Advertising Usage Statistics

Statistics for websites using Advertising technologies

DoubleClick.Net
Facebook Custom Audiences
AppNexus
Google Adsense
Google Remarketing
Rubicon Project
Google Publisher Tag
Advertising.com
Index Exchange
Ads.txt

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Name 10k 100k Million Entire Web
DoubleClick.Net 5,291 41,937 345,700 1,873,591
Facebook Custom Audiences 2,739 17,260 107,454 1,343,566
AppNexus 2,580 15,398 56,831 421,327
Google Publisher Tag 2,251 10,014 36,931 156,723
Google Remarketing 2,060 13,396 79,805 1,009,459
Rubicon Project 1,928 10,786 36,446 2,202
Ads.txt 1,772 7,774 28,668 508,081
Google Direct 1,643 7,117 24,943 442,063
Google Adsense 1,558 13,859 140,821 12,189,618
Advertising.com 1,474 8,447 27,451 2,605
AppNexus Reseller 1,381 5,535 15,996 283,496
Index Exchange 1,344 7,800 25,670 410,767
Openads/OpenX 1,281 6,891 23,454 84,123
The Trade Desk 1,278 6,633 19,561 8,722
Google Reseller 1,208 5,058 17,082 302,743
OpenX Reseller 1,163 4,618 13,622 241,421
DemDex 1,153 4,983 13,931 875
DoubleClick Bid Manager 1,123 6,832 23,678 266
OpenX Direct 1,064 3,860 9,090 161,101
Adobe Audience Manager Sync 1,045 4,596 12,915 200

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Online advertising provides a revenue stream for website owners and a promotion and marketing channel for advertisers. BuiltWith can track online advertisers via there banner signatures embedded into a page. Most advertisers provides two channels, one for their advertising partners and one for their web site owning customers. There are many different web advertising companies, some very large such as Google provide text and image advertising and have huge markets, other smaller companies provide more niche advertising management.

Google Adsense is the most used advertising system found on BuiltWith scanned sites, DoubleClick, the second most tracked technology, was finally approved for purchase (by the FTC and EU) by Google in 2008 making Google control the majority of the non-search specific internet advertising.