Web Trends Usage Statistics

WebTrends is the leader in enterprise-class web analytics and marketing performance management solutions for marketing professionals worldwide.

This chart represents Web Trends penetration over a historical time period on a large selection of website homepages queried by BuiltWith.

The usage trends are updated twice a month with the last calculation occuring on February 01 2010.

For more information about Web Trends visit http://webtrends.com

Analytics, or web analytics is gathered by measuring internet data either directly or indirectly. BuiltWith tracks on-site analytical systems that are typically identified by their javascript signature. Analytics typically works by allowing the javascript tag to perform certain functions such as creating a cookie (that allows return visitor tracking, bounce tracking) and testing browser functionality (version, screensize) as well as this the request provides the tracking code with information regarding the location of the visitor. All of this information is aggregated and compiled into the analytical information made available to the user.

Google Analytics which was launched in November 2005 is currently the most used analytical package on the internet, which was based on Urchin 5, which still features in the top analytical packages in use today, Google’s analytics javascript tag is probably the most hit URL in the world.

Distribution is calculated from a cross section of website domains provided by URLs entered at BuiltWith.com and the Quantcast Top Million. Last calculated on February 01 2010

Analytics penetration is based on what BuiltWith can find and is typically based on popular 3rd party tools. Last calculated on February 01 2010.