Advertising Usage Statistics

Statistics for websites using Advertising technologies

DoubleClick.Net
Google Adsense
AppNexus
Facebook Custom Audiences
Rubicon Project
Google Publisher Tag
The Trade Desk
Advertising.com
Openads/OpenX
Index Exchange

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Name 10k 100k Million Entire Web
Qcodo 143 409 679 4,596
Spring Source 0 2 7 98
Netbiscuits 5 25 394 1,723
DevExpress ASP.NET 0 1 14 38
PHP 5 71 769 29,816
ASP.NET 0 5 40 9,478
K2F 1 6 81 152
Woo Themes 2 9 51 7,555
CherryPy 0 1 20 316
GENNIT 1 24 67 118
YooTheme 14 40 63 62
Lasso 0 0 0 0
Telerik Controls 0 0 0 0
Adobe ColdFusion 1,034 8,154 79,747 3,324,501
Google Native Client 1 85 1,846 204,903
Subversion 14 52 711 58,597
WebApp.Net 9 31 764 11,769
symfony PHP Framework 362 1,462 7,479 139,061
Helma Object Publisher (Hop) 966 5,939 17,864 20
Perl 0 2 29 617

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Online advertising provides a revenue stream for website owners and a promotion and marketing channel for advertisers. BuiltWith can track online advertisers via there banner signatures embedded into a page. Most advertisers provides two channels, one for their advertising partners and one for their web site owning customers. There are many different web advertising companies, some very large such as Google provide text and image advertising and have huge markets, other smaller companies provide more niche advertising management.

Google Adsense is the most used advertising system found on BuiltWith scanned sites, DoubleClick, the second most tracked technology, was finally approved for purchase (by the FTC and EU) by Google in 2008 making Google control the majority of the non-search specific internet advertising.