Advertising Usage Statistics

Statistics for websites using Advertising technologies

DoubleClick.Net
Google Adsense
Facebook Custom Audiences
AppNexus
Google Publisher Tag
Rubicon Project
The Trade Desk
Google Remarketing
Advertising.com
Pubmatic

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Name 10k 100k Million Entire Web
DoubleClick.Net 5,411 43,977 371,958 1,277,851
AppNexus 2,573 14,353 56,680 24,433
Facebook Custom Audiences 2,539 15,723 99,668 814,574
Google Publisher Tag 2,373 12,022 44,602 181,371
Google Adsense 2,359 18,229 163,041 14,162,806
Rubicon Project 1,884 9,940 29,484 6,583
The Trade Desk 1,642 8,999 41,510 7,438
Index Exchange 1,545 7,529 20,057 771,334
Openads/OpenX 1,498 8,051 24,004 98,595
Pubmatic 1,498 8,132 24,917 559
Advertising.com 1,495 8,136 28,357 1,316
Yahoo Small Business 1,447 7,975 26,824 12,279
DemDex 1,323 6,195 19,015 1,400
Google Remarketing 1,271 8,672 60,353 662,516
IponWeb BidSwitch 1,180 5,725 18,060 73
BlueKai 1,175 6,580 29,835 1,988
Criteo 1,084 4,722 26,430 92,524
Adobe Audience Manager Sync 1,050 5,356 15,931 390
Turn 959 4,696 15,267 2,320
ContextWeb 938 4,256 11,793 1,542

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Online advertising provides a revenue stream for website owners and a promotion and marketing channel for advertisers. BuiltWith can track online advertisers via there banner signatures embedded into a page. Most advertisers provides two channels, one for their advertising partners and one for their web site owning customers. There are many different web advertising companies, some very large such as Google provide text and image advertising and have huge markets, other smaller companies provide more niche advertising management.

Google Adsense is the most used advertising system found on BuiltWith scanned sites, DoubleClick, the second most tracked technology, was finally approved for purchase (by the FTC and EU) by Google in 2008 making Google control the majority of the non-search specific internet advertising.