Advertising Usage Distribution in the Top 1 Million Sites

Top In Advertising Usage Distribution in the Top 1 Million Sites

Technology	Websites	%
DoubleClick.Net	300,673	30.07
Facebook Custom Audiences	145,880	14.59
Google Adsense	132,583	13.26
Ads.txt	111,672	11.17
Google Direct	107,755	10.78
Google Remarketing	106,166	10.62
RubiconProject Reseller	53,583	5.36
AppNexus Reseller	53,139	5.31
OpenX Reseller	52,792	5.28
PubMatic Reseller	52,605	5.26
Google Reseller	51,665	5.17
IndexExchange Reseller	50,313	5.03
AOL Reseller	46,945	4.69
ContextWeb Reseller	46,391	4.64
SpotXChange Reseller	46,328	4.63
SmartAdServer Reseller	45,192	4.52
RhythmOne Reseller	44,829	4.48
FreeWheel Reseller	42,408	4.24
Improve Digital Reseller	42,248	4.22
RubiconProject Direct	41,984	4.2
IndexExchange Direct	40,997	4.1
PubMatic Direct	40,785	4.08
Sovrn Reseller	39,691	3.97
ORC International Reseller	39,479	3.95
Tremor Video Reseller	39,328	3.93
DistrictM Reseller	39,316	3.93
Yahoo Reseller	38,967	3.9
AppNexus Direct	38,841	3.88
GumGum Reseller	37,963	3.8
Sovrn Direct	37,812	3.78
Smaato Reseller	37,693	3.77
Lijit Direct	37,644	3.76
Google Publisher Tag	37,509	3.75
Amazon Direct	37,328	3.73
Lijit Reseller	36,584	3.66
OpenX Direct	36,475	3.65
LoopMe Reseller	35,856	3.59
Adform Reseller	34,498	3.45
AdMan Reseller	34,332	3.43
Beachfront Reseller	34,126	3.41
FLoC	33,945	3.39
RhythmOne Direct	33,924	3.39
AOL Direct	33,605	3.36
LKQD Reseller	33,469	3.35
Sonobi Reseller	32,384	3.24
SmartAdServer Direct	31,996	3.2
OneTag Reseller	31,680	3.17
AppNexus	31,353	3.14
Triple Lift Direct	31,289	3.13
DistrictM Direct	31,266	3.13
33 Across Reseller	31,209	3.12
ORC International Direct	30,852	3.09
Yahoo Direct	29,324	2.93
Synacor Reseller	29,107	2.91
LinkedIn Ads	28,768	2.88
AdBlock Acceptable Ads	28,496	2.85
The MediaGrid Direct	28,370	2.84
OneTag Direct	28,261	2.83
Teads Direct	28,176	2.82
Criteo Direct	27,917	2.79
Media.net Direct	27,887	2.79
ShareThrough Direct	27,651	2.77
Converstand Media Direct	27,648	2.76
DoubleClick Bid Manager	25,982	2.6
AdYouLike Reseller	25,903	2.59
Converstand Media Reseller	25,860	2.59
33 Across Direct	25,690	2.57
Telaria Reseller	25,538	2.55
GumGum Direct	25,534	2.55
Improve Digital Direct	25,520	2.55
ContextWeb Direct	25,304	2.53
Triple Lift Reseller	25,296	2.53
ShareThrough Reseller	25,185	2.52
Sonobi Direct	25,164	2.52
Criteo	24,758	2.48
The Trade Desk	24,512	2.45
The MediaGrid Reseller	24,208	2.42
Yieldmo Reseller	24,135	2.41
SpotXChange Direct	24,057	2.41
Rubicon Project	23,595	2.36
Criteo Reseller	23,310	2.33
Amazon Ad System	23,023	2.3
Google Floodlight Counter	22,884	2.29
Teads Reseller	22,418	2.24
Admixer Reseller	22,366	2.24
Index Exchange	21,852	2.19
Pubmatic	21,849	2.18
Adform Direct	21,826	2.18
Comet Cox Media Reseller	20,884	2.09
Yieldmo Direct	20,629	2.06
Yadro BannerHost	20,237	2.02
Twitter Ads	20,123	2.01
Rich Audience Direct	19,620	1.96
Media.net Reseller	19,552	1.96
SmartyAds Reseller	19,532	1.95
Outbrain Direct	19,515	1.95
Smaato Direct	19,501	1.95
GroundTruth Reseller	19,361	1.94
Consent Management Platform API v 2.0	19,193	1.92
Taboola Direct	19,021	1.9
AdYouLike Direct	18,912	1.89
Connectad Direct	18,881	1.89
Outbrain Reseller	18,751	1.88
Between Digital Reseller	18,642	1.86
FreeWheel Direct	18,512	1.85
Mobfox Reseller	18,233	1.82
AdMan Direct	18,140	1.81
Aniview Reseller	17,952	1.8
Between Digital Direct	17,911	1.79
Bidtellect Reseller	17,721	1.77
comScore Activation	17,506	1.75
Rich Audience Reseller	17,327	1.73
ucfunnel Reseller	17,064	1.71
E-Planning Direct	16,996	1.7
Fyber Reseller	16,966	1.7
Openads/OpenX	16,833	1.68
Revcontent Direct	16,487	1.65
Undertone Direct	16,323	1.63
Tremor Video Direct	16,025	1.6
Amazon Associates	15,914	1.59
E-Planning Reseller	15,680	1.57
SpringServe Reseller	15,388	1.54
Synacor Direct	15,290	1.53
Beachfront Direct	15,272	1.53
Undertone Reseller	15,177	1.52
Nativo Direct	15,027	1.5
adtelligent Direct	14,934	1.49
Vidazoo Reseller	14,370	1.44
Taboola	14,313	1.43
Amazon Reseller	14,310	1.43
RTB House Direct	14,021	1.4
Admixer Direct	13,820	1.38
Telaria Direct	13,682	1.37
vidoomy Reseller	13,616	1.36
Yieldlab Reseller	13,314	1.33
ucfunnel Direct	13,175	1.32
fluct Direct	13,168	1.32
LoopMe Direct	13,157	1.32
Stroeer Direct	13,134	1.31
vidoomy Direct	12,988	1.3
App-Ads.txt	12,485	1.25
Amazon Transparent Ad Marketplace	12,265	1.23
my6sense Reseller	12,157	1.22
Chocolate Direct	12,118	1.21
Outbrain	12,114	1.21
AdRoll	12,096	1.21
IponWeb BidSwitch	11,970	1.2
Lockerdome Direct	11,924	1.19
SpringServe Direct	11,772	1.18
Brightcom Direct	11,742	1.17
Chocolate Reseller	11,661	1.17
Connectad Reseller	11,472	1.15
Quantum Native Solutions Reseller	11,421	1.14
ad.plus Direct	11,408	1.14
adtelligent Reseller	11,404	1.14
AerServ Reseller	11,316	1.13
Simpli.fi	10,731	1.07
Teads	10,693	1.07
Genesis Media Reseller	10,591	1.06
Smartclip Reseller	10,507	1.05
Seedtag Direct	10,502	1.05
Viralize Direct	10,496	1.05
TripleLift	10,457	1.05
DemDex	10,440	1.04
Revcontent Reseller	10,156	1.02
Connatix Direct	10,063	1.01
MGID Direct	10,009	1
Consumable Direct	9,906	0.99
Smartstream Reseller	9,713	0.97
AvantisVideo Direct	9,712	0.97
LKQD Direct	9,219	0.92
Yieldlab Direct	9,207	0.92
BrightRoll Reseller	9,133	0.91
Google Floodlight Sales	8,935	0.89
pixfuture Direct	8,850	0.88
Smartclip Direct	8,817	0.88
AdTrue Direct	8,803	0.88
Videology Group Reseller	8,702	0.87
Tapad	8,496	0.85
BlueKai	8,400	0.84
Google Inteactive Media Ads	8,384	0.84
YieldBot Reseller	8,349	0.83
Turn	8,263	0.83
Beeswax	8,142	0.81
StackAdapt	8,103	0.81
Prebid	7,952	0.8
SunMedia Direct	7,888	0.79
SiteScout	7,799	0.78
fluct Reseller	7,771	0.78
Imonomy Reseller	7,630	0.76
Improve Digital	7,501	0.75
Adobe Audience Manager	7,477	0.75
Primis Direct	7,400	0.74
Aggregate Knowledge	7,394	0.74
ContextWeb	7,364	0.74
Google Matched Content	7,359	0.74
Sekindo Direct	7,330	0.73
Sharethrough	7,290	0.73
152 Media Direct	7,269	0.73
ADFOX	7,177	0.72
Tappx Reseller	6,884	0.69
Burst Media	6,859	0.69
Adobe Audience Manager Sync	6,820	0.68
Advertising.com	6,689	0.67
Mobfox Direct	6,646	0.66
Media.net	6,633	0.66
Snap Pixel	6,534	0.65
Mediavine	6,525	0.65
Facebook Reseller	6,451	0.65
Roku	6,260	0.63
Header Tag by Index Exchange	6,135	0.61
Yahoo Ad Sync	6,114	0.61
AWIN	6,068	0.61
SmartyAds Direct	6,006	0.6
Neustar AdAdvisor	5,998	0.6
Yandex	5,971	0.6
Adform	5,938	0.59
Yieldmo	5,829	0.58
EMX	5,784	0.58
Technorati Media	5,608	0.56
Comet Cox Media Direct	5,588	0.56
eXelate	5,519	0.55
saambaa Direct	5,464	0.55
SpotX	5,378	0.54
SpotXchange	5,342	0.53
Stroeer Reseller	5,337	0.53
Rocket Fuel	5,253	0.53
Infolinks Direct	5,235	0.52
AcuityAds	5,205	0.52
Adelphic	5,202	0.52
GumGum	5,152	0.52
Taboola Reseller	5,037	0.5
Tribal Fusion	5,009	0.5
Triton Digital Direct	4,974	0.5
Media Innovation Group	4,945	0.49
Oath Reseller	4,779	0.48
Infolinks Reseller	4,653	0.47
AerServ Direct	4,639	0.46
ExactTarget	4,634	0.46
BidSwitch	4,433	0.44
AdGear	4,325	0.43
Integral Ad Science	4,294	0.43
Kargo Direct	4,287	0.43
Eyeota	4,265	0.43
Triton Digital Reseller	4,242	0.42
Nativo Reseller	4,218	0.42
RTB House Reseller	4,121	0.41
Loopme	3,910	0.39
Dailymotion Direct	3,897	0.39
Ezoic	3,865	0.39
Reddit Ads	3,840	0.38
Somoaudience Reseller	3,778	0.38
Affiliate Window	3,651	0.37
Gamma SSP Reseller	3,621	0.36
adstir Reseller	3,611	0.36
WideOrbit Reseller	3,545	0.35
Next Millenium Direct	3,417	0.34
MaxPoint Interactive	3,380	0.34
Mars Media Group Reseller	3,354	0.34
JW Player Tracking	3,325	0.33
Sonobi	3,318	0.33
TargetSpot Reseller	3,282	0.33
Commission Junction	3,256	0.33
Exponential Direct	3,240	0.32
AdThrive	3,225	0.32
Nativo	3,207	0.32
Vidazoo Direct	3,182	0.32
OneTag	3,159	0.32
AdTheorent	3,144	0.31
Semasio	3,059	0.31
Insticator Direct	3,026	0.3
Facebook Direct	2,998	0.3
StickyAds TV	2,995	0.3
OnAudience	2,988	0.3
Native Ads Reseller	2,948	0.29
DTScout	2,936	0.29
PLAYGROUND XYZ	2,924	0.29
Yahoo Small Business	2,916	0.29
Mars Media Group Direct	2,876	0.29
Engage BDR	2,872	0.29
BlockAdBlock	2,872	0.29
Yoc Direct	2,855	0.29
SkimLinks	2,841	0.28
Aniview Direct	2,815	0.28
RevContent	2,748	0.27
Adyoulike	2,732	0.27
MGID Reseller	2,724	0.27
Quantum Native Solutions Direct	2,713	0.27
DoubleVerify	2,708	0.27
Omnitag	2,705	0.27
CafeMedia	2,699	0.27
Gamoshi Reseller	2,689	0.27
Appier	2,687	0.27
Tappx Direct	2,686	0.27
ExoClick	2,660	0.27
DistrictM	2,613	0.26
DynAdmic Reseller	2,602	0.26
Sape	2,599	0.26
LiveIntent Direct	2,589	0.26
Cedato Reseller	2,583	0.26
TargetSpot Direct	2,549	0.25
Link Share	2,464	0.25
Bidtellect	2,414	0.24
Impact	2,408	0.24
Connatix	2,402	0.24
Adbutler	2,387	0.24
Trellian	2,382	0.24
Underdog Media Direct	2,382	0.24
MGID	2,379	0.24
Innovid	2,336	0.23
PulsePoint Reseller	2,310	0.23
Drawbridge	2,276	0.23
vi	2,257	0.23
ClickCease	2,224	0.22
Toutiao	2,190	0.22
AdAsia Reseller	2,184	0.22
ad.plus Reseller	2,179	0.22
Walmart	2,174	0.22
TrustX Direct	2,155	0.22
Centro	2,127	0.21
Vuble Reseller	2,097	0.21
Brave Reseller	2,096	0.21
Xapads Direct	2,025	0.2
ad6 media Reseller	2,019	0.2
Total Media Direct	2,003	0.2
Sortable Direct	1,985	0.2
Conversant	1,983	0.2
IndexExchange	1,958	0.2
DAConsortium Reseller	1,954	0.2
DynAdmic	1,928	0.19
Gamma SSP Direct	1,915	0.19
Smart Adserver	1,911	0.19
Sourcepoint	1,876	0.19
Experian Reseller	1,852	0.19
Clickagy	1,848	0.18
RTK Direct	1,847	0.18
Genesis Media Direct	1,804	0.18
Atlas	1,801	0.18
Nativery	1,784	0.18
Consumable Reseller	1,769	0.18
Truvid Direct	1,769	0.18
AdTrue Reseller	1,759	0.18
A-ADS	1,752	0.18
Adition	1,745	0.17
PulsePoint Direct	1,736	0.17
Mobile Ad Trading Direct	1,735	0.17
WMG International	1,717	0.17
Intimate Merger	1,710	0.17
Infolinks	1,701	0.17
Viralize Reseller	1,695	0.17
C1X Reseller	1,679	0.17
Optimatic Reseller	1,635	0.16
RTB House	1,617	0.16
Perfect Audience	1,588	0.16
Yektanet	1,582	0.16
Between Digital	1,568	0.16
optAd360 Direct	1,565	0.16
MicroAd	1,557	0.16
StreamRail Reseller	1,555	0.16
Cedato Direct	1,550	0.16
Imonomy Direct	1,546	0.15
Narrative	1,544	0.15
Unified ID 2.0	1,539	0.15
Rakuten Affiliate	1,531	0.15
Evidon	1,530	0.15
Admiral VRM	1,506	0.15
Brightcom Reseller	1,501	0.15
cXense	1,469	0.15
DynAdmic Direct	1,447	0.14
Mobile Ad Trading Reseller	1,445	0.14
Sekindo Reseller	1,426	0.14
WideOrbit Direct	1,401	0.14
AMob	1,369	0.14
Exponential	1,350	0.14
Brandmetrics	1,348	0.13
DeepIntent Direct	1,331	0.13
Primis Reseller	1,330	0.13
Flashtalking	1,328	0.13
Fyber Direct	1,325	0.13
Rich Audience	1,316	0.13
VigLink	1,293	0.13
Ad Lightning	1,291	0.13
adstir Direct	1,278	0.13
Amazon Affiliate WordPress Plugin	1,273	0.13
Federated Media Publishing	1,272	0.13
ShareASale	1,266	0.13
Permutive	1,255	0.13
PHP Ads	1,238	0.12
IntentIQ	1,221	0.12
BuySell Ads	1,206	0.12
Kargo	1,200	0.12
DAConsortium Direct	1,196	0.12
Plista Direct	1,180	0.12
Ligatus Direct	1,179	0.12
Refersion	1,174	0.12
Seedtag Reseller	1,171	0.12
RockerBox	1,160	0.12
my6sense Direct	1,156	0.12
Vuble Direct	1,154	0.12
LiveIntent	1,152	0.12
A8.net	1,134	0.11
Datonics	1,123	0.11
Sojern	1,112	0.11
RTK Reseller	1,085	0.11
Exponential Reseller	1,077	0.11
Inneractive Reseller	1,072	0.11
152 Media Reseller	1,072	0.11
Clickio Direct	1,063	0.11
AdRiver	1,054	0.11
Streamlyn Media Direct	1,045	0.1
ReachLocal	1,030	0.1
Adscale	1,009	0.1
Advangelists	1,001	0.1
adingo	998	0.1
The Moneytizer	986	0.1
MediaWallah	986	0.1
DistroScale Direct	976	0.1
ad6 media Direct	972	0.1
AdAsia Direct	943	0.09
BidSwitch Reseller	929	0.09
Network Solutions Ads	924	0.09
Dstillery	920	0.09
SSPHighway Reseller	913	0.09
AliExpress	908	0.09
Value Commerce	907	0.09
Movable Ink	891	0.09
Vhbx Reseller	873	0.09
ZypMedia	868	0.09
HasOffers	867	0.09
StreamRail Direct	867	0.09
Quantcast Reseller	860	0.09
AnyClip Direct	858	0.09
ADTECH	857	0.09
GoAffPro	849	0.08
Coull Reseller	845	0.08
AmberData DMP	844	0.08
seedtag	838	0.08
JuicyAds	831	0.08
Yieldlab	828	0.08
Post Affiliate Pro	827	0.08
RhythmOne	814	0.08
Rock You Reseller	809	0.08
BounceX	807	0.08
AdKernel	797	0.08
YuMe Reseller	797	0.08
ClickBank	786	0.08
Videology	778	0.08
GourmetAds Direct	776	0.08
Moshimo	774	0.08
Audigent	769	0.08
bRealtime	769	0.08
FirstImpression Direct	767	0.08
Sortable	766	0.08
Lockerdome Reseller	764	0.08
Webgains	760	0.08
MemeVideo Direct	759	0.08
AvantisVideo Reseller	758	0.08
AndBeyond.Media Direct	751	0.08
Google Consumer Surveys	748	0.07
FreakOut	744	0.07
Podsights	744	0.07
Google Ad Partner Services	735	0.07
Polar	729	0.07
Freestar	728	0.07
So-net Media	727	0.07
optAd360	726	0.07
Bidfluence Reseller	722	0.07
Apple Auto Link Maker	712	0.07
Internet Billboard Direct	710	0.07
Gamoshi Direct	709	0.07
Relap	708	0.07
Widespace Direct	706	0.07
Somoaudience Direct	700	0.07
Brand CDN	696	0.07
Videology Group Direct	696	0.07
Zedo Direct	693	0.07
Adswizz	682	0.07
Epsilon Reseller	677	0.07
Dable	671	0.07
ADARA	671	0.07
Vidoomy	669	0.07
Ligatus Reseller	668	0.07
pixfuture Reseller	663	0.07

5,885,360 Detections

of Advertising in the Top 1 Million Sites. Last updated 02nd Aug 2022.

DoubleClick.Net is currently the most popular technology in this category.