Advertising Usage Statistics

Statistics for websites using Advertising technologies

DoubleClick.Net
Google Adsense
Facebook Custom Audiences
AppNexus
Google Publisher Tag
Rubicon Project
The Trade Desk
Advertising.com
Google Remarketing
Openads/OpenX

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Name 10k 100k Million Entire Web
DoubleClick.Net 5,324 44,696 367,776 1,277,851
Facebook Custom Audiences 2,527 16,064 100,526 814,574
AppNexus 2,519 14,022 59,485 24,433
Google Adsense 2,429 18,213 160,849 14,162,806
Google Publisher Tag 2,396 11,633 43,147 181,371
Rubicon Project 1,820 9,758 28,891 6,583
Advertising.com 1,657 8,785 32,867 1,316
The Trade Desk 1,653 9,290 39,869 7,438
Openads/OpenX 1,552 8,041 25,569 98,595
Index Exchange 1,517 7,671 20,723 771,334
Pubmatic 1,493 7,866 23,825 559
DemDex 1,347 6,409 18,777 1,400
Yahoo Small Business 1,325 7,559 25,367 12,279
Google Remarketing 1,236 8,468 59,515 662,516
BlueKai 1,229 6,474 26,482 1,988
IponWeb BidSwitch 1,197 6,061 18,933 73
Adobe Audience Manager Sync 1,097 5,666 16,001 390
Criteo 1,096 4,753 25,430 92,524
Turn 1,095 5,375 15,307 2,320
Rocket Fuel 1,022 5,464 19,071 2,134

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Online advertising provides a revenue stream for website owners and a promotion and marketing channel for advertisers. BuiltWith can track online advertisers via there banner signatures embedded into a page. Most advertisers provides two channels, one for their advertising partners and one for their web site owning customers. There are many different web advertising companies, some very large such as Google provide text and image advertising and have huge markets, other smaller companies provide more niche advertising management.

Google Adsense is the most used advertising system found on BuiltWith scanned sites, DoubleClick, the second most tracked technology, was finally approved for purchase (by the FTC and EU) by Google in 2008 making Google control the majority of the non-search specific internet advertising.