09
JuicyAds	863	0.09
Dstillery	860	0.09
Oath Reseller	847	0.08
Cedato Direct	847	0.08
Bidtellect	844	0.08
Adelphic	835	0.08
Switch Reseller	833	0.08
Movable Ink	815	0.08
So-net Media	808	0.08
Refersion	807	0.08
Adpone	795	0.08
Primis Reseller	786	0.08
Sojern	784	0.08
Adnami	783	0.08
Post Affiliate Pro	777	0.08
Streamlyn Media Direct	776	0.08
TVBET	765	0.08
Minute Media	762	0.08
Media Innovation Group	761	0.08
RockerBox	756	0.08
AdAsia Direct	751	0.08
ReachLocal	746	0.07
Mobile Ad Trading Reseller	726	0.07
1PlusX	724	0.07
FreakOut	716	0.07
Value Commerce	712	0.07
BuySell Ads	705	0.07
AMob	703	0.07
AliExpress	698	0.07
seedtag	694	0.07
Vertoz Direct	693	0.07
ConnectAd	692	0.07
Exponential Reseller	689	0.07
Jobcase	684	0.07
EMX	676	0.07
Amobee	674	0.07
Sunmedia	668	0.07
optAd360	668	0.07
Vidoomy	667	0.07
Vhbx Reseller	665	0.07
Switch Concepts Direct	665	0.07
Daum	655	0.07
Inmobi	640	0.06
Coull Reseller	635	0.06
SmarterClick	633	0.06
MainAd	631	0.06
Basis	631	0.06
Brand CDN	624	0.06
Webgains	623	0.06
Inneractive Reseller	615	0.06

6,368,242 Detections

of Advertising in the Top 1 Million Sites. Last updated 24th Sep 2024.

DoubleClick.Net is currently the most popular technology in this category.